Episódios
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Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam.
Highlights
Getting hacked What to do if you get hacked Facebook taking action Realizing how you got hacked What you can do to prevent this scenario Changing your password periodicallyLinks and Resources from this Episode
[email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Facebook Help Center - https://business.facebook.com/business/help/
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Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.
Highlights
Why you shouldn’t give up right now and why things are great right now All working from home Getting traffic to your website Types of marketing activities It all depends on the audience Increasing your conversion ratesLinks and Resources from this Episode
[email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.
Highlights
All about TikTok Running Ads in TikTok Start running ads in this platform What are the ad types Categories at TikTok Optimization and split test for TikTokLinks and Resources from this Episode
[email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ TikTok Back To Business Program: https://www.tiktok.com/business/en/back-to-business-program
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Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.
Highlights
Paying ads Growing your business Retargeting audiences Running ads Understanding your metrics Using multiple ads platformsLinks and Resources from this Episode
[email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.
Highlights
How you might be hurting yourself Videos ads Instagram and Instagram Stories Looking at stats People reached with Instagram Starting a new campaign Facebook stories and Instagram stories
Links and Resources from this Episode
[email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.
Highlights
CBO vs. Non-CBO Running CBO Campaign Budget Optimization Running small campaigns Not using CBO Benefits of the CBO Improving campaigns
Links and Resources from this Episode
[email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.
Highlights
Understanding your analytics Making reports Google and Facebook Ads How to scaleLinks and Resources from this Episode
[email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know.
Highlights
Facebook click to call Google ad credit Running Facebook ads Purchasing products online Purchasing things to solve a problem Google ads functionality Running ads
Links and Resources from this Episode
[email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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Kevin and Spencer explore the click to call options in Google and Facebook Ads.
Highlights Running Google ads for local businesses Showing your phone number in the ad Costs per click and conversions Transforming businesses The call option Looking at the analytics of your business The benefits of Google ads vs. Facebook ads Tools for businessesLinks and Resources from this Episode
[email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance.
Understanding your customer Getting access to Facebook page Using tools to get data Increasing lifetime value Traffic volume Understanding your audience better Having a connection with our content
Highlights
[email protected] http://paidtrafficlab.com/ Spencer Shaw https://podkick.com/
Links and Resources from this Episode
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In this episode, Kevin and Spencer dive deeper into the details regarding the new Facebook Shops and the requirements in order to sell your products through shops.
Highlights
Requirements needed Facebook marketplace Benefits of using Amazon and Facebook Facebook as a very easy payment portal About eCommerce businesses
Links and Resources from this Episode
[email protected] http://paidtrafficlab.com/ Spencer Shaw https://podkick.com/
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Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.
Highlights
Growing your business revenue through Instagram Using Instagram stories The actual content of the stories Running Facebook ads The campaign budget optimization The organic side of Instagram Running retargeting campaigns Benefits of Snapchat
Links and Resources from this Episode [email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.
Highlights
Facebook and Instagram are the same company Connecting your shop with Facebook The new Facebook shops The Shopify store and platform Changing the way we shop Adding shops to Instagram and Facebook
Links and Resources from this Episode [email protected] http://paidtrafficlab.com/ TechCrunch article: https://techcrunch.com/2020/05/19/facebook-shops/ Spencer Shaw - https://podkick.com/
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Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in advertising.
Highlights How people are targeting you Having an e-commerce business Google shopping and Google ads Our role as advertisers
Links and Resources from this Episode [email protected] http://paidtrafficlab.com/ https://www.searchenginejournal.com/breaking-google-ads-to-require-identity-verification/363874/#close https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192 https://www.theverge.com/2020/4/21/21228741/google-shopping-free-listing-ads-search-coronavirus-covid Spencer Shaw - https://podkick.com/
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In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available.
Highlights Changes in ad prices The campaign budget optimization Waiting for the optimization to happen Running traffic Google analytics and e-commerce
Links and Resources from this Episode [email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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As COVID_19 started to peak during March, Kevin and Spencer saw dramatic changes to advertising costs across platforms. While Google and Facebook reported an increase in profits for Q1 2020, they are hoping to at least stay even for Q2 while more businesses are still holding advertising budgets during the shutdown and layoffs. They continue to see lower ad costs for clients that have continued advertising and expect this to continue for some time.
Highlights Ad costs down Facebook ads and Google ads Traffic to your site Campaign budget optimization Running content and retargeting
Links and Resources from this Episode [email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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While you may not be promoting your business as much as you had in the past, now is one of the best times to be running paid traffic to your content to build retargeting audiences once the economy opens back up and starts to recover.
Highlights Content and earned media Looking for content that people are searching for Retargeting to your website Facebook ads and Google ads Ad costs
Links and Resources from this Episode [email protected] http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/
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Kevin speaks with Jules Dan from Australia on how to best leverage storytelling in your marketing. Have you ever heard a great story and felt, “Wow! I'm inspired and ready to take action!”....But then your time to shine in front of your audience comes and you lose their interest. Why is that? Today, you'll learn how to start crafting stories that make doing business with you a no-brainer, while feeling emotionally connected to your tribe.
Highlights Jules’ expertise - 1:03 Jules’ methodology when he works with clients - 3:28 Understanding who you are writing to - 4:37 The four steps for a better marketing strategy - 5:47 Creating a relationship with people - 6:57 It is all about body language - 10:26 The power of phrasing and body language - 14:29 Using Jules’ principles - 18:29 How do you sell with a story? - 24:00
Links and Resources from this Episode [email protected] http://paidtrafficlab.com/ Connect with Jules Dan: https://julesdan.com/
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Spencer and Kevin talk about how to survive the recession and actually come out better than your business was before by continuing to market throughout the downturn, and how to accelerate your recovery to bypass your competition.
Highlights Talking about a blog post from socialbakers.com about marketing in a recession Are we in a very challenging time? Three types of recession The impact of income reduction Retailers are going to be impacted Smart and innovative businesses Running ads at this time The retargeting audiences Focusing on brand building
Links and Resources from this Episode [email protected] http://paidtrafficlab.com/ https://podkick.com/ A great blog post from https://www.socialbakers.com/: https://www.socialbakers.com/blog/recession-marketing
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In this episode, Spencer and Kevin talk about how to adapt your business to the pandemic and why now is the best time to be investing in your marketing strategy.
Highlights Why now is the best time to market your business The coronavirus today How to market and communicate with your audience at this time The work from home environment Restaurants transitioning to delivery services Doing things proactively This is the time to create content The biggest way to create content for customers Working with brands Right now is the time to provide value
Links and Resources from this Episode [email protected] http://paidtrafficlab.com/ https://podkick.com/
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