Episódios
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In this episode of Swimming with Sharks, Kevin Dean, CEO of ManoByte, is joined by Rob Ryan, Head of Thought Leadership at WorkGrid Software, for an in-depth discussion on the role of conversational AI in streamlining employee workflows and improving internal communication. Rob shares his insights on organizational change, the evolution of employee experience platforms, and the importance of aligning AI projects with business goals.
Introduction: Kevin introduces Rob Ryan, who has extensive experience in organizational strategy and technology deployment. Rob provides background on WorkGrid Software and its mission to reduce digital friction in the workplace.
Interview Highlights:
Conversational AI as a Digital Assistant: Rob explains how WorkGrid leverages NLP and machine learning to create digital assistants that streamline employees’ day-to-day tasks. He discusses how conversational AI can reduce digital distractions by integrating with existing tech stacks and bringing actionable insights directly to employees.Getting Started with AI Projects: The conversation explores practical steps for organizations to initiate AI projects, emphasizing the importance of quick wins and internal use cases. Rob shares advice on piloting AI initiatives, mitigating risks, and developing a governance strategy to ensure AI aligns with business objectives.Transforming Employee Experience with AI: Rob highlights how conversational AI can enhance the employee experience by reducing app hopping and context switching, ultimately fostering a more productive and engaging work environment. He emphasizes that AI should assist, not replace, the human workforce.Key Takeaways:
Building an AI Strategy: Rob advises organizations to start with low-risk, high-value AI use cases that support internal goals and gradually expand based on proven results.Importance of Governance: A strong governance framework is essential for AI projects to ensure that they are sustainable and that technology is used ethically and effectively.Prioritizing Employee Experience: By integrating AI into the flow of daily tasks, companies can improve employee engagement and reduce friction, allowing employees to focus on high-value work. -
In this insightful episode of Swimming with Sharks, Kevin Dean, CEO of ManoByte, sits down with Amelia Jones, Principal Customer Success Manager at Mural, to discuss the role of AI in enterprise environments and how visual collaboration can enhance business processes. Amelia shares her experiences from Mural, highlighting the impact of human-centered design and agile methodologies in fostering better decision-making and collaboration.
Introduction: Kevin introduces Amelia, who brings nearly a decade of experience in customer success and a passion for human-centered design. They dive into Mural’s visual collaboration platform and how it reshapes traditional workflows.
Interview Highlights:
Visual Collaboration for Better Decision-Making: Amelia explains how Mural transforms linear tasks, like spreadsheets and to-do lists, into more engaging and collaborative visual experiences. She emphasizes how visual tools can foster better communication and alignment, especially when mapping out workflows.AI in the Enterprise: The conversation explores how AI can assist in ideation and decision-making processes, with Amelia stressing that AI should enhance human creativity, not replace it. She discusses real-world use cases where Mural helps enterprises document, plan, and evaluate AI initiatives.Human-Centered Design & Agile in AI Projects: Amelia shares her expertise on how organizations can leverage human-centered design and agile workflows to better implement and scale AI initiatives. She discusses techniques like abstraction laddering and the five whys, which Mural facilitates to help businesses identify and solve the right problems.Key Takeaways:
AI as a Collaborative Tool: AI should act as a collaborator, assistant, and coach, helping teams to innovate while keeping creativity and problem-solving at the forefront.Documenting AI Processes: Mural plays a vital role in helping organizations document and map out their AI processes, ensuring that initiatives are well-planned and stakeholder engagement is prioritized.Balancing AI Excitement with Practicality: While AI can be a powerful tool, Amelia advises businesses to be deliberate in its implementation, ensuring that it adds tangible value to workflows. -
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In this exciting episode of Swimming with Sharks, Kevin Dean, CEO of ManoByte, welcomes Mike Lyons, founder of KaiRise, to explore the intersection of Agile methodologies and generative AI. Mike shares his unique journey through the IT landscape, from small firms to large consulting agencies, shedding light on how AI is shaping business processes and the power of agility in driving innovation.
Introduction: Kevin introduces Mike Lyons, who has decades of experience in IT, ranging from higher education to government, finance, and non-profits. They dive into Mike’s deep insights on Agile ways of working and how organizations can capitalize on AI technology for better decision-making and enhanced efficiency.
Interview Highlights:
Agile in the AI Era: Mike explains how Agile is not just about frameworks like Scrum, but about fostering a mindset of adaptability and rapid learning, especially when integrating AI tools.Learning Through Failure: Drawing on personal experiences, Mike discusses how businesses can learn more from failures than successes, particularly with emerging technologies like generative AI.Experimentation and Innovation: The conversation explores why companies need to allow a "thousand flowers to bloom" and how innovation thrives at the edges—outside traditional boardroom strategies.Key Takeaways:
Embrace Agile: Organizations must adopt Agile ways of working to stay competitive, especially in today’s fast-paced AI-driven world.Security vs. Innovation: Striking a balance between encouraging experimentation with AI tools and maintaining data security and governance is crucial.Future of AI: The episode concludes with a discussion on the global implications of AI, including how it can address accessibility and humanitarian challenges, and what’s next in the rapidly evolving tech landscape. -
Episode Overview: In this episode of Swimming with Sharks, Kevin Dean, CEO of ManoByte, sits down with Stephen Stouffer, Director of Automation Solutions at Tray.ai. Stephen discusses his journey from marketing automation to becoming a leader in AI integration and shares valuable insights on leveraging AI for enterprise success.
Introduction: Kevin introduces Stephen Stouffer, who brings extensive experience from various industries, including enterprises, agencies, startups, and nonprofits. Stephen has been deeply involved in the AI space, focusing on how organizations can harness AI to streamline operations and gain a competitive edge.
Interview Highlights:
AI Accessibility: Stephen emphasizes that generative AI is for everyone, from beginners to technical experts, and encourages organizations not to be intimidated by its potential.Enterprise Challenges: He discusses the importance of feeding AI with the right data and context to maximize its effectiveness, stressing that while AI can simplify tasks, thoughtful deployment is crucial.Tray.ai's Role: Stephen explains how Tray.ai’s rebrand focuses on integrating AI into workflows securely and efficiently, introducing features like the Merlin connectors that enhance data privacy and automation.Key Takeaways:
Start Small: Organizations should begin with simple AI implementations, focusing on teams that are open to change.Security and Context: Ensuring data security and providing AI with proper context are vital for successful enterprise AI adoption.Future of AI: The AI landscape is rapidly evolving, and organizations must adapt quickly to stay ahead, with AI becoming an integral part of daily operations across industries. -
In this episode of Swimming with Sharks, Kevin Dean, CEO of ManoByte, sits down with Wendy McHenry, the Head of Solutions Engineering at CData Software, for an insightful discussion on customer operations and the evolving tech landscape. Wendy brings a wealth of experience from her journey in tech, starting as a statistician and moving through various leadership roles in sales engineering, particularly in financial services and government sectors.
Introduction:
Kevin introduces Wendy McHenry, highlighting her impressive career trajectory from a statistician to a leader in solutions engineering. Wendy’s unique path showcases her passion for technology and her commitment to improving customer experiences.
Interview Highlights:
Wendy’s Career Path: Wendy shares her unconventional entry into tech, beginning as a statistician and transitioning into a sales engineer role at SAS Software. Her journey reflects a deep understanding of customer needs and the importance of aligning tech solutions with business goals.Challenges in Customer Operations: Wendy discusses the complexities customers face in today’s competitive environment, emphasizing the difficulties of navigating tight budgets, internal reorganizations, and the fear of change. She underscores the need for companies to build trust and guide customers through tech modernization.AI and Automation in Tech: The conversation shifts to the role of AI and automation in reshaping the tech industry. Wendy offers insights into how these technologies are helping companies do more with less, while also raising important ethical considerations. She predicts that while AI will not eliminate tech jobs, it will significantly enhance efficiency and innovation.The Role of Data Analytics: Wendy, a data enthusiast at heart, explores the critical role data analytics plays in driving business decisions and improving customer outcomes. She highlights the importance of staying at the forefront of data science to address challenges in various industries, from financial services to emergency response.Diversity, Equity, and Inclusion in Tech: Wendy also shares her passion for DEI initiatives, particularly in creating psychologically safe workplaces. She emphasizes the importance of leaders fostering inclusive environments to drive positive change in the tech industry.Key Takeaways:
Trust and Empathy: Building trust with customers is crucial in today’s fast-changing tech landscape. Companies must listen to customer concerns and provide solutions that ease the fear of change.Leveraging AI for Efficiency: AI and automation are powerful tools that can help businesses maximize resources, but they must be implemented thoughtfully, with ethical considerations in mind.Data as a Driving Force: Data analytics is at the core of successful tech operations, enabling companies to make informed decisions and respond effectively to challenges.Inclusive Leadership: Creating diverse and inclusive teams is essential for fostering innovation and ensuring the tech industry remains a welcoming space for everyone. -
In this episode of Swimming with Sharks, Kevin Dean, CEO of ManoByte, welcomes Amber Vaden, a dynamic leader in customer operations and success with nearly a decade of experience in the field. Amber brings a unique perspective to customer service, blending her background in education with a deep passion for creating impactful customer experiences.
Introduction:
Kevin introduces Amber Vaden, who has made a significant impact in the world of customer success and operations. Amber's journey began with a desire to teach, which seamlessly transitioned into a career in customer service. Her role allows her to blend empathy with creativity, helping both customers and internal teams achieve success. Known for her innovative approach and commitment to understanding customer needs, Amber is excited to share her insights and experiences on the show.
Interview Highlights:
Amber’s Path: Amber shares her unique journey from a potential career in teaching to becoming a key player in customer service. She discusses how her background in education informs her approach to creating impactful customer experiences and fostering internal success.Core Challenges: Amber identifies a major challenge in customer operations: the difficulty of truly understanding and addressing individual customer needs. She advocates for customized solutions and ongoing feedback to ensure that customer interactions are meaningful and effective.Technology vs. Empathy: Amber offers her perspective on the role of technology in customer service, emphasizing that while AI can support operational efficiency, it lacks the empathy that human interactions provide. She stresses the importance of balancing technological tools with a human touch to enhance customer satisfaction.Effective Strategies: The conversation delves into practical strategies for managing customer relationships and balancing various responsibilities. Amber highlights the importance of setting realistic expectations and maintaining organization to deliver consistent and thoughtful customer support.Empathy in Action: Amber underscores the significance of treating every customer interaction with the same care and respect one would offer to a loved one. She believes that building genuine trust and empathy can transform customer experiences and foster long-term loyalty.Looking Forward: Amber is excited about the future of customer service as new technologies and innovative companies emerge. She anticipates that these advancements will offer new ways to enhance customer experiences and drive success.Key Takeaways:
Personalized Approach: Understanding and addressing individual customer needs through tailored solutions and feedback is essential for effective customer service.Human Touch: While technology can aid in customer service, it should be complemented by the empathy and personal connection that only humans can provide.Strategic Balance: Effective customer support involves balancing organizational demands with the need for realistic expectations and consistent, empathetic interactions.Future Innovations: Embracing new technologies and strategies will continue to shape and improve the customer service landscape, offering exciting opportunities for growth and enhancement. -
In this compelling episode of Swimming with Sharks, Kevin Dean, CEO of ManoByte, sits down with Kári Thor Runarsson, the visionary founder of Cliezen, to explore the dynamic world of customer operations and the intersection of marketing, customer success, and technology. Kári shares his rich, globe-trotting journey from Iceland to Iowa and beyond, offering a unique perspective on the importance of understanding and exceeding customer expectations in both B2B and B2C environments.
Episode Summary:
Introduction: Kevin Dean kicks off the episode by introducing Kári Thor Runarsson, delving into his impressive background and his passion for customer experience (CX) and customer success (CS).
Interview Highlights:
Kári’s Journey: Kári discusses his diverse upbringing and professional experiences across multiple countries, emphasizing how these have shaped his approach to customer experience and operations.The Role of Marketing in CX: Kári explains the natural alignment between marketing and customer experience, highlighting how his marketing background has informed his approach to customer success.Challenges in Customer Success: Kári identifies the key challenges facing the customer success industry today, particularly the undervaluation of CS roles and the struggle to quantify their impact.The Impact of AI in Customer Ops: Kári shares his insights on the transformative potential of AI, distinguishing between generative AI and other forms of AI, and discussing how technology can help close the experience gap.Bridging Organizational Gaps: Kári offers advice on improving communication and collaboration across departments, emphasizing the importance of data and analytics in making informed, customer-centric decisions.The Future of CX: Kári predicts the evolution of customer success, focusing on the role of technology in automating routine tasks and allowing professionals to focus on more strategic, high-impact activities.Key Takeaways:
Customer Centricity: Successful customer operations hinge on understanding and exceeding customer expectations, tailored to different roles and needs within a client organization.Technology as an Enabler: While tools and AI can significantly enhance customer experience efforts, they must be accompanied by a genuine commitment to customer-centricity across the organization.Realistic Expectations with AI: While AI offers incredible potential, it’s crucial to maintain realistic expectations and understand its current limitations.Communication & Collaboration: Effective customer success requires seamless communication across departments, supported by accurate data and analytics to inform decision-making. -
In this insightful episode, Kevin Dean explores the transformative power of generative AI in customer experience. Drawing on his extensive experience at ManoByte, Kevin delves into the four key pillars that can elevate customer satisfaction and drive business success: educate, engage, entertain, and inspire.
Episode Summary:Introduction: Kevin Dean introduces the podcast, "Swimming with Sharks," and sets the stage for a deep dive into the dynamic world of customer operations. He outlines the importance of understanding and implementing the four pillars of customer experience to stay ahead in a competitive market.
Key Pillars of Customer Experience:
Educate: Kevin discusses how educating customers builds trust and credibility. He highlights the role of generative AI in creating personalized learning paths and delivering relevant information. Examples include HubSpot's tailored educational content and IBM Watson's personalized medical education.
Engage: Kevin emphasizes the importance of creating meaningful interactions to build lasting relationships. He shares how AI-powered CRM tools like HubSpot and Salesforce's Einstein predict customer behavior and personalize communication, enhancing engagement and driving revenue.
Entertain: Adding an emotional layer to the customer experience makes it more memorable and engaging. Kevin explains how generative AI, augmented reality, and virtual reality can create immersive experiences that captivate customers and solve their problems creatively.
Inspire: Inspirational content fosters customer loyalty and advocacy. Kevin discusses using AI to create personalized, inspirational content that resonates with customers' interests and aspirations. He shares practical examples of leveraging AI for testimonials, success stories, and case studies.
Integration for Seamless Experience: Kevin underscores the need for delivering integrated, value-based experiences through an omni-channel strategy and data-driven decisions. He stresses the importance of leveraging generative AI to ensure customers interact with the company in the right way at the right time.
Key Takeaways:
Educate: Build trust with personalized learning paths using generative AI.Engage: Foster lasting relationships with AI-powered CRM tools for personalized communication.Entertain: Create memorable experiences with augmented and virtual reality.Inspire: Drive loyalty with AI-generated, personalized inspirational content.Integrate: Ensure seamless, value-based customer experiences through omni-channel strategies and data-driven decisions. -
In this engaging episode, Kevin Dean welcomes Lucas Pimenta, an experienced professional in customer operations. Lucas discusses his journey from finance to global customer relations, stressing the importance of empathy and strategic planning in meeting high customer expectations amidst resource constraints. He also explores the transformative role of technology, including AI, in enhancing customer success strategies while balancing efficiency with human touch.
Episode Summary:
Introduction: Kevin Dean introduces Lucas Pimenta, an expert in customer operations with a diverse background in international customer relations and a keen interest in strategic customer success.
Interview Highlights:
Lucas's Journey: Lucas discusses his career evolution from finance to customer operations, emphasizing the importance of understanding customer needs and building lasting relationships across diverse cultural contexts.
Challenges in Customer Operations: Lucas identifies technological advancements and varying customer expectations as primary challenges, stressing the need for personalized, yet efficient service delivery.
Balancing Expectations and Resources: Lucas shares strategies for aligning high customer expectations with limited resources, emphasizing strategic planning and empathetic communication.
Technology's Role in Customer Success: Lucas explores the transformative impact of AI and data-driven tools in optimizing customer interactions and enhancing service delivery.
Key Takeaways:
Empathy in Customer Relations: Leading with empathy remains crucial in navigating complex customer relationships and delivering personalized solutions.Strategic Use of Technology: Leveraging AI and data analytics empowers organizations to better anticipate and meet customer needs while maintaining a human-centered approach.Continuous Learning: Adaptability and continuous learning are essential in the evolving landscape of customer operations, enabling professionals to stay ahead and deliver exceptional value. -
In this insightful episode, Kevin Dean welcomes Anne McDonnell-Aisiku, Principal Customer Success Manager at HubSpot. Anne shares her unique journey from global education to customer success, offering valuable perspectives on how her background shapes her approach to delivering exceptional customer experiences.
Episode Summary:
Introduction: Kevin Dean introduces the podcast and welcomes Anne McDonnell-Aisiku, highlighting her extensive experience in customer success and her journey from the education sector to HubSpot.
Interview Highlights:
Anne’s Background: Anne discusses her transition from global education to customer success, emphasizing the parallels between supporting students and managing customer relationships.Challenges in Customer Success: Anne outlines the current challenges in the customer success space, including economic headwinds, the need for faster results, and longer sales cycles.Balancing High Expectations and Limited Resources: Anne shares her strategies for managing customer expectations while dealing with limited resources, emphasizing the importance of empathetic communication and setting clear expectations.Communicating Difficult News: Anne discusses her approach to delivering bad news, stressing the importance of empathy, honesty, and offering alternative solutions.Technology and AI in Customer Success: Anne explores how technology and AI are transforming customer success, providing tools that offer deeper insights and enable more effective customer interactions.Generative AI Impact: Anne shares her initial hesitations about AI and how she now sees its potential to enhance customer success workflows by freeing up mental space for more strategic tasks.Key Takeaways:
Empathetic Communication: Always lead with empathy and honesty when communicating with customers, especially when delivering bad news.Leveraging Technology: Utilize technology and AI to gain deeper insights into customer behavior and needs, allowing for more meaningful and proactive interactions.Continuous Learning: Stay nimble and continuously update skills and knowledge to keep up with the rapidly evolving customer success landscape.Customer-Centric Approach: Understand and prioritize customers’ goals and KPIs to align efforts and deliver value effectively. -
In this exciting episode, Kevin Dean sits down with Aaron Jones, the Head of Strategic Partnerships at Maven AGI. The conversation spans Aaron's journey from a computer science major to his current role, and delves into the dynamic landscape of customer operations and AI.
Episode Summary:
Introduction: Kevin Dean introduces the podcast and welcomes Aaron Jones, highlighting their shared background and long-standing professional relationship.
Interview Highlights:
Aaron’s Background: Aaron shares his career journey, from his early days as a developer to his pivotal roles at major companies like Adobe, Mixpanel, Sprinkler, Discovery Education, HubSpot, and now Maven AGI.AI and Customer Ops: Aaron discusses the similarities and differences between the current AI boom and the internet bubble of the 90s. He emphasizes the strategic application of AI and its significant impact on customer operations.Challenges in Customer Service: The discussion touches on the three main challenges: increasing customer expectations, limited resources, and the balance between human capital and technology.Framework for Success: Aaron outlines a strategic framework for organizations to efficiently manage customer interactions through self-service, AI, and human resources.Technology Evaluation: Insight into how businesses can assess and integrate the best technology solutions to enhance customer experience.Real-life Example:
Maven AGI and TripAdvisor: Aaron shares a case study where Maven AGI helped TripAdvisor successfully deflect over 90% of inbound customer support cases using generative AI.Key Takeaways:
Core Competency Focus: Emphasize core strengths and leverage best-in-breed solutions for customer support.Data Strategy: Ensure data is interconnected and contextualized for actionable insights.AI Implementation: Proper training and execution of AI models are crucial for success.Embracing Automation: Automation can enhance efficiency and create new job opportunities, rather than just replacing human roles. -
In this exciting season opener, Kevin Dean sits down with Christina Garnett, a customer service and marketing expert known for her customer-obsessed approach. Christina shares her unique journey and provides deep insights into the evolving landscape of customer operations, emphasizing the critical balance between AI integration and human touch in delivering exceptional customer experiences.
Episode Summary:
Introduction: Kevin Dean introduces the podcast and welcomes Christina Garnett, highlighting her extensive experience and passion for customer service.
Interview Highlights:
Biggest Challenges in Customer Ops: Christina discusses the challenges of integrating AI into customer operations while maintaining the human element crucial for building strong customer relationships.AI and Human Balance: The conversation explores how businesses can effectively use AI for automation and personalization while preserving human touchpoints for high-emotion interactions.Game Theory in Customer Journeys: Christina introduces the concept of game theory and how it can be applied to map out and personalize customer journeys.Training AI: Emphasizing the importance of detailed prompts, Christina advises treating AI like the smartest intern and providing clear guidelines to achieve the best outcomes.New Skill Sets in Customer Service: Christina talks about the evolving skill sets required in customer service, including the critical role of being an editor for AI-generated content.Real-life Examples:
Using AI Tools: Christina mentions tools like Magi for integrating various AI functionalities and highlights the importance of detailed prompts for better AI results.Successful AI Implementation: She shares examples of how companies can use AI effectively without losing the personal touch that customers value.Key Takeaways:
Balance AI and Human Interaction: Understand when to use AI for efficiency and when to maintain human interaction for empathy and connection.Detailed AI Prompts: Treat AI like an intern, providing detailed and specific prompts to guide its outputs.Evolving Skill Sets: Customer service professionals need to develop new skills to effectively manage and edit AI-generated content.Involve Frontline Workers: Include frontline workers in decision-making processes to ensure technology meets their needs and enhances their productivity.Advocacy and Voice: The importance of customer service professionals finding their voice and advocating for their industry. -
In this adventure, we are joined by Doug Brown, CEO - Business Success Factors.
Video Summary:
Introduction.Interview: Doug Brown, CEO - Business Success Factors.Question of the Day: Name the #1 Webinar you attended in 2020 that delivered the most value. What was the topic?
Who was the presenter?
What made it so valuable?Video Takeaways:
A few key takeaways from this episode:
People who intentionally work on themselves also see growth in their business.Average performers can succeed when working within an excellent process.Resolving objections is always better than overcoming objections. Ask "questions that care" to further discover needs in a sales context. Getting truthful is the first step.For a copy of Doug's book "Win-Win Selling" go to: https://www.winwinsellingbook.com/
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In this adventure, we are joined by Krystina Gillenwater - Director of New Business for Digitopia.
Video Summary:
Introduction.Interview: Krystina Gillenwater - Director of New Business, Digitopia.Question of the Day: If you are using HubSpot Snippets - what is your best snippet?Video Takeaways:
A few key takeaways from this episode:
RevOps is more than a "flavor-of-the-week" industry buzzword.RevOps is a business practice that aims to align an organization's revenue engine. Sales leaders are problem solvers, not pushy influencers. Teaching your customer service people sales techniques can open up more opportunities for your business - it worked at Digitopia. Running after every opportunity by trying to be "all-things-to-everyone" is counterproductive. Get really good at a few things - they you will be known for it. Smarketing Meetings are good - RevOp meeting with your Marketing, Sales AND Service leaders are even better. -
In this adventure, we are joined by Bruce R. Dorey - Executive Coach and Consultant.
Video Summary:
Word of the Week: HubSpot SnippetsInterview: Bruce R. Dorey - Executive Coach and Consultant. Power Play: Learn to Type fasterQuestion of the Day: If you are using HubSpot Snippets - what is your best snippet?Video Takeaways:
A few key takeaways from this episode:
Data and science are vital parts of executive coaching. Effective coaches are experts in their field as well as human pattern recognition. The key to successful coaching is finding someone who has "been there, done that". Experienced corporate executives bring tremendous value to coaching the next generation of leaders. Leadership is earned.Cadences and rhythms are important parts of success.For more information on Bruce R. Dorey's coaching and consulting services, please visit his website:
https://www.brucerdorey.com/ -
In this adventure, we are joined by Bridget Conley, Business Growth Consultant with ManoByte.
Video Summary:
Word of the Week: Lead ScoringInterview: Bridget Conley, Business Growth Consultant with ManoByte. Power Play: HubSpot Academy Quick Course: Understanding HubSpot Lead Scoring.Question of the Day: How are you scoring leads?Video Takeaways:
A few key takeaways from this episode:
Throwing technology at a problem isn't always the answer. How can we get to the root of the problem and solve it with what we already have?Do your research! Don't assume you know the answer because you think you've been there before. Marketing Professionals need to go on sales calls with the sales team to help improve their marketing. -
In this adventure, we bring back Kevin Dean, President and CEO of ManoByte to get his thoughts on the lessons learned during the year 2020.
We also dive into Kevin's predictions for the year 2021 and what can be done NOW to succeed in the new year.Key Questions Kevin answers in this episode:
What is it like starting an agency (ManoByte) during the 2009 economic downturn?What is the most important thing to do in the last weeks of 2020?How can companies prepare for 2021 now?How does Kevin stay on top of his "CEO game"?At the end of the episode, Kevin shares with us the best advice he has ever received. -
In this adventure, we are joined by Jason Azocar, Founder and CEO of HubSearch.
Video Summary:
Word of the Week: MTA - Multi Touch AttributionInterview: Jason Azocar, Founder and CEO of HubSearch. Power Play: Block Yourself From AnalyticsQuestion of the Day: Do you employ Multi-Touch Attribution (MTA) in your marketing?Video Takeaways:
A few key takeaways from this episode:
How to apply the Inbound Methodology to recruiting.Why you should hire quickly.Without a plan to scale your team - you could be missing out on lucrative opportunities.Helping both sides (agency & applicant) often leads to amazing results. Recruiting doesn't just happen when you need to make an immediate hire. -
In this adventure, we are joined by Rachel Haley, Co-Founder and CEO for Clarus Designs.
Video Summary:
Word of the Week: Marketing AttributionInterview: Rachel Haley, Co-Founders and CEO at Clarus Designs.Power Play: ZubtitleQuestion of the Day: Does your team effectively use marketing attribution?Video Takeaways:
A few key takeaways from this episode:
Stop trying to do everything.In the beginning, start by doing more with less.Hire operations as early as possible - right after you have Sales Representatives. If there are more than 3 emails responses back and forth, set up a 30-minute meeting for the sake of clear communication. -
In this adventure, Alex Moran, Marketing Director for Applied Imaging joins us in the shark tank. Alex tells us about how she grew her TikTok account following from 0 to 15,000 in just 2 weeks.
Video Summary:
Word of the Week: SmarketingInterview: Alex Moran, Marketing Director, Applied Imaging.Power Play: HubSpot Make My PersonaQuestion of the Day: Is your sales team aligned with your marketing team?Video Takeaways:
A few key takeaways from this episode:
Good company culture makes for a better work experience - which translates to employees who are inspired to solve for the customer.Brand personality is important to help potential customers decide if they want to spend time with you by become your customer. Taking risks can often lead to greater results. Authenticity in marketing (and in many aspects in life) can yield to better results, and is easier to pull off. Sales and marketing are fundamentally the same. - Mostrar mais
