Episódios
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I talk to Marco Andre, Global Head of AI and Marketing Excellence at Novartis. I was particularly excited because Marco is quite unique. He possesses extensive experience in AI and automation, yet he brings a refreshing humility to how these tools can be applied in the pharmaceutical industry.
Marco is a keynote speaker, an AI advisor to executives, and a published author. With over 20 years of experience in companies such as Google, Procter & Gamble, and YouTube, he has held local, regional, and global roles in marketing, sales, partnerships, and operations. Outside of work, Marco is the author of the book Imperfect Stories, a passionate Lego enthusiast, and a proud owner of more than 20 sets.
I believe I first met Marco in person in Dubrovnik in May this year, where he delivered two memorable presentations. On Day 1, he gave a talk titled "The Hype is Gone, It's Time to Grieve," focusing on generative AI. His presentation was so entertaining that I found myself sitting at the edge of my seat; it was fast-paced yet highly engaging. I think he received the highest score for the upfront presentation that day. On the second day, he led a brilliant interactive panel discussion about learning from failures. I thoroughly enjoyed his sessions—they were fun, interactive, and refreshingly real.
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After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️
On the 22nd August, l chatted with the amazing Chiara Bolgnini.
Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked for 14 years in life science companies in senior global and international roles at Novartis Global headquarters, Bristol-Myers Squibb Worldwide organisation, and Abbott Global headquarters. She is now working at Roche Pharma International.
Chiara possesses proven senior marketing leadership skills and has led global, regional, and local marketing teams to drive key integrated omnichannel marketing strategies. She's also led blockbuster product launches and growth resulting in billions in sales.
Listen to her amazing journey in Pharma. -
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Mehrnaz Campbell chats with Emma Vitalini, Head of Global Medical Digital Strategy at Amgen. Emma has focused her recent attention and development on the strategic build and deployment of new and evolving technologies.
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For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute effective engagement strategies while building in-house marketing capability.
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Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 14 countries.
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Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for medical doctors and patients.
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Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023.
Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring! -
I recently interviewed Vanitha Venkatasbramaniam, Global Digital Health and Customer Strategy Lead at Novo Nordisk, as part of our ongoing Digital Transformation Series.
With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies.
Vanitha currently leads a team focused on chronic serious diseases, employing cutting-edge commercial strategies with a strong emphasis on digital health and customer engagement.
As an advocate of collective creativity and human collaboration, Vanitha believes these pillars are essential for achieving transformative results.
Outside of work, she enjoys globetrotting and immersing herself in diverse cultures!
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I'm passionate about helping pharma field teams feel confident using technology to engage with HCPs. I want them to feel good about themselves and achieve amazing results.
To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital Transformation Series.
Rick Hollis is the Business & Customer Excellence Director at Ipsen UK & Ireland, and has 20 years’ of experience in pharma. He has become really focused on elevating the customer experience when engaging with pharma companies, looking to improve both in-person and digital interaction.
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I have been inviting pharmaceutical leaders to learn from them and provide them with a platform to share their views as part of my Digital Transformation Series.
Nataliya Andreychuk is the CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences industries.
As a digital marketing professional with nearly twenty years of expertise, Nataliya has contributed to the development of advanced digital solutions and software for clients in over seventy global markets.
As part of her role as the CEO at Viseven, a global MarTech provider, she is taking marketing interactions in pharma to the next level by introducing new methods to more companies.
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I was delighted to chat with Audrey Krassnitzer, Global MCE Director, Multichannel Engagement in Commercial Excellence at Novo Nordisk Rare Disease, as part of my Digital Transformation Series.
Audrey is a Marketer, Storyteller, Strategist, and CX Enthusiast with 10+ years of experience in the pharma industry, strategic consulting, and marketing agencies.She is passionate about innovation, design strategy, and executing customer-centered omnichannel marketing initiatives. She is a self-professed nerd when it comes to data-directed storytelling and an enthusiast for speed, agility, and pragmatism.
Audrey is also a mother, hiker, runner, and burrata aficionado!
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I am passionate about helping pharma field professionals feel confident about using technology to improve the quality of their engagements with healthcare professionals.
It's the human side of digital transformation that truly interests me, enabling people to leverage technology effectively.
I am delighted to introduce Rob Koster, Director - CX at Havas Health & You, who helps life science teams develop the customer experience. He is a proud father and a self-proclaimed rubbish musician!I love interviewing inspiring pharma leaders to learn from them and share their perspectives.
I recently connected with Rob online, and I was eager to interview him because I felt he had a refreshing perspective and genuinely cared about humans.
He emphasised the need to focus on how technology can benefit people, rather than solely concentrating on the technology itself.
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Dr Paul Tunnah has a passion for telling authentic stories and helping companies to co-create solutions to unlock the power of digital. He is also a man of many, many talents!
Paul is the Chief Content Officer and Managing Director for Healthware International, a global health innovation and technology leader providing transformational advisory and technology services for commercial, medical, and R&D operations of life-sciences and digital health companies, combined with design and development of digital medicines and digital therapeutics products.
He is a recognised author, speaker, moderator and industry advisor with a passion for helping organisations tell authentic stories that resonate, co-create solutions and unlock the power of digital and social media in connecting with stakeholders and understanding markets.
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I recently had the pleasure to pick James' brain on a Linkedin Live, our first ever one! Which I have turned into this podcast.
I thoroughly enjoyed hearing more about his career moves and opinions on the future of the field force.
James Harper and I met through a Reuters webinar on omnichannel. Both of us were commenting about things we thought should be discussed. The similarities in our comments led to us having a conversation outside of the webinar, and we are as aligned as we thought we were!
We still have not met in person, but we already know each other. Our Venn diagrams of what we do for a living overlap quite considerably.This shows the power of digital and shared passions.
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I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series.
If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get confident about using technology to improve the quality of their engagements with HCPs.
Through these interviews, I share nuggets of information that I hope will inspire other leaders to help their teams along their digital transformation journeys.
Sophie Graham-Godet is an inspiring leader, during her career she has successfully led both industry marketing and consulting teams delivering award-winning transformational programmes in top pharmaceutical companies. She is currently leading the Omnichannel Capability acceleration at GSK.
Sophie and I used to work together at Pfizer and reconnected at a Reuters conference in Nice in 2022. I am so glad we did and it was an absolute pleasure to catch up properly over this conversation.
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When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely.
What many organisations failed to do was help their teams transform and adopt omnichannel.
Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found they all focus on the people behind the 'tools'.
For this episode in my Digital Transformation Series, I had the pleasure of chatting with Chris Wade, AVP of Strategic Solutions at Exeevo.
Please enjoy the conversation! -
As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics!
We related on so many topics and you can hear so many nuggets of golden information from him!
To create a culture of innovation organisations need to stop micromanaging their teams. They need to let them learn along the way and make mistakes! The pharmaceutical sales representative’s role should be the orchestrator of the omnichannel and customer experience. Representatives need to know the field and their products and not just the marketing message. As HCPs can just visit a website to read that.
A few of Florent’s points:Please enjoy the conversation!
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For the next interview in our DIGITAL TRANSFORMATION SERIES, I enjoyed an entertaining chat with Paul Simms, Chief Executive of Impatient Health.
Paul is a self-professed noisy introvert, and disruptive thinker, so you can tell this was going to be a little controversial.
We discussed how looking at what other industries are doing is something the pharmaceutical industry could learn from, doing things differently, and not being afraid to be human.
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As part of our DIGITAL TRANSFORMATION SERIES, I am delighted to catch up with Frank Armenante, Director of Commercial Execution at Novo Nordisk.
Novo Nordisk came out on top in a recent DT Consulting report on pharmaceutical companies' Customer Experience from the healthcare professional's perspective.
I chatted with Frank about what they’re doing right and how they plan to stay on top.
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I recently chatted with Koen Janssens, Associate Director of Field Force Effectiveness at Norgine, and Kym Jacks-Bryant, Head of Digital Centre of Excellence at Norgine.
As a company, Norgine has been leading the field in using technology for both healthcare professionals and patient engagement. They were also one of the first companies to invest in the Cheemia ReSET training platform, to help their sales teams adapt to remote working back in 2021.
I have developed great working relationships with both Koen and Kym and thoroughly enjoyed interviewing this dynamic duo about the change of culture in the pharmaceutical industry, now that remote engagement is here to stay.
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