Episódios
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In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors.
In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior.
Podcast Highlights:
00:00 Prologue
00:45 SEOLeverage Podcast Intro
00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials
01:59 The importance of controlling brand narrative across platforms in the age of AI
02:33 Explanation of the SEO value chain and its role in achieving organic revenue
03:39 The importance of Site Audits in establishing a position within the SEO value chain
04:22 How the value chain concept applies to various life situations
05:58 Closing message
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
Resources:
Platform Leverage - A new project focusing on essential marketing strategies in the AI era
AI Tools discussed:
ChatGPT
Perplexity
Claude
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In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you’re aiming to grow your digital business, the actionable advice in this episode is a must-listen for success.
In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI-dominated landscape.
The discussion covers key topics such as long-term business thinking, the importance of market research and customer feedback, and the benefits of maintaining long-term client relationships.
Podcast Highlights:
00:00 Prologue
01:01 SEOLeverage Podcast Intro
01:44 Gert introduces Mario Peshev and his extensive experience in digital entrepreneurship
02:36 Mario discusses his background in software engineering and his passion for learning
06:05 The importance of balancing art, craft, and science in digital specialties and entrepreneurship
08:41 Mario explains the concept behind his book "MBA Disrupted" and the need for practical business education
17:00 Discussion on effective client acquisition models for service businesses in the current market
20:57 The value of personal, direct conversations in client acquisition and the rise of events and communities
22:34 Mario shares insights on the declining efficiency of traditional outbound marketing and PPC campaigns
26:35 The importance of playing the long game and having a long-term focus in business
30:30 Gert and Mario discuss the significance of framing expectations and building brand affinity
35:25 The crucial role of market research and gathering customer feedback in product development
41:07 Mario emphasizes the importance of adapting to enterprise clients' needs in SaaS businesses
45:15 Discussion on the value of long-term client relationships and retaining institutional knowledge
49:55 Mario provides information on how listeners can reach out and learn more about his work and book
Connect with Mario Peshev:
Website: https://mariopeshev.com/
LinkedIn: https://www.linkedin.com/in/mpeshev/
X (Formerly Twitter): https://x.com/no_fear_inc
Book Website: mbadisrupted.com
Mario's Companies:
DevriX: devrix.com
Growth Shuttle: growthshuttle.com
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bounce back. Tune in to get actionable advice for ranking recovery.
Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navigating the ever-changing SEO landscape!
Podcast Highlights:
00:00 Prologue
00:37 SEOLeverage Podcast Intro
00:47 Episode overview and reminder about show notes at SEOLeverage.com/podcast
01:43 Analyzing the cause of ranking drops
02:34 Importance of thorough analysis to identify affected pages and keywords
03:26 How Google core updates work and their impact on search results
05:27 Helpful Content Update: Its impact and recovery process
06:00 What steps to do when hit by a Google update
06:49 Call to action: Reaching out to SEOLeverage for assistance with Google update recovery
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan’s practical tips make the complex process of acquisitions easier to understand.
A successful exit strategy is essential for business owners considering selling their firms. In today’s episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions.
Whether you're contemplating selling or simply want to future-proof your firm, this episode is packed with valuable advice to guide you through the process.
Podcast Highlights:
00:00 Prologue
01:00 Introduction of the episode and guest
03:47 What factors influence a firm's valuation in an acquisition?
05:44 Why do software firms generally command higher multiples than service businesses?
08:36 What are earnouts, and how do they typically work in professional services deals?
10:39 How are M&A deals typically structured?
12:48 When might it be more beneficial to keep a business rather than sell it?
15:52 What steps should business owners take to prepare their staff for a transition?
19:09 How do clients and employees typically react to a business being acquired?
24:18 Why might business owners consider acquiring other firms?
26:48 What are some practical tips for preparing a business for sale?
29:17 Best way to get in touch with Jonathan
Connect with Jonathan Baker:
Website: https://punctuation.com/
Sign up for their newsletter: punctuation.com/seoleverage
LinkedIn: https://www.linkedin.com/company/wearepunctuation/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You’ll also learn how to optimize your site and climb Google’s search rankings effectively. This guide is packed with actionable steps for success.
In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques.
Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings!
Podcast Highlights:
00:00 Prologue
00:27 Podcast INTRO
00:36 Introduction to the episode
01:33 The Importance of Online Reputation Management
02:27 Keyword Research versus Audience Research
03:49 Matching Content with Google's Preferences
05:01 Creating Content that Stands Out
07:07 Importance of internal linking for better site structure and to support new content
08:15 Effective strategies for gaining links from external websites
10:26 Conclusion and Final Thoughts
Connect with Gert Mellak:
Website: https://seoleverage.com/
LinkedIn: https://www.linkedin.com/company/seoleverage
Email: [email protected]
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In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess brand popularity based on a variety of factors and platforms, and the benefits of using forums like Reddit to enhance brand recognition.
AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels.
In today’s episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the age of AI. If you’ve been relying heavily on a single platform, it's time to rethink your strategy.
Podcast Highlights:
00:00 Prologue
01:03 Podcast Intro
01:13 Introduction to the episode topic
02:43 Why does focusing on a single platform limit your brand's visibility to AI algorithms?
03:22 What factors do AI algorithms consider when evaluating a brand's popularity?
05:32 Why is Reddit a valuable platform in the context of AI and brand building?
07:39 How can brands ensure their various online profiles are linked and optimized?
08:51 Recap
09:50 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal sector and other white-collar professions.
In today’s episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions.
They also discuss the potential impact of AI on the legal industry, proposing specialist AI engines and a shared platform for the entire industry. Finally, Tim Warren tells Gert about his hopes that Knowledge Graph will make it possible for Google to have personalized conversations that understand who people are.
Podcast Highlights:
00:00 Prologue
01:06 Introduction to the podcast episode topic and the guest
02:15 Tim Warren’s background and his role as a Chief Provocation Officer
03:46 The importance of asking questions in the face of change
04:39 AI impact on white-collar jobs
08:06 The Gartner Hype Cycle and AI's evolution
13:26 Rise and fall of AI companies
16:06 The Importance of Human Expertise in SEO
23:12 Why more and more people are utilizing AI for their online search
32:13 AI in Personal Finance
36:35 The importance of trust and personalization in AI
43:35 The role of digital companions
50:41 Where to connect with Tim Warren?
51:09 End
Resources:
ChatGPT - https://chatgpt.com/
Anthropic - https://www.anthropic.com/
OpenAI - https://openai.com/
Claude - https://claude.ai
CopilotAI - https://www.copilotai.com/
Perplexity - https://www.perplexity.ai/
Connect with Tim Warren:
LinkedIn - https://www.linkedin.com/in/tswarren/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 126 of the SEOLeverage Podcast, Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketing, the role of AI, and the need for tailored content for different platforms.
In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available.
Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results.
Hear more about how Omnichannel Marketing can affect your online presence in this episode.
Podcast Highlights:
00:00 Prologue
00:58 Podcast INTRO
01:08 Introduction to the episode topic
02:02 What is Omnichannel Marketing and why is it important for your brand?
03:45 The importance of engaging with audiences across different channels
06:46 Examples of how different platforms cater to different audiences
07:30 The importance of audience platform research
08:55 How covering a wider range of platforms can impact brand perception?
09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format.
10:30 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 127 of the SEOLeverage Podcast, Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales approach, emphasizing continuous improvement, and building long-term client relationships.
In this episode of the SEOLeverage Podcast, Gert interviews Nicki Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles.
Nicki shares her own experience of increasing revenue 40 times over in under two years and explains how the Circuit Sales System can be applied to various types of businesses. The episode also covers the importance of continuous improvement, the value of professional copywriting, and the significance of building long-term relationships with potential clients.
Podcast Highlights:
00:00 Prologue
01:07 Podcast INTRO
01:17 Introduction to the podcast episode topic and the guest
02:05 Nicki's journey into becoming a professional copywriter
06:23 How Nicki 40x her revenue
10:17 The importance of effective messaging to resonate with your target audience
17:33 Why clients hire experts but often resist their expertise and the humorous side of it
18:30 Why selling doesn't end after landing the client
24:31 Nicki emphasizes the importance of understanding the audience's needs
27:14 Nicki talks about The Circuit Sales System
33:11 Gert discusses the importance of having a trusted advisor for clients
34:34 Where to connect with Nicki
35:25 End
Resources:
The Circuit Sales System - https://circuitsalessystem.com/
Connect with Nicki Krawczyk:
Website - https://nickicopy.com/
LinkedIn - https://www.linkedin.com/in/nkrawczyk/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 125 of the SEOLeverage Podcast, Gert Mellak and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective dashboards, select key performance indicators (KPIs), and use data stories to provide insights. The episode emphasizes the need for tailored dashboards to aid in monitoring and improving business performance.
Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making.
This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization.
This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools.
Podcast Highlights:
00:00 Prologue
00:48 Podcast INTRO
00:58 Introduction to the podcast episode topic and the guest
02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist.
04:25 Data collection and analysis for decision-making in business (...Two components of data preparation)
06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.)
09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?)
13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?)
17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business.
21:16 What is a data story? (...The two basic design principles of a dashboard.)
24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?)
27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs.
35:08 Felik's three major steps for businesses regardless of size when looking into dashboards and hiring an expert.
38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies.
39:27 End
Connect with Feliks Golenko:
Website - MultiBase GmbH - https://multibase.de/eng/
LinkedIn - https://www.linkedin.com/in/feliks-golenko/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 124 of the SEOLeverage Podcast, Gert Mellak explores how AI systems perceive and evaluate brands. He emphasizes the importance of providing accurate and comprehensive data to these systems to enhance online visibility. The episode also covers the challenges and strategies for aligning brand messages with AI-driven algorithms and consumer preferences.
In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content.
The proactive provision of accurate training material for AI systems is akin to laying the groundwork for a strong digital presence. By supplying AI algorithms with relevant data and context about their brand, companies can enhance their chances of being prominently featured in search results and other online platforms. Ultimately, the goal is to provide value to both users and AI tools.
Hear more about how AI algorithms can affect your brand reputation in this episode.
Podcast Highlights:
00:00 Prologue
00:44 Podcast INTRO
00:54 Introduction to the episode topic
01:45 The potential for AI tools to influence sales, revenue, and customer journey
03:29 Why is it important for consultants to prepare their clients for a shift in how AI tools would think about your brand in product selections?
05:52 The two steps in baking your brand into the AI algorithms to influence buying decisions
07:23 What SEO Leverage expertise can do to help with your online reputation management?
08:28 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 123 of the SEOLeverage Podcast, Gert Mellak examines the intersection of AI and online reputation management. He discusses how AI-generated content can impact brand perception, including the risks of false information and negative reviews. The episode advises on strategies for monitoring and maintaining a positive online reputation, such as managing brand mentions and ensuring accurate information is prominent in search results.
Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI to manipulate online reviews which can impact brand reputation.
Learn more about AI and online reputation by listening to this episode.
Podcast Highlights:
00:00 Prologue
00:29 Podcast INTRO
00:39 Introduction to the episode
01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?)
04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands
06:41 How to combat and monitor false information perpetrated against your brand reputation?
07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses?
09:09 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 122 of the SEOLeverage Podcast, Gert Mellak speaks with Kevin Monroe about the importance of gratitude in the workplace. They discuss how showing appreciation can enhance the Employee Value Proposition (EVP) and positively impact team morale, especially in remote work environments. Monroe shares insights on using gratitude to understand and value employees' needs and emotions.
In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the result - the inferior work they did.
Gert's guest for Episode 122 is Kevin D. Monroe, who as a mentor explored how showing gratitude can have an immense impact in the workplace. In this ever changing world, gratitude is needed now, more than ever. He encourages leaders to tap into the power of gratitude to be able to know the people’s feelings, what every employee wants and whether they feel being valued.
This episode is the first of something different in Seoleverage.com/podcast. Be sure to tune in for more of these personal development topics. Enjoy!
Podcast Highlights:
00:00 Prologue
00:32 Welcome to the episode and introduction of the guest
00:47 Introduction of the episode topic
03:51 Two questions that Kevin Monroe popped out for Gert
05:42 Every business is a people business
10:37 What are the five things that people want based on the Reinvented EVP by the Gartner Group?
14:55 The emotional aspect that is lacking in the remote work environment as experienced by Gert
17:02 Compartmentalizing life and things post pandemic and how male and females do this differently. (...Using technology to become more human friendly)
19:42 The 5 Languages of Appreciation in the Workplace
24:46 How to use the Appreciative Inquiry technique in Team meetings?
29:28 An invitation to pause and send short messages to some people.
32:09 What is the Free 5-day challenge on Kevin Monroe's website that can help listeners grow gratitude?
33:21 End
Resources:
The Reinvented EVP by the Gartner Group
https://www.gartner.com/en/human-resources/trends/reinvent-your-evp-for-a-postpandemic-workforce
The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White
https://www.amazon.com/Languages-Appreciation-Workplace-Organizations-Encouraging/dp/080246176X
The Beginner's Guide to Growing Gratitude, Free 5-day challenge -
https://hub.globalgratitudesociety.com/invitation?code=87646C
Connect with Kevin D. Monroe:
Website - https://www.kevindmonroe.com/
LinkedIn - https://www.linkedin.com/in/kevinmonroe/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 121 of the SEOLeverage Podcast, Gert Mellak introduces his team and details their roles in providing comprehensive SEO services. He emphasizes the importance of communication, process innovation, and the integration of AI technologies with human expertise. The episode covers key areas such as content creation, link-building, and strategy implementation, highlighting how each team's efforts contribute to achieving client goals.
In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance.
With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SEO strategies really make an impact.
Podcast Highlights:
00:00 Prologue
00:59 Podcast INTRO
01:09 Introduction to the episode
02:02 SEO strategies and the importance of aligning them with client goals and priorities.
03:35 Consulting and strategy are the key pillars of SEO
04:25 Role of Content Creation team and the use of AI language models
06:50 The Link-building team's role for SEO and branding
07:26 The Implementation Team
08:14 Who runs all the teams together?
09:20 The SEO Leverage Team
10:34 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 120 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss practical AI tools and their applications in content creation and business optimization. They highlight tools like ChatGPT for structuring content, Castmagic for podcast production, and Riverside.fm for high-quality recordings. The episode also covers predictions for the AI tool market and emphasizes focusing on specific needs rather than getting overwhelmed by the abundance of options.
In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts.
The conversation between Gert and Joe unfolds as they explore AI tools dedicated to post-production, audio transcription and content creation, as well as those geared towards audio and video optimization. They broaden the discussion to encompass AI's role beyond content creation, emphasizing its utility as a valuable business tool. Joe also shares his insights into the future of AI copycats and tools already integrated into a broader set of functionalities.
While the content may seem technical, Episode 120 is a crucial resource that must be shared with the audience. Don't miss out on this insightful episode, where practical knowledge about reliable AI tools is brought to the forefront for the benefit of users.
Podcast Highlights:
00:00 Prologue
00:51 Welcoming Joe Fier to the show
02:05 How Gert uses Chat GPT to structure thoughts and ideas, making content creation and delivery easier and more efficient.
06:57 Joe Fier discussed AI tools like Chat GPT and Claude AI to extract actionable insights from raw data
10:24 The boom of AI tools in the market and Joe Fier's prediction of these tools slowing down by the end of 2023
14:03 The issue of overwhelming tools out in the market, which are too broad and confusing for users
17:36 Features of Castmagic for post production tasks like show notes and prompts
20:27 Audio optimization tools and techniques using Descript
23:24 The benefits of using Riverside.fm for recording and editing interviews.
26:39 AI tools for visuals that Joe Fier recommends - Canva and Headliner
30:56 AI tools that not only relate to content creation but for the other aspects of the business - Gamma.app and Beautiful.ai
33:59 Ethical approach to AI for voice-over talents for payments and royalties with Voices.com
36:22 AI-powered chatbots and their potential uses - Withdelphi and Agent Runner
45:12 How to connect with Joe Fier?
46:34 Gert appreciates Joe Fier’s expertise and sharing these for the episode
47:49 End
Resources:
AI Tools discussed and mentioned in the episode
Claude - https://claude.ai/
Castmagic - https://www.castmagic.io/
Riverside FM- https://riverside.fm/
Gamma - https://gamma.app/
Beautiful.aia - https://beautiful.ai/
Voices.com - https://www.voices.com/
Delphi - https://www.withdelphi.com/
AgentRunner - https://www.agentrunner.ai/
Connect with Joe Fier:
Website - Hustle and Flow chart - https://hustleandflowchart.com/
Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage
Email address - [email protected]
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 119 of the SEOLeverage podcast, Gert Mellak and Anfernee Chansamooth discuss the benefits of hiring a fractional Chief Marketing Officer (CMO). They cover why businesses, especially small to medium-sized ones, might opt for a fractional CMO over a full-time hire, the strategic advantages this role offers, and how to assess the right fit for your company. They also explore the cost-effectiveness and ROI potential of such an arrangement.
After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution.
In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment.
If you want to learn about CMO roles, listen to this episode to the very end.
Podcast Highlights:
00:00 Prologue
00:46 Podcast INTRO
00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic
02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? (...To whom is Fractional CMO best suited for?)
05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions?
07:36 Distinctions of CMO roles and responsibilities
13:47 The difference between project managers and CMOs and the importance of equipping clients for long-term success.
17:56 What are the benefits of hiring a fractional CMO for small businesses?
22:22 How much investment is it to hire a fractional CMO?
24:27 What does the role of a fractional CMO mean for Anfernee?
30:58 Anfernee's insights on what kind of questions to ask a business owner before he comes in as the fractional CMO?
35:21 Where to connect with Anfernee Chansamooth?
36:32 End
Resources:
How to learn about fractional CMO, go to -
https://theauthenticmarketer.com/services/
Past episode with Stevie Brown
https://open.spotify.com/episode/3mPCo77DkgReqBPWXj0tyX
Connect with Anfernee Chansamooth:
Website - https://theauthenticmarketer.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 118 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon explore the intersection of content marketing and artificial intelligence (AI), particularly focusing on tools like ChatGPT. They discuss the advantages and limitations of using AI in content creation, the importance of maintaining authenticity, and how to effectively integrate AI into SEO strategies without compromising quality.
In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands.
People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake content and focus on creating an authentic online reputation. Listen to this episode, episode 118 and get three important guidelines from Katrina on how to best handle new AI tools.
Podcast Highlights:
00:00 Prologue
00:49 Podcast INTRO
01:00 Introduction to the episode and the guest
02:06 Katrina's perspective on the use of AI tools
05:38 AI tools, their limitations and the reliability of information
11:19 SEO, brand awareness, and creating an authentic online reputation
14:56 Tell-tale signs of content created by humans vs AIs in creating a consistent story
16:55 What does it take for an ecommerce site to drive brand awareness? (...What is information gain and how does it surface content to be crawled as often?)
20:51 The best use for AI tools in content creation and SEO purpose
24:44 Embracing new technologies and working out how to use it with caution
26:44 What's wrong with universities with their conflicting stand on the use of AI tools? (...Similarly with Google's position on ecommerce promotions.)
29:13 Three guidelines as advised by Katrina in pursuing the use of AI in the following months.
31:26 Where to connect with Katrina McKinnon?
31:22 End
Connect with Katrina McKinnon:
Website - https://copysmiths.com/
LinkedIn - https://www.linkedin.com/in/katrinamckinnon/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 117 of the SEOLeverage Podcast, Gert Mellak and Stevie V. Brown discuss the benefits of working with a marketing agency. They cover the importance of commitment, accountability, realistic expectations, and engagement in the marketing process. The episode also compares in-house marketing versus outsourcing and offers tips for choosing the right agency for your business needs.
Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects.
In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a marketing agency with access to a global team of specialists. Creating a successful marketing strategy for your business doesn't yield instant results, emphasizing the need for commitment and accountability on the part of business owners. If you're a business owner facing the dilemma of choosing between hiring for in-house marketing positions and working with agencies, this episode is essential to listen to.
Podcast Highlights:
00:00 Prologue
00:41 Podcast INTRO
00:51 Introduction of the episode and the guest
02:10 What is ‘The Care Factor Fix' all about? (...What are the four pillars of marketing services?)
03:47 Commitment on the marketing process from both sides, the business owner and the provider.
05:24 The Accountability Phase of the marketing process. (...Sales vs Marketing)
07:01 Why do business owners have to be realistic about timeframes and budgets?
08:02 How can business owners be engaged in the right way and understand how marketing providers do their job? (...And how engagement works both ways?)
11:21 The wrong marketing mindset and the lack of commitment from business owners.
14:37 Client engagement and marketing strategy at SEO Leverage
17:43 The importance of the on-boarding process.
20:47 In-house marketing versus outsourced marketing, which is better and costs less?
25:23 Ideal hiring for different marketing functions with one generalist that has access to a team of experts.
29:19 What is the first thing to think about when planning a marketing strategy for your business?
33:46 Marketing strategies, metrics and expectations for timeframes and results. (...Why is marketing not sales?)
39:27 Overnight success is not really overnight, it may take years.
46:33 Recap
42:33 Where to connect with Stevie Brown?
43:39 End
Resources:
Book - The Care Factor Fix by Stevie V Brown MSc - https://www.thechangestarter.com/the-care-factor-fix
Gift and Bonuses - https://www.thechangestarter.com/podcastgift
Connect with Stevie V Brown:
Website - https://www.thechangestarter.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 116 of the SEOLeverage Podcast, Gert Mellak explores the implications of Google's Search Generative Experience (SGE) on SEO. He discusses how businesses can prepare by creating high-quality, easily understandable content, maintaining brand reputation, and actively managing online information. The episode highlights the potential impact of SGE on search behavior and ad revenue.
Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads.
In this particular episode, Gert underscores the significance of simplifying language and maintaining communication consistency. This is aimed at mitigating confusion and counteracting possible brand reputation issues. Gert also emphasizes the importance for business owners to carefully manage the information they disseminate and highlights the value of generating positive content
Tune in to this episode to grasp effective strategies for safeguarding your brand and online reputation.
Podcast Highlights:
00:00 Prologue
00:28 Podcast INTRO
00:38 Introduction to the topic episode
01:26 How chatbots may disrupt the search experience? (...How will it affect Google's ad revenue?)
02:35 Generative AI models and their impact on brand reputation.
05:09 Why is it important to monitor and control information with positive content to ensure authentic brand reputation?
06:48 Simplicity of terms, easy language and consistency that can get you ranked on page one in Google Search.
09:17 Ending CTA
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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In episode 115 of the SEOLeverage Podcast, Gert Mellak and Wil Reynolds discuss building a successful search marketing team in the era of AI. They cover the challenges of rapid technological changes, the importance of integrating company culture and values, and effective hiring practices. The conversation emphasizes collaboration, innovation, and supporting employee growth.
In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote.
Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company culture based on values and collaboration between innovation and the teams. He believes that company owners need to celebrate not just people who get promoted, but also those who choose to stay in their roles, helping others to get promoted and really loving the work they are doing.
Podcast Highlights:
00:00 Prologue
01:02 Podcast INTRO
01:12 Introduction of the episode and the guest
02:26 The future of search marketing, its disruptive changes and what Wil Reynolds thinks of it?
04:28 Automation vs growing the marketing team
06:02 The rapid pace of change and why Wil see it as a massive reset?
08:05 How did Wil Reynolds grow his team to 200 people?
12:37 Embracing change and innovation in a growing agency.
14:28 Will the people that lean on innovation drivers be the better team leaders?
15:48 A collaboration between innovation and the teams
17:12 How does Wil integrate company culture and values to over 200 team members across Philadelphia, San Diego, and Remote?
22:32 What a good hiring process should look like, according to Wil?
28:16 The downside of having a group of unicorn style people.
30:32 There is a need to celebrate those who chose to stay in the same role, helping others get promoted and are happy with what they are doing.
33:53 Putting a systemic schedule in place, say six months to check in with employees about their career growth.
35:31 Where to connect with Wil Reynolds?
36:49 End
Connect with Wil Reynolds:
Website - https://www.seerinteractive.com/
Website - https://wilreynolds.com/
You Tube - https://www.youtube.com/user/wilreynolds
Medium - https://wilreynolds.medium.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
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