Episódios
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One of the most listened to episodes in ITS history with an average consumption rate well over 100%. Today, we go through a Weekly Prioritization and Audit Framework for entrepreneurs. We'll hit on three giant shifts you'll likely need to make - ditching a to do list and moving to your calendar, weekly progress reports, and environment design. We get a little help from our friends in Finland along the way.
For more info on the framework, subscribe to the Idea to Startup Insider Newsletter.
Tacklebox ("Build Right" for 50% off month one)Tom Eisenmann Episode
00:30 Intro
01:09 A Weekly Prioritization Framework
04:13 The Race to Five Pivots
05:49 Smooth Jazz
06:13 Finland has the most gold metals per capita
11:01 Prioritization System
13:27 Calendar
19:53 The Weekly Audit
22:53 Your Environment
25:30 An Overview of the System -
Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists.
TackleboxIdea to Startup NewsletterThe LugeTackle the Monkey FirstMiro
We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal.00:30 The Concierge MVP
02:05 The Grant Concierge MVP Example
04:56 Pushback
06:30 Smooth Jazz
07:00 David’s Idea
09:23 Concierge MVP Step One: The Three Components of Wild Success
10:43 Monkey and the Pedestal
14:08 Concierge MVP Step Two: Acquiring Customers
18:22 Concierge MVP Step Three: The Test
21:03 Concierge MVP Step Four: The Feedback Loop
22:52 The End - 85% of the Way There -
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Today we talk through a system to help you start the business you don't feel ready to start. We do this because that's the only type of business there is. You're never going to feel prepared so you can't let that fear paralyze you.
TackleboxIdea to Startup NewsletterIdea to Startup BotBig FishPut Your Ass Where Your Heart Wants to Be
We talk through the three main gaps that keep founders from starting - the Knowledge Gap, the Network Gap, and the Product Gap - and describe a method that'll help you navigate each. We get a little help from a startup idea Brian's been kicking around, a turtle swimming across the Atlantic Ocean, and the Backstreet Boys.
00:30 The Business You’re Not Quite Ready to Start 01:31 The Three Gaps
03:28 Why Turtles Swim Across the Atlantic Ocean
07:11 Smooth Jazz
07:40 Before You’re Ready
08:16 The Customized Diet Idea
10:20 The Notion Idea Template
12:06 The Knowledge Gap - The Expert Interview
15:51 The Network Gap - The Monthly Newsletter
17:48 The Product Gap - The Marathon Shoe and The Knowledge Spectrum
21:33 The End - Action Reduces Fear -
Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale.
TackleboxIdea to Startup NewsletterByldd"I'm a Neuroscientist, and these are 5 things I do every day"1:00 Your Entrepreneurial Self
2:35 The Dads
7:00 Byldd
8:04 Why Find Your Lobster Failed
12:40 The Serious Email
14:12 Entrepreneur or Tourist?
15:13 Your Entrepreneurship Handbook
20:30 The End - Implementing -
Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.
TackleboxIdea to Startup NewsletterBuilding a Story BrandYour New Life Will Cost You Your Old OneWork Clean - The Life-Changing Power of Mise en PlaceHow to Write Essays that Spread00:30 Storytelling for your startup
03:24 The Two Reasons for the Barefoot Son Story
07:09 Smooth Jazz
07:37 The Three Ruls of Good Storytelling for Entrepreneurs
08:45 Rule 1: Good Stories Are About Speed
10:44 Rule 2: You Don’t Matter
11:39 Rule 3: A Good Story is Earned
12:22 Mise En Place
14:10 The Ingredients of Your Story
17:09 The Accelerants
19:24 Airbnb Interior Design
23:23 The End: Montaigne -
Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on their main idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why the urge to pivot shows up, procrastination, and how to win a baking contest. And, English Lords from the 17th century.
TackleboxIdea to Startup Newsletter00:26 Intro
05:40 Chronic Pain Side Idea
08:30 Smooth Jazz
09:00 All Babies Are Cute
13:00 Internal vs. External Signal
14:01 Why You Have a Lawn
16:50 What to Look For in a New Idea
20:30 How to Win a Baking Competition -
Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully.
BylddTackleboxGetting Real (museum curator reference)Everyman Espresso (☕️ 🐐)
Conversely, if you choose the right first customer, you'll set yourself up for serious growth.
We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup.
Timestamps
00:27 First Time Entrepreneurs vs. Second Time Entrepreneurs
03:20 The Idea: Personality-Based Management
06:29 Why You, Why At All, Why Now
08:55 Byldd
09:55 The Story of Your Successful Startup
15:35 The Five Necessary First Customer Characteristics
16:41 Characteristic One: Pain
21:51 Characteristic Two: The Knowledge Spectrum
25:43 Characteristic Three: Measurement
28:24 Characteristic Four: Influence
29:48 Characteristic Five: Frequency
31:45 The End -
Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system.
Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case.
Hoo ahh.
BylddTacklebox00:24 Doing Things You Don’t Want To Do
02:45 Why the Eisenhower Box Doesn’t Work for Entrepreneurs
03:30 The Al Pacino Problem
04:45 Creating Content
08:00 Smooth Jazz
08:30 The Costanza Swap
10:15 One Out, One In
11:20 The Three Levers of Resilience
12:40 Scheduling
13:24 Committing
14:30 Dissecting
17:40 The Failure Case
21:15 Happiness -
Today's classic episode will help you get the first version of your product up and out this weekend.
BylddTackleboxTacklebox NewsletterThe Personal MBA
We use a three-part framework to help you focus in on the one core feature you've got to nail that can be built by someone with no technical or product building skills in an afternoon. We also find your customers inertia and ride that wave to make it easier to use your product than not.
We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea.0:55 The Two Questions Entrepreneurs Have About Products
2:35 A Great Product Does Two Things
4:26 Entrepreneur Baggage + Airbnb for Lawn Equipment
6:29 A Mindset for Today
8:13 Step One - Process
8:53 Organ Donors
9:55 Inertia
11:35 Chronic Pain
13:07 Frank’s Process
14:50 Harry Potter and Being Chosen
15:43 Step Two - Metrics
17:12 Chronic Pain Ex-College Athlete SOM
18:35 Outcome not Features - The Product is Irrelevant
19:16 The Five Marketing Archetypes - STTC, Pain, Cost, Apparate, Urgency
20:19 Step Three - Delivery (The Product)
20:32 Warby Parker
22:23 The Twelve Forms of Value
25:49 The Venmo Accountability Group -
Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup.
TackleboxIdea to Startup NewsletterFermenting IdeasPod: Customers speak ProblemPod: How to Create a Strategy for your StartupReadwiseIdea to Startup Bot00:26 Idea People
02:47 A Baseball Training Facility
04:45 Inversion
07:46 Smooth Jazz
9:24 Part 1: Identifying the Problem
12:34 Part 2: Collecting
17:22 Part 3: Chewing
20:14 Part 4: Testing
21:37 The End + How to Start -
Today's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time.
TackleboxIdea to Startup NewsletterIdea to Startup BotMore Concierge MVP Examples00:00 - Opening and introduction
02:00 - The chicken and egg startup
04:50 - The value of a Concierge MVP
07:20 - The four steps of a Concierge MVP
11:00 - Example story of coaching service Concierge MVP
14:20 - Challenges with selling/positioning the Coaching MVP
18:30 - Learning from Concierge MVP results
22:45 - The End - Momentum -
Today, we'll talk about strategy - what good (and bad) strategy looks like for startups, and how most early-stage companies lack any strategy at all. Using a framework from Good Strategy/Bad Strategy, we'll explore the three core elements: diagnosis, guiding policy, and coherent action. We'll examine strategies from a stand-up comedian and GoPro as examples, before applying the framework to craft a strategy for launching a successful children's book.
TackleboxIdea to Startup NewsletterThe Skeptical Startup EpisodeGood Strategy / Bad StrategyGet On Your Knees (comedy special)Go the F*** to Sleep00:29 The Skeptical Startup
1:58 Strategies vs Goals
3:58 The Comedian Story
8:50 Smooth Jazz
9:30 Bad Strategy
11:38 Fluff
12:12 Failure to Face the Challenge
13:19 Mistaking Goals for Strategy
14:50 GoPro
17:16 The Kernel of a Successful Children’s Book
19:56 Guiding Policy
20:50 Coherent Action
21:24 The End + You -
Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup.
TackleboxIdea to Startup NewsletterIdea to Startup BotFarnam Street - Surface AreaThe AlchemistNatalie Imbruglia - Torn00:30 When to Quit Your Job
03:25 Life Expenses Excel Sheet
04:05 The Skeptical Startup Framework
06:25 The Idea: Home AV Improvements
07:44 Smooth Jazz
08:22 The Logistics of $8k
11:26 An AV Marketplace
12:46 Reduce the Surface Area
15:27 The Search
16:30 A Lead for the AV Startup
19:16 The End - Your Goals
19:26 A Goal Framework -
Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How?
TackleboxIdea to Startup NewsletterIdea to Startup Bot -
Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.
TackleboxIdea to Startup NewsletterIdea to Startup Bot00:33 One Sentence Marketing
01:10 Train to NYC
03:04 The best marketing Brian’s seen in a while
06:42 Smooth Jazz
07:28 Choosing a Customer and the Knowledge Spectrum
08:54 Air Quality Idea
13:07 Inflection Points + The Conference Exercise
14:09 The End - Vietnamese Coffee -
Today, we dive into a practical, resilient system to help you carve out and hold time for your startup amidst the craziness of your life. Most startups fail because the founders lose momentum when predictable life things pop up - you were supposed to work on your startup but your kid was sick or your job gets busy. You need to build a system that adjusts to this constant "failure state" - one that doesn't require Herculean willpower (wake up every day at 4am) and makes working on your startup easier than ignoring it. Today, we help you do that.
TackleboxLoomOneTabLight Phone II
00:26 A System to Make Time for your Startup This year
02:55 Dad Fitness Club Idea
04:59 Smooth Jazz
05:41 Sell the Position
09:13 Life Inventory
10:11 Never Rely on Willpower
10:57 Previously On
12:42 The Five Minute List
13:44 Do The Thing
15:57 The End + The System -
Seth Godin (!) and Brian go through startup ideas. Seth gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling.
The Song of SignificanceTackleboxPurple CowLinchpinThe DipTed Talk - How to Get Your Ideas to SpreadThe Tribes We LeadSeth on Farnam Street - Failing On Our Way To MasteryThe Coaching Habit - Michael Bungay StanierFarmer JonesEcosia Search EnginePoilane Bakery
This is Brian's favorite episode ever.01:45 How Brian and Seth Met 05:10 Idea #1 - Helping Doctors and Patients get 2nd (and 10th) opinions 10:48 Idea #2 - How to Start a Pasta Truck 13:01 Landlords and Renters 14:45 Bootstrapping the food truck - emotional vs. financial risk 17:13 Can you start a business if you’re not a domain expert? 18:42 Idea #3 - The Scalable Coach 22:50 Entrepreneur Pacs 26:15 - Idea #4 - Update to CSAs 31:20 - How to Pitch Something Uncomfortable - who takes the risk 34:15 - Idea #5 - Cost Transparency 40:37 - Confusing Freelancing and Entrepreneurship 45:08 - The Billboard Question - (outstanding, make sure you get here)
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Today, we’ll teach you how to avoid sabotaging your startup. Most founders think the best way to build a startup is to mitigate risks - to optimize for worst case scenarios. But the actual way to build a successful startup is to optimize for tasks with the highest ceiling - to do the things that might give you asymmetric gains, if they work. This is unnatural and hard - the Problems and Opportunities Method, the second in our Method series, will help.
TackleboxIdea to Startup NewsletterDay One AppThe Hail Mary Pass that Saved HingeLoss Aversion is Paralyzing Your StartupFeast of the Seven Fishes
00:22 Problems and Opportunities
02:26 Find Your Lobster Story
08:10 Asymmetric Progress
10:00 Smooth Jazz
10:45 The To Do List Monster
14:20 The Obstacle is the Way
15:12 Ambiguity Aversion, Loss Aversion, and Magicians
15:55 Helping Parents Plan Dates
18:22 Scheduling and the Actual Downside -
Today, we'll help you build a system to be different. We dive into the Persona Venn Diagram Method - a tool designed to help you identify and capitalize on your unique strengths - and we'll talk through how the path you might think holds the least risk actually guarantees the most. This is the first in a series of episodes on the Methods we use at Tacklebox to help our founders build differentiated businesses.
TackleboxBeehiiv (Idea to Startup Newsletter)Day One Journal
00:25 How to be Different
02:16 Talk at Columbia Business School
02:55 The Path to an Interesting Job
06:35 Status and Happiness
09:45 The Happiness Formula
11:43 Smooth Jazz
12:27 The Personal Venn Diagram Method
13:29 Drawing and Adding Circles
17:53 Implementation
19:26 The End -
Today, we'll kick off a new series where we'll start an idea live on the pod. Actually, we'll start two. One in the healthcare space, one in the AI space. The hope is that you've got an idea and can follow along with us. Today we'll cover when your idea is ready to start, how to structure the first couple of weeks, and how to think about the giant boulder sitting in front of you. Also, there's a brief Ruby cameo because she's been absent for a few weeks.
TackleboxAI Brian4000 Weeks - Mostrar mais