Episódios

  • Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.


    In this episode she shares:

    The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck 

    Highlights include: 

    00:00 Intro

    05:22 Finding a path in nursing

    10:51 The goal of work-life balance

    11:52 Cooking as an outlet

    15:25 Intentional content creation

    19:24 Unlearning the idea of creating perfect content 

    27:21 Diversifying revenue streams

    33:38 Hiring a team for content creation

    41:09 Revenue from YouTube & brand partnerships

    43:42 Publishing a unique cookbook

    49:59 Take control of your inner voice

    52:30 Tips for entrepreneurs 


    Check out episode 440 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Helena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

  • This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changing her career path to work in podcasting full time, to moving to Portugal to live and work full time, to now launching her Emerging Voices, a podcasting accelerator for aspiring creators who want to start a podcast that is unique to them and build their creative resilience along the way.


    In this episode she shares:

    How identifying a niche audience transformed her podcast and entrepreneurial journeyHer focus on helping first and second-generation immigrant women find confidence in their stories Balancing financial stability after leaving her full time job and moving abroad to Portugal

    Highlights include:

    00:00 Intro

    03:00 From analyst to podcaster

    07:45 Mastering storytelling 

    13:30 Lessons from Podcast Moguls

    18:00 Creating content with purpose

    21:00 Becoming an expat in Portugal

    28:00 Preparing for full time entrepreneurship 

    33:00 Building a platform to monetize

    43:00 Defeating self-doubt

    47:00 Living in Portugal

    54:00 Tips for entrepreneurs

    Check out episode 439 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Hiwote’s website: https://www.depthandcandor.com/ Hiwote’s Instagram: https://www.instagram.com/hiwote.getaneh/ The Art of Gathering by Priya Parker: https://www.priyaparker.com/book-art-of-gathering Union Docs: https://uniondocs.org/ Podcast Moguls: https://sidehustlepro.co/podcastmoguls/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

  • Estão a faltar episódios?

    Clique aqui para atualizar o feed.

  • This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.


    In this episode Arsha shares:

    How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities 

    Highlights Include: 

    07:07 Leaving The Service Industry

    10:44 Launching Multiple Businesses At Once 

    17:14 Creating Multiple Revenue Streams

    19:50 Being The Face Of Your Brand

    29:33 Creating a Premium Product

    30:48 Getting Into Retail

    35:33 Creating Brand Partnerships

    41:11 Selling On Amazon

    45:23 Creating Your Own Path


    Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    First Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/ Capital City Instagram: https://www.instagram.com/capitalcityco Capital City Website: https://www.capitalcity.com/ Arsha’s Instagram: https://www.instagram.com/arshajones/ Arsha’s Facebook: https://www.facebook.com/arshajones Tees In The Trap: https://www.teesinthetrap.com/ Amazon Seller Central: https://sellercentral.amazon.com/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

  • This week in the guest chair we have fellow podcaster Les Alfred, content creator and host of the Balanced Black Girl podcast. Les shares her journey from blogging to launching her podcast, driven by the realization that there were few Black women discussing wellness on her social feeds. 


    Les highlights the importance of relatability and audience connection in content creation, emphasizing that consumers today want to feel a personal connection to the creator behind a brand. By 2021, consistent monetizing and growth led her to partner with an agency, and later a podcast network, allowing her to scale ads and go full time as a podcaster.


    In this episode she shares:

    How following her curiosity and having the bravery to allow herself to be widely seen set her up for successHer methods to creating inspiring, approachable wellness content covering everything from wellness, to productivity, to personal finance, to self-careThe need for financial stability before quitting her corporate job by budgeting, saving, paying off student loans, and organizing her business finances

    Highlights include: 

    00:00 Intro

    04:30 Breaking into wellness

    10:00 Starting a podcast

    15:00 Emphasizing relatability to your audience

    19:30 First year of full-time podcasting

    23:30 The power of financial planning

    38:00 Benefits of having a lean team 

    45:30 The power of an email list

    50:15 Tips for entrepreneurs


    Check out episode 437 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Les’ Instagram: https://www.instagram.com/balancedles/ Balanced Black Girl Instagram: https://www.instagram.com/balancedblackgirlpodcast/ Balanced Black Girl Website: https://www.balancedblackgirl.com/ Balanced Black Girl YouTube: https://www.youtube.com/@BalancedBlackGirl Profit First Book: https://mikemichalowicz.com/profit-first/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

  • Jamila Souffrant is the author of the book Your Journey To Financial Freedom, and the host of the Journey To Launch podcast. As a go-to thought leader in the personal finance field, her podcast has amassed over 4+ million total downloads. Starting her journey by saving over $100K in two years, she is now financially free. 


    In this episode she shares:

    How she went from aggressive saving to over $400K years and becoming debt-freeThe best and easiest way to traditionally publish your bookWhat methods of income-earning have failed her and how she helps others find what works best for them, and more

    Highlights include:

    00:00 Intro

    07:00 Mindset is the key to success 

    14:00 Revenue milestones

    25:00 Financial freedom

    30:15 Understanding life priorities

    38:10 Creating wealth for side hustlers

    42:30 Silent wealth  

    45:30 Tips for entrepreneurs 


    Check out episode 436 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Jamila’s 1st Side Hustle Pro episode: https://www.youtube.com/watch?v=FTM2FyWDOaY Journey To Launch Website: https://journeytolaunch.com/ Journey To Launch Instagram: https://www.instagram.com/journeytolaunch Jamila’s Facebook: https://www.facebook.com/groups/Journey2launch/ Jamila’s Book: https://yourjourneytofinancialfreedom.com/ Mindset- Carol S. Dweck: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 The Beautiful Writers Podcast: https://www.beautifulwriterspodcast.com/ Self-Publishing School: https://self-publishingschool.com/podcast/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

  • This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S.


    In this episode she shares:

    Her start as a financial advisor while side hustling Clever Girl Finance How she expanded past 1 to 1 business by creating courses and repeatable content How she was able to financially thrive while making her platforms free and accessible 

    Highlights include:

    00:00 Intro

    07:15 Becoming a financial expert

    12:35 Initial business investments

    20:30 Determining target audience 

    25:18 Building a team

    32:40 Making the platform free and accessible

    36:53 Benefits and challenges of brand partnerships

    44:20 Being a content-first business

    57:00 Tips for entrepreneurs


    Check out this episode of Side Hustle Pro podcast and others out now on Apple Podcasts, Spotify, and YouTube


    This episode is brought to you by: 

    Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.


    Links mentioned in this episode

    Clever Girl Finance Website: https://www.clevergirlfinance.com/ Clever Girl Finance Instagram: https://www.instagram.com/clevergirlfinance/ Bola’s Instagram: https://www.instagram.com/clevergirlfinance/ Bola’s Website: https://www.bolasokunbi.com/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media InfoBola’s Instagram: https://www.instagram.com/clevergirlfinance/ Bola’s Website: https://www.bolasokunbi.com/

    Hosted on Acast. See acast.com/privacy for more information.

  • This week we’re back for a very exciting update episode with Denise Woodard is the Founder and CEO of Partake Foods, the allergy-friendly packaged food company inspired by her daughter’s experience with food allergies. Created in 2016, Denise started the business by self-distributing cookies around NYC, eventually becoming a Certified B Corporation and raising millions of dollars in investment capital. 


    In this episode she shares:

    Her strategies to getting investors interested, including big names like HER and RihannaHow she became the first Black woman to raise more than $1 Million publicly for a CPG food startup, accumulating more than $20MHow she is continuing to inspire other entrepreneurs while growing her own business

    Highlights include:

    00:00 Intro

    03:30 Partake’s rise to success

    07:15 Raising capital with huge companies

    14:50 Partnerships and rapid expansion

    23:40 Managing personal finances in the start-up phase

    29:06 Aligning with your true passions

    38:21 Work-life balance

    44:45 Tips for entrepreneurs


    Check out episode 434 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube 


    Links mentioned in this episode

    Partake’s Website: www.partakefoods.comPartake’s Instagram: https://www.instagram.com/partakefoods/Denise’s Instagram: https://www.instagram.com/denisegwoodard/ Desnise’s LinkedIn: https://www.linkedin.com/in/denisegwoodard/ Marcy Venture Partners: https://www.marcyvp.com/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media InfoDenise’s Instagram: https://www.instagram.com/denisegwoodard/ Desnise’s LinkedIn: https://www.linkedin.com/in/denisegwoodard/ 

    Hosted on Acast. See acast.com/privacy for more information.

  • This week I sat down for a very inspiring chat with Mignon François, the #1 national best-selling author of Made from Scratch: Finding Success Without a Recipe, and founder of a multi-million dollar cupcake empire, The Cupcake Collection. 


    In this episode she shares:

    Why having a great product and determination got her community to support her visionThe different financial methods she used, like cash stuffing, to reinvest into her business and employeesHow she leveraged $5 and turned it into a legacy with over five million cupcakes sold And much more, you don’t want to miss the gems she’s dropping!

    Highlights include:

    00:00 Intro

    04:30 Learning to bake from grandma

    10:53 The struggle to make ends meet

    15:09 Turning $5 into $600

    20:27 Humble beginnings

    32:50 Low margins, high profit from day one

    37:30 Benefits of profit sharing with employees

    42:00 Scaling to $10,000 days

    48:20 Tips for entrepreneurs 


    Check out this episode of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    The Cupcake Collection: https://www.thecupcakecollection.com/Made From Scratch Book: https://www.amazon.com/Made-Scratch-Finding-Success-Without/dp/B0BV7G8F7C Mignon’s Instagram: https://www.instagram.com/p/Cte6fHBIlzO/ The Cupcake Collection’s Instagram: https://www.instagram.com/thecupcakecollection/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media Info

    Mignon’s Instagram: https://www.instagram.com/p/Cte6fHBIlzO/ 

    The Cupcake Collection’s Instagram: https://www.instagram.com/thecupcakecollection/


    Hosted on Acast. See acast.com/privacy for more information.

  • This week in the guest chair we’re taking it back to Donyale Walton, founder of Hoop Mobb, Home of the Hoop Earring. Coming from Flint, Michigan, Donyale made her way to New York to learn the business ropes and was inspired to pursue her own ventures. 


    In this episode she shares:

    How she went outside of the box of where she’s from and gained unique skills by working in fashion Her process of finding and working with the best manufacturers How she’s able to build the best team and balance hiring family and friends 

    Highlights include:

    00:00 Intro

    05:30 Getting her start in fashion

    15:30 Determining a niche

    24:50 Acquiring vendors and manufacturers 

    30:53 Focusing on serving a community 

    38:20 Profitability and hiring strategically 

    49:09 Marketing and growth strategies

    56:22 Tips for entrepreneurs  


    Check out episode 432 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    The Hoop Mob Instagram: https://www.instagram.com/thehoopmobb/ Hoop Mobb’s Website: https://hoopmobb.com/ Hoop Mobb’s Facebook: https://www.facebook.com/groups/685105618951748 Donyale’s Instagram: https://www.instagram.com/donyalewalton/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media Info

    The Hoop Mob Instagram: https://www.instagram.com/thehoopmobb/ 

    Donyale’s Instagram: https://www.instagram.com/donyalewalton/ 


    Hosted on Acast. See acast.com/privacy for more information.

  • You’ve done your research, gathered your materials and you’re ready to launch your side hustle. Now what? Keep GOING. This is the time to reevaluate, regroup, and dig deeper. A lot of side hustlers who get to this point will start to lose the spark they had when they first started. In episode 431, I’m giving you the tips to keep that same energy and build your side hustle into a sustainable business. 


    Tips shared include:

    How to affirm yourself to build confidence The next steps to stay on track with your goalsHow to continue to find inspiration 

    Highlights include:

    00:00 Intro

    04:00 Get down to business

    05:30 Determine what your impactful tasks are

    08:30 Get your schedule down

    10:00 Affirm your journey

    13:00 Time to get vulnerable

    15:30 Find your calling

    20:00 Limit outside opinions


    I’m also hosting a live Side Hustle Bootcamp next week. Whether you’ve started your side hustle or are still trying to get it off the ground, this challenge is designed to help you get out of your head and into action. Go to sidehustlepro.co/bootcamp to sign up!

    Check out episode 431 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube 


    Links mentioned in this episode

    My Old Blog Wordpress Theme DetectorSide Hustle Pro BootcampPodcast Moguls

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

  • This week in the guest chair we have Vanessa James, the dynamic founder of Vanessa James Media. Known as "the voice you hear everywhere," Vanessa is a seasoned Caribbean voice-over actress whose captivating voice has graced numerous iconic brands, including Netflix, Amazon, and the new promo voice for the nationally syndicated "Tamron Hall" daytime talk show.


    In this episode she shares about:

    How she uses her media company Vanessa James Media to advocate for diversity, inclusion, entrepreneurship, and creative collaborationThe groundbreaking events she leads each year like Food, Wine, and Fete—an all-inclusive Soca experience celebrating Caribbean cultureHow she scaled Vanessa James Media from side hustle to a profitable business

    Highlights include: 

    00:00 Intro

    04:30 Corporate roles and burnout

    13:30 Side hustling in V.O.

    18:00 Understanding the voiceover industry

    22:50 Overcoming a stutter

    27:30 Stabilizing income as a side hustler

    33:30 Scaling a media business

    39:11 Food, Wine and Fete

    43:21 How to break into voice acting

    49:55 Tips for entrepreneurs 


    Check out episode 430 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Vanessa James Media Website: https://www.vanessajamesmedia.com/  Vanessa’s Instagram: https://www.instagram.com/vanessajamesmedia Vanessa’s X: https://x.com/MsVanessaJamesVanessa’s LinkedIn: https://www.linkedin.com/in/vanessa-james-media/ Reach TV: https://reachtv.com/ Food, Wine, and Fete: https://foodwineandfete.com/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media Info

    Website: Vanessa James Media: https://www.vanessajamesmedia.com/ 

    Instagram: https://www.instagram.com/vanessajamesmedia

    X: https://x.com/MsVanessaJames 


    Hosted on Acast. See acast.com/privacy for more information.

  • In this Flashback Friday episode, we’re taking it back to the steps to take when starting your side hustle, specifically how to test it out. All the research in the world can’t compare to actually launching and testing your side hustle out. This may feel like the hardest part, but don’t let perfectionism get in the way. You’ve already done all the prep work, now it’s time to see the fruit of your labors. You’ll learn the steps needed to launch the side hustle of your dreams.

     

    In the episode I discuss:

    How to put yourself out there and get your side hustle recognized as a brandWhat platforms you’ll need to set up How to be brave and just start

    Highlights include: 


    00:00 Intro

    03:22 Naming your podcast

    05:00 Importance of domain names and websites

    09:30 The starting elements 

    12:30 Refine your starting steps

    15:30 Block out the noise


    The Side Hustle Bootcamp is designed to help busy, multi-passionate professionals just like you discover your perfect side hustle and get it up and running. Join us over at sidehustlepro.co/bootcamp


    Check out episode 429 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    My old blog: https://cailakspeaks.com/ Wordpress Theme Detector: https://www.wpthemedetector.com/Side Hustle Pro Bootcamp: https://sidehustlepro.co/bootcamp Podcast Moguls: http://podcastmoguls.com/join

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

  • This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natural hair. After building a strong brand and loyal following, Philomina founded KIN Apparel, a brand dedicated to crafting satin lined hoodies and hats for both hair protection and comfort. 


    In this episode she shares about:

    How the innovative approach of KIN Apparel caught the attention of Shark Tank landed a six-figure deal with SKIM’s founding partner Emma GredeHer desire-driven approach to marketing and how leading with offering a solution to a problem has hooked her audience Reaching over $10M in revenue while continuously navigating challenges like fulfillment centers and a changing financial landscape

    Highlights include: 

    00:00 Intro

    03:15 From the Bronx to Ghana

    07:30 Building a following on YouTube

    14:50 Founding KIN Apparel

    20:00 Transition to full-time entrepreneurship

    27:00 Benefits of vulnerable marketing

    32:00 Financial journey- grants and funding

    41:00 Navigating the changing financial landscape

    44:00 Shark Tank experience 

    47:00 Challenges with fulfillment centers

    57:00 Tips for entrepreneurs 


    Links mentioned in this episode

    KIN Apparel: https://kinapparel.org/ KIN Apparel Instagram: https://www.instagram.com/kinapparel_/?hl=en LEDA Program: https://ledascholars.org/ Science of Black Hair: https://www.amazon.com/Science-Black-Hair-Comprehensive-Textured/dp/0984518428 Hello Alice: https://helloalice.com/ Black Ambition: https://blackambitionprize.com/ New Voices: https://newvoicesfoundation.org/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media InfoPhilomina’s YouTube: https://www.youtube.com/@naturallyphilo Philomina’s Instagram: https://www.instagram.com/p/Cs3xy3wpZ-d/?img_index=1 Philomina’s TikTok: https://www.tiktok.com/@naturallyphilo_ 

    Hosted on Acast. See acast.com/privacy for more information.

  • So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience.


    I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle. 


    In this episode we discuss:

    How to identify your customer/audience by understanding their habitsThe benefits of getting hyper-specific in your research How to reach out to the customer you identify as your target audience\

    Highlights include:

    00:00 Intro

    01:57 Identify target audience 

    06:12 Writing out your target listener attributes

    12:30 Get on the phone with potential audience

    17:30 Secondary audience’


    Check out episode 427 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Side Hustle Pro Bootcamp: https://sidehustlepro.co/bootcampPodcast Moguls: https://www.sidehustlepro.co/podcast-moguls/

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

  • This week in the guest chair we have Tricia Lee, powerhouse real estate broker, star of Netflix’s Owning Manhattan, and founder and leader of the highly talented Tricia Lee Team at Serhant. 


    Tricia sold over $200M in her solo career before joining Serhant and simultaneously joining forces with her partner, Jeffrey St. Arromand. Through the power of partnership, authenticity, and personal branding, Tricia has become a household name in real estate and media.


    In this episode, Tricia shares:

    How she successfully managed the pivot from beauty to real estate and television Why she makes it a point to share her journey while also marketing her businessHow content creation has helped her close real estate dealsHow she has stayed true to herself and blocked out opinions, jobs, and people who don’t align with her goalsAnd so much more!

    Highlights Include:

    00:00 Intro 

    03:14 Discovering identity

    13:00 Navigating real estate

    16:50 Polish Bar success

    23:08 Transferring skills from previous industries

    34:19 Navigating real estate and running a business

    40:48 Building confidence through successful selling

    50:00 Personal branding through authenticity 

    1:00:00 Power of partnership

    1:11:00 Tips for entrepreneurs 


    Check out episode 426 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Tricia’s Website: https://serhant.com/agents/tricia-lee-riley Tricia’s Instagram: https://www.instagram.com/lovetricialee/?hl=en Team Tricia Lee: https://serhant.com/agents/tricia-lee-riley Bed-Stuy Restoration: https://www.restorationplaza.org/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

  • If you’re still struggling to discover your perfect side hustle, you’re not alone. It’s because you’re good at more than one thing. But here’s a tip: just because you enjoy something, doesn’t mean it needs to be your side hustle! Let’s get into how to take all of your many ideas, and truly determine if it’s the best side hustle for you.


    In this episode we discuss: 

    Taking my revenue streams to the next level with one-on-one coachingHow marketing advice may be holding you back, and how to figure out what works for your side hustle Discovering the power of charging what I’m worth, and how I shifted my mindset to get there

    Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube 


    Links mentioned in this episode

    Bootcamp: https://sidehustlepro.co/bootcampSample Poll: https://sidehustlepro.co/poll

    Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you purchase using my link.


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

  • This week in the guest chair we have Jhanilka Hartzog, podcaster and owner of Founders Cleaning Business University. Together, she and her husband Anthony are certified side hustlers who turned their hustle into a thriving cleaning business—all without cleaning homes themselves.


    In this episode she shares:

    How she and her husband paid off over $100K of debt by holding multiple side hustles on top of their 9-5sHow they built an online course that has earned her students $13.5M in salesWhere she re-invests her money to continue building financial security for her family 

    Highlights include:

    00:00 Intro

    03:40 Side hustling to pay off debt 

    08:00 Juggling multiple side hustles

    14:00 Vetting employees 

    26:00 Marketing and scaling

    35:37 Building relationships with cleaners

    40:00 Transition from 9-5 to full time hustle

    43:40 Starting an online course

    48:00 Investing in real estate

    53:00 Marriage and family

    58:50 Advice for entrepreneurs 


    Check out episode 424 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Jhanilka’s Instagram: https://www.instagram.com/thehartrimony/?hl=en Cleaning Business University: https://www.cleaningbusinessuniversity.com/Jhanilka’s YouTube: https://www.youtube.com/channel/UCx8CGDWkM-bink3-4O5x5sQ#:~:text=6.31K%20subscribers%20%E2%80%A2%20855%20videos.%20Welcome%20to%20our%20channel Jhanilka’s Cleaning Business: https://maids2match.com/ Jhanilka’s Podcast: https://podcasts.apple.com/us/podcast/more-than-a-side-hustle/id1600737639 Total Money Makeover: https://www.amazon.com/Total-Money-Makeover-Classic-Financial/dp/1595555277 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media Info

    Jhanilka’s Instagram: https://www.instagram.com/thehartrimony/?hl=en


    Hosted on Acast. See acast.com/privacy for more information.

  • This quick and easy LinkedIn hack will grow your email list fast. In this Flashback Friday episode, I’m giving you the easy step by step process of building an effective email list for your side hustle to take your email marketing to the next level. 


    In this episode I share: 

    How to take the first step to inviting people to your email listHow being consistent with my email list quickly grew my audience engagementThe best platforms to optimize communication with your contacts

    Highlights include:

    00:00 Intro

    02:51 Do not spam your audience

    06:14 Invite people to your email list

    08:30 Set up an email service provider

    11:27 Deciding on email content

    15:27 Owning your email contacts

    20:29 Get connected with me


    Check episode 423 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Free Side Hustle Guide Book: sidehustlepro.co/starthereConvertkit Contact List Provider: https://convertkit.com/ Ambassador Contact List Provider: https://www.getambassador.com/ Mailchimp: https://mailchimp.com/ Side Hustle Pro Newsletter: https://sidehustlepro.lpages.co/sixbulletsaturdays/ ]Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, I’m diving into why you should give yourself permission to learn out loud. In my entrepreneurial journey, I go through seasons of learning and testing. Unapologetically trying new things, failing, and starting over have opened doors that would otherwise be shut. I gave myself permission to learn out loud. 


    In this episode I share about:

    Taking my revenue streams to the next level with one-on-one coachingHow marketing advice may be holding you back, and how to figure out what works for your side hustle Discovering the power of charging what I’m worth, and how I shifted my mindset to get there

    Highlights Include:

    00:00 Intro

    02:50 Transitioning to one-on-one coaching

    06:30 Setting prices for offerings 

    10:00 Working with AI

    17:20 Shifting to more paid content/offerings

    22:30 Not being afraid to charge your worth


    Check out episode 422 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    Free Side Hustle Guide: https://sidehustlepro.co/vip SHP Newsletter: https://sidehustlepro.co/newsletter/ My AI expert sister’s LinkedIn: https://www.linkedin.com/in/nadeenmatthews/?originalSubdomain=jm Feeling Stuck SHP 414: https://www.youtube.com/watch?v=65qejtGofcoPortia Obeng’s SHP Episode: https://www.youtube.com/watch?v=4qkgObsQ7pA Get Paid Podcast w/ Dorothy Johnson: https://podcasts.apple.com/us/podcast/dorothy-johnson-the-ad-strategy-that-transformed-1-1/id1005195731?i=1000665438875 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

  • This Flashback Friday I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media. 


    In this episode I’m sharing:

    How to cultivate an email list of your own, and continuously grow itHow to figure out the best content and offerings you can give your audience How to automate emails, freebies, and paid products 

    Highlight Include: 

    1:22 The Value of an Email List

    4:56 How To Connect With Your Audience 

    9:12 Automating DM Responses 

    17:50 Testing Out Ads

    23:11 Connecting On Different Platforms

    26:43 Creating Freebies and Paid Products

    Check out episode 421 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    SHP Poll Freebie: sidehustlepro.com/poll SHP Newsletter: sidehustlepro.co/newletter Leadpages: https://www.leadpages.com/ Canva: https://www.canva.com/ Convertkit: https://convertkit.com/ Manychat: https://manychat.com/ LinkedIn: https://www.linkedin.com/ Ep 348- How To Build An Email List: https://www.youtube.com/watch?v=kmv-nd95cqk Couples Workbook: https://www.etsy.com/listing/1648665610/couples-annual-planning-workbook 

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    Email: [email protected] 

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.