Episódios
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Have you ever asked a friend for a tiny favor, and then found it easier to ask for something bigger right after? That’s the “Foot-in-the-Door” phenomenon. Now, imagine applying it to email marketing, where each message nudges subscribers to say “yes” more often. By reading this article, you’ll discover how small, low-commitment requests in emails can build up to major conversions. Ready to learn how subtle persuasion can transform your email campaigns? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-foot-in-the-door-technique-in-email-marketing-sequences/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered how some brands or people instantly win your trust while others fail miserably? Could there be something in our brains that decides “Yes, I can rely on this” or “No, this feels risky”? In this article, you’ll discover the fascinating neuroscience behind trust – how your brain reacts, which chemicals drive that feeling of security, and how businesses and individuals can use these findings ethically. Ready to see how trust starts in the mind? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-neural-correlates-of-trust-building-brain-based-credibility/
Get Growth Suite From Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
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Have you ever filled your online cart with items you really wanted, only to feel a small pang of guilt as you hover over the “Proceed to Checkout” button? Or maybe you’ve bought something and felt uneasy afterward? This article is for you! By reading on, you will discover how guilt prevents customers from buying with confidence and explore ways to make shopping feel truly guilt-free. Ready to reduce those emotional barriers and increase conversions? Let’s dive in!
Read Full Article: https://ecommercepsychology.com/guilt-free-purchasing-removing-emotional-barriers-to-conversion/
Get Growth Suite From Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever splurged on a fancy dinner with “bonus money” but refused to spend a small extra fee for something more practical? Or maybe you treat gift money differently than hard-earned salary? By the end of this article, you’ll discover why people mentally label money in curious ways — and how businesses can use this knowledge to boost sales. Ready to explore your hidden spending habits? Let’s go!
Full Article: https://ecommercepsychology.com/mental-accounting-how-customers-categorize-spending-and-how-to-use-it/
Get Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever stopped in your tracks because a striking image caught your eye? Or maybe you made an instant purchase decision just because a product photo felt “too good to pass up”? In this article, you’ll discover how powerful visuals can spark immediate action from viewers. By the end, you’ll understand the psychology behind images that make us click “Buy Now!” Let’s jump right in!
Full Article: https://ecommercepsychology.com/visual-persuasion-images-that-trigger-action/Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever filled your online cart without even realizing it, or felt an unexpected rush of excitement when hitting the “Buy Now” button? Curious about why some purchases give you more satisfaction than others? In this article, you’ll uncover the fascinating world of neurotransmitters—especially dopamine, serotonin, and oxytocin—and how they shape our shopping habits. Ready to see why your brain lights up at a good sale? Let’s dive in!
Full Article: https://ecommercepsychology.com/neurotransmitters-and-shopping-behavior-dopamine-serotonin-and-oxytocin/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Did you know that simply saying “thank you” can double or even triple the number of loyal customers you have? Have you ever wondered why some companies have fanatically devoted customers who return over and over? By reading this article, you’ll learn how gratitude – a seemingly small gesture – can be one of the biggest drivers of conversion and customer retention. Ready to explore why a simple “thank you” can transform your business? Let’s dive in!
Full Article: https://ecommercepsychology.com/gratitude-as-a-conversion-and-retention-tool/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why building a piece of IKEA furniture makes you feel especially proud of it, even if it’s just a small table? Are you curious about how spending time assembling a product makes you value it more? By reading this article, you’ll discover the fascinating psychological concept behind these feelings—known as the “IKEA Effect”—and learn how businesses use it to create deeper customer satisfaction. Ready to dive in and see how co-creation shapes value perception? Let’s begin!
Full Article: https://ecommercepsychology.com/the-ikea-effect-how-customer-co-creation-builds-value-perception/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why it feels so exhausting to make choices online? Do too many product options make you close the tab instead of completing a purchase? By reading this article, you will discover the hidden connection between our brain’s capacity, decision fatigue, and why online shoppers leave their carts behind. Ready to find out how neuroscience explains those incomplete checkouts? Let’s go!
Full Article: https://ecommercepsychology.com/the-neurological-basis-of-decision-fatigue-and-its-impact-on-cart-abandonment/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever secretly smiled when you saw a competitor struggle, or felt a small thrill when a rival team lost? Why does that feeling happen, and what does it mean for our social and business lives?
In this show, you will learn about schadenfreude—the pleasure we feel when someone else faces misfortune—especially in the context of competition. We will explore its psychological roots, how it appears in business and everyday life, and ways to handle it responsibly. By the end, you will have a clear understanding of why schadenfreude happens, how it affects our behavior, and what you can do about it. Ready to begin? Let’s dive in!
Full Article: https://ecommercepsychology.com/schadenfreude-and-competition-understanding-comparative-satisfaction/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever found yourself humming a jingle you barely liked at first? Or perhaps you noticed a brand logo repeatedly and started feeling more comfortable with it, even if you never planned to buy its products? That magical shift could be due to the mere exposure effect—the simple idea that we grow fond of something just because we encounter it often. Curious to learn how this subtle psychological phenomenon can transform your brand recognition strategy? By the time you finish reading, you will discover how repeated exposure can make potential customers choose you over your competitors. Ready to begin? Let’s dive in!
Full Article: https://ecommercepsychology.com/leveraging-the-mere-exposure-effect-for-brand-recognition/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever bought something not just because of its features, but because its story moved you? Or maybe you felt a deeper connection to a brand that shared your values or heritage? In this article, you’ll discover how storytelling can transform ordinary products into exciting journeys, boost your e-commerce conversions, and keep customers coming back for more. By the end, you’ll know how to shape and share your own brand narratives for maximum impact. Ready to dive into the world of story-selling? Let’s begin!
Full Article: https://ecommercepsychology.com/story-selling-narrative-structures-that-drive-e-commerce-sales/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt instantly attracted to a brand just because of a smell, a taste, or a specific sound? Did you notice how easily those sensory details stayed in your mind, making you recall a particular store or product weeks later? In this article, you’ll learn how combining different senses can strengthen people’s memories of brands. By the time you finish reading, you’ll understand why “multisensory” marketing is so powerful, what brain processes are at play, and how you can use these insights to create unforgettable customer experiences. Ready to ignite your curiosity? Let’s begin!
Full Article: https://ecommercepsychology.com/sensory-marketing-activating-multiple-neural-pathways-for-stronger-memory/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why having more choices sometimes makes you feel less satisfied? Or why you feel happier when you have a sense of control over what you buy? In this article, you will discover why autonomy and control matter so much in customer decision making. By the time you finish reading, you’ll know how these factors shape consumer choices, how businesses can support autonomy, and how it leads to better relationships between brands and customers. Ready to learn something new? Let’s dive right in!
Full Article: https://ecommercepsychology.com/the-role-of-autonomy-and-control-in-customer-decision-making/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever faced a choice between two products and suddenly noticed a third option that somehow made the decision feel easier? Surprise! You might have just met the decoy effect. In this article, you will learn how the decoy effect shapes our decisions, how businesses use it to guide customers toward a specific product, and how you can harness it ethically. Ready to uncover the secrets behind strategic pricing? Let’s jump right in!
Full Article: https://ecommercepsychology.com/the-decoy-effect-strategic-pricing-to-guide-customer-choices/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever noticed how one simple word can completely change someone’s response? Maybe you’re making a request at work, or you’re trying to persuade customers to click “Buy Now.” That magical word is “because.” In this article, you’re going to discover why adding a reason—even a small one—can skyrocket your conversion rates. You’ll learn about fascinating studies, brain science, real-world marketing tactics, and how to use justification in an ethical way. Ready to unlock the power of “because”? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-power-of-because-how-justification-increases-conversions/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever watched a cooking tutorial or a workout video and felt like you could almost feel the motions in your own muscles? Did you notice how, even without physically trying, you started to understand the techniques? That magical effect isn’t just your imagination—it’s related to what scientists call mirror neurons. In this article, you’ll discover why these special brain cells matter so much for demonstration videos. By the end, you’ll know how to make—or watch—videos that truly spark learning and inspiration. Ready to dive in? Let’s begin!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever received a free dessert at a restaurant without asking, or a handwritten thank-you note in your online order? Didn’t it feel special and exciting? This article is all about those little surprises that turn regular customers into enthusiastic fans. By reading this, you’ll learn how to tap into human psychology, create unforgettable moments, and inspire people to spread the word about your brand. Ready to discover the power of surprise and delight? Let’s jump right in!
Full Article: https://ecommercepsychology.com/surprise-and-delight-the-unexpected-elements-that-create-brand-advocates/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever stuck with a subscription service long after you stopped using it, just because switching felt like a hassle? Or perhaps you found yourself paying for a streaming platform you barely remember signing up for, yet you continue paying every month. If these scenarios sound familiar, you’ve encountered status quo bias in action.
In this show, you’ll learn what status quo bias is, why it plays such a key role in subscription-based businesses, and how you can either leverage it if you’re an established player—or overcome it if you’re new to the market. Ready to dive in? Let’s get started.
Full Article: https://ecommercepsychology.com/overcoming-status-quo-bias-in-e-commerce-subscription-models/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Hey there, ever wondered why some online businesses immediately feel trustworthy while others make you hesitate? Did you know that 98% of people say they rely on trust indicators before buying online? If you’ve been curious about how to make your online presence more credible, you’re in the right place. By listening this show, you’ll explore the entire journey of trust signals—from the most basic elements to advanced strategies that build lasting customer confidence. Ready to dive in and discover how trust can transform your business? Let’s get started!
Full Article: https://ecommercepsychology.com/trust-signals-the-complete-hierarchy-from-basic-to-advanced/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com - Mostrar mais
