Episódios
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How to Conquer the Monster in the Closet: Mastering Your Financial Story
In this episode of the Scaling Therapy Practice Podcast, host James Marland welcomes special guest Nate Hendricks, owner of Navigator Bookkeeping. The conversation explores how Nate transitioned from teaching to starting his own bookkeeping business and eventually niching down to serve private practice owners in the mental health field. They discuss the importance of understanding and managing finances effectively to reduce stress and make informed business decisions. Nate shares practical advice on separating personal and business finances, dealing with IRS debt, and the benefits of understanding your financial story. The episode emphasizes the significance of finding your niche and how financial clarity can empower therapists and practice owners to grow and expand confidently.
Show Highlights
00:00 Introduction to Scaling Therapy Practice Podcast
00:25 Understanding Client Financial Concerns
00:51 Upcoming Online Content Cohort
01:12 Interview with Nate Hendricks
01:35 Nate's Journey from Teaching to Bookkeeping
03:17 Specializing in Private Practice
03:59 The Importance of Niching Down
04:39 Starting a Business: Challenges and Decisions
10:43 Finding Your Financial Story
14:50 Success Stories and Client Experiences
21:41 Resources and Contact Information
23:56 Conclusion and Final Thoughts
Resources and LinksCreate Your Online Course: https://courses.coursecreationstudio.com/Schedule Discovery Call - Navigator BookkeepingFacebook: https://www.facebook.com/NavigatingyourbooksLinkedin: https://www.linkedin.com/in/natehendrikse/ -
Harnessing Feng Shui for a Productive Workspace with Mark Ainley
Host James Marland welcomes Feng Shui consultant Mark Ainley, who discusses the profound impact of our physical environment on our mindset and productivity. Mark shares his journey into Feng Shui, emphasizing the importance of conscious relationship with our space. He offers practical tips for creating a more accommodating, less stressful office environment, such as decluttering and integrating personal, colorful items. Key highlights include Mark's insight into the importance of addressing minor annoyances: 'If you want to change the course of a river, you go as far upstream as you can and move one rock.' The episode also delves into the nuances of transitioning to teaching Feng Shui online and the benefits of creating interactive, immersive online learning experiences. Visit senseofspace.com for more resources.
00:00 Introduction and Opening Thoughts
00:35 Diversifying Income with Online Content
01:00 Welcome to the Show
01:13 Meet Mark Ainley: Feng Shui Expert
02:09 Mark's Journey into Feng Shui
04:10 Teaching Feng Shui: From In-Person to Online
06:35 Adapting to Online Teaching During COVID
07:54 Practical Feng Shui Tips for Your Workspace
10:01 The Importance of Environment in Productivity
12:34 Applying Feng Shui Principles
16:09 Creating a Supportive Work Environment
27:03 Mark's Resources and Offerings
35:29 Final Thoughts and Farewell
ResourcesCreate freedom and flexibility with an online course: https://www.coursecreationstudio.com/Check out Mark’s website at Sense of Space! https://www.senseofspace.com/Find Mark on Facebook here! https://www.facebook.com/ContemporaryFengShuiWithMarkAinley/Follow Mark on Instagram here! https://www.instagram.com/sense_of_space/ Sign up for Mark’s email list here! https://mailchi.mp/fd8adb3ba054/welcometosenseofspace -
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In this episode of Scaling Therapy Practice, host James Marland discusses overcoming perfectionism and the comparison trap with master-certified Kaizen Muse creativity coach Nancy Norbeck. Nancy shares her journey from tech support to coaching, offering insights into why people get stuck in perfectionism and providing actionable tips to combat it. She highlights the importance of recognizing inner critics and making 'bad art' to unlock creativity. The episode provides practical advice for mission-driven leaders looking to launch impactful online courses. Key takeaways include recognizing the prevalence of perfectionism, journaling critical thoughts, and embracing imperfection to foster personal growth. "We get stuck in the perfectionism trap because it's drilled into us from the time we're kids," Nancy explains, encouraging listeners to break free from these limiting beliefs.
Show Highlights:
00:00 Understanding the Comparison Trap00:29 Diversify Your Income with Online Content00:54 Introduction to the Podcast and Guest02:22 Nancy Norbeck's Journey to Online Courses04:45 The Perfectionism Trap13:59 Tips to Overcome Perfectionism25:07 Make Bad Art: A Course to Combat Perfectionism29:42 Final Thoughts and EncouragementLearn more about Nancy, her podcast, and her courses here: https://fycuriosity.com/
To Learn More about creating your online course and the January Cohort, Visit coursecreationstudio.com
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How to Structure Online Courses That Keep Learners Engaged
Guest: Rebecca Cuevas, Author of Course Design Formula: How to Teach Anything to Anyone Online
Host: James MarlandEpisode Summary:
Key Highlights
In this episode of Scaling Therapy Practice, Rebecca Cuevas shares her expert advice on designing online courses that captivate learners and deliver transformational results. Rebecca discusses common pitfalls, offers actionable strategies, and explains why starting with a clear transformation goal is essential.00:00 Introduction to Scaling Therapy Practice
"How are people going to be different and better as a result of my course?"
06:45 Starting with Transformation in Mind09:29 Why Content Shouldn’t Dictate Structure
"Your expertise is a treasure chest of gems, but you need a crown to hold them."14:11 The Power of Role Models in Learning
"People need to see inspiring examples of others who’ve succeeded. It normalizes the process."17:34 Overcoming Resistance to Change
"Therapists have an unfair advantage—they’re trained to help people overcome resistance."21:14 Avoiding Content Overload
"Don’t serve learners a whole cow when they just want a steak dinner."23:01 Designing for Engagement
Rebecca introduces "minimum viable learning design," which simplifies course creation while ensuring effective learning.27:39 Cutting Content the Right Way
"It’s not about cutting; it’s about selecting only what leads directly to the transformation."30:29 Tools for Course Creation
Rebecca shares why she prefers Thinkific for hosting online courses: "It works like Lego pieces—you can create and reuse small elements."33:12 Final Thoughts: Done is Better Than Perfect
"There’s no such thing as perfect—and there’s no such thing as done. Just get out there and do it."Key Quotes from Rebecca Cuevas"Your course isn’t about you—it’s about the learner and their transformation.""When you focus on transformation, the structure of your course becomes clear.""If you’re thinking about watching thousands of hours of your old videos to create a course, don’t. Start fresh with a design plan."Resources MentionedBook: Course Design Formula: How to Teach Anything to Anyone OnlineRebecca’s Website: Learn and Get SmarterFree Resources & Think Tank: Available at Rebecca’s website: Learn and Get SmarterFor all the links and resources, visit the blog page here: https://courses.coursecreationstudio.com/blogMake a list of your 2024 wins and post them here: https://courses.coursecreationstudio.com/offers/igKLNcn8/checkoutDo you want to diversify your income in 2025? Visit this page to see if we are a good fit -
Systems for Scaling Your Therapy Practice
In this episode of the Scaling Therapy Practice podcast, host James Marland talks with Nicole McCants, a psychologist-turned-business coach. Nicole shares her journey from running a solo practice for 15 years to successfully scaling a group practice with 55 therapists. She introduces her five-step scaling method, which includes systemizing operations, hiring, attracting clients with digital marketing, converting clients, and retention. Nicole emphasizes the importance of investing in marketing, building trust in a team, and having a coaching or support system. She also discusses the benefits of online courses for therapists looking to reduce hours and increase income. Tune in to learn actionable tips and get inspired by Nicole's story.
00:00 Introduction to Scaling Therapy Practice
02:03 Interview with Nicole McCants
03:13 Nicole's Journey to Business Coaching
12:08 Challenges and Mistakes in Scaling
12:35 Hiring and Trusting Your Team
17:07 Digital Marketing Strategies
21:36 Mindset Shifts and Group Coaching
23:10 Nicole's Future Plans and Conclusion
Visit the blog for all the links and resources: https://courses.coursecreationstudio.com/blog
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In this episode of 'The Scaling Therapy Practice,' host James Marland interviews Julie Herres, owner of Green Oak Accounting and author of 'Profit First for Therapists.' They discuss key strategies for scaling a therapy practice, focusing on the importance of financial sustainability and the critical role of accounting support. Julie highlights that every session should add to the bottom line and emphasizes the interconnectedness of scaling through session count and clinician headcount. The episode also covers the potential pitfalls of hiring without proper financial planning, and Julie provides real-world examples, like the pros and cons of buying a practice building. Listeners gain valuable insights into managing compensation packages, avoiding expensive mistakes, and exploring new revenue streams like online courses.
Show Highlights00:00 The Financial Pitfalls of Generosity in Practice02:11 Introduction to Scaling Therapy Practices02:19 Meet Julie Herres: Expert Accountant for Therapists02:54 Defining and Approaching Scaling in Therapy Practices04:27 Maximizing Space and Resources for Growth06:30 Breaking Down the Numbers for Scaling09:44 The Role of Accountants in Scaling Your Practice13:56 Avoiding Expensive Mistakes in Practice Management18:38 Creating Effective Compensation Packages21:46 Exploring Online Courses as a Revenue Stream25:32 Julie's Resources and Contact Information26:41 Conclusion and Final ThoughtsLinks and ResourcesMore Resources from Julie and her team: https://www.greenoakaccounting.com/Are you ready to scale with a digital product? Take the quiz: https://forms.gozen.io/TMu9Szi9S4i9C7I3h2S3 Do you want to talk about scaling your practice with an online product? Contact James here: https://tidycal.com/360z043/chat-with-jamesEmail James with questions: [email protected] -
Transforming Crisis Into Faith: An Inspirational Journey With Henry B. Dotson III
In this episode of 'Scaling Therapy Practice,' James is joined by Henry B. Dotson III, an inspirational speaker, author, and Christian cancer coach. Diagnosed with multiple myeloma in 2015, Henry shares his miraculous healing journey and how he has turned his battle with cancer into a mission to help others. Henry discusses the importance of faith, the power of corporate prayer, and how to transform a crisis into spiritual growth. He elaborates on how his experience led him to write his book and become a Christian cancer coach, offering a unique perspective on using one's faith during trying times. Tune in to hear Henry's powerful message of hope, resilience, and spiritual transformation.
Show Highlights
00:00 The Struggles of Therapists01:33 Introducing Henry B. Dotson III02:20 Henry's Cancer Diagnosis and Journey05:35 Faith and Healing07:58 Becoming a Christian Cancer Coach16:53 Writing the Book19:11 The Power of Prayer and Corporate Support19:48 Realizing the Broader Impact20:39 Coaching Cancer Patients and Caregivers22:52 Spiritual Perspective on Suffering31:19 The Hero's Journey in Cancer Coaching35:18 Engaging with the Community37:07 Contact and Future PlansFind Course Creation Resources and Support: https://www.coursecreationstudio.com/
Find more resources from Henry: https://ojof.life
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Unleashing Potential: From Adversity to Coaching Mastery with Debra Russell
In this inspiring episode of 'Scaling Therapy Practice,' host James Marland explores the transition from traditional therapy to innovative course creation, enhancing freedom, flexibility, and income for therapists. Special guest Debra Russell, an MBA and elite certified business coach, shares her journey from a career in theater and film production to becoming a successful business coach after a prolonged illness. Discover the transformative power of coaching, tips on selecting the right coach, the impact of mindset on productivity, and strategies to overcome imposter syndrome, burnout, and procrastination. Learn how to implement the 80/20 rule, balance personal and professional life, and maintain discipline to achieve business success. Tune in for valuable insights and practical advice to create impactful, productive courses.
00:00 Introduction: Breaking Free from Traditional Therapy
00:22 Join the Course Creator Hub
00:55 Welcome to Scaling Therapy Practice
01:11 Meet Debra Russell: From Theater to Coaching
02:19 Debra's Journey: Overcoming Adversity
04:23 Discovering Coaching and Building a Business
09:49 The Importance of Coaching and Finding the Right Fit
14:49 Delegation and Team Building for Success
16:14 Overcoming Challenges in Course Development
16:43 The Power of Public Speaking
17:34 Battling Imposter Syndrome
19:52 Managing Membership and Burnout
22:12 Launching a New Program
22:54 Mindset vs. Structure in Productivity
28:22 Summarizing Key Takeaways
31:02 Where to Find More InformationJoin the Free Creator Community: https://courses.coursecreationstudio.com/store
Turn Procrastination and Overwhelm into Productivity: https://coursecreationstudio--debrarussellcoaching.thrivecart.com/procrastination-overwhelm-productivity/ -
Empowering Therapists: Heather Fishbach's Inspiring Journey and Online Course Success
Join host James Marland on the Scaling Therapy Practice show as he interviews Heather Fishbach, a holistic health practitioner with over 40 years of experience. Heather shares her extraordinary journey from massage therapy to becoming a Doctor of Chinese Medicine and Acupuncture. In this heartfelt episode, she recounts overcoming a stroke using her holistic techniques and transitioning from in-person therapy to launching successful online courses. Learn about her Course Creator Hub, the challenges of pricing and platform selection, and how affiliate marketing and personal connections have amplified her impact. Heather's inspiring story offers valuable insights into diversifying income through online courses, balancing in-person and online work, and transforming lives through problem-solving and relationship-building.
00:00 Breaking Free from the Therapy Chair
00:40 Introducing the Course Creator Hub
01:16 Welcome to Scaling Therapy Practice
01:30 Meet Heather Fishbach
02:25 Heather's Journey in Holistic Health
07:28 A Life-Changing Stroke
12:42 Transitioning to Online Courses
16:53 Challenges in Launching Online Courses
18:13 Mastering Zoom for Business
18:46 Choosing the Right Platform
19:59 Balancing Clinic Work and Online Courses
20:27 The Importance of Long-Term Planning
22:37 Marketing Challenges and Solutions
25:27 Building Relationships and Affiliate Marketing
33:54 Future Goals and Aspirations
35:25 Where to Find More InformationLinks and Resources
More From Heather
Heather on Instagram: @Flourishing_Health_Invermere
Heather on LinkedIn: Heather Fischbuch
Join The Course Creator Hub
Looking for support in creating more freedom for yourself using online courses? Join the Free Community!
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In this episode of Scaling Therapy Practice, host James Marland engages with cultural anthropologist Bob Vetter to explore innovative pathways for therapists and healers to expand their practices beyond one-on-one sessions. Bob shares his rich background in cultural anthropology, Native American spiritual practices, and curanderismo from Mesoamerica, emphasizing the integration of healing methods into course offerings.
Bob discusses his journey from educational travel to offering online courses and workshops, focusing on the concept of the 'wounded healer' and the intersection of personal crises with healing capabilities. The episode illustrates opportunities for therapists to diversify their income and better serve their communities by leveraging group dynamic healing and online platforms.
Key highlights include Bob's community-building efforts through Temascal practices and his development of an integrative course model emphasizing collaboration and philanthropy. Listeners are encouraged to embrace their unique gifts and experiences as part of their healing journey.
Show Highlights
00:00 Introduction: Breaking Free from Traditional Therapy
00:46 Join the Course Creator Hub
01:24 Meet Bob Vetter: A Journey in Cultural Anthropology
02:19 Discovering Native American Healing Practices
05:34 From Anthropology to Healing: The Transition
07:32 Curanderismo: The Heart-to-Heart Healing
10:06 Building a Healing Community
13:36 COVID-19: A Turning Point
15:16 Developing Online Healing Courses
18:32 The Concept of 'Don' and Personal Healing
20:58 Challenges and Group Healing Dynamics
28:47 Future Plans and Hybrid Course Model
29:44 Final Thoughts and Contact Information
35:52 Closing Message: Embrace Your JourneyJoin the Course Creator Hub: https://courses.coursecreationstudio.com/store
Check out Bob and his resources: www.bobvetter.com
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Mastering the Demand Narrative for Therapists: Building Interest Without Being Salesy
In this episode of the Scaling Therapy Practice, host James Myelin explores the concept of the demand narrative, a framework that helps therapists build interest in their services without appearing salesy or pushy. James shares insights from the book 'Effortless' by Danny Iny and the course 'The Art of Offer Craft.' He breaks down the five steps of the demand narrative: meeting people where they're at, articulating their worldview, sharing deeper insights, explaining the solution, and providing the next action. This episode offers a new perspective on how therapists can frame their solutions in a service-oriented manner, making the process of selling feel more like helping.
Show Highlights
00:00 Welcome to Scaling Therapy Practice00:22 Introduction to the Demand Narrative00:48 Learning from Experts01:34 The Power of Selling as Service02:12 Understanding the Demand Narrative Framework02:28 Step-by-Step Guide to the Demand Narrative03:12 Identifying and Validating Pain Points06:33 Articulating the Client's Worldview09:34 Sharing Deeper Insights11:08 Explaining the Solution15:19 Encouraging the Next Step18:02 Building Trust and Relationships19:04 Conclusion and Contact InformationEffortless: The Counter-Intuitive Business Growth Formula for Coaches, Consultants, Authors, Speakers, and Experts
The Art of Offer Craft - I can’t find it as a stand-alone course. The company that made the course is Mirasee.
Online Course Creation Checklist: Here is a 10-item checklist to guide you through the process.
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The Magnet Model: How to Attract Clients by Leading with Your Mission
Empowering Entrepreneurs: Sophie Lechner on Course Creation & LinkedIn Mastery
In this episode of the Scaling Therapy Practice, host James Marland is joined by Sophie Lechner from The Magnet Model. Together, they share insights into creating successful online courses for mission-driven entrepreneurs. Sophie discusses her background, overcoming challenges in business, and finding success using LinkedIn. Listeners will learn about common course creation mistakes, strategies for effective LinkedIn profiles, and Sophie's magnet model for attracting the right clients. Dive into the journey of transforming passion into purpose and learn how to connect better and engage with your audience.
00:00 Welcome to the Scaling Therapy Practice
00:22 Introducing Special Guest Sophie Lechner
01:07 Sophie's Background and Passion for Connections
02:34 The Journey of Course Creation
05:21 Challenges and Lessons in Course Creation
07:45 Pivoting to LinkedIn Coaching
10:48 Building a Business Around LinkedIn
23:22 Developing the Magnet Model
25:26 Current Offerings and Future Plans
30:13 Final Thoughts and Key DriversLearn more about the Magnet Model: Https://themgnetmodel.com
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Pro Tips for Editing Your Course with Descript: A Guide for Therapists
In this episode of the Scaling Therapy Practice, host James Marland shares expert tips for recording and editing online course videos, specifically using the Descript program. He details processes such as preparing for smooth recording, recording in chunks, using transcription features, and adding professional touches like intro music and trimming. The episode aims to make video editing achievable for therapists and other DIYers who want to create high-quality content without needing a production crew.
00:00 Introduction and Course Promotion
00:37 Welcome to Scaling Therapy Practice
00:50 Mastering Course Recording: Pro Tips
02:30 Preparing for a Smooth Recording
03:01 Recording in Chunks for Flawless Edits
04:18 Editing Techniques with Descript
06:38 Advanced Editing Tips and AI Tools
08:18 Adding Professional Touches
09:40 Final Touches: Trimming, Fading, and Uploading
12:21 Summary and EncouragementMoney for Therapists Course
With this course, you will save time and avoid costly mistakes such as:
Paying your therapists too much or too littleUnclear payroll structureLiving without peace of mindDescript editing tool for online course creators.
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How to Choose the Best Microphone for Online Course Creators: Tips and Strategies
In this episode, James Marland, host of 'The Scaling Therapy Practice,' discusses the common challenges practice owners face with hiring and compensation and invites viewers to a webinar on therapist compensation strategies. He then transitions to providing detailed advice on choosing the best microphone for recording online courses, exploring factors like budget, trusted brands, types of microphones, and features. James also shares practical tips for optimizing sound quality, including minimizing background noise and maintaining consistent microphone distance. He emphasizes starting small and upgrading as needed, suggesting tools like Descript for improved audio. James references sources such as podcast hosts, Kajabi, and SoundGirls.
00:00 Introduction: The Stress of Hiring and Money
00:24 Webinar Invitation: Compensation Strategies for Therapists
00:39 Webinar Details and Host Introduction
00:58 Meet Julie Herres: Expert in Therapist Accounting
01:17 Webinar Benefits and How to Join
01:56 Welcome to the Scaling Therapy Practice Show
02:13 Choosing the Right Microphone for Your Course
03:27 Criteria for Selecting a Microphone
03:41 Price Considerations for Microphones
06:52 Trusted Brands and Quality Features
11:03 USB vs. XLR Microphones
12:11 Dynamic vs. Condenser Microphones
14:01 Tips for Recording Virtually
17:10 Headphones and Sound Check Tips
19:56 Final Thoughts and Recommendations
21:22 Bonus Tips and Resources
22:13 Conclusion: Start Small and Build UpMore Resources:
The Podcast Host: The Best Podcasting Microphones on the MarketKajabi: How to Make Your Podcasts, Videos, and Audio Courses Sound BetterSoundGirls: How to Choose the Podcast Microphone That’s Right for YouWebinar:I want to invite you to a free webinar on compensation strategies for therapists — and I want you there! During the webinar, you’ll learn the 5 most common mistakes practice owners make when it comes to compensation.
Here are the details:
WHAT: How to Crack the Clinician Compensation Code (a free webinar!) on Friday, September 13th at 9 am Pacific/12 pm Eastern*
WHO: The free webinar is for new or established group practice owners and is hosted by my friend Julie, an accountant and the owner of GreenOak Accounting, a firm that specializes in working with therapists, psychologists, and counselors in private practice.
WHERE: Virtual – you can watch in the comfort of your home or office!
WHEN: Friday September 13 at 9am Pacific/12pm Eastern* – don’t forget to mark your calendar as soon as you sign up!
WHY: If you’re looking to grow your team all while building a thriving practice, then you can’t afford to make expensive hiring mistakes!
Get great advice HERE, mark your calendar, and prepare to take your practice to the next level!
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Creating a High-Converting Homepage: Essential Elements and Strategies
In this episode of the 'Scaling Therapy Practice,' James Marland provides an in-depth guide on creating a high-converting homepage. Alongside an attached worksheet, James outlines the 15 key elements of an effective homepage, which include a benefit-driven headline, sub-headline, addressing pain points, a primary call to action, supporting images, highlighting benefits, social proof, clear navigation, a content offer, secondary call to action, feature list, mission statement, confidence builders, FAQ section, and success indicators. He offers practical tips and examples for each element, discusses the significance of a well-constructed homepage, and provides resources like webinars and personal support to help listeners implement these strategies. The episode emphasizes the importance of connecting with the ideal client and converting them into paying customers.
Show Highlights
00:00 Introduction and Welcome00:09 Overview of the Homepage Worksheet00:59 Importance of a High-Converting Homepage01:52 Elements of a Great Homepage03:53 The Benefit-Driven Headline07:02 The Subheadline09:34 Addressing Pain Points13:00 Primary Call to Action14:44 Supporting Images17:36 Highlighting Benefits20:22 Understanding Social Proof22:32 Importance of Easy Navigation24:28 Offering Valuable Content28:04 Secondary Call to Action31:11 Highlighting Key Features32:04 Mission and Dream Statements34:35 Building Confidence and Trust36:09 Frequently Asked Questions37:08 Showcasing Success Indicators39:52 Quick Tips for Homepage Improvement40:50 Conclusion and Next StepsMake your Better with the Homepage Worksheet and watch the Homepage Builder Workshop -
Mastering Online Course Creation: Overcoming Recording Fears and Choosing the Right Tools
Join James Marlind on the Scaling Therapy Practice show as he provides essential tips for creating and recording online courses. This episode focuses on overcoming the fear of recording, choosing the best recording methods, and selecting the right tools and equipment to enhance both audio and video quality. Additionally, James shares practical advice for preparing your recording environment, ensuring minimal background noise, and efficiently editing your content. Don't miss out on detailed strategies to make your first recording sessions less stressful and more effective.
00:00 Introduction to Course Hosting Challenges00:11 Webinar Announcement: Your Course Creation Roadmap00:41 Welcome to Scaling Therapy Practice00:56 Overcoming the Fear of Recording01:39 The Importance of Practice and Persistence04:34 Recording in Chunks for Better Quality06:21 Choosing Your Recording Method09:38 Optimizing Your Audio Setup13:48 Selecting the Right Recording Tools18:59 Recording and Editing Tips24:40 Conclusion and Call to ActionLinks and ResourcesYour Course Creation Roadmap: 4 Decisions to Make Before You Launch - Free Learning Event. Aug. 21st, 12 pm ESTLifetime Deal for Sessions - Special Offer for a webinar and Zoom replacement tool. This is the tool I use to host my webinars. Descript - this is the program I record my podcast and video lessons in. Some links are affiliate links and support the show. Thanks for clicking and supporting the creation of this content. -
Empowering Your Health Journey: Annette Leonard's Story of Advocacy & Chronic Wellness
In this episode of the Scaling Therapy Practice podcast, host James Marland speaks with Annette Leonard, a chronic pain advocate and beacon of resilience. Annette shares her personal journey of battling chronic illnesses, including her time on the lung transplant list, and how it led her to become a powerhouse advocate. She provides insights and tips on self-advocacy in healthcare, wellness strategies, and her transition from patient to advocate through various resources such as podcasts, courses, and blogs. Additionally, James discusses an upcoming webinar for DIY course creators, offering guidance on critical decisions before launching an online course. Join us to hear Annette's inspiring story and learn how to better advocate for yourself in healthcare settings.
00:00 Introduction to the Podcast
Annette’s websiteAnnette’s YoutubeAnnette’s InstagramAnnette’s podcastA special promotion for Annette’s websiteScaling Therapy Practice - Course Creation Studio WebsiteRegister for Skills Workshop: 4 Key Decisions to Make Before Launching Your Online Course
00:22 Meet Annette Leonard: Advocate for Chronic Illness
01:29 DIY Course Creators Webinar Announcement
03:20 Annette Leonard's Personal Journey
07:11 The Mission to Help Others
09:36 Creating and Launching Online Courses
14:31 Lessons Learned from the Mini Course Challenge
23:00 Final Thoughts and Where to Find Annette -
Essential Tech Stack for Scaling Your Online Course: Deep Dive with James Marland
Welcome to the Scaling Therapy Practice with James Marland! In this episode, James dives deep into the essential tech stack required for launching and managing successful online courses. He discusses the crucial tools and platforms, including hosting options like Kajabi and Teachable, payment processors like Stripe and PayPal, graphic design tools such as Canva Pro and Adobe Express, and much more. James also shares insights on email marketing tools, recording and editing software, and social media strategies to help you turn your content into life-changing courses. Whether you're a tech-savvy expert or a beginner, this episode provides valuable tips and recommendations to get your course launched smoothly. Tune in to learn more about creating your course tech stack and make your mission-driven content accessible to a broader audience.
00:00 Introduction to Scaling Therapy Practice01:07 Understanding the Tech Stack03:57 The Importance of Hosting Platforms06:31 Payment Processors and Their Role08:03 Creating Graphics and Web Pages11:20 Email Communication Essentials12:05 Recording and Editing Tools15:36 Webinars and Social Media Engagement16:52 Conclusion and Call to ActionVisit the companion blog to get the links mentioned in the show. https://courses.coursecreationstudio.com/blog/techstack
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Leveraging Competitor Insights for Online Course Success In this episode of Scaling Therapy Practice, James Marland guides mission-driven leaders on how to launch impactful online courses by learning from competitors using Google, YouTube, and Amazon. The episode delves into the significance of understanding competitors, provides practical tools for market research, and highlights ways to improve offerings based on competitor analysis. Additionally, James introduces a special mindset course designed to overcome imposter syndrome and embrace limitless possibilities.
00:00 Welcome to Scaling Therapy Practice 00:46 Special Offer: Overcome Self-Doubt 03:22 Why Knowing Your Competitors Matters 05:23 Using Google to Find Competitors 07:51 Leveraging YouTube for Market Insights 09:34 Amazon: A Treasure Trove of Competitor Data 12:43 Analyzing and Applying Market Research 17:29 Crafting Your Value Proposition 19:38 Conclusion and Call to ActionTracking Template
Overcome Imposter Syndrome Course
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How to Successfully Launch a Pilot Course: Strategies and Benefits In this episode of the Scaling Therapy Practice, host James Marland discusses the concept of launching a pilot online course. He explains what a pilot course is, why it is necessary, and provides a step-by-step guide on how to run one. James also shares insights from his own experience in course creation, emphasizing the importance of feedback and overcoming technological challenges. Listeners are encouraged to share their technological hurdles with James to help develop better courses. The episode also highlights that launching a pilot course helps in gauging interest, refining the course content, and building confidence.
00:00 Introduction to Scaling Therapy Practice00:31 Developing the Next Course: Overcoming Tech Challenges03:26 The Importance of a Pilot Course05:44 Why You Need a Pilot Course13:36 How to Run a Pilot Course19:51 Conclusion and EncouragementLinks and Resources
50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses
Course Navigator Download: Get your ideas out of your head and onto paper with the Course Navigator
Course Creation Studio: https://www.coursecreationstudio.com/
Course Creation Studio Instagram: https://www.instagram.com/helperonmission
Kajabi: Launch your online course business with Kajabi
Some links are affiliate links that support the production of the show. Thanks for clicking!
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