Episódios
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From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital Marketers
Latest content from Juliana & Simo
Article: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Stape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Connect with Denis Golubovskyi
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer. -
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital Marketers
Latest content from Juliana & Simo
Article: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Kick Point Playbook content consumption tracking recipe from DanaKick Point Playbook Newsletter - The HuddleDana's LinkedIn Learning CoursesGoogle Developers AcademyConnect with Dana DiTomaso
Dana's LinkedinKick Point Playbook websiteThis podcast is brought to you by Juliana Jackson and Simo Ahava.
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From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital Marketers
Latest content from Juliana & Simo
New Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Piwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine OptimisationGoogle Satisfaction Score PaperSMX LondonConnect with Michael King
Linkedinhttps://ipullrank.com/This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer. -
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital Marketers
Latest content from Juliana & Simo
Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Conversion Jam 2024 - https://www.conversionjam.com/ John Ekman - https://www.linkedin.com/in/johnekman/ Firefox Devtools doc - https://firefox-source-docs.mozilla.org/devtools-user/Superweek Analytics Summit - https://superweek.hu/Connect with Michael Aagaard
Linkedinhttps://www.michaelaagaard.com/This podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer. -
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital Marketers
Latest content from Juliana & Simo
Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Juliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEAGA4BigqueryConversion Jam 2024Also Asked Tool: AlsoAskedConnect with Jordan Peck
LinkedinSnowplowThis podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer. -
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by Simmer
Latest content from Juliana & Simo
Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Juliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEABook: Write Useful Books - Rob FitzpatrickPiwik PRO's blue hoodiesConnect with Erin Weigel + buy her book. Thank us later!
Get the book and learn more about ErinConnect with Erin on LinkedInThis podcast is brought to you by Juliana Jackson and Simo Ahava.
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From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Latest content from Juliana & Simo
Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaWhat's next for Piwik PRO? Product Roadmap, new features & Q&A - Fireside Chat by Juliana JacksonConnect with Jill Quick
WebsiteLinkedInThis podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer. -
From our Sponsors at Simmer
- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Mentioned in this episode
Jenn Kunz's tweet re Consent ModeZack Edwards TwitterMyles Younger on IABs shenenigangsIAB's Tweeting re defeating allegations on data breachSimo's article: Consent Granted Reprocesses Previously Denied HitsConnect with Els Aerts
Els's LinkedinThis podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer. -
From our Sponsors at Simmer
- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.
Mentioned in this episode
- Learn more about mobile app optimisation on Juliana's blog
- Learn more about the latest in digital analytics on Simo's blog
- PWA, iOS17, and the DMA
Connect with Krista Seiden
- Twitter
- Linkedin
- Her Courses & services - For the courses, she was very generous to offer a discount (valid for full-length courses and bundles) of $300 which you can access by using the code "SDPOD" at checkout.
- Her blogThis podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer. -
🚀 Resources
1. Go to TeamSimmer.com and use the coupon code DEVIATE for 10% off on individual course purchases.
2. Check out Simo's latest articles from his blog:
Monitoring Your Server-side GTM SetupConsent Mode V2 for Google Tags3. New Team Simmer video about how to monitor your server-side setup
4. Introduction to Mobile App Analytics, Firebase, SDKs article by Juliana Jackson
5. Shouts to Jason Packer and Josh Silverbauer for the fresh new podcast intro jingle, make sure you go ahead and follow them on LinkedIn, they put out amazing content out there.
Also, make sure you check out Jason's blog. He is working on a cool article about 3P cookies right now.This podcast is brought to you by Juliana Jackson and Simo Ahava.
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Episode Resources:
Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.
Latest from Juliana Jackson:
Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for successData Contracts Explained - by Doug Hall and Arman DidandehMastering the Art of Adaptability in Marketing and Analytics - article by Juliana JacksonOutsider Thinking in the Age of AI - article by Jason Packer featuring Juliana JacksonLatest from Simo Ahava and Simmer:
Sign up for the Simmer newsletter for industry updates and technical marketing newsHow Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo AhavaJOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben KqikuConnect with Charles Farina on Twitter or Linkedin
The book mentioned in the episode: Code: The Hidden Language of Computer Hardware and Software
Tools and vendors mentioned:
PiwikProAmplitudeCustomer Journey Analytics (Adobe)This podcast is brought to you by Juliana Jackson and Simo Ahava.
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Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode -
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode -
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode -
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode -
- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.
Articles mentioned:
Transformations in GTMDear Google Analytics 4Connect with Talia:
LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletterThis podcast is brought to you by Juliana Jackson and Simo Ahava.
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Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.comDear Google Analytics 4 article by Simo AhavaServer-Side Articles from Simo AhavaGA4 Discord CommunityGrowth Savvy WebsiteJoin the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.Connect with Magda on LinkedIn
This podcast is brought to you by Juliana Jackson and Simo Ahava.
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Goodies mentioned in the episode:
Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchasesMastering CSS Selectors (Course)Google Tag Manager Skill Test by Team SimmerTechnical Marketing Guide - article by JulianaHow to audit a GTAG implementation for GA4 - article by JulianaTest & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas VermeerJoin Test & Learn CommunityConnect with Jim on Twitter or LinkedinMMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact.Measure UP Podcast - Jim's podcast about marketing measurement.Robyn - Meta'sJim's open source package (in R) for Marketing Mix ModellingLightweight MMM - Google's open-source package (in Python) for Marketing Mix ModellingThis podcast is brought to you by Juliana Jackson and Simo Ahava.
Intro jingle by Jason Packer and Josh Silverbauer. -
Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by SimmerGtag Audit for GA4 Article by Juliana JacksonConnect with Karolina here
This podcast is brought to you by Juliana Jackson and Simo Ahava.
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1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/
2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/
3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/
4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke
5. Templates for tech docs: https://gitlab.com/tgdp/templates -- Hands-on templates to support you with writing docs. Occasionally new templates get added after they have been through a peer-review process.
6. The Good Docs project: https://thegooddocsproject.dev/community/ -- The Good Docs Project community. They also welcome people who just gotten started in the documentation and want to embark on the journey to becoming a tech writer. There's a good mix of novices and experienced writers, so you usually find good mentors.
7. Technical writing courses from Google: https://developers.google.com/tech-writing/overview -- These are great for people who need to write docs but don't want to become fully-fledged tech writers.
8. Season of Docs: https://developers.google.com/season-of-docs
9. Tina's blogpost for Season of docs: https://opensource.googleblog.com/2023/02/kickstarting-your-tech-writing-career-with-open-source.html -- This should also have some wisdom nuggets in it for people who usually don't write docs.
This podcast is brought to you by Juliana Jackson and Simo Ahava.
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