Episódios
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In this episode of the Stay Hungry podcast, host Joel Stone and guest Martha Dale tackle one of the most pressing questions for business owners: should you manage your digital marketing with an agency, hire a freelancer, or go the DIY route? This episode dives deep into the pros and cons of each approach, providing clarity and direction for businesses of all sizes trying to make the right choice for their marketing needs.
Joel and Martha explore the three main paths, starting with what agencies bring to the table - comprehensive services, scalability, and a full team’s expertise. But is the price tag worth it for every business? Then they take a closer look at freelancers, who offer specific skill sets like SEO, content creation, or social media expertise, often at a lower cost. Finally, they examine the DIY path, which lets business owners stay in full control but requires a significant time investment and a steep learning curve.
In this episode’s highlights, they discuss:
Agency Benefits: Full-service options, expert teams, scalability, and the big-picture strategy agencies can provide. But is it always worth the cost?Freelancers’ Flexibility and Specialisation: The benefits of hiring freelancers who can jump into specific projects and how their affordability compares to agencies.DIY Pros & Cons: Why some small businesses choose to do their own marketing to save on costs and keep branding authentic, even if it means investing significant time.Cost vs Value: Breaking down what you’re really paying for with each option and the hidden costs of DIY marketing.Quality and Consistency: How each option handles quality control and project consistency, with agencies often being more systemised, freelancers requiring clear management, and DIY relying on personal discipline.Whether you're a startup owner looking to save costs, a scaling business seeking expert help, or somewhere in between, Joel and Martha provide the guidance to help you choose the path that aligns best with your goals and resources.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051Instagram
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**Warning - This episode includes an outdated, offensive term**
In Part 2 of this deep-dive conversation, Joel Stone continues his talk with former MMA fighter turned coach, Jason Kearns, aka "Blockhands." Jason opens up about his intense journey from the ring to personal transformation, sharing how he’s now dedicated to guiding others through mental and physical barriers in their own lives.This episode picks up on Jason’s transition from fighter to coach, exploring the evolution of his "Limitless Life" coaching programme. Jason reflects on the defining moments in his MMA career, from his training across Ireland, Dubai, and Thailand to representing Ireland at the IMMAFs. These experiences honed his mental resilience, a strength that he now brings into his coaching philosophy. Joel and Jason discuss how his journey, enriched by both personal triumphs and struggles with mental health, helps clients develop not just physically but mentally, with a coaching approach that embraces vulnerability and fortitude.
Jason also dives into the core elements of his coaching programme. With a focus on building a "Bulletproof Body" and a "Limitless Mind", Jason has crafted a system that tackles mental wellness and physical strength head-on. His candid reflections on using MMA to combat depression reveal why he’s so passionate about empowering others, especially those grappling with mental health challenges.
This episode is packed with insights for anyone interested in the profound connections between mental resilience and physical strength. Whether you’re an athlete or simply someone seeking growth, Jason’s unique perspective as a coach shaped by his fighter’s mindset offers tools to elevate your life.
How training and competing internationally shaped Jason’s resilienceJason’s transition to a coaching role and the philosophy of "Limitless Life"Insights into mental health, vulnerability, and their role in physical transformationThe methods behind building a "Bulletproof Body" and a "Limitless Mind"
Key Moments:
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051Instagram
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In this inspiring episode of the Stay Hungry podcast, Joel welcomes Jason Kearns, former MMA fighter and current mindset and movement coach, to discuss his incredible journey from the octagon to coaching. Known in the ring as "Blockhands," Jason shares his unique story of grit, transformation, and resilience, highlighting how he used MMA to overcome his personal mental health battles and now channels that experience into helping others create a "Limitless Life."
Jason’s MMA career and the journey from amateur to proRepresenting Ireland in the IMMAF championships: a life-changing experienceTransitioning from fighter to coach and the holistic philosophy behind “Bulletproof Body, Limitless Mind”Jason's personal mental health journey and how it shapes his approach to coachingHow a "Limitless Life" mindset helps clients overcome both physical and mental barriers
Jason's path to professional MMA took him from training in Waterford, Ireland, to competing across the globe in Dubai and Thailand. He talks about his intense dedication to the sport, his notable 26-second guillotine victory at Reign MMA, and his experience representing Ireland in the IMMAF championships. Each fight was more than a battle—it was an opportunity for personal growth, and Jason recounts how this journey fortified his mental strength and helped him transition from fighter to coach.
Now, Jason’s focus is on empowering clients through a holistic coaching approach that builds both "Bulletproof Bodies" and "Limitless Minds." A mental health advocate, Jason openly discusses his own struggles with depression and how MMA was a cornerstone in his recovery. Through his coaching, he now offers others a roadmap to resilience, encouraging clients to break through their physical and mental limits. Join Joel and Jason as they explore the critical importance of mental and physical resilience, the power of vulnerability, and the life-changing impact of a strong support system.
Key Moments:
Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051
Links:Instagram
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In this episode of the Stay Hungry podcast, Joel Stone breaks down one of the most powerful yet often misunderstood principles in marketing: "Sell them what they want, give them what they need." Many business owners face the challenge of balancing attractive offers with delivering real, sustainable value. In this episode, Joel explores how businesses can master this art to build long-term success.
Joel dives into the psychology of consumer behaviour, revealing why people are driven by their desires and how savvy marketers can use this to hook them in. But the secret sauce? Once you've made the sale, it’s about exceeding expectations by delivering solutions that solve your customers' deeper problems. Whether you're packaging your product or crafting your marketing message, this episode offers practical insights into striking the perfect balance between desire and true value.
Understanding Consumer Wants: Why people buy what they think they want and how to tap into these emotions.Crafting the Perfect Offer: How to package your product in a way that speaks to desires but delivers on deeper needs.Delivering Real Value: Building long-term trust by providing more than the customer anticipated.Ethical Marketing: The fine line between positioning and manipulation, and how to stay on the right side of it.Case Studies: How top brands like Apple, fitness memberships, and subscription services use this strategy to thrive.
Key Sections Include:With real-world examples, ethical considerations, and strategies for evolving with customers' changing needs, this episode is a must-listen for any business owner looking to sell smarter and scale sustainably.
Links:
Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051Instagram
Facebook
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In this episode of the Stay Hungry podcast, Joel Stone breaks down the uncomfortable truth about business growth: it requires breaking a few "eggs." Drawing from the classic saying, "You can't make an omelette without breaking eggs," Joel discusses why stepping out of your comfort zone is essential for creating real results in business.
Joel starts by explaining how staying in your comfort zone stifles growth, sharing client stories that illustrate the breakthroughs from embracing discomfort. Drawing inspiration from Henry Ford's famous quote, “If you always do what you’ve always done, you’ll always get what you’ve always got,” Joel emphasises the importance of change and taking calculated risks to move forward.
In addition to exploring the necessity of risk-taking, Joel tackles how perfectionism can paralyse progress. Instead of striving for unattainable perfection, entrepreneurs should focus on momentum and embrace “good enough” to keep moving forward. Joel also highlights the power of adaptability—why continuously adjusting your strategy and messaging is key to long-term success.
The episode concludes by exploring the concept of protectionism, warning business owners about holding on too tightly to what they have at the expense of growth. Joel stresses the importance of being open to change, and challenges listeners to reflect: what "eggs" do you need to break to unlock the next level of growth in your business?
Key Takeaways:
Growth requires discomfort: Staying in your comfort zone leads to stagnation. True progress comes from taking risks and stepping into the unknown.Perfectionism can hinder growth: Aiming for perfection often leads to paralysis. Embrace “good enough” to maintain momentum.Adaptability is key: Regularly review and adjust your messaging and strategy to stay competitive and drive growth.Failure is feedback: View failure as a learning opportunity, not a setback. Some of the best successes come after failure.Let go of protectionism: Guarding what you already have can prevent you from seeing new opportunities for growth, be open to innovation and change.Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051Instagram
Facebook
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In this powerful episode of the Stay Hungry podcast, Joel Stone welcomes back Benjamin Owen for Part 2 of their inspiring conversation on personal growth, leadership, and getting out of your own way. Benjamin, who began his career as a body transformation coach, shares his remarkable journey into the world of performance coaching, where he now helps leaders unlock their full potential by addressing physical fitness, emotional intelligence, and mindset.
Throughout this episode, Benjamin dives into the deeper challenges that high-performing individuals face, from the critical role of emotional intelligence to the struggle of balancing personal and professional lives. He shares personal insights from his own life, including how divorce and the COVID-19 pandemic reshaped his perspective and led him to transition from gym owner to an online performance coach.
Key topics include:
The "Nice Guy" Syndrome: How repressed emotions and a lack of boundaries can sabotage your success, and why Benjamin believes healthy boundaries are essential for thriving in both work and personal relationships.Men's Work and Support Systems: The importance of finding the right group of like-minded individuals to support personal growth, and how surrounding yourself with the right people can propel your development.Balancing Stress and Rest: Benjamin emphasises that real growth comes from understanding the importance of rest and recovery, and shares how leaders can move from a fear-driven to a love-driven motivation for sustainable progress.Leadership and Personal Development: From operator to owner mindset, Benjamin breaks down the journey of becoming a more self-aware leader and building a support system that includes coaches, therapists, and nutritionists.Key Takeaways:
Developing personal growth and self-awareness is crucial for becoming an effective leader.Setting and maintaining strong boundaries is vital for achieving success in all areas of life.Being around the right people can fast-track your personal and professional development.Finding the right balance between stress and recovery is key to sustaining long-term success.Moving from fear-driven to passion-driven motivation can lead to a profound transformation in both your personal and professional journey.This episode is packed with actionable insights for anyone looking to break free from limiting beliefs and achieve exponential growth, both personally and professionally.
Links:Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051Instagram
Facebook
LinkedInInstagram
Facebook
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In this insightful episode of the Stay Hungry Podcast, host Joel Stone is joined by Benjamin Owen, a performance coach and founder of 10x Tribe. Benjamin shares his incredible journey from a body transformation coach to a highly sought-after performance expert, focusing on helping leaders break through their limitations and achieve exponential growth.
Starting out as a gym owner, Benjamin quickly realised that his clients' success was tied not just to physical training but to their emotional and personal well-being. Joel and Benjamin explore how emotional intelligence and personal growth play a critical role in both professional and personal success. Benjamin opens up about his own experiences with workaholism, the impact of his divorce, and how he transformed his life during the COVID-19 pandemic, transitioning from a gym owner to an online coach.
The conversation covers essential topics like setting boundaries, the "Nice Guy" syndrome, and the importance of surrounding yourself with the right support team to accelerate personal and professional development. Benjamin’s powerful insights on leadership, self-awareness, and motivation offer listeners a roadmap to getting out of their own way and unlocking their full potential.
Whether you're a business owner, leader, or simply on a journey of personal development, this episode is packed with actionable takeaways to help you transform your mindset and drive real results.
Emotional intelligence is a critical tool for both personal and professional growth.Setting clear boundaries is essential for success in all areas of life.Surrounding yourself with like-minded individuals can accelerate your personal and leadership development.Balancing stress and recovery is key to sustainable high performance.Shifting from fear-based to love-based motivation leads to more fulfilling progress.
Key Takeaways:Tune in to hear Benjamin Owen’s transformative insights on leadership, growth, and getting out of your own way!
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Instagram
Facebook
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In this episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his inspiring journey from humble beginnings to becoming one of the UK’s rising audio influencers.
Starting out as a door-to-door salesman at just 15, Dipesh’s career has spanned multiple industries, from Electrical Engineering to Accountancy and Finance, and eventually entrepreneurship. Throughout the conversation, Dipesh and Joel discuss the world of sales, exploring what it takes to succeed in today’s competitive market.
Listeners will gain insights into:
The importance of authenticity and understanding customer needs in sales.How building genuine relationships can lead to long-term success.Dipesh’s personal development journey and the mindset shifts needed for growth.The challenges and rewards of running a podcast studio in the ever-evolving audio space.
If you allow yourself to experience people saying ‘no’, when you go on to sell something that people actually need, that ‘yes’ will feel so easy.You need to fully understand how your product works. That way, when it comes to selling the product, you have the knowledge to tell your prospect why ‘this’ is better for them than something else.Getting rid of pricing can remove a lot of objections from a prospect. If someone tries your product/service and they like it, then money doesn’t matter as much.You should try to re-frame every negative thought you have into an opinion that is helping you come to a decision.
Key MomentsWhether you're looking to refine your sales techniques, embrace personal growth, or simply draw inspiration from Dipesh’s incredible story, this episode is packed with valuable lessons and actionable insights. Don’t miss out on learning how to "do sales right" with one of the industry’s rising stars.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051Instagram
Facebook
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In this captivating episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his remarkable journey from humble beginnings to becoming one of the UK's rising audio influencers.
From his first job at 15 as a door-to-door salesman for Anglian Windows to his current role as a sought-after sales consultant, Dipesh’s story is one of perseverance, adaptability, and success. He recounts how his sales journey began while working in his mother’s opticians during his studies in Accountancy and Finance. These experiences laid the foundation for the sales skills he continues to hone today.
Joel and Dipesh dive into the intricacies of sales techniques, focusing on the power of authenticity, understanding customer needs, and building genuine relationships. Dipesh emphasises the importance of continuous learning, personal development, and mindset shifts for success in both sales and life.
Listeners also get a behind-the-scenes look into Dipesh's entrepreneurial ventures, particularly in the audio space, where he leverages his expertise to help others succeed. This episode is packed with actionable insights for anyone looking to improve their sales skills or gain inspiration from a self-made success story.
If you have a fear of rejection, you should decide that you’ve been rejected already. Go out and see how many times you can get rejected, because eventually someone will say yes.Success comes from being able to sell yourself well. Not from being smart.Success is about how willing you are to go through rejection until you get that yes from someone.
Key Takeaways:Tune in to learn how to do sales right with Dipesh Virji in this must-listen episode.
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051
Instagram
Facebook
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In this episode of the Stay Hungry Podcast, Joel and Martha discuss how to master stage presence for maximum impact. Whether you’re preparing for a big talk or presenting on Zoom, they look at strategies to engage your audience, structure your talk, and deliver memorable takeaways. Joel shares his experiences, including overcoming personal challenges and honing his delivery techniques, while Martha explores the mindset needed to handle the pressure and anxiety that often come with public speaking. This episode is packed with practical tips on controlling the room's energy and ensuring your message hits home.
KEY TAKEAWAYS
- "Your audience will remember one key takeaway. Nail it, and you’ve won the room."
- "If you're not prepared to challenge yourself on stage, you’ll never challenge your audience."
- "Preparation is everything. You can’t wing a stage talk and expect it to land. Know your points, rehearse them, and deliver with confidence."
- "A great stage presence isn’t about gimmicks or stunts—it’s about knowing your message and delivering it with authority and purpose."
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
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In this episode, Joel and Martha talk about how powerful having authority is, particularly in marketing or as a business owner. Playing to your strengths and leaning on your knowledge is key. Joel explains how to ask customers for testimonials and the massive impact that they can have on your business.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn -
KEY TAKEAWAYS
If you know you’ve got things that can help people in terms of my beliefs and ways of teaching, but if you can’t get your voice and message out there, then how are you meant to help that person?If you already have someone who can teach you the habits you need to improve yourself, then it’s all just about applying those habits consistently to improve.VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn -
KEY TAKEAWAYS
Time is important but energy is just as important. You can have as much time as you want, but if you haven’t got the energy to fulfil the time, then how productive are you really being?If you’ve just had a good workout, you’ve eaten the right things, you’ll walk into work and you can give all of your attention to one thing. You’ll be more productive than if you’ve rolled out of bed and rushed to work.There are two types of business owners. One that will say ‘How can I get as much out of this for as little input as possible’, and one that will say ‘How can I constantly improve, and as a by-product of that, I will get more out of it’.Being physically and mentally strong and healthy will always apply to business. By looking after yourself and being the best version of yourself, you’re also looking after your business.VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
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In this episode of the Stay Hungry Podcast, Joel and Martha discuss essential mindset strategies for stacking the odds in your favour, both in business and life. Both Joel and Martha have done huge amounts of work on this over the last few years – physically and mentally. As an often-overlooked topic, this episode covers personal growth, productivity hacks, and the importance of maintaining a balanced perspective.
KEY TAKEAWAYS
"You can turn a bad day into a good day just by practicing some positive mindset techniques. It literally makes you realize that most things in life are about perspective.""Remember, pressure is a privilege. Everyone else is kind of going through these things, and just feeling inspired can make a huge difference.""The Compound Effect of giving you guys the freedom to change your environment has only been positive. Changing your workspace can significantly boost productivity and creativity.""Control the controllables... 80% of the things that you worry about will never happen. Focus on what you can control and let go of the rest."
VALUABLE RESOURCES
Stay Hungry Podcast SeriesStay Hungry Bestselling Book
ABOUT THE HOST
Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
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Facebook
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In this episode, Joel and Martha discuss the unconventional truths of advertising success. They explore how sometimes the most impactful ad campaigns defy traditional brand guidelines, showing that a raw, unpolished ad can often outperform a meticulously designed one. Learn why grabbing attention is crucial and how the effectiveness of your ad depends more on stopping the scroll than on perfecting your copy. Plus, they discuss the financial side of customer acquisition, emphasising the need to align your ad spend with your business goals.
The ‘ugly ad’ as a concept does stop scroll.Sometimes an ad that looks sh*t will perform better than an ad that looks ultra-polished because it grabs people’s attention.If you can’t stop the scroll with your ad, then it doesn’t matter how good your copy is because nobody will ever read it.What would you be willing to pay if you could walk into a warehouse and buy your customers off the shelf? Ultimately if the answer is £1,000 and you want 20 new customers that year, you need to find £20,000 for your advertising.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn -
In this episode of the Stay Hungry Podcast, Joel is joined by finance expert Ben Knight to explore the realities of wealth and investment. They discuss the emotional pitfalls of chasing wealth, the ongoing nature of investment goals, and the concept of 'silent inflation' that can erode your financial gains. Ben shares his personal journey from modest beginnings to financial expertise, emphasising continuous learning and smart decision-making.
People attach so much emotion to the idea of ‘when I’m rich, life will be better’, but they don’t see that actually it’s the effort and the journey that matters.There’s no end-point to investment, you reach one goal and then the goal and your lifestyle changes.When you feel like you’re winning in business and you’ve reached that level, you then unlock the next level and so then you’re back at the beginning again.Silent inflation is what actually kills people’s wealth. Everyone should be investing because if you’re not, inflation will wipe you out and you won’t even notice it.If you’re making a business decision, particularly big businesses, you have to make them about the RPI (Retail Price Index) and no one’s telling you that.I didn’t start off with a massive bank balance I could start investing with. Instead, I spent an awful lot of time learning something new about money every day.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
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In this episode of the Stay Hungry Podcast, Joel sits down with finance/investment expert Ben Knight to unravel some common myths about money management. They discuss the reality behind managing finances effectively, the truth about passive income, and why emotional attachments to investments can be misleading.
People who have come into money, usually inheritance, are the most targeted and vulnerable group and that’s not a coincidence.Just having money, doesn’t mean you know how to manage money and maintain it.Passive income is a myth because everything requires something at the start, whether that be time, money, or experience.Property investment is sold as a very hands-off investment because of the time frame you’re talking about, but there’s still a lot of work that you have to put into it.There’s so much other responsibility that comes with property investment, other than just ‘this is the money I’m putting in, and this is the return I’m hoping to get’.You can have a great property strategy that’s tried and tested, and you know if you do X, Y, Z, chances are you’ll make money. If there’s an industry like watches, where it’s a lot harder to have a set strategy due to less data etc, suddenly it becomes a lot more risky.You can’t have too much of an emotional connection to the stocks you invest in. Your love for a business has 0 impact on the stock price.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
Instagram
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In this episode of the Stay Hungry podcast, Andy & Joel discuss the metrics that matter in business growth. From calculating the lifetime value of a customer to understanding the true worth of each client relationship, they explore essential insights to refine your marketing strategies and build meaningful client connections. Tune in as they talk about the nuances of pricing versus value in sales conversations, offering actionable tips for business success.
To work out your lifetime value of a customer, you need to know your average order value, how many times that person buys from you in a year, and how many years they remain a customer.If you can't calculate the lifetime value of a client, then how on earth, from a marketing or scaling perspective, will you know what you’d be willing to spend to acquire that customer?If all we’re talking about is price in a sales conversation, then we’re probably not right for each other. I want to know how I can help, and give you value for that money.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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In this episode, Andy and Joel talk about the intricacies of marketing strategies and financial investments for business success. They discuss the critical balance between cost per acquisition and immediate transaction value, emphasising the importance of cash flow management in sustaining marketing efforts. They also explores the diverse attitudes towards risk and financial investment amongst entrepreneurs, highlighting the significance of mindset and readiness to commit resources.
Let’s say your cost per acquisition is £100, but the value of the first transaction is £75, you’re actually making a marketing loss on that first transaction - even if you make it back in 6 months time. If you haven’t cash flowed for that, you will just run out of money.Some people have £1000, and are willing to invest £500 in their marketing. There are people out there that would be like ‘yeah that’s a no-brainer’ and there’s others that would say ‘no way’. It’s not just about the numbers, it’s also about your temperature to risk and attitude/mindset to money.You’ve got to have enough skin in the game with an investment, so that you actually care.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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In this episode of the Stay Hungry podcast, Joel Stone and Lewis Potts discuss the intricacies of customer expectations and business growth strategies. They explore how defining a niche and understanding shared goals are crucial steps in creating a successful business journey. The conversation highlights the importance of setting clear expectations as a business owner and the impact of meeting, rather than exceeding, customer expectations. Joel and Lewis discuss common misconceptions about customer satisfaction and emphasise the need for stability and predictability in client relationships.
Once you’ve got your niche, have an idea of what the common shared end goal is and build a journey. What are the milestones? What are the peaks? What are the struggles they’re going to experience?You, as the business owner, are responsible for setting the expectation and meeting it. If you’ve got a paying customer with an insane expectation of what should happen, that’s because you’ve not done your job.89% of businesses say that they aim to exceed their customer’s expectations. Less than 1% of customers, that did the same set of research, care. 99% of customers simply want their expectations met.99% of customers simply want their expectations met, not exceeded. The gap is that at no point has the service provider asked them what their expectations are.People spend too long trying to exceed their client’s expectations. All your customers want is security, stability, and predictability.There’s loads of problematic behaviours in businesses that stop them from being able to grow. What’s the goal? What's currently stopping you from getting to it? And what are we going to do about it?
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
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