Episódios
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Listen in as I, Dawn Sinkule, chat with Justin Chen, the co-founder of PickFu, about how this innovative tool is transforming the e-commerce landscape. Discover Justin's transition from a computer science graduate to a groundbreaking entrepreneur and how a simple need for unbiased feedback on a website redesign led to the creation of PickFu. We explore how the platform provides real-time, written feedback from target audiences, aiding entrepreneurs in making creative decisions that resonate with consumers. The conversation reveals the mechanics behind sourcing respondents and ensuring the quality of feedback, a feature particularly valuable for e-commerce businesses eager to make informed decisions about their products and branding.
Join us as we also discuss the synergy between AI and user feedback in optimizing product design and marketing strategies. You'll gain insights into the art of crafting survey questions that draw out the most valuable consumer insights and the importance of iterating design elements with precision. I share my personal experience with PickFu, marveling at the speed and clarity it offers. Furthermore, we talk about the potential future enhancements of AI in poll analysis and question writing, aiming to empower users with even greater confidence in their decision-making processes. This episode is a must-listen for anyone in the e-commerce space looking to harness the power of consumer feedback to skyrocket their business success.
Resources talked about in this episode
Discount Code – DIGITALDAWN
Guest website - https://www.pickfu.com/#_r_digitaldawn
Guest LinkedIn - https://www.linkedin.com/in/justinchen/
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For:(01:23) - Unique Background Leads to Business
(04:16) - Market Research With PickFu
(09:20) - Optimizing Facebook Ads With Qualitative Data
(15:41) - Improving Poll Creation and Validation
(21:52) - Understanding Pickfood
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Unlock the power of Fortune 500 strategies tailored for your eCommerce empire, as I, Dawn Sinkule, share my transformative journey from corporate executive to eCommerce virtuoso. Get ready to amplify your business acumen with the insider wisdom I've honed over 17 years at Target Corporation, distilled into actionable insights that will propel your online retail venture to unparalleled heights.
This episode is your ticket to mastering the D2D method, my proprietary blueprint for success in the digital marketplace. Learn how to navigate the shift from the corporate world to entrepreneurial freedom, leveraging leadership and sales strategies that transcend the traditional retail environment. I'll take you behind the scenes of building and leading massive teams, managing hefty budgets, and the exhilarating rollercoaster of making the leap into entrepreneurship. Whether you're just starting out or looking to scale, brace yourself for a wealth of knowledge that will redefine your approach to eCommerce and ignite your passion for business.
Resources talked about in this episode
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For:(02:06) - Dawn's expertise
(03:56) - Retail and Online Business Management
(10:55) - From Corporate to Entrepreneur
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Join me, Dawn Sinkule, as I unpack the critical elements of email marketing that could skyrocket your eCommerce business to new heights. Listen in as we explore why a robust email strategy isn't just a good idea—it's an absolute must. You'll learn about the power of segmentation and personalized communication, which ensure that your customers feel understood and valued. We don't stop there; discover how to maintain interest and loyalty without over-relying on discounts by sending newsletters packed with informative, educational, and promotional content.
In this episode, we also tackle the sophistication of email marketing automation strategies. I'll guide you through the creation of impactful email sequences, from a compelling welcome series to re-engagement campaigns for lapsed customers. You'll gain insights into targeting potential customers who've shown interest but haven't committed, and learn the importance of personalized, dynamic content that speaks directly to their needs. As a bonus, we wrap up with a heartfelt appreciation for our listeners and extend an exciting invitation to collaborate with my team at Digital Dawn. Tune in for a masterclass in leveraging email marketing as a powerful tool for eCommerce success.
Resources talked about in this episode
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For:(01:03) - Mastering Email Marketing for eCommerce
(08:17) - Welcome Series for Brand Introduction
(09:14) - Email Marketing Automation Strategies
(16:46) - Optimizing Flows Through Split Testing
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The journey from local markets to dominating the digital shelf is no small feat, especially in the world of chocolate. Sterling and I explore the tactical maneuvers that led JoJo's Chocolate to thrive on Amazon and later, in retail havens like Sprouts and Costco. We examine the impacts of the pandemic, pivoting to double down on e-commerce, and the resulting surge in online sales. Sterling's insights into differentiating a brand in a crowded marketplace and the art of product sampling reveal the thoughtfulness required to convert the curious into the committed.
Resources talked about in this episode
Guest website -JoJo's Chocolate
Guest social media - Instagram, TikTok, and Facebook
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For:(00:03) - Building a Successful Ecom Business
(03:35) - The Impact of Sugar on Health
(08:35) - Building a Strong Online Brand
(17:04) - Influencer Marketing Strategies and People
(18:10) - Marketing Strategy for Brand Promotion
(22:31) - Building a People-Centered Brand
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Join us on a transformative journey with Serra Coate, soul embodiment coach and author of "Enlightened Beings: The Awakening," as we explore the profound concepts of soul embodiment and enlightenment. Serra shares her personal path from a deep connection with nature to mastering energy work, Reiki, and shamanism. Listen in as she illuminates the idea of enlightenment as a means to increase our vibrational frequency and align with our soul's innate love, enhancing both personal growth and the evolution of our planet.
Resources talked about in this episode
Products mentioned –
Soulful Awakening: https://serra-coate.mykajabi.com/soulful-awakening-free-mini-soul-work-course Soulwork with Serra: https://serra-coate.mykajabi.com/serraphine Journey with Spirit Guides Course: https://serraphine.com/journey-w%2F-spirit-guidesGuest website -https://serraphine.com/
Guest social media -Instagram
Guest scheduler -Book a Session
Guest book -Enlightened Beings: The Awakening
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For:(00:03) - Exploring Soul Embodiment and Enlightenment
(07:39) - Finding Your Inner Voice and Shifting Mindset
(13:09) - How to Get Over Negative Self Talk
(21:06) - Understanding the Energy World and Human Life
(24:02) - Exploring Energy Medicine and Shamanism
(28:37) - The Relationship of Money and Personal Growth
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Dawn explores the world of digital analytics with expert MaryBeth Maskovas. With nearly a decade of experience, MaryBeth shares insights on debunking data analytics myths and emphasizes the importance of holistic analysis beyond platform-specific metrics. Together, they discuss the concept of incrementality and offer practical tips for businesses to navigate data analytics effectively. From leveraging tools like Google Analytics and Optimizer to conducting market intelligence research, this episode provides valuable insights for entrepreneurs aiming to harness the power of data-driven decision-making in their businesses.
Resources talked about in this episode
Guest website -MaryBeths Website
Guest social media - MaryBeths LinkedIn
Guest scheduler -MaryBeths Scheduler
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune in For:
(00:56) - Using Data to Drive Business Growth
(10:02) - Pairing Metrics in Business Is Important
(15:32) - Understanding Incrementality in Marketing
(20:53) - Business Data Analysis Tools and Strategies
(26:27) - Market Research and Data Analytics Importance
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Ever wondered how the practice of meditation could revolutionize one's business? Join Dawn Sinkula as she engages with the extraordinary Irena Miller, an energy alchemist and spiritual life guide. Irena's insights bridge the gap between the meditative mind and business acumen, showcasing a personal transformation that is not only inspiring but also indicative of the profound impact intuition, emotional release, and alignment with inner calling can have on professional growth. Together, they unravel the intricate connection between gut feelings and strategic decision-making, highlighting how yoga and energy work pave the way for achieving true potential, both in life and in the competitive world of eComm businesses.
Irena's website - https://irenamiller.com/
Irena's social media - Facebook, Instagram, YouTube, TikTok
Irena's Meditation Bootcamp - https://www.irenamiller.co/chakras1
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
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Thank you for being with us throughout this incredible year! We've cherished every moment of sharing these remarkable conversations with you. From diving into the insights of eCommerce experts to spotlighting industry-changing brands, our journey this year revolved around exploring the vast realm of eCommerce and digital marketing. As we gear up for the next year, get ready for an even more exhilarating season featuring phenomenal brands and industry experts that promise to astound you. Your support means the world, and we're eagerly looking forward to the New Year together. Wishing you joyful holidays and a fantastic year ahead!
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
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This week Dawn sits down with Leslie Kuster. Leslie is the money and freedom guide for women over 50 who also want to fall in love with life again. As the best-selling author of '7 Keys to 7 Figures: The Women Entrepreneurs' Guide to Money and Freedom,' Leslie draws from over three decades of entrepreneurial expertise.
Tune in as Leslie and Dawn explore the transformative journey of reshaping your mindset to redefine your business trajectory. Diving into crucial themes like overcoming age-related barriers, combating negative self-talk, and practical steps for a mindset overhaul, this conversation unveils actionable strategies for personal and professional growth at any age.
Guest website - www.lesliekuster.com
www.7keysto7figuresbook.com
www.lesliekuster.com/7mistakes
Guest social media - www.instagram.com/lesliekusterofficial
www.linkedin.com/in/lesliekuster
https://www.youtube.com/channel/UCBtp1gkqsNilja1ehn4NHHw
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
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This week Dawn sits down with Meagan Hernandez, the visionary founder and CEO of Impactful Numbers. Meagan is a highly sought-after Professional Accountant known for her holistic approach. She bridges the gap between bookkeeping and tax expertise, providing comprehensive solutions and empowering her clients with tax strategies and education.
They navigate through tax intricacies pertinent to eComm owners. From unraveling the complexities of sales tax to uncovering crucial tax deductions, Meagan sheds light on tax tips crucial for small business owners in the eComm world.
Join Dawn and Meagan as they unravel the mysteries of taxation in the eComm landscape, providing invaluable insights and actionable advice for business owners striving for financial prowess in their ventures.
Guest website - impactfulnumbers.com
Guest social media - https://www.facebook.com/meagan.w.hernandez
https://www.facebook.com/groups/inentrepreneurslounge
https://instagram.com/taxsavvybookkeeper
Free Training - https://digitaldawn--taxsavvypros.thrivecart.com/tax-savvy-bookkeeper-order/
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
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This week Dawn sits down with Lauren Lemunyan, Founder and CEO of Spitfire Coach, an adaptive leadership development firm. As a Master Certified Coach (MCC) with over 3,000 certified hours, Lauren has guided countless individuals and organizations toward transformative growth and success. Her ability to connect with clients on a deep level and inspire lasting change has earned her widespread acclaim.
Dawn and Lauren dig deep into the question of when a business is truly ready for coaching and the pivotal steps that follow. They explore the nuanced layers of imposter syndrome, a challenge many entrepreneurs face, and how to conquer it. Teaching you how to shift the narrative around being busy, they uncover the profound impact of setting and writing down goals, revealing the immense power in this simple yet transformative practice you can do today to transform your business!
Resources talked about in this episode:
Guest website - www.spitfirecoach.com www.spitfirecoach.com/merch www.spitfirecoach.com/episode
Guest social media - @spitfirecoach on all platforms
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
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In this episode, Dawn takes a deep dive into the fascinating world of the Metaverse with media buying experts, Daniel Munger and Alom Mohammed. With a combined experience of over 20 years in the industry, these two professionals are the go-to sources for all things media buying, having witnessed the ever-evolving landscape firsthand.
Tune in as they unravel the latest happenings in the fourth quarter, explore emerging trends in the digital marketing space, and share valuable insights to help you propel your business to new heights. Whether you're a seasoned marketer or just stepping into the world of digital advertising, this episode is packed with invaluable knowledge and perspectives that will empower you to thrive in the era of the Metaverse. Don't miss this dynamic conversation that promises to equip you with the essential tools to grow and scale your business successfully!
Resources talked about in this episode:
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
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This week Dawn sits down with Lauren Lee, ClickBank’s eComm Expert!
Lauren's expertise lies in collaborating with eComm brands, empowering them to discover untapped sales channels through the magic of affiliate marketing. She firmly believes there's always a solution to scaling brands, and she's here to guide us in exceeding our goals.
Navigating affiliate marketing can be intricate, and Lauren expertly guides us through the process. Learn how to determine if your business is prepared to embark on this exciting adventure. Gain invaluable insights into taking your first steps and understand the critical significance of finding the perfect affiliates to elevate and scale your brand to new heights.
Resources talked about in this episode:
Guest website - https://www.clickbank.com/e-commerce-to-direct-response-success-center/what-is-clickbank/
Guest social media - https://www.linkedin.com/in/lauren-lee-a373765/
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
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This week Dawn sits down with Matt Tallarico, co-founder of Inverge, a game-changing omnichannel retail management platform for e-commerce brands.
No stranger to business ownership, Matt has channeled his entrepreneurial spirit into cofounding a sustainability startup, a wholesale retail operation with 5 locations in Manhattan, an industry-leading practice management software, and a marketing automation agency for e-commerce brands.
Matt and Dawn share insights into common pain points for eComm owners and how Inverge helps automate tedious tasks so you have more time to scale your brand and unlock more revenue. They discuss the ever-evolving landscape of retail and the power of technology in shaping the future of commerce.
Resources talked about in this episode
Guest website - invergehq.com
Guest social media - https://www.linkedin.com/in/mtallarico/
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
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This week Dawn sits down with a return guest, Ben Leonard. Ben is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Ben shares some of the highs and lows of growing a fast business and all the lessons learned in between. He shares the details about his company, Ecom Brokers, and hints at his newest business ventures. Ben tells us all about his new book coming out in October and even has a special gift for our listeners.
Website:
https://www.benleonard.pro
https://www.quitstallingbook.com
https://www.ecombrokers.co.uk
Social Media:
https://www.benleonard.pro/podcast
https://www.benleonard.pro/yt
https://www.instagram.com/benleonardpro
https://www.twitter.com/benleonardpro
https://www.linkedin.com/in/benjleonard/
https://www.facebook.com/benleonardpro
Special gift from Ben:
https://quitstallingbook.com/dawn
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This week Dawn sits down with Julie Ball, your Subscription Box Business Coach! Julie is the Founder of Sparkle Hustle Grow, an award winning multi-six figure subscription box and online community for female entrepreneurs. After six years and sending over 65,000 boxes, she sold the business in August 2022. She has helped hundreds of aspiring subscription box business owners get their box idea off the ground through her coaching programs, podcast, and book. Julie and Dawn discuss the thought process behind selling a business and how to grow through every season life throws at you!
Resources talked about in this episode
Website: https://www.subscriptionboxbasics.com/
Free on-demand video training: https://www.subscriptionboxbasics.com/launch
IG: https://www.instagram.com/subscriptionboxbasics
FB: https://www.facebook.com/subscriptionboxbasics
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This week Dawn sat down with Suzanne Shade, the creative strategist, and founder of Bare Hands. Bare Hands is a nail wellness brand based in San Francisco. Susanne shares why it is essential to her to create a healthier space in nail care by offering methods that are free of plastic-based paints, gels, and solvents. She and Dawn discuss leveraging product-led value to build a strong community in a booming market.
Resources talked about in this episode
Guest website - https://barehands.us/
Guest social media - IG: https://www.instagram.com/bareyourhands/ TT: https://www.tiktok.com/@bareyourhands
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This week Dawn shares all her knowledge about building your brand. She talks about how important it is to have a brand identity that draws in your ideal customer and leaves them with a lasting impression. Dawn shares some examples of existing brands that are instantly recognized and some brands that use emotion to target their audience. She even sneaks in a few actionable tips you can start using right away to help build your brand’s identity!
Resources talked about in this episode
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies
Book a call - https://digitaldawnagency.com/discovery-call/
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Last month Dawn went on a trip, with Meta, to Washington DC to speak to our nation’s leaders about data privacy and the impact that it has on digital marketers as well as small business owners. She talks about how she explained, to government officials, the importance of using data when it comes to advertising for small businesses. Dawn worked with other advocates to push the conversation in a productive way. While the discussion of data privacy in marketing isn’t over, Dawn feels that she left her government officials with a better understanding of the benefits of data when it comes to marketing.
Resources talked about in this episode -
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies
Book a call - https://digitaldawnagency.com/discovery-call/
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This week, Dawn sat down with Web3 expert, McKenna Sweazy, to get a better understanding of Web3 and how it will play into digital marketing. McKenna shared how she started in fashion and how that led her to Web3 consulting. They explore how email marketing will evolve in the world of Web3 and AI and how to use these tools in your business. Check out this week’s episode for more details on the content visual overload that is coming our way soon.
Resources talked about in this episode -
McKenna's website - metaxmoda.substack.com, metaxmoda.com
Follow McKenna on social media - @metaxmoda
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
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