Episódios

  • Ready to take your short-term rental business to the next level? In this episode, Mike and E sit down with Danny Mabley, STR Secrets’ content expert, to explore how social media can transform your hosting game. Learn how to showcase your properties, document your journey, and create a personal brand that connects with guests and drives direct bookings. From highlighting amenities to sharing behind-the-scenes stories, Danny provides actionable tips for crafting authentic and engaging content. Whether you're managing short-term rentals or looking to master social media for any business, this episode is your guide to growing your brand and building lasting success!

    02:10 - Guest Introduction: Danny's Creative Journey

    03:30 - From Videographer to Full-Time Content Strategist

    04:50 - Building a Personal Brand for STR Success

    06:40 - Creating Authentic and Engaging Content

    08:30 - Leveraging Social Media to Connect with Guests

    10:00 - Balancing Professional and Personal Content

    12:15 - Documenting Challenges to Build Trust

    14:05 - Turning Vulnerability into a Strength

    16:20 - Developing Consistent Content Habits

    18:45 - Simplifying Content Creation with Tools

    20:30 - Collecting Feedback to Improve Properties

    22:50 - Measuring Content Success Through Analytics

    25:00 - Scaling Social Media Presence Strategically

    27:30 - Actionable Tips for Long-Term Content Success

    29:45 - Breaking Through Mental Barriers for Growth

    31:30 - Storytelling Techniques to Captivate Audiences

    33:10 - Building a Habit of Daily Content Creation

    35:20 - Adapting to Trends Without Losing Authenticity

    37:00 - Focusing on Value-Driven Posts

    38:50 - Strengthening STR Marketing Strategies

    40:15 - Staying Resilient Amid Criticism

    42:00 - Developing a Growth Mindset for STR Success

    43:30 - Encouraging Small Wins to Build Momentum

    Guest Bio:

    Danny Mabley is a seasoned content creator and social media strategist with over a decade of experience in leveraging digital platforms for personal and professional growth. Starting with a personal weight-loss journey that went viral, Danny mastered the art of storytelling to build a significant online following. Now a vital member of the STR Secrets team, he oversees content production and social media strategies, empowering businesses to optimize their online presence. With a passion for authenticity and innovation, Danny excels in helping brands connect with audiences through engaging, impactful content.

    Connect with Guest:

    www.instagram.com/dannymabley

    Get FREE Access to our Community and Weekly Trainings:

    group.strsecrets.com

  • Discover the secrets to scaling your short-term rental business with seasoned host Chris Petzy. In this episode, we dive deep into the challenges and triumphs of growing a portfolio to 85 units. Learn invaluable lessons on team building, operations, and financial management. Tune in now to elevate your STR game!

    01:15 - Guest Introduction: Chris’s Leadership Journey

    03:45 - Building Robust Operational Systems

    05:00 - Maintaining Quality Amid Rapid Growth

    06:22 - Driving Team Engagement Through Leadership

    08:00 - The Art of Delivering Exceptional Guest Experiences

    09:35 - Leveraging Reviews to Elevate Standards

    11:00 - Innovative Strategies for Sustainable Scaling

    12:45 - Nurturing Loyalty and Retention in Teams

    14:30 - Mastering Strategic Growth in Competitive Markets

    16:20 - Turning Challenges into Long-Term Opportunities

    18:05 - Aligning Business Goals with Team Aspirations

    20:10 - Setting Boundaries for Work-Life Harmony

    21:55 - Innovating Guest Experiences for Higher Returns

    23:40 - Staying Ahead with Marketing and Technology

    25:20 - Key Advice for Real Estate and STR Leaders

    Guest Bio:

    Chris Petzy is the co-owner of Seacoast Vacation Rentals, a short term rental company focused on modernizing the vacation rental experience and helping investors earn more while stressing less.

    Connect with Guest:

    https://www.instagram.com/chris_petzy/

    Get FREE Access to our Community and Weekly Trainings:

    group.strsecrets.com

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  • Want to take control of your business and enjoy true freedom? In this episode, Mike and E share their insights on how to stop being tied to your phone, let your business serve you, and elevate your role as a CEO. Discover transformative systems, mindset mastery, and key leadership habits that will help you scale your operations, master delegation, and build the perfect week for long-term success. If you’re ready to achieve real business freedom and lead with purpose, this episode is packed with actionable steps to help you grow and thrive!

    00:00 - Intro: Embracing Gratitude and Resilience

    01:10 - Overcoming Challenges: Turning Pain into Power

    02:00 - Mindset Mastery: Life Happens for You

    03:00 - Entrepreneurial Growth Through Problem Solving

    04:20 - Transformative Systems for Holiday Freedom

    06:00 - Seven Steps to Elevating the CEO Role

    08:00 - Building Your Perfect Week Blueprint

    10:30 - Optimize Time with a Two-Week Study

    12:00 - Master Delegation Through the 4R Framework

    13:30 - Onboarding Excellence with Strategic Hiring

    15:00 - Leadership Evolution: From Managing to Empowering

    16:30 - Awareness is the Catalyst for Growth

    18:00 - Achieve True Business Freedom

    Get FREE Access to our Community and Weekly Trainings

    group.strsecrets.com

  • Discover how to build a profitable short-term rental portfolio by focusing on quality over quantity! In this episode, we chat with Andrew about his journey from managing 2 properties to earning $21K/month with just 6 high-performing homes. Learn how to set and maintain strict standards, choose the right owners, and create long-term success in the STR market.

    01:22 - Guest Introduction

    02:44 - Starting with Just Two Properties

    03:18 - Quality Over Quantity Strategy

    04:30 - Mastering Tough Client Conversations

    05:03 - The Power of Setting Expectations Early

    06:15 - Turning Down Non-Ideal Properties

    07:50 - Defining Tangible Standards for Success

    08:58 - Effective Direct Booking Marketing

    10:30 - Expanding Into New Markets Strategically

    11:12 - Managing Unique Historical Properties

    12:48 - Weighing Future Opportunities vs. Standards

    14:15 - Launching and Growing a Meet-Up Group

    15:05 - Networking in a Regulation-Intensive Market

    15:32 - The Importance of Leveraging Partnerships

    16:20 - Focusing on High-Margin Operations

    17:15 - Long-Term Vision: Quality and Sustainability

    18:25 - Learning from Challenges and Successes

    19:40 - Key Advice for Aspiring Hosts and Managers

    Guest Bio

    Andrew Rodriguez is the President and Co-Founder of Stay Booked, a full-service short-term rental management business that specializes in maximizing the revenue of large and unique vacation homes. In this role, he oversees all aspects of operations and guest and owner services. Outside of Stay Booked, he is the co-founder of Brews & Deals NYC, one of the largest short-term rental networking events in the country, as well as an active investor in short-term and long-term rentals across the Northeast.

    Outside of real estate, Andrew spends as much time as possible in the mountains with his wife and business partner, Lindsey, and their 2-year-old son Riley. Andrew is passionate about skiing, ultrarunning, and helping others change their lives with real estate.

    Connect with Guest:

    www.instagram.com/andrew.j.rod

    Get FREE Access to our Community and Weekly Trainings

    group.strsecrets.com

  • Ready to scale your short-term rental business fast? Learn how Nate Klatt & Dan Mitchen share their journey of going from 1 to 50 properties in just one year. Learn their proven strategies for explosive growth, system optimization, and how they built a powerhouse property management team. If you're looking for actionable tips to scale efficiently and thrive in the STR game, this episode is for you!

    05:42 - Strategic Team Building for Scaling

    06:13 - Client Referral System for Rapid Management Growth

    07:43 - Building Key Relationships with Investors

    08:14 - Exponential Growth from Investor Partnerships

    12:49 - Delivering Consistent Returns for Investors

    17:21 - Conservative Fund Management

    19:44 - Balancing Scale and Quality

    22:55 - Reassessing Vision for Growth

    25:43 - Choosing Best-in-Class Software

    26:00 - Negotiating Vendor Contracts

    26:15 - Negotiating Contracts to Optimize Costs

    27:47 - Acting Fast to Avoid Operational Breakdowns

    29:00 - Handling System Breakdowns Proactively

    30:40 - System Optimization for Seamless Operations

    31:08 - Prioritizing Functionality Over Trendy Tools

    32:35 - Setting Expectations for Support with New Software

    33:00 - Choosing Software for 24/7 Operations

    33:58 - Importance of Solid Investor Partnerships

    34:16 - Assessing Investor Trust and Relationships

    34:45 - Critical Advice on Business Partnerships

    36:14 - Success Secrets in Short-Term Rentals

    36:14 - Honest Communication in Business Partnerships

    36:42 - Scaling with Long-Term Vision

    38:24 - Mistakes with Property Management Software Choices

    Guest Bio

    Nate Klatt is a licensed CPA with over 10 years of experience who shifted his focus earlier this year to commit to his short-term rental business fully. Nate started in short-term rentals in 2021 and, along with his partner Dan Mitchen, now owns 9 properties. Dan's real estate journey began in 2015 when he became a licensed real estate agent, quickly excelling and earning recognition as a top agent within his brokerage. Prior to this, Nate and Dan completed approximately 15 flips during 2020 and 2021 before transitioning to a more scalable business model in short-term rentals. Previously, Nate worked at a Y Combinator-backed AI startup, where he helped drive a 10x revenue increase. As co-founders of HomeHop, Nate and Dan have grown their property management portfolio from 1 to over 50 properties in just a year. They raised $2 million to acquire around 25 homes in Cleveland and are preparing to raise another $5 million next year for their second fund. HomeHop’s focus on leveraging technology and optimizing processes has been key to scaling in a competitive short-term rental market.

    Connect with Guests:

    HomeHopPM.com

    Get FREE Access to our Community and Weekly Trainings

    group.strsecrets.com

  • Are your STRs stressing you out? Marisa Grover shares how she went from 80-hour weeks crying in her closet to calm CEO in just 6 weeks.

    02:27 - Overcoming Overwhelm and Transformation

    04:19 - Guest Introduction: Marisa Grover

    05:11 - Realizing the Need for Radical Change

    08:29 - Taking Bold Steps to Reclaim Balance

    09:16 - Game-Changing Documentation for Success

    10:00 - Strategic VA Hiring for Freedom

    11:01 - Quick, Dramatic Workload Reduction

    13:39 - Mastering Delegation for Growth

    14:14 - Bulletproof System Documentation

    16:14 - Empowering the Team Through Leadership

    19:45 - Focusing on High-Impact, Profitable Assets

    24:03 - Selecting Ideal, Aligned Clients

    27:00 - Building Strong Owner Partnerships

    30:13 - Relentless Perseverance for Success

    Marisa Grover's Bio

    Marisa Grover is originally from Utah and then moved to Texas 4 years ago. She got into Airbnb in 2021 with a small property near the university in her town, and she loved it. What started there, turned into building a family of 9 STRs, and 10 LTRS, and then creating a cohosting company 3 times. Marisa hosted over 1,000 guests and grew from 1-55 properties in 3 years. She is a mom of two boys under 4 among all of this.

    Connect with Marisa Grover

    www.instagram.com/marisagrover

    Get FREE Access to our Community and weekly Trainings

    facebook.com/groups/strsecret

  • Mike and E warmly welcome Sarah and Annette to an engaging conversation, where they share their journey from diverse backgrounds into the world of real estate and podcasting. They discuss the importance of community involvement, the evolution of their business, and the dynamics of their partnership. The conversation highlights their strategies for hiring, the significance of mentorship, and how they attract top talent while fostering a supportive work environment. Their insights provide valuable lessons for aspiring entrepreneurs in the real estate and podcasting industries. In this engaging conversation, the speakers delve into the multifaceted aspects of real estate and short-term rentals, emphasizing the importance of understanding personal values, lifestyle design, and the significance of authenticity in branding. They discuss the necessity of knowing one's numbers for financial empowerment and the value of vulnerability in personal and professional growth. The conversation also highlights the mission of 'Thanks for Visiting' in uplifting the hosting community and the critical role of property inspectors in ensuring guest satisfaction and operational success.

    05:18 - Guests Sarah and Annette join.

    06:00 - Guests introduce their business.

    08:37 - How they entered short-term rentals.

    17:12 - Tips on choosing a business partner.

    20:29 - Adapting communication styles in leadership.

    30:41 - Balancing career and personal life.

    34:50 - Building a personal brand.

    43:43 - Using a “legacy scorecard” for tracking.

    48:31 - Overview of “Thanks for Visiting.”

    51:34 - Top tip for rental success.

    Sarah and Annette's Bio

    As short-term rental owners and operators for 10 years and counting, Sarah and Annette founded the Thanks For Visiting podcast and their online educational platform to bring their diverse knowledge to hosts ready to grow their businesses.

    Sarah and Annette met at a Columbus, Ohio City Council Meeting fighting for their right to host homes on a short-term rental basis. The two shared a belief that the short-term rental industry needs hosts to be more hospitable. Every resource they’d come across in growing their own businesses was purely profit-driven, and “heads in beds” just wasn’t their style.

    Connect with Sarah and Annette

    https://www.instagram.com/thanksforvisiting_

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

  • Mike and E sit down with Isaac Oswalt, a key member of the seven-figure boardroom, to uncover the nuances of real estate development. They explore Isaac's Spillway Lodges project, a 36-key resort in Bel Air, Michigan, and differentiate between real estate developers and builders. Isaac provides practical guidance on starting in real estate development, highlights the importance of clear vision, financial planning, and strategic relationship-building, and underscores the significance of community engagement. The discussion covers the financial dynamics of development, early-stage steps like due diligence and feasibility studies, and strategies for influencer marketing and SEO to boost business growth. Listeners will gain invaluable insights into creating impactful community projects and building long-term wealth in real estate development.

    00:00 Introduction

    00:29 Meet Isaac Oswalt

    01:31 Isaac's Real Estate Journey

    02:14 The Spillway Lodges Project

    08:24 Development vs. Building

    11:34 The Role of a Developer

    13:51 Key Relationships in Development

    18:36 Navigating Local Government for Development

    20:03 Is Money a Barrier to Entry in Development?

    21:03 Steps to Secure and Develop Land

    22:23 The Importance of Patience and Capital in Development

    26:03 Balancing Active and Passive Income

    29:08 Introducing Spillway Lodges

    32:35 Marketing Strategies for Hospitality Projects

    35:41 Final Thoughts and Success Secrets

    Isaac Oswalt's Bio

    Isaac Oswalt is a real estate developer of boutique resorts and workforce housing. He created a 36-unit boutique resort in Bellaire, Michigan, called Spillway Lodges. He owns a development, construction, and management firm—1983 Company. Based in West Michigan, they execute their business throughout the state and empower other current and future developers to create long-term assets within their own communities.

    Connect with Isaac

    www.instagram.com/isaacoswalt

    [email protected]

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

  • Mike and E welcome branding and marketing expert Eric Cabral. Together, they explore the critical facets of building personal and business brands in today’s market, focusing on the short-term rental industry. Eric, a seasoned professional with nearly 30 years of experience, shares his inspiring journey from corporate life to founding his creative and podcast agency. The discussion provides actionable insights on simplifying branding efforts, leveraging personal networks, documenting one’s journey, and overcoming imposter syndrome. Key takeaways include practical advice on content creation using accessible tools, strategic messaging, and the effective use of podcasts as a marketing tool. Emphasis is placed on the importance of humility, persistent learning, and maintaining a service-oriented, purpose-driven mindset to achieve both personal and professional growth. Listeners are encouraged to embrace a higher purpose, serve their audience genuinely, and invest in long-term relationships and marketing strategies to ensure sustainable business success.

    00:00 Introduction to the Podcast

    00:20 Today's Episode Overview

    01:39 Guest Introduction: Eric Cabral

    02:25 Eric's Journey in Branding and Marketing

    04:11 Transition to Real Estate Investing

    07:38 Building a Personal Brand

    11:57 Practical Tips for Content Creation

    18:06 Shiny Object Syndrome: Juggling Multiple Roles

    18:26 Finding Your Niche: The Power of Intentional Branding

    19:47 Consistency is Key: Building Your Platform

    21:04 The Long Game: Podcasting Tips and Strategies

    23:59 Outsourcing and Leveraging Your Podcast

    27:08 Overcoming Content Creation Fears

    31:19 Living in Service: The Ultimate Success Secret

    34:08 Final Thoughts and Resources

    Erik Cabral's Bio

    Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages effectively. Having built thousands of brands over his quarter-of-a-century career, Erik has now created a stage that he's shared with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning. Erik is known for his expertise in branding, content creation, podcast strategies, and community building. As the founder of On Air Brands, Be Your Brand, PodMAX, and the Mindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients.

    Connect with Erik

    www.erikcabral.co

    https://www.instagram.com/erikecabral

    https://www.facebook.com/erikecabral

    https://www.linkedin.com/in/erikcabral/

    https://www.youtube.com/@erikcabralbrand

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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  • Mike and E sit down with guest Debbie Todd about how she has incorporated giving back into her short term rental business. Debbie shares her journey from acquiring rental properties for personal use to creating a charitable initiative where 5% of booking revenue is donated to charities chosen by her guests. She elaborates on the growth of this mission into a broader community effort, including initiatives like donating goods and participating in local community service. With the goal of inspiring other rental hosts to also engage in charitable activities, Debbie emphasizes the impact of communication and fostering a community among hosts and guests. The episode highlights the value of finding purpose and fulfillment beyond financial success, encouraging listeners to consider the broader impact of their business activities.

    00:00 Introduction and Welcome

    00:26 Weather and Gratitude

    01:32 Introducing Debbie Todd

    02:58 Debbie's Journey into STRs

    04:25 The Give Back Initiative

    09:46 Expanding the Impact

    19:42 Future Vision and Community Involvement

    26:00 Final Thoughts and Success Tips

    Debbie Todd's Bio

    Debbie Todd is a mother of three, physical therapist, and co-founder of The Woodlands at Hocking Hills in Logan, Ohio with her husband Jeff. Together, they remotely manage two multigenerational vacation rentals from Columbus, Ohio. Passionate about giving back, they support 12 charities, sponsor a child through Compassion International, and offer free stays to those in need, all through their vacation rental platform. Since 2021, they’ve contributed nearly $53,000 and volunteered extensively to impact their community. Debbie recently partnered with the Hocking Hills Tourism Association to launch Hocking Hills Gives Back.

    Debbie's work goes beyond just hosting and hospitality; she actively involves her children, guests, and the community in efforts to make a greater impact, fostering unique and purposeful connections. Her inspiring story has been featured on podcasts, radio shows, and in various publications, including her chapter in Hospitable Host, Volume 3.

    After years of pursuing her vision and seeking to expand her reach, Debbie partnered with Hospitable Hosts to launch the Hospitable Hosts Impact Community. This initiative provides hosts around the world various opportunities to give back through real estate, strengthening the global impact of the short-term rental community.

    Connect with Debbie

    https://www.instagram.com/hospitablehosts

    https://www.instagram.com/debbie.monti.kay

    https://www.hospitablehosts.com/give-back

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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  • Mike and E sit down with Tyler Coon from Western North Carolina. The team discusses the impact of a recent storm that resulted in millions losing power. Highlighting the quick recovery efforts, such as linemen from Canada and Mexico working together, the episode provides valuable insights into handling short-term rental challenges during natural disasters. Key topics include setting up a game plan for storm aftermath, dealing with insurance claims, and repurposing properties for disaster relief housing. Listeners are encouraged to have proper insurance, including loss of rents coverage, and strategies to attract long-term and emergency response bookings. Practical steps are shared for protecting property owners, guests, and co-hosts to ensure business continuity even in crisis situations. Additionally, adjustments in marketing and safeguarding operations during emergencies are discussed, emphasizing community support and effective communication.

    00:00 Rebuilding After the Storm: A Global Effort

    00:36 Welcome to the Short Term Rental Secrets Podcast

    01:09 Storm Preparedness and Response

    03:23 Introducing Tyler Coon: Expert Insights

    04:56 Tyler's Personal Storm Experience

    08:45 Navigating Insurance and Repairs

    15:28 Managing Bookings and Misinformation

    17:53 Immediate Impact and Response

    18:25 Handling Cancellations and Prioritizing First Responders

    19:53 Media Perception vs. Reality

    22:56 Community Mobilization and Support

    24:51 Insurance and Co-Hosting Considerations

    27:01 Long-Term Recovery and Preparedness

    33:27 Conclusion and Final Thoughts

    Tyler Coon's Bio

    Tyler Coon is the premier real estate agent of choice when it comes to Short Term Rental acquisitions. As your partner in the process of finding your next investment, Tyler and his Savvy Realty team stand by your side. From purchasing directly with Tyler in the North Carolina mountains to other vacation destinations in the country, a Savvy Agent will always be the best choice for your next investment.

    Connect with Tyler

    www.calendly.com/TylerCoon

    https://www.instagram.com/savvy.realty/

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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  • Mike and E discuss the invaluable mindset of always being a student and never assuming you know everything. They kick off with personal updates, including recent birthdays and travels, then delve into highlights from Blake Daley's Boutique Hotel Con. Key takeaways include advanced strategies for raising capital through storytelling and the importance of clarity in investment goals. They stress the significance of setting focused goals and maintaining an accountability system to keep motivated. The discussion also includes planning for the upcoming quarter, emphasizing personal growth, mental discipline, and the power of a strong 'why'. Tune in for practical advice on advancing your short-term rental business and achieving your goals.

    00:00 Introduction

    01:26 Gambling and Personal Preferences

    02:09 Boutique Hotel Con Recap

    04:23 Raising Capital and Pitching Deals

    07:13 Hotel Operations and Team Building

    07:59 Networking and Personal Stories

    12:34 Mindset and Decision Making

    18:15 Setting Effective Goals

    19:02 Building a Dream Facility

    20:32 The Importance of Personal Branding

    21:09 Launching Group Coaching

    21:32 Purpose of Goals: Growth Over Achievement

    22:52 Accountability Partners and Goal Setting

    24:34 Protecting Your Goals

    26:51 Balancing Responsibilities and Ambitions

    28:01 Pushing Beyond Comfort Zones

    28:55 The Power of Vision and Persistence

    34:16 Join the STR Secrets Community

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Kim Herrlein, a seasoned professional in the luxury STR space, shares her journey from managing high-end short-term rentals to acquiring and transforming boutique hotels. Listeners will learn about the unique challenges and rewards of venturing into the boutique hotel market. Topics include the importance of admitting gaps in knowledge, designing bold and eclectic spaces, dealing with booking platforms, and fostering effective team collaboration. Kim’s fearless, community-driven approach and her focus on creating unique, curated experiences offer valuable insights for anyone interested in hospitality or real estate investment.

    00:00 Overcoming the Fear of Learning

    00:11 Introducing Kim Herrlein: From STRs to Boutique Hotels

    02:00 Kim's Journey into Real Estate

    05:12 First STR Project: Transforming a Home for Large Groups

    10:21 Mindset and Overcoming Fear in Real Estate

    20:17 Scaling Up: From STRs to Boutique Hotels

    25:12 Revitalizing the Community

    27:30 Designing a Boutique Hotel

    28:32 Challenges in Renovation

    32:20 Operational Differences: STRs vs. Boutique Hotels

    35:19 Tech Stack and Online Presence

    43:11 Marketing and Group Buyouts

    46:15 Final Thoughts and Success Tips

    Kim Herrlein's Bio

    Kim Herrlein is the Chief Leisure Officer at Purveyors of Leisure, a boutique vacation rental management company in Greater Palm Springs, Southern California. Kim’s interest in travel began at a young age when she was fortunate enough to spend holidays abroad in Europe, traveling with extended family and friends, temporarily residing at unique vacation rentals; such as a magical poolside villa in the south of France, an enchanting Tuscan castle and vineyard, or an artsy Swiss chalet. Her love of travel, art and architecture, and design was ignited and more poignantly, a simple joy was sparked, gathering with loved ones on vacation was fun!

    Connect with Kim

    https://linktr.ee/purveyorsofleisure

    https://www.faintingcouch.com

    https://www.facebook.com/The.FaintingCouchHotel/

    https://www.instagram.com/the.faintingcouch/

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • E interviews Bob LaChance, an ex-professional hockey player turned real estate expert, who has completed over 2000 transactions since retiring in 2004. Bob discusses his extensive real estate journey that includes successful ventures in rehabbing, short sales, and now, virtual assistant services for real estate professionals. He emphasizes the importance of perseverance in the 'long game' of real estate and shares insights on hiring and integrating VAs into a business. Bob also touches on adapting his sports experience to business, maintaining balance, and his future plans in real estate and VA services.

    00:00 Introduction to the Long Game in Real Estate

    00:20 Host Introduction and Event Updates

    00:58 Guest Introduction: Bob LaChance's Journey

    01:31 Diving into Real Estate Strategies

    03:02 The Importance of Virtual Assistants

    05:17 Understanding Short Sales

    08:34 The Athlete's Mindset in Business

    12:54 Hiring and Managing Virtual Assistants

    29:46 Balancing Business and Personal Life

    30:32 Conclusion and Contact Information

    Bob Lachance's Bio

    Bob Lachance is the founder and CEO of REVA Global, the leading virtual assistant staffing company for real estate professionals. A former professional hockey player, Bob spent eight years on the ice, dividing his time between teams in the United States and Europe. After retiring from hockey, he transitioned to real estate and acquired his first flip in 2004. Over the course of his career, Bob has successfully closed over 2,000 transactions including over 240 deals in 2022 and over 180 in 2023. He is also the co-founder of PurchRock, a real estate investment firm in Connecticut specializing in all types of RE investing including short-term rentals, single-family homes, and more.

    Connect with Bob

    https://www.instagram.com/revaglobalva

    https://www.facebook.com/trainedvirtualassistants

    https://www.tiktok.com/@revaglobal

    https://www.youtube.com/@revaglobal

    https://www.linkedin.com/company/reva-global-llc

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • E sits down with Gil Chan, the founder of Crafted Stays, about his journey in the short-term rental industry and his innovative solutions for direct booking websites. They discuss the anxiety of relying solely on Airbnb, scalability for hosts, and the keys to effective revenue management. Gil shares insights into his background, revenue optimization strategies, and the importance of understanding your ideal guest. The episode also touches on balancing various business activities and the importance of enjoying the process.

    00:00 Introduction and Personal Growth

    00:13 Show Introduction and Guest Announcement

    00:35 Interview with Gil Chan: Starting Craft the Stage

    01:30 Importance of Direct Booking Websites

    03:17 Gil's Journey in Short Term Rentals

    05:42 Building a Direct Booking Site: Lessons Learned

    08:53 Optimizing Revenue and Occupancy

    20:17 Managing Time and Business Growth

    28:07 Final Thoughts and Advice

    29:53 Closing Remarks and Call to Action

    Gil Chan's Bio

    Gil Chan was a high-income tech employee who was looking to offset his w2 taxes. He found out about STRs and the loophole. He ended up really liking hosting. Gil and his wife now have three owned properties. He started getting into direct bookings and building a website for himself and ended up starting a company to make it easy for anyone to create a beautiful website in minutes with his platform.

    Connect with Gil

    https://craftedstays.co

    https://www.instagram.com/craftedstays

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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  • E sits down with Jason Muth, a member of our mastermind, who transitioned from working a W2 job in the media business to successfully running a thriving co-hosting business in the short-term rental market. Jason shares his journey, his participation in significant events like the STR WealthCon in Miami, and his strategic niching down in locations like Provincetown. They discuss the importance of investing in fulfilling ventures, tools and systems used for property management, and the value of rebranding and investing in oneself. Jason emphasizes the importance of confidence, purposeful work, and creating a legacy for his family. The episode concludes with practical advice for those considering taking the leap into the short-term rental business.

    00:00 Introduction and Priorities

    00:17 Host Update and Personal Anecdotes

    01:05 Guest Introduction: Jason Mute

    01:59 Onboarding New Properties and Market Strategy

    03:36 Jason's Journey in Real Estate

    04:16 The Decision to Co-Host

    09:00 Rebranding and Community Focus

    13:45 Niching Down in the Market

    18:11 Purpose and Fulfillment in Work

    23:25 The Reality of Retirement

    23:59 Rewriting Your Identity

    26:07 Diving into Real Estate

    27:51 Networking and Conferences

    30:48 Investing in Yourself

    34:43 Tech Stack and Team

    39:58 Final Thoughts and Advice

    Jason Muth's Bio

    Jason Muth is a full-time real estate investor and entrepreneur. He is the co-founder of Prideaway Stays - Provincetown and the owner/operator of Straightfoward Short-Term Rentals. Jason is a 29x Airbnb Superhost and 28x VRBO Premier host. He also hosts and produces a podcast called The Real Estate Law Podcast. Jason stepped away from W-2 life after decades of work at some of the biggest media companies in the country (Comcast / NBC Universal, iHeartMedia, and others) becoming a full-time entrepreneur in 2022 when his ongoing real estate investing side hustle became more profitable than corporate life.

    Connect with Jason

    https://jasonmuth.com/

    https://www.youtube.com/@therealestatelawpodcast

    https://www.realestatelawpodcast.com/

    https://prideawaystays.com/

    https://www.straightforwardstrs.com/

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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  • E delves into the transformative power of changing one’s self-image to achieve personal goals. Hosting without his co-host Mike, who is vacationing with family, Emanuele shares insights from a recent sales seminar by Dave Conway that he attended. Highlighting key takeaways on sales philosophy and personal development, he emphasizes the journey from idea to reality by enhancing self-image. Emanuele provides step-by-step instructions on turning ideas into burning desires and realities through discipline, decision, and desire, while encouraging listeners to attend live events for personal growth. He concludes with motivational quotes and reflections on the courageous act of pursuing and maintaining life goals.

    00:00 Introduction and Self-Image Transformation

    00:18 Host Introduction and Personal Updates

    02:21 Sales Seminar Insights

    08:21 The ROI of an Idea

    14:09 The Power of Self-Image

    21:10 Conclusion and Final Thoughts

    27:55 Call to Action

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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  • Mike and E chat with guest Mike Elefante, a successful short-term rental investor and coach. The conversation covers Mike's transition from a dissatisfying corporate job to achieving financial freedom through short-term rentals. Mike shares insights into scaling his business, the importance of building a personal brand, and taking on new ventures like launching an investment fund. The discussion also touches on lifestyle aspirations, including travel and family life, and the significance of mentorship and leadership in business growth.

    00:00 Introduction and Behind the Scenes Effort

    00:18 Welcome Back to the Podcast

    00:28 Life in the States vs. Italy

    02:11 Guest Introduction: Mike Elefante

    05:07 Mike Elefante's Journey to Financial Freedom

    09:52 The Camper Van Experience

    13:04 Business Ventures and Coaching

    15:14 Future Dreams and Leadership Insights

    19:48 The Importance of Mentorship

    20:39 Join Our Free Facebook Community

    22:32 Efficient Portfolio Management

    23:22 The Power of Masterminds

    24:26 Balancing Growth and Comfort Zones

    25:39 The Importance of Mentorship

    29:57 Launching a New Investment Fund

    34:06 Building a Personal Brand

    40:19 Final Thoughts and Advice

    Michael Elefante's Bio

    Michael Elefante owns 8 STRs. He owns home team vacation rentals and Somerled designs. Michael is also an online educator, an industry thought leader. and a published author.

    Connect with Michael

    www.instagram.com/melefante6

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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  • Mike and E discuss essential mindset shifts for success in real estate with guest Lamé Kinikini. Lamé, a seasoned expert in creative finance and property management, shares his journey from door-to-door sales to managing 180 doors and scaling a thriving short-term rental business. The discussion covers actionable strategies for building systems, raising capital, and leveraging the power of creative finance to acquire properties at favorable terms. Lamé emphasizes the importance of mindset, effective communication, and building strong business processes to achieve long-term success in the short-term rental industry.

    00:00 Introduction and Mindset Shifts

    00:20 Podcast Welcome and Host Introduction

    00:33 E's Italy Experience

    01:18 Book Recommendation: The Power of Awareness

    02:44 Upcoming Live Training Announcement

    04:34 Guest Introduction: Lama's Journey

    06:22 Lamé's Real Estate Beginnings

    09:41 Scaling with Creative Finance

    14:47 Team Structure and Operations

    19:44 Creative Finance Explained

    24:18 Join the STR Secrets Facebook Community

    26:12 Playing Devil's Advocate: Addressing Skepticism

    27:00 Overcoming Obstacles in Real Estate Deals

    29:04 Understanding Sub2 Transactions

    33:20 Building Credibility with Sellers

    41:23 Raising Capital for Real Estate Investments

    51:00 Secrets to Success in Short-Term Rentals

    52:53 Final Thoughts and Farewell

    Lame Kinikini's Bio

    Lame Kinikini is the founder and CEO of Elk Ridge Management and is a creative finance expert and real estate entrepreneur. He has quickly become one of Utah’s leading real estate leaders, building the company into an 8-figure business in under 3 years. ERM specializes in all things short-term rentals and currently manages a portfolio of 150+ doors. Lame considers himself a serial entrepreneur having now started to build out other complementary businesses to the STR space which include Capital Funds and Turo, while working towards the goal of having unlimited time to spend time with his wife and 3 kids.

    Connect with Lame

    https://www.instagram.com/hailamek?igsh=MWNudGZyYzRhbmhwZA%3D%3D&utm_source=qr

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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  • Mike and E discuss the importance of creating a well-rounded, fulfilling life through time-efficient business practices. They emphasize the importance of building a business that serves you rather than enslaving you. Mike outlines a seven-step framework, 'Elevating to CEO,' which includes defining an ideal week, self-awareness, conducting a two-week time study, creating a job description, documenting systems, structured hiring, and effective leadership. The episode concludes with a focus on utilizing time management strategies and the importance of achieving time freedom through disciplined processes.

    Facebook Community - https://www.facebook.com/groups/STRentalsecrets

    00:00 Debunking the Entrepreneur Lifestyle Myths

    00:28 Welcome to the Short Term Rental Secrets Podcast

    00:41 Exploring Puglia and Business Opportunities

    04:15 The Importance of Time Freedom in Business

    05:28 Elevating to CEO: A Seven-Step Framework

    05:46 Defining Your Perfect Week

    06:38 Knowing Yourself and Identifying Needs

    12:04 Creating and Managing Your 4R Document

    14:07 Hiring and Onboarding Effectively

    16:29 Managing and Leading Your Team

    19:22 Join Our Free Facebook Community

    21:16 Final Thoughts and Encouragement

    Connect with the Hosts

    Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

    https://linktr.ee/mikesjogren

    Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

    Learn more about your ad choices. Visit megaphone.fm/adchoices