Episódios
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Episode 290: Non-dues revenue is an important part of every association's financial plan, but it can be challenging to grow income while providing support to your members. Creating corporate partnerships is an excellent way to do this and we have just the guest this week to help you build your own corporate sponsorships program: Bruce Rosenthal of Bruce Rosenthal Associates. He literally wrote the book on Mastering Association Corporate Sponsorships and he's here to discuss his book, his philosophy, and some great advice for providing value to both your members and your corporate partners. This is not the gold/silver/bronze approach -- it's an approach that actually delivers connection to the people your corporate partners want to meet. The best part? Your members get more of what they need when they need it! Listen to the conversation then buy Bruce's book on Amazon. What is your biggest challenge with corporate sponsorships? Share a comment!
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Episode 289: This episode supported by USAE News! This week I spoke with Walt Leger, President & CEO of New Orleans & Company. Walt is a native of New Orleans and shares his love for this beautiful city, its long history and its bright future. New Orleans has something for everyone including: world-class cuisine, a vibrant artists' community, a convention center that is retooling for the future, a renowned World War II Museum, City Park for family fun, and major events that include sports, music, and even Pokemon! (I didn't even know Pokemon was still a thing.) We also discuss the city's people and how they always have time to be friendly and welcoming to visitors. As Walt shares in our talk, "New Orleans exists in the imagination of so many people in so many ways. I call it magical because I do think it's a magical place that's not like everywhere else." Listen to this fascinating episode about one of the world's most popular cities and get an insider's view on why this should be on your list to visit. There's more to this exciting city than Mardi Gras. What do you think of when you think of New Orleans? Share a comment!
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Episode 288: Ageism in the Hiring Process is a real issue. It's not disappointed or underqualified candidates complaining or making excuses. Ask yourself this: how many times have you used the phrase "we need more young people?" In an era when we need experienced and knowledgeable team members that know how to learn there's no better place to look than the over-35 crowd. Age is a demographic that is often used to discriminate but it is shadow discrimination because we don't discuss it publicly -- but now is the time to bring it into the open. My guests, Anuja Miner and Barry Pilson, are dedicated association management professionals who share their love of the profession and their take on the hiring process while seeking their next opportunity. And of course I make a comment or two! I want to thank Anuja and Barry for joining me for this very honest conversation about Ageism and possible solutions to changing our mindset. Age is just a descriptor -- it's not an indicator of performance. What do you think about ageism? Share a comment!
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Episode 287: Things could be described as "crazy" right now which is why we need to think even more deeply about Diversifying Fundraising in a Chaotic Economy. Good thing my guest this week is Roger Devine, Co-Founder of SchoolAuction.net! He's here to share advice, tips, and insights into ways to reach a broader audience and grow a multi-tiered supporter base. From mailings to golf to galas, we cover it all -- at least most of it. In-person events are definitely "in play" as these work well for smaller groups so don't cancel that fundraising event. This longer episode is worth your time as we discuss how to fundraise in interesting times. What worries you about fundraising? Share a comment!
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Episode 286: Travel is in our DNA -- this episode is perfect timing for IMEX 2025-Frankfurt! My guest, Don Welsh, President & CEO of Destinations International, and I have a wide-ranging conversation about Radical Collaboration, Brand USA re-engaging with the world, the politics of travel and why Canada is mad at us, America's 250th, the July annual conference for Destinations International, an update on what is happening in the Middle East related to travel, and more!! If you like to travel, are an event planner, or travel in your daydreams, you'll enjoy this inside look at what is happening with travel around the world. And Don shares exciting personal news! Find out his news -- listen or watch! What questions do you have about international travel? Share a comment!
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Episode 285: We round out our celebration of AANHPI Month with our third episode in the series. My guest Edessa Polzin, PCM, Director, Strategic Partnerships at the American Marketing Association (AMA) shares her passion for relationship building and how together organizations can do more. Edessa loves marketing and she was a member of AMA before she found the perfect job on staff. She brought her enthusiasm and love for marketing to the association, where she builds and maintains strong partnerships with their corporate supporters. Edessa has a great approach to working with partners that she believes makes AMA bigger, better, and faster! Want your association to do the same thing? Her advice will get you thinking and on the path to reaching your goals! What are your challenges working with corporate partnerships? Share a comment!
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Episode 284: Radio Free 501c continues its celebration of AANHPI month with the second of three episodes celebrating and recognizing Asian American, Native Hawaiians, and Pacific Islanders. We continue our trend of first-time guests with Sharon Pare, Director of Partnerships at HighRoad Solutions who talks with us about Creating a Great Partnership! We all want to have productive and valuable partnerships in our lives and Sharon has great advice on how to make it happen. Like all relationships, it starts with great communication that leads to collaboration. She also warns us against "vanity partnerships," and reminds us that our relationships are in ecosystems that should dovetail at certain points. Sharon talks about the AANHPI Advisory Group at ASAE and how it has grown, and she shares her experience as a member of the ASAE IPA Committee (it's not about beer!) but it is about Industry Partnerships and making them stronger. Lots of good stuff in this one so don't miss it! What is important to you about creating great partnerships? Share a comment!
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Episode 283: Radio Free 501c kicks off AANHPI month early with the first of three episodes celebrating and recognizing Asian American, Native Hawaiians, and Pacific Islanders. We continue our trend of first-time guests with two people who are advocates for the Hmong Community: Nou Vang and KaYing Yang. They are part of the group that worked with the Smithsonian Institution to organize a one-day film festival, "50 Years of Southeast Asian American Journeys." The Vietnam War had a wide-ranging impact that also reached into Laos and Cambodia. Many of the people fled for their lives and became refugees, forced to flee their homes due to forces they could not control. After spending years in refugee camps, Southeast Asians migrated to countries around the world including Australia, the United States, and parts of Europe. Nou and KaYing speak honestly about their experiences as Hmong refugees who were part of families that came to the United States to make a different life. We all need to know this story and understand the journeys of Southeast Asians in America and the contributions they make to our society. Do you have questions about the Hmong people and their community? Share a comment!
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Episode 282: USAE News supports our podcast every month so we are pleased to welcome Todd McElwee, Associate Publisher at USAE, as our guest! Giving new meaning to the phrase "a word from our sponsor," he tells great stories and shares wonderful advice about communicating association activities. A reporter who covers a variety of events, Todd shares his tips for building relationships over time and why he encourages you to talk to the reporters from USAE. How many skeletons does he expose in this conversation? And did Cecilia really dance with a hooker? There's only one way to find out . . . Do you have a fond memory of USAE News? Share a comment!
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Episode 281: We rely on Chief Staff Executives (CSEs) to lead the organization in partnership with the Board of Directors. As exciting, challenging, and fulfilling this job can be, it is also a stressful and lonely job too. Working in isolation can lead to depression, additional stress, sleep disruption, and even thoughts of self harm. In this episode, two CSEs, Adam Levy, CAE, of the American Cleft-Palate Association, and Silvia Quevedo, CAE, of Lamaze International, share the results of a study done among CSEs about sustaining their health on all levels. This important conversation needs to continue and with the leadership of the study authors: Adam, Silvia, Lindsay Currey, CAE, and Tara Puckey, CAE, our community can look forward to increasing support for all CSEs. If you want to be a CSE or you already have or had the job, you'll find this honest conversation will get you thinking. How do you stay healthy as a staff leader? Share a comment!
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