Episódios
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How did Sammy Verghese go from nightclub promoter to CEO of Degen Distillery - a brand-new player in the premium drinks market, driven by his passion for technology and backed by Google?
In this episode, we discuss the significance of developing a growing community, creating exclusivity using blockchain systems, and entering the industry as a disruptor partnered with the biggest craft brewer in Europe, BrewDog.
Timings
00:00 Introduction and background
03:54 Underpinning the values and concept of DegenDistillery
09:34 Entering the market with BrewDog
11:52 Introducing the premium drinks industry to the techworld
24:46 Creating an original brand identity
38:20 Taking Degen Distillery to the next level. What’s next?
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Sherwin and Tim, Co-Founders of Tarsier Spirits, discusstheir journey of starting a craft gin brand that focuses on authentic Southeast Asian flavours and its representation of Filipino heritage – hence the name ‘Tarsier’, a small primate native to the region.
In this episode, we explore strategic distinctiveness, building a brand on a startup budget, and overcoming the challenges in the industry of finding the right partnerships and collaborations that fit your brand values.
Overall, their journey emphasises the value of trusting your instincts, being ok with continuous improvement and iterative design, and the absolute criticality of authenticity in creating a unique and successful brand.
01:25 Filling the Gap in the Gin Market
03:11 The Importance of the Tarsier Emblem
04:19 Giving Back to Conservation
06:37 The Process of Starting a Business
10:58 Learning about Gin Distillation
12:26 Building the Brand on a Startup Budget
14:39 The Importance of Authenticity
20:56 Selecting the Right Distributors
27:10 Differentiating Tarsier from Competitors
28:30 The Evolution of Tarsier's Branding and Packaging
32:23 Considerations for Packaging Design
36:22 Lessons Learned from Packaging Iterations
42:25 Sustainability in Packaging
Want to learn more about Tarsier Spirits?
Follow Sherwin and Tim on LinkedIn
Tarsier Spirits website
Get to know Signet
For those of you who don't know us yet, we deliver 'perfect fit' bespoke embellishments and labels, exclusively for ambitious brands in the spirits and wine industry.
Follow us on:
Instagram
LinkedIn
YouTube
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Irish whiskey continues to experience steady growth globally, thanks to new international markets, a heightened focus on luxury, and the category’s ability to innovate.
One such trailblazer is Jack Teeling, Founder and Managing Director of Teeling Whiskey Distillery. Earning recognition at this weeks' World Whiskey Awards 2024, we explore how the brand that – like its iconic phoenix emblem – helped Irish Whiskey rise from the ashes of an old-fashioned, out-of-date reputation and become a powerful global contender.
We discuss this emergence, and what it took for the brand to command its place in the premium, luxury international marketplace with a younger consumer base.
00:00 Introduction and Background
03:30 Starting Teeling Whiskey Company
08:14 Working with Family
10:18 The Rise of Premium Whiskey
12:43 Creating a Youthful Irish Whiskey Brand
17:19 Standing Out on the Shelf
20:43 Packaging and Branding
23:17 Different Collections and Consistency
28:18 Digital Engagement and Packaging
32:52 Bacardi Partnership and Expansion
Want to learn more about Jack & Teeling Whiskey Distillery?
Follow him on LinkedIn
Teeling Whiskey website
Get to know Signet
For those of you who don't know us yet, we deliver 'perfect fit' bespoke embellishments and labels, exclusively for ambitious brands in the spirits and wine industry.
Follow us on:
Instagram
LinkedIn
YouTube
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In celebration of IWD2024 theme of 'Inspiring Inclusion', we take time out to speak with one of Forbes' Top 30 under 30 to watch - Molly Troupe, Master Distiller & Partner at Freeland Spirits in Portland, Oregon.
A women-owned, women-led and women-supplied distillery, her perspective on the role of representation, mentorship and networking, and building a successful brand (and bottle) that encapsulates those values are thought-provoking for everyone looking to build something impactful in the premium spirits industry.
00:00 Introduction and Background
01:02 Becoming a Distiller
04:11 Recognition and Women in Leadership
06:52 Women-Owned and Operated Distillery
09:09 Local Sourcing and Supporting Women-Led Enterprises
10:23 Gender Dynamics in the Distilling Industry
10:30 Challenges and Opportunities in the Freelance Industry
13:09 Small Batch and Artisanal Appeal
15:09 Flavor Chemistry and Experimentation
16:43 Expanding Product Portfolio
20:15 Building a Supportive Network for Freelancers
23:17 Investing in Custom Design Bottle
27:31 The Story Behind the Bottle
32:58 Distribution and Market Presence
35:16 Future Plans and Expansion
38:51 Impact and Social Responsibility
39:04 One Word or Phrase to Describe Freelance Spirits
20:15 Building a Supportive Network for Freelancers
30:45 The Role of Freelance Spirits in Empowering Freelancers
39:47 Closing Remarks and Future Outlook
Want to learn more about Molly & Freeland Spirits?
Follow her on LinkedIn
Freeland Spirits website
Get to know Signet
For those of you who don't know us yet, we deliver 'perfect fit' bespoke embellishments and labels, exclusively for ambitious brands in the spirits and wine industry.
Follow us on:
Instagram
LinkedIn
