Episódios

  • In this episode of Leveraging Thought Leadership, host Bill Sherman engages with Steve Wunker, Managing Director of New Market Advisors and co-author of the groundbreaking book The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization. Join them as they delve into the intricacies of fostering innovation within organizations and cultivating innovative leadership.

    Steve Wunker shares the core essence of The Innovative Leader,
    emphasizing its focus on the practical "how" of innovation. Drawing from interviews with 50 top innovative leaders and two decades of professional experience, the book provides actionable insights for individuals and organizations aiming to embrace innovation effectively.

    Delving into the genesis of the book, Wunker explains the rationale behind merging leadership and innovation, bridging a crucial gap in existing literature. He recounts his journey collaborating with luminaries like Clayton Christensen and Fred Reichheld, emphasizing the transformative power of distilling complex concepts into compelling narratives.

    The Innovative Leader isn't just another book; it's a culmination of
    rigorous research and inductive conversations aimed at demystifying innovation. Wunker sheds light on the book's data-driven approach, underscored by the belief that innovation is fundamentally about systems rather than sporadic bursts of inspiration.

    As they explore the strategies for book promotion, Wunker emphasizes the importance of striking a balance between broad outreach and deep engagement. From social media blitzes to keynote speeches and immersive articles, the book's marketing campaign is meticulously crafted to resonate with diverse audiences.

    Looking ahead, Wunker envisions The Innovative Leader as a seminal work shaping the landscape of innovative leadership for years to come. With aspirations for it to become a staple on the shelves of aspiring and seasoned leaders alike, Wunker underscores the importance of continuous engagement and dissemination across various platforms.

    Tune in to this episode for invaluable insights into building a
    culture of innovation and unlocking the potential of leadership in
    driving meaningful change within organizations.

    Three Key Takeaways:

    • Innovation is Systematic: The episode emphasizes that innovation isn't merely a stroke of luck or genius but a systematic process. By understanding and implementing effective systems, individuals and organizations can foster a culture of innovation and sustain it over time.

    • Practical Actionability: The Innovative Leader stands out for its
    emphasis on practicality and actionability. It fills the gap in
    existing literature by providing step-by-step guidance for leaders and managers who aspire to drive innovation within their organizations, offering tangible strategies derived from real-world experiences.

    • Comprehensive Marketing Strategy: Wunker highlights the significance of a comprehensive marketing strategy for launching a book successfully. By combining broad outreach through platforms like social media with deep engagement via keynote speeches, articles, and podcasts, authors can maximize their book's impact and ensure its longevity in the market.

    If you want to learn more about balancing Innovation and Integration be sure to check out this article by Thought Leadership Leverage founder and CEO Peter Winick.

  • In this episode of "Leveraging Thought Leadership," host Peter Winick sits down with Tony Martignetti, Founder and Chief Inspiration Officer at Inspired Purpose Partners, author of climbing The Right Mountain: Navigating the Journey to An Inspired Life and host of the Virtual Campfire podcast. Tony shares his journey into the world of thought leadership, which began not from a clear plan, but through a series of life shifts that revealed a deeper passion for guiding leaders in chaotic times.

    Tony describes how his path transitioned from finance and strategy roles in biotech to thought leadership and executive coaching. Despite success in his previous careers, he felt something was missing. Growing up, Tony had a creative side, known for his art, but societal expectations pushed him toward pre-med and then business. The discomfort of being in the wrong field led him to re-evaluate his career, ultimately deciding to forge his own path. He emphasizes the importance of creating your own place when you don't fit in elsewhere, using curiosity and exploration to discover where you belong.

    His approach to finding his niche combined a balance of passion,
    skill, and market demand. Tony introduces his guiding philosophy,
    "Expand your vision, narrow your focus," encouraging exploration
    before narrowing down on a specific area to serve. By having
    "curiosity conversations," he was able to understand the problems and pain points of others, leading him to his current role as an executive coach for tech leaders.

    Tony's clients are typically in the tech industry, where his unique
    perspective aligns well with innovative thinkers. He helps chief
    technology officers, chief science officers, and chief strategy
    officers communicate their technical ideas to a broader audience and break down silos within their organizations. Through his work, he facilitates better communication among teams and creates a collaborative environment for leaders.

    While most of his work requires being physically present with his
    clients, Tony is considering productizing some aspects of his coaching to offer more scalable solutions in the future. He acknowledges the challenge many thought leaders face with marketing and sales and shares his three-part strategy to overcome it: "Affiliate, Associate, Collaborate." This approach involves partnering with other experts, engaging in professional groups, and collaborating with others to create greater impact.

    Overall, this episode delves into Tony's journey from a traditional
    career path to becoming a thought leader in the tech industry. It
    highlights his insights into building connections, fostering communication, and navigating the challenges of a rapidly hanging world.

    Three Key Takeaways:

    • Forge Your Own Path: Tony Martignetti's journey illustrates that
    career paths are not always linear. He transitioned from finance and strategy roles in biotech to thought leadership in tech, emphasizing that sometimes you need to create the place where you belong rather than trying to fit into predefined roles. He encourages people to use curiosity and exploration to find their unique path.

    • Expand Your Vision, Narrow Your Focus: Tony's guiding philosophy underscores the importance of exploring a wide range of possibilities before honing in on a specific niche. This approach allows for a broader understanding of where one can make the most impact before concentrating efforts on a particular area. Through "curiosity conversations," he was able to understand others' needs and pain points, guiding him to his current role as an executive coach for tech leaders.

    • Affiliate, Associate, Collaborate: Tony shares his strategy for
    overcoming the marketing and sales challenges that many thought leaders face. This three-part approach involves affiliating with other experts to offer comprehensive solutions, associating with professional groups for personal and business development, and collaborating with others to create greater impact. These steps highlight the importance of building relationships and leveraging a network to succeed in thought leadership.

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  • In this episode of the Thought Leadership Leverage podcast, host Bill Sherman dives into the realities of space settlement with Kelly Weinersmith, biologist and adjunct assistant professor at Rice University, and Zach Weinersmith, comic artist and author. Known for their book "Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Everything," the Weinersmiths have recently released "A City on Mars: Can We Settle Space, Should We Settle Space, and Have We Really Thought This Through?"—a book that raises tough questions about the feasibility and ethics of colonizing new worlds.

    The episode uncovers some hard truths behind the idea of settling space. While space exploration seems exciting and full of promise, the Weinersmiths caution that many of the technological, biological, and social challenges remain unsolved. In their book, they explore whether the dream of building new worlds in space is achievable or could lead to unexpected consequences.

    Kelly and Zach discuss the evolution of their book's thesis—from an optimistic view of imminent space settlement to a more nuanced, realistic perspective. They reveal how their research journey influenced this shift, sharing the complexities of dealing with sensitive topics and the mixed reactions they received from the space community. While some experts supported their critical approach, others reacted with resistance and disappointment.

    The episode also touches on the importance of humor in science communication. The Weinersmiths explain how humor helps make complex ideas more accessible and engaging. Their book, filled with witty illustrations and anecdotes, balances deep scientific insights with a lighthearted touch, providing a unique take on the question of space colonization.

    Bill and his guests explore the broader implications of space settlement, examining potential issues such as the environmental impact, the governance of space colonies, and the psychological effects of living in confined, isolated environments. The conversation also highlights the importance of empirical evidence and the rigorous research methods employed by the Weinersmiths, who sought input from a wide range of experts to build a comprehensive view of space settlement's challenges and opportunities.

    Tune in to this thought-provoking episode for a deep dive into the reality of space exploration, the impact of metaphor on our understanding of complex concepts, and the role of humor in making science accessible. Whether you're a CEO, leadership coach, entrepreneur, or thought leader, you'll find valuable insights into why space settlement might be more complicated than it seems—and why a critical perspective is essential as we look to the stars.

    Three Key Takeaways:

    • The Challenges of Space Settlement Are Complex and Multidisciplinary Kelly and Zach Weinersmith's book, "A City on Mars," explores the myriad challenges of space settlement, from technological to biological, psychological, and legal issues. Their extensive research reveals that many unresolved questions make the idea of colonizing Mars or other celestial bodies far more complex than it might seem. They underscore that successful space settlement requires significant advancements in multiple fields, and many assumptions about its feasibility may not hold up under scrutiny.

    • Humor as a Tool for Science Communication The Weinersmiths demonstrate the importance of humor in making complex scientific topics accessible and engaging. They explain how humor can be used to break down barriers and keep audiences interested, even when discussing dense subjects like space law or the psychological effects of isolation. By weaving humor into their work, they make the science approachable while still maintaining accuracy and depth.

    • The Impact of Metaphors on Perception The guests discuss how metaphors can shape our understanding of complex concepts like space exploration. Zach Weinersmith points out that metaphors, like the "wagon train in space" analogy from Star Trek, can both guide and limit our perception of what space settlement entails. This observation underscores the importance of critically examining the stories and metaphors we use to describe emerging technologies and scientific endeavors, as they can influence public opinion and expectations.

  • In this episode of the Thought Leadership Leverage podcast, host Peter Winick sits down with Robert Hargrove, founder and CEO of Masterful Coaching, co-founder of the Harvard Leadership Project, and author of ten influential books, including "Masterful Coaching." This insightful discussion explores the evolving landscape of thought leadership, focusing on the shifting dynamics in publishing and the rise of social media.

    Robert shares his unique perspective on how publishing has transformed over the years. During a recent visit to a Barnes & Noble, he noticed that most books in business and politics were authored by thought leaders. However, when he browsed LinkedIn, he observed a wave of recycled content from decades ago, repackaged as something new. This led to a conversation about how thought leadership has moved from long-form content, such as books, to short-form content on social media. While social media provides rapid access to ideas, Robert and Peter discuss the significant difference in depth and quality between reading a book and scanning a LinkedIn post.

    Defining thought leadership, Robert describes it as presenting a big idea that is eye-opening, brain-tingling, and paradigm- shifting. He emphasizes that the idea doesn't need to be entirely original but should offer a new perspective or improve upon existing concepts. He uses Marty Neumeier's "Brand Flip" as an example of how traditional ideas can be approached in a fresh way.

    The conversation delves into the nuances of thought leadership on social media, addressing the importance of civil discourse and
    respectful disagreement. Robert stresses that engaging with others' ideas and leaving thoughtful comments can foster a healthy exchange and build new relationships. He also discusses his journey into podcasting and the impact of verbal interactions on the audience, highlighting how even non-groundbreaking conversations can spark meaningful thoughts among listeners.

    Finally, Robert and Peter share their favorite podcasts and writers,
    such as Malcolm Gladwell and Adam Grant, comparing their unique styles in both book and podcast formats.

    Tune in to explore the evolution of thought leadership and gain
    insights into how to navigate and succeed in this changing landscape.

    Three Key Takeaways:

    • Shift from Long-Form to Short-Form Thought Leadership: The landscape of thought leadership has shifted from long-form content, like books, to short-form content on social media platforms. While this change offers accessibility and immediacy, it can lead to a reduction in depth and quality. Robert Hargrove discusses how, in the past, a book was a hallmark of thought leadership, but today, many thought leaders focus on shorter, more digestible content. This shift requires a balanced approach to maintain quality while reaching a broader audience.

    • Redefining Thought Leadership: Thought leadership is not just about creating original ideas; it's about presenting concepts in a way that is eye-opening, paradigm-shifting, or improving upon existing ideas. Robert emphasizes that thought leadership can be delivered through various mediums, including speeches, podcasts, and social media, not just books. He cites Marty Neumeier's "Brand Flip" as an example of presenting traditional ideas with a fresh perspective, highlighting that thought leadership can be achieved without a book.

    •Civility and Respect in Social Media Discourse: The episode explores the dynamics of thought leadership on social media, where it can be challenging to maintain civility and respect in discussions. Robert suggests that engaging in respectful disagreement, seeking dialogue, and contributing thoughtful comments are crucial for meaningful exchanges. He underscores that these interactions can help build relationships and open doors to new audiences. This approach fosters a collaborative environment where different viewpoints are valued and
    respected.

    Whether you publish your content in a book, on social media, or other medium it has to be clear and engaging. Peter Winick and the team at Thought Leadership leverage can help you develop a variety of material for any medium!

  • In this episode of "Leveraging Thought Leadership" with host Peter Winick, the guest is Rob Volpe, a keynote speaker, award-winning author, and trainer who focuses on promoting empathy in the workplace. Volpe is the author of "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time," and founder and chairman of Ignite 360, a marketing and research firm that emphasizes empathy.

    Volpe discusses his journey to becoming a thought leader, starting from a background in Hollywood where he became interested in marketing and understanding human behavior. His journey eventually led him to realize that empathy was the key to his success. Through storytelling, he shares how empathy can be used to understand others and build better relationships, which also contributes to improving business outcomes.

    He recounts his experience growing up in a small town in Indiana, where he used empathy as a survival skill to navigate bullying. This led him to understand others' perspectives, even when he didn't agree with them, and helped him develop a communication style that fostered positive relationships.

    Volpe addresses the question of whether empathy is innate or developed. He likens it to a muscle that needs constant exercise to grow stronger, emphasizing that leaders should promote empathetic cultures. However, he notes that many CEOs struggle with empathy, as they fear losing respect if they show vulnerability in the workplace.

    Despite these challenges, Volpe believes that a culture of empathy can improve business metrics. Studies are emerging that support this idea, demonstrating that empathetic organizations perform better over time. The challenge, however, lies in changing long-held beliefs about workplace dynamics and encouraging a shift toward embracing emotional intelligence (EQ).

    Finally, Volpe discusses the services he offers through Ignite 360 and his keynotes. His audience includes professional workplaces where empathy can improve customer service, finance, and other functions that require a higher degree of emotional intelligence. He provides training and presentations that help organizations understand and apply empathy to create better work environments.

    Three Key Takeaways:

    • Empathy as a Core Skill: Rob Volpe emphasizes the importance of empathy in both personal and professional contexts. He shares how empathy can be developed like a muscle through consistent practice and active engagement. This skill not only improves workplace dynamics but also enhances customer relationships and overall business performance.

    • The Role of Empathy in Leadership: Many CEOs recognize the need for empathy in fostering a positive workplace culture, yet many struggle with vulnerability and fear of losing respect. Volpe underscores the importance of empathetic leadership in setting the tone for an organization, encouraging a shift toward embracing emotional intelligence (EQ) despite long-held corporate beliefs.

    • Empathy's Impact on Business Success: Volpe discusses studies that demonstrate a correlation between empathetic organizations and better business outcomes. He points out that while industries like tech and healthcare may not traditionally prioritize empathy, they can benefit from embracing it to improve customer experiences and employee satisfaction. His work at Ignite 360 aims to help organizations build empathetic cultures to drive better performance over time.

    Rob's business is empathy but it can be hard to create offerings around soft skills. If you have big ideas around EQ but are struggling to bring that content to your audience in a meaningful way, Peter Winick and the Thought Leadership Leverage team can help you!

  • In this episode, we dive into the often-discussed but seldom addressed divide between academics and practitioners in the STEM (Science, Technology, Engineering, and Mathematics) field. We welcome two esteemed guests: Dr. Amanda Diekman, Professor of Psychological and Brain Sciences and Associate Vice Provost for Faculty and Academic Affairs at Indiana University, and Jayshree Seth, Chief Science Advocate and Corporate Scientist at 3M.

    Dr. Diekman acknowledges the existence of a gap between academia and industry, suggesting that it persists partly because people believe it does. However, she emphasizes that the divide can be bridged through effort, communication, and setting clear expectations. The most immediate impact of academic work is when students apply it in their careers, indicating a strong need for better alignment between academic research and industry practice.

    Jayshree Seth uses the metaphor of "paths not taken" to explain the academic-practitioner divide. She points out that when people stick to the familiar, the less-traveled routes become increasingly invisible. To bridge the gap, individuals must step out of their comfort zones and embrace new approaches, even if it means learning new rules and navigating uncharted territory.

    Jayshree and Amanda share a common interest in understanding why women, who earn STEM degrees, often do not pursue careers in STEM. Jayshree approached this issue from a social science perspective, seeking ways to ensure persistence among women in STEM fields. Amanda, with a background in gender roles and representation, found stability in the gender distribution within STEM unexplained by conventional narratives. Their collaboration aimed to identify and address the signals that deter women and minorities from engaging with STEM.

    Jayshree's role as Chief Science Advocate at 3M emerged from the company's efforts to understand public perception of science, which revealed that many people believed science had little impact on their lives. This realization motivated her to advocate for science and connect with like-minded researchers like Amanda. Amanda's research on gender roles and communal goals resonated with Jayshree's experience, leading to their collaboration.

    Amanda and Jayshree conducted a study to examine how goal congruity, the alignment between personal goals and workplace or academic values, affects students' engagement in STEM. They focused on communal goals, recognizing that a lack of context, collaboration, and empowerment might deter underrepresented groups. The study sought to document the psychological benefits of nudging students toward a purpose-driven approach in STEM, highlighting the need to shift the culture to foster inclusion and belonging.

    Jayshree identifies three critical areas where communal goals play a role in STEM: contextualization, collaboration, and empowerment. She shares her journey of feeling out of place in a male-dominated lab, only to discover the importance of her work later. At 3M, she found these communal goals embraced, contributing to a more inclusive environment.

    The PRISM (Purpose Reflection in STEM Modalities) project is an effort to provide practical tools for STEM faculty to create assignments that encourage students to reflect on their purpose and engage in meaningful conversations. This initiative, funded by 3M, aims to bridge the gap between academia and industry, promoting STEM equity and supporting minoritized talent pipelines.

    Both Amanda and Jayshree share their visions for the future. Jayshree hopes to see the PRISM curriculum become mandatory in STEM classes, fostering a sense of belonging and encouraging students to align their goals with communal values. Amanda envisions a broader cultural shift that creates more space for diverse values and perspectives in STEM, ultimately leading to increased retention and success among faculty and students alike.

    Join us as we explore these critical topics and uncover actionable steps to bridge the gap between academia and industry in STEM, ultimately creating a more inclusive and supportive environment for all.

    Three Key Takeaways:

    • Bridging the Academic-Practitioner Divide: The divide between academia and industry in STEM is real but can be overcome with better communication, clearer expectations, and a focus on shared goals. Both academic researchers and industry practitioners need to explore untaken paths and learn from each other to close this gap.


    • The Role of Goal Congruity in STEM: The concept of goal congruity—alignment between personal goals and workplace or academic values—is critical in encouraging underrepresented groups to pursue and persist in STEM careers. The lack of communal goals, such as collaboration and empowerment, can create barriers for women and minorities. Addressing these gaps can increase inclusivity and belonging.
    • The PRISM Project and Cultural Change: The PRISM (Purpose Reflection in STEM Modalities) project is designed to provide practical tools and templates to help STEM faculty integrate purpose-driven assignments into their curriculum. By promoting a more inclusive culture that values communal goals, the project aims to drive cultural change in STEM, ultimately leading to increased diversity, retention, and success for students and faculty alike.
  • Join us for a riveting episode of Leveraging Thought Leadership as host Bill Sherman welcomes Dr. Davron James, a renowned public speaker, life coach, and the host of the weekly live radio program, "Everyday Peace" on the Unity Online Radio Network.

    In this enlightening conversation, Dr. James shares her inspirational journey into thought leadership, which began at the age of 17 when she stumbled upon the transformative book "The Power of Positive
    Thinking." This encounter sparked a profound realization - she already had access to everything she needed to achieve her potential! Driven by this newfound insight, Dr. James embarked on a mission to empower others, unleash their innate abilities, and embrace a mindset of positivity and resilience.

    As Dr. James delves into her thought leadership platform, "Everyday Peace," she reveals how she seamlessly integrated principles of peace and wholeness into her professional endeavors, particularly in the field of pharmacy. By infusing her lectures with insights on cultivating inner peace amidst life's challenges, she witnessed a profound impact on her audience's well-being and mindset. Through her keynote speaking engagements and writings, Dr. James continues to spread her message of empowerment, encouraging individuals to redefine
    their perceptions of stress and adversity, and embrace a "can do"
    attitude rooted in self-awareness and acceptance.

    Drawing upon her background in acting, Dr. James illuminates the
    connection between presence, authenticity, and effective communication
    in thought leadership. She shares valuable insights on utilizing acting techniques to connect with diverse audiences authentically, emphasizing the importance of being fully present in the moment to foster genuine connections and empathy.

    As the conversation unfolds, Dr. James offers practical advice for
    aspiring thought leaders, advocating for the Meisner Technique as a powerful tool for cultivating empathy and understanding in
    professional interactions. She also provides a glimpse into her
    upcoming venture in thought leadership, a forthcoming book on
    forgiveness, highlighting the emotional challenges and rewards of
    navigating this transformative journey. This will be Dr. James'
    the second book after "Freedom Is Your Birthright", which teaches how to attain internal freedom, an essential ingredient on the exciting
    journey to Everday Peace. Don't miss this captivating episode as Dr. Davron James shares her invaluable wisdom and insights on leading with purpose, authenticity, and everyday peace. Tune in to Leveraging Thought Leadership and embark on your own journey of empowerment and transformation.


    Three Key Takeaways:

    • Inner Potential Unleashed: Dr. Davron James's journey underscores the transformative power of self-belief and inner exploration. Her encounter with "The Power of Positive Thinking" at a young age ignited a realization that everything she needed to succeed was already within her grasp. This highlights the importance of self-awareness and tapping into one's innate potential to drive personal and professional growth.

    • Everyday Peace: Through her thought leadership platform, "Everyday Peace," Dr. James emphasizes the significance of finding peace and wholeness amidst life's challenges. By incorporating principles of positivity and resilience into her professional endeavors, she empowers individuals to redefine their perceptions of stress and adversity. This takeaway underscores the importance of cultivating a mindset of gratitude and acceptance to navigate life's ups and downs with grace and resilience.

    • Authentic Connection: Dr. James's insights on leveraging acting techniques to foster authentic connections underscore the importance of presence and empathy in thought leadership. By being fully present in the moment and embracing vulnerability, thought leaders can forge genuine connections with their audience and inspire meaningful change. This takeaway highlights the transformative impact of authentic communication in fostering empathy, understanding, and positive change.

    If you are like Dr. James and have an idea you need to share with the world, Bill Sherman has some additional advice that can help you make the platform for that idea powerful!

  • Join us for an enlightening conversation on the latest episode of Leveraging Thought Leadership with esteemed guest Dr. Helen Mesier, a trailblazer in the field of translational medicine. Dr. Mesier shares her remarkable journey from a childhood dream of becoming a family doctor to her current role at Fountain Life, where she is pioneering groundbreaking approaches to healthcare.

    During our discussion, Dr. Mesier candidly reveals the challenges she encountered in bridging the gap between scientific research and clinical practice. With a deep commitment to applying cutting-edge science to patient care, she recognized the critical need for more proactive and preventive measures in addressing the rising tide of chronic diseases. This realization led her to Fountain Life, where she is leading efforts to shift the conversation around medicine from reactive treatment to proactive prevention.

    At Fountain Life, Dr. Mesier and her team are revolutionizing healthcare by adopting a proactive approach to screening and preventive care, even in asymptomatic individuals. By challenging traditional healthcare paradigms and leveraging innovative strategies, they aim to empower individuals to take control of their health and well-being.

    Throughout our conversation, Dr. Mesier shares valuable insights into the importance of collaboration and thought leadership in driving meaningful change in healthcare. From engaging policymakers and industry stakeholders to collaborating with fellow thought leaders, she emphasizes the power of collective action in advancing the field of medicine.

    Tune in to this thought-provoking episode as Dr. Helen Mesier shares her expertise and vision for the future of healthcare. Whether you're a healthcare professional, thought leader, or executive, you won't want to miss this insightful discussion on the evolving landscape of medicine and the critical role of proactive healthcare in shaping a healthier future for all.

    Three Key Takeaways:

    Proactive Healthcare: Dr. Mesier emphasizes the importance of shifting the healthcare paradigm from reactive treatment to proactive prevention. By implementing proactive screening and preventive measures, individuals can take control of their health and address potential health risks before they escalate into chronic diseases. Collaborative Approach: Collaboration is essential in driving meaningful change in healthcare. Dr. Mesier highlights the power of collective action, whether through engaging policymakers, collaborating with industry stakeholders, or partnering with fellow thought leaders. By working together, healthcare professionals can leverage their collective expertise to advance the field and improve patient outcomes. Evidence-Based Practice: Dr. Mesier underscores the importance of evidence-based practice in healthcare. From conducting rigorous research to publishing peer-reviewed articles, she emphasizes the need to substantiate innovative approaches with scientific evidence. By demonstrating efficacy and credibility, healthcare professionals can garner support for new initiatives and inspire confidence among patients and stakeholders.

    If you want your content to reach your primary audience but are
    struggling to identify them reach out to Peter Winick to discuss
    getting help developing an editorial plan that will bring your best
    ideas to those who can have the most impact!

  • Welcome to another insightful episode of Leveraging Thought Leadership with your host, Peter Winick. Today, we are honored to have Dr. Pradeepkumar Sacitharan, the CEO of Donsfield, a distinguished global business and trade development firm dedicated to empowering individuals and organizations to expand and reach their full potential. Dr. Sacitharan is also the author of "99 Trillion Helpers To Improve Your Gut Health: How To Boost Your Metabolism, Productivity, And General Wellbeing In As Little As A Month Without Popping Any Pills," a groundbreaking book that explores the transformative power of gut health on overall wellness.

    Join us as Pradeep shares his remarkable journey of resilience and
    triumph, from being a war refugee smuggled into London by his brave mother to navigating the challenges of growing up in social housing surrounded by gangs. Despite facing adversity, including a serious gang fight that left him in a coma, Dr. Sacitharan remained determined to change his life trajectory. Through sheer perseverance and an unwavering commitment to self-improvement, he embarked on a path of education and discovery that ultimately led him to Oxford and Harvard, catalyzing his thinking on the world and what is possible.

    Dr. Sacitharan's journey is a testament to the power of resilience,
    determination, and the transformative potential of education. From dropping out of high school at 16 to becoming an associate professor and VP of Development in Biotech, he defied the odds and carved out a path to success that few could have imagined. His story serves as an inspiration to individuals from all walks of life, demonstrating that with passion, perseverance, and grit, anything is possible.

    As a thought leader and visionary entrepreneur, Dr. Sacitharan is
    driven by a singular mission: to be of service to his species and
    inspire the next generation to reach new heights. Pradeep shares
    invaluable insights on the importance of emotional drive, setting bold goals, and the fundamental role of sales in every aspect of life. From overcoming personal and professional hardships to navigating the complexities of the business world, his wisdom and experience offer invaluable lessons for aspiring thought leaders and entrepreneurs alike.

    Join us as we delve into the mind of Dr. Pradeepkumar Sacitharan and discover the secrets to unlocking your full potential and making a lasting impact in the world.

    If you want to set bold goals for your own career or business but are not sure where to start reach out to Peter Winick, CEO of Thought Leadership Leverage to discuss what strategies we can provide to propel you forward.

    Three Key Takeaways:

    Resilience and Determination: Dr. Pradeepkumar Sacitharan's journey from being a war refugee to a successful entrepreneur underscores the importance of resilience and determination in overcoming adversity and achieving one's goals. Emotional Drive and Purpose: The episode highlights the significance of emotional drive and purpose in fueling personal and professional success. Dr. Sacitharan emphasizes the importance of identifying what emotionally drives you and using that passion to fuel your journey toward your goals. Sales as a Fundamental Skill: Dr. Sacitharan discusses the role of
    sales in every aspect of life, from personal relationships to
    professional endeavors. He stresses the importance of developing
    strong sales skills and emphasizes that salesmanship is essential for building meaningful connections and achieving success in today's world.
  • Step into the world of thought leadership with host Bill Sherman on the latest episode of Leveraging Thought Leadership. Joining him is Anton Skornyakov, the Managing Director and co-founder of Agile.Coach, who brings a wealth of knowledge from his diverse background in mathematics, physics, and teaching Scrum methodologies. Anton's journey into the realms of leadership and coaching offers a fascinating exploration of how technical expertise can be translated into accessible language for beginners.

    Anton's multilingual proficiency – with Russian as his first language, followed by German, and English as his third – adds an interesting layer to his ability to communicate complex ideas in a clear and relatable manner. As he delves into the intricacies of teaching Scrum and workplace transformation, he shares valuable insights on the art of moving from highly technical jargon to language that resonates with beginners. His approach is rooted in active listening and attentiveness to the audience, ensuring that concepts are conveyed effectively and comprehensively.

    A key aspect of Anton's teaching methodology lies in the use of metaphors drawn from everyday experiences. One of his favorite metaphors involves assembling Ikea shelves, which serves as an analogy for understanding knowledge work. By comparing the process of assembling furniture to the nature of knowledge work – where the majority of time is spent on cognitive tasks rather than physical labor – Anton provides a tangible framework for grasping complex concepts. Through such relatable examples, he emphasizes the importance of managing knowledge work effectively to drive success in various industries.

    When it comes to identifying his target audience, Anton emphasizes the value of specificity. His insights are tailored for middle management professionals tasked with organizing work for their teams, regardless of the industry they operate in. By distilling his expertise into actionable advice, Anton aims to empower leaders with practical strategies for navigating unpredictable projects and fostering a culture of innovation and collaboration. His goal is to make his insights accessible and applicable to a wide range of professionals, from software developers to non-profit managers.

    Anton's journey from training to writing his book reflects his commitment to validating ideas through real-world applications. By testing his material through blog articles and training sessions, he ensures that his insights resonate with his audience and offers tangible value. His upcoming challenge in thought leadership involves generalizing his insights even further, drawing on patterns from physics to provide enlightening "A-ha" moments for managers. As he continues to explore new frontiers in leadership and workplace transformation, Anton Skornyakov's insights promise to inspire and empower leaders across industries. Tune in to this captivating episode for a deep dive into the world of thought leadership and practical strategies for success.

    Three Key Takeaways:

    • Effective Communication: Anton Skornyakov's approach to bridging technical language with accessible explanations underscores the importance of active listening and adaptability in communication. By leveraging everyday metaphors, he demonstrates how complex concepts can be made relatable to beginners, fostering understanding and engagement.

    • Embracing Knowledge Work: Anton highlights the significance of understanding knowledge work in modern-day tasks, where cognitive tasks often outweigh physical labor. Through relatable examples like assembling Ikea shelves, he emphasizes the need for effective management of knowledge work to drive success across various industries.

    • Audience-Centric Approach: Anton's focus on targeting middle management professionals underscores the value of specificity in thought leadership. By tailoring his insights to meet the needs of this audience segment, he aims to empower leaders with practical strategies for navigating unpredictable projects and fostering a culture of innovation and collaboration.

  • Welcome to the latest episode of Leveraging Thought Leadership featuring our special guest, Liz Wiseman, CEO of the Wiseman Group and renowned author of bestsellers like "Multipliers: How the Best Leaders Make Everyone Smarter" and "Rookie Smarts: Why Learning Beats Knowing in the New Game of Work." In this captivating conversation, Liz takes us on a journey into the world of thought leadership, sharing invaluable insights gleaned from her multifaceted career.

    With a blend of humility and expertise, Liz reflects on her organic approach to thought leadership, emphasizing the importance of going where you can make a meaningful impact. Drawing from her experiences managing learning functions at Oracle University and later transitioning to teaching and advising top organizations worldwide, Liz offers a unique perspective on leadership development and the complexities of managing and leading.

    Throughout the episode, Liz sheds light on the challenges and nuances of being a speaker and thought leader, from the pressure to deliver value despite external factors to the importance of building lasting relationships beyond the keynote stage. She shares practical strategies for creating real change at an organizational level, drawing from her experiences and her commitment to equipping others with the tools they need for success.

    In addition to reflecting on her journey as an author and thought leader, Liz offers a sneak peek into her latest research project, exploring the formative experiences in people's work lives and the lasting impact of first bosses. With her signature blend of insight and authenticity, Liz leaves listeners inspired to embrace their own journey of thought leadership and drive positive change in their organizations and beyond. Don't miss out on this enlightening conversation!

    Three Key Takeaways:

    * Organic Career Growth: Liz Wiseman's journey into thought leadership underscores the importance of embracing opportunities where one can make a meaningful impact, leading to a diverse and rich career path.

    * Delivering Value as a Thought Leader: Liz shares insights into the challenges and nuances of being a thought leader and speaker, emphasizing the necessity of consistently delivering value and building lasting relationships beyond the keynote stage.

    * Empathy in Thought Leadership: Liz Wiseman highlights the importance of empathy in thought leadership, emphasizing the need to understand and empathize with the motivations and expectations of those who invite speakers. By making meaningful connections with clients and understanding their needs, thought leaders can deliver impactful presentations and foster long-term relationships.

  • In this podcast episode, Dr. Marie-Hélène Pelletier, author of "The
    Resilience Plan: A Strategic Approach to Optimizing Your Work
    Performance and Mental Health," shares insights into resilience and its profound impact on work performance and mental well-being.

    Dr. Pelletier discusses how her background in psychology and executive coaching led her to focus on resilience as a proactive opportunity for influencing outcomes earlier in individuals' lives. She emphasizes that resilience is not merely a personality trait but a skill that can be developed over time, influenced by factors such as emotional intelligence and optimism. By translating academic research into actionable strategies, Dr. Pelletier aims to empower professionals and leaders to enhance their resilience in practical ways that positively impact their work and personal lives.

    Drawing from her diverse experiences as an academic, clinical
    practitioner, executive coach, and business consultant, Dr. Pelletier
    provides valuable insights into navigating the journey of writing and launching her book. She highlights the importance of creating space and energy for intellectual creativity and resilience-building, ultimately aiming to prevent burnout and enhance thought leadership effectiveness.

    Looking ahead, Dr. Pelletier hopes that her book will not only inspire strategic thinking and action but also foster greater trust and opportunities for executive coaching and speaking engagements. Through her work, she seeks to empower individuals to embrace resilience as a strategic tool for success and well-being in both professional and personal spheres.

    Three Key Takeaways:

    * Resilience as a Strategic Focus: Dr. Pelletier emphasizes the
    proactive nature of resilience, highlighting its potential for
    influencing outcomes earlier in individuals' lives. By reframing
    resilience as a skill that can be developed rather than a fixed
    personality trait, she encourages listeners to invest strategically in
    its cultivation.

    * Translating Research into Action: Dr. Pelletier discusses the
    challenge of translating academic research on resilience into
    actionable strategies for practitioners and leaders. Drawing from her diverse background, she offers practical insights and approaches to resilience-building that resonate with her audience's experiences and needs.

    * The Journey of Writing and Launching a Book: Dr. Pelletier shares her personal journey of writing and launching her book, "The Resilience Plan." From creating space and energy for creativity to navigating the demands of publishing, she provides valuable lessons learned and insights into the process of bringing her ideas to fruition.

  • Join us in this episode of Leveraging Thought Leadership as we sit down with Eric McNulty, an esteemed educator renowned for crafting and delivering transformative educational experiences at prestigious institutions like Harvard and MIT. With a background in communications, Eric's journey from the business to the creative side, and later to the agency side, defies convention, ultimately leading him to a pivotal role as Creative Director at Harvard Business Publishing, and then on to a role as Associate Director of the Harvard T.H. Chan School of Public Health. In this episode, we discover Eric's insights on thought leadership, gained through his immersive experiences in marketing and global conference management. We uncover how his interactions with top executives and thinkers ignited his passion for leadership development, paving the way for his current focus on fostering purpose-driven leaders.

    Explore the genesis of Eric's thought leadership journey and his
    strategies for effectively disseminating ideas into the universe.
    Learn the art of asking probing questions, cultivating curiosity, and nurturing cross-domain knowledge to unlock innovative solutions and spark meaningful conversations.

    Further, Eric offers insightful advice for those just embarking on their career journey, emphasizing the importance of curiosity, adaptability, and lifelong learning in navigating the rapidly evolving landscape of leadership and professional development.

    Tune in to uncover Eric McNulty's unique approach to thought
    leadership and his mission to empower individuals to create positive change in their organizations and beyond.


    Three Key Takeaways:
    * Cultivating Curiosity and Cross-Domain Knowledge: Eric McNulty emphasizes the importance of curiosity and cross-domain knowledge in thought leadership. By exploring diverse perspectives and asking insightful questions, individuals can uncover innovative solutions and foster meaningful conversations.

    * Leadership Development and Lifelong Learning: Eric underscores the significance of leadership development and lifelong learning in today's rapidly evolving world. He encourages individuals to continuously seek satisfaction and joy in their work while adapting to new challenges and acquiring new skills.

    * Effective Response over Reaction: Eric discusses the importance of distinguishing between reaction and response in leadership. By
    learning to calibrate pace, accurately assess situations, and forecast outcomes, individuals can avoid knee-jerk reactions and achieve more positive results in challenging situations.

  • In this enlightening podcast episode, Shanil Ebrahim, Partner and
    National Life Sciences & Healthcare Consulting Leader at Deloitte
    takes us on a journey through his professional evolution from
    bioethics to consulting, shedding light on how he has become a key player in shaping the discourse around the future of healthcare.

    Ebrahim begins by recounting his early career as a bioethicist, where he grappled with profound issues ranging from pediatric intensive care to end-of-life care, advocating for patients and their families during difficult times. This experience spurred him to pursue further education, obtaining a Master's in Bioethics alongside medical science and later a Ph.D. in clinical epidemiology, all while maintaining a steadfast commitment to serving underserved and vulnerable groups.

    At Deloitte, Ebrahim has found a platform to amplify his impact, using his insights to identify healthcare challenges before they became apparent to others and advocating for patient-centered care. Over time, his role at Deloitte evolved from transactional problem-solving with clients to becoming a voice within the broader healthcare ecosystem. This evolution was further accelerated by the COVID-19 pandemic, which provided an opportunity for Ebrahim to foster critical dialogue between private and public sector organizations on a national and global scale.

    One of Ebrahim's key strengths lies in his ability to convene diverse stakeholders to tackle complex healthcare issues. Whether through formal national roundtables or more informal collaborative think tanks, he brings together a multidisciplinary mix of healthcare leaders, policymakers, and technologists to explore innovative solutions. By leveraging his extensive network and personal relationships, both within Deloitte and externally, Ebrahim ensures that the right voices are at the table to drive meaningful change.

    However, building trust and fostering open dialogue among participants is no small feat. Ebrahim emphasizes the importance of establishing trust through long-lasting one-on-one relationships, creating an environment where individuals feel comfortable challenging each other's perspectives. This foundation of trust enables Ebrahim to facilitate conversations where participants can explore nuanced viewpoints and strategies, ultimately leading to collective action.

    Three Key Takeaways:

    * Complex problems require a diverse range of stakeholders from
    various backgrounds and fields to come together in an open and
    trusting manner to seek collaborative solutions.

    * Trust is a critical part of collaboration. Through long-lasting
    one-on-one relationships and transparent communication, you can create an environment where participants feel comfortable challenging each other's perspectives and exploring innovative strategies grounded in reality.

    * Thought Leadership is about being agile and being able to have
    insights into the changing landscape of your domain of expertise.

  • In this episode, we welcome Janet Foutty, former Chair and Consulting CEO at Deloitte, and co-author of the insightful book "Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership." Janet shares her journey from the corporate world to becoming a thought leader in women's leadership development.

    We delve into why, despite her demanding career at Deloitte, Janet chose to invest her time in developing thought leadership. Janet emphasizes that in professional services and consulting, thought leadership is crucial for staying ahead in the market and providing valuable insights to clients.

    Janet reveals the inspiration behind "Arrive and Thrive" and how a
    collaboration with Simmons University sparked the idea. Together with Simmons' president, Lynn Perry Wooten, they aimed to explore not just how women arrive in leadership positions, but also how they thrive once they get there. This concept of continual arrival and thriving resonates deeply in the careers of many women, prompting Janet and Lynn to craft a book that goes beyond their own experiences by incorporating insights from interviews with various professionals.

    We uncover the process of testing ideas for the book, including
    reaching out to successful clients for their input. Despite initial
    apprehensions, Janet was overwhelmed by the positive responses,
    reinforcing the value of meaningful connections in professional
    circles.

    With the book now published, Janet reflects on the impact it has had, sparking engaging conversations with women in leadership roles and even influencing discussions with men on leadership principles. The book has become a catalyst for diverse conversations and has expanded Janet's outreach beyond her previous endeavors.

    Join us as we explore the journey of leadership with Janet Foutty,
    from arrival to thriving, and discover the insights she's gained along the way.


    Three Key Takeaways:

    * Developing thought leadership is necessary to stay ahead of market trends and to provide valuable insights to clients.

    * Many thought leaders have valuable experiences they could
    incorporate into a book. However, by including the experiences of others you can validate and elevate your ideas.

    * Maintaining a professional network of people you trust and who trust you in return can prove valuable far beyond the sales cycle.

  • In this episode, Kate Bravery, the Global Leader of Advisory, Knowledge, and Insights at Mercer, discusses the importance of thought leadership in today's workforce. Kate, also a co-author of the book "Work Different: 10 Truths for Winning in the People Age," shares insights into her roles at Mercer, including leading the Talent Advisory practice globally. She emphasizes the significance of thought leadership in bringing new perspectives to clients, particularly in the areas of health, wealth, and career.

    Kate highlights the integration of thought leadership into both
    internal and external practices, stressing the importance of aligning language and ideas to foster genuine conversations and feedback with clients. She emphasizes the need for compelling thought leadership that resonates with both internal teams and external audiences.

    Furthermore, Kate provides valuable insights into the setup of thought leadership functions within organizations, emphasizing the need to consider placement, ownership, and measurement of success. Unlike traditional functions, thought leadership can sit in various areas depending on the organization's structure, in Mercer's case, within global business solutions with a reporting line to strategy.

    This episode offers practical advice for organizations seeking to
    enhance their thought leadership capabilities and drive innovation in the ever-evolving workforce landscape.

    Three Key Takeaways:
    * Thought leadership can serve as a vehicle for challenging traditional perspectives and bringing new insights to clients, ultimately enabling organizations to tackle persistent challenges in innovative ways.

    * It is important to align language and ideas internally and externally to foster genuine conversations with clients and drive meaningful feedback loops.

    * When setting up thought leadership functions, consider placement, ownership, and metrics for success.

  • In this episode of the podcast series on bridging the researcher/practitioner public divide, Dr. Priya Nalkur, president of
    the Round Table Institute and author of "Stumbling Towards Inclusion: Finding Grace in Imperfect," shares insights on bridging theory and practice. Dr. Nalkur emphasizes the importance of language in communication, advocating for accessibility and authenticity by embracing diverse vocabulary and genres. She encourages individuals to find their unique voice, navigating the discomfort of being different and the fear of not being accepted. Moreover, she discusses the significance of audience engagement and dialogue, highlighting the value of listening to diverse perspectives even amidst resistance.

    The conversation delves into Dr. Nalkur's upcoming book, which
    champions the idea that imperfection is inherent to humanity. She
    likens relationships to icebergs, with much depth hidden beneath the surface, and advocates for vulnerability and courage in acknowledging mistakes and repairing relationships. Furthermore, the framework of adaptive challenge in coaching and organizational work is explored, distinguishing between technical and adaptive challenges. Dr. Nalkur emphasizes the necessity of adapting to change, learning from experiments, and embracing life's lessons to navigate complex challenges effectively.

    Originally conceived as a companion to workshops, the book expanded in scope due to her publisher's interest in personal details like the origin of her workshop. Dr. Nalkur shares the excitement surrounding ongoing dialogues sparked by the book, even in the pre-order phase. Continuing research has led to the identification of eight common stumbling blocks for leaders, with an accompanying assessment on her website to aid readers in overcoming these obstacles. Through the podcast, Dr. Nalkur provides valuable insights into fostering inclusive communication, embracing imperfection, and navigating adaptive challenges in both personal and professional contexts.

    Three Key Takeaways:

    * To bridge the gap between researchers and practitioners we need to be aware of the language we use and how to use inclusive language.

    * Vulnerability and courage are the keys to owning mistakes, learning from them, and allowing others to do the same.

    * By listening and understanding diverse perspectives even in the face of resistance you can gain a powerful and new understanding of a situation or problem.

  • In this podcast episode, we venture into the intricate world of
    ghostwriting with AJ Harper, a seasoned editor, and publishing
    strategist who helps authors write transformational books that enable them to build relationships, grow their brands, and make a significant impact on the world.

    Ghostwriting, a term often shrouded in misconceptions, is dissected to reveal its multifaceted nature, shedding light on the diverse roles a ghostwriter can assume. AJ underscores the importance of understanding that ghostwriting is an umbrella term with no standardized regulations, urging aspiring authors to exercise caution and discernment in their collaborations.

    Central to the conversation is the collaborative essence of
    ghostwriting. AJ shares how a skilled ghostwriter can serve as a guiding force, refining the author's concepts and intellectual
    property while remaining attuned to their vision for the book.
    Contrary to the misconception that ghostwriters simply pen entire
    books in isolation, AJ emphasizes that most engagements involve a symbiotic relationship aimed at honing the author's message,
    understanding their audience, and ensuring the book fulfills its
    promise.

    As the conversation unfolds, AJ offers invaluable insights into
    optimizing outcomes with a ghostwriter. From clarifying book
    fundamentals to incorporating contractual safeguards such as exit
    clauses and rewrite provisions, authors are equipped with practical strategies to navigate the ghostwriting process effectively.

    Furthermore, AJ underscores the paramount importance of long-term book marketing—a facet often overlooked by aspiring authors. By emphasizing the need for sustained promotional efforts spanning several years, AJ empowers authors to harness the full potential of their literary endeavors.

    In essence, this podcast episode serves as a beacon of guidance for aspiring authors navigating the labyrinth of ghostwriting. Through AJ Harper's illuminating insights and practical wisdom, listeners are empowered to embark on their literary journeys with clarity, purpose, and confidence.

    Highlights:

    * Ghostwriting involves collaboration to refine concepts, understand readers, and meet the author's goals, emphasizing clarity in book fundamentals.

    * Authors must be prepared for long-term marketing efforts, nurturing their books for several years beyond publication to maximize benefits.

    * It's crucial to ask the right questions and seek referrals when
    choosing a ghostwriter, ensuring they have relevant experience in the author's genre.

  • In this podcast episode, Thought Leadership Leverage Founder and CEO Peter Winick and COO Bill Sherman engage in an extensive exploration of the realm of enterprise thought leadership, drawing from their wealth of experience in the field. They dissect the crucial frameworks and models required to seamlessly integrate thought leadership into large organizations. Highlighting the evolving demand for meticulously researched and validated content over mere opinion-based insights, they stress the importance of aligning thought leadership endeavors
    with the strategic objectives of the enterprise.

    Moving beyond theoretical discussions, Winick and Sherman explore the practicalities of scaling thought leadership within corporate landscapes. They underscore the fundamental distinction between catering to end-users and economic buyers, emphasizing the imperative of delivering actionable and measurable ideas tailored to meet the diverse needs of large organizations. Their insights shed light on the necessity of adapting thought leadership strategies to accommodate
    high-volume, low-ticket sales approaches, are crucial for penetrating vast enterprises and ensuring widespread adoption of transformative ideas.

    The conversation culminates in an exploration of emerging trends
    reshaping enterprise buying behaviors and presenting new opportunities for thought leaders. From the advent of "train-the-trainer" models to the integration of additional needs into core programs, Winick and Sherman dissect the complexities of these trends and offer strategic insights into navigating integration deals effectively. They underscore the critical importance of aligning thought leadership initiatives with tangible business outcomes, highlighting the need to demonstrate how intellectual property can directly contribute to revenue growth, customer satisfaction, and overall organizational success.

    Three Key Takeaways:

    * Thought Leadership has to be validated when taking it to large
    organizations. More and more companies are seeing the importance of consistency and credibility that are found in validated models.

    * When scaling our thought leadership for the enterprise level don't get fixated with the end-user. Remember the needs of the economic buyer can be very different and when dealing with the organization the pains of the economic buyer have to be your focus.

    * Trends in frameworks and models don't change as fast as fashion but you still need to be aware of where the industry is going and move with it.

  • In this captivating episode, we sit down with Robin Daniels, the Chief Business and Product Officer at LMS365, to embark on a profound exploration of thought leadership in the ever-evolving landscape of technology and software companies. With a career adorned with pivotal roles in various tech enterprises, Robin brings forth a wealth of experience and insights.

    Throughout the discussion, Robin unveils the pivotal role that thought leadership plays in the trajectory of tech firms. He emphasizes the transcendence of competition beyond mere product features, underscoring the imperative for companies to anchor themselves in a higher purpose. It's this alignment with a broader mission, Robin suggests, that fosters enduring connections with customers and stakeholders.

    A particularly enlightening segment of the discussion revolves around the role of internal champions in driving organizational success. Robin shares how cultivating a culture of empowerment and trust can transform employees into passionate advocates for the company's vision. These internal evangelists, he argues, are instrumental in securing high-stakes deals and fostering organic growth.

    Three Key Takeaways:
    * Companies often compete at the feature or product level, but if you want to stand the test of time you have to stand for something bigger.

    * Moving from evangelizing to evangelizing through is a massive step, that takes time and trust but can have huge rewards.

    * People are social media are not looking to be sold to. If you want your thought leadership to catch on find the things you are passionate and knowledgable about and speak to those.