Episódios
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On this episode of the Sales Story and a Tip Podcast, Institute for Excellence in Sales cofounder Fred Diamond asks Mike Malloy of Malloy Industries for his key to success.
This is a Sales Story and a Tip episode! Watch the video of the interview here.
Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today's show featured an interview with fractional executive leader Mike Malloy.
Meet Mike Malloy, the driving force behind Malloy Industries. With experience as a Deloitte consultant, traveling sunglasses salesman, and incubator program director at Halcyon, Mike’s mission is to empower entrepreneurs by helping them buy back their time and focus on growth.
In this podcast, Mike shares the inspiring story of how he helped a CEO, Catherine, who wanted to triple her revenue in the K-12 education space. She needed someone who could build a scalable sales strategy — and that's where Malloy Industries stepped in. After a thorough sales assessment, Mike introduced Catherine to three vetted fractional executives who matched her business goals and values. By selecting Michael, a strategist and hands-on executor, Catherine found her perfect match to build out her sales processes, increase win rates, and transform her business.
🔥 Key Takeaways:
• The power of fractional executives for small business growth
• Building trust and value in business relationships without keeping score
• Planting seeds of success through networking and generosity.
If you’re a sales professional looking to scale and seeking a reliable sales partner, this is a must-watch! Learn how a "giver’s mindset" can transform business and help you achieve your goals.
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This is episode 708.
Read the complete transcription on the Sales Game Changers Podcast website.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today’s show featured AWS Public Sector Partner Sales Leaders Ash Thankey and Andrew Christian.
ASH’S TIP: “We don’t want stagnation at AWS. We want to make sure that people are hydrating themselves with knowledge and are learning and advancing themselves. Keep learning and keep being curious.”
ANDREW’S TIP: “Learn as much as you can continually. What we do takes practice. There’s a lot to continue to learn with the technology landscape. Everything is changing day to day. In addition to just being better with the foundations as a salesperson, you also have to understand the context that customers are trying to make sense of these new changes as well. Learning as much as you can is really the only way that you’re going to keep up with that.”
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This is episode 707.
Read the complete transcription on the Sales Game Changers Podcast website here.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today’s show featured an AWS Public Sector Partner Sales Leaders Jillian Swenson and Mike Blake.
Find Jillian on LinkedIn. Find Mike on LinkedIn.
JILLIAN’S ‘ TIP: “Differentiate yourselves from your peers by leveraging new GenAI tools to reduce repetitive time-consuming tasks and gain new insights into your customers. It’s going to free you up and help you bring more unique value to your customers.”
MIKE’S TIP: “Cultivate a positive mindset and resilience. Selling to large integrators can be very challenging. Develop techniques to maintain motivation, overcome rejections, because there will be rejections, and celebrate your successes. Prioritize building those relationships and really understanding these companies. Focus on the customer’s needs, earning their trust, rather than just going for the hard sale.”
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This is episode 706.
Read the complete transcription on the Sales Game Changers Podcast website.
The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today's show featured an interview with Jason Adolf, Vice President - Global Public Sector Vertical at Appian.
JASON'S TIP: "For people who sell to the government, shed the COVID mindset. You need to go out, find a trade show, find an industry day, find a networking event, and go register for it and go. Your government customers are coming out. Your partners are going to be there. Washington tends to be a very incestuous community as far as trading people. If you are not out there, somebody else is. Your competitor is out there. If you are not out there, you’re not top of mind."
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This is episode 705.
Read the complete transcription on the Sales Game Changers Podcast website.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today's show featured an interview with Marc Monday, Vice President, Global Partnerships & Alliances at Deltek.
Find Marc on LinkedIn.
MARC'S TIP: "Embrace marketing. Don’t fall into the trap of thinking that marketing is a separate discipline from what you do. Marketing is selling. Increasingly, the data shows 68% to 75%, even 80% of all customer buying decisions are done digitally online before you ever see them in your CRM. As a sales professional, it is incumbent on you to become an expert at marketing and understanding what that is. That bridge between sales and marketing is probably the single most important thing that will set you apart."
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This is episode 704.
Read the complete transcription on the Sales Game Changers Podcast website.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today's show featured an interview with Theresa Caragol, Founder, and CEO at AchieveUnite. She is the author of Partnering Success: The Force Multiplier to Achieve Exponential Growth.
THERESA'S' TIP: "Partnerships have become more important than ever, with the rise of the influencer, and the rise of AI, and the rise of 35 touches in an enterprise opportunity. They might be transactional, they might be sales, they might be consulting, they might be advisory, they might be procurement, they might be inside of your organization. Every single company in the world needs to have a partnering strategy from day one."
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This is episode 703.
Read the complete transcript on the Sales Game Changers Podcast website.
The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today’s show featured an interview with Alan Versteeg, Global Chief Revenue Officer, Growth Matters International and James Hickman, Director of Sales at Altron Digital Business.
JAMES’ TIP: “Take 5 to 10 minutes, sit down and write down, out of this podcast or any of the other podcasts you’ve listened to on the channel, what is it you are going to go and do? Set yourself timelines to that and book a meeting now for a week or two weeks to sit down and review how you’ve progressed along those actions. None of what’s been said on this podcast or any of the others is any value unless it’s implemented and actioned. That’s the only way to get results.”
ALAN’S TIP: “If you’re a salesperson, make it a profession. That mindset will change everything. If you’re a sales manager, realize you’re there to grow salespeople that grow sales, not grow sales. That mindset will serve you everywhere. If you’re an organization, realize that nothing happens until you make a sale. As the leader, start aligning the organization behind the sales.”
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This is episode 702.
Read the complete transcription on the Sales Game Changers Podcast website.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today’s show featured an interview with Anna Frazzetto, the former Chief Revenue Officer at Airswift, a workforce solutions (staffing and recruitment) organization.
ANNA’S TIP: “With the clients that you currently work with, find out something that you don’t know about them. Because there’s going to be something that you don’t know. Either about the individual that you sell to. Have you done research specifically? If you’re selling to a C-level person, maybe they belong to a certain committee that you didn’t know about. Find out something new. Every bit of information helps out.”
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This is episode 701.
Read the complete transcription on the Sales Game Changers Podcast website.
The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today's show featured an interview with Mark Magnacca, President and Co-Founder, Allego, Inc. and Mark Lonzo, Director of Sales Development at The Hillman Group.
MARK MAGNACCA'S TIP: "To take your sales career to the next level, pick a philosophy. In the same way that there’s lots of great philosophies out there in terms of how to grow your business, how to be consultative, the key is to try to find one that you can actually follow. Trying to mix and match or mix religions, so to speak, is a lot harder than to pick one approach that you believe in and that you can hold onto and stay with over the long term."
MARK LONZO'S TIP: " I have a sign in my office that says, “If we’re not changing, we’re dying.” Always look for ways that you’re always changing and evolving as a person. Don’t become stagnant in your career. Always look for ways to improve. It’s a constant self-improvement process that you need to engage in."
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This is episode 700! Yay!
Read the complete transcription on the Sales Game Changers Podcast website.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Interviewing Fred for this monumental episode was LinkedIn Top Executive Voice Leader Kathy Obad.
FRED'S TIP: "If one person listens to my podcast, then one person listens to my podcast, and I’m impacting one person. Now, I want thousands, but if you’re making a difference with one person, and I know that the Sales Game Changers Podcast has done that, because people have told me. I know that the book has done that, because people have told me. Some people tell me they read it before they go on a sales call. The Love, Hope, Lyme book, I know that’s impacting lives in a very, very challenging world. Anything we could do to make the world a better place is a good thing, even if it's one person at a time."
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This is episode 699.
Read the complete transcription on the Sales Game Changers Podcast website.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today’s show featured an interview with Insight Revenue CEO Zach Gropper and Jonathan Tice, CRO of WebPros.
ZACH’S TIP: “If you’re in a commercial leadership position, sales, marketing, go to the leaders across that team and make sure you have something on your calendar every week where you’re getting together and talking across those functions about your customer. It’s another way you can better align your organization. You’re all playing, it’s teams selling to buying teams, and that’s how you can be a better partner and build better quality business.”
JONATHAN’S TIP: Rethink your role around how do you drive value for the customer in ways that they can measure and quantify.”
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Institute for Excellence in Sales Cofounder and Sales Game Changers Podcast star Fred Diamond and "Crossing the Zone of Fear" author John Knotts address how fear stops sales professionals from achieving the success they want to achieve.
John takes Fred through book as Fred personally answers the questions john poses through the book. In episode seven of seven, they techniques, actions, and things you can do to cross the zone of fear to achieve what's possible in your sales, business, and personal life.
John discusses 15 actions you can take in the book.
On the podcast, Fred and John go deep into 4 of them, including addressing negative self-talk and visualization.
The reality is that once you identify False Evidence Appearing Real, you achieve almost anything.
Thank you for joining with John and Fred to overcome these fears and live your most fulfilled life and achieve what possible in business and your personal life!
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This is episode 698.
Read the complete transcript on the Sales Game Changers Podcast website.
The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today’s show featured an interview with Frame of Mind Coaching® process creator Kim Ades.
KIM’S TIP: “Grab a piece of paper and a pen and write down these two questions. Question number one, what do you really, really want right now more than anything? There’s two reallys there for a reason. Think about what you truly, deeply want. Not what is expected of you, not what somebody else wants for you, not what you think you should want, but what do you truly, deeply want? Question number two, what’s stopping you from having it right now? What’s getting in the way? Write down all the reasons, and that’s your first exercise. Start to look at those reasons and understand that they are your beliefs.”
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This is episode 697.
Read the complete transcription on the Sales Game Changers Podcast website.
The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.
This is a Sales Story and a Tip episode! Watch the video of the interview here.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today's show featured an interview with sales expert Dave Kurlan.
DAVE'S TIP: "People don’t buy presentations. Sales presentations are simply the same as political theater. If the selling was done properly, a person at a time, upfront, ahead of the presentation, the decisions have already been made. The lines have already been drawn, the presentation’s not going to change anybody’s mind. It’s just theater, where the people on the buying committee get to ask some great memorable question and impress their boss or their boss’s boss who happens to be in the room. There’s nothing you can do in a presentation that’s going to change that."
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This is episode 696.
Read the complete transcription on the Sales Game Changers Podcast website.
Register for the September 13 Women in Sales Leadership Elevation Conference here.
Register for the IES Women in Sales Leadership Development programs here.
Today’s show featured an interview with Kim Lynch, Executive Vice President, Government Intelligence and Defense at Oracle.
KIM’S ADVICE: “Be in the market, be with your customers. I’m out there all the time. It’s the best way to develop that customer trust, to be able to understand their challenges. Being with them, walking the hallways, it’s so important, for all of us, the engagement with customers. You can’t over engage. That’s critical.”
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This is episode four of a 7-part special Sales Game Changers series for sales professionals on addressing the fears that are stopping you from achieving unparalled sales success.
Institute for Excellence in Sales Cofounder Fred Diamond and "Crossing the Zone of Fear" author John Knotts address how fear stops sales professionals from achieving the success they want to achieve.
John takes Fred through book as Fred personally answers the questions john poses through the book.
In episode four, John discusses the challenges fear can cause to physical and mental health. It also can cause severe impacts to relationships, self-esteem, and overall well-being.
Diamond identifies some of the fears that he faces and Knotts guides him through answers. It's a fascinating process that will help you achieve more your life and sales career!
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This is episode 695.
Read the complete transcription on the Sales Game Changers Podcast website.
Register for the September 13 Women in Sales Leadership Elevation Conference here.
Register for the IES Women in Sales Leadership Development programs here.
Today's show featured an interview with Marin Laukka, The Joyfully Financial Speaker. She's the author of Ready Enough: Your 7-Step Guide for Life's Hardest Decisions.
IES Women in Sales Program Director Gina Stracuzzi conducted the interview.
MARIN'S ADVICE: "Step into the version of you that already has the success, or that just got the negotiation, or just got the pay that you know that you deserve. What is that version of you like? What does she think? What does she do in the morning? What does she eat for dinner? What kind of conversations is she having around the workplace? How does she interact with a younger woman who’s asking for her advice?"
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This is episode 694.
Read the complte transcription on the Sales Game Changers Podcast website.
Register for the September 13 Women in Sales Leadership Elevation Conference here.
Register for the IES Women in Sales Leadership Development programs here.
Today’s show featured an interview with Sales Leader John Carey, VP WW Alliances & Channels at SAS.
JOHN’S ADVICE: “Stay abreast of the industry news. Find out what your customers are reading or listening to in order to better understand them. Sales is always going to be, whether it’s virtual or physical, a person-to-person activity. If we can be authentic and customer-focused, with that knowledge behind us so that we earn the value that we bring in order to have that engagement with the client, it’s a winning strategy.”
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This is episode two of a 7-part special Sales Game Changers series for sales professionals on addressing the fears that are stopping you from achieving unparalled sales success.
Institute for Excellence in Sales Cofounder Fred Diamond and "Crossing the Zone of Fear" author John Knotts address how fear stops sales professionals from achieving the success they want to achieve.
John takes Fred through the book as Fred personally answers the questions john poses through the book.
In episode two, they address professional fears, such as the fear of failure, the fear of success, and the fear of rejection and how they all impact your business and sales efforts.
Diamond identifies some of the fears that he faces and Knotts guides him through answers. It's a fascinating process that will help you achieve more your life and sales career!
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This is episode 693.
Read the complete transcription on the Sales Game Changers Podcast website.
Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today’s show featured an interview with business consultant Monica Stewart.
MONICA’S TIP: “Treat your role and your own book of business just like a consultant would. If you’re stuck in Q1 and you’re saying, “I don’t know how I’m going to get to my number,” don’t just think like, “I need to sell more,” really start to break it down. “Do I have the right people in my pipeline, and do I have a good way of getting more of the right people in my pipeline?” Then once they’re in there, “Am I really doing a good job at moving them through the process that they need to go to?”
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