Episódios
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This episode originally aired on July 2024.
250 - Welcome to the Freedom Focus Photography Podcast!
In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking.
If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place.
Today, we'll explore how to leverage credit card points to maximize your travel rewards, whether you’re aiming for luxurious trips or frequent getaways on a budget.
Tune in to discover the strategies that can make your travel dreams a reality, and how we have an advantage since we are running a business as well!Here's what you'll learn in this episode:
Introduction to Travel Hacking: Learn what travel hacking is and how it can help you travel for free or at a significantly reduced cost.
Choosing the Right Credit Cards: Tips on selecting the right credit cards based on your travel goals and spending habits.
Security Benefits of Credit Cards: Why credit cards are more secure than debit cards for travel and everyday use.
Annual Fees and Credit Scores: Discussion on whether annual fees are worth it and how opening new credit cards affects your credit score.
Credit Card Travel Insurance: Real-life examples of how credit card travel insurance can save you money and hassle during unexpected travel issues.
Episode 2Episode 3
More episodes from this mini-series!
Nicole’s Travel Resources Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus Formula
Resources From This Episode:Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
This episode originally aired on March 2024.
Welcome to another episode of the Creative Freedom Rebellion - a podcast series within the Freedom Focus Photography podcast, hosted by Nicole Begley and J. Nichole Smith, AKA Nic.
Through the past 10+ years of mentoring pet photographers, we’ve noticed that the “why” of many pet photographers falls into one of three buckets. The love of art, the goal of lifestyle, or the love of dog. It’s important to dive into these differences because these motivations can shape not only your work but how you present it to the world.Not a pet photographer? Don’t pass this episode over as it will still be applicable as the first two buckets will be the same, but your love of dog would simply be the love of whatever your subject of choice is.
What To Listen For:
Embracing the Creative Freedom Rebellion: How to carve out a pet photography path that's uniquely yours, defying conventional expectations.”The Transformation of Pet Photography: Learn about the journey from a niche market to a competitive industry and what that means for today's photographers.Finding Your Niche Within a Niche: Discover the importance of identifying your unique angle in pet photography, whether it's the art, lifestyle, or the animals themselves.Tailored Marketing Strategies: Gain insights into effective marketing strategies that align with your specific focus in pet photography, ensuring you connect with your ideal clientele.The Joy Factor: How prioritizing happiness can revolutionize your business approach and personal fulfillment.We each created our business for different reasons, but one reason that is often universal was the goal of having more fulfillment and freedom in our lives. To make money doing something we love. This episode will open your eyes to the different roads that photographers choose to travel down and how when you know more about your motivation, you can make your business even more fulfilling.
Want the video version? Watch here.Resources from this Episode
Creative Freedom Rebellion Part 1Connect with NicPouka Art And PhotographyThe Artisan HoundLaura Wombwell PhotographyGreyboy Pet PrintsPawtraits by NicoleKeri Nakahashi PhotographyKristen Murray PhotographyAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
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272 - Do you need to perfect your photography skills before diving into business? Or can you grow both at the same time?
Shelley Paulson, one of the leading equine photographers in the world, joins me for a deep-dive debate on what comes first: business growth or mastering your craft. We share personal stories, mentor tips, and strategies to help photographers create a balance between technical excellence and entrepreneurial success.What to Listen For:
The difference between the craft-first mindset and the business-first mindsetWhat opportunities technical proficiency unlocksThe key role mentors play in identifying blind spots in your craft or business.How Shelley’s attention to craft allowed her to build a multi-six-figure business—even without being a "business guru."Why pricing what your work is worth (not yourself) can help overcome self-doubt.Actionable advice for photographers just starting out—whether you're pursuing a hobby or building a full-time business.Building a successful photography business is all about balance—refining your craft while building a strong business foundation. Shelley and I agree that while there’s no “right” path, having a plan and investing in both sides of the equation is key to long-term success. So, whether you’re just starting out or looking to level up, don’t forget: both your skills and your business deserve attention.
Ready to take the next step? Tune in to this episode, and don’t forget to subscribe, leave a review, and check out the resources below!
Shelley’s Resources:
Shelley Paulson Photography: www.shelleypaulson.comShelley Paulson Education: www.shelleypaulsoneducation.comWings Mentorship: www.shelleypaulsoneducation.com/pages/wings-mentorshipNicole’s Resources:
Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
271 - Ever felt stuck mid-session, wondering, "What pose should I try next?" You’re not alone!
In today’s episode, I share my go-to strategies for posing dogs and their humans—perfect for pet photographers and anyone who works with furry friends. Plus, grab a free download of six posing cards to keep your creativity flowing!What to Listen For:
Why taking a break during a session isn’t just okay—it’s a game-changer.How to handle those “gazebo moments” when clients suggest less-than-ideal settings.Why showing your camera’s preview to clients can diffuse their stress.Tips for creating depth and interest with the “layer up” technique.A breakdown of the 6 essential poses you’ll use in every dog photography session.How to build trust with nervous dogs (and their humans!) for better photos.Why every session feels like a learning curve—even after 15 years.The secret weapon for grabbing a dog’s attention (hint: it involves a rabbit call).How to position owners and dogs for heartfelt, natural interactions.Special Black Friday deal on posing cards—don’t miss it!Ready to master the art of posing? Download your free six posing cards at hairofthedogacademy.com/posing-tips and take the stress out of planning your next session.
Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
270 - Is your photography business stuck on repeat?
Stuck on repeat in a place that’s short of your goals? You’re not alone. Nicole Begley and Heather Lahtinen are here to share why technical perfection isn’t enough and how it’s the intangible that shifts everything. If you’re ready to create a thriving boutique business, this is the episode you can’t miss.What to Listen For:
Why “perfecting your craft” won’t bring you more clients or higher sales.Why focusing only on your craft can hold you back in business.How a $5,600 sale changed one Elevate member’s outlook forever.Why mindset is your biggest roadblock—and your greatest asset.The real reason pricing alone isn’t the problem—or the solution.Practical tips for achieving your next quantum leap in business.Running a thriving photography business requires more than just stunning images. Nicole and Heather unpack the strategies, mindset shifts, and client stories that prove growth is possible with the right approach. If you’re ready to step into your next level, listen now and start making the changes that will transform your business.
Important Links:
Learn more about Progress Lab: www.hairofthedogacademy.com/progressMaster the craft of pet photography at the Hair of the Dog Academy: www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula: www.freedomfocusformula.comCrack the code to booking more clients inside Elevate: www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy: www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
269 - Raise your hand if you've ever felt overwhelmed by the idea of setting up a CRM for your photography business.
In this episode, Nicole shares why you might not need one after all—and how simple, effective alternatives can help streamline your workflow and keep you focused on what you love: creating beautiful images for your clients.What to Listen For:
What a CRM is and the key features it provides.Why CRMs may not be the best fit for boutique photography businesses.The essential functions every photographer needs to manage their business.Free or low-cost alternatives to traditional CRMs.Best practices for creating client workflows (even with paper checklists!).CRMs can be powerful tools, but they’re not the only way to keep your photography business organized and thriving. By exploring simple alternatives like spreadsheets or Trello—and hybrid solutions like CloudSpot—you can streamline your workflow without unnecessary stress or expense.
Want to explore Nicole’s favorite tool? Check out this exclusive CloudSpot offer and start simplifying your process today!
Resources From This Episode:
Exclusive offer from Cloudspot.Hair of the Dog Academy Freedom Focus FormulaCommercial Pet Photography AcademyElevate Coaching ProgramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
268 - Mini sessions—are they a blessing or a curse?
In today’s episode, we’ll explore why mini sessions might be your secret weapon to ensure a full calendar for 2025.
Discover the dos and don'ts of running these sessions, why naming them matters, and the simple tweaks to make them profitable without cutting corners. Let’s make your mini sessions work harder for you.What to Listen For:
The power of mini sessions and why they’re more than just quick cash.How a holiday mini session can secure your 2025 bookings.Why you should never call them “mini sessions” (and what to call them instead).Best practices for pricing mini sessions without undervaluing your work.How to structure these sessions to avoid cannibalizing your full sessions.Mini sessions don’t have to be a hassle—they can be a goldmine for your business! By following these best practices, you’ll streamline the process, attract quality clients, and even secure bookings for 2025. Ready to take the leap?
Listen now, subscribe, and let’s start planning out a profitable year. And don’t forget to check out Freedom Focus Formula and Elevate for more tools to help you succeed!
Resources From This Episode:
Hair of the Dog Academy Freedom Focus FormulaCommercial Pet Photography AcademyElevate Coaching ProgramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
267 - What if I told you that your photography business doesn’t have to look like anyone else’s?
Today, Heather and I break down how we've navigated massive shifts in our businesses and how you can, too. Whether you’re thinking about making a big pivot or you're just curious about what’s possible, we’ve got you covered with practical advice, personal stories, and some hearty laughs along the way!What to Listen For:
The importance of embracing pivots in your photography business.How Nicole transitioned from family photography to focusing on pets.Why following your passion is key to long-term success in photography.Why your photography business can look like whatever you want it to.The mindset shifts needed to navigate big changes in your business.When you should NEVER quit.How to align your business with what lights your soul on fire!In this episode, Heather and I shared our personal journeys of pivoting within our photography businesses and how you can embrace change with confidence. Remember, your business can look however you want it to! The key is staying open to shifts and knowing that you’re allowed to evolve. If you're ready to take your photography business to the next level, don't miss this one!
Make sure to subscribe to the podcast and leave us a review.
Hair of the Dog AcademyFreedom Focus FormulaCommercial Pet Photography Academy Elevate Coaching Program
Resources From This Episode:Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
266 - Are you hesitant to share your photography with the world?
You’re not alone!
In this episode, I’m chatting with Heather Lahtinen and we’re digging into the reasons why photographers often hold back from sharing their work. Whether it's fear of judgment or worry about being copied, they share actionable advice on how to overcome these mental roadblocks and start showcasing your art with confidence.What to Listen For:
The most common fears holding photographers back from sharing their work.How judgment from others impacts your creativity.Why photographers hesitate to show unique projects.Strategies to break through the fear of being copied.How to reframe negative thoughts and gain confidence.What photographers can learn from stepping into discomfort.The right and wrong way to copy.The secret to building your own style.Sharing your work as a photographer doesn’t have to feel terrifying. In this episode, we break down the fears that stop you from posting your images and offer tips to push through those mental barriers. Whether it’s fear of judgment or the worry of being copied, the key takeaway is simple: take action, even if it feels scary. Your future self will thank you! Don’t forget to subscribe and share this episode with a fellow photographer who might be feeling the same hesitation!
Resources From This Episode:
Hair of the Dog SummitHair of the Dog AcademyFreedom Focus FormulaCommercial Pet Photography Academy Elevate Coaching ProgramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
265 - Ready to take your photography business to the next level?
In this episode, we dive deep into the world of SEO with the talented Melissa Arlena, who has successfully used SEO to grow her business and switch from weddings to newborn photography.
Whether you’re just starting out or looking to improve your online visibility, Melissa shares her strategies to help photographers stand out online.What to Listen For:
How Melissa transitioned nichesWhy SEO is a long game and how it pays off over timeTips for pet photographers on using SEO to reach new clientsHow to create blog content that speaks directly to your ideal clientsSEO tactics for targeting multiple locations after movingThe difference between SEO for weddings versus portraitsWhy blogging about FAQs and local services helps boost your website trafficHow to keep clients engaged on your site using buttons and clear calls to actionThis episode was packed with incredible insights into the power of SEO for photographers. Melissa Arlena has shown us how optimizing your website can bring in more clients, even years down the line.
If you're ready to start ranking higher and getting booked more often, be sure to listen to the full episode! Don’t forget to subscribe to the podcast, leave a review, and check out the resources below to dive deeper into the world of SEO.Resources From This Episode:
Picture Perfect Rankings with MelissaPicture Perfect Rankings on IGHair of the Dog AcademyFreedom Focus FormulaCommercial Pet Photography Academy Elevate Coaching ProgramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
264 - Have you ever dreamed of ditching the corporate grind to follow your passion? That’s exactly what today’s guest, Cassidy Brooke, did!
Cassidy left her 9-5 insurance job, picked up her Nikon, and created a thriving equine photography business.
Join us as Cassidy walks through her journey of building a career she loves and shares advice on everything from dealing with competition to balancing portrait and commercial photography. Get ready to be inspired and pick up some actionable tips along the way!What to Listen For:
The moment Cassidy decided to quit her corporate job with no backup plan.How Cassidy transitioned from working with a $400 Costco camera to becoming an in-demand professional photographer.Cassidy’s experience with "working for free" to build a brand and why it worked for her.The benefits of working with brands and how it helped Cassidy grow her photography business.Cassidy’s mindset shift after losing her Instagram account—and how it led to greater success.Tips for photographers who want to build relationships with brands and start earning from commercial work.Advice on navigating the crowded equine and pet photography space without feeling the pressure of competition.How to leverage social media for marketing, even if you’re an introvert.Cassidy’s story is proof that with bold decisions, the right mindset, and a lot of persistence, you can turn your passion into a profitable business. Whether you’re looking to start your photography business or transition to working with brands, her journey is packed with valuable insights. Don’t forget to subscribe to the podcast so you never miss an episode, and if you found this one helpful, please leave a review!
Resources From This Episode:
Cassidy Brooke PhotographyCassidy Brooke Photography on IG Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
263 - Feeling the line between hobbyist and professional is a little blurry? Well, you're not alone!
In this episode, I'm chatting with Mark Rossetto about what truly defines a professional photographer and how you can elevate your business—yes, even if you're part-time.
Get ready to dive deep into everything from pricing strategies to creating unforgettable client experiences that will have you standing out from the crowd.What to Listen For:
The evolution of photography businesses since the 2000sDo you still need a studio space to be considered professional?The crucial difference between a hobbyist photographer and a professional photographerWhy part-time photographers can (and should) charge premium ratesThe myth of digital-only photographers and how to add more value to your offeringsHow creating a premium experience can set you apart in a crowded marketWhy photographers need to think beyond just taking picturesPractical tips for offering a high-end service, even when working from homeThe importance of product offerings in elevating your businessHow to make your first $10,000 sale (even if you’re just starting out)Whether you’re a hobbyist photographer or looking to elevate your business to the next level, this episode has the insights you need to make it happen.
Start thinking beyond just taking photos—it's about creating an unforgettable experience for your clients and presenting yourself as the professional that you are.
Ready to level up?
Listen to this episode now, and don't forget to subscribe for more tips on growing your photography business!Resources From This Episode:
Mark Rossett Photography Business CoachingProfessional Photography Business Network (PPBN)Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
262 - Let’s get real: we all have responsibilities and obstacles that can make growing a photography business feel impossible.
In today’s episode of the Freedom Focus Photography podcast, we’re looking beyond the typical “thought work” and addressing real-life situations that may be limiting your time and energy.
Listen in as we explore how to challenge these circumstances, from busy schedules to self-imposed limits, and unlock a new level of freedom and productivity in your business.What to Listen For:
How to identify real-life obstacles versus self-imposed limitations.Strategies to increase your capacity for handling business complexity.The power of trusting your internal reserves to overcome challenges.Why believing that “I need energy to be productive” can hold you back.Personal examples of pushing through limitations, including managing kids and full-time jobs.How perfectionism can trap you into limiting your potential.Recognizing self-imposed restrictions that seem like concrete circumstances.Ways to reframe how you view time and energy in your business.How to stop letting circumstances dictate your productivity.Why some restrictions are actually thoughts disguised as realityYour circumstances don’t have to dictate your success. Pushing past perceived limitations—whether they’re about time, energy, or any other restriction—is key to unlocking your next level.
If this episode resonated with you and you’d like to dive deeper into coaching around these topics, join us in Elevate. The link is below and I can't wait to see you there!
Resources From This Episode:
Elevate Coaching ProgramHair of the Dog Academy Freedom Focus FormulaCommercial Pet Photography AcademyAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
261 - If you’ve ever wondered how SEO can truly impact your photography business, this episode is for you! Join me and SEO expert Connor Walberg as we explore the myths surrounding SEO, how AI is influencing search results, and why creating valuable content is more important than ever.
Get ready for some game-changing tips that will help you attract more clients and grow your online presence.What to Listen For:
How SEO has evolved and why many photographers are still holding onto outdated strategies.The importance of content quality over quantity when it comes to ranking in Google searches.Why page speed isn’t the be-all and end-all for your website’s SEO.How Google's E-E-A-T algorithm (Experience, Expertise, Authoritativeness, Trustworthiness) can boost your SEO.Why AI can’t replace SEO and how it is reshaping the content landscape.The role of helpful, human-centered content in standing out online.How to build a website that Google loves by focusing on user experience.Common myths like "SEO requires diving into code" and why most photographers don’t need to stress about it.Why backlinks are about quality, not quantity, and how to get the right ones.Easy-to-implement SEO tips you can use to boost your ranking and visibility.
Connor's WebsiteJoin Connor's Free Facebook GroupSimple SEO Membership with Free 10-Day TrialHair of the Dog Academy Freedom Focus FormulaElevate Coaching ProgramCommercial Pet Photography Academy
In this episode, Connor and I break down everything photographers need to know about SEO in 2024.
If you've been struggling with how to get your website to rank or feel overwhelmed by all the myths around SEO, this conversation will leave you feeling more empowered and informed.Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
260 - Photographers, let’s talk about a common trap: thinking that taking better photos is the answer to getting more clients. On today’s episode of the Freedom Focus Photography podcast, Heather Lahtinen joins me to discuss why focusing solely on improving your photography isn’t a marketing strategy—and how this flawed thinking could be holding you back from booking more clients and hitting your revenue goals.
What to Listen For:
Why better photos don’t guarantee more clients.Why many talented photographers still struggle to attract clients who pay well.How to shift your focus from perfecting your craft to actually booking clients.The most important action steps to take if you want to get more inquiries.How to build confidence in your pricing and attract clients willing to pay it.If you're ready to stop spinning your wheels by focusing only on your photography and want to learn how to truly market your business, this episode is for you! Remember, your photos alone won’t get you clients—it’s how you connect and communicate your value that will. Be sure to subscribe to the podcast, check out the resources below, and join us next week for more actionable strategies!
Important Links:
Listen to the Secrets of Success PodcastJoin us for Coach weekMaster the craft of pet photography at the Hair of the Dog AcademyStop competing on price and reach $2,000+ sales with the Freedom Focus FormulaBook more clients with ElevateDive into commercial pet photography with the Commercial Pet Photography AcademyAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
259 - In this episode of the Freedom Focused Photography podcast, I sit down with the incredibly talented Rebecca Hunicutt from Rebecca Hunnicutt Photography to explore a topic that’s essential for every photographer—diversifying your income.
Rebecca shares her unique journey from a pediatric nurse practitioner to a full-time photographer and educator, offering invaluable insights on how to create a sustainable and profitable photography business.Rebecca’s story is a testament to the power of passion and creativity, as she discusses how she built multiple income streams through school photography, family sessions, and teaching. We also dive deep into the art of color and composition, and how mastering these elements can set your work apart.
Whether you’re looking to add new revenue streams, refine your photography style, or simply get inspired, this episode is packed with practical tips and thought-provoking discussions that you won’t want to miss.
Here’s a sneak peek at what we’re covering:
Diversifying Income Streams: Rebecca emphasizes the importance of diversifying your photography income by exploring different avenues like school photography, education, and family sessions, which helps create a stable and balanced revenue throughout the year.
Finding Your Style: Rebecca shared her journey of discovering her photography style, highlighting the value of consistent practice and reflection to hone in on what truly resonates with you as an artist.
Leveraging Seasonal Work: Rebecca discusses how she balances different photography niches throughout the year, such as focusing on school portraits in the fall and summer camps during the off-season, to maintain a consistent income.
Starting Small and Scaling: Rebecca’s story illustrates how you can start with small projects, like photographing other expats or setting up a driveway pop-up for school photos, and gradually scale them into larger, more consistent revenue streams.
Creativity Beyond the Camera: The conversation covers how creativity isn't just about taking pictures but also extends to how you design your business, from developing educational content to setting up new services.
Overcoming Creative Blocks: Rebecca shares strategies for overcoming creative blocks, emphasizing experimentation and playing with different elements like color, location, and composition to reignite inspiration.
Balancing Work and Family: The episode touches on the benefits of structuring your photography business around your personal life, such as working while the kids are at school and taking time off during summer, illustrating how photography can offer a flexible career path.
Resources From This Episode:
Rebecca Hunnicutt's Photography and Education WebsiteRebecca Hunnicutt Photography on IGRebecca Hunnicutt Education on IGAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
258 - In this episode of the Freedom Focused Photography Podcast, we're thrilled to welcome back Jeff Brown, The Photographer's Mentor, for an insightful conversation on how to elevate your photography business by harnessing the power of positivity, gratitude, and strategic visibility.
Jeff shares his unique journey from military photographer to renowned photography mentor, along with practical tips for transforming your mindset and daily habits.We dive deep into the importance of curating your environment—both online and offline—to foster positivity, how to use gratitude as a powerful tool for personal and professional growth, and why visibility is key to establishing credibility in your industry.
Jeff also shares his daily routines that keep him focused, energized, and on track to achieve his goals. Whether you're looking to boost your business, improve your mindset, or simply find new ways to stay motivated, this episode is packed with actionable insights.Here’s a sneak peek at what we’re covering:
Embrace Positivity in Social Media: Jeff highlights the importance of curating your social media feed to eliminate negativity and focus on positive, inspiring content. This can drastically improve your mindset and productivity.
The Power of Gratitude: Jeff explains how starting each day by writing down three things you're grateful for—focusing on a person, a possession, and an experience—can set a positive tone and energize your day.
Visualization Techniques: Jeff discusses the importance of visualizing your ideal future in detail, writing it down as if it’s already happening, and listening to it regularly to reinforce your goals and ambitions.
The Importance of Visibility: "Visibility is credibility." Jeff emphasizes that being consistently visible online, whether through social media or contributing to publications, builds credibility and opens doors to new opportunities.
Anchoring New Habits: To build new habits, Jeff suggests attaching them to existing routines. For example, replacing your morning news with a gratitude practice while enjoying your coffee.
Resources From This Episode:
Jeff Brown's websiteGet Jeff Brown's books The Photographer's Mentor on Facebook The Photographers' Mentor on LinkedInThe Secrets to Business Success with Jeff BrownHair of the Dog Academy Freedom Focus FormulaElevate Coaching ProgramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
256 - In this episode of the Freedom Focus Photography podcast, we're diving into one of the most powerful tools in business: storytelling.
If you’ve ever struggled to connect with your clients or wondered how to make your website work harder for you, this episode is a must-listen. I’m joined by Karen Bartos, a certified StoryBrand Guide, who’s here to help us unravel the secrets of crafting a compelling business narrative.We’ll explore how to position your clients as the heroes of their own stories, how to identify and solve their problems, and how to guide them to success using clear, actionable steps.
Whether you’re just starting out or looking to refine your brand message, these insights could be the game-changer you’ve been looking for.Here's what you'll learn in this episode:
Understanding the Power of Story: Discover why storytelling is crucial for connecting with potential clients and how it can transform your business messaging.
Defining Your Client's Character: Find out how to identify what your clients really want and how to position them as the hero in your business story.
Positioning Yourself as the Guide: Learn how to position yourself as the trusted guide in your client's journey, helping them achieve their goals through your services.
Highlighting Success vs. Failure: Find out how to effectively communicate the stakes—what clients gain by working with you versus what they risk losing if they don’t.
Real-Life Examples: Hear real-world applications of the StoryBrand framework, including how pet photographers can address the sensitive topic of capturing memories of pets that won’t be around forever.
Resources From This Episode:
Get a Free Website Audit from Karen (use the 'Book a Call' button!) Hair of the Dog Academy Freedom Focus FormulaElevate Coaching ProgramAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
256 - In this episode of the Freedom Focus Photography podcast, join me as we welcome back Kerry Jordan. She bravely opens up about a major block that’s been affecting her work for decades - a feeling of being disingenuous selling luxury artwork to private clients and being particularly uncomfortable with the sales process around upselling products after the session.
She knew that this was rooted in a belief of some kind - but after working with previous coaches, taking numerous classes, and trying what felt like everything - Heather Lahtinen gets to the heart of the issue in this 40 minute conversation.
Do not miss this one. This episode is packed with insights, breakthroughs, and actionable advice that could transform the way you approach your business.What to listen for:
The Major Belief Shift: Kerry uncovered a 40-year-old belief about money and luxury that was holding her back from fully embracing her portrait photography business.
The "Outsider" Syndrome: Kerry realized she felt like an outsider when dealing with wealthy private clients, a feeling rooted in her childhood experiences with money.
Shifting from Discomfort to Empowerment: By acknowledging and understanding her discomfort, Kerry found a way to embrace it and transform her approach to sales.
Curiosity as a Tool: Kerry's commitment to curiosity allowed her to explore the deeper reasons behind her discomfort with selling to private clients, leading to significant breakthroughs.
The Importance of Alignment: The episode highlights how feeling aligned with your work can make all the difference in your business success.
Resources From This Episode:
Kerry's website Commercial Pet Photography AcademyElevate Coaching ProgramHair of the Dog Academy Freedom Focus FormulaAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. -
255 - If you’ve been feeling the weight of a slow season or just need a little boost in your business (and mindset), this episode of the Freedom Focus Photography podcast is for you. I’ve got Johl Dunn back on the podcast, and we’re diving deep into some game-changing strategies that can help you navigate tough times, overcome stress, and shift your mindset to keep your creativity and business thriving. Trust me, this is one conversation you don’t want to miss!
Here’s a sneak peek at what we’re covering:
Navigating Tough Times: Are you feeling the pinch this year? Find out why some photographers are struggling while others are thriving, and what you can do to shift your situation.
Overcoming Stress Cycles: Get insights into how stress can hijack your productivity and creativity, and how to reset your state to get back on track.
The Power of Active Marketing: Passive marketing not delivering results? Joel Dunn explains why active marketing strategies are essential in today’s environment.
How to Shift Your State: Feeling stuck or overwhelmed? Learn simple actions you can take to move from stress to progress.
Building Resilience: Find out how to strengthen your resilience against stress and anxiety with practical tips and mindset shifts.
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Connect with JohlMore Resources
Hair of the Dog Academy Elevate Coaching ProgramFreedom Focus FormulaAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!
JOIN THE PARTY:
Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books. - Mostrar mais
