Episódios
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In episode 45 of Sports Business Newscast, I have updates on Formula E and Sony Pictures Networks India partnership, I update you on India’s booming sports tourism sector and what’s fuelling the growth, I also speak about how Adidas has managed to crack the code of creating a jersey culture in India, I talk about how JioCinema is creating advertising opportunities for small businesses during the ongoing IPL while competing against Meta and Google. I wrap up the episode with news about Bollywood actor Kartik Aaryan being appointed as a brand ambassador for a Bundesliga project and I share my opinion on the partnership.
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In episode 44 of Sports Business Newscast, I have updates on Instagram’s influence on Indian Premier League 2024 fandom with five interesting statistics from a survey conducted by iCubesWire a Delhi based ML driven ad platform and Influencer marketing agency, I talk about the Indian Street Premier League’s global expansion, how the Goods and Sales Tax continues to create challenges for Sports Fantasy gaming sector in India, I have an update on a Cricket based Indian mobile games incredible growth globally and I wrap up the episode with an update about the surge in TV advertisement volumes throughout the ongoing Indian Premier League season.
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Sony acquired broadcast and live-streaming rights for New Zealand Cricket, Reliance Industries owned RISE Worldwide’s impressive numbers for sponsorships and partnerships they have closed for franchises at IPL 2024, how the Viacom 18 and Star Sports merger will help emerging sports from an advertising perspective, India surpasses the 800 million internet user achievement and what it means for sports comms and fan engagement and I wrap up the episode with my views about an interesting partnership between Hyundai Motors India Foundation and Go Sports Foundation and what the partnership means for para-athletes and para-sports in India.
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In episode 42 of Sports Business Newscast, I have updates on the findings from the 2024 Ormax Media Sports in India landscape, How influencer partnerships in Indian sports are going mainstream, Indian esports and gaming sectors growth in India beyond participation, and the complexity of IPL broadcasting and an update on why India’s biggest fantasy sports platform Dream11 is not considering global expansion.
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In episode 41 of Sports Business Newscast, I have updates on the potential can have for sports fans and advertisers, I have an update on the financial success of the Women’s Premier League in India, Pro Volleyball League looking to become the first private sports league in India to raise investments, Sony Pictures Networks India renews a major football rights deal with UEFA and OYO ventures in sports hospitality and their plan to make sports hospitality in India an organised business for athletes and fans.
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In episode 40 of Sports Business Newscast, I have updates on how fantasy gaming platforms have benefited from the recently concluded Men’s Cricket World Cup in India, the second update is about the future of IPL media rights, and update number three is about the future of eSports streaming according to Ashwin Suresh the founder of Loco and my fourth and final update is about India’s first sports league to secure private equity investment.
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In this episode, I have updates on the success of Indian brands that advertised during the recently concluded Men’s Cricket World Cup with 11 amazing statistics from the TAM report, in the second update I talk about Mahindra's two big stories covering their NASCAR sponsorship and the launch of their sports cloud service partnership with AWS and I wrap up this episode with how media companies and rights holders are coming together to create more sports content in India. I share updates about how grassroots sports are set for a television debut and how a startup from India is promoting sports live broadcasts of sports that the media tends to ignore.
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In episode 38 of Sports Business Newscast, I have updates on Legends League Cricket’s drive to raise $10 million funds and their plans on how they will utilise the funds, I also talk about how Indian gaming/streaming app Loco is quietly planning their international expansion and why it makes good business sense, I also talk about a breakthrough in sports content aggregation with two big players in India collaborating to share live sports content and I wrap up the episode with an update on how South Korea based Krafton is unphased by the high GST rates in India and plans to double their investment in Indian gaming/tech sector.
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In episode 37 of Sports Business Newscast, I have two quick updates from the Indian sports and gaming market with Saudi Arabian interest in buying a stake in the Indian Premier League and the second update is from the gaming sector and how the Madras High Court has given online gaming sector in India a chance to grow and thrive amongst all the issues going on between the government and online gaming companies in India.
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In episode 36 of Sports Business Newscast, I have very interesting updates about how brands are dominating the ad space on television during the ICC Men’s World Cup, I also have an update on the impact of the ongoing GST issues with gaming companies and its impact on gaming companies with a case study on WinZO’s international market entry and how it benefits them, I also cover some interesting statistics from the Niko Partners report on the Indian video gaming market potential and I wrap up the episode with a crisp case study on my favourite emerging alternative sport - Drone Racing League.
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In episode 35 of Sports Business Newscast, I highlight some interesting facts and statistics from the ICC Men’s World Cup in India, I also talk about Cricket becoming an Olympic sport in Los Angeles 2028 and how it can impact the popularity in India and globally, I also share my report card on the first ever MotoGP event in India and wrap up the episode with an update on the massive bet NBC is placing on productising High School and amateur sports in the USA.
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In episode 34 of SBU, I talk about two big news and a case study from the Indian sports industry featuring updates on the Women's Indian Premier League franchise bid process and the future of BCCI’s sponsorship with my own prediction of the potential sponsorship sector that may invest in IP, sponsorships in 2023 and I will wrap up the episode with a case study of how global gaming and eSports ecosystem is focused on localisation in the Indian market and what lessons can other international sports rights holders and sports entities can learn from the global gaming and eSports investors in India.
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In episode 33 of SBU, I have five news updates from the Indian sports industry featuring Disney Star and Jio’s plan to make the 2023 Indian Premier League the biggest ever to reach a combined 1 billion, Disney Star’s Indian Premier League advertising dilemma and three updates about Mumbai Indians valuation, a leading creative agency winning the mandate for the T20 league in the UAE and I wrap up the episode with an update from Fan Code’s latest media rights acquisition.
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In episode 32 of Sports Business Updates, I will highlight three big news from the Indian sports industry featuring developments in BCCI’s kit sponsorship replacement, updates on the inaugural Women’s India Premier League franchise tenders, and how Manchester City is ambitiously building their fan base in India and I will wrap up the episode with a few more news from the Indian eSports and online fantasy sports sector.
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In episode 31 of Sports Business Updates, I will cover three big news from the Indian sports industry featuring the growth of sports OTT’s in India, eSports sector of India getting a significant boost from the government, the state of sponsorships at the BCCI, Shikhar Dhawan sets an entrepreneurial record and I will wrap up the episode with news about Cricket content on Indian television.
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In this episode, I discuss IPL franchises expanding their presence in International T20 leagues. I also have interesting updates from Cricket on Web3. I will briefly discuss Team India’s sponsors for the Commonwealth games and give my verdict on India’s first-ever televised eSports tournament by Nodwin Gaming and Star Sports.
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In episode 30 of Sports Business Updates, I will cover four big news from the Indian sports industry featuring interesting facts and statistics about the importance of television for live sports consumption in India, Jeet 11, a Sharechat-owned and Twitter-backed fantasy sports platform shuts down, CricInfo launches India’s first cricket-based metaverse, and I will wrap up the episode with an update from HCL Software’s latest sponsorship and why they consider India as a very important market from a fan perspective.
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In episode 29 of SBU, I have five big news from the Indian sports industry featuring BCCI’s equal pay announcement, Hardik Pandya becoming the face of a new athleisure brand by Reliance Retail, viacom18 partners with South African T20 league, Hitwicket raising funds to build a multiplayer cricket game with an NFT focus and some mindblowing KPI’s achieved from their debut eSports tournament.
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Episode 28 of Sports Business Updates features five big news from the Indian sports industry featuring the most prominent news including NBA signs up for the biggest sports licensing & merchandising program in India, How a new broadcast/digital partnership is taking the ICC T20 World Cup to 75 countries, how the jam-packed global sports events will help broadcasters earn big dollars during the festive season, how Glance gaming is building Multi Online Battle Arena gaming community in India and I will wrap up this episode with news of Sachin Tendulkar’s growing tech business investments, particularly in the Web3 space.
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In this episode, I cover five big news from the Indian sports industry featuring Disney-Star’s ad revenue status for the T20 Cricket world cup, sticking to the theme of ad revenue I will cover Viacom 18’s ad revenue targets for the FIFA world cup in Qatar, Football viewership growth in India, Indian web3 startup Stan launching creator NFTs and I will wrap up the episode with an insight into what's going wrong with the online gaming sector in India.
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