Episódios
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Alex Coleman dives into building a future-of-work startup that on boards more people into the trades. He disputes the notion of the top-of-funnel problem and discusses his customer discovery path.
In this episode we dive into:
What Alex started FaradayHow Faraday picked HVAC as a place to startA unique set of customer targeting related to recent trends in Private EquityHow the trades are modernizing and becoming a technology oriented careerCheck out Faraday Careers at https://www.faradaycareers.com
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-Background of Simbe Robotics and Tally
-Robotics industry changes in mobile compute, batteries
-Robots as a power tool to help workers
-Who are the buyers of robots with an org
-The benefits of robots-as-a-service to the robotics company and the buyers
-Addressing inventory management and data challenges in retail
-The unexpected data opportunity for marketers opened up by Simbe Robotics
-How workers visit the office at a robitcs company
-Hard problems being solved by Brad
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A look at HR Tech from the point-of-view of TA! This episode covers:
-Talent-as-a-service, what it is, when to consider it
-Building out at TA tech stack and recommended tools
-Unsolved issues in TA and thoughts on LinkedIn
Bryce Rattner Keithley operates Great Team Partners (greatteam.partners), a talent advisory service, and advises several startups. -
-What Vitalize looks for in a seed stage investment
-How to reach out to Vitalize to pitch your company
-What is the work revolution and what exemplifies those types of companies -
Flow.club is a new way of working that helps connect high achievers that want to get things done. This network is currently invite only with entrepreneurs, academics, and venture capitalists.
We cover how Ricky and his co-founders worked towards a social product, solving the zero user utility problem in a work context.
What keeps users coming back and a few key aspects of Flow.club's virality.
This feels like a virtual co-working space that actually makes people more productive.
Absolutely check it out: https://in.flow.club/upcoming?inviteCode=hr-tech-gtm -
A teaser trailer for the upcoming 'Masters of Spend' that presents a deep dive on performance marketing at scale.
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Chris and I discuss:
-How Chris's marketing background led to deep customer empathy
-How marketers can get wide skill exposure through MarketerHire
-Making $1M a year as a marketer through MarketerHire
-The power of that one instagram ad -
We cover a variety of topics, including, but not limited to:
-The world's largest young population in Africa with 700M people
-The power of building an audience
-The key of consistency in building that audience
-Tying IRL events with an audience
-The competitive advantage AltSchool with have versus other ed tech companies
-Why companies outside of Africa wont be able to solve this problem -
Topics covered include:
-Ideal use case for a DAO (and how people feel about HOAs)
-Getting involved in web3 and DAOs
-Compensation setting in DAOs
-DAO operational security (protect your identity and your tokens)
-How to scale DAO management
-DAO talent management
-Co-marketing and partnerships in DAOs
-Structural benefits of Opolis over Gusto for DAO contributors
Questions? Comments? Hit me up on twitter at @elawless -
Joshua covers a range of topics in this two part episode diving deep on DAOs. Topics include:
-How to get paid to attend a conference (in crypto, of course), with an eth Denver highlight
-Colorado Limited Cooperative Associations that underpin DAOs
-Getting the first customers for DAOs -
We discuss Instawork, on demand hiring for hourly workers. We cover Sumir's entrepreneurial origin stories, key insights into the hourly worker market, and the initial steps in bringing Instawork to work.
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Alex covers community building, building the marketing funnel, finding the ideal customer profile, and prioritizing time as a founder.
The power of community buildingLeveraging Linkedin with lower cost social platformsBuilding audience with twitter and podcastingUsing partnerships and novel ways to promote eventsHow to do partner marketing when you have a small customer baseHow billboards and out-of-home can help in HRMoving from ideal customer profile to target use caseThinking through the very early stages of product messagingAnd more!
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Where Acadian Ventures invests
The 4 investment themes they followIdeal profile of a company to follow themQuick thoughts on chatbots and automationThoughts from raising from a strategic investor from a former corporate venture personThoughts FOR corporate venture firmsLooking to raise? And a good fit? - reach out to Jason dot Corsello at Acadian Ventures !
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-Bundling the hiring stack
-Reaching skilled laborers
-What to think about when re-branding
-Just generally Olga being great!
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Creating an ideal customer profile with Sid Upadhyay from WizeHire
How deep verticalization leads to great NPS and high gross margins
Successful go-to-market levers
North star metrics
Surviving the pandemic shut down and a great book recommendation
Hamilton Helmers' 7 Powers (see https://7powers.com/); he calls the moat discussed "process power". Here's a summary: https://blas.com/7-powers/
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Maidbot: the commercial cleaning robot. How Micah decided on maidbot and how he's launching it.
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Hiring go-to-market talent in the US, for global companies.
Flipping the script on the offshoring of US jobs, Alariss helps global companies find the right go-to-market talent to enter the US market effectively.
Alariss connects early and late stage companies with the best go-to-market talent through their marketplace.
Joyce covers her own go-to-market background that led to this opportunity.
Getting traction with the initial set of companies.
What type of talent does well in this marketplace.
Addressing cultural differences, at scale, between talent and employers.
What comes next.
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Discuss how CareerKarma's product and go-to-market emerged as part of the lived experience of Ruben Harris.
How Ruben used his music promotion skills to build awareness and a community for career karmaThe value of community -- and audio -- in rapid reskillingHow CareerKarma is going to use their latest round of funding to invest in CareerKarma's growth and helping more people get reskilled
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Discuss bringing SenseHQ, a recruitment automation platform, to market. We cover:
Why SenseHQ focused on creating delightful experiences for job applicantsThe robust thought process that led Anil to SenseHQThe value of a delightful experience in creating brand value for staffing agenciesCompare and contrast the value propositions that resonate with staffing vs companiesThoughts on AI and chatbotsHow the expectations of employer responsiveness to applications is changing and how SenseHQ helpsPlus, much, much more.
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We cover:
Whether DAO contributors will have holidays On boarding challenges in DAOs and how layer3 helps solve this issue How to build decentralized, task verification on scale The origin story of layer3 How bounty boards address information asymmetry Where DAOs will thrive compared to companies and non-profits Whether anyone changed their babies name to RGT The instant gratification of everything And a heck of a lot more!
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