Episódios
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Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions.
In this conversation, Elliot shares:The importance of focusing on one person when creating content.How to make questions actionable and transformative.The surprising power of gratitude in building an audience.Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future.
Connect with Elliot Connie:Website - https://elliottconnie.com/Linkedin - https://www.linkedin.com/in/elliott-connie-852b787/Instagram - https://www.instagram.com/elliottspeaks/Books - https://elliottconnie.com/books/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are.
We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won’t believe his take on the Cardinal Sin of marketing.
What You’ll Learn:Avoiding the “Zone of Doubt” in Customer RelationshipsHow to Prevent “Drowning the Journey” with Too Much InformationBuilding Emotional Safety to Strengthen Customer TrustWhy Customers Need Evidence Before They CommitCreate Your Ideal Customer Through Exceptional ExperienceSocial Media Is a Party—Build Relationships, Not Just SalesLeadership and Consistency: Reinforcing Core Messages That StickThe Cardinal Sin of Marketing: Getting Attention Without EngagementWhy Scaling Success Depends on Retaining RelationshipsConnect with George Bryant:Website - https://mindofgeorge.com/Facebook - https://www.facebook.com/groups/georgebryantInstagram - https://www.instagram.com/itsgeorgebryant/YouTube - https://www.youtube.com/@ItsgeorgebryantResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.
Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.
This episode is packed with insights that could change the way you think about growing your business. Don’t miss it!
What You’ll Learn:Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client RetentionCommon Pitfalls That Can Prevent a Deal from Closing and How to Avoid ThemReal-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity FirmsThe Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher ValuationWhy Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency GrowthHow Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term GrowthConnect with Todd Taskey:WebsiteLinkedinPodcastResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business.
From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.
Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!
What You’ll Learn:Ditch the Funnel and Build Trust for High-Ticket ClientsSelect Only the Clients Who Energize You with a Red Velvet Rope PolicyWhy Marketing Should Be the Last Step in Your Business StrategySystematize Your Success with a Proven Method for Booking ClientsMake Offers That Match the Trust You've Earned with ClientsLeverage Relationship Capital to Grow Your Coaching BusinessConnect with Matthew Kimberley:WebsiteLinkedinDelightful Business InstagramBook: Book Yourself SolidResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message.
Learn what’s working and how to optimize your campaigns for better results.
What You’ll Learn:How to Achieve a 3X ROAS with YouTube AdsWhy YouTube Ads Are Perfect for Low Ticket OffersThe Four Reasons YouTube Ads Fail: Are You Making These Mistakes?How to Use AI to Cut Your Video Ad Creation Time in HalfAdvertising Is Gasoline: Make Sure Your Funnel Is ReadyOrganic YouTube and Ads: How They Work Together for Maximum ResultsThe Power of Testing: Find Out What’s Really Working in Your AdsWhy Lead Quality Beats Quantity in YouTube Ad CampaignsThe Two Most Important Parts of a YouTube AdUse Multiple Hooks in Your Ads to Boost PerformanceConnect with Jake Larsen:WebsiteLinkedinYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.
Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.
Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day.
P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance!
What You’ll Learn:How to Attract High-Value Clients with "Whale bBait" ContentThe Difference Between Value-Based and Insight-Based ContentHow to Create An "Offer Shell" and Provide Tiered Access to YourselfJK's Journey to $100K/month Profit in 3 Hours a DayConnect with JK Molina:WebsiteTwitterInstagramResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.
He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.
Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧
What You’ll Learn:Doubling or Tripling Your Business ValueWhen to Start Building Your Sales ProcessIs it Marketing or Sales That's Underperforming? What Kind of Salesperson Should You Hire, and When?
Connect with Nicholas Loise:WebsiteLinkedinEmail AddressResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium! 🧠
Micah's been in the game for 10 years, helping businesses like yours build booming online communities. He's seen it all, from million-dollar Amazon sellers to SaaS companies using memberships to launch their products. 🤯
Micah Mitchell reveals the 4 stages of membership growth, why integrating with your CRM is the secret sauce behind membership success... and uncovers even MORE juicy tips!
Don't miss this episode! It's packed with actionable tips and insider strategies that will transform your membership dreams into reality.
What You’ll Learn:Four Stages of Growing Membership to Thousand Plus UsersHow One SaaS Company, Spiffy, Used Memberium to Start Their SaaS CompanyThe Big Killer to Making Courses That's Going to Really Kill Your CoursesThe Question: Does Your Membership Empire Exist in Your Head?The Biggest Step That People Skip on the Way to a ThousandThe Pricing Sweet Spot to Provide ValueShould You Start a Course or Should You Start a Membership First?The Simple Shift to Close the Right People Into Your MembershipConnect with Micah Mitchell:WebsiteLinkedinResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Ever felt lost in the marketing maze? 🤯 You're not alone! I recently chatted with the amazing Sunny Dublick, founder of [her company name], and let me tell you, she dropped some serious marketing wisdom!
One of her biggest tips? Stop jumping straight into tactics and get crystal clear on your brand strategy FIRST. She also stressed the importance of investing in marketing... the right way. Think of it like planting seeds. It takes time, patience, and the RIGHT strategy to see real growth. And remember, the best marketers are the best listeners. Find someone who genuinely wants to understand YOUR business, not just sell you their services.
Don't be a copycat! Stand out from the crowd by creating a brand that YOU'RE proud of and that speaks directly to your audience's heart.
Oh, and here's a bonus tip from Sunny: Focus on referrals and word-of-mouth marketing to kickstart your growth! It's all about building those genuine connections.
What You’ll Learn:Importance of Investing in Marketing... the right way.The RIGHT Strategy to See Real Growth.How the Best Marketers are the Best ListenersThe Role of Referrals and Word-of-Mouth MarketingDetermining Marketing BudgeThe Importance of a Holistic Marketing PlanIdentifying Red Flags in MarketersThe Long-Term Value of Investing in MarketingThe Importance of Authenticity and Human ConnectionBuilding a Brand You're Proud OfConnect with Sunny Dublick:WebsiteLinkedinResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Tired of your brand message falling flat? We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).
As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. 💰 In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. 🏎️
✨ But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results).
What You’ll Learn:How to Know if AI is Effing Up Your BrandingThe Metrics That You Can Use to Test Brand EffectivenessBest Way to Get Feedback on Marketing from Your Sales TeamHow to Know if AI Can Actually Test Your Branding One Tool Kate Loves for AIConnect with Kate DiLeo:WebsiteLinkedinInstagramResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Want to be the next big thing on Instagram? Take it from public speaking master, Brenden Kumarasamy! This guy coaches CEOs to speak with confidence and raise millions, and he's built a business teaching you to speak YOUR truth. He grew his own Instagram to 100K followers (and he's aiming for 1M!).
Here's his master plan: post consistently (4x a day), learn from the best by studying accounts with 10x your followers and copying their winning formats, experiment with different styles to see what resonates with your audience, and don't be afraid to invest – a $5,000 experiment can get you 50,000 followers!
The biggest takeaway?
Social media is the ultimate equalizer. It doesn't matter who you are or where you came from, YOU can build a thriving business by connecting with the right people.
Ready to unlock your potential? DM Brenden now and tell him what inspired you!
What You’ll Learn:The Truth Behind a Hundred Thousand Followers for Lead GenerationThe Difference Between Being Great at Social Media Versus Finding a Great LeadSocial Media Coach the NBA Social Media PlatformThe NBA of Social Media Platforms Versus the High School of Social Media PlatformsThe Best Way to Commit a Five or Six-Figure BudgetHow to Create an Amazing Lead Magnet Offer That Converts PeopleInstagram Now Instead of YouTube or TikTokThe Three Big Reasons That You Need to Be Focusing on Instagram in the B2B SpaceThe Biggest Mistake in Growing Social ChannelsConnect with Brenden Kumarasamy:WebsiteLinkedinInstagramYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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We had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom! 🤯
Who's Ben? 🤔 Ben's not just an agency owner, he's an industry LEADER who's seen it all—from the early days of digital marketing to the AI revolution we're living NOW. His company, BNP Engage, is all about empowering marketing teams with AI.
During the episode, Ben spilled the tea on why AI is your new best friend (not a replacement!), how giving it context is key, and why proper adoption and training are essential. He even shared a jaw-dropping success story of how he helped a one-person marketing team become an unstoppable force with AI!
If you're feeling a little unsure about AI or just need some guidance, Ben's got your back! This episode is jam-packed with actionable tips on how to use AI to skyrocket your team's productivity, unleash a wave of creativity, and leave your competition in the dust.
What You’ll Learn:Empowering Small Marketing Teams with AIAll the Tough Things Around AI, How to Overcome ThemThe Two Most Important Things in AI for Your TeamHow to Roll Out AI in Your BusinessThe Important C Word: Context in AIThe Biggest Failures in AdoptionHow a One-Person Marketing Team Was Amplified into a Five to Ten-Person Marketing TeamConnect with Guest:WebsiteLinkedinAI Marketing Accelerator ProgramResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Meet Jason Friedman, the customer experience wizard behind the CX Formula! He's on a mission to help businesses like yours create raving fans who can't stop talking about how amazing you are.
🤯 Jason dropped some serious knowledge bombs on the Garlic Marketing Show:
He emphasized that instead of constantly chasing after new customers, businesses should focus on nurturing their existing ones and turning them into loyal advocates. He also advised mapping out the ideal customer journey and designing an experience that exceeds their expectations at every touchpoint.
Jason cautioned against overwhelming new customers with too much information or too many options, suggesting instead to start with small wins and gradually build trust. Finally, he highlighted the power of strategic over-delivery, emphasizing the importance of creating memorable "wow" moments without overspending.
🔥 Want to see the magic in action? Jason helped one driving school DOUBLE their revenue in just THREE MONTHS!
🤩 Ready to transform YOUR customer experience? Grab Jason's FREE gift and get ready to be blown away!
What You’ll Learn:The Importance of Prioritizing Existing CustomersHow to Design a Customer Journey that Delivers "Wow" MomentsA Gradual Approach to Onboarding New CustomersStrategies for Over-Delivering Without OverspendingConnect with Jason Friedman:WebsiteLinkedinFREE GIFT!Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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SEO Pros, Listen Up! 📢 Just had a mind-blowing chat with Greg Brooks, the SEO genius behind SearchTides. 🤯 If you're not familiar, SearchTides is your one-stop shop for navigating the wild world of AI and SEO.
Greg dropped some serious knowledge bombs about the AI revolution (it's HERE, and it's changing the search game), ChatGPT 10.0 (it's coming, so get ready to optimize!), and why content is (still) king (but "helpfulness" is the new secret sauce). He also spilled the tea on why link building is NOT going away (it's more important than ever!), whether Dark Funnel Metrics are dead, how small businesses can outsmart the big guys with AI, and the AI habits you need to stay ahead of the curve.
Ready to level up your SEO game? Check out SearchTides and tell 'em Ian sent you! 🔥
What You’ll Learn:Knowing the Adoption Cycle Curve and Taking Advantage of ItOptimizing Your Business for AI SearchesThe TRUTH Behind AI Search OptimizationThinking About ChatGPT 20Metrics Are Going Away and What You Should Focus on InsteadSaturated vs Unsaturated ProfitsThe Advantage Small Companies Have Over Larger Companies in AI and SEOAmazing ChatGPT Prompts for Future-Proofing Your SEO ContentThe AI Habits You Need to CreateThe Future of AI and VideoConnect with Greg Brooks:WebsiteLinkedinYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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We're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today.
🛒 Joe dives deep into how integrating Wine Direct and managing a whopping 4 million tickets into Klaviyo has revolutionized identifying and targeting big spenders—or as he likes to call them, "whales." Plus, he shares a super simple tip: a clever pop-up that’s helping businesses reclaim 50% more carts!
🖥 During our chat, Joe didn’t just tell us about his strategies; he showed us! We got an exclusive look at how these approaches are making waves at companies like Alchemy Bikes, Harney Teas, Great Lakes Skipper, and Dolphin Scuba.
Joe also shared how he’s been inspired by Drew Sanocki, his e-commerce guru, to push the boundaries on what's possible in digital marketing.
👀 If you're looking to beef up your e-commerce game or need fresh marketing ideas, you won't want to miss this! Dive in with us and discover tactics you can start applying right away.
Check out the episode now! Let’s turn those abandoned carts into sales!
What You’ll Learn:Unique Features of Klaviyo That Make It Much More PowerfulIntegrating Wine Direct: Streamlining customer data management and targeting.Integrating 4 Million Tickets into Klaviyo to Find WhalesAddressing the 70% Cart Abandonment RateThe Reality of Hidden Challenges in E-commerceDoubling the Reach of Cart Recovery EffortsThe Problems with the Nike StoreOne Simple Pop-Up to Increase Cart Retention by 50%Targeting Whales Who Abandon MoreWinning the Adobe Innovation AwardConnect with Joe Rollinson:WebsiteLinkedinWebsite Service Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Jeffrey Barnes, a seasoned educator who turned his passion for Walt Disney's legacy into the world’s first college course on the history of Disneyland. Jeffrey shares his journey from teaching U.S. history and government to writing his influential books, "The Wisdom of Walt" and its sequel. Despite not knowing how to write a book initially and facing a life-threatening brain tumor, Jeffrey's determination led him to publish his first to a bestseller in just 142 days.
This remarkable story doesn't just stop at personal achievement; it continues to inspire and educate through his engaging and practical insights into applying Disney’s principles to real-world challenges.
📚 Curious for more? Head over to wisdomofwalt.com to explore Jeffrey’s books and join his inspiring 'Wednesdays with Walt' series. It’s not just about history; it’s about making history with your business.
Can't wait for you to listen and get as inspired as I am! Let’s take our projects to the next level, just like Walt did.
What You’ll Learn:Overcoming Adversity: Writing the Disneyland BookWalt Disney's Bankruptcy and BeliefWalt Disney's Innovations and Customer ObsessionWalt Disney's Legacy and RecognitionWalt Disney's Final Days and His Love for DisneylandWalt Disney's Leadership and VisionThe Disagreeable Genius: Walt Disney's Unique ApproachComparing Visionaries: Walt Disney and Steve JobsConnect with Jeffrey Barnes:WebsiteLinkedinResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Do you ever feel overwhelmed by work to the point where you think you can't handle it anymore because you're burned out? If you're an agency owner, do you check if your team is experiencing burnout? If not, then you should listen to this episode with Sarah Noel Block, founder of Tiny Marketing.
Sarah is your marketing strategist! She has been featured in over 100 podcasts, Entrepreneur Magazine, Thrive, and Forbes. Her clients have generated over $400M in sales through her strategies, earned awards, and—most importantly—shortened their sales cycles without burning out.
Pretty cool, right?
In the world of B2B service businesses, especially those with small marketing teams, the challenge isn't just about visibility—it's about making the right connections. Learn how targeted, precise marketing strategies can transform your business approach, allowing you to reach the specific people who matter most.
If that hasn’t caught your attention yet, check out this special offer! The first project her team works on is the highly affordable StrategicSpark, which is your one-by-five marketing strategy, priced at only $497 but because you're listening to this, you can avail of this service and save 50%!
Take advantage of this offer and start seeing the benefits of a focused, strategic marketing plan today!
What You’ll Learn:Understanding the B2B Buyer’s Journey is Completely Different than a B2C buyer's JourneyThe Importance of Targeted Content Over VolumeEffective Use of LinkedIn for B2B MarketingSigns of Marketing Team BurnoutOne by Four or One by Five Strategy ApproachConnect with Sarah Noel Block:WebsiteLinkedinGet 50% OFF Your StrategicSpark SessionResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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In today's digital age, creators are constantly looking for new ways to innovate and stay ahead of the curve. One increasingly powerful tool at their disposal is artificial intelligence (AI). Navid Moazzez, the founder of CreatorSchool.ai and the recent AI for Creator Summit, is a leading expert on how creators can leverage AI to streamline their workflows, enhance their content, and grow their businesses.
Listen as Navid takes us through his exciting journey in building his new venture, Creator School, using AI and Virtual Summits.
What You’ll Learn:How to use AI to brainstorm content ideasThe best AI tools for creators ️How to repurpose your content with AINavid's biggest takeaways from the AI for Creator SummitConnect with Navid Moazzez:Website PersonalLinkedinResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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Ever thought about writing a book to boost your business? Dive into a conversation with Ian Garlic and marketing whiz Steve Gordon as they explore the strategic power of authorship. Learn how your book can do more than tell a story—it can attract clients and build your authority.
Interested in turning your expertise into a client magnet? Check out Steve’s tips on using books for smart referral marketing and discover how the 'Million Dollar Book Blueprint' can open new doors for your business. Let’s redefine what a book can do for you!
What You’ll Learn:Harnessing Books as Ultimate Authority Tools in MarketingDifferentiating Between Bestsellers and Profitable Client-Attracting BooksLevels of Credibility Associated with AuthorshipUsing Books as a Strategic Referral Marketing ToolThe 'Million Dollar Book Blueprint' for Targeting Ideal ClientsPost-Publication Strategies for Maximizing Book ImpactSustaining Book Relevance and Engagement Over TimeInnovative Referral Techniques Through Book DistributionEnhancing Business Growth with Strategic AuthorshipConnect with Steve Gordon:Website LinkedinYouTubePodcastBooksResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process.
The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.
What You’ll Learn:Pitfalls of SaaS AdvertisingValue of Dumb Questions and Constructive CriticismWin-Loss Program for Aligning Sales and MarketingBest Practices for Persona Development and DifferentiationBenefits of Aligning Sales and Marketing Efforts with Market InsightsConnect with Brady Jensen:Website LinkedinResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
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