Episódios
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This week I talk with personal wardrobe stylist Elsa Isaac about how show up in our work so that we present ourselves as a reflection of who we are on the inside.
“There comes a point when that misalignment becomes too much. It just feels like you’re not showing up as who you know you are on the inside. So we do all this work, all this self-development, to heal and elevate that inner version of ourselves. But for some reason we completely negate the outer appearance.” — Elsa IsaacThis week on the Do It With Intention Podcast:
Learn how fashion and the healing arts produce an energetic effect on our mental and emotional state.
Find out how Elsa pursued her eventual profession by seeking help from an online expert.
And how the experience taught her that she could do her job but in a wholly different way, ultimately inspiring women to live and work as their true selves.
Resources from this episode:
Elsa Isaac is a personal wardrobe stylist for ambitious women professionals. She believes style is really all about self-expression.
A seasoned pro with 20+ years in the fashion industry, the east African-born stylist has built a noteworthy portfolio, working her style magic on everyone from Rachel Rodgers and Lenny Kravitz, to Katie Couric and Marion Jones. Nowadays, she helps successful career women and entrepreneurs revamp their wardrobes and create show-stopping ensembles that flatter their unique body shapes and lifestyles.
Elsa resides in NYC with her husband and son, and is the host of the Get Styled Podcast.
Visit Elsa’s website.
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
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In this week’s installment of the Do It With Intention podcast, discover 3 things that can make your practice more consistent.
Listen in to learn how consistency creates a safe container and draws clients into your practice.
“We all know that consistency is really important when we’re trying to build a successful massage or bodywork practice. But what does consistency mean exactly? It means doing what you say you’re going do.”This week on the Do It With Intention Podcast:
Find out some of the best — and worst — ways to be consistent in your business.
And how trust is such a key component of being consistent.
Learn what Nurture Marketing is and how to use it effectively.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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In this week’s episode, I share a “sweet” idea to illustrate how important it is to ask for help when you need it in your massage or bodywork business.
Tune in to learn how you can go from good to great in just about any endeavor.
“If you decide you want to get serious about making improvements at something, nothing will accelerate your progress more than a great teacher who you respect and trust.”This week on the Do It With Intention Podcast:
Find out how a dedicated coach or mentor can lead you down paths you never knew existed.
And how an investment in a good massage or bodywork teacher can really kickstart your success — and make your practice complete — with clarity and intention.
Resources from this episode:
Be the first to hear about The Bodywork Project Flash Sale!
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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In the final episode of my Bodyworker Business Boundaries series, I focus on the best ways of creating honoring your cancellation policy.
Tune in to find out some crucial do’s and don’ts regarding cancellations in your massage or bodywork business.
“Notice that I didn’t say ‘enforcing your cancellation policy’. I said ‘having integrity around your cancellation policy’. There’s a big difference there.”This week on the Do It With Intention Podcast:
Learn how to create stronger boundaries so that your cancellation policy is more interpersonal — rather than transactional — for your clients.
Find out how genuine connection with clients can often soften an inevitable cancellation situation.
And why it’s best to eliminate confusion and confrontation in all of your policies — especially around cancellation.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
Have a question you’d like answered on the podcast? Shoot me an email!
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Pricing your services can be one of the most difficult things you do when you have your own business.
In today’s installment of my Bodyworker Business Boundaries series, we dig deep into the importance of strong guardrails regarding the rates you set for your massage or bodywork business.
Find out how to step into your pricing with confidence by knowing that it’s accurate and fair.
This week on the Do It With Intention Podcast:
Learn how to embrace the value you offer — and what NOT to do when setting and sharing your rates with clients.
Discover some effective responses to someone who says they want to continue seeing you but cannot afford it (spoiler alert: none include discounting your rates).
Resources from this episode:
Grab your free practice-building resources here!
Raise Your Rates Masterclass.
Check out my website
The Bodywork Project
YouTube massage business videos
Have a question you’d like answered on the podcast? Shoot me an email!
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In the second installment of the Bodyworker Business Boundaries series, we explore the pros and cons of accepting tips for massage and bodywork therapists.
Listen in to discover why it’s important to create a safe container for your clients — therapeutically AND on the business side of your practice — and how accepting tips can affect that safe container.
This week on the Do It With Intention Podcast:
Find the inspiration to create a fresh and fearless fee structure for your massage or bodywork practice.
Learn how tipping — do I or don’t I? how much? when? — can create an unsafe sense in a client’s unconscious.
Discover why customers are growing weary, if not wary, of businesses that traditionally did not accept tips and now do.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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In this first installment of my Bodyworker Business Boundaries series, I dive into how a massage or bodyworker teaches people to treat them — what you will accept or not accept from a client.
Tune in to learn some simple rules that will help with your boundaries around time management.
Remember, it’s your business and your boundaries!
“Once you decide how long to wait for a client, you’ve got to stick to that decision, no matter what. No excuses. You’ve got to stick to it.”This week on the Do It With Intention Podcast:
Find out how to be proactive so clients don’t arrive late.
And how to gracefully honor boundaries around time management so both you and your clients get the best possible results from your work together.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
Have a question you’d like answered on the podcast? Shoot me an email!
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In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business.
Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine.
If you’re considering making a pivot in your own business, you’ll love this episode!
“I think it’s important to remember the old adage ‘Don’t put all your eggs in one basket.’ Even if you’re happy where you are, there are other things in life.” —Anita SchillThis week on the Do It With Intention Podcast:
Learn how Anita’s early nursing career led her to the study of disease prevention and promoting health in the workplace.
And how a high level and rewarding job suddenly became unfulfilling as her interest in energy medicine intensified — and guidance arrived.
Discover what the energy body is and how it can have a positive, non-invasive effect on so many illnesses.
And why a bodyworker should be able to explain in a concise way what they do so potential clients understand it thoroughly.
Resources from this episode:
Initially a registered nurse, Dr. Anita Schill earned her doctorate degree from The Johns Hopkins University School of Hygiene and Public Health (now the Bloomberg School of Public Health). While her career has chiefly focused on the safety, health, and well-being of workers, her passion for yoga soon emerged. She is a registered yoga teacher at the 500-hour level (RYT 500) and certified as a yoga therapist by the International Association of Yoga Therapists (C-IAYT). Dr. Schill’s personal commitment to energy medicine inspired her to pursue her passion for the health and well-being of individuals and establish her private practice, Bliss Zone Energy Medicine, LLC.
See Anita’s website here.
Contact Anita here.
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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In this week’s inspiring installment I talk about self-motivation and why it’s so important as your grow your massage or bodywork business.
“What do I mean by betting on myself? I may not know everything that I need to know, and I may need to ask for help. When that help comes in I’m going to bet on myself and do everything in my power to be successful. That’s betting on yourself.”This week on the Do It With Intention Podcast:
Learn how to motivate yourself to follow through to reach your goals — even if it begins with baby steps.
And how simply reaching out, getting support, and believing in yourself can be the spark that will lead to a more prosperous practice.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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In this week’s show I discuss automation in marketing and communication and how you can use it and still be genuine and true to your massage or bodywork business.
Listen in to learn how to navigate all the marketing shiny objects out there while still be true to yourself.
This week on the Do It With Intention Podcast:
Learn how automating everything — contrary to what you might think — can quickly derail a successful marketing or communication strategy.
How automated templates can often come across as transactional — NOT what your potential clients are looking for.
How to implement 3 strategies for personal connection in your marketing.
Resources from this episode:
Grab your free practice-building resources here!
Join us for the Summer Reset Challenge!Check out my website
The Bodywork Project
YouTube massage business videos
Have a question you’d like answered on the podcast? Shoot me an email!
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In this week’s episode I talk about the 4 easiest — and most strategic — ways to build your practice.
Tune in to hear why simplifying your massage or bodywork business may sound counterintuitive but is often the way to fill your practice.
This week on the Do It With Intention Podcast:
Learn how to decide if new ideas are right for your business by asking these key questions.
How using attract strategies (memberships, subscriptions, discounts) can often lead to customer confusion and frustration.
Find out the best ways to be clear and intentional about improving your business instead of chasing shiny objects and the latest marketing fads.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
Have a question you’d like answered on the podcast? Shoot me an email!
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In today’s episode of Listener Questions, I discuss a topic that can be really intimidating and scary— but it doesn’t have to be.
Tune in to learn how outreach is a wonderful way to build your massage or bodywork practice, and learn some reasons why it doesn’t automatically spell r-i-v-a-l-r-y.
This week on the Do It With Intention Podcast:
Learn simple ways to avoid “competition” with other practitioners.
And how coming from a place of neutral — being detached from the outcome — can help your own outreach.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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In today’s installment of Listener Questions, let’s take a look at some ideas about marketing your massage or bodywork business that might seem counterintuitive.
Tune in to learn how turning in a different direction can sometimes kickstart a business that might be spinning its wheels.
This week on the Do It With Intention Podcast:
Learn how to take a pause and instead do something that takes you out of your business mindset and reconnects you with the person you are.
And about how trying too hard — clinging, grasping, desperate — can turn potential clients off.
Then, find out some ideas to truly connect with people — human to human, not practitioner to client — and how this connection is often the best way to market your business.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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In today’s Listener Questions episode, I explore whether massage and bodyworkers should give our clients follow up tasks after their sessions with us.
Tune in to find out why that’s not always a good idea.
This week on the Do It With Intention Podcast:
Learn why as bodyworkers it’s not our job to suggest extra work for our clients.
Find out some savvy ideas you can substitute for assigning homework.
And how being “bossy” is hardly ever a good idea when addressing clients.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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"How do I tell my clients they'll probably need to come in for more than one appointment?"
In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists.
Listen in as we delve into how to explain to your clients why multiple sessions may get them the results they’re looking for.
This week on the Do It With Intention Podcast:
How to differentiate different types of care in your practice
Outlining which care is appropriate for each client
And how to let your clients know they may need more than one session without scaring them off
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In this week’s episode we kick off our Listener Questions segment with a doozie — one that affects all massage and bodyworkers at some point.
Tune in to learn some simple, inspiring, and non-pushy tips to encourage folks to re-book a session.
This week on the Do It With Intention Podcast:
Find out some easy ways to open yourself — and your business — to clients re-booking.
Learn what “anchoring a session” is and how it can help your massage or bodywork business’s bottom line.
And some suggestions of what NOT to do to pressure clients to re-book.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business.
Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy.
“If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good idea. Here’s what to do instead.”This week on the Do It With Intention Podcast:
Learn how to stop treating people as “money faucets.”
And how to pivot to a marketing strategy built around genuine personal relationships and service.
Resources from this episode:
Grab your free practice-building resources here!
See Sales Maven Nikki Rausch’s website here.
Check out my website
The Bodywork Project
YouTube massage business videos
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This week’s episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice.
Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague.
This week on the Do It With Intention Podcast:
Learn about the power and gratification of sticky notes, and how you can finish small tasks in very slim — but strategic — pockets of time.
And how the business principle called Parkinson’s Law can be overcome to help productivity.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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This week’s episode is Part 2 on how to improve your online presence.
Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website.
This week on the Do It With Intention Podcast:
Find out the best ways to attract clients by NOT talking about yourself.
Instead, think of your website as a mirror — can your clients see themselves and resonate with you and your work?
Learn how to attract clients by being clear about what you do and how you can help them.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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In this week’s high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence.
I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity).
“If you’re not 100% happy with your website, it can be really overwhelming to know where to start. So today I’m going to give you 3 things that you can do right now to improve your website.”This week on the Do It With Intention Podcast:
Learn why images “above the fold” are so important and how to use them wisely.
Find out how to make sure potential clients arriving at your website resonate with you and your work.
And why promoting yourself is a good thing if done authentically and intentionally.
Resources from this episode:
Learn about the Personalized Website Review Package.
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos
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