Episódios
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In this episode, we sit down with Mikołaj Polaczyk, a UX design specialist, to dive deep into the world of user experience and its powerful impact on business. You’ll discover how UX can drive brand recognition, build customer loyalty, and ultimately fuel growth.We’ll explore what sets great user experiences apart, the role of research and testing, and how understanding your audience on a deeper level can transform your brand. Mikołaj will also discuss how companies like Apple and Spotify use user-centered design to stay ahead and why investing in UX is more critical than ever.Curious about the essentials? Mikołaj will share his insights on what every business needs to know to elevate their UX approach, and why going beyond the basics can make all the difference. Finally, we’ll uncover the traits of companies that succeed with UX and how to determine if your business is ready for the journey.Stay tuned for practical advice and strategies on making user experience a key pillar of your brand's success! 🌟#digitalmarketing #productdesign
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In this podcast episode, we sit down with Marta Janek, Programmatic Advertising expert and Team Leader at XNW, to explore the ins and outs of programmatic advertising. You’ll learn when programmatic is the perfect solution and when it might just be wasting your budget.
We'll dive into how to measure performance, the areas of digital marketing where programmatic shines, and why staying focused and ensuring your brand is mature enough for this approach is crucial. And of course, we'll break down the costs—why it can be expensive and what factors drive that price up.Juicy details? Marta will share how programmatic ads can play a significant role in driving leads and sales, why proving ROI can be tricky, and how to effectively measure success. Finally, she’ll outline the perfect profile for businesses that should jump into programmatic buying for lead generation and sales right now.Stay tuned for valuable insights into whether programmatic advertising is worth the investment! 🚀
Our website: https://mta.digital/Facebook: https://www.facebook.com/mta.agency/Instagram: https://www.instagram.com/mta.digital/LinkedIn: https://www.linkedin.com/company/mta-digital-sp--z-o-o-/#programmatic #sales #marketingcampaigns
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