Episódios
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Should you spend money on ads—or focus on organic posts to grow your daycare? In this episode, I break down the pros and cons of both paid advertising and organic social media content. If you’ve ever wondered how to reach more families without wasting time or money, this is the guide you’ve been looking for. Let’s make your marketing work smarter, not harder.
🎯 In This Episode: What ads can do that posts can’t
When to use paid ads (and when not to)Why organic content still mattersHow to balance both without burnout Real examples from childcare providers🎙️ Loved this episode? Connect with me and dive deeper:
🌟 Skool Community: https://www.skool.com/childcaremarketing/about
🌐 Website: https://www.childcarebusinessmarketing.com/
Follow, subscribe, and share the love! Thanks for being part of the journey! 🙌
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If you’ve ever wondered what parents type into Google when looking for daycare, this episode is for you. I break down the top search terms families use when hunting for childcare, and more importantly—how you can use those keywords to make sure they find you. Whether you're a home daycare owner or run a childcare center, this episode will help you boost visibility, build trust, and attract the right families.
🎯 In This Episode: The most-searched childcare terms parents are using right now What each keyword tells you about a parent's needs and mindset How to use these keywords in your website, social posts, and blogs
Tips to make your program stand out in local search results
Why local SEO and long-tail keywords matter for enrollment
🎙️ Loved this episode? Connect with me and dive deeper:
🌟 Skool Community: https://www.skool.com/childcaremarketing/about
🌐 Website: https://www.childcarebusinessmarketing.com/
Follow, subscribe, and share the love! Thanks for being part of the journey! 🙌
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Not every parent is ready to enroll the moment they reach out—and that’s okay. In this episode, I break down the three types of leads most childcare providers get, and how to meet each parent where they are. From the “just looking” crowd to the ready-to-sign families, learn what to say, how to follow up, and how to turn interest into enrollment.
🎯 In This Episode: The 3 types of daycare leads (and how to recognize them)
What kind of messaging builds trust at each stageHow to create follow-up systems that don’t feel pushyTips for writing emails, DMs, and social posts that connect How to move parents from curious to committed🎙️ Loved this episode? Connect with me and dive deeper:
🌟 Skool Community: https://www.skool.com/childcaremarketing/about
🌐 Website: https://www.childcarebusinessmarketing.com/
Follow, subscribe, and share the love! Thanks for being part of the journey! 🙌
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Struggling with parents who aren’t the right fit for your program? It might be your messaging. In this episode, I’ll show you how to clarify your voice, connect with families who align with your values, and use intentional language to attract the right daycare clients—without trying to be everything to everyone.🎯 In This Episode:
How to identify your ideal childcare clients
What language builds trust and sets expectations early
Why your message should repel the wrong fit too
How to reflect your values through words and visuals
Easy ways to build consistency across platforms🎙️ Loved this episode? Connect with me and dive deeper:
🌟 Skool Community: https://www.skool.com/childcaremarketing/about
🌐 Website: https://www.childcarebusinessmarketing.com/Follow, subscribe, and share the love! Thanks for being part of the journey! 🙌
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If you’ve been relying only on social media to stay in touch with families, it’s time to think bigger. In this episode, I’m sharing why email lists are one of the most powerful tools childcare providers can use to build trust, keep enrollment strong, and grow their businesses—without fighting algorithms.
🎯 In This Episode: Why email marketing is more personal than social media
How email builds stronger relationships with families
What to include in your emails (even if you’re just starting out)
How to grow your email list, one parent at a time
When and how to use email to fill open spots fast 🎙️
Loved this episode? Connect with me and dive deeper: 🌟
Skool Community: https://www.skool.com/childcaremarketing/about
🌐 Website: https://www.childcarebusinessmarketing.com/
Follow, subscribe, and share the love! Thanks for being part of the journey! 🙌
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Fall is a major season for new daycare enrollments, but the providers who fill their spots early? They start preparing now. In this episode, I’ll walk you through practical steps to get your childcare business fall-ready—without the last-minute scramble. Whether you’re brand new or a seasoned pro, this is your prep list for a smoother, more successful enrollment season.
🎯 In This Episode:
What to update in your program materials now How to market your fall openings organically
Small space changes that make a big impact during tours
Why early curriculum planning builds parent trust
How to reconnect with past leads and spark interest
🎙️ Loved this episode? Connect with me and dive deeper:
🌟 Skool Community: https://www.skool.com/childcaremarketing/about
🌐 Website: https://www.childcarebusinessmarketing.com/Follow, subscribe, and share the love! Thanks for being part of the journey! 🙌
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Think advertising means spending money on Facebook or Google? Not necessarily. In this episode, I answer a question from a fellow childcare provider: “What does real advertising success look like if I’m not using paid ads?”
Whether you run a home daycare or childcare center, this is your guide to building trust, connecting with families, and growing your enrollment—organically.
🎯 In This Episode, You'll Learn:
What marketing actually means for childcare providersHow to get referrals and reviews that bring in new familiesWays to use social media without running ads How to become visible in your local community (for free)The #1 thing parents want to know before they call you Easy ways to build trust before they even tour your daycareReady to take your childcare business to the next level? Grab your FREE trial inside The Childcare Business Growth Skool today!
Join Now
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Not going live could be holding your childcare business back from gaining the trust of local families. In this video, we’ll discuss the misconceptions about live streaming and why it’s so important for building trust and boosting enrollments. Learn simple tips to start going live with ease and make meaningful connections with parents.
Blessings-Christina
Ready to take your childcare business to the next level? Grab your FREE trial inside The Childcare Business Growth Skool today!
Join Now
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If you’re a childcare business owner, you already know how challenging it can be to balance everything—marketing, staff, parents, and daily operations.
The truth is, failing to focus on three key areas can lead to burnout, low enrollments, and even business failure.
In this episode, I break down:
✔️ How to simplify your marketing strategy and attract more families
✔️ Why your mindset determines your success in the childcare business
✔️ How to create structured daily operations that keep your center running smoothly
🚀 Want access to expert marketing resources, social media content, and support?
Try The Childcare Business Growth Skool for FREE today! 👉 Claim your FREE 7-day trial here: https://www.skool.com/childcaremarketing/about?ref=71c555b325944f94a47e533f6d662394
🔔 Subscribe for weekly childcare business tips: YouTube Link
📢 let's work together to get your Facebook ads up and running APPLY NOW
💬 Drop a comment: What’s one area you need to improve in your childcare business? #ChildcareMarketing #ChildcareBusiness #DaycareOwner #PreschoolMarketing #ChildcareSuccess
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Are you focusing on the wrong tasks in your childcare business?
I’ll share the 3 income-generating tasks that will bring in more families and boost your revenue.
Task #1: Optimize your website, social media, and Google My Business for more visibility.
Task #2: Stand out by highlighting the unique value of your program.
Task #3: Turn your tours into a conversion tool with a clear next step.
Which task do you need to work on? Let me know and reach out for personalized help!
visibility, attract more families, and boost revenue.
🚀 Ready to take your childcare marketing to the next level? Claim your FREE 7-day trial inside The Childcare Business Growth Skool for marketing strategies, social media resources, and expert guidance!
👉 Claim your FREE trial here: https://www.skool.com/childcaremarketing/about?ref=71c555b325944f94a47e533f6d662394
👉Need help with Facebook ads? Apply here >>>>https://www.childcarebusinessmarketing.com/Facebook-Ads-Boost
Join this month's workshop >>>> https://www.childcarebusinessmarketing.com/workshop
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The #1 mistake childcare centers make in attracting families—a weak online presence—and how to fix it to boost your enrollments.
Key Points Discussed:
Website Quality: Make your website professional, mobile-friendly, and full of clear information about your programs, fees, and enrollment details.Search Engine Optimization (SEO): Optimize your website for local searches (e.g., “childcare near me”). Use keywords parents are likely searching for like “best daycare” and “affordable childcare.”Social Media Engagement: Focus on Facebook and Instagram, post regularly, and interact with parents by responding to comments and messages.Other Strategies to Attract Families:
Leverage Reviews: Ask happy parents to leave reviews online.Referral Programs: Reward families who refer others to your center.Community Events: Host open houses or workshops to show parents your center in action.Links mentioned
Join The Childcare Business Growth Skool for access to helpful tools and strategies!>>> https://www.skool.com/childcaremarketing/about?ref=71c555b325944f94a47e533f6d662394
Buy your tickets for our next LIVE workshop >>>https://www.childcarebusinessmarketing.com/workshop
Facebook Ads Boost>>>https://www.childcarebusinessmarketing.com/Facebook-Ads-Boost
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If you’re a daycare owner struggling to get more engagement, visibility, and enrollment through social media, this episode is for you! I’m breaking down five simple but effective strategies to help you attract more local parents and grow your daycare—without spending hours online!
💡 Key Takeaways:✔️ Use location tags & local hashtags to show up in local searches
✔️ Post behind-the-scenes content to build trust and connection
✔️ Leverage parent testimonials to showcase credibility
✔️ Engage in Facebook groups to connect with local families
✔️ Go live to answer questions & increase engagement📢 Links & Resources Mentioned:
🎁 FREE RESOURCE: ✨ Looking for more ways to grow your daycare? 🔗 Get all your posts sent to you daily : Free SKOOL Trial Link 💬🔥 Enjoying the podcast? Leave a review & share it with other daycare providers! ⭐⭐⭐⭐⭐
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Are big daycare centers taking all the families in your area? 😨 Don’t worry—you have major advantages they can’t compete with! In this episode, I’ll share powerful marketing secrets to help small daycare providers stand out, attract parents, and grow their enrollment—without a huge budget or big staff.
In This Episode, You’ll Learn:
✔️ How to emphasize personalized care to win parents’ trust
✔️ Why flexibility is your secret weapon against rigid big centers
✔️ How to build a strong sense of community to attract loyal families
✔️ The power of authenticity and transparency in your marketing
✔️ Why showcasing your expertise & niche will set you apart🎁 FREE RESOURCE: ✨ Looking for more ways to grow your daycare? 🔗 Get all your posts sent to you daily : Free SKOOL Trial Link 💬
🔥 Enjoying the podcast? Leave a review & share it with other small daycare owners! ⭐⭐⭐⭐⭐
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So you’re getting inquiries, but they’re not turning into enrollments? You’re not alone! Many home daycare providers and small childcare centers struggle with converting interest into actual sign-ups. In today’s episode, I’ll break down a step-by-step process to help you move parents from that first call to an official enrollment—without feeling pushy!
📌 In This Episode, You’ll Learn:
✔️ How to make a strong first impression on inquiry calls
✔️ What key questions to ask to build rapport and trust
✔️ The most effective follow-up strategies that keep parents engaged
✔️ How to handle price objections and other common concerns
✔️ A simple system for nurturing potential clients and staying top of mind🎉Buy your ticket for the LIVE workshop: https://www.childcarebusinessmarketing.com/workshop
✨ Looking for more ways to grow your daycare? 🔗 Get all your posts sent to you daily : Free SKOOL Trial Link 💬
🎙️ Follow & Subscribe for More Childcare Marketing Tips!
#DaycareBusiness #MarketingForDaycares #HomeDaycareSuccess #GrowYourChildcare #ChildcareEnrollment
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Do parents hesitate to enroll their child in your daycare?
Trust and credibility are everything when it comes to filling your spots! In this episode, I’ll break down four powerful, budget-friendly strategies that will help parents feel confident choosing your daycare.
📌 In This Episode, You’ll Learn:
✔️ The importance of transparency in your daycare business
✔️ How to showcase your space and daily activities effectively
✔️ Why parent testimonials can be your strongest marketing tool
✔️ How to create engaging content that builds trust fast.🎉Buy your ticket for the LIVE workshop: https://www.childcarebusinessmarketing.com/workshop
✨ Looking for more ways to grow your daycare? 🔗 Get all your posts sent to you daily: Free SKOOL Trial Link 💬
https://www.skool.com/childcaremarketing/about🎙️ Follow & Subscribe for More Childcare Marketing Tips!
#DaycareBusiness #MarketingForDaycares #HomeDaycareSuccess #GrowYourChildcare #ChildcareEnrollment
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Why Aren’t Parents Seeing Your Daycare Posts?
Today, I’ll share 1 reason why your posts aren’t getting seen and simple strategies to fix it!
📢 Join my 60-minute workshop! I’ll walk you through exactly how to boost your daycare’s visibility—without spending hours online or wasting money on ads.🔗 Link: https://www.childcarebusinessmarketing.com/workshop
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Looking to boost enrollment? It’s easier than you think! In this episode, I’ll share five quick strategies to attract more families and grow your daycare.
Let’s dive in!
1. Share Parent Testimonials Parents trust other parents. Post testimonials on your website and social media. Ask parents for specific stories that highlight your daycare’s impact.
2. Optimize Social Media Keep profiles updated with engaging content. Share daily activities and milestones to showcase your daycare. Try local Facebook ads to reach parents searching for childcare.
3. Offer Referral Incentives Reward parents who refer friends with discounts or small perks. Provide an easy referral link or card to share.
4. Host an Open House Invite families to visit and experience your daycare. Promote your event in local groups and social media.
5. Provide Valuable Resources Share parenting tips and educational activities. A monthly newsletter builds trust and credibility.
These simple strategies can help you attract more families and grow your daycare. Start today and watch your enrollment rise!
📣 Join our Skool community for even more insights, resources, and support to grow your daycare: [https://www.skool.com/childcaremarket...]
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Struggling to get enrollments from your social media efforts?
You might be making some common mistakes that push parents away.
In this episode, I’ll reveal 3 social media missteps to avoid and share actionable tips to improve your strategy.
What You’ll Learn:
Why constantly posting about availability might be a turn-off.
How to make your visuals and captions reflect your professionalism.
The impact of timely responses on building trust with parents.
📣 Join our Skool community for even more insights, resources, and support to grow your daycare: https://www.skool.com/childcaremarketing/about
Blessings, Christina
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If you’re still relying solely on social media to market your daycare, it’s time to rethink your strategy! In this episode, we dive into why a professional website is essential for your daycare’s success.
From building trust to making it easy for parents to contact you, we’ll cover all the reasons why your daycare needs an online home.
What You’ll Learn:
The top 5 benefits of having a daycare website.
Must-have features to include on your site.
How to optimize your website for local families.
📣 Join our Skool community to connect with other childcare providers and access even more tips and resources: https://www.skool.com/childcaremarketing/about
Blessings, Christina
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In this Podcast, we show you how to leverage Facebook Groups to attract more local families to your daycare. From joining existing community groups to creating your own, we’ll guide you through strategies to build trust, engage with parents, and increase your daycare’s visibility. Learn how to grow your daycare by creating meaningful connections on Facebook!
Key Takeaways:
-Find and join local parent-focused groups
-Create your own Facebook group for your daycare community
-Host virtual events to engage with parents
-Share valuable content to build trust and interest
-Offer promotions to incentivize parents to join your daycare
-Build a referral program to increase word-of-mouth marketing
Blessings-Christina
Join our Skool community https://www.skool.com/childcaremarketing/about
If you found these tips useful, like the video and subscribe for more marketing strategies for daycare providers! Let us know how you plan to use Facebook Groups to grow your daycare in the comments below.
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