Episódios
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I had a fantastic chat with Julie Solomon, an industry expert with over a decade of experience! We dove deep into the world of online business, specifically how your messaging and understanding your audience are KEY to growing.Julie shared some amazing insights on how the online landscape has changed and how to adapt your strategies. She also talked about her own journey and how she helps others build their online presence. Plus, she what is working for her right now.It was a super insightful conversation – definitely worth a listen! KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Messaging and Audience: Understanding your target audience and crafting compelling messages that resonate with them is crucial for online business growth. Adapting to the Evolving Online Landscape: The online world is constantly changing. It's essential to stay updated on the latest trends and adjust your strategies accordingly. Leveraging Low-Cost Strategies: Building a successful online presence doesn't always require a huge budget. There are many effective and affordable strategies available, such as the low-cost training options discussed by Julie.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Julie on Instagram, Influencer PodcastConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook TranscriptTeresa: There are two parts of an online business that can really make or break your success. Those two parts are the two things that I am talking to today's guest on the podcast about. Judy Solomon joins me and discusses the two main areas of messaging and audience. that are crucial to growing an online business, if you have not got the right message, you are not attracting the right audience, which means you don't have a business. Not only does she give us some really valuable insight to this and how we can do this in our business to... -
In this episode of 'Your Dream Business Podcast,' I discussed the importance of strategically growing your audience for business success. I emphasized that simply posting on social media or having an email opt-in on your website is not enough. I also provided actionable advice on utilizing lead magnets, social media, chatbots, ads, and collaborations to effectively expand your audience. I also highlighted the significance of leveraging other people's audiences through podcasts, stages, and email swaps. Ideal for online business owners, course creators, membership owners, and coaches, this episode offers valuable strategies and tools to boost your online presence. KEY TAKEAWAYS COVERED IN THE PODCAST Posting Alone Won’t Cut It – Simply showing up on social media or having an email opt-in isn’t enough. You need a strategic approach to attract and retain the right audience.
Leverage the Right Tools – Use lead magnets, chatbots, ads, and collaborations to actively grow your audience and engage with them in meaningful ways.
Tap Into Other People’s Audiences – Get in front of new people through podcasts, speaking opportunities, and email swaps to expand your reach faster.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptIf you've been in business for a little while, you'll know that growing your audience is one of the most important things that you can do. And in my experience, when business owners think they are trying to grow their audience, they're not really doing it as they need to be. Most business owners think.that growing their audience is just about showing up on social media and posting, when really it's so much more than that. There is a strategy that you need to employ in order to make sure that you're getting your name, your face, your business out in front of the right people. And not only that, getting them to convert onto your email list.In today's episode, I'm going to be taking you through what we really mean by growing your audience and some of the most effective strategies to get that done.Hello and welcome... -
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In this episode of 'Your Dream Business Podcast,' I talked with Karen Cureton, a multi-award-winning social media trainer and speaker. We tackled the common dilemmas businesses face with social media, from engaging effectively to overcoming the fear of visibility. Karen shared her journey from corporate sales to helping women in business grow their social media presence, demystifying the process with actionable strategies. Tune in for insightful tips on building relationships online, maintaining authenticity, and consistently engaging your audience for business growth. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming the Fear of Visibility: Karen shared practical tips on how to conquer the fear of being seen online and why embracing authenticity is crucial for building trust with your audience. Building Relationships Through Engagement: The importance of genuine, consistent interaction on social media was emphasized as a way to foster meaningful connections and grow your business. Simplifying Social Media Strategies: Karen broke down actionable steps to demystify social media, making it easier for businesses to create a strong online presence and maintain consistency.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Karen Cureton on LinkedIn, Website, Facebook, InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptIf you are in business, you know that social media is something that we have to do. Some of you might love it, and some of you might think it's a necessary evil, something that we have to do. And some of you might feel like you're not doing it at all, and you really should be. But you might be thinking, why do I go to all that effort of putting all those posts out when it's just... -
What if everything you thought you knew about launching was wrong?When it comes to launching there are so many beliefs out there about what it takes to have a successful launch—beliefs that might be the very thing holding you back.In today’s episode, I'm going to challenge some of the most common assumptions about launching and uncover what’s really standing in your way. If you’ve ever felt stuck, overwhelmed, or unsure if you’re ready to launch, this episode is for you. KEY TAKEAWAYS COVERED IN THE PODCAST Big audiences aren’t a must – You don’t need a massive following to successfully launch your business. Focus on building a loyal, engaged community instead.
Perfection is overrated – Waiting for everything to be flawless can delay your launch. Take practical, manageable steps and launch even if things aren’t 100% perfect.
Keep it simple – Launching your business doesn’t have to be complicated. Focus on clear, simple strategies to achieve success without overcomplicating the process.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my MasterclassConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptWhat if everything you thought you knew about launching was wrong? There are so many beliefs out there about what it takes to have a successful launch. Beliefs that might be the very thing that's holding you back. In today's episode, we are going to challenge some of the most common assumptions about launching and uncover what's really standing in your way.If you've ever felt stuck, overwhelmed, or unsure if you're ready to launch, this episode's for you. Let's jump in. Welcome to the Your Dream Business Podcast. I'm your host, Riz Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a business and life that you not... -
In this episode of the Your Dream Business Podcast, the wonderful Sophie Milliken, MBE, the founder and CEO of Moja, is chatting about the importance of getting noticed through awards and writing books. Something that makes many people uncomfortable, we discuss why winning awards matter and the common mistakes to watch out for when you are nominated for an award. Sophie also talks about how writing a book can help boost your business's visibility. Plus, we share tips on how to tell if an award is legit or a scam, and how to make your submissions stand out. If you're a course creator, coach, or membership owner looking to grow your brand, this episode is full of useful advice and strategies. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Awards – Winning awards can significantly boost your business’s visibility, but it’s important to submit thoughtfully and avoid common mistakes like submitting for the wrong categories or ignoring the submission guidelines.
Writing a Book for Business Growth – Writing a book can be an excellent way to increase your visibility and credibility, positioning you as an expert in your field while attracting new opportunities.
Spotting Legitimate Awards – Not all awards are created equal. It’s crucial to be able to differentiate between genuine awards that will add value to your business and those that are simply out to make money off unsuspecting participants.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Sophie Milliken on Instagram or LinkedInConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Have you ever thought about going for an award or been put up for award and didn't get it? Do you wonder whether it's worth the effort because sometimes we have to go to a fair bit of effort in terms of putting a submission in and... -
In part two of my review and plan series, I provide a step-by-step guide to setting goals and creating a marketing plan for the year ahead. I’ll guide you through the importance of reviewing past performance, setting SMART goals, and breaking them down into actionable steps. I also cover the significance of creating a consistent content calendar and leveraging various marketing channels to reach your target audience in 2025.
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TranscriptThere is a reason why some of the most successful business owners in the world goal set. That reason? Because it works. Because having a direction that you are going in is so powerful. Not only does it give you something to aim for, but it also really helps to keep you focused. One of the things that business owners struggle with, and I'm sure you have too at some point, is the shiny object syndrome.It's so easy to get distracted by other things, to think, oh, that's the thing I should be doing, or that's the direction I should be going in. But when you have a clear, set path that you are heading down, and it's one that aligns with you, and it's one that you want so much, it is going to help you stay focused, stay on track, stay on goal, and keep you motivated throughout the whole year.And that's what I'm teaching you to do in today's episode of the podcast.Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Theresa Heath Wang, and I am very grateful that you have decided to join me today. I never take that lightly. I am so honored that you are spending your time with me. So thank you. I appreciate you being here today.We are [00:02:00] talking about goal setting for 2025. This is part two in a two part. podcast episode that I've done. The first part was episode 382. So if you haven't listened to that, then I would suggest you go and take a listen to that first. And then this is the second part. And to go along with both of these parts, there is a download.So if you go to teresaheathwaring. com forward slash 384, the numbers. then you will find a link to the download. If you listen to episode 382 and you click the download there, then it's the same download. You don't need to re download it again. Okay. So in part one, we focused on reviewing your 2024 and some of the questions that I ask myself every single year.And in this part, we're going to be looking forward. We're going to be looking at how do we actually goal set? What are the goals that we set? How do we do deep dives on and how do we plan our marketing for the rest of the year?
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In this episode of the Your Dream Business Podcast, I’m having a very candid and meaningful discussion with my guest Nicky Elliott, a female entrepreneur and founder of the Wilder Collective. We delve into themes such as the personal definition of success, the influence of societal expectations, and the challenges of balancing business with motherhood. This episode highlights the importance of flexibility, changing perspectives, and the evolving concept of success, with both of us sharing personal anecdotes and practical insights for female business owners navigating similar journeys.
KEY TAKEAWAYS COVERED IN THE PODCASTIf you enjoyed this episode then please feel free to go and share it on your social media or head over to
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TranscriptTeresa:
What does success mean to you and how do you define it? Have you been in the trap that I have where you've looked at someone else's version of success and measured yourself against it and then felt really rubbish because you hadn't quite hit the mark or the bar that they set and is it okay to change your mind to define success as one thing and then to change your mind to another thing and how do you get so clear on what it is that you want, that you are so bloody minded in the fact of, I don't care what anybody else thinks of me or my business.This is how I define success and this is what I want. Well, these are some of the fascinating conversations that I have with my guest on today's episode of the podcast. Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning [00:01:00] speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. Okay, you are gonna love today's episode. When I record interviews, I batch, so when it comes to doing the intro and outro, oh, I don't do an outro anymore, but when it comes to doing the intro, I go back and quickly, like, fly through the episode to remind myself [00:02:00] of what we talked about.
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In this solo episode of 'Your Dream Business Podcast’, I’m guiding you through a year-end review process to reflect on 2024 and prepare for 2025. As part one of a two-part series, I reveal the questions I use with my clients to evaluate their current year, laying the groundwork for future planning. I’m also sharing the importance of tracking sales, expenses, and marketing efforts, and learning from both successes and setbacks. PLUS there’s a free workbook to assist you in this evaluative process.
KEY TAKEAWAYS COVERED IN THE PODCASTIf you enjoyed this episode then please feel free to go and share it on your social media or head over to
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TranscriptThis is the perfect time of year to review how your year has gone and get ready for 2025. I am giving you all the questions that I ask myself and all of my clients and students so that they can review their current year and get ready to plan the next year. This is a two part podcast episode with the second part coming out on the 6th of January.This first part is about reviewing what you've done to date, and then part two will be about planning for the following year.Hello, and welcome back to another episode of the Your Dream Business podcast. As always, I am your host, Teresa Heath Waring. Now, this episode is coming out a couple of days before Christmas in 2024, so I'd never like to do a super long episode around Christmas, only because hopefully you're taking time off, you're enjoying a bit of downtime, and you're not necessarily in business mode as such.However, for me This time of year tends to be a really, really good time for me to work on the business. Now, I have to say I'm pretty good at working on the business because that is [00:02:00] kind of what my job is, is working on my business. However, obviously at this time of year, it's really good because one, during Christmas and New Year, no one expects anything from me.I never have any calls booked in. I never have any kind of stuff where I have to be on camera. And then, It's really good that when your brain starts to relax, that maybe you start to think about things. And what I wanted to do was create an episode that maybe you could do over Christmas. And I've actually put together a bit of a workbook for you.So if you go to teresaheathwaring. com forward slash 2024, you are going to find a download where. All the questions that I'm going to be giving you today and also 'cause this is gonna be part one of a two part podcast. The next part to this two part podcast will come...
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In this final episode of my special Channel 4 Ventures series, I interviewed Vinay Solanki, the founder of Channel 4 Ventures. He explains their role in supporting diverse businesses through media for equity investments, with a focus on fostering innovation and inclusivity. Vinay shares his personal journey and the challenges of creating opportunities for underrepresented entrepreneurs. We also discussed the importance of providing access and support to boost new products and services, especially those that address real-world challenges. It’s an amazing episode full of content for entrepreneurs, start-up founders, and anyone interested in the intersection of media investment and social impact.
KEY TAKEAWAYS COVERED IN THE PODCASTIf you enjoyed this episode then please feel free to go and share it on your social media or head over to
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TranscriptTeresa:
Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international best selling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place.Let's get started. Hello and welcome back to the Your Dream Business Podcast and our fifth and final episode in this special series that I'm doing. with channel four ventures. We have had some [00:01:00] phenomenal conversations during this week and these episodes. We started off the week with Nikki Wicks, who is the CEO and the creative director for body coach, also Joe Wicks, his big brother.We then spoke to the amazing Sam, who is the founder and CEO of Stellar insurance. We had a conversation with Tom who. knows everything that there is to know about investing and is a super smart man. And then yesterday was the awesome Grace who starting her business in university and talked about how she hustled in those early days and just went for it regardless of what the outcome could have been.And today we are finishing off with Vinay. Vinay founded and runs Channel 4 Ventures. It launched back in 2015 and is now the number one media for equity investor in the UK. Media for equity is an investment activity that swaps media and for shares in...
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Grace
Ubawuchi is
the trailblazing founder and CEO of the award-winning cocktail brand Xin and Voltaire. Grace shares her inspiring journey of creating a disruptive offering in the food and beverage industry, leveraging her youthful fearlessness and problem-solving mindset to over come the
challenges of being an underrepresented founder.
Grace shares her approach to securing investment,
demonstrating how persistence and creativity can open doors for entrepreneurs.
It is a must-listen for any aspiring entrepreneur.
KEY TAKEAWAYS COVERED IN THE PODCASTIf you enjoyed this episode then please feel free to go and share it on your social media or head over to
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TranscriptTeresa:
Hello and welcome back to another episode of Your Dream Business podcast. This is the fourth. episode in the special Channel 4 Ventures series that I am doing. [00:01:00] And today I am interviewing Grace. Now, Grace is the founder and CEO of award winning cocktail brand Zinn Voltaire. And for years, Grace has been dedicated to pushing boundaries and redefining the cocktail drinking experience, harnessing innovation in food technology, science to create a disruptive offering in the world of F& B.Now, the thing that struck me the most when interviewing Grace is She's in her 20s and it made me feel very old being a 45 year old woman and having only started my business 10 years ago. But what was so fascinating about her and what was so inspiring about this conversation and something that I have seen all the way through with, you know, Tom, the conversation yesterday, Tom almost said something identical.Sam says or something almost identical the day before was they identified a problem and they thought. Why isn't someone fixing this? And this is exactly what Grace did. She saw a problem [00:02:00] that she wanted to elevate the kind of cocktail experience and where you could access cocktails and what they were about.And she couldn't understand why anybody wasn't doing this already. So she decided that she would fix it. And what was just amazing was imagine Now, I have stepchildren who are 21 and 27, I think she is now, and my daughter is 15. And if you are a parent, you will know that, like, they get to that age and they think, like my daughter thinks I'm an absolute stupid idiot and she knows everything.She's way smarter than me. And also they take different risks or they're not bothered as, as other things. It's like. I think as you get older, what I'm trying to say is as you get older, I think you get really conscious of like, okay,...
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In the third episode of the Channel 4 Ventures series, I interview Tom Adeyoola, an entrepreneur and co-founder of Extended Ventures. We discuss his journey through the creative industries and his experiences in raising investments for his startup, Metail, where he secured £25 million. Our conversation delves into the challenges underrepresented founders face in sourcing investment, the emotional nature of early-stage funding decisions, and the importance of expanding the funnel to include diverse founders. This episode is ideal for course creators, membership owners, coaches, and anyone interested in understanding the dynamics of business investments.
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TranscriptTeresa:
Hello, and welcome back to this special series of the Your Dream Business podcast, where we are teaming up with Charmful Ventures I'm bringing you some phenomenal business owners [00:01:00] talking all about not only how did they create their businesses, but also what experience they've had in getting investment for their own businesses and the journey that they've gone on.Today, I am interviewing Tom. Tom is an experienced entrepreneur, executive and board director across the creative industry companies, private and public. He grew his fashion technology startup, Metail, to exit raising 25 million pounds. Tom is also the co founder of Extended Ventures, which uses insights to improve access to finance and outcomes for underrepresentative founders, and now sits on various boards.Boards, including Channel four and leading independent schools, St. Paul's. He's actively involved in investing and policy co-authoring a labor startup review. Can I be completely honest? I felt so stupid talking to Tom. This guy is so smart, right? And he. Like [00:02:00] the stuff he's done, you know how some people are just serial entrepreneurs.That's what I got from him. I'm just looking at my notes and I literally have written fingers in many pies. He has done so much stuff. He's involved with so many things. He has been in non profit. He sits on steering boards. He is a massive expert in this space. And, and I was like, I don't know that I was intimidated by him because he's such a nice guy, and the conversation was great.And I have to say, if I'm being completely honest, this whole series that I'm doing is feeling very intimidating because it is an industry in an area that I don't understand enough about, and I feel like I'm getting serious imposter syndrome of like, who am I to bring this to you because I don't understand it well enough.However, I think sometimes...
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In this episode, I interviewed the brilliant Sam White, founder and CEO of Stella Insurance. We discussed Sam's journey into creating a female-centric motor insurance business, her challenges as a woman in a male-dominated industry, the difficulties in raising investment, and her unique approach to resilient entrepreneurship. Sam shares her experiences of starting her first company at 24, her struggles with financial institutions, and the innovative solutions she employed, including a media for equity deal. We also talk about gender disparity in business funding and highlight the importance of supporting diverse entrepreneurs.
KEY TAKEAWAYS COVERED IN THE PODCASTIf you enjoyed this episode then please feel free to go and share it on your social media or head over to
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TranscriptTeresa:
Hello and welcome back to the Dream Business Podcast. This is episode 378, but it is number two in this special series that I'm doing with Channel 4 Ventures. [00:01:00] The first episode, which I aired yesterday was with Nikki Wicks, who is the brother CEO and creative director of Joe Wicks The Body Coach.And I loved that conversation, so I would love to hear what you thought of it. Today, I am interviewing Sam White, who is the founder and CEO of Stella Insurance, a female centric motor insurance business that's unapologetically led by women and designed for women. Now, this conversation was really, really good.I was super inspired by Sam. We had conversations around the fact of Why would you even get into insurance in the first place? I'm laughing saying it, but like of all the businesses that people set up, surely insurance does not seem like the easiest thing. And it doesn't seem like the most simple, it's a really heavily regulated industry.What makes someone starting a [00:02:00] business want to go into it? We talk about the fact that She was 24 when she started and that she loved solving problems and she was frustrated with some of the things in the industry. So it was her own kind of need for an answer that made her create the answer herself.We talked about how difficult it was for her as a woman, not only in this industry, but also to try and raise money and the difficulty that she had with financial institutions. And then we looked at what makes her resilient. How is she motivated? How did she pick a really difficult industry and go on to make a really successful business?I think you're going to be super inspired by this. I really loved her frankness. I really loved her direct conversation. It was a wonderful conversation. And I think that you are really going to enjoy this episode. So without further Here is the amazing
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In this exclusive series I interview five distinguished entrepreneurs, courtesy of Channel 4 Ventures, starting with the incredible Nikki Wicks, CEO of The Body Coach.
He shares fascinating insights on the evolution of their business, their content strategies, the shift to mobile app development, and the challenges and opportunities in separating a personal brand from the business. Ideal for small business owners, course creators, membership owners, and coaches looking to understand the dynamics of scaling a business and attracting investment, this episode highlights the importance of investment when scaling a business. Full of practical tips and inspiring stories, you’re going to love it!
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TranscriptTeresa:
Hello and a really warm welcome back to this week's episode of the Your Dream Business Podcast. And this week I have something very special for you. You see, we're not just doing one episode like [00:01:00] normal. We're actually doing. Five, which I know sounds a bit crazy, but I have a super special podcast series that we're doing for this week only.You see some time ago, I was invited by channel four to go to their offices in London because they were having an event alongside other media sort of business outlets and leaders in business. amazingly got invited along to go and see what they were doing. And as part of this, I have put together a special series of podcast episodes.As part of this event, they had four really amazing entrepreneurs come along and talk about various things. And I was given access to these entrepreneurs and the ability to interview them for the podcast. So this is going to be really, really cool because I have got some people who are coming up that you will probably recognize their [00:02:00] business names, if not their names.For those of you who are not in the UK, Channel 4 is one of our main channels. So like the BBC, you'd probably know about that if you're not in the UK. Channel 4 is one of those channels. So it's, you know, one of the first four channels that we UK. So it's quite a big deal from my point of view to be part of this.But basically, Channel 4 has an arm of their business called Channel 4 Ventures and it's an investment team within Channel 4 that specializes in media for equity, where high growth, unprofitable startups exchange shares, i. e. equity in their business for Channel 4's advertising space. So if you want some investment in your business rather than getting money, you can do that.You will get advertising and Channel 4 would get a, you know, part...
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Have you considered the importance of truly understanding the transformation your customers desire in order for your business to be successful? Many business owners can miss the mark with this, resulting in ineffective marketing and lost sales which we do not want. So in this episode, I share a structured approach with seven key questions to uncover the exact transformation your customers want. Through real-life examples and actionable strategies, I explain how identifying this transformation can lead to a truly successful launch. You’ll also get a FREE downloadable worksheet to help you apply these insights to your own business.
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TranscriptDo you really know what your customer's transformation looks like? And more importantly, do you understand why it's absolutely critical to your business success? So many business owners that I've worked with think they know what the transformation is that their customers want, but in my experience, most of them don't.
And if you don't have clarity on that transformation, then your marketing message is likely missing the mark, which means you are leaving sales on the table. That's why today I am walking you through the seven key questions that I use with my clients to uncover the exact transformation that their customers truly want.
And when you get this, and you truly understand the transformation your customers want, it's going to be the difference between a wildly successful launch, And one that falls flat.
Hello and welcome back to another episode of the your dream business podcast. Thank you so much for hanging out with me. I really, really do appreciate it. I know that your lives are very busy and my aim is to deliver you some really good strategic, inspirational content that hopefully helps move your business forward.
[00:02:00] Today, is a great episode. I nearly said good and I thought, can I say great? Yeah, I can say great. It's going to be great. Today we're going to be talking about understanding the transformation that you are trying to get for your customers, because this is something I have seen so many people get wrong and it's really harming their business and it's really harming the results that they can get in their business.
So I wanted to do an episode just devoted to how do you understand and how do you find out the transformation. But this is incredibly difficult to do when you're talking generically because it's such a personal thing and
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Have you heard of Wealth Dynamics? It’s a personality profiling tool that I’m fascinated by and in this episode, I interview Osmaan Sharif, a Wealth Dynamics profiling specialist. We get right into the various profiles and how business owners can leverage their unique strengths for optimal performance. We talk about the significance of aligning business strategies with personality types to achieve greater success and even better, greater fulfillment. I also share my own journey of understanding my entrepreneurial profile. Ideal for business owners, coaches, and entrepreneurs looking to align their business strategies with their inherent strengths, this is a fascinating episode that I know you are going to love.
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TranscriptTeresa:
Have you ever taken advice from a coach or watched an expert do something and try to replicate it and it just did not work and then you thought you're the problem? This is exactly what happened to me recently. I took some advice, I tried to do something in my business and I didn't like it at all. And therefore, It wasn't as successful as it could have been.And it wasn't until I did the Wealth Dynamics test and spoke to today's guest that I realized why that was the case. If you, like me, are interested in learning more about yourself and how you best work, then today's episode is for you.Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.[00:01:00]I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the. Season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your...
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If you are selling online, this episode is a must-listen. I see so many business owners struggle with this and it is literally critical to growth. This episode is all about the importance of social proof, particularly testimonials. Online businesses, course creators, membership owners, and coaches, listen up... In this episode I’m sharing how testimonials, case studies, and 'wins' can really boost buyer confidence and drive sales. I also share detailed strategies for how to collect and effectively use the testimonials you gather.
KEY TAKEAWAYS COVERED IN THE PODCASTIf you enjoyed this episode then please feel free to go and share it on your social media or head over to
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TranscriptWhen buying online, how often do you go and look at the reviews? It's been proven that a product on Amazon with lots of reviews will sell better than the same product with less reviews. We need social proof. We need people to confirm that the thing we want to buy is going to be okay, that when we spend our money we're not taking a massive risk, and social proof and testimonials and case studies do that.They help us have the confidence to make that buying decision, which is why having testimonials, having case studies, and having wins in your marketing is so, so very important. But how do you collect testimonials? What do you ask them for? And where do you put them? That is what we're covering in today's episode of the podcast.And this episode should be one that every business owner should listen to.[00:01:00]An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated, and motivated.Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are doing well. Okay, today we're jumping straight in and we're talking about something that is so important For every business out there, but even more important for online businesses. So course [00:02:00] creators, membership owners, and coaches, if you are selling things online, then this is probably one of the most important things you're going to need to listen to, and you're going to need to act upon.We're going to be talking testimonials. Now. I know that sounds like it's not very dramatic or not very big or not very important. Hopefully, you know, maybe you were sat there hoping that I was giving you some crazy hack that no one ever knew about, but this is something that I see so many business owners struggle with....
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In this episode I interviewed Nicki Krawczyk, CEO and founder of Nicki Kay Media. We discuss alternative launch strategies beyond live launches and evergreen methods. Nicki introduces her 'Circuit Sales System' which offers a hybrid, automated approach that nurtures and sells to potential clients simultaneously, for maximum effectiveness. We dive deep into how this system works, including the importance of the initial activation energy, breaking the cycle of prevalent bad advice, and constantly refining the sales process. Nicki also discusses the use of ads, appropriate price points, and the technology needed to implement such a system.
KEY TAKEAWAYS COVERED IN THE PODCASTIf you enjoyed this episode then please feel free to go and share it on your social media or head over to
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TranscriptTeresa:
When it comes to launching, we know that there's two main ways to launch live launching or evergreen. And you might be one of those people that doesn't like live launching, that the idea of doing a live launch is exhausting. It takes a lot of work and it does take a lot of work. But also you might know if you've done evergreen, it's not as easy as maybe it's made out to be.So what if there was something in between, could you find a way of launching that wasn't evergreen and wasn't live launching, and what if that way could massively increase your profits like it has done for my guest today. Today, I'm interviewing Nicki Krawczyk and I think you're going to really enjoy what she's got to say.I made so many notes. Get ready.Hello and really warm welcome to this week's episode of Your Dream Business. My name is Teresa Heath-Wareing and as always, I am your host. I hope you are doing really, really well. Now we've been doing a lot of talking around webinars and launching and I've got some stuff going on at the moment or coming up where I'm talking more about webinars.So the launching stuff is obviously something I really enjoy talking about and I'm absolutely geek if I'm honest, but actually. If you have an online product, if you have [00:02:00] a course, a membership, a group coaching program, then you need to know about launching. This is how people make their money. They do launches of their products.And like I said, I've done lots of content recently around the importance of launching and why we need it and why we can't just go, we've got this thing to sell and help people buy it. I mean, I really wish that was the case, but it's not as easy as that...
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In this episode of Your Dream Business Podcast, I delve into the critical components for successfully launching online events such as webinars, bootcamps, or courses. Drawing from personal experiences and real data, I discuss setting realistic expectations, the importance of pre-launch and launch phases, and how to create engaging content that transitions into real sales. I discuss the significance of audience warmth, payment options, cart open/close strategies, and effective email marketing. And critically the importance of continually tweaking and tracking to perfect your launch strategies.
KEY TAKEAWAYS COVERED IN THE PODCASTIf you enjoyed this episode then please feel free to go and share it on your social media or head over to
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LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEp 368 (Launch Reality Check: Understanding and Setting Realistic Expectations)
Ep 364 (Has the online course bubble burst? How to adapt to the future of selling knowledge based content.)
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TranscriptWhen it comes to launching online, there are so many moving parts. How do you know which of those parts are important to help you get more people to sign up, join the actual webinar or bootcamp or whatever it is that you're doing, and then actually buy? Which of those things are really useful? Which of them are nice to have?And what is working right now when it comes to launching? That is what you're going to discover in today's episode as I take you through all of the various things that can make a big difference to your launch and to your sales.Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.I am so excited to guide you on the journey of a business and life that you not only love, but one Perfectly aligns with you and the season of life [00:01:00] that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started.Hello, and welcome back to another episode of the Your Dream Business Podcast. How are you doing? So. I seem to be talking lots about launching recently, which I'm actually really loving having these conversations.And a few weeks back I did an episode, it was episode 368, we'll link to it in the show notes, called Launch
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In this episode, I talk with April Martini about the distinctions between personal brands and personas. We explore the significance of business owners showing up authentically, and April shares her four-point framework for developing a personal brand. We discuss managing these elements to develop an effective and authentic personal brand that really reflects who you are.
KEY TAKEAWAYS COVERED IN THE PODCASTIf you enjoyed this episode then please feel free to go and share it on your social media or head over to
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TranscriptTeresa:
Do you have a personal brand or do you have a persona of someone else's personal brand? And what actually is the difference and how would you know? Well, in this week's episode, I am talking to the very lovely April Martin and she is going to explain to us what A personal brand is, and what the difference between a persona and a personal brand.She also has four things that she takes us through that really helps us understand how we're showing up as our personal brand and how we can try and be as authentic as possible. And if you're an online business owner, if you are in business, You are the biggest thing for your business. So actually, the more authentically you can show up, the more you hone your personal brand, the better for your business.And I know what it's like, cause I've done it to look at someone else's personal brand and think, Oh, that's working. I should try and do what they're doing. And that just isn't authentic enough. So this episode is going to be really, really helpful for you to understand what is your [00:01:00] personal brand and are you showing up as it?Welcome to the Your Dream Business Podcast. I'm your host, Riz Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in.In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated. Gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started.Hello and welcome back to another...
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In this episode, I’m diving into the world of webinars and breaking down why they’re such a game-changer for launching and marketing online businesses. I’m busting some common myths and sharing super helpful strategies for crafting killer sales webinars. We’ll cover everything from pre-launch content, to the live session format, and the sales follow-up, giving you a solid roadmap for success. Plus, I’ll chat about the unexpected perks of live webinars—like building personal connections and showcasing your expertise on the spot—that will allow you to really enjoy your online launch. If you’re looking for practical tips on how to engage potential customers and boost your webinar turnout, regardless of list size, this is for you!
KEY TAKEAWAYS COVERED IN THE PODCAST
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Ep 368
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TranscriptHave webinars had their day? Do they even still work? And maybe you've tried it and thought this didn't work for you. I'm here to dispel the myths around webinars and explain why they are still very effective and why they are a powerful thing to use in your business. In this episode, I share some common mistakes that people make and what to do instead.And I also share with you my launch framework and I break down. What a successful webinar includes. So if you have something to sell online, then webinars could be your secret weapon to your next biggest ever launch.Hello, and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing, and today I get to geek out on a subject that I love. Lots of things I talk about, I geek out on, but this is a subject that seems to be coming up an awful lot recently and not always for necessarily the right reasons.So we're talking about webinars and the reason I say it comes up a lot and not for the right reasons is because I hear a lot of talk that webinars don't work. They're no longer effective. [00:02:00] People know what webinars are all about and therefore don't want to come to them. And I am here to challenge and dispel all of those thoughts and ideas.Let's kick off by actually talking about what is a webinar because, again, I see lots of things in my business and the people I help. Lots of people think a webinar is a training. Now, I'm not going to say you're wrong because it is, but it's so much more than that. The whole point of a webinar is that someone can come along and learn something from you.But a sales webinar to help convert someone into buying something is a very different structure to how you would normally do a training. So let's take a, if I was speaking somewhere, the Presentation that I would put together for that would be very different to the presentation I put...
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