Episódios
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weāre at the doorstep of 2025 and that means budgets. It also Means that many marketing departments have to cut down.
But how do you handle budget cuts in your marketing?
And how do you prioritise the remaining resources you have?
They have four bullets I wanna go through with you to maximise your value for money on a tight marketing budget.
This is what we talk about today in this episode of a The Content Universe
See you inside. -
LinkedIn's a peculiar place.
So many untold rules and conventions.
So much focus on standing out by breaking the rules.
It's contradictory.
And this is why I've assembled three things, I used to do
ā because it was best practice ā
but have now stopped.
Tell me, which rule is your favorite LinkedIn-rule to hate? -
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sometimes it feels like you spend all day copying and pasting from one program to another.
Pushing out content on your social media platforms involves tedious and dull tasks that you need to do.
But no more.
Automation has become easier than ever.
And with only a few clicks.
A few one of set ups.
Youāll be good to go with a fully automated distribution system that removes the trivial copying and pasting of your content .
Thatās what we talk about in this episode.
See you inside. -
The convenience of recording from home is significant.
But how do you decorate your room to avoid clutter yet still keep a professional look?
Today Iāve been working in my own home studio trying to make it look nice on camera from three different angles.
And thatās what we talk about in this episode.
See you inside. -
Where's your primary focus:
Sales?
Marketing?
Or branding?
Rarely do I see all three get equal attention.
And thatās a mistake.
Sales is needed for obvious reasons.
Marketing is what drives leads to sales.
But branding -the often forgotten child- is what positions you in the market.
Could you have a business without branding?
Yes.
But not as prosperous as you could have had. -
Thought leadership is a real buzzword these days.
Yet most companies do it wrong. Hereās why.
Thought Leadership is not about your product.
Thought leadership is not about your service.
Hell, it's not even about your company.
Itās about industry knowledge. About what pushes the boundaries of whatās possible.
Own an agenda.
Own the category.
Forget your product.
Thatās what true thought leadership is about.
And thatās what we talk about in this episode of The Content Universe -
AI already mass produces content.
But is it valuable?
Is it valuable in a year?
And is it valuable in five years?
Honestly, no one really knows.
But thereās no question that the amount of AI produced content is on a rapid rise right now and will be even faster in the future. Near future that is.
So what actually will have value in five years?
In this episode, Thatās what we discuss.
See you inside. -
Ever experienced that white frightening paper that just keeps blinking into your eyes without helping you put any words on it whatsoever?
Ever tried writing writing writing and then suddenly out of nowhere your brain stop. No more words?
Then you experienced writers block.
And today Iām telling you that writers block does not exist.
Who am I? What an idiot.
Well, to me writers block is a sign of not knowing completely what the story that you are trying to tell.
And if you donāt know the story, I can easily understand you have a hard time telling it.
In this episode, Iāll give you my tricks to overcome, actually never experience, writers block ever again.
See you inside. -
ever looked at your to do list and just lost your mind?
Or looked at your calendar and felt the need to breathe?
Weāve changed from working with single tasks in our content production process to working with production windows.
In this episode, Iāll take you through why this is a good idea.
See you inside. -
AI generated Podcasts is now a reality.
Iām completely excited. Confused. Baffled. Worried. And I must say a tiny bit afraid.
Whatās going to happen to the human to human interactive podcast?
Do people care whether it is real humans talking to each other?
Does it add value that the podcast episode is based on real human experience, human emotion?
Or will AI take over yet another creative discipline and possibly make human podcasts redundant.
I surely hope not.
But thatās what we talk about in this episode.
See you inside. -
we all do them.
Non-value adding tasks in our content production.
What mightāve looked good in the idea phase suddenly became yet another insignificant time-consuming boring task that you now have to do to push out content.
And no one cares.
In this episode, Iāll give you a couple of examples of non-value adding tasks that Iāve encountered in my content production and a quick idea on how you can eliminate your trivial tasks ā and push out more content.
See you inside. -
I donāt like the word prompt engineering, but I must say that writing a powerful prompt does take a little work.
In this episode, I will go through how we structure our prompts when we use the API solutions that the large language models provide.
And Iām telling you, these prompts are quite a bit longer and more thorough than most people would expect.
Let me know what you think.
Do you write long prompts as well? -
when you say corporate podcast people tend to think big setups, cameras rolling, studios, and high-end microphones.
However, sometimes the big setup is in the way of getting stuff out the door.
In this episode will look at three different podcast setups that you should consider before starting your podcast journey.
š„The full Monty set up
š¤The simple set up
š±And the quick and dirty
See you inside the universe . -
Itās not easy to keep focus for long interview.
Lots of things require your attention.
šæļø checking sound levels
šæļø checking your notes
šæļø making sure cameras are on
šæļø whatās that noise?
šæļø whatās the time?
šæļø did she just move outside the camera frame?
Frankly, sometimes you lose focus.
But luckily, there are a couple of things that you can do to get back on track without anyone noticing but yourself.
Thatās what we talk about in this episode.
See you inside. -
Thereās one thing that makes constant production really hard.
Itās not writing.
Itās not Design.
Itās not getting the ideas.
Itās planning interviews.
In this episode, Iāll give you three tips on what you can do to ease the planning of interviews that can then become master content.
See you inside. -
Seeing yourself on camera is terrible.
Listening to yourself on a recording is terrible.
Standing in front of a crowd speaking is terrible.
Few people that you interview are used to standing in front of a microphone or camera.
So getting people to talk can sometimes be a real challenge.
In this episode, youāll get three simple tricks to get the most out of your interviews even when youāre interviewee does not feel comfortable in front of a camera. -
There are two types of Thought Leadership.
-> Personal Thought Leadership
-> Corporate Thought Leadership
And while most of you probably are working with the latter, engaging with both types might just elevate your company brand to new hights.
In this episode, we talk about what you as a #marketing professional can do to get the best from both worlds.
See you inside! šŖ -
in an era of AI commonly used words like realm or in the world off should be avoided at all cost.
Is this true? No .
Not if you ask me .
In this episode, we delve into the depth of favourite words and mitigate the risk of them being as annoying as they sound in this sentence. -
if you have a podcast, thereās a big chance you also want listeners. Because really what is a podcast without listeners?
In this episode we look at how you can gain more listeners and more downloads without having to spend huge amounts on advertisement and other ways of distribution.
Tune in to learn the (cheap) tricks. -
Here's the thing:
Most of you don't have a tone-of-voice.
The truth can hurt.
I'm not even sure Montanus has a tone of voice.
Why?
Because business casual or profession Al is simply too generic to be a unique branded tone.
It's an idea your branding agency has sold you. But it's not real.
In this episode, I'll try to explain why. - Mostrar mais
