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Mike Feldstein is the founder and CEO of Jaspr that makes cool looking giant air purifiers. 10+ years ago he got into the “Disaster Business” by restoring homes after big floods, then started a generator business to combat ice storms, then started restoring homes after wildfires, then saw air quality sucked so he made giant industrial level air purifiers for the home, then Covid hit and all of sudden it was mandated in Canada doctors offices had to have large purifiers and Jaspr became a hit.
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Framework for building a new product: Ensures targeting an audience with a problem, confirms demand exists, and verifies the audience has money.
Peter Thiel's thinking approach: Offers a "spectrum of possibilities," provides multiple scenarios for any question, and backs each scenario with data or past events.
Internet infrastructure: Major companies controlling servers and cables include Amazon (32%), Microsoft (20%), Google (9%), etc.
Mark Zuckerberg's Oculus Quest demo: Demonstrated on a private jet, likely a Gulfstream G650-ER.
Evolution of sales page images: Started with a simple Google Presentation image, went through various iterations and designs, and settled on the final preferred version.
Writing Club sponsorship: Sponsored a coffee shop's writing hour in Austin, paid $75 for coffee, and tipped an additional $75.
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Unconventional ads: grab attention with raw, unexpected content.Charts: reflect on time allocation in life's different aspects.Pivoting companies: insights into successful business evolution.Wealth lessons: focus, adaptability, and discipline.High-value companies: niche ownership, recurring revenue, tech, global presence, defensive IP.
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Billboard: Despite its lack of clarity, it sparked curiosity, leading to further investigation.AIDA Formula: Simple yet impactful, it guides copywriting efforts effectively.Self-publishing: Committed to releasing a concise book by a specific deadline despite doubts.YouTube Studio: Excited to see the progress of Noah Kagan's studio relocation.Home Office Transformation: Converted into a versatile space serving multiple functions.Snack Discovery: Obleas by ConsciousSnack offers guilt-free indulgence with low calories and minimal sweetness.
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Uncover insights from a clever Michael Cera advertising campaign, pricing psychology tips, YouTube tracking tools, and challenges in design implementation. Explore diverse business models and learn from firsthand experiences in implementing a successful subscription model. This email is a goldmine of marketing wisdom and practical business advice.
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Talking with Dan Martell, an entrepreneur, angel investor, thought leader, and highly sought-after coach in the SaaS, or software as a service industry.
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