Episódios
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In this episode of The OBM Opportunity Podcast, hosts Ashley Connell, CEO and founder of Prowess Project, and Leah Steinkirk, COO, explore how AI is revolutionizing the role of Online Business Managers (OBMs). Joined by special guest Susan Frew, a seasoned entrepreneur who transitioned from sales and tech to saving $170,000 by integrating AI tools into her business, the conversation dives deep into AI-powered business management.
You’ll learn:
The top AI tools for streamlining bookkeeping, social media management, and SEO optimization. How to customize AI tools to fit your unique business needs and create humanized, authentic content. Actionable steps to identify time-draining tasks and leverage AI solutions for greater efficiency.Where to find Susan Frew
http://linkedin.com/in/susanfrewspeaks/
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In this inspiring episode of The OBM Opportunity Podcast, we dive deep into human design as a powerful tool for authentic leadership. Ashley Connell, CEO of Prowess Project, is joined by special guest Candy Barone, a recognized Human Design expert. Candy breaks down the fundamentals of Human Design and shows how OBMs can apply this unique framework to lead with confidence, maximize their impact, and bring out the best in their teams.
Here are three transformative takeaways from this episode:
Identify Your Leadership Style
Discover the five human design types—Manifesters, Generators, Manifesting Generators, Projectors, and Reflectors—and learn how each type brings a distinct strength to the table. Candy explains how knowing your type can help you align your energy with your work, making it easier to lead authentically and avoid burnout.Use Human Design to Align Teams
Learn how human design can elevate team dynamics by helping you recognize and appreciate the unique gifts each team member brings. Candy shares insights on fostering workplace harmony by structuring roles and responsibilities to fit individual strengths.Boost Business Success Through Alignment
Find out how human design can serve as a blueprint for sustainable growth. Whether you’re managing a small team or scaling your business, understanding human design can help you set up pathways that make business operations flow naturally and efficiently.Listen to learn more!
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Leah Steinkirch and Natalee Shimerdla from Prowess Project Team are here with a playful twist on small business management! In this episode, they bring the cozy town of Stars Hollow to life to explain how the GoHighLevel software can transform business processes—with examples from iconic Gilmore Girls characters! 🌸
💡 What You’ll Learn (with a Gilmore Girls Spin!):
Luke's Diner 🧰: Find out how the stubbornly traditional Luke could use GoHighLevel to embrace change and make his diner more efficient. Suki’s Kitchen 🍲: Discover how GoHighLevel can help creatives like Suki streamline their workflow while keeping the magic alive! Taylor’s Town Hall 🗳: Learn about powerful automations that would make Taylor’s heart sing—perfect for OBMs looking to simplify complex tasks. Miss Patty’s Studio 🎭: Dive into funnel creation and how Miss Patty could fill her dance classes with ease. Kirk’s Wild Ideas 💡: Get the lowdown on email marketing that’s quirky, fun, and oh-so-effective for small businesses with big dreams.If you’re ready to see how GoHighLevel can support every kind of business personality, this episode has the tips, laughs, and actionable strategies you need. Tune in now for an OBM journey to Stars Hollow! 🌟
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In this episode of The OBM Opportunity podcast, Ashley Connell, CEO of Prowess Project, uncovers the top nine things clients wish OBMs knew before their first call (the discovery call!).
Learn how to use storytelling to craft an irresistible pitch, simplify your pricing, and deliver value that leaves a lasting impression. Plus, discover the crucial role of follow-up—Ashley reveals that a whopping two-thirds of business is closed through persistence alone!
Three things you'll learn in this episode:
The secret to building confidence and making a stellar first impression on discovery calls. How to structure your pricing using anchoring and tiered models to increase client trust and ease decision-making. Effective strategies for follow-up that ensure you stay top of mind and close more deals.Whether you're a seasoned pro or just starting out, this episode is packed with practical tips to help you stand out and win more clients.
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In this episode, Ashley Connell sits down with Karen Joy Fritz, a mentor in Purpose-tivity, to dive into the art of designing productivity systems that truly work for Online Business Managers (OBMs) and their clients.
Karen shares her inspiring journey from corporate dropout to becoming a specialist in blending neuroscience with computer science, creating systems that adapt to different thinking styles and needs. Discover how understanding your clients’ unique motivations and learning styles can unlock new levels of trust and productivity, and learn why tailoring communication and tools is key to creating strong, lasting relationships.
Tune in to learn:
How to Design Custom Productivity Systems that align with each client’s unique thinking style and work preferences. The Power of Empathy and Trust in building successful OBM-client relationships. Why Integrating Natural Rhythms and Tech Tools can transform your approach to managing operations seamlessly.This episode is packed with actionable insights for OBMs ready to elevate their productivity strategies and make a lasting impact. Don’t miss out!
Where to Find Karen Joy Fritz:
Website - https://karenjoyfritz.com/
Get the Purposetivty book: https://karenjoyfritz.com/purposetivity-book
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In this insightful episode of The OBM Opportunity Podcast, Leah Steinkirch and Natalee Shimerdla, the Prowess Ops team, dive into how Online Business Managers (OBMs) can leverage Go High Level as a powerful all-in-one platform.
Tired of juggling multiple systems like Zapier and Calendly? They discuss the benefits of consolidating everything into a single platform, simplifying your operations, and cutting down on chaos. They also cover practical strategies for migrating smoothly to Go High Level, overcoming common challenges, and share expert tips on prioritizing the platform’s features based on business needs.
Whether you're considering GoHighLevel for your own OBM business or for your clients, this episode will help you determine if it’s the right fit and how to maximize its potential.
Tune in to learn:
How to Replace Multiple Tools with One Platform – Discover how Go High Level consolidates systems like CRM, email marketing, and website builders into a streamlined tool for OBMs. Tips for Efficient Migration – Get actionable advice on transitioning from disconnected tools like Zapier or Calendly to a fully integrated platform without disrupting your workflow. Prioritizing Features for Your Business Needs – Learn how to identify which Go High Level features to focus on first based on your specific business requirements and clients’ goals.Get more Prowess Project resources!
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In this episode of The OBM Opportunity Podcast, Ashley Connell, CEO of Prowess Project, sits down with Breanne Dyck, co-founder of Visionary CEO Academy. They dive into an innovative business framework that’s shaking up the world of small businesses. This approach, called the Visionary Operating System, moves away from traditional systems like EOS, offering a more flexible and efficient way to run your business.
Breanne explains how conventional operating systems often fall short for small teams, with too much hierarchy and not enough room for empowered decision-making. She introduces a fresh model that lets your team take ownership of different types of decisions—whether it’s the "how," "what," "when," or "why"—creating a smoother, more aligned operation that’s built for growth.
In this episode, you’ll learn:
How to empower your team to make key decisions, beyond just task delegation. Practical strategies to simplify your business as you scale without the usual complexity. How to stay focused on your core passion while still driving growth and efficiency.Ashley and Breanne also explore how to run more effective team meetings, spot opportunities for success, and avoid the trap of over-delegation. If you’re ready to run your business with less stress and more freedom, this episode is packed with actionable insights to help you get there!
Where to find Breanne Dyck:
Website: https://visionaryceoacademy.com/
Audit: https://visionaryceoacademy.com/audit
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Unlocking the Secrets of Business-Driven Podcasting with Megan Dougherty In this episode, Ashley Connell, CEO and founder of Prowess Project, engages in an insightful conversation with Megan Dougherty, a newly published author and expert in business podcasting. They explore the art of aligning one's expertise with client goals to drive business outcomes. Megan shares her journey from digital marketing to becoming a podcast producer and author, and the significance of strategic podcasting for micro-businesses. Key takeaways include the power of relationship-building through podcasts, different podcast structures for various business outcomes, and the value of focusing on metrics that truly impact your business success. Tune in to discover innovative strategies for leveraging podcasts as powerful business tools.
Key Takeaways:
Relationship Building Through Podcasts: Podcasts offer an excellent platform for establishing and nurturing valuable relationships with clients and industry peers, which can drive long-term business success.
Strategic Podcast Structures: Different podcast formats can serve various business goals, whether it's enhancing brand awareness, generating leads, or building authority in a niche market.
Focus on Meaningful Metrics: Instead of obsessing over vanity metrics like downloads, Megan emphasizes the importance of tracking metrics that directly contribute to your business's success, such as client engagement and lead generation.
Find Megan's book here: PodcastingForBusiness.com/Book
Website: https://podcastingforbusiness.com/
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In this episode of the OBM Opportunity Podcast, host Ashley Connell, CEO and founder of Prowess Project, welcomes nutrition expert Hannah McKittrick to explore how nourishing your body can be the secret ingredient to thriving as a busy career woman. Hannah, known as the "Kitchen Psychic," shares her journey from corporate life to culinary school and reveals her intuitive approach to health and wellness. From enjoying your food to healing through cooking, Hannah’s five-step process will inspire you to reconnect with your body through nourishing meals.
What You’ll Learn:
The Five-Step Process for intuitive health that balances physical and emotional well-being. Time-saving kitchen tips, including creating a "capsule wardrobe" for your pantry. How to integrate healthy cooking into a busy lifestyle without sacrificing enjoyment.Tune in to learn how fueling your body properly can support your career as an online business manager and set you up for long-term success!
Where to find Hannah:
Intagram: https://www.instagram.com/hannah.mckitrick/ Website: https://myintuitivehealth.com/Get more Prowess Project resources!
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In this episode of The OBM Opportunity Podcast, Ashley Connell, CEO of Prowess Project, and Leah Steinkirch, COO, dive deep into the mindset shifts crucial for Online Business Managers (OBMs) to excel in their roles. From embracing ease in daily tasks to trusting your intuition, this conversation is packed with actionable insights that will help you thrive personally and professionally.
What you'll learn: How to enjoy the journey and cultivate joy in your day-to-day work. Practical strategies to overcome self-doubt and unleash your unique strengths. The power of intuition and how it can guide your success as an OBM.Tune in for empowering advice and mindset breakthroughs!
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In this episode, join Ashley Connell, CEO, and Leah Steinkirch, COO of Prowess Project, as they explore the potential of AI for Online Business Managers (OBMs). Kicking off with an interactive exercise on AI’s impact, they dive into how Prowess Project is harnessing AI to empower women in their careers. Discover practical AI applications in client experience, data analytics, lead generation, content creation, and marketing, all designed to optimize efficiency and scale businesses.
Leah and Ashley also role-played a scenario, showcasing how OBMs can deploy AI to exceed client expectations. Learn how to educate clients about AI, navigate AI-averse prospects, and access valuable resources for mastering AI. This episode is packed with insights to help you move from ‘I Wish’ to ‘AI Can’ in your OBM journey.
Tune in and transform your toolkit with AI!
Free AI Masterclass: https://prowessobmuniversity.com/ai-workshop-opt-in
OBM U AI Mastery course: https://prowessobmuniversity.com/ai-mastery
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OBM Success Stories: From Patchwork Experiences to Entrepreneurial Triumphs In this episode of the OBM Opportunity podcast, Leah Steinkirch of Prowess Project bring on guest Tiffany Bourne Jones, a successful Online Business Manager (OBM). Tiffany talks about her diverse career journey from human resources to operations, sharing how her skills in Lean Six Sigma have been instrumental in her OBM career. Learn more about how Tiffany overcame obstacles starting her business: How to develop networking strategies, pricing models, and time management techniques that have helped her succeed. The importance of emotional intelligence and communication with clients Practical steps for transitioning to an entrepreneurial space The importance of flexibility and the ongoing adjustments needed in running an OBM business. Tune in for valuable insights on scaling businesses, networking, and transitioning into the OBM field.
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Join Leah Steinkirch and guest Natalie Shimerdla on the OBM Opportunity Podcast as they discuss Natalie's transition from a corporate career to becoming a successful Online Business Manager (OBM). Natalie shares her unique trajectory, including the educational steps and personal experiences that guided her decision to pivot into OBM work, starting her business NGSD Services, and her approach to defining her niche. They explore her strategies for networking, overcoming self-doubt, and the importance of community and mentorship. Natalie emphasizes the balance between professional and personal well-being and encourages listeners to embrace opportunities boldly. 00:00 Introduction to the OBM Opportunity Podcast 00:46 Meet Natalie: An OBM Success Story 01:37 Natalie's Journey from Corporate to OBM 06:07 The Importance of Networking and Finding Your Niche 10:02 Balancing Personal and Professional Life 22:28 Natalie's Business Philosophy and Future Plans 29:54 Advice for Aspiring OBMs 35:35 Conclusion and Final Thoughts
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Hey OBMs! Get ready for an episode that'll realllly make you rethink your strategy on getting your business noticed online.
Our host Ashley Connell, founder of Prowess Project, sits down with Iris Goldfeder, CEO fo Gas Stove Creative, a true wizard in the world of SEO and digital marketing.
In this episode, we'll dive into the heart of search engine optimization. Whether you're running a cozy local shop or aiming for national recognition, Iris breaks down why SEO is integral to your success. She doesn't just throw around fancy terms - she gives you real, actionable steps to make your website get the search results you want.
01:36 Meet the Guest: Iris Goldfeder 03:52 Understanding SEO Basics 12:15 Importance of Google Business Profile 15:59 AI and SEO: Enhancements, Not Replacements 19:20 Achieving First Page Rankings 20:11 Understanding Organic and Paid Search Results 21:21 Effective Naming Conventions for SEO 24:10 The Role of Videos and Images in SEO 28:26 Maintaining Consistency in SEO Efforts 30:15 Local vs. National SEO Strategies 34:18 Final Thoughts and Expert Advice Links GasStoveCreative - https://gasstovecreative.com/ The Cookbook Podcast - https://gasstovecreative.com/the-cookbook-podcast/Get more Prowess Project resources!
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In this episode of the OBM Opportunity, Ashley Connell, CEO of Prowess Project, is joined by Karen Yankovich, a branding and PR expert with extensive experience in both traditional and digital marketing. Karen, who has navigated the tech industry and mastered the art of relationship marketing, shares her profound knowledge on utilizing LinkedIn to build your brand and business.
Dive into their conversation to uncover essential strategies for crafting an impactful LinkedIn profile, gaining credibility through PR, and niching down to stand out in a crowded marketplace.
OBMs will learn:
The crucial elements of a high-impact LinkedIn profile that attracts top-tier clients. How to leverage LinkedIn for networking and creating valuable relationships without spamming. The importance of PR in establishing credibility and overcoming imposter syndrome.Tune in to discover actionable tips and insights that will transform your approach to LinkedIn, making it a powerful tool in your OBM arsenal.
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Learn more about Karen!
HTTPS://karenyankovich.com
https://www.linkedin.com/in/karenyankovich/
https://www.instagram.com/karenyankovich/
https://www.facebook.com/karenyankovich
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Join Ashley Connell, CEO of Prowess Project, as she hosts a dynamic session with Layne Booth on how to leverage dashboarding to revolutionize your business. Discover how you can double your income and cut your workload by understanding and utilizing real-time data effectively.
This episode covers everything from the fundamentals of dashboard creation to advanced data interpretation techniques. Tune in to gain actionable insights and strategies that can be seamlessly integrated into your operational workflow.
Key learnings include:
Transitioning from short-term projects to lucrative retainer packages. Identifying and tracking crucial data points beyond profit and revenue. How to successfully pitch and package dashboard services for higher rates. Real-life client success stories demonstrating the significant impact of dashboarding. -Enhance your skills as an Online Business Manager (OBM) and become invaluable to your clients by mastering the art of dashboarding. Don't miss next week's session on leveraging LinkedIn for business growth. It's time to elevate your business with data-driven decision-making and actionable metrics.
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More on Layne Booth
laynebooth.com/grow
laynebooth.com
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In this episode Ashley Connell, CEO of Prowess Project talks with business growth guide, Sherry Sutton, on how to discover your superpower and build an authentic personal brand that attracts your ideal clients.
Sherry shares how she learned to embrace her unique talents, overcome adversity, and shift her mindset from sales to service.
Learn why radical honesty about your skills and personality is key in marketing. Hear how failures shape strengths and how to nurture leads through consistent social media value. Be inspired by Sherry’s personal journey of shedding expectations to align work with her innate talents in empowering female entrepreneurs.Tune in to unlock the secrets of authenticity, uncover your hidden superpowers forged through struggle, and build a purpose-driven brand that magnetically attracts your perfect clients.
Connect with Sherry Sutton
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In this week's episode of the OBM Opportunity the Prowess Project team, Ashley Connell and Leah Steinkirch, as they explore the concept of "Threshold moments" - pivotal points of transition that signify growth is on the horizon.
Have you felt the pull toward change recently? Listen for strategies to embrace threshold moments.
Learn how to view these uncertain times as opportunities to courageously embrace change with an open mind. Discover why following your authentic calling leads to work that energizes your soul. Hear how OBMs can provide invaluable guidance during their clients' threshold moments by listening deeply and focusing on desired outcomes.If you're ready to cross the threshold into new possibilities, don't miss this empowering conversation on embracing change and unlocking your potential. Let Ashley and Leah inspire you to approach each threshold moment with excitement for the growth that lies ahead!
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This week's episode, Ashley, Prowess CEO interviews M. Shannon Hernandez, Founder of Joyful Business Revolution™. Shannon shares her approach to business success: EMAIL + JOY. This episode is a treasure trove for current and aspiring Online Business Managers who are ready to elevate their careers while maintaining joy in their work-life balance.
Integrating Joy and Profit: Explore how joy isn't just an emotional state but a powerful driver for business prosperity. M. Shannon shares why feeling aligned and fulfilled in your work is crucial for long-term success and how it influences your overall business strategy.The Role of Online Business Managers: Learn about the critical role of OBMs in bridging the gap between visionary leadership and operational excellence. Ashley emphasizes how OBMs utilize their diverse skills to execute strategies that propel businesses forward, making them indispensable to any growth-minded CEO.
Lessons from Expert Practices: Gain valuable strategies from the experiences of Shannon Hernandez, whose innovative approach to lead magnets significantly enhances client engagement and business revenue. Ashley discusses the tangible benefits of these strategies, providing listeners with practical methods to apply immediately to their own business contexts.
Shannon's enthusiastic and no-nonsense approach will leave you inspired and ready to inject more joy into your work. Whether you're scaling up your business or looking to pivot your career towards online business management, this episode is your roadmap to a richer, more fulfilling professional life.
Learn more about M. Shannon here: www.joyfulbusinessrevolution.com
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Join Ashley Connell, CEO and founder of Prowess Project, as she welcomes Megan Camille, a renowned intuitive business consultant and psychic, alongside her OBM, Tori, who together reveal the transformative power of integrating intuition with solid business strategies.
Top Takeaways:
Leverage Your Intuition to Drive Success: Discover Megan's unique approach to building businesses by tapping into intuitive powers. "I'm cranking out businesses and making money in a short amount of time," Megan shares, highlighting how she pairs business strategy and systems with an intuitive approach to guide successful outcomes. The Role of an OBM in an Intuitive Business Setting: Learn from Tori, an OBM who has mastered the balance between operational logic and intuitive execution. Gain insights into how being present and in tune with one's intuition can revolutionize operational success. "It's knowing when to pause and then knowing when to take initiative," explains Tori, illustrating her essential role in sustaining business growth and harmony. Transformative Business Practices for OBMs: Dive into practical strategies for OBMs working with intuitive leaders. Megan and Tori discuss the importance of conscious communication and maintaining a flow state in operations, ensuring that every decision aligns perfectly with business goals and personal values.Why You Can't Miss This Episode: If you're an OBM or aspiring to be one, this episode is a goldmine of inspiration and practical advice. Learn how to harness your intuitive strengths to enhance your business management skills, making you an invaluable asset to any entrepreneurial venture.
Know more about Megan Camille here: www.megancamille.com
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