Episódios
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๐ John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Michael Scullin (https://www.instagram.com/michael_scullin/) from Palmetto Pump House to discuss his unique powerlifting gym thatโs serving over 550 members in Charleston, SC.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Palmetto Pump House - https://www.instagram.com/palmettopumphouse/
Palmetto Pump House (website) - https://www.homeofthepump.com/
๐ฅ Show Notes:
(00:00) Introducing Michael
(2:05) Overview of Palmetto Pump House
(10:20) Packaging, pricing, and staff
(13:04) Community and culture
(17:48) Run a successful gym with Kilo (visit https://usekilo.com/)
(18:21) Marketing and selling
(21:21) Future plans and expansion
(26:00) Gym branding and client retention
(38:19) Where to go if you want to find Michael
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๐ John Franklin (https://www.instagram.com/johnisbuilding/) met up with Eric Chang (https://www.instagram.com/coachericfreedom/) from Reason Fitness to discuss how he built his gym into a $1M-a-year business with just 150 members.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Reason Fitness - https://www.instagram.com/reasonfit/
Reason Fitness (website) - https://crossfitreason.com/
Eric's personal website - https://www.ericfreedom.com/
๐ฅ Show Notes:
(00:00) Introducing Eric
(2:22) Starting a career in fitness
(11:22) Opening the gym
(17:52) What is Reason Fitness?
(26:12) Run a successful gym with Kilo (visit https://usekilo.com/)
(26:44) Challenges and evolution of CrossFit
(32:31) Team structure at the gym
(35:43) Exploring new opportunities and lifestyle coaching
(47:45) Future plans and where to go if you want to find Eric
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๐ John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Joey Welling (https://www.instagram.com/joeywelling/?hl=en) to learn how he built Ethos Athletic Clubโa massive gym and wellness club with 1,400 members.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Ethos Athletic Club - https://www.instagram.com/ethos_ac/?hl=en
Ethos Athletic Club (website) - https://ethosathleticclub.com/
๐ฅ Show Notes:
(00:00) Introducing Joey
(1:28) Building Ethos Athletic Club
(8:47) Packaging and pricing
(10:58) Attracting new gym members
(18:49) Customer service and community building
(29:18) Run a successful gym with Kilo (visit https://usekilo.com/)
(29:51) The sales process
(36:32) The staff and class offerings
(49:23) Retention
(51:53) Future plans for Ethos Athletic Club
(55:01) Where to go if you want to find Joey
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๐ In this live episode, Mateo Lopez chats with Ben Fogel (https://www.instagram.com/ben_fogel/) from Epic Fitness about his gymโs unique corporate wellness program and how heโs helping local businesses improve employee health.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Epic Fitness - https://www.instagram.com/epicfitnessutah/
Epic Fitness (website) - https://epicfitnessutah.com/
๐ฅ Show Notes:
(00:00) Introducing Ben
(1:21) What is Epic Fitness?
(2:34) Ben's athletic background and starting the gym
(14:14) Building a corporate wellness program
(17:59) Run a successful gym with Kilo (visit https://usekilo.com/)
(18:31) How a corporate wellness program works
(27:18) Buying a gym building
(30:54) Where to go if you want to find Ben
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๐ In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) talks with Mark Ehnis (https://www.instagram.com/meatheadmark/) from PowerStrength Training Systems about scaling five massive locations that offer small group personal training for both athletes and adults.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
PowerStrength Training Systems - https://www.instagram.com/powerstrengthts/
PowerStrength Training Systems (website) - https://powerstrengthpro.com/
๐๏ธ Listen On:
Apple -
Spotify -
๐ฅ Show Notes:
(00:00) Introducing Mark
(1:41) What is PowerStrength Training Systems?
(9:33) Expanding the business
(17:20) Running athlete and adult programs
(26:38) Run a successful gym with Kilo (visit https://usekilo.com/)
(27:10) Building a scalable model
(41:08) Staffing and compensation
(46:31) Sales and lead generation
(49:41) Buying real estate
(56:20) Where to go if you want to find Mark
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๐ In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) chats with Chance Beam from Titans Sports Academy (https://www.instagram.com/titanssportsacademy/) about how he generates $400,000 by creating and selling merchandise in his gymโand how gym owners can do the same.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Chance - https://www.linkedin.com/in/chancebeam/
Titans Sports Academy (website) - https://titansnation.net
๐ฅ Show Notes:
(00:00) Introducing Chance
(1:16) What is Titans Sports Academy?
(5:52) Business model and team structure
(17:40) Run a successful gym with Kilo (visit https://usekilo.com/)
(18:13) Revenue streams
(19:16) How to make money from retail
(37:42) Buying a building for the gym
(43:35) Where to go if you want to find Chance
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๐ Mateo Lopez sat down with Tina Morin (https://www.instagram.com/tinavmorin/) from MSC Strength to chat about how she uses events and partner collaborations to drive more than half of her leads.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
MSC Strength - https://www.instagram.com/msc_strength/
MSC Strength (website) - https://mscstrength.com/
๐ฅ Show Notes:
(00:00) Introducing Tina
(1:52) What is MSC Strength?
(6:02) Event strategy and partner collaborations
(16:23) Run a successful gym with Kilo (visit https://usekilo.com/)
(16:56) Finding partners and creating agreements
(23:31) Generating email lists and referral system
(30:13) Event planning and delegation
(33:12) Where to go if you want to find Tina
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๐ Mateo Lopez met up with Ben Supik (https://www.instagram.com/bensupik/?hl=en) from Activate Body to chat about how his small group training model makes $85k/month and his plans to grow to four locations, with two opening next year!
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Activate Body - https://www.instagram.com/activate_body/?hl=en
Activate Body (website) - https://activatebody.com/
๐ฅ Show Notes:
(00:00) Introducing Ben
(1:15) Starting the business
(6:03) Transitioning to small group training
(12:36) Expanding the gym and the business model
(18:31) Run a successful gym with Kilo (visit https://usekilo.com/)
(19:04) Overcoming business challenges and gym growth strategies
(24:30) Impact of COVID on the business
(28:19) Current operations and opening a second location
(35:42) Future plans for the business
(37:43) Where to go if you want to find Ben
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๐ John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Milena Hrebacka (https://www.instagram.com/newbreedmilena/) from New Breed Design to discuss all aspects of exceptional gym branding and how to run successful gym events.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
New Breed Design - https://newbreed.design/
BOSS Thai Boxing (website) - https://bossthaiboxing.com/
BOSS Thai Boxing - https://www.instagram.com/bossthaiboxing/?hl=en
๐ฅ Show Notes:
(00:00) Introducing Milena
(3:20) Branding vs. marketing
(6:45) Owning a martial arts studio
(10:16) Gym rebrand case study: logo redesign
(18:37) Custom gym merchandise
(24:14) Gym websites
(29:29) Challenges and solutions in branding
(35:43) Identifying your gym's brand
(38:03) Strategies for running successful gym events
(44:26) Run a successful gym with Kilo (visit https://usekilo.com/)
(44:58) Marketing tactics for gym events
(47:11) How branding helps your gym grow
(54:54) Where to go if you want to find Milena
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๐ In this live episode, Mateo Lopez reunites with Nick Page (https://www.instagram.com/nickpage_nx/) from The Trainer Page to share how he expanded his large group training gym from 5 to over 350 clients in 2 years. They dive into the systems that fueled his growth and why he transitioned from small group to large group training.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
The Trainer Page - https://www.instagram.com/the_trainerpage/
The Trainer Page (website) - https://www.thetrainerpage.com/
๐ฅ Show Notes:
(00:00) Introducing Nick and his gym ownership journey
(10:57) Transitioning from small group to large group
(12:09) Class and training structure
(13:06) The space and benefits of large group training
(17:56) Packaging and pricing
(19:51) Growth strategies for large group
(23:22) Marketing and lead acquisition strategies
(36:03) Run a successful gym with Kilo (visit https://usekilo.com/)
(36:35) The sales process
(48:23) Building community and brand awareness
(57:31) The staff
(1:00:25) What's next for Nick and the gym?
(1:02:02) Where to go if you want to find Nick
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๐ Mateo Lopez is joined by Nick Castiglia (https://www.instagram.com/ottawamartialarts/?hl=en) from Gracie Barra to discuss his journey from managing a gym to opening his first with just $2,000 in recurring revenue, and now owning 3 jiu-jitsu super gyms with over 1,000 members.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Gracie Barra - https://www.instagram.com/gbbarrhaven/
Gracie Barra (website) - https://graciebarra.com/ottawa-on-canada/
Legacy Martial Arts Consulting - https://www.instagram.com/legacymaconsulting/?hl=en
Legacy MAC (website) - https://legacymaconsulting.com/
๐ฅ Show Notes:
(00:00) Introducing Nick
(7:31) Becoming a successful MMA coach
(11:48) Managing a gym and lessons learned
(15:23) Opening the first location
(20:04) Making the gym profitable
(24:26) Scaling the gym business
(27:57) Run a successful gym with Kilo (visit https://usekilo.com/)
(28:31) Growing gym businesses during COVID
(33:43) The secret to scaling a successful gym business
(36:03) The systems and processes of the gyms today
(42:50) Becoming Papa Nick and building community
(47:52) Common mistakes gym owners make
(49:26) Managing a healthy work-life balance
(52:27) Where to go if you want to find Nick
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๐ In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Brendan Kalijundic from Kalsamrit Martial Arts (https://www.instagram.com/kalsamritgym/?hl=en) to discuss how he built a martial arts gym with 700 members and earns $200k a year from fight nights.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Kalsamrit Martial Arts (Website) - https://kalsamrit.com/martialarts/
Durham Fight Series - https://www.instagram.com/durhamfightseries/Brendan's Charity - https://heartsformartialarts.com/
๐ฅ Show Notes:
(00:00) Introducing Brendan
(1:27) Transitioning from professional fighter to gym owner
(3:52) Opening the gym and making mistakes
(10:35) Economics, packaging and pricing
(13:49) Staffing and scheduling
(18:27) How to make a gym more profitable
(19:57) Marketing and sales strategies for a martial arts gym
(28:46) They key to a successful kids program
(30:19) Run a successful gym with Kilo (visit https://usekilo.com/)
(30:52) Hiring staff, quality control, and retention
(35:41) Expanding the gym
(37:14) How to run successful martial arts events
(49:17) Hearts for Martial Arts Foundation
(51:19) Where to go if you want to find Brendan
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๐ John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Mike Doehla to discuss how he built an 8-figure online nutrition coaching empire and how he found meaning beyond work.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Mike - https://www.instagram.com/mikedoehla/?hl=en
Mike's website - https://mikedoehla.com/
๐ฅ Show Notes:
(00:00) Introducing Mike and being a subreddit moderator
(8:03) Finding identity after selling a business
(12:39) What is Stronger U Nutrition?
(13:33) Spending habits and starting a pasta shop
(17:33) Building an 8-figure online nutrition business
(23:42) Run a successful gym with Kilo (visit https://usekilo.com/)
(24:15) Importance of referrals
(29:35) Challenges of adding nutrition services and standing out
(38:40) Leveraging online teams and communities
(40:53) What are coaches doing wrong?
(46:32) What Mike would do differently today
(48:54) Thoughts on branding and marketing
(53:27) Where to go if you want to find Mike
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๐ In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) reunites with Brian Bott from Aspire Fitness to discuss the process of running a 7-figure semi-private training business.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Brian - https://www.instagram.com/brianbottfitness/?hl=en
Aspire Fitness (Rumson) - https://www.instagram.com/aspirerumson/
Aspire Fitness (Colts Neck) - https://www.instagram.com/aspirecoltsneck/
๐ฅ Show Notes:
(00:00) Introducing Brian
(1:01) What is Aspire Fitness?
(5:23) Packaging and pricing
(8:00) Small group training vs. semi-private training
(10:00) Transitioning from large group to a smaller model
(17:58) Pricing and scheduling semi-private sessions
(21:02) Run a successful gym with Kilo (visit https://usekilo.com/)
(21:35) Operating two locations
(27:31) Positioning the gym
(31:43) Brian's career path and advice for gym owners
(36:02) Maintaining a strong business partnership
(38:11) Buying a million-dollar building
(43:23) Other moneymaking tips
(47:28) Where to go if you want to find Brian
๐๏ธ Listen On:
Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465
Spotify -https://open.spotify.com/show/7ehb62i9zloZmyBPNEg1vs
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๐ John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite in studio with Dan Trink and Kyle Fields from The Fort NYC to break down their series of small group training gyms and how they grew revenue by $100k in 1 month.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
Dan - https://www.instagram.com/dantrink/?hl=en
Kyle - https://www.instagram.com/kyle.from.the.fort/
The Fort NYC - https://www.instagram.com/thefortnyc/
๐ฅ Show Notes:
(00:00) Introducing Dan and Kyle
(3:13) Media spend and creating content
(8:16) Writing blogs and weekly newsletters
(12:09) What matters most in business?
(14:28) What is The Fort NYC?
(19:11) Opening a new gym and managing multiple locations
(22:53) Run a successful gym with Kilo (visit https://usekilo.com/)
(23:26) Packaging and pricing strategies
(37:23) Challenges of a seasonal gym business
(43:17) How to make an extra $100k in 1 month
(46:41) Staffing multiple locations
(50:51) What's next for The Fort NYC?
(54:12) Tracking client training and results
(59:20) Where to go if you want to find Dan and Kyle
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๐ John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Gym World favorites Cassie Day (https://www.instagram.com/cassiedayyy/?hl=en) from All Day Fit and Dane McCarthy (https://www.instagram.com/mccarthydane/?hl=en) from The Athletic Clubs to break down the exceptional community-building strategies they use in their gyms.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฑ Socials:
All Day Fit - https://www.instagram.com/alldayfit.co/?hl=en
The Athletic Clubs - https://www.instagram.com/the.athleticclubs/?hl=en
๐ฅ Show Notes:
(00:00) Introducing Dane and Cassie
(3:07) Squad training vs. teams training
(9:24) Building community in the gym
(12:33) Classes and marketing
(21:32) Gym events and social media
(30:22) Expanding and interesting new concepts
(33:33) Secret gym mentorship
(35:40) Gym ownership and future plans
(38:12) Run a successful gym with Kilo (visit https://usekilo.com/)
(38:45) Advice for business growth
(43:56) Where to go if you want to find Dane & Cassie
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๐ John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Kevin Higgins (https://www.instagram.com/kevinnhigginss/) in studio to talk about the grind behind Stonefitt Performance (https://www.stonefittperformance.com/) and its massive kids program that now serves 550 members.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฅ Show Notes:
(00:00) Introducing Kevin
(1:30) What is Stonefitt Performance?
(6:53) Starting and growing the gym
(8:18) Scheduling and programming
(11:17) Running a successful kids program
(18:15) Run a successful gym with Kilo (visit https://usekilo.com/)
(18:48) Advice for gym owners
(21:37) Expanding the gym, marketing, staff, and community
(32:45) Future plans for Stonefitt Performance
(34:52) Improving systems and processes for the second location
(44:08) Where to go if you want to find Kevin
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๐ In this episode of Gym World, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with top ranked nutrition podcaster Brian Sanders (https://www.instagram.com/food.lies/?hl=en) about his private health club, Sapien Center (https://www.instagram.com/sapiencenter/?hl=en), and its unique gym clubhouse concept.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฅ Show Notes:
(00:00) Introducing Brian
(1:28) What is Sapien Center?
(8:59) Health and longevity at Sapien
(11:57) The business model and membership
(20:52) Gym events and community building
(29:11) Run a successful gym with Kilo (visit https://usekilo.com/)
(29:44) Designing the space and buildout costs
(35:59) Member trips and retreats
(42:46) What would Brian do differently?
(44:49) Marketing and the sales process
(48:09) Where to go if you want to find Brian
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Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Mark Fisher (https://www.youtube.com/channel/UCpI_I0QUkOsTOVi-HYS-y1g) about his latest book, packed with proven strategies to help gym owners get more leads and more clients.
๐ Grab your FREE copy here: www.gymmarketingsecretsbook.com
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
๐ฅ Show Notes:
(00:00) Introducing Mark
(1:27) The little book of gym marketing secrets
(5:00) How to fix your gym website
(11:27) Positioning, headlines, and language
(22:51) Run a successful gym with Kilo (visit https://usekilo.com/)
(23:24) Front-end offers
(33:49) Selling the benefits of your product
(37:20) Gym branding
(39:21) Lead generation strategies
(48:58) Using sell by chat
(54:15) Lead follow-up strategies
(58:10) What do the top gym owners do?
(1:00:56) How to get Mark's book
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In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Sarah and Chris Amenta from SoCal Weightlifting Club (https://www.socalwlc.com/) to chat about how they grew the largest weightlifting gym in America and now generate $50k/month.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Sarah and Chris
(1:35) What is SoCal Weightlifting Club?
(7:59) Challenges of growing a weightlifting club
(11:11) Onboarding, packaging, and pricing
(16:09) Classes, members, and coaching
(24:02) Creating weightlifting events and competitions
(31:09) Run a successful gym with Kilo (visit https://usekilo.com/)
(32:39) What is Onyx?
(40:00) The staff and influencer gyms
(43:53) Marketing strategies for attracting new clients
(50:51) Reducing retention
(55:04) What's next for the gym business?
(57:15) Where to go if you want to find Sarah and Chris
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