Episódios
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In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Florian Delval, Director and Technical Product Marketing Manager at ActionIQ. Florian shares his journey from software engineering to product marketing, highlighting the skills and insights he brings from his technical background.
Florian discusses a recent fast-track product launch at ActionIQ, where his team had just eight days to prepare. He emphasizes the importance of internal communication, having a clear plan, and focusing on essential tasks to ensure a successful launch. Florian also talks about the value of understanding market trends and staying ahead of the curve.
Listeners will gain insights into how ActionIQ empowers marketers by simplifying access to customer data without requiring deep technical knowledge. Florian shares his strategies for effective collaboration between marketing and technical teams, ensuring everyone is aligned and working towards common goals. This episode is a must-listen for marketers navigating complex technologies and striving to stay ahead in a rapidly evolving field.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Greg Elfrink, Director of Marketing at Empire Flippers. Greg shares his experiences and insights on building and maintaining a successful newsletter, scaling content efforts, and leveraging global talent in the M&A space.
Greg dives into the creation of the "This Week in M&A" newsletter, detailing its transformation from a simple content wrap-up to a robust weekly update with 118,000 active subscribers. He explains how switching to a more diverse and engaging format, inspired by popular newsletters like The Hustle and Morning Brew, significantly improved metrics and audience engagement.
Throughout the conversation, Greg emphasizes the importance of curating relevant content and staying updated on industry trends to provide value to subscribers. He highlights the strategic use of both internal and external resources, including influencers and social intelligence software, to keep the newsletter fresh and informative.
The discussion also touches on the challenges of marketing to entrepreneurs in the digital space, the benefits of a well-structured content strategy, and the impact of effective communication tools on team alignment and productivity. Greg's insights offer valuable takeaways for anyone looking to enhance their marketing efforts and connect with a broader audience.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
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In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker sit down with Allys Ton from Qortex to discuss the intricacies of brand building, particularly for small marketing teams. Allys shares her extensive experience in creating and nurturing brands at various companies, highlighting her unique approach to personifying brands. She explains how a comprehensive branding exercise can define a brand’s personality, voice, and values, making it easier to communicate the brand’s essence across all marketing materials.
Allys emphasizes the importance of collaboration within a company during the branding process. She advocates for involving different departments to get a holistic view of the brand's identity. This approach ensures that the brand’s personality resonates with everyone, from engineers to customer-facing employees. Allys also talks about the practical steps involved in launching a brand, such as updating websites, social media, and marketing collateral, to align with the new brand identity.
The conversation also covers the challenges and strategies of maintaining brand consistency with the help of external contractors. Both Allys and Meredith share their experiences working with designers and content creators to keep their brand’s voice and visual identity cohesive. They discuss the balance of in-house skills and outsourced expertise, emphasizing the need for clear communication and feedback to ensure that all content reflects the brand’s core values and personality.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this illuminating episode of "Tech Qualified," hosts Justin Brown and Meredith Metsker engage with Ryan Tidwell from Saltmine, exploring the unique challenges of marketing within niche B2B spaces. Ryan shares his journey of marketing in underrepresented sectors like prop tech and how crucial consistency and tailored strategies are for his 'small but scrappy' team. His insights reveal that success lies not in grand gestures but in steady, thoughtful marketing that resonates with a specific audience.
Ryan emphasizes the importance of understanding the audience's needs, avoiding one-size-fits-all solutions, and instead focusing on what truly matters to them. This approach requires marketers to think critically about the utility and clarity of their content, ensuring it speaks directly to the concerns and interests of their niche audience.
The discussion also delves into the broader implications of marketing strategies that prioritize authenticity and strategic thinking over flashy, transient tactics. By sharing examples from his own experience, Ryanl illustrates how effective marketing in specialized fields doesn't always follow the mainstream but instead builds its own path to resonate deeply with its intended audience. This episode is a must-listen for marketers aiming to leverage limited resources for maximum impact.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In the latest episode of "Tech Qualified," hosts Justin Brown and Meredith Medsker engage with Drew Moffitt from Kumospace to explore innovative strategies in B2B influencer marketing and virtual office environments. Drew details Kumospace’s virtual platform, which simulates a physical office digitally, enhancing remote collaboration. The discussion also covers how Kumospace has been effectively utilizing influencer marketing to boost visibility and engagement, demonstrating substantial impacts on their growth and customer acquisition strategies.
Drew explains the mechanics behind their successful influencer campaigns, emphasizing the importance of organic and relatable content to ensure authenticity. He shares insights on the careful selection and management of influencers to maximize reach and engagement. This approach has not only increased Kumospace's visibility but also significantly contributed to their revenue, demonstrating the effectiveness of influencer marketing in the B2B space.
Furthermore, the episode dives into the operational aspects of running influencer campaigns, including the tools and processes Kumospace employs to manage and measure the success of these initiatives. Drew’s candid discussion provides valuable lessons for marketers looking to leverage influencer marketing, highlighting the potential for substantial returns when executed with a strategic and genuine approach.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Stephen Robles of Riverside about asynchronous recording technologies. The discussion kicks off with an overview of Riverside's features designed to ease recording processes for busy professionals. Stephen explains how the platform allows for recording without requiring all participants to be online simultaneously, a boon for busy CEOs and subject matter experts.
The conversation dives into specific functionalities of Riverside, such as creating links for asynchronous recording, which simplifies the collection of high-quality audio and video content. This feature is particularly beneficial for journalists and businesses needing testimonials without coordinating schedules. Stephen highlights the intuitive user interface that guides users through the recording process, ensuring quality submissions with minimal technical know-how.
Towards the end, the podcast covers Riverside’s innovative approach to content creation and its potential applications in various fields, including marketing and education. Stephen discusses upcoming features and enhancements that streamline the editing process, enabling users to produce polished content directly within Riverside. This episode is a must-listen for professionals looking to leverage technology for more efficient content creation and management.This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, Justin Brown and Meredith Metsker host Nick Lafferty, a seasoned growth marketing consultant and founder of the Early Exit Club. Nick discusses the crucial role of paid marketing strategies for B2B organizations, emphasizing the rapid feedback and optimization opportunities it provides. He details how paid marketing efforts can be a valuable tool for small teams looking to test ideas quickly with minimal initial investment.
Nick explains how to align marketing strategies with business objectives and select the most effective channels, such as Google Ads and LinkedIn. He stresses the importance of matching these channels to the company's stage of development and budget, guiding businesses through the initial steps of creating a paid media program from scratch.
The conversation also covers common challenges and pitfalls in paid marketing, such as inadequate budget allocation and the complexities of channel prioritization. Nick shares insights on when companies should consider investing in paid channels and how to measure the success of these investments, providing practical advice for companies at various growth stages.This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the world of social media's role in business growth with Kirsti Lang from Buffer. The conversation starts with the importance of having a strong digital presence, even for small teams, and quickly transitions to the power of authenticity in social media marketing. Kirsti emphasizes that people trust individuals over brands, making the personal stories and posts from company leaders crucial for engagement and trust-building.
Kirsti shares practical advice for executives hesitant to embrace social media, suggesting starting small with regular posts to showcase the human side of business. She explains that sharing the founder's journey and the company's story can significantly impact audience engagement, resonating more than traditional brand posts.
The discussion also highlights the need for consistency in social media efforts and the value of having a strategy that includes content pillars and audience understanding. Kirsti suggests that marketing teams can support their leaders by providing tools, content calendars, and encouraging a culture where posting on social media is seen as an opportunity rather than a chore. The episode wraps up with the insight that anyone within a company who aligns closely with the ideal customer profile can be a valuable voice on social media, not just the executives or marketing team.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, host Meredith Metsker and guest Justin Brown of New North explore the transformative impact of episodic content for small marketing teams. Justin shares his journey from struggling to produce regular content as a small business owner to discovering the strategic advantages of podcasting. This transition not only facilitated consistent content production but also significantly boosted engagement with key audiences.
Justin emphasizes the flexibility and efficiency of episodic content, particularly podcasting, in enabling small teams to punch above their weight. By leveraging podcasts, companies can generate a continuous stream of content, enhance their brand’s visibility, and establish themselves as industry thought leaders without the resource drain typically associated with traditional content creation methods. This approach not only aids in content distribution but also fosters valuable connections within the industry, making it a potent tool for businesses aiming to expand their influence and reach.
The conversation dives into practical tips for developing a successful episodic content strategy, highlighting the importance of audience-centric content planning and execution. Justin’s insights underline episodic content's role in not just attracting but also retaining an engaged audience by consistently delivering valuable and relevant insights.This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, Justin Brown dives into the intricacies of content creation with limited resources. He discusses the unique challenges faced by small B2B tech marketing teams with Meredith Metsker , the Director of Content and Community at uConnect. The conversation explores strategies for building an efficient content machine, underscoring the importance of adaptability and resourcefulness in a constrained environment.
Meredith shares her journey from working in larger marketing teams to embracing the agility of smaller groups, highlighting the advantages of reduced bureaucratic hurdles. Her experience across various roles in the tech sector has shaped her preference for lean teams, where the rapid execution of ideas thrives. The discussion also touches on the common misconceptions about content creation capabilities of small teams, debunking the notion that quality content requires a large workforce.
The episode concludes with actionable insights into establishing a successful content strategy. Meredith emphasizes the value of consistency, strategic planning, and the power of outsourcing certain tasks to maintain a steady flow of engaging content. Her approach, focusing on leveraging podcasts and multimedia, showcases the potential for small teams to make a significant impact, driving increased web traffic and generating leads for uConnect.This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Joe Michalowski from New North. They dive into the evolving landscape of B2B marketing, discussing the critical shift from in-house roles to agency settings. Joe shares his unique perspective on adapting strategies for client success in a competitive digital environment.
Joe emphasizes the importance of leveraging content to address customer pain points. He outlines effective methods for creating content that resonates with target audiences, highlighting the need for authenticity and value-driven messaging. The discussion also explores how small marketing teams can punch above their weight through strategic planning and execution.
The conversation wraps up with insights on measuring marketing success. Joe stresses the significance of aligning marketing metrics with business goals to truly gauge the impact of campaigns. This episode offers valuable advice for marketers looking to refine their approach and drive growth in the B2B sector.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this insightful episode of Tech Qualified, Meredith Metsker hosts Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. They dive into the art of crafting effective event strategies for small marketing teams. Lindsay emphasizes the importance of aligning events with business goals, highlighting how different event types serve varied objectives - from brand building to community engagement.
Lindsay shares practical advice on efficiently running events with limited resources. She stresses the significance of roles like hosts and producers in ensuring the smooth execution of events. The discussion also explores leveraging virtual events to extend brand reach and content strategies, underscoring the value of audience engagement and feedback in shaping event direction.
Concluding with key insights, Lindsay offers guidance for small teams considering event strategies. She advocates for using events as content generators and prioritizing audience needs, ensuring impactful and sustainable marketing efforts.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, Meredith Metsker and Justin Brown dive into essential marketing strategies. They reflect on an interview with Tory Kindlick, VP of Marketing at Corti, discussing the fundamental role of content marketing. Kindlick's approach to building a marketing team prioritizes content creation, highlighting its vital role in successful marketing strategies.
The conversation shifts to the importance of diverse skill sets in marketing teams. Justin, with a background in content, emphasizes the need for technical expertise in tandem with content creation. This balance ensures a comprehensive approach to marketing, facilitating both creative and analytical strengths. They underscore the need for marketers to possess a blend of skills to adapt and thrive in various marketing environments.
Lastly, the episode focuses on the art of interviewing in marketing. Justin stresses the significance of asking the right questions to gain deeper insights. This skill is crucial for understanding market needs and crafting relevant content. Their discussion reveals how effective interviewing can lead to more impactful marketing strategies and better audience engagement.This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, host Justin Brown welcomes Meredith Metsker, Senior Content Marketing Manager at uConnect. They delve into the challenges and strategies of content marketing in a small team environment. Meredith shares her experiences in creating effective content strategies that balance both execution and strategic planning.
Meredith emphasizes the importance of agility and autonomy in small teams. She discusses how these qualities enable quick adaptation to changing market trends and audience needs. The conversation also touches on the significance of understanding the audience to create relevant and engaging content.
The episode concludes with insights into the future of content marketing. Meredith provides valuable tips for solo content marketers, stressing the need for a balance between hands-on content creation and overarching strategy development. This discussion offers a comprehensive look into the dynamic world of content marketing from an expert's perspective.This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Rachel Cottam, Director of Content at Delivery Solutions. Rachel shares her diverse experiences in marketing, emphasizing the unique challenges small marketing teams face. She draws parallels between her past as a high school English teacher and her current role, highlighting the nuanced skills required in content marketing.
Rachel dives into the isolation often felt in small teams, discussing how content marketers, despite being part of a niche, need to ensure their strategies and metrics are well understood organization-wide. She stresses the importance of community building among marketers and the need to recognize the varied roles and responsibilities within the marketing sphere.
The conversation shifts to the balance of creativity and strategy in small teams. Rachel advises embracing a growth mindset, encouraging marketers to say "yes" to diverse tasks and learn through experience. Her approach underlines the importance of adaptability and feedback in honing one's skills, especially in compact marketing teams.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the intricacies of marketing in the tech industry with Tory Kindlick, VP of Marketing at Corti. They explore the challenges and strategies of creating content and leading marketing teams in specialized fields.
Tory discusses the transition from interviewing experts in various fields to leading marketing efforts in the healthcare technology sector. He shares insights on leveraging storytelling and subject matter expertise to build credibility and trust with medical professionals, a key audience for Corti.
The conversation also touches on the importance of clear communication and simple tools like Google Docs for team alignment. Tory emphasizes the value of an agile approach to keep the team focused and efficient without micromanagement.
Finally, Tory and the hosts reflect on the leadership styles that drive marketing success. They highlight the shift from directive to collaborative roles, with Tory advocating for a "lead from the front" mentality. The episode wraps up with Tory's perspective on prioritizing hires in content creation and paid media to bolster marketing operations.This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
In the relaunched episode of Tech Qualified, hosts Justin Brown and Meredith Metsker dive deep into the evolution of the podcast. Justin reminisces about the podcast's earlier days, where they interviewed VPs of marketing and CMOs, emphasizing the shift towards creating more targeted and meaningful content.
Both hosts highlight the significance of addressing core audience issues when crafting content. Meredith, drawing from her journalistic background, underscores the importance of starting with the most pressing information and genuinely adding value to the audience. She champions the idea of facilitating genuine subject matter expertise rather than feigning it.
From an agency standpoint, Justin elaborates on the centrality of content in effective marketing. He believes that understanding the customer, producing content tailored to them, and then amplifying that content are the pillars of successful marketing. The episode serves as a rich exploration of content creation from both in-house and agency perspectives.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
Dan Daron of Searchspring links an improved e-commerce customer experience directly to a company's bottom line. Merchandising and improved search solutions are important to this improved customer experience, whether the company is a retailer, brand, or B2B wholesaler or SAAS company.
"If a customer can't find the products that they're looking for, you've basically lost them. They have, little to no attention span these days," says Dan.
Calling on his experience at Searchspring and as an e-commerce and marketing consultant for 16 years, Dan provides tips on merchandising. He also discusses how Searchspring works with e-commerce teams to provide the tools and services to enable them to succeed. He describes how Searchspring is building relationships, becoming a thought leader in the e-commerce industry, and creating a community among e-marketers. He also gives hints about what the company's recent merger with Nextopia will mean for the industry.
Highlights include:
Improving your search engine is a quick way to improve your bottom line. Customizing product recommendations will drive both upsells and cross-sells, while simultaneously improving the customer experience. Searchspring gains customers through building relationships. It builds these relationships through a variety of channels including Sales Development Representatives, thought leadership, trade shows, media, and developing relationships within the tight-knit e-commerce community.This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
As a marketer and a creator, you know creativity is essential in this industry. But what you might not know: You could be thinking about creativity all wrong.
Now, that sounds a little oxymoronic. Isn’t creativity all about not having boundaries? Thinking big? Creating that “wow, genius” viral moment?
Jay Acunzo begs to differ.
The award-winning podcast host, global keynote speaker, and author firmly believes creativity is less about coming up with sporadic, disruptive ideas and is instead something that should occur consistently on a more micro level. Spoiler: Putting processes in place to help you harness your creativity is key.
Jay has worked for some major tech companies, including Google and Hubspot, and he’s had a hand in helping grow startups, like Dailybreak Media and Boston Content. Now he’s doing his own thing at Marketing Showrunners, where he helps marketers from brands like Red Bull, BBC, Adobe and The New York Times best serve their audiences.
On a recent episode of Tech Qualified, Jay explains how he’s rethinking creativity — plus the essential role creativity plays in marketing.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. -
Stephanie Cox, VP, Sales and Marketing at Lumavate talks with Tristan Pillegrino about her journey as a marketer. She reflects on the challenges of making her opinions and ideas heard earlier in her career.
She recounts her progress along a path of personal growth from that early career experience, which led to her ultimate adoption of a professional philosophy grounded in proactively tackling problems independently, without permission.
Stephanie reflects on her former sense of relentless determination to achieve perfection on all projects, and the problem with striving to maintain that personal standard over time, especially in terms of the trade-off of speed and quality. She discusses the evolution of her mindset from commitment to incessant pursuit of perfection in outcomes to a principle of iterative stages of development. Stephanie compares the objectives of achieving top quality and providing rapid results and talks about how the switch to focus on incremental improvement through processes of iteration has transformed her project management and team leadership methodologies.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. - Mostrar mais
