Episódios
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SUMMARY:
In this essential episode of The Coffee Experts Club Podcast, we dive into the crucial, yet often overlooked topic of profitability. It may not be the flashiest subject, but it’s the one every coffee shop owner must understand to ensure the long-term success of their business. Ben and Aaron discuss why knowing your numbers is the key to avoiding financial pitfalls and share real-life stories of cafes that have struggled—or even closed—due to lack of financial oversight.
We explore common mistakes, like relying solely on bank accounts to gauge business health, and offer actionable advice for managing costs and improving profitability. From the importance of using accounting software and hiring a bookkeeper, to setting up incentive plans that empower managers to think like owners, this episode is packed with insights to help you take control of your coffee shop’s finances.
Whether you're a new coffee shop owner or a seasoned pro, tune in to learn how to make your business not just survive, but thrive.
Minute by Minute:
0:00 Introduction and the waves of budgeting
7:44 Bank accounts and accounting software
12:30 Measuring efficiency
19:58 Counting the cups
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SUMMARY:
In this episode of The Coffee Experts Club Podcast, hosts Ben, Drew, and Aaron discuss the innovative strategies they've used to drive customer engagement and sales at their coffee shops, particularly in Belize. They share how they've adapted to a tech-limited environment by leveraging WhatsApp for marketing, building community-driven initiatives, and creating spontaneous, buzz-worthy promotions. Drew recounts the success of a recent flash sale that led to a surge in sales, while Ben emphasizes the importance of speaking directly to local communities. From finding your shop’s unique niche to engaging with customers on a personal level, this episode is full of actionable insights for coffee shop owners looking to connect with their audience in meaningful ways.
Tune in to learn how to foster loyalty, increase visibility, and make your coffee business thrive, no matter where you are!
Minute by Minute:
0:00 Introduction
3:07 The MOST important part of marketing
6:22 Collaboratives when done right
20:16 Marketing doesn’t have to be all you
23:42 What makes your coffee shop unique
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SUMMARY:
In this episode of The Coffee Experts Club, the team welcomes back Jonathan Maiers to dive into the challenges and unexpected opportunities that arise when expanding a coffee business. Jonathan shares his journey of opening a second location for his coffee shop in Great Falls, Montana—a decision that came about quite unexpectedly. He explains how he stumbled upon a vacant drive-thru space attached to a gas station, a serendipitous find that transformed into a fully operational coffee location in just three months.
Jonathan discusses the unique logistics and creative problem-solving involved in turning this unconventional space into a profitable venture. He touches on the importance of thinking outside the box, especially when it comes to growth and expansion. The episode delves into the nitty-gritty of navigating local regulations, negotiating leases, and adapting to customer flow in a shared business space. The conversation also explores broader themes of strategic pivoting, taking calculated risks, and leveraging community relationships to drive traffic and build a brand.
Listeners will gain insights into the benefits and drawbacks of unconventional locations, like being attached to a gas station, and how to manage these spaces for maximum visibility and customer engagement. Jonathan's story is an inspiring testament to the power of agility and resilience in the coffee business, emphasizing the need to stay open to unexpected opportunities that could potentially redefine a brand's growth strategy.
Whether you're a seasoned coffee shop owner or just starting out, this episode offers valuable lessons on how to capitalize on unique business opportunities and navigate the complexities of expansion with confidence.
Minute by Minute:
0:00 introduction + grease traps and septic backups
4:55 The juking and pivoting of opening a new location
12:21 Move aside $2 day, we’re doing FREE
17:21 The things that come along with the building itself
23:40 Franchising with the right people
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SUMMARY:
In this episode of The Coffee Experts Club Podcast, we dive deep into one of the most critical aspects of running a successful coffee shop: people management. Join us as Ben and Drew, seasoned coffee shop operators, share their experiences and strategies on how to build, train, and retain a stellar team that aligns with your company’s ethos and culture.
With a combined experience of managing over 20 locations and more than 150 employees, our guests provide a wealth of knowledge on the complexities of hiring the right talent, developing effective training programs, and fostering a positive work environment. They emphasize that while the right people can elevate your business, the wrong hires can be a costly mistake.
Listeners will learn about the importance of structured training, the balance between experienced and inexperienced hires, and how to cultivate a workplace that attracts and retains enthusiastic employees. Whether you’re a coffee shop owner, manager, or aspiring entrepreneur, this episode offers valuable insights into mastering the art of people management in the coffee industry. Don’t miss it!
Minute by Minute:
0:00 Introduction and what people mean to your business
4:34 The hiring, onboarding and training process
15:24 The right experience level to target for your team
17:47 Interviews to determine energy
21:29 Do you really want all the people you manage to ascend?
26:47 How long do you wait before you cut somebody
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SUMMARY:
In this episode of The Coffee Experts Club Podcast, we dive into one of the most critical decisions for any coffee business: selecting the right location. Whether you're dreaming of opening your first shop or expanding to a new site, our hosts share valuable insights on what to look for—and what to avoid.
We discuss common pitfalls, like choosing a spot with poor visibility, heavy traffic, or challenging ingress and egress. Learn from real-world examples of locations that seemed promising but ended up being traffic nightmares, causing lost customers and missed opportunities. We also explore unconventional approaches, such as revamping underutilized spaces in shopping centers or partnering with local property owners to secure high-traffic, low-cost sites.
Our hosts emphasize the importance of understanding traffic patterns, demographic studies, and your target customer’s daily habits. Whether it’s being near schools, sports fields, or key intersections, this episode is packed with tips to ensure your coffee shop thrives by being in the right place at the right time. Tune in and make sure your next location is a winner!
Minute by Minute:
0:00 Introduction
2:41 Think about traffic
12:51 A bit of magic in deciding a location
17:21 Do you know your avatar?
25:04 Have a list to work from when building your coffee shop
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SUMMARY:
In this episode the guys dive into the evolving landscape of the coffee industry, exploring the growing competition from unconventional rivals like McDonald's new sub-brand, Cosmc's. The conversation covers the rise of alternative beverage shops that are expanding beyond traditional coffee offerings to include energy drinks, specialty sodas, and more. The hosts discuss the concept of the "third place"—a communal space between work and home—and how coffee shops have long fulfilled this role, but now face new challenges from these emerging trends.
They also touch on the importance of craft and quality in coffee, emphasizing how specialization has helped coffee shops maintain their relevance. The episode wraps up with reflections on how large brands like McDonald's are tapping into this market with innovative approaches, and the potential implications for local coffee businesses. Whether you're a coffee shop owner or a fan of the industry, this episode offers a thought-provoking look at the future of coffee culture.
Minute by Minute:
0:00 Introduction
5:31 CosMc
10:58 Don’t forget the craft of it all
19:20 A whole new brand standing on its own
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SUMMARY:
In this episode Aaron, Ben, and Drew sit down with Clay Weigand, a passionate coffee entrepreneur with an inspiring journey. Clay shares his story, starting as a 16-year-old at Dutch Bros, where he developed a deep appreciation for customer service and coffee culture. He recalls his nights on the graveyard shift, where his curiosity led him to dismantle coffee machines, dreaming of one day owning his own shop.
Clay’s journey took him from Dutch Bros to Good Bean in Jacksonville, where he was mentored by barista trainer Jake Tarando, deepening his understanding of the science behind coffee. His path then led him to Tennessee, where a chance encounter with a local roaster opened doors he never expected. Despite his youth and inexperience in business, Clay was offered an opportunity to take over a roastery, which he transformed into Bad Habit Coffee. He talks about the challenges of starting a coffee shop and the unexpected twists that led to its success.
The episode delves into Clay’s philosophy on coffee, from his Dutch Bros-inspired customer service approach to his third-wave coffee shop aesthetic. He shares his thoughts on small-batch roasting, community building, and the personal connections that coffee fosters. Clay’s story is one of passion, learning, and embracing opportunities, making this episode a must-listen for anyone interested in the coffee industry or entrepreneurial journeys.
Minute by Minute:
0:00 Introduction
4:25 Clay’s coffee origins
13:16 A passion for roasting
17:31 From nerdy roaster to actual coffee expert
22:53 Is there still a place for small batch coffee for Clay?
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SUMMARY:
In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew delve into the critical importance of focus and specialization in the coffee and restaurant industries. Using In-N-Out Burger as a prime example, they discuss the benefits of limiting menu options to excel in quality and customer satisfaction. The conversation explores the pitfalls of diversifying too broadly, illustrated by Drew's experience with the challenges of offering avocado toast in coffee shops.
The trio emphasizes the need for coffee shops to stick to their core offerings while thoughtfully innovating within their niche. They share insights on leveraging local partnerships to enhance product offerings without diluting brand identity. The episode highlights the value of measured innovation, drawing from their experiences in Belize, where they've successfully integrated local vendors and seasonal products.
Listeners will gain valuable perspectives on balancing menu variety, maintaining quality, and strategically expanding offerings. Whether you're a coffee shop owner or an enthusiast, this episode provides actionable insights into mastering your craft and growing your business sustainably. Tune in to learn how to stay true to your passion while navigating the complexities of the food and beverage industry.
Minute by Minute:
0:00 Introduction
2:28 Let’s talk about In N Out
5:24 Food baits us all in
9:39 Offering unique items over popular
11:30 Finding the right things to produce in house
17:51 What is my passion source
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SUMMARY:
In this episode of The Coffee Experts Club Podcast, we revisit our insightful conversation with Derek Tonn, Vice President at Black Rock Coffee. Derek offered a rare glimpse into the operational strategies of a large coffee chain with over 100 locations. He shared invaluable lessons on scaling business operations, particularly in the context of technology upgrades, such as the challenges and rewards of transitioning to a new point-of-sale (POS) system.
Whether you're managing a small café or aiming to expand into a multi-location chain, this episode is packed with practical advice such as the importance of keeping your operations efficient, tracking key metrics, and the role of technology in supporting a growing team. We also explore how to apply these big-chain insights to smaller coffee businesses, emphasizing the necessity of planning and adapting tools as your business evolves.
Tune in to learn how to map your journey to success, track your progress with meaningful data, and make strategic decisions that can drive your business forward, regardless of its size.
Minute by Minute:
0:00 Introduction and Drew vs the hurricane
2:56 Revisiting Derek Tonn’s interview and switching POS systems
11:26 Tracking your metrics is important
20:49 Nobody wants to work forever
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SUMMARY:
In this insightful episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew sit down with Derek Tonn, CEO of Black Rock Coffee, to delve into the complexities of upgrading a point of sale (POS) system across over 100 locations. Derek shares the journey of moving from a limited POS system to Revel Systems, an iPad-based, cloud POS with an open API, enabling seamless integration with various enterprise systems.
Derek explains the challenges and triumphs of integrating their new POS with third-party applications like Seven Shifts for time and attendance, and Patronix for online ordering. Also how these integrations have streamlined operations, enhanced reporting accuracy, and boosted customer experience through a cohesive system that allows for real-time data flow and unified inventory management.
Derek also discusses the strategic importance of choosing technology partners that specialize in specific functionalities rather than opting for an all-in-one solution. From ensuring consistent naming conventions across menus to leveraging data for optimizing supply chains, this episode is packed with practical advice for coffee shop owners looking to scale their operations efficiently.
Whether you're running a single location or managing a multi-store operation, this episode offers valuable insights into the tech-driven strategies that can propel your business forward. Tune in to hear Derek’s expert tips and lessons learned from overseeing a massive technology upgrade at Black Rock Coffee.
Minute by Minute:
0:00 Introduction and get to know Derek Tonn
6:51 Pursuing the best point of sale system
11:00 The pain of swapping software for your business
15:42 Flowing data between many different stores
21:41 Considering supply chain across regions
26:14 Utilizing vendors at a large scale
28:20 Suggestions for technology and your growing process
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SUMMARY:
This week the guys reflect on their engaging interview with industry veterans Paul Tostberg and Andrew Schmunk. Dive deep into the unique dynamics of running a coffee shop in a college town, where the seasonal ebb and flow of students creates both challenges and opportunities. The hosts share their experiences and lessons learned from managing a predominantly young workforce, the importance of standard operating procedures (SOPs), and the critical role of training in maintaining high customer service standards.
The discussion also explores the complexities of the coffee industry, from employee management and customer service to the intricacies of coffee roasting and brewing. Learn about the layers of expertise required to succeed in this competitive field and the importance of fostering a clear career progression path for motivated employees.
Whether you're a coffee enthusiast or a business owner, this episode offers a wealth of knowledge and practical advice to help you navigate the vibrant and ever-evolving world of coffee. Tune in to discover how passion, dedication, and strategic planning can transform a simple cup of coffee into a thriving business.
Minute by Minute:
0:00 Introduction
3:41 The pitfalls of having a staff all the same demographic
8:31 Making a career ascension plan for coffee
16:41 You think you know coffee
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SUMMARY:
In this episode, hosts Aaron and Ben dive into an insightful conversation with Andrew Schmunk and Paul Tostberg from Coffee Culture, highlighting the unique dynamics of running a coffee shop in a bustling college town.
Paul and Andrew share how the presence of a large student population influenced their decision to establish Coffee Culture in Corvallis, emphasizing the importance of adapting to seasonal shifts in customer flow and sales. They discuss their strategic approach to staffing, drawing from a talented pool of college students and the challenges and benefits that come with it.
The conversation takes a deeper turn as they explore their meticulous process of training baristas, the significance of creating robust standard operating procedures (SOPs), and the continuous effort to improve their coffee brewing methods. Andrew, with his background in food science, sheds light on the scientific precision and experimentation involved in perfecting their coffee brewing process, from grind size adjustments to pulse settings on brewers.
Listeners will gain a unique perspective on the intricate world of coffee roasting and brewing, learning about the importance of consistency, measurement, and taste in delivering the perfect cup of coffee. The episode wraps up with a discussion on their approach to customer education, providing simple yet effective guidelines for brewing coffee at home.
Minute by Minute:
0:00 Introduction
2:42 Choosing a college town
6:52 Hiring not for experience, but personality
10:08 Winning systems
16:26 Secrets from the coffee lab
30:48 A bit about Tri Cities heat
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SUMMARY:
In this episode of The Coffee Experts Club Podcast, hosts Aaron and Ben revisit their enlightening conversation with Brandon Eastman from Bentley's Coffee, featured in the previous episode. Brandon, who operates five locations across Albany and Salem in the heart of Oregon, shared invaluable insights on carving out a unique identity in the highly saturated Pacific Northwest coffee market.
Aaron and Ben dive deeper into the strategies that make Bentley's Coffee stand out, discussing Brandon's innovative approach to creating proprietary blends and ingredients from scratch. They explore how this commitment to quality and uniqueness helps Bentley's not only differentiate itself but also build a loyal customer base, even in an area dominated by well-known brands like Dutch Bros and Starbucks.
The hosts also touch on the importance of understanding and catering to your ideal customer, or "ideal avatar," and how Bentley's has successfully done this by focusing on dog lovers with their unique offerings like organic pup cups. Aaron and Ben highlight the significance of cutting out the middleman to reduce costs and increase profitability, drawing parallels to their own experiences in the coffee industry.
This episode is packed with actionable insights for coffee shop owners and enthusiasts alike, emphasizing the balance between innovative marketing and smart business practices to thrive in a competitive market. Tune in to hear more about Brandon's journey and how his strategies can inspire your own coffee business success.
Minute by Minute:
0:00 Let’s talk about Drew’s beard
1:57 How Brandon stands out in Oregon
7:11 Leaning into the love of dogs
10:13 Cutting out the middleman
22:23 The whole new drink every week idea….
24:37 Adding hard goods to your shop
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SUMMARY:
In this episode of The Coffee Experts Club Podcast, Aaron, Ben, and Drew sit down with Brandon Eastman, the innovative mind behind Bentley's Coffee. Brandon's journey from a Dutch Bros franchisee to creating his own unique brand is nothing short of inspiring. Situated in mid-level Oregon, just south of Portland, Bentley's Coffee has not only expanded to multiple locations but has also cultivated a beloved community culture.
Brandon shares the story behind Bentley's, named after his 18-and-a-half-year-old Yorkie Shih Tzu, who embodies the brand's friendly and welcoming spirit. The conversation dives into the unique aspects of Bentley's Coffee, such as their commitment to crafting homemade syrups and ingredients, their innovative promotional strategies, and their dedication to community involvement, especially through initiatives supporting local animal shelters.
Listeners will learn about the challenges and triumphs of creating a distinct coffee experience in a competitive market, the importance of building a strong company culture, and the benefits of focusing on a niche—in Bentley's case, catering to both coffee lovers and their furry companions. From the delightful pup shakes made with real bananas and organic peanut butter to their extensive promotional campaigns, Bentley's Coffee stands out by offering something truly special.
Join us for an insightful and heartwarming discussion with Brandon Eastman, as we explore what it takes to build a successful and unique coffee business in today's market. Whether you're a coffee entrepreneur or a lover of a good brew, this episode is packed with valuable lessons and inspiring stories.
Minute by Minute:
0:00 Introduction
5:20 Bentley’s brand is for the dogs
13:27 A drink for every week of the year
17:42 Made in house
25:42 Future plans for growing Bentley’s
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SUMMARY:
In this episode of The Coffee Experts Club, hosts Ben and Drew reflect on their recent interview with Cody Anderson, founder of Houdini Coffee Roasters and a longtime friend. They delve into Cody’s inspiring journey from roasting for Black Rock Coffee to starting his own company.
Ben and Drew discuss Cody's career evolution, highlighting his transition from working at Ethos Bakery and Coffee Shop to finally launching Houdini Coffee Roasters. They admire his steady progress toward his ultimate goal of running his own coffee roasting business, emphasizing his vast knowledge and hands-on experience in the coffee industry.
Listeners will hear about Cody’s exceptional skills in both coffee roasting and machine maintenance, as well as his unique approach to customer service. Ben and Drew share anecdotes about Cody’s meticulous attention to detail and his ability to manage teams effectively—skills honed over years of dedication and hard work.
The hosts also explore the business potential in the coffee industry, particularly for those interested in coffee roasting and tech services. They highlight the high demand for skilled espresso machine technicians and how Cody's expertise positions him perfectly to fill this niche.
Join Ben and Drew as they celebrate Cody Anderson’s achievements and discuss the bright future ahead for Houdini Coffee Roasters. Whether you're a coffee enthusiast, aspiring roaster, or simply curious about the inner workings of the coffee industry, this episode offers valuable insights and inspiration.
Minute by Minute:
0:00 Introduction and predicting the weather in Belize
5:23 Cody moving towards being his own roaster
16:30 When Drew wanted to learn what Cody did
20:13 Ascending with Cody
26:19 There may be Cody’s on your team now
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SUMMARY:
In this episode of The Coffee Experts Club, Aaron, Ben, and Drew sit down with Cody Anderson, the founder of Houdini Coffee Roasters. Cody shares his inspiring journey from a passionate coffee enthusiast to a business owner carving out his niche in the competitive world of coffee roasting.
Cody details the multi-faceted nature of his business, which goes beyond just roasting exceptional coffee. He offers a full suite of services, including barista training, shop layout consulting, equipment sales and repair, and more. This holistic approach aims to support local coffee shops comprehensively, making Cody a trusted partner for new and established businesses alike.
Listeners will hear about Cody's extensive experience, including his significant contributions to well-known coffee chains and his hands-on expertise with various roasting machines. He discusses the thought process behind choosing his current roasting machine and how he plans to maintain the craft-oriented, manual control he loves.
Cody also delves into his vision for building a strong, supportive team at Houdini Coffee Roasters. He emphasizes the importance of creating a positive work environment for young talents, providing them with opportunities to grow and learn just as he did in his early career.
Tune in to hear Cody's heartfelt stories, his challenges and triumphs, and his strategic plans for the future. Whether you're a coffee shop owner, an aspiring roaster, or just a coffee lover, this episode offers a wealth of insights and inspiration.
Highlights: Cody's comprehensive business model: roasting, equipment sales, barista training, and more. The journey from working with major coffee chains to starting his own business. The importance of building trust and long-term relationships in the coffee industry. Choosing the right roasting equipment and maintaining a craft-oriented approach. The vision for fostering young talent and building a supportive team culture.Join us for an engaging conversation that highlights the passion, dedication, and expertise behind Houdini Coffee Roasters. This episode is a must-listen for anyone interested in the art and business of coffee roasting.
Minute by Minute:
0:00 Introduction and more locations in Belize?
6:16 Houdini Coffee Roasters
10:18 Some decision making in the roasting business
17:53 On needing another Cody
23:35 Staying local or expanding bigger
25:21 What sets Houdini apart
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SUMMARY:
In this episode of The Coffee Experts Club, hosts Aaron and Ben dive deep into the world of coffee trendsetting and the bold decisions that define successful coffee entrepreneurs. Aaron and Ben have a discussion inspired by their recent conversation with Paul Tosberg of Coffee Culture in Corvallis.
Paul's journey from launching one of the earliest drive-thru coffee shops in the U.S. to building a multi-location, self-sustaining coffee business serves as a central theme. The hosts explore how Paul navigated the coffee landscape of the early '90s without the modern resources we take for granted, his innovative integration of a photo lab with his coffee shop, and the strategic pivot he made to focus solely on coffee roasting and retail.
Listeners will hear insights on the importance of foresight, risk-taking, and adaptability in the coffee industry. Aaron and Ben also share their personal experiences and business philosophies, emphasizing the necessity of multiple locations for financial stability and growth. They touch on their own venture in Belize, their strategic planning to open multiple stores without drawing personal income in the early stages, and the broader lessons they've learned about leveraging revenue for sustainable expansion.
This episode is packed with practical advice and inspirational stories for coffee entrepreneurs, whether you're just starting or looking to scale your operations. Tune in to learn about the mindset and strategies that can transform your coffee business from a single shop into a thriving chain.
Minute by Minute:
0:00 Introduction and Innovation in coffee
8:36 Focusing on what actually builds success and wealth in coffee
15:45 Economies of Scale
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SUMMARY:
Join us for an inspiring episode of The Coffee Experts Club as we sit down with Paul, a pioneer in the Coffee Culture of Corvallis since 1993. Discover how Paul and his wife Lisa transitioned from the fast-paced life of Southern California to the heart of Oregon, where they launched their first drive-through coffee stand, Photo Espresso. Paul shares the trials and triumphs of starting a business in a college town, expanding to four locations, and creating a beloved community hub.
Special guest Andrew joins us to share his unique path to becoming the head roaster at Coffee Culture, emphasizing the blend of passion, science, and a bit of luck that fuels great coffee.
Whether you're a budding entrepreneur, a coffee enthusiast, or just love a good origin story, this episode is packed with insights and inspiration. Tune in and learn how Paul Tostberg and Lisa have crafted a legacy in the world of coffee.
Minute by Minute:
0:00 Introduction and the man sweeping by the dumpster
3:49 Starting a coffee chain in Corvallis
6:41 The confidence to just do coffee
9:27 Going from one store to 4!
14:25 Jumping into roasting
24:13 Balancing tech and vision and desires for your coffee shop
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SUMMARY:
Welcome to the latest episode of Coffee Experts Club! In this episode, Aaron takes a day off, giving Ben and Drew a chance to dive into their recent experiences and discussions. From mustache compliments to exploring the lush landscapes of Belize, join the conversation as they share their insights from their conversation with Malcolm Robinson of Gallon Jug.
Discover the hidden paradise of Gallon Jug Lodge as they discuss the breathtaking beauty of the Belizean rainforest and the unique experiences it offers. From horseback riding to sampling their own locally grown coffee, the team paints a vivid picture of this exclusive destination.
Delve into the details of their tour with Mr. Malcolm Robinson, exploring the intricacies of coffee cultivation at near sea level altitudes. Learn about the challenges and triumphs of growing coffee in such an environment and the dedication behind producing some of the finest beans in Belize.
Explore the cultural pride of sourcing locally and the importance of showcasing Belizean coffee to the world. From discussions on branding to potential collaborations, the team reflects on the value of supporting local industries and the possibilities for future partnerships.
Join the Coffee Experts Club as they share their adventures, insights, and dreams of bringing the best of Belizean coffee to coffee enthusiasts everywhere. Tune in for a journey through the flavors and landscapes of Belize's coffee culture like never before!
Minute by Minute:
0:00 Introduction and living in paradise
5:47 Growing coffee at low altitude!
8:31 Where are people in Belize getting their coffee from?
12:39 Retiring in Belize
23:10 The other industries Malcolm Robinson is involved in
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SUMMARY:
In this captivating episode of The Coffee Experts Club, hosts Aaron, Ben, and Drew delve into the enchanting world of Belizean coffee with none other than Malcolm Robinson, the mastermind behind Gallon Jug Estate. Joined by special guest Malcolm, the trio explores the unique journey that led him to Belize and the remarkable story of how Gallon Jug Estate became a beacon of exceptional coffee production in the heart of Central America.
Listeners are treated to an intimate glimpse into Malcolm's life, from his initial skepticism about relocating to Central America to his profound love affair with Belize. Malcolm paints a vivid picture of Gallon Jug Estate, a 50,000-acre oasis nestled amidst 550,000 acres of protected rainforest, where every cup of coffee tells a story of passion, dedication, and sustainability.
With each anecdote, Malcolm unveils the intricacies of coffee cultivation at Gallon Jug, from the meticulous harvesting process to the art of roasting and packaging. Despite facing challenges like unpredictable weather and wildlife, Malcolm and his team remain steadfast in their commitment to producing the finest Belizean coffee, elevating it to international acclaim.
The episode brims with admiration as Aaron, Ben, and Drew express their gratitude for the privilege of partnering with Malcolm and Coffee de Los Mayas. Drew's firsthand account of his visit to Gallon Jug Estate underscores the magic of Belizean coffee, leaving the hosts and listeners alike in awe of its purity and flavor.
Join The Coffee Experts Club on a journey to paradise as they uncover the untold story behind Belizean coffee and celebrate the spirit of innovation, collaboration, and sustainability that defines Gallon Jug.
Minute by Minute:
0:00 Introduction and welcome Malcolm Robinson
3:54 Malcolm’s backstory
13:44 Not so bad working in paradise
16:54 Some of the challenges
19:15 Wisdom on opportunities
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