Episódios
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This is a replay of my interview with Hiten Shah.
In this episode, we talk about crafting the right value proposition and why keeping it simple is the key to making it successful.
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Go behind the scenes with me to learn how I sold out my latest cohort of Stand The F*ck Out without using scummy marketing.
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Learn why many businesses struggle to achieve excellence and the counterintuitive steps you can take to satisfy your customers.
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Learn why there is no blue ocean, only one, gigantic, red ocean, and learn how to use it to your competitive advantage.
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This is a replay of my second episode with Seth Godin.
We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.
The reason behind this massive failure will give you the key to understanding your audience so you can change the world around you for the better.
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Here's what "being professional" really means and why you CAN stand the f*ck out without offending the people you seek to serve.
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Positioning is a concept that's difficult to grasp. Here's my attempt to explain it in 13 principles using a super annoying board game.
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Only 12.5% of the volume of an iceberg remains above water. The rest can't be seen. Just like your marketing.
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This is a replay of my episode with Harry Dry, the creator of MarketingExamples.com.
He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.
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This is a replay of my conversation with Matt Kerbel.
Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo [edit: he moved to Homie since our interview], so he has a lot of diverse experience under his belt.
In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.
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This is a replay of my episode with Dan Kelsall, who's not afraid to push boundaries or take risks.
In this episode, the founder of Offended Marketing talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.
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Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives).
This is far from being the truth. Here's why.
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How do you grow market share in a very competitive category full of established companies? By walking away from the ocean and picking a large swimming pool.
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Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.
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In fact, desperately trying to convince people to change their worldview with facts and figures does not work and might even backfire.
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Hard truth: you might be wasting your time on trivial issues.
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All you need is to ask yourself and your customers one simple question.
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I believe it's the #1 reason why Marketing is not taken seriously.
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This is a differentiation teardown of how Daft Punk became the most influential dance music duo of all time—and 7 lessons you can learn to radically stand out.
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![[Replay] Hiten Shah on Choosing the Right Value Proposition](https://is2-ssl.mzstatic.com/image/thumb/Podcasts113/v4/71/30/ed/7130ed1b-b0f7-ff20-c6c8-9faa9bb5b6a4/mza_11770546848368246810.jpg/80x80bb.jpg)