Episódios
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Are you ready to stop doing it all yourself and start growing your dream business? In this episode of the HerBusiness Podcast, we’re diving into one of the most exciting (and, let’s be honest, sometimes intimidating) parts of business growth – building and leading a team.
Whether you’re a solopreneur juggling all the tasks, running a micro business and ready to grow, or managing a full-scale business, this episode is packed with practical tips and real-world strategies to help you scale in a way that feels right for YOU.
I’m sharing lessons I’ve learned over the years – starting with just me and my partner PJ in a spare guest room – along with actionable steps you can take today to move from being a doer to becoming a confident leader.
In the Episode:
-> The stages of business growth and how to decide what level is right for you
-> Why solopreneurs often face burnout and how to take the first step toward building a team
-> How to create a vision for your business that aligns with your lifestyle and long-term goals
-> The key differences between running a micro business and a full-scale entrepreneurial business
-> Why “you can do anything, but not everything” is the mantra every business owner needs
-> Practical steps to identify which tasks you should delegate or outsource
-> The importance of hiring the right people to fill gaps in your business and free up your time
-> How to move from being a doer to being a leader in your business
-> Strategies to attract, manage, and retain a team that supports your vision
-> Tips for transitioning your mindset from working IN your business to working ON your business
Mentioned In This Episode:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
http://herbusiness.com/282
http://herbusiness.com/283
https://podcasts.apple.com/au/podcast/284-5-ceo-secrets-that-will-grow-your-business
https://www.amazon.com.au/Virtual-Freedom-Become-Productive-Business/dp/1939529743
https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/
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What happens when you take on one of the most intense mental toughness challenges—and discover parallels to business success?
In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity, about her incredible journey completing 75 Hard, a program that demanded discipline, focus, and resilience.
Jai shares her strategies for staying consistent and overcoming unexpected challenges and how her experience with 75 Hard reshaped her mindset. We also explore the vital connection between personal transformation and business growth, including why your "why" matters, how to break through limiting beliefs, and how variety fuels Jai's passion for helping women over 40 rediscover their passion and well-being without overwhelm.
What You'll Learn in This Episode:
-> What is 75 Hard? A breakdown of the six daily non-negotiables and the mental toughness required.
-> Planning and Execution: How Jai balanced the program’s demands with running a business and social commitments.
-> The Power of Your Why: How a compelling, even "superficial" goal can fuel success in challenges and business.
-> Overcoming Challenges: Jai’s tips for dealing with social situations, unpredictable schedules, and staying accountable.
-> Key Business Lessons from Seventy-Five Hard: The importance of consistency, eliminating excuses, and pushing your limits.
-> Jai’s Business Pivot: How stepping into a business that feels true to her has transformed her work and life.
TWO BONUS GIFTS FROM JAI HARVEY YIN
Jai’s passion is sharing her insights and unique perspective on life with women drawn to work with her.Jai invites you to join her free online community.
https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jaiSign up for a weekly newsletter with practical, woo and mindset tips.
https://jaihy.com/soulalchemycodexMentioned in This Episode:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
https://jaihy.my.canva.site/" target="_blank" rel="noopener">Fabulosity
https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jai
https://jaihy.com/soulalchemycodex -
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In this episode of the HerBusiness Podcast, I’m sharing 5 CEO secrets to help business owners grow sustainably while stepping away from the all-consuming "grind" mindset.
If you’ve ever felt like you’re working harder than ever but not seeing the results you want, this episode will help you shift your focus to what really matters.
From crafting a vision that pulls you forward to adopting a “do less and obsess” mindset, you’ll get actionable advice and practical steps to reclaim your time, avoid burnout, and grow your business with clarity and intention.
This episode is all about leaving the hustle behind and stepping into your role as a visionary leader — because building a thriving business isn’t about working harder; it’s about working smarter.
What You’ll Learn in This Episode:
-> Why your vision is your North Star and how to make it clear, actionable, and inspiring.
-> How to break down big goals into manageable projects and tasks that align with your vision.
-> Why stepping into your zone of genius – rather than trying to do it all – is essential for growth.
-> How to redefine productivity by focusing on progress, not busyness.
-> The importance of taking intentional breaks to recharge and enhance creativity.
-> How to use the 90-day cycle secret to plan and execute goals.
-> Why focusing deeply on fewer priorities leads to greater success.
-> How to evaluate opportunities to avoid shiny object syndrome and stay aligned with your goals.
-> Why prioritising self-care is key to maintaining energy and creativity.
-> How to achieve sustainable growth by creating a business that aligns with your vision and values.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Subscribe on Apple Podcasts
Subscribe on SpotifyMentioned in This Episode:
HerBusiness Network
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlistGreat at Work: How Top Performers Do Less, Work Better, and Achieve More by Dr. Morten Hansen
https://www.amazon.com/Great-Work-Performers-Less-Achieve/dp/1501179519The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks
https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/Episode 379 - (Don’t) Blame It On the Algorithm—Create a System for Winning Ads with
Jayne Day
Louise Davis - Louise Davis Consulting
https://www.louisedavisconsulting.com/ -
How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025?
Then, you need a plan to make that happen.
The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with marketing and advertising strategies that deliver results.
She’s so good, we even use her to run our ads here at HerBusiness!
Here’s What You’ll Learn in the Episode:
-> Why planning your Facebook Ads strategy now is essential for long-term success.
-> How AI is reshaping the Meta Ads platform – what to watch out for, and how to use it to your advantage.
-> The return of carousels, static ads, and natural images as ad formats that you shouldn’t stop using.
-> Why having a deep understanding of the customer journey is critical to creating ads that convert.
-> The importance of diversifying your marketing strategy BEYOND Facebook Ads – and what platforms you should be posting on.
-> How to create a simple yet effective follow-up process to maximise your leads and funnel them in.
-> Tips for creating Instagram Reels, reaching new audiences, and increasing the visibility of your business through organic traffic.
-> The metrics that every business owner should track, including lifetime customer value and conversion rates.
Don’t forget to grab these resources:
Struggling to set up your Facebook Ads?
Facebook is the most used social media channel around the world, which makes it an effective advertising tool for many businesses.
Creating a Facebook Ad Campaign can take some time. Multiple elements, including budget, objective, audience, and creative, must be considered.
This step-by-step guide will teach you how to create your Facebook Ads campaign.
Enter your email address in the box above to download your FREE step-by-step Facebook Ads guide.
https://puzzlemedia.com.au/facebook-ads-guide/ - FREE
Online Marketing Lead Generation Audit
Get More Bookings & Enquiries For Your Business With Online Lead Generation Strategies That Work
Do you want to generate more enquiries, bookings, and calls for your business? Then, creating a lead generation system that works will be key to increasing your clients, customers, and, of course, your sales!
The good news is that you can set up a simple approach that will bring in a steady flow of ongoing customers and clients who are excited to work with you.
https://puzzlemedia.com.au/online-marketing-lead-generation-audit-services/
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NOW is the time to start your 2025 planning. With the chaos of the holidays and summertime right around the corner, it’s easy to let the beginning of the New Year slip by when you’re not looking.
In this episode, I’m walking you through the personal framework I use to turn a big-picture, 12-month goal into an organised, actionable, and bite-sized action item.
In the episode:
-> Why having a well-defined vision is the first step to creating a fulfilling and profitable business.
-> How to identify your top goal for 2025, one that is aligned with the bigger vision and will bring powerful results.
-> Learn to break your big goal down into strategic objectives, projects, and everyday actions.
-> We’ll talk about real-life examples of applying this framework to different business types and niches.
-> How to stay accountable, overcome distractions, and build a support system that keeps you on track.
Mentioned in This Episode:
https://her-business.lpages.co/request-an-invitation/
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Let’s talk about the practical steps to being a ‘lifelong learner’, how to balance hard and soft skills, and how to make impactful investments in yourself and your growth.
In this episode, let’s explore how to approach planning your personal development as a business owner with intention and purpose. Whether you’re managing a team, reaching new levels of growth, or facing certain challenges — being a lifelong learner is what will guide you.
Here’s what you’ll discover:
-> Identify your approach to personal development and how EVERYONE can embrace their inner “student”.
-> Find out why adaptability is a must-have trait for successful business owners and why staying flexible is essential.
-> Discover the essential hard AND soft skills that you need to focus on to grow your business, and how each plays a unique role to your growth.
-> Learn why getting out of your daily routine to learn can be revolutionary to your personal and professional success.
-> Explore why making investments in yourself is the most essential part of being a lifelong learner and how it will bring so much perspective into your business.
-> See the power of YOU and why personal development and intentional learning can change how you run your business (and run your life!).
Mentioned in This Episode:
https://her-business.lpages.co/request-an-invitation/
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Let’s unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!).
With the shift from in-person to remote over the last few years, it’s more important than ever to have a clear, reliable communication system so nothing falls through the cracks.
If you’re looking to build (or improve) your communication system for your hybrid team to boost productivity while maintaining the “in-office” level of connection, we’ll dive into the exact steps we use here at HerBusiness.
Here’s what this episode covers:
-> Master time zones and availability to avoid scheduling mishaps and prevent team burnout.
-> How to create the perfect asynchronous workflow that lets your team stay connected without working odd hours.
-> Close information gaps and the other main challenges remote or hybrid teams commonly face.
-> Build team connections over Zoom and how to keep the ‘humanity’ even when you don’t have face-to-face time.
-> How to encourage feedback loops to create a culture of trust and collaboration.
-> Discover how to keep your Slack channel ORGANISED, and learn to speak the secret “emoji language” we use internally at HerBusiness. (It makes communication SO clear!)
Listen now to hear the top strategies for creating the ideal communication system for a hybrid team, ensuring your team stays aligned, motivated, and empowered – no matter where in the world they’re working from!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network - Join the Waitlist
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So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop.
There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise their ad funnels.
Here’s what this episode covers:
--> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers.
--> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results.
--> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness.
--> Fine-tune your ads for optimal traffic, keeping the end customer in mind.
--> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients.
--> Master messaging tailored to your ideal clients before launching any ad campaigns.
--> Know your numbers—track and measure performance to stay on target.
--> Systematically retarget leads to stay visible and bring them back into your funnel.
--> How to balance automation with personalised messaging so you don’t lose the human touch.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify.
Mentioned in this episode:--> HerBusiness Network
--> Webonize
--> 100 High-Converting Ad Targeting Ideas for Your Business
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If you’ve been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a “thanks, this was great,” this episode is for you.
In this episode, learn how to craft testimonials that drive sales and transform marketing results. We’ll be walking through the exact steps to create GREAT testimonials that will actually connect with your target audience and combat objections.
The Key Takeaways:
-> Discover how to craft testimonials that drive sales by incorporating the right elements that make them truly impactful. Learn why specificity, emotional connection, and storytelling are the keys to creating convert-worthy testimonials.
-> Understand the importance of social proof in marketing and how it can significantly influence buying behaviour. (Psst – 93% of consumers are influenced by online reviews… These testimonials really matter.)
-> Learn the six essential questions to ask for terrific testimonials that bring out the more persuasive elements of the client’s experience.
-> Get practical advice on how to ask for testimonials without feeling awkward. We’ll talk about the best time to ask for a testimonial and how you can make the process easy for your clients.
-> Learn the advantages of different testimonial formats and how you NEED to be repurposing testimonials across your marketing channels. Don’t leave them sitting on just a landing page.
And remember to grab your Free Resource: The Six Questions to Ask for Terrific Testimonials guide. (And get your free bonus — a $470 value — inside the download before 23 October!)
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Belinda Weaver, Copywrite Matters
-> Content Sells Podcast - Attract, Convert and Keep Your Ideal Clients
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Let’s dive into all things email marketing automation. If you’ve ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away.
Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automation systems. And she’s letting us in on how small businesses can leverage email marketing systems to not just capture more leads, but engage and cover them into loyal customers – all while freeing up your time.
Here’s what we cover in the episode:
-> Discover how email marketing systems can turn casual visitors into loyal customers.
-> Learn how to segment your list effectively to get the right messages to the right audience.
-> Walk through the steps to set up an automated email campaign that keeps customers engaged over the long run WITHOUT the constant manual work.
-> Find out how to get started with automation without feeling overwhelmed by focusing on simple, manageable steps (no advanced tools needed).
-> Learn how to use analytics to make even better email campaigns and understand what metrics really matter.
-> Get Jovana’s advice that she wishes every business owner knew when starting their automation journey.
Whether you’re just getting started or you’re already using automation throughout your business, Jovana’s insights will give you such a fresh perspective on how to use your email marketing system more effectively. Let the automation system do the work for you – so you can save time and do more of what you love.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Bumper Leads
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Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding.
When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner.
In this episode, I’m giving you a behind-the-scenes look at the exact steps we use at HerBusiness to onboard new hires. (And P.S. Those hires have stuck around for years – some of our team has been with us for decades!)
Here’s what we’ll cover to improve your team onboarding:
-> Why onboarding is a game-changer for business success, and how it directly impactions employee retention, engagement, and your bottom line profits.
-> The types of teams and onboarding systems you need for your business, depending on if you’re a solopreneur, a micropreneur, or a full-scale entrepreneur.
-> The key steps to an effective onboarding system: job posting and hiring, interviewing to find the right fit, setting clear contracts, making the first week matter, and how critical those first few months are.
-> Avoiding common onboarding mistakes that so many business owners make – from overwhelming new hires with an information-download to throwing them in the deep end without a buoy.
-> Handing challenges with onboarding goes wrong, and how you can turn it into a learning opportunity that will strengthen your system.
Remember, onboarding is about so much more than having a smooth first week – it’s about creating a strong, long-lasting connection with the team that will support you for years.
Ready to Improve Your Team Onboarding Process? Whether you’re hiring your first VA or your 50th employee, you can create an onboarding system that will keep your team around for the long haul. Tune in now!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Follow HerBusiness on Instagram for daily business tips
-> Leave a rating or review for the HerBusiness podcast
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One month ago, I climbed a mountain. Not once, not twice… But EIGHT times.
Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada.
I learned so much during this experience, about motivation, accountability, and the power of community.
In This Episode:
-> Hear about how I went from extreme hesitation to actually buying my ticket because of the power of community and accountability.
-> Let’s talk about why having a clear, specific goal matters in business – and how that goal transformed my life months before the hike.
-> Discover what happened on the trail that almost made me quit. And, what changed my mind.
-> How adaptability and rolling with the punches is essential to any challenge you face in life or business.
-> The importance of a support system and the role of a team from mentors and trainers to chiropractors, everyone on my team played a part.
-> Learn who I dedicated each of my eight ascents to and why this activity truly kept me going.
This hike was more than just a physical challenge – it was a journey and lesson in growth, resilience, and community. The lessons I learned on that mountain, from perseverance to accountability, are ones that I think we should all incorporate into our day-to-day lives.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini
-> 29029 Everesting
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In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from ‘just getting by’ in their businesses to seeing thriving, six and seven-figure success.
We are joined by:
Amanda Farmer of Your Strata Property — a pro at helping property owners demystify the legal complexities of apartment living.
Tina Hay is the founder and CEO of Puzzle Media, which has seen incredible success in helping SMEs with their marketing and advertising.
And Naomi Gora of Brand Whisperers, who helps business owners align their work with their unique business personality type and values.
In this special panel discussion, our successful entrepreneurs are peeling back the curtain on their journeys, from the early stages of their business to the point of generating six and seven-figure revenues in their businesses.
These aren’t just success stories – they are tales of resilience, innovative thinking, and the willingness to pivot when necessary.
In This Episode:
-> Gain insights into what mindset shifts are necessary to make the transition into a six or seven figure business.
-> Learn the strategic decisions and tactics that Amanda, Tina, and Naomi made to ensure success and growth.
-> Get real-world advice and perspective on what it takes to scale a business successfully.
-> Hear about the actionable steps you can implement right away to start growing your business.
-> See how connecting with a community of like-minded entrepreneurs in the HerBusiness Network fosters relationship and collaborations for mutual growth.
You don’t have to do this alone – tap into the knowledge of others, and learn from those who have already achieved the financial and business success you are after. And do it WITHOUT the burnout and overwhelm!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
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“I must be a failure, and everyone around me must know what they’re doing.”
How often have we all had this EXACT thought?
In this episode, we’re diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and how it shaped who she is today.
In This Episode:
-> Learn how to navigate the highs and lows of entrepreneurship and hear first-hand Leanne Faulkner’s personal journey through mental health struggles.
-> Discover how to manage the emotional weight of running a business, including tips on handling the pressure of balancing stakeholders, running day-to-day operations, and ensuring your team’s well-being.
-> Spot the signs that you might be nearing burnout and get practical advice on when to step back and reassess your mental health as a small business owner.
-> Hear real discussions about what it feels like to fail, even when it seems everyone else seems to have it all together, and why it’s important to talk openly about these struggles.
-> Find out why having a supportive community is crucial for overcoming challenges like imposter syndrome and self-doubt and how it can make a world of difference in your business journey.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Safework NSW
-> VicSafe
-> New Access for Small Business Owners
-> A Head for Business
-> The Small Business Debt Helpline
-> ReReadable
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Ever feel like you’re constantly trying to fit into someone else’s mould?
Whether you’re a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road.
An advisory group is like your secret weapon to business growth – giving you access to insights and expertise that you didn’t even know you needed.
Here’s What We Cover in This Episode:
-> What an advisory group is and why it’s the secret essential for your business, regardless of its size.
-> How to create your own advisory group and who should be a part of it.
-> The surprising impact of having a trusted group of advisors to support you through business decisions and growth.
-> Real-life examples of the measurable and immediate difference advisory groups can make in building a six and seven figure business.
-> The practical steps you can take today to start forming your own advisory group – and how to get the absolute MOST out of it.
If you’re EVER doubted your decisions or felt like you’re in this alone, this episode is for you. Learn how to surround yourself with a supportive network that has your back and can elevate your business to even greater heights than you imagined.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
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Ever feel like you’re constantly trying to fit into someone else’s mould?
As women in business, it’s all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here’s the truth: you don’t have to erase your uniqueness to succeed.
In this episode of the HerBusiness podcast, we’re exploring how you can build a thriving business by staying true to your own path.
In this episode, we're diving into the power of "Doing It Your Own Way". It’s about embracing your distinct style, aligning your business with your personal strengths, and carving out a success story that’s genuinely yours.
In This Episode, You’ll Learn:
-> How to Embrace Your Own Unique Path: Break free from the cookie-cutter business models. Discover how to leverage your individual strengths and preferences to create a business approach that feels authentic and fulfilling.
-> What It Means to Be Authentic in Your Business: Understand how staying true to your values and vision not only makes your business more enjoyable but also attracts the right clients and opportunities.
-> How to Achieve Visibility on Your Terms: Learn practical strategies for getting seen by your ideal clients without compromising who you are. From selecting the right social media platforms to engaging with your community, find out how to make visibility work for you.
-> Inspiring Success Stories: Hear about Amanda Farmer, a lawyer who reinvented her practice with a unique membership model and media presence, and Fiona Keary, a stylist who built a standout online brand. Their journeys illustrate the power of following your own path and the incredible results it can bring.
-> Action Steps to Take: Reflect on your strengths, values, and vision to craft a business strategy that aligns with your authentic self. Explore different methods to gain visibility and connect with your audience in ways that resonate with you.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> HerBusiness Growth Retreat
-> Episode 269 - You Get to Choose: Finding Clarity and Purpose in Your Business
-> Fiona Keary - Style Liberation
-> 35+ Where to Shop Facebook Group
-> Amanda Farmer - Your Strata Property
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Can you define your business’ purpose in just ONE word?
That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message.
Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose.
Listen to Discover:
-> It’s not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication.
-> Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas.
-> Learn Erin’s Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered.
-> Discover Erin’s concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values.
-> Erin discusses the single most important intention to have when presenting to an audience, making your message more impactful.
-> Understand the real reason behind the resistance to being more visible, which is probably not what you think!
-> Erin emphasises that self-help isn’t about changing who you are but rediscovering and embracing your truest self.
-> Find out how to create content that is uniquely yours with ease by tapping into your authentic voice.
-> Explore the three truths that are always running in the background of our minds and how understanding these can enhance your communication.
-> Erin dives into the roles of facts, emotions, and gut feelings in discovering your purpose and core message.
-> So much more!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
->HerBusiness Network
-> Erin Weed
-> Erin’s FREE Head-Heart-Core Video Training
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If you had to define success, what would be the factors involved? Wealth? Travel? Time with family?
It’s different for everyone, and no one answer is incorrect.
But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions.
This episode of the HerBusiness Podcast is all about the power of CHOICE, and how taking control with intentionality can revolutionise how you go about your day-to-day work.
During This Episode:
-> Dive into the importance of setting clear goals and how a well-defined vision is going to guide all decisions and actions you take.
-> How to find and work with clients who value your time and services. You don’t have to accept every client that comes your way.
-> Learn how to shape your products and services according to what you truly enjoy and shape your business into something you love from the ground up.
-> Hear the stories of two HerBusiness members, Amanda Farmer and Fiona Keary, who were able to take power into their own hands to shape their businesses – and are now reaping the rewards.
-> See how YOU can start defining your purpose and your goals – one decision at a time.
Also mentioned in this episode is the upcoming HerBusiness Growth Retreat, which will be held 4-6 November in the gorgeous Port Douglas.
If you’d like to attend the business retreat, you can apply in the HerBusiness Hub (for members), and if you’re not yet a member of the Network, you can apply to become a member right here!
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> HerBusiness Growth Retreat
-> Episode 266 - From Buddy to Boss with Michelle Pascoe
-> Michelle Pascoe - Optimum Operating Procedures
-> Fiona Keary - Style Liberation
-> 35+ Where to Shop Facebook Group
-> Amanda Farmer - Your Strata Property
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Are you working for your business, or is your business working for you?
Our podcast guest this week has figured out the system to make her business support her ideal lifestyle.
Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life.
In This Episode:
-> How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.)
-> Dive into the online digital marketing techniques that have propelled Kate’s success, including email marketing techniques, her SEO secrets, and all things messaging.
-> Learn Kate’s strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals, and more without burnout.
-> Discover Kate’s secrets to living a highly productive life that doesn’t burn her out.
-> Understand the importance of defining your own path to success and embracing your individuality – and how to leverage your uniqueness as a ‘misfit entrepreneur’.
-> Kate shares strategies on how to stand out in a crowded market, find your ideal audience, and go against the grain to create a unique and successful business.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Frances Pratt, Metisan
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If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales.
Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be.
August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you’re wanting to gain an incredible community of women business owners doing great things).
So, in this episode we talk about THE most important part of sales and marketing… Clients and Customers.
We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion.
Listen to Discover:
-> The importance of understanding that not everyone is your customer.
-> How targeting the wrong audience can impact your business negatively.
-> The benefits of knowing and connecting with your ideal client.
-> A 3-step process to identify and attract your ideal client.
-> Real-life examples of business transformations through ideal client focus.
-> How collaboration with like-minded businesses can benefit you.
Remember, knowing your ideal client is the key to creating genuine connections and achieving business success.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
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Mentioned in This Episode:
-> HerBusiness Network
-> HerBusiness Marketing Success Mastermind
-> REACH Retreat
-> PlumPetal.com.au
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