Episódios
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Returns can be a major expense for all retail businesses—especially eCommerce businesses. In this episode of eCommerce Unscripted, we address all things returns. Host Sam Greenspan is joined by two WooCommerce experts: Tabitha Turton, a GoDaddy Product Manager, and Marcus Burnette, a WooCommerce care team member for GoDaddy, to discuss product returns.
The panel shares statistics and anecdotes on just how much returns can eat into eCommerce margins, what motivates customers to make returns, and how many customers are making returns.
From there, they cover several strategies to help with returns, including setting up a return policy, how to keep returns easy on both customers and merchants, the Returns and Warranty Requests WooCommerce extension, using pick lists and address validation, the WooCommerce Product Reviews Pro extension, better images, and return window and cost optimization.
Finally, in the Q&A, the panel addresses whether using too many hooks can slow down a WooCommerce site and what to look for in choosing a marketing agency.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
Returns and Warranty Requests* - https://woocommerce.com/products/warranty-requests/
WooCommerce Print Invoices & Packing Lists* - https://woocommerce.com/products/print-invoices-packing-lists/
WooCommerce Product Reviews Pro* - https://woocommerce.com/products/woocommerce-product-reviews-pro/
Postcode/Address Validation* - https://woocommerce.com/products/p
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A solid checkout flow is a crucial step in getting customers to complete purchases—eCommerce businesses can improve conversion rate by more than one-third by optimizing checkout flow. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Simon Porter, a GoDaddy support engineer, and Léa Oriol, a GoDaddy product manager, to discuss checkout flow optimization.
The panel shares statistics and anecdotes on pet peeves with online checkouts, checkout features that improve the odds of a sale, reasons for cart abandonment, and website trust indicators.
From there, they cover several strategies to help with checkout flow: Reducing unexpected costs and checkout roadblocks like account creation, streamlining forms and coupons, offering customers estimated delivery dates, adding payment gateways to a site, and diagnosing checkout flow issues with Google Analytics Pro.
Finally, in the Q&A, the panel addresses how to set up products that customers can purchase one time or via a recurring subscription, and the most important metrics for a WooCommerce store to track.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
Jetpack - https://wordpress.org/plugins/jetpack/
Checkout Field Editor* - https://woocommerce.com/products/woocommerce-checkout-field-editor/
WooCommerce Social Login* - https://woocommerce.com/products/woocommerce-social-login/
URL Coupons* - https://woocommerce.com/products/url-coupons/
WooCommerce Shipping Estimate - https://www.skyverge.com/product/woocommerce-shipping-estimates/
WooCommerce Lead Time - https://barn2.co.uk/wordpress-plugins/woocommerce-lead-time/
WooCommerce Google Analytics Pro* - https://woocommerce.com/products/woocommerce-google-analytics-pro/
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The online shopping journey continues to become more personalized—leading to a better experience for customers and more lucrative results for merchants. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Tamara Zuk, a GoDaddy support engineer, and Benjamin Green, a GoDaddy support specialist, to discuss personalization with WooCommerce.
The panel shares statistics and anecdotes on good versus bad uses of personalization, the tradeoff of giving up personal data for a more customized shopping experience, and what the near future may hold for personalization.
From there, they cover several strategies to help with personalization for a WooCommerce site including: Showcasing cross-sells and recently-viewed products, targeted in-cart cross-selling, automated emails, retargeting ads based on shopper behavior, and on-site recommendations.
Finally, in the Q&A, the panel addresses whether it’s possible to use WooCommerce as a CRM tool and whether it’s worth learning to code to manage a WooCommerce store.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
Cart Add-ons* - https://woocommerce.com/products/cart-add-ons/
AutomateWoo* - https://automatewoo.com/
Recommendation Engine - https://woocommerce.com/products/recommendation-engine/
Product Recommendations for WooCommerce - https://woocommerce.com/products/product-recommendations/
The toilet seat tweet - https://twitter.com/GirlFromBlupo/status/982156453396996096
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Submit questions for future episodes
https://forms.office.com/r/SFk0b9Xjg5
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Sources for statistics:
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Customer nurturing is the essential process of turning leads into customers, customers into repeat customers, and repeat customers into brand advocates. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Léa Oriol, a GoDaddy Product Manager, and Simon Porter, a GoDaddy Support Engineer, to discuss customer nurturing.
The panel shares statistics and anecdotes on first-time buyers, the allure of loyalty rewards, the transition from one-time customer into repeat customer, and what businesses can do to create significant brand loyalty.
From there, they cover several strategies to help with nurturing including lead gen and lead capture, automated email marketing, setting up loyalty points and rewards in WooCommerce, and encouraging brand advocacy.
Finally, in the Q&A, the panel addresses backup frequency for WooCommerce sites and the role of AI for small- and medium-sized eCommerce businesses.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
OptinMonster - https://optinmonster.com/
MailOptin - https://mailoptin.io/
AutomateWoo* - https://automatewoo.com/
WooCommerce Points and Rewards* - https://woocommerce.com/products/woocommerce-points-and-rewards/
ReferralCandy - https://www.referralcandy.com/
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Gift cards are really popular items among online shoppers, which is why selling them can be very lucrative for eCommerce stores. On this episode of eCommerce Unscripted, we take a deep dive into offering gift cards at a WooCommerce store. Host Sam Greenspan is joined by two WooCommerce experts: Ian Misner, the head of GoDaddy’s WooCommerce care team, and Erica Ross, a GoDaddy Customer Support Specialist, to discuss gift cards.
The panel shares statistics and anecdotes on why people buy gift cards, how purchasing behavior differs when a customer is using a gift card, buying gift cards for yourself, and the sheer number of unused gift cards.
From there, they cover several strategies, like using the PDF Product Vouchers extension to sell digital and physical gift cards, incorporating the Name Your Price extension, and ideas for gift card promotions.
Finally, in the Q&A, the panel addresses sending cart abandonment emails through wp_mail() and using Facebook Messenger for customer service and promotions.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
PDF Product Vouchers* - https://woocommerce.com/products/pdf-product-vouchers/
Name Your Price - https://woocommerce.com/products/name-your-price/
Cart Add-ons* - https://woocommerce.com/products/cart-add-ons/
WooCommerce Checkout Add-ons* - https://woocommerce.com/products/woocommerce-checkout-add-ons/
WooCommerce Memberships* - https://woocommerce.com/products/woocommerce-memberships/
AutomateWoo* - https://automatewoo.com/
Facebook for WooCommerce - https://woocommerce.com/products/facebook/
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Submit questions for future episodes
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Click-and-collect and local pickup options have been growing steadily for years—but the pandemic significantly accelerated that growth. And... all signs point to customers continuing to use local pickup even once the pandemic is over. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Benjamin Green, a GoDaddy care specialist, and Tamara Zuk, a GoDaddy support engineer, to discuss local pickup for WooCommerce businesses.
The panel shares statistics and anecdotes on the local pickup adoption rate by businesses, using click-and-collect, making impulse buys while picking up a click-and-collect order, and a local pickup option as a marketing tool for businesses.
From there, they cover several strategies to help incorporate local pickup into a WooCommerce business, including the built-in options in the WooCommerce core, the Local Pickup Plus extension, inventory management solutions, defining a local pickup workflow, and incorporating store finder plugins.
Finally, in the Q&A, the panel addresses whether it’s possible to turn a WooCommerce site into a static site, and what to look for when hiring influencers.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
Local Pickup Plus* - https://woocommerce.com/products/local-pickup-plus/
Bulk Stock Management* - https://woocommerce.com/products/bulk-stock-management/
WooCommerce Print Invoices & Packing Lists* - https://woocommerce.com/products/print-invoices-packing-lists/
Store Finder for WooCommerce - https://woocommerce.com/products/store-finder-for-woocommerce/
WP Store Locator - https://wordpress.org/plugins/wp-store-locator/
WP Rocket - https://wp-rocket.me/
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Submit questions for future episodes
https://forms.office.com/r/SFk0
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It’s all about subscriptions in today’s episode, a popular business model that’s seeing rapid adoption across the eCommerce world. Host Sam Greenspan is joined by two WooCommerce experts: Nik McLaughlin, a GoDaddy Technical Account Manager, and Tabitha Turton, a GoDaddy Product Manager, to discuss the ins and outs of subscriptions.
The panel shares statistics and anecdotes on subscription boxes, reasons behind cancelling subscriptions, media and content subscriptions, and streaming services.
From there, they cover several strategies to help eCommerce businesses incorporate the subscription model and get the most out of it: adding WooCommerce Subscriptions to a site, using WooCommerce Memberships for a more robust subscriber experience, tiered subscription pricing, and subscriber retention techniques.
Finally, in the Q&A, the panel addresses reasons why a store might see low conversions from advertising as well as the right scenarios to work on localization for a WooCommerce store.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
WooCommerce Subscriptions* - https://woocommerce.com/products/woocommerce-subscriptions/
WooCommerce Memberships* - https://woocommerce.com/products/woocommerce-memberships/
WPML - https://wpml.org/
Say What? - https://wordpress.org/plugins/say-what/
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Product photos just might be the most important aspect of a WooCommerce store’s product pages. On this episode of eCommerce Unscripted, the panel dives into all aspects of product photography. Host Sam Greenspan is joined by two WooCommerce and photography experts: Marcus Burnette, a GoDaddy care specialist focusing on WooCommerce, and Tabitha Turton, a GoDaddy Product Manager, to discuss taking and using better product photos.
The panel shares statistics and anecdotes on the importance of product photos on an eCommerce site, the downsides of deceptive or low-quality photos, stock photos, and product photo pet peeves.
From there, they cover several strategies including using larger images, incorporating user-generated photos, adding 360-degree views, using variation images, AB testing images, and taking better photos of your own products. The panel gives a whirlwind lesson on product photography, including cameras, staging, lighting, and camera settings.
Finally, in the Q&A, the panel addresses setting up subscription-based digital products and the right frequency to email a customer list.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
Instagram feed - https://elfsight.com/instagram-feed-instashow/woocommerce/
WooCommerce 360° Image* - https://woocommerce.com/products/woocommerce-360-image/
WooCommerce Additional Variation Images* - https://woocommerce.com/products/woocommerce-additional-variation-images/
Name Your Price - https://woocommerce.com/products/name-your-price/
WooCommerce Subscriptions* - https://woocommerce.com/products/woocommerce-subscriptions/
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Submit questions for future episodes
https://forms.office.com/r/SFk0b9Xjg5
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Product reviews are essential for a WooCommerce store—just one single review on a product can lead to a major jump in sales. Host Sam Greenspan is joined by two WooCommerce experts: Erica Ross, a GoDaddy Customer Support Specialist, and Ian Misner, the head of GoDaddy’s WooCommerce care team, to discuss product reviews.
The panel shares statistics and anecdotes on what motivates people to leave product reviews, the effect of reviews on sales, whether it makes sense for stores to respond to reviews, and incentivizing customers to leave reviews.
From there, they cover several strategies to help both add product reviews to a WooCommerce site and to entice more customers to leave reviews.
Finally, in the Q&A, the panel addresses how to create a custom login page for a WooCommerce store and whether “free plus shipping” is an effective sales and marketing technique.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
WooCommerce Product Reviews Pro* - https://woocommerce.com/products/woocommerce-product-reviews-pro/
AutomateWoo* - https://automatewoo.com/
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Conversion rate is one of the most important metrics for an eCommerce store—if not the most important. In this episode, we dive deep into conversions, the causes of low conversions, and techniques to improve conversion rate. Host Sam Greenspan is joined by two WooCommerce experts and GoDaddy Technical Account Managers, Ryan Frizzell and Christine Phu, to discuss conversion rate.
The panel shares statistics and anecdotes on website issues that can affect conversions, the effect of reviews on conversions, on-site techniques to improve conversions, and the effectiveness of one-click payment gateways.
From there, they cover several strategies to help with conversions: using Google Analytics and Google Analytics Pro to spot problems and track improvements, improving site copy and images, cart abandonment emails, adding more product details and image options, improving checkout flow with social logins and fewer form fields, adding payment gateways, using wish lists, A/B testing and experimentation, and featuring more robust product reviews.
Finally, in the Q&A, the panel addresses ways to keep a WooCommerce site secure and when the moment comes that an eCommerce store should switch from in-house fulfillment to a third-party logistics company.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free!
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We’re talking all about order fulfillment, which we define as everything involved in getting an order to a customer (plus handling returns, too). Host Sam Greenspan is joined by Tabitha Turton, a GoDaddy Product Manager specializing in WooCommerce, and Nik McLaughlin, a GoDaddy Technical Account Manager who helps customers with WooCommerce, to discuss how to improve order fulfillment for WooCommerce stores.
The panel shares statistics and anecdotes on customers’ expectations for order speeds, order status emails, and major shipping problems.
From there, they cover several strategies to help with order fulfillment: setting up order status update emails in WooCommerce, how to offer multiple shipping speeds, live versus flat rate shipping, streamlining the picking and shipping process, keeping orders better organized internally, handling stockouts, and integrating a third-party email service provider to send better transactional emails.
Finally, in the Q&A, the panel addresses whether it makes sense to add WooCommerce to an existing WordPress website or to start clean.
We also reference the ship blocking the Suez Canal, which was a big thing as we were recording (https://www.bbc.com/news/world-middle-east-56505413)
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
USPS Shipping Method* - https://woocommerce.com/products/usps-shipping-method/
UPS Shipping Method* - https://woocommerce.com/product
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More than half of eCommerce transactions are now done on mobile so, clearly, mobile shopping can’t be ignored. Host Sam Greenspan is joined by two WooCommerce experts and GoDaddy Technical Account Managers, Christine Phu and Ryan Frizzell, to discuss mobile readiness and techniques for WooCommerce stores.
The panel shares statistics and anecdotes on shopping on the phone versus the desktop, mobile shopping’s convenience versus its flaws, and what makes customers hesitate to purchase on their phones.
From there, they cover several strategies to help with making a site mobile-friendly and convert better on mobile: responsive design, security indicators and improvements, smart use of payment gateways, improving product displays on small screens, streamlining checkout, cross-platform cart regeneration, abandoned cart retargeting ads, and the pros and cons of creating a mobile app.
Finally, in the Q&A, the panel addresses what to do if you love a WordPress theme but it doesn’t have WooCommerce features built in, and whether it’s better to invest in SEO or advertising.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
PayPal Checkout - https://woocommerce.com/products/woocommerce-gateway-paypal-checkout/
Amazon Pay -
