Episódios
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In this edition of the pod we discuss the influence of Howard Luck Gossage on modern advertising with guest Johan Gustafsson, Partner at the Swedish creative agency Differ.
Johan shares insights on Differ's ethos of creating impactful and sustainability-focused campaigns. We explore examples of their work - 'Gotland's Ugliest Lawn' contest, an initiative to conserve water, and 'Sweden's Oldest Spice,' aimed at reducing food waste.
Johan emphasises the importance of creativity, simplicity, and being open to unconventional ideas in achieving meaningful change. He also discusses the agency's focus on earned media campaigns, their cautious selection of clients, and the broader impact of their work on sustainability.
00:00 Introduction to the Madcap World of Howard Luck Gossage00:55 Introducing Johan and Differ Agency
01:52 Johan's Journey with Gossage's Work
06:16 The World's Ugliest Lawn Campaign
11:03 Other Notable Campaigns by Differ
21:07 Balancing Sustainability and Creativity
31:12 The Role of Cultural Perceptions in Sustainability
33:11 The Human Element in Advertising and AI
36:55 Closing Thoughts and Takeaways
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Exploring the power of honesty and authenticity in Tech, Business, and Art.
Our panel includes
Elizabeth - An Olympic athlete with experience combining comedy & tech pitches.
Julian - Tech entrepreneur and Immersive Storyteller
Dee - Talent & HR expert - fromer Amazon/Goldman and now working at UCLA
and Ian - story scientist & former Head of Video Strategy at Conde Nast
Key topics include the impact of honesty on productivity and creativity, corporate culture, and digital representation. We also explore philosophical perspectives on art created by humans versus AI and the authentic human connection.
The show looks at the significance of vulnerability in leadership through insights from Amazon's culture and other real-world examples. Furthermore, it touches on the necessity of genuine emotional experiences in content creation, supported by a framework of honesty, magic, and soul.
The conversation concludes with an optimistic view on the future, suggesting a harmonious blend of human and artificial intelligence fostering greater authenticity and emotional resonance in various aspects of life.
00:00 Welcome to the Firehouse Salon
00:50 Introducing Elizabeth and Snark Tank
01:54 Meet Ian Edgar: The Story Scientist
03:57 The Power of Honesty in Business
05:25 Honesty in the Startup World
08:25 Corporate Honesty and Authenticity
14:13 The Role of Authenticity in the Digital Age
17:10 Philosophical Insights on Representation and Reality
24:32 Jumping to Venice with D. Clark
34:34 The Role of AI in the Workplace
35:57 Human Connection in the Age of AI
38:11 The Impact of Digital Culture on Youth
39:28 The Future of Authenticity and Art
42:16 Cultural Nuances in Communication
44:39 The Quest for Human Connection
54:37 The Importance of Honesty in Business
01:03:57 Reflections on Honesty and the Future -
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Your hosts James King and Ashley Pollak dive into Gossage's legendary work, where he flipped advertising on its head by embracing radical authenticity.
Ever heard of an ad that doesn’t even mention the brand? Gossage did just that.
Join us as we explore how Gossage’s wild ideas can inspire today’s advertisers to embrace honesty, absurdity, and a touch of chaos. -
This episode features a rich discussion on building and sustaining interconnected, resilient communities transitioning from virtual to in-person interactions. Set in The Firehouse Salon at The Hub co-working space, the dialogue includes insights from Amy (PR consultant), Sam (co-founder of The Hub), and Will (head of production at Pasha).
Key topics include the significance of capping memberships to maintain intimacy, balancing scaling with close-knit atmospheres, and the role of vulnerability and open-mindedness in fostering connections. Highlighting lessons from the electronic music scene and iconic venues like Pasha, the conversation underscores the importance of sustainability, feedback, and passion in driving successful communities and marketing strategies.
The episode concludes with reflections on iterative improvement, honest customer engagement, and upcoming discussions focused on authenticity in business.
00:00 Welcome to the Firehouse Salon
00:07 The Importance of In-Person Connections
00:29 Exploring Community Dynamics
01:04 Introducing the Panelists
01:30 Defining Community
03:54 Challenges of Scaling Communities
10:50 The Role of Events in Building Community
16:27 Sustainability and Sobriety in the Music Scene
18:17 Carbon Neutral Event Initiatives
18:46 Inspiring Communities and Event Brands
19:54 Club Culture and Community Vibes
21:05 The Role of Founders in Community Building
23:24 Authenticity in Marketing and Branding
25:06 Challenges and Strategies in Marketing
31:52 Feedback and Adaptation in Business
35:40 Concluding Thoughts and Future Plans -
In this episode, hosts Ashley Pollak and James King discuss the lost art of letter writing. Turning to their patron saint, Howard Gossage, they explore how his letter writing turned ink into conversation and later collaborations with iconic figures like John Steinbeck and Marshall McLuhan.
From putting pen to paper to sending voice notes, Ashley and James share how they have used unconventional forms of communication to open doors and forge new relationships.
Whether you're looking for a reason to reach out to someone you admire, or you're wondering what the modern equivalent of a pen pal looks like today, listen on. -
This episode features an insightful conversation with Andy Pearson, VP of Creative at Liquid Death. Discover how Liquid Death's unique approach to humour-driven, engaging, and purpose-driven marketing parallels Gossage’s philosophy. Andy shares his journey from ad school to building a radically creative brand, discussing standout campaigns and the strategy behind Liquid Death’s success. This episode underscores the importance of entertainment and genuine engagement in marketing.
00:00 Introduction to the Firehouse Salon and Howard Gossage
03:15 The Creative Journey of Andy and Liquid Death
05:41 Innovative Marketing Strategies and Campaigns
08:32 The Philosophy Behind Liquid Death's Marketing
11:52 Challenges and Criticisms in the Marketing World
15:15 Liquid Death's Unique Approach to Branding
23:31 Future Aspirations
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Our latest monthly online meetup bringing together diverse minds come together to discuss topics aimed at broadening perspectives.
This episode host Ashley Pollak brings together a fantastic group of humans - Motorbike Innovator Hugo Eccles, Comedian Pierre Hollins, Creative Craftsman Jamie Bell and my Tediophobe Sophie Whippy
We delved into the concept of absurdity, particularly how it can be based on either nonsensical or hardworking principles to effectively communicate serious messages. Explored various examples of successful campaigns utilising absurdity, including famous ads like the Monty Python radio ad and campaigns by brands like Liquid Death and Elvie.
We explored the need for authenticity and real observation in absurdity to make a lasting impact, and how brands can leverage absurdity to stand out and resonate more with their audience. -
In this episode hosts Ashley Pollak and James King explore the groundbreaking work of advertising legend Howard Gossage, focusing on his use of absurdity and humour. They discuss how Howard challenged industry norms with campaigns like the Qantas Airlines promotion, where he offered a live kangaroo as a prize, and his partnership with comedian Stan Freberg on the Contadina tomato paste ads, which helped the brand rise to the top of its market. The conversation also covers Howard's Pink Air campaign for FINA, where he humorously promoted the fictional "pink air" for tires, creating engagement and community around the brand.
Ashley and James explore how the trauma of World War II led to a surge in absurd, anarchic comedy, particularly in Britain with shows like The Goon Show, featuring war veterans like Spike Milligan, Peter Sellers, and Harry Secombe, who used humour to process their experiences. This post-war comedy, born as a reaction to the serious and repressive atmosphere of the time, provided escapism and influenced global humor, paving the way for Monty Python. The hosts discuss how this shift in humor eventually made its way into advertising, with Howard Gossage pioneering the use of wit and absurdity in his campaigns. -
We delve into the multifaceted world of attention in today's digital age, traversing the spectrum of focused obsession and casual consumption, unravelling how attention works, its implications for both content creators and consumers.
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Join hosts Ashley Polak and James King as they delve into the inventive world of advertising legend Howard Gossage.
In this episode, they explore Gossage's unique approach to capturing attention through the ingenious paper airplane competition, created to entice major airlines to advertise in Scientific American. Discover how Gossage's playful and interactive campaign not only met its objectives but also became a cultural phenomenon, drawing entries from around the globe and securing extensive media coverage.
Learn about the strategies behind the campaign, the humorous and creative elements involved, and the enduring impact of Gossage's innovative advertising methods. Plus, enjoy special insights from industry experts and a clip from the legendary Peter Coyote. -
Welcome to The Firehouse Salon Live. In this episode Emma Stackhouse, Ashley Pollak, Sam Richardson, Adam Skuse, and Justin Obermann discuss how Gossage’s approach to interactive and participatory advertising is still relevant. The panel explores how modern brands can integrate personalisation and tactile experiences, akin to Gossage's use of coupons, in a digital age. They delve into the impact of social media and platforms like LinkedIn, emphasising the importance of bravery in creative marketing, and the potential for reinstating more human, conversational elements in advertising.
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"This is a story about an ad. It also says a good many implicit things about the ad-reading public...
You can take a look at the ad here
The ad is question sang the praises of a certain make of shirt, and it appeared in the New Yorker. In order to demonstrate the excellence of the shirtmaker's workmanship, a handkerchief-sized piece of shirting mysteriously equipped with buttonhole and pocket was offered free to readers who would write in and say what they thought the thing was for. Suddenly the "Shirtkerchief" was famous and Miss Afflerbach was deluged with mail. At last count, 11,342 people had written in - a record-breaking response in The New Yorker's experience..."
Howard Luck Gossage, 1960
This podcast episode documents that marvel. -
Join us as we recreate the Firehouse Salon that Howard Gossage and his gang ran in the 1960s. This month, we will be discussing a campaign created by Gossage which inspired a fashion revolution, and exploring if that's STILL possible today...
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A beer company, classical music radio station and clothes manufacturer walk into a bar... and create a never-seen-before product paving the way for fashion in years to come.
You can take a look at the ad that started the story here
But instead of a bar, imagine an ad agency in the heart of San Francisco.
And instead of a bartender fixing the drinks, imagine Howard Gossage (ad-man meets Socrates) fixing all their business problems with one simple ad. -
In this live edition of the show join recovering journalist Pia Hinckle, New Yorker journalist Nick Romeo, Radio Producer Jago Lee, Writer James King and your host Ashley Pollak as we explore all things radical, including what it means to 'stir the beehive.' 🐝
Hinckle gained his reputation as the radical author and editor of Ramparts Magazine - a spectacular San Francisco muckraker that captured the spirit of the 60s and repeatedly scooped the New York Times, revolutionising American journalism forever.
Today, when journalism has largely become an extension of clickbait marketing or the all-too-familiar 'safe zone', it's hard not to question if journalism is hitting the mark. What does it take to create a radical piece of copy? And who is doing it today? -
In this episode we "uncover the largely untold story of Ramparts magazine, the spectacular San Francisco muckraker that captured the zeitgeist of the '60s and repeatedly scooped the New York Times, changing American journalism forever"
You can see a selection of the amazing covers from the magazine here
We interview Peter Richardson who has written critically acclaimed books about the Grateful Dead, Ramparts magazine, and Carey McWilliams, the radical author & journalist of The Nation magazine.
About the show - We've now got into a rhythm with our format. New episodes will now be released fortnightly usually on a Wednesday. The Firehouse Salon live events take place once a month.
Theme music - Translucent Mind by Jamison Dewlen -
In this live edition Sherry Horowitz and Neil Davidson join our host Ashley to explore how Marshall McLuhan's predictions have to come to pass in the age of AI, and the role that creative people can play in leveraging the possiblities.
About the show - We've now got into a rhythm with our format. New episodes will now be released fortnightly on Wednesdays. The Firehouse Salon live events take place the second Thursday of each month. -
In this episode we explore the ideas, observations and 'predictions' of Marshall McLuhan, the Canadian professor who Wired magazine called their patron saint.
Our hosts on this episode - Ashley Pollak and James King, discuss the relevance of McLuhan's thinking today, sharing archive clips for context. We also are really grateful to Andrew McLuhan for joining us for an interview. Marshall's grandson runs the McLuhan Institute and helps to make much clearer the key tenets of McLuhan and how we can apply the thinking to be more aware of the effects technology has on us.
About the show - We've now got into a rhythm with our format. New episodes will now be released fortnightly on Wednesdays. The Firehouse Salon live events take place the second Thursday of each month.Archive source:
This Is Marshall McLuhan - The Medium Is The Massage (1967)
https://www.youtube.com/watch?v=cFwVCHkL-JU&t=676sTheme music - Translucent Mind by Jamison Dewlen
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Join the Tediophobes and friends as we recreate the Firehouse Salon that Howard Gossage ran with his gang in the 1960s. In this second edition we bring together inspiring speakers to discuss the work of EF Schumacher and debate the idea that growth is an essential part of the global economy. This leads us onto discussion and examples of how thinking small and local can lead to big things.
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In this episode we explore the economic concept 'Small is Beautiful' and it's relevance to the Howard Luck Gossage story.
Howard always believed in keeping things small. His ad agency for example never grew beyond 12 staff, and his infamous New Yorker ads would run just once.
His discovery of an anarchic, philiosopher, economist Leopold Kohr led to his involvement in a revolution in the Carribean. We'll be covering that story about Anguilla in a future episode.
In this show we get the chance to hear more from Kohr himself, along with his pupil E FSchumacher. Their thoughts are especially relevant now to the challenges of economic growth, the digital world and Artificial Intelligence.
Archive sources:
1989 radio interview with Leopold Kohr, interviewed by David Cayley
https://www.davidcayley.com/podcasts/2017/11/25/leopold-kohr
Small Is Beautiful: Impressions of Fritz Schumacher
Directed by Donald Brittain, Barrie Howells and Douglas Kiefer - 1978 | 30 min
NFB.ca
https://www.youtube.com/watch?v=AIlsgMngyhE&t=533s
Theme music - Translucent Mind by Jamison Dewlen - Mostrar mais
