Episódios
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Struggling to find and retain top talent? Discover the ultimate hiring solution with Fletcher Wimbush, founder of Discovered ATS. In this insightful episode, Fletcher unveils his AI-powered performance hiring software that helps entrepreneurs effortlessly market job openings, nurture talent pools, and automate candidate assessments – transforming the daunting recruitment process into a seamless experience. From automating initial screenings to final interviews, this virtual hiring hero empowers you to make data-driven hiring decisions while saving time and resources.
Gain invaluable insights into Fletcher's entrepreneurial journey, including his focus strategy for building multiple successful brands and overcoming marketing challenges. Uncover the enlightening distinction between HR and talent acquisition, and learn why investing in the latter is crucial for sustainable growth. Don't miss Fletcher's top tip for getting noticed and his favourite book recommendation: "They Ask, You Answer" by Marcus Sheridan.
Recommended Book: "They Ask, You Answer" by Marcus Sheridan
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Designrr.io Creates eBooks & Leadmagnets
Transform content into eBooks, Show Notes, Dynamic Flipbooks, Transcripts, PDFs and Web pages.
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If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
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In this episode of the UnNoticed Entrepreneur, Jim James explores the groundbreaking world of augmented reality (AR) in cleaning with Martin Cudzilo, founder of AR-check. If you've ever struggled with ensuring high-quality cleaning services or faced challenges in managing low-skilled workers, this episode is for you.
Martin shares his inspiring journey of recognising the potential of AR over a decade ago and securing worldwide patents for his innovative solution. He discusses how AR-check bridges the gap between unskilled cleaners and quality assurance, enabling real-time tracking, support, and automation through smart sensors and wearable technology.Discover how this disruptive technology can revolutionise the cleaning industry, improve efficiency, reduce costs, and enhance accountability. Martin's visionary approach promises to transform a traditionally low-tech sector, empowering frontline workers and delivering unparalleled value to businesses.
Gain invaluable insights into the challenges of introducing disruptive innovation, attracting investors, and navigating the entrepreneurial journey. Martin's wisdom and perseverance will inspire you to embrace emerging technologies and drive change in your industry.
Guest Recommendation: Explore the official AR-check website at www.ar-check.com to learn more about this groundbreaking solution.
LinkedIn Engagement using AI
Engage AI use AI to write insightful and relevant comments on LinkedIn™
Repurpose content effortless with AI
Sell transforms audio or video into multiple formats quickly. Import direct YouTube and RSS feeds.
Search Engine Optimisation from the UK
Rank higher on Google with SEO. Fill out the form to receive a FREE quote.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
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Tired of pouring your heart into writing a book, only for it to gather dust on the virtual shelves? Discover how to turn your book into a profitable lead generation machine with Chris Benetti, the Perth-based author marketing expert. In this insightful episode, Chris reveals game-changing strategies to leverage your book as a front-end asset, driving a steady stream of high-ticket clients and recurring revenue.
Through compelling case studies, you'll learn how Chris's clients are generating up to $20,000 per month in recurring income by giving away their books for free or via a "free plus shipping" offer. Chris shares insider secrets on crafting irresistible one-time offers, order bumps, and backend funnels that convert book readers into paying customers for your high-end services.
You'll also gain valuable insights into Chris's entrepreneurial journey, including his smart approach to leveraging podcasting for strategic partnerships and his top tip for consistently generating leads without burning out. Whether you're an aspiring author or a seasoned entrepreneur, this episode is a masterclass in turning your book into a profitable business asset.
Recommended Book: "The 100 Page Book" by Mike Capuzzi
Buyers Into Loyal Fans With Incentives
Give away free marketing incentives including free hotel nights.
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Designrr.io Creates eBooks & Leadmagnets
Transform content into eBooks, Show Notes, Dynamic Flipbooks, Transcripts, PDFs and Web pages.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
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In the realm of entrepreneurship, financial management often poses significant challenges. Enter Ben Risser, founder and CFO of Provident Financial Services, who brings clarity to this complex landscape. Ben's expertise lies in cultivating financial situational awareness, crucial for understanding a business's past, present, and future trajectory. By addressing key questions and emphasising the importance of hiring a bookkeeper early on, Ben empowers entrepreneurs to make informed financial decisions from the outset.
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Beyond number-crunching, Ben champions the role of a fractional CFO as a strategic partner. This isn't just about safeguarding finances; it's about attracting investors, planning for growth, and ultimately, positioning the business for a successful exit.
Drawing inspiration from "Rich Dad Poor Dad" by Robert Kiyosaki, Ben advocates for continuous learning and exploration. In the podcast sphere, he finds intellectual stimulation in discussions led by Jordan Peterson, offering insights beyond traditional financial realms. With Ben's guidance, entrepreneurs can navigate the financial waters with confidence, knowing that financial awareness is the cornerstone of their success.
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
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In an age where AI-generated content is overwhelming audiences, traditional static content is losing its appeal. Saksham Sharda, the CMO of Outgrow, reveals how interactive quizzes, calculators and assessments can help businesses captivate prospects and generate valuable leads.
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Saksham explains how Outgrow's intuitive platform enables companies across 21 different industries to create customised, industry-specific interactive content. He shares insights on crafting successful quizzes, from concise questions to seamless CRM integrations that nurture leads.
Discover how leading brands like Forbes and Salesforce are using Outgrow to drive over 160,000 website visits through a single quiz. Learn strategies for distributing your interactive content on social media to reach new audiences. Plus, get an exclusive discount code to try Outgrow for your business.
If you're struggling to cut through the content chaos and want to reignite engagement, this episode offers practical solutions to transform website visitors into qualified leads.
Podcast Recommendation:
Be sure to check out Saksham's Marketer of the Month podcast, which features insightful interviews with industry leaders across diverse sectors.
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
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Ever wondered how drones are revolutionizing marine monitoring and environmental protection?
Build responsive quizzes.
Join Mathieu Johnsson, CEO of Marble, as he shares the riveting journey from aerospace engineering to pioneering aerial innovation in marine monitoring. Dive into the challenges of environmental protection and learn how Marble's drones are reshaping the landscape, empowering smaller governments and NGOs to safeguard maritime resources. Discover the fascinating backstory behind the name "Marble" and gain invaluable insights into overcoming regulatory hurdles and building a successful business in the drone industry.
Explore the secrets of scaling a niche business globally, weathering storms like COVID-19 and geopolitical tensions. From go-to-market strategies to branding essentials, unravel the key lessons learned from Marble's eight-year journey. Whether you're an aspiring entrepreneur or a seasoned business leader, this episode offers actionable advice and inspiring narratives to fuel your entrepreneurial spirit.
Book Recommendation: More Than My Share of It All by Clarence Kelly Johnson
Generate higher quality, higher converting leads
Graphic design toolbox - Visme
Visme is an online form builder specifically built to optimize for better conversions.
Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
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Ever thought about writing a book? Discover the untold truths of self-publishing with Larissa Soehn of Next Page Publishing. Learn why many aspiring authors face misconceptions about the journey, expecting smooth sailing after writing. Larissa exposes the reality of post-writing challenges, from marketing to building a supportive community.
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She highlights the importance of understanding your audience from the outset, offering actionable advice to tailor your book to resonate deeply. Larissa shares personal anecdotes, emphasising the power of vulnerability and authenticity in building connections. Uncover Larissa's refreshing approach to entrepreneurship, where kindness and authenticity are the cornerstones of success.
Hear her cautionary tale about investing in expensive coaching programs and the value of staying true to your unique voice. Larissa's wisdom transforms the narrative of self-publishing, empowering authors to navigate their journey with confidence and clarity.
Book Recommendation: "The Comfort Zone" by Kristen Butler
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
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Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
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Are you grappling with the daunting challenge of succession planning in your family business? You're not alone. Join host Jim James as he delves into the critical issues surrounding succession with Dr. Patrick Woock, an expert who has dedicated eight years to this field. Discover why 90% of America's wealth is tied up in family businesses and how over 5 million such businesses face the dilemma of generational transition.
Publish your book with Piilot AI
In their conversation, Patrick shares insights from his personal journey, having taken over his first business at 25. He co-authored the book "Succession: Navigating Generational Success" after facing health challenges alongside his co-author, Susie Ginsburg. Learn the crucial steps to successful succession, from clearing the air to understanding family dynamics and building a supportive team.
Discover actionable strategies to address common pitfalls, such as lack of succession planning and dealing with heirs lacking essential skills. Patrick offers a free consultation to listeners, emphasising the importance of planning for the future today. Don't miss this episode if you're an entrepreneur looking to secure your family's legacy.
Book Recommendation: The Alchemist by Paul Coelho
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
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Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
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Finding talented and affordable virtual assistants can be a headache, especially when working with overseas teams. Jaime Nacach provides a solution - he set up Virtual Latinos to connect North American businesses with a Spanish-speaking workforce right in their time zone.
Buyers Into Loyal Fans With Incentives
Listen as Jaime explains the key benefits of Latin talent over Asian counterparts - better cultural alignment, more native-sounding English, and more affordable rates starting at just $8 an hour. You’ll hear how he overcame the classic marketplace chicken and egg problem to build a pool of pre-vetted talent.
Jaime also shares a candid story of the painful lessons he learned trying to hire VAs himself, inspiring him to build a better business model. His top tip? Creating killer SEO content around your expertise.
Recommended reading: Traction by Gina Wickman
Give away free marketing incentives including free hotel nights.
LinkedIn Engagement using AI
Engage AI use AI to write insightful and relevant comments on LinkedIn™
Search Engine Optimisation from the UK
Rank higher on Google with SEO. Fill out the form to receive a FREE quote.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
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Do you lose people’s interest when telling your business or product story? Learn how to spin tales that captivate from professional actor turned storytelling coach Peter Bray. Discover the universal elements that make classics endure across centuries and how to wrap your message in emotion.
Publish your book with Piilot AI
Get tips on opening strong with time, place, and tension frameworks. Hear common storytelling mistakes that turn audiences off and simple fixes using reviews and customer interviews. Discover how to deconstruct viral content to borrow winning formulas. The golden takeaway? Start publishing more stories across email, social media, and everywhere to hone your skills. Masterful storytelling helps earn trust and true fans.
The book recommended: Story by Robert McKee
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
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Learn the top strategies to elevate your business game from former pro basketball player turned high-performance coach Dre Baldwin, CEO of Work On Your Game. Discover how to build a champion mindset, laser focus on results, and leverage platforms through content creation.
Get the inside tips on overcoming mistakes and using advertising, collaboration, and unrelenting content publishing to stand out from the crowd. With over 35 books published and 100 million entrepreneurs reached, Dre shares his proven game plan for getting noticed, conditioning greatness, and playing to win as an ambitious entrepreneur. Key lessons reveal how to package your knowledge into money-making products and evolve your skills over time through insight and applied effort. It’s time to step up and dominate in your field.
Book recommendation: Work On Your Game by Dre Baldwin
Publish your book with Piilot AI
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
Viddyoze: Create client-grabbing videos
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform
Turn your ideas into unique products
Create custom products with your own design!
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
Get Noticed! Send a text.
Struggling to convert podcast appearances into leads? Stewart Townsend reveals how his platform Podcast Hawk uses AI to match entrepreneurs with relevant shows and creates accountability to drive traffic and sales. Learn why podcast guesting builds authority and generates more leads than you think.
Publish your book with Piilot AI
Discover how to attribute podcast appearances to revenue, create compelling pitches, and leverage communities to get noticed. Stewart also shares common marketing mistakes like stopping promotion too early and over-optimising content. Key takeaways include always having a trackable CTA and joining paid masterminds. An easy way to start is using Podcast Hawk's templates and built-in email campaigns.
Podcast recommendation: The Tropical MBA
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
AWeber - free email marketing
Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.
Podcastpage.io -
Launch your podcast website in minutes
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
Get Noticed! Send a text.
Feel lost interpreting your company's finances? Accountant Roger Knecht brings clarity as the Rosetta Stone between entrepreneurs and their businesses. He explains how your books communicate what's working and what's not.
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Yet most owners fail to listen, instead outsourcing accounting tasks and hoping for the best. This prevents leveraging financial data to make smarter decisions. Knecht advises tapping your accounting partner as a strategic advisor to translate key signals.
With over 20 years helming his firm Universal Accounting, Knecht also shares branding tips and his book "In the Black: 9 Principles to Make Your Business Profitable." One principle: abundance and gratitude lift all entrepreneurial boats, so avoid scarcity mindsets.
Knecht's parting wisdom? "If it's about accounting, it is universal."
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
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Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
Get Noticed! Send a text.
Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days.
Graphic design toolbox - Visme
Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads without personal data, unlocking upper-funnel awareness channels like CTV and podcast ads.
One key takeaway: "Recognise that if what you’re doing today is working, it’s not going to be working in the future." So stay nimble.
Recommended book: Lemon: How the Advertising Brain Turns Sour by Orlando Wood
Visme is an online form builder specifically built to optimize for better conversions.
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
Search Engine Optimisation from the UK
Rank higher on Google with SEO. Fill out the form to receive a FREE quote.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
Get Noticed! Send a text.
Frustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing.
Publish your book with Piilot AI
The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empowering evangelists.
If you’re weary of wasting spend on flashy yet fruitless tactics, embrace the method in Wayne’s madness. Let time-tested fundamentals fuse with original thinking to humanise outreach and align teams. Soon you’ll smile at sales, not ads, that deserve the “beautiful” label.
Recommended book: Michael Jackson, Inc by Zack O'Malley Greenburg
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Build responsive quizzes.
Generate higher quality, higher converting leads
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
Get Noticed! Send a text.
Struggling to promote your niche ICT consultancy? Introvert Peter Banigo, founder of Target ICT and host of The Tech Your Business Podcast, shares how he has built awareness despite his shy nature.
Publish your book with Piilot AI
Learn how Peter overcame self-doubt to launch an engaging tech podcast reaching 59 episodes. Follow his journey leveraging Toastmasters training to find his broadcasting voice.
Hear how avoiding technical jargon and simplifying concepts created content that resonates. See how guest conversations convert organically into new business relationships.
Understand why a personalised approach and exceeding customer expectations have been key to growing an audience and reputation. Appreciate how solving people’s problems generously is Peter’s proven recipe for referrals and word-of-mouth.
Book recommendation: The Hard Thing About Hard Things by Ben Horowitz
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here. -
Get Noticed! Send a text.
Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect.
Publish your book with Piilot AI
Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remove obstacles and emphasise what truly matters.
Discover the common mistakes businesses make by focusing on product features rather than real-life benefits. Ben stresses going straight to the source and asking real people for feedback to ensure your message resonates.
Follow Ben’s guidance on using AI as a supplement to craft more effective communications, not as a crutch. The key is understanding human needs don’t change even as technology evolves.
Book recommendations:
Influence by Robert Cialdini
Ogilvy on Advertising by David Ogilvy
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
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Struggling to create compelling content? Wendy Lieber, CEO and Co-founder of ContentBacon, shares how to tap into your passion to craft engaging stories that build lasting connections.
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Wendy emphasises going beyond surface-level messaging to uncover deeper insights. By taking a stance, showing vulnerability and evolving your narrative, you create content that resonates.
Learn how to identify high-value audiences, solve their problems and guide them through their buyer journey. Wendy explains how mapping content to different stages converts more leads.
Discover where AI fits as a content creation tool - and where the human touch is irreplaceable. Wendy stresses the magic of genuine service, listening and empowering your team.
Key lessons for crafting content that wins customers’ hearts.
Book recommendation: Unreasonable Hospitality by Will Guidara
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
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Feel stuck running “same old” operations and crave fresh purpose? Zach Colman, CEO and founder of Creatitive, empathises; his sports marketing firm withered until he reconnected to his “why” and current community needs.
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Learn Zach’s process helping entrepreneurs “pivot” branding by focusing inward before outward. Hear how confidence builds once you re-clarify contributions. Discover cold outreach mistakes Zach advises avoiding altogether.
If you know you’ve outgrown current customers but struggle birthing new products, Zach ignites action. Let his self-awareness fuel your own reinvention. Stay master of your brand by not outsourcing key activities counter to character. Start with soul before strategy and build a powerful legacy.
Book recommendation: Grit by Angela Duckworth
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
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Crave an inspiring tale of entrepreneurial resilience? Keen to expand globally but dread disrupting your business? Best-selling author and Founder of Brueckmann Executive Consulting, Alex Brueckmann shares his against-all-odds journey migrating from Germany to Canada amid the 2020 COVID shutdown.
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Alex recounts uprooting his young family practically overnight when borders slammed shut. Hear how he tapped past networking and personal introductions to reboot consulting in an unfamiliar market. Learn why he cautions entrepreneurs to never just “think” about next steps – take action.
If you need encouragement to make major transitions or consider international expansion, Alex delivers. Let his perseverance through pandemic pandemonium and starting over in a foreign region motivate your own bold moves. Just don’t get stuck struggling to escape that “bowl of jelly!”
PIILOT combines advanced technology with human editorial teams to publish and promote your book.
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
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