Episódios
-
Welcome to another episode of our popular weekly live Q&A session on Instagram, Ask a Florist, featuring guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardenerâs Workshop. In this episode, Ellen fields questions about: telling the story of local flowers, making bouquets, post-harvest care and handling, flower delivery best practices, and pricing your flowers, among others.
Mentions
The Flower Farmer Club, presented by The Gardener's Workshopï»żï»żï»ż
Ellenâs newsletter signupâ
â Ellenâs YouTube Channelâ
FlowerMore Community
Connect with Ellen: â â Ellen Frost Flowers (Instagram)â â , â Website
Ellen Online Courses: Florist School Online, Preparing to Sell to Floristsâ â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Thinking of starting a garden? đżđž Learn the crucial difference between a garden and a landscape and why your approach matters! With the right mindset and simple steps, your garden can flourish and bring you joy. Dive in for my practical tips that make gardening rewarding and fun!
Mentions
Field & Garden #342: The Simplicity of a Cutting Garden
Books: Cool Flowers, Vegetables Love Flowers, The Cut Flower Handbook
Seeds: Flowers, Veggies, HerbsGet our free LEARN app here.
Get our free SHOP app here.
â â â â Sign up to receive our weekly Farm News!â â â â
â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Estão a faltar episódios?
-
Today, weâre diving deep into the wonderful world of cutting gardens. Whether youâre a seasoned gardener or just starting out, this guide will help you create a cutting garden that brings joy and beauty to your life. Here, Lisa covers what you need to know to make your cutting garden thrive.
Mentions
Online Courses: The Easy Cut Flower Garden, Cool Flowers from Seed to Harvest
Books: Cool Flowers, Vegetables Love Flowers, The Cut Flower Handbook
Seed Collection: Cut-Flower Gardenâ â â â â Sign up to receive our weekly Farm News!â â â â â
â â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â â
Theâ â â â â Field and Garden Podcastâ â â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â â , owner ofâ â â â â The Gardenerâs Workshop,â â â â â â â â â â Flower Farming School Online,â â â â â and the publisher ofâ â â â â Farmer-Florist School Onlineâ â â â â andâ â â â â Florist School Online.â â â â â Watchâ â â â â Lisaâs Storyâ â â â â and connect with Lisa on social media!
-
Today, Lisa dives into the experiences and insights of Diane Szukovathy of Jello Mold Farm. A passionate flower farmer and co-founder of the Seattle Wholesale Growers Market, through her journey, we explore the importance of standards in the floral industry, the power of collaboration amongst flower farmers, and the creation of a valuable new resource for flower farmers everywhere.
Mentions
Get the Book: Floral Standards
About Diane and Jello Mold Farm
Sign up to receive our weekly Farm News!â â â â
â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Todayâs episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one featured guest host Lennie Larkin, author of Flower Farming for Profit and owner of B-Side Farm in Oregon. She is also one of our course instructors here at The Gardenerâs Workshop. In this Q&A, Lennie fielded questions about time management, marketing your flowers, building an email list, and more.
Mentions
Lennieâs Instagram: â flowerfarming.forprofitâ , â B-Side Farmâ
Lennie's online course: â Profitable Flower Farmingâ
â The Gardenerâs Workshop on Instagramâ â â
â â â Shop the TGW Online Store for all your seeds and supplies!â â â
â â â Sign up to receive our weekly Farm News!â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Letâs dive into why overplanting can be a problem. You might think, âOh, Iâll just plant a little more!â But when you do this, you can overcrowd your garden. This makes it harder to care for your plants, leading to chaos.
ï»ż
Mentions
Open Farm Event: ï»żJune 28, 2025
ï»żï»żâ â â â Sign up to receive our weekly Farm News!â â â â ï»ż
â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Join Lisa Mason Ziegler and Ellen Frost as they discuss the limitations of floral recipes and the beauty of creating unique designs with local flowers. Discover how flexibility, communication, and community relationships can empower you to confidently make unique floral arrangements without using recipes.
Mentions
Ellenâs newsletter signupâ
â Ellenâs YouTube Channelâ
Follow on Instagram: â â Ellen Frost Flowersâ â , â Local Color Flowersâ
Ellen Online Courses: Florist School Online, Preparing to Sell to Floristsâ â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Letâs talk moneyâthe kind that keeps your flower farm alive or quietly drains it dry. In this episode, Lisa digs into the tough truth about spending on the farm: whatâs worth it, whatâs not, and how to make choices that lead to long-term success instead of slow collapse. If you're ready to face your farm finances head-on, this one's for you.ï»ż
Mentions
Free Phone App for Live Gardening Shows: ï»żGet the App
Lisa's Course, Flower Farming School Online
â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
This episode features a takeover of our popular âAsk a Flower Farmerâ live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is a 9th-year flower farmer growing in zone 8a and an alumnus of most of The Gardenerâs Workshopâs online courses. Here, Daniel offers an update on his growing season and answers questions on topics such as growing flowers for Mother's Day, seed starting and growing tips, how to "hedge your bets" in flower farming, and so much more!
Mentions
â â â Petalpickers.comâ â â : fresh flowers shipped nationwide, dahlia tuber, cutting, and bulb sales
â â Online Coursesâ â from The Gardener's Workshop
â â â Shop the TGW Online Store for all your seeds and supplies!â â â
â â â Sign up to receive our weekly Farm News!â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Todayâs episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. However, this one we called Ask a Florist featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD.
Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardenerâs Workshop.
In this Q&A Ellen fielded questions about: farmer-florist relationships, design tips for weddings, marketing flowers to florists, must-have greenery for bouquets, planning wedding florals, and pricing your flowers, among others.ï»ż
ï»żï»żMentions
Ellenâs newsletter signupâ
â Ellenâs YouTube Channelâ
ï»żFlowerMore Community
Follow on Instagram: â â Ellen Frost Flowersâ â , â Local Color Flowersâ
Ellen Online Courses: Florist School Online, Preparing to Sell to Floristsâ â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Should you sell your flowers to florists? What attributes make a farmer a good match for selling to a florist? Here, Lisa chats with Ellen about her experiences working with 40+ flower farmers in her region. Learn what she thinks it takes to be successful in this popular selling channel and how you can accomplish it.ï»żï»ż
ï»żï»żMentions
Ellenâs newsletter signupâ
â Ellenâs YouTube Channelâ
Follow on Instagram: â â Ellen Frost Flowersâ â , â Local Color Flowersâ ï»żï»ż
ï»żEllen Online Courses: ï»żFlorist School Online, Preparing to Sell to Floristsâ â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Iâm thrilled to share an inspiring story with you today. I want to introduce you to Tricia from The Simple Sunflower, an organization thatâs making a big difference in our community by repurposing flowers for those in need.
In my chat with Tricia, you'll learn what they do, how they do it, and ways to apply this in your own community as well. ï»żTogether, we can bring a little more joy into the world, one bouquet at a time!ï»ż
Mentions
The Simple Sunflower: ï»żWebsite, Instagram
â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Are you planting for success or setting yourself up for failure? Today, Iâm excited to talk about something that many flower farmers, especially those just starting, often overlook. Are you a part-time flower farmer planting for a full-time flower farmer? This question is crucial to your success in the flower farming business.
ï»ż
ï»żThe bottom line is, ï»żdonât plant a full-time garden with part-time hours. Be realistic about what you can handle. And most importantly, donât feel pressured to grow everything in your first season. Take your time, enjoy the process, and grow at a pace that works for you. I hope this helps you see the path to success in flower farming more clearly!
ï»żMentions
Lisa's Course, Flower Farming School Online
â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: â â â Flower Farming School Online: Bulbs, Perennials, Woodies, and Moreâ â â . Dave is always happy to share his knowledge with our listeners!
Topics Covered
Managing gladiolus bulbsPeony growing & ï»żmaintenanceHydrangea pruningHoliday arrangements using seasonal foliageGrowing bulbs in cooler temperaturesTiming your plantings for Christmas flowersStoring & ï»żplanting Iris bulbsDirect sowing cool season hardy annuals (Cool Flowers)Episode originally aired 12/11/24 on Instagram. Join Lisa and her guest hosts Wednesdays at 12:30PM Eastern time to get your cut flower growing questions answered by the experts!ï»ż
Mentions
Dave's Course: Bulbs, Perennials, Woodies, and More!
â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Flower farming isn't just about the blooms, it's about the journey! Join Lisa Mason Ziegler as she shares her insights on facing challenges and making smart choices in the world of flower farming. Your good life awaits!
Mentions
Lisa's Course, Flower Farming School Online
Lisa's Course, The Easy Cut Flower Garden
â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Today, I want to dive into something really important for anyone looking to succeed in flower farming or any kind of business: grit. I believe developing grit is a choice. Itâs not something youâre born with; itâs something you cultivate over time. Each time you face a fear or a challenge and choose to push through, youâre building your grit.
Mentions
Lisa's Course, Flower Farming School Online
â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Today Iâm thrilled to share some important tips for anyone dreaming of starting a flower farming business. As I look back on my journey, I wish I had these resources when I started. This is about the three key steps that can lead to failure as a flower farmer. Iâve seen many passionate people vanish from the business, and itâs often due to skipping over some basic but crucial steps. I'd love to keep YOU from failing, and I hope these tips help you navigate the challenges of flower farming and keep your passion alive. ~Lisa
Mentions
â The Flower Farmer Clubâ , presented by The Gardener's Workshop
â â â â Shop the TGW Online Store for all your seeds and supplies!â â â â
â â â â Sign up to receive our weekly Farm News!â â â â
Theâ â â â Field and Garden Podcastâ â â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â â , owner ofâ â â â The Gardenerâs Workshop,â â â â â â â â Flower Farming School Online,â â â â and the publisher ofâ â â â Farmer-Florist School Onlineâ â â â andâ â â â Florist School Online.â â â â Watchâ â â â Lisaâs Storyâ â â â and connect with Lisa on social media!
-
Today I'm diving into a topic that I've never really talked about before: collaboration versus competition. Why are we so afraid of competition? Let's explore why collaboration can actually be more beneficial.
Mentions
The Flower Farmer Club, presented by The Gardener's Workshopâ â â Shop the TGW Online Store for all your seeds and supplies!â â â
â â â Sign up to receive our weekly Farm News!â â â
Theâ â â Field and Garden Podcastâ â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â , owner ofâ â â The Gardenerâs Workshop,â â â â â â Flower Farming School Online,â â â and the publisher ofâ â â Farmer-Florist School Onlineâ â â andâ â â Florist School Online.â â â Watchâ â â Lisaâs Storyâ â â and connect with Lisa on social media!
-
Today I am here to share my thoughts on something that has had a big impact on my flower farming journey personally: community. A community is powerful no matter where you currently are on your flower farming journey. ï»żï»żI ï»żcreated The Flower Farmer Club to be a safe place for us all to be motivated and encouraged, and to be a place for learning and exploration! ï»żI am so eager to join you on your adventure and I look forward to seeing you in the club.
Mentionsï»ż
ï»żThe Flower Farmer Club, presented by The Gardener's Workshopâ â â Shop the TGW Online Store for all your seeds and supplies!â â â
â â â Sign up to receive our weekly Farm News!â â â
Theâ â â Field and Garden Podcastâ â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â , owner ofâ â â The Gardenerâs Workshop,â â â â â â Flower Farming School Online,â â â and the publisher ofâ â â Farmer-Florist School Onlineâ â â andâ â â Florist School Online.â â â Watchâ â â Lisaâs Storyâ â â and connect with Lisa on social media!
-
Today, I want to dive into the topic of cool flowers and the importance of planting them in very early spring. ï»żï»żï»żThe basic idea is to plant these flowers in cool to cold conditions to get the best performance out of them, which can happen in fall, winter, or very early spring.
Many people have been led away from planting during these unusual times. But I assure you, this is where the magic happens! For flower farmers, planting cool flowers can significantly boost your business.
ï»ż
Weâre talking about flowers like:
Bells of Ireland Sweet peas Stock Snapdragons Lisianthus Larkspur Status PoppiesWhen planted at the right time, these flowers bloom earlier, grow taller, produce more stems, and are more resistant to diseases and pests. Listen in to learn who can plant in this window, when and what to plant, and more!
ï»ż
ï»żMentions
ï»żLisa's Book, Cool Flowers
Lisa's Book, The Cut Flower Handbook
Online Course: Cool Flowers from Seed to Harvest
ï»żThe Flower Farmer Club, presented by The Gardener's Workshopï»ż
â â â Shop the TGW Online Store for all your seeds and supplies!â â â
â â â Sign up to receive our weekly Farm News!â â â
Theâ â â Field and Garden Podcastâ â â is produced by Lisa Mason Ziegler, award-winning author ofâ â â The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowersâ â â , owner ofâ â â The Gardenerâs Workshop,â â â â â â Flower Farming School Online,â â â and the publisher ofâ â â Farmer-Florist School Onlineâ â â andâ â â Florist School Online.â â â Watchâ â â Lisaâs Storyâ â â and connect with Lisa on social media!
- Mostrar mais
