Episódios
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In this episode, I’m giving a heartfelt shoutout to all the incredible mums who are building their interiors business while juggling the demands of family life. I see you managing it all—kids, household tasks, and even other jobs—while still finding time to chase your passion. It’s not easy, but you’re doing it, and that deserves to be celebrated! I share my own experiences of building a business with young children and reflect on what I’d do differently today to pour from a full cup instead of an empty one.
I also dive into the story of one of my inspiring clients, a mum navigating sleepless nights, a partner who works away, and little to no support system—yet she’s showing up for her dreams every single day. We talk about the importance of choosing yourself, setting boundaries, asking for help, and giving yourself grace. Whether you're in the thick of it with babies or managing teenagers, this episode is a reminder that you can follow your dreams and be an amazing mum at the same time.
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If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
THE KICKSTART PROJECT is open for enrolment! Come and check it out HERE
You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @shedesigned_podcast
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
Come along to the FREE Masterclass - Roadmap to Kickstart your Interiors Business HERE
FREE GUIDE - The Secret to a Six Figure Offer Suite
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In this episode, we dive into the power of building authority as an interior stylist or designer and why it's the key to standing out in a saturated market. I share my own journey of stepping into my authority—showing up online, providing solutions, and embracing my unique expertise—which transformed my business. Building authority isn’t just about being visible; it’s about becoming the go-to expert for your dream clients. Whether it’s through sharing tips, showcasing your process, or hosting workshops, being consistent and authentic will help you build trust, confidence, and an engaged audience.
You'll learn actionable strategies to position yourself as an authority in your niche, like collaborating with industry peers, creating valuable content, and leveraging storytelling. I also discuss mindset shifts needed to overcome fears of judgment and imposter syndrome. Authority isn’t about perfection; it’s about connecting with your audience and showing them the magic only you bring to the table. If you're ready to elevate your interiors business and become an in-demand designer, this episode is for you!
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If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
Purchase Own your Space
You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @shedesigned_podcast
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
Come along to the FREE Masterclass - Roadmap to Kickstart your Interiors Business HERE
FREE GUIDE - The Secret to a Six Figure Offer Suite
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In this episode, I dive deep into the fears that hold us back—fear of failure, judgment, imposter syndrome, and self-doubt. These feelings are ones I’ve navigated throughout my career and still encounter at times. I share how these fears often signal the next phase of growth, encouraging us to push through and reach new heights in our business. I recount a pivotal moment when I overcame self-doubt to take on a major project that led to significant breakthroughs and success. Mindset is the cornerstone of progress, from posting confidently on social media to pricing your services with assurance.
I also discuss practical tools and strategies to manage fear and build confidence, such as reframing thoughts and creating affirmations. Discover the power of embracing your unique blend of skills and experiences and learn why perfection can stifle growth. Authenticity is key—showing up as your true self will connect you with your audience and potential clients. This episode will empower you to take bold steps forward, build trust with your audience, and position yourself as an in-demand designer. Don’t miss my special offer: the 'Own Your Space' mini course to help you step out from behind your projects and shine online.
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If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @shedesigned_podcast
You will find links to all you need to know about working with Katrina HERE
Link to OWN YOUR SPACE Minicourse for $47
BOOK a Discovery Call
Come along to the FREE Masterclass - Roadmap to Kickstart your Interiors Business HERE
FREE GUIDE - The Secret to a Six Figure Offer Suite
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In part 2 of my chat with Catherine we dive into:
Her team and how they work togetherJuggling life as a single mum and business ownerHer practices to stay healthyTips on overcoming overwhelmMoving through inevitable mistakesWhat products she uses in her businessWhere and how she started in the interiors business___
You will find Catherine on Instagram @the_stables_ or www.thestables.com.au
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
THE KICKSTART PROJECT is open for enrolment! Come and check it out HERE
You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @shedesigned_podcast
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
Come along to the FREE Masterclass - Roadmap to Kickstart your Interiors Business HERE
FREE GUIDE - The Secret to a Six Figure Offer Suite
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I am super excited to share todays episode with my guest Catherine Heraghty from The Stables.
I first met Catherine many, many years ago at a spring fair where she had just started Bowerbird Interiors and was handing out flyers. I was so impressed by this girl who was so brave and confident to put herself out there like this. She is who inspired me to start my own property styling business.
This is just a tiny insight into the passion and drive that Catherine has for her interiors business and we dive into ALL THE THINGS. I had to separate the interview into 2 parts because we talked so much!
In Part One today we dive into:
Where and how Catherine started in property styling in her then business Bowerbird.Her very beautiful and recognisable signature stylePricing and her thoughts on increasing your pricingAnd so much more._______
You will find Catherine on Instagram @the_stables_ or www.thestables.com.au
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
THE KICKSTART PROJECT is open for enrolment! Come and check it out HERE
You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @shedesigned_podcast
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
Come along to the FREE Masterclass - Roadmap to Kickstart your Interiors Business HERE
FREE GUIDE - The Secret to a Six Figure Offer Suite
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In this episode, I share how I've been juggling multiple projects and responsibilities while navigating the early signs of burnout. As a projector in human design, I find myself in cycles of high creativity and energy, followed by exhaustion. Recognizing the signs of overwhelm, I decided to reassess and implement systems to bring more balance into my life. This episode was inspired by a listener request to share how I manage my busy days and to-do lists while prioritizing self-care.
I walk you through my personal process, including 10 practical ways to balance business, life, and self-care. From recognizing the signs of burnout to organising tasks, prioritising, and creating a weekly schedule that supports both productivity and rest, this episode is packed with tips to help you avoid overwhelm and stay on top of your busy life. Tune in to learn how to manage your time, energy, and tasks with more ease!
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
THE KICKSTART PROJECT is open for enrolment! Come and check it out HERE
You will find Katrina Lumsden's Mentoring page on Instagram @_katrinalumsden
You can follow this podcast @shedesigned_podcast
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
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In this episode, I’m sharing my top tips for planning a successful interiors and brand photoshoot. Fresh off a recent shoot, I break down a simple 10-step action plan that covers everything from choosing the right location to styling your space and outfits. Whether you're rebranding or just need an update, this guide will help you capture images that truly align with your brand. Tune in for quick tips to elevate your business visuals and attract your dream clients!
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If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
THE KICKSTART PROJECT is open for enrolment! Come and check it out HERE
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
Come along to the FREE Masterclass - Roadmap to Kickstart your Interiors Business HERE
FREE GUIDE - The Secret to a Six Figure Offer Suite
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In today's episode Krystal and I dive into the world of Property Styling, the highs and the lows. Krystal shares her journey to building a team that has allowed her to take time off when she needed to and look after herself and her daughter.
We also chatted about pricing and industry standards in the property styling industry which is a very important conversation to have, as well as how much we as women, love and need our own passion to follow so that we can be happy and health in our mind and body's.
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
THE KICKSTART PROJECT is open for enrolment! Come and check it out HERE
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
Come along to the FREE Masterclass - Roadmap to Kickstart your Interiors Business HERE
FREE GUIDE - The Secret to a Six Figure Offer Suite
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In this podcast episode, we dive into the reality of balancing your business with the season of life you're in. Whether you're raising young children, working full-time, or managing family commitments, it’s essential to ensure your business supports your life instead of adding to the stress. I share personal stories from my own journey, starting my career when my youngest was just three, and how I managed to grow a successful business without sacrificing my priorities at home.
We’ll explore practical tips for designing a business model that aligns with your current circumstances, from auditing your service offerings to setting realistic income goals. This episode is all about making sure you can pursue your passion for interiors while maintaining balance and avoiding burnout, no matter what life throws your way.
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
Sign up to the Free Masterclass - Roadmap to Kickstart your Interiors Business HERE
FREE GUIDE - The Secret to a Six Figure Offer Suite
Mentioned in this episode:
Roadmap to Kickstart
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Whether you are just starting in the interiors industry or if you have been working as a stylist for a few years, you need to build your business on the really strong foundations that will not only support you to feel confident in getting started but will allow your business to grow as you do and earn you an incredible income.
In today's episode I share with you my refined Roadmap with the steps to kickstart your interiors business today. No more guessing.
And if you want even more of the nitty gritty details make sure you come along to my Free Masterclass - Roadmap to Kickstart your Interiors Business - sign up HERE
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
FREE GUIDE - The Secret to a Six Figure Offer Suite
Mentioned in this episode:
Roadmap to Kickstart
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In today's episode I share a story about taking aligned action in your business and share the way's that I follow the signs from the universe along with my inner guidance system to implement and move into new offerings or decisions in my business.
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
Your Roadmap to Kickstart your Interiors Business HERE
FREE GUIDE - The Secret to a Six Figure Offer Suite
Mentioned in this episode:
Roadmap to Kickstart
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Before you listen to this episode, if you don't know your Human Design Type yet follow the link below and fill in your details to find out.
This episode is a fun and casual chat about how knowing your Human Design type can allow you to be such a better woman in business. Knowing when it is time to slow down, what your human traits are and who you really be.
We also dive into intuition and Hillary shares about how you can tune in, your inner ego taking over and knowing when it is your intuition that is speaking to you.
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Hillary @designedasyou on Instagram
Find out your Human Design Type HERE
Book a Human Design for Business Reading HERE
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
FREE GUIDE - The Secret to a Six Figure Offer Suite
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If you want to grow your authority and build a business that generates consistent income, it’s time to get serious about your marketing and messaging.
In this weeks episode I share a gamechanging tip for you to create content that will attract your dream clients, build authority and lead in to more sales and consistent income.
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
FREE GUIDE - The Secret to a Six Figure Offer Suite
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I love nothing more than diving into a designer or stylists business and refining their offer suite. But it is my goal to help you build a business that allows you the freedom we all desire while still being able to design and work on the projects that truly light you up.
So this weeks episode is all about combining your 1:1 Consulting with a hands off digital product in your business that will allow you to scale and earn income while you take time off.
I hope you love it.
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
FREE GUIDE - The Secret to a Six Figure Offer Suite
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This is a fun one and something I get so excited to talk about. Using your intuition in your business to guide and support you in your decisions. The big ones and the little ones!
I share 4 tips to learn how you can lean into and learn to listen to your intuition so that you can also start to use it as a compass for your business success.
I also share a few examples of when I have followed it to lead me into bigger opportunities and business growth.
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
FREE GUIDE - The Secret to a Six Figure Offer Suite
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This week it's a bit of a follow on from Episode 2 Refining your Niche. Now we are going to dive into getting to know your dream clients intimately. Because when you KNOW your dream clients so well, you can create content and speak directly to them. And when you do that, they feel seen and heard and they are attracted to you and your account.
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
BOOK a Discovery Call
FREE GUIDE - The Secret to a Six Figure Offer Suite
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This was such a great second half to our chat.
We chat about online courses to your interiors business as a way to reach more people as well as earn another income in your business.
Then we go deeper into using your intuition in business and leaning into it to make big decisions in your business. How Simone has always used her intuition to lead her on her journey.
What mindset you need to truly believe in yourself as a designer and show up in a way that truly owns your space. The role that we play as designers and change peoples lives through transforming our clients homes.
Moving through imposter syndrome as a chance to really lean into it and wonder why it is coming up.
Simone shares her thoughts that she doesn't believe in work/life balance and that it is more like a scale, where sometimes you lean more into motherhood and then others your time is needed in your business. Its all about communicating with your family and knowing when you need to choose.
Practices Simone uses to help her stay focused and in the right mindset to keep going with such a busy and thriving business.
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You will find Simone at www.soulhome.com.au
Or Instagram @soulhomeaus
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
Watch the FREE MASTERCLASS - How to Scale your Interiors Business - Expand your business and add 1:many income streams.
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If you are a budding interior designer or stylist and want to learn from someone who has forged their path into a successful interiors business then you will get so much from this interview with Simone Mathews from Soul Home.
Simone shares her tips around working with brands in collaborations, saying no to projects, niching to stand out in our saturated industry as well as the magical story about how Soul of Gerringong 'found her' and moved her into a career in the holiday home industry she didn't see coming.
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You will find Simone at www.soulhome.com.au
Or Instagram @soulhomeaus
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
Watch the FREE MASTERCLASS - How to Scale your Interiors Business - Expand your business and add 1:many income streams.
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"If you are speaking to everyone your are speaking to noone"
We hear this all the time, in all industries and it is no different in the Interiors Industry.
In this episode I share with you why it is important to Niche to stand out.
I go into my experience when I made the decision to niche into coastal interiors styling and truly owning it.
Finally I share 5 Tips to how you can niche down and what to tune into so that you can follow your aligned path and truly own your niche and your online space.
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
Here is the link to CREATIVE ATTRACTION
Watch the FREE MASTERCLASS - How to Scale your Interiors Business - Expand your business and add 1:many income streams.
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This is the episode where I share all about my journey from being a stay at home mum and stepping outside my comfort zone into the unknown world of a bricks and mortar homewares store.
My journey through property styling, interior styling, design, holiday home mentor and social media marketing through to where I am now as an Interior Design Marketing Mentor has been a windy one.
One that I have leaned into my intuition at every step.
I hope you enjoy.
If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!
You will find Katrina Lumsden on Instagram @katrinalumsden_
You will find links to all you need to know about working with Katrina HERE
Watch the FREE MASTERCLASS - How to Scale your Interiors Business - Expand your business and add 1:many income streams.
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