Episódios
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This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business.
From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It’s not about staying busy to prove your worth. It’s about building a life filled with beauty, meaning, and joy on your terms.
If you've ever struggled with feeling "not good enough," or if you're rethinking what a fulfilling life really looks like, this episode is your sign to pause, reflect, and redefine success.
In This Episode, Jen Shares:
🌸 Her lifelong journey with feeling unworthy—and how she’s healing
🌿 The pressures of hustle culture and why busy ≠ success
🐐 The realities (and hilarity) of farm life with animals, kids, and chaos
🎯 How her coaching and mastermind community fuel her joy
💡 Why success now means peace, connection, and alignment—not just productivityKey Takeaways:
✔️ Your past doesn’t define your future—but it helps explain it
✔️ True success evolves and should feel good, not exhausting
✔️ Being around people with big goals can be life-changing
✔️ Your floral business can be the vehicle for your dream life
✔️ You deserve more than burnout—you deserve beauty, balance, and joyResources & Links:
🌸 Join the Floral Hustle Mastermind
📱 Follow Jen on Instagram: @thefloralhustle
🎧 More episodes of The Floral HustleQuotes Worth Sharing:
💬 “I can’t define success by busy anymore.”
💬 “Your floral business can change your life. It can change you.”
💬 “You deserve a beautiful, amazing life—and it doesn’t have to be earned by burnout.” -
Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.
If you’re spending hours on low-value tasks and wondering why you’re burnt out, this episode will help you shift into true CEO mode. You’ll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.
In this episode, we cover:
✔️ What qualifies as high-value vs. low-value tasks
✔️ How to stay in your “zone of genius”
✔️ The surprising power of flower friends and support systems
✔️ Why even first-time wedding bookings deserve delegation
✔️ How to audit your time for better business resultsWhether you're designing solo or managing a team, this is your reminder that you are the CEO—and it’s time to start acting like it.
Timestamps:
[00:00] Welcome + a wild week behind the scenes
[03:45] The difference between high-value and low-value tasks
[07:00] Jen’s “zone of genius” and why yours matters
[10:10] Delegating, outsourcing, and why it’s never too early
[14:20] Support systems: The power of your flower community
[18:00] Take a task audit: Are you busy or building something?
[21:15] Final thoughts: protect your magic, protect your timeLinks & Resources:
🌸 Join the Floral Hustle Facebook Group
🌿 Check out the Floral CEO Mastermind
📲 DM me on Instagram with your biggest aha! – @thefloralhustleRelated Episodes You’ll Love:
🎧 How to Get More Wedding Inquiries (and Actually Book Them)
🎧 Feeling Burnt Out? Here’s How to Reignite Your Passion
🎧 5 CEO Habits That Will Transform Your Floral BusinessLet’s Connect:
📸 Instagram: @thefloralhustle
🌐 Website: http://www.thefloralhustle.com
🎙️ Don’t forget to subscribe and leave a review—your support helps more florists find this show! -
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In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you.
Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn’t a luxury… it’s a lifeline. She also shares actionable micro-habits, mindset shifts, and creative ways to invest in your growth without needing a ton of time or money.
What You’ll Learn:
🌸 Why Jen went from “I don’t have time” to “I don’t have time NOT to grow”
🌸 The baby steps that made a massive difference in her life and business
🌸 Journaling, affirmations, and visualizations that actually work
🌸 Free and low-cost ways to start your personal development journey
🌸 The importance of connection, community, and emotional wellness
🌸 How habit stacking can help you integrate growth into daily life
🌸 The mindset that makes success feel not just possible, but inevitablePowerful Quotes:
💬 “Growth takes space—and you deserve to make that space for yourself.”
💬 “I used to think personal development was a luxury. Now I know it's survival.”
💬 “Visualization isn't just dreaming. It's rehearsing your success in advance.”Resources & Links:
🔗 Join the Floral CEO Mastermind – Where community + strategy = transformation
🔗 The Floral Hustle Facebook Group – A free space for florists to ask, learn, and connect
🔗 Follow Jen on Instagram – For more mindset + biz tipsReady to grow?
DM Jen on Instagram and tell her: What’s ONE small step you’re taking toward your best self this week? -
In this week’s minisode of The Floral Hustle, Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency. From booking weddings to growing your network and leveling up your mindset, consistency is the not-so-glamorous yet absolutely essential ingredient.
Jen shares personal stories and coaching insights that show how taking consistent action (even small steps!) builds momentum, confidence, and results over time. If you’ve been feeling stuck, inconsistent with marketing, or unsure how to stay motivated—this pep talk is for you.
What You’ll Learn:
🌸 Why consistency beats short bursts of hustle every time
🌸 The “stretch goal” method Jen uses to build long-term habits
🌸 How to stop ghosting your goals when things get hard
🌸 Why your momentum stalls when you only act during the highs
🌸 The first thing to do if you don’t have a growth plan
🌸 How the Floral CEO Mastermind helps you stay consistent and accountableKey Quote:
💬 “Success doesn’t come from going big once—it comes from showing up when no one’s watching, again and again.”Links & Resources:
🔗 Join the Floral CEO Mastermind – Get consistent support, strategy, and community
🔗 Follow Jen on Instagram – Your behind-the-scenes floral biz BFFSubscribe & Review:
If you loved this pep talk, hit follow and leave a review. Every share helps other florists grow with confidence and clarity. -
In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked at a $225 tall centerpiece. She dives deep into the psychology and math of floral pricing, why “cheap” isn’t the word to use (say “value-based” instead!), and how to build confidence by pricing for profit, not panic.
If you're feeling confused or frustrated about pricing—or underpaid for your talent—this episode is a must-listen.
🔑 Key Takeaways:
Value-based language matters: Use terms like “value-based flowers” instead of “cheap” to elevate perception.Clients don’t know what flowers cost—pricing transparency helps.Your perception of “affordable” may be completely different from your client’s.Stick to your formulas: Jen explains her go-to pricing method (3x markup, double hard goods, + labor percentage).Labor isn’t optional—price it in. Tear downs, deliveries, installations all carry cost.Repurposing ≠ free: If you’re moving florals post-ceremony, charge for that time.Expenses add up: Car maintenance, freelancers, gas, rentals—it all cuts into your bottom line.Confidence is cash: Knowing your worth and standing firm attracts the right clients.📌 Pricing Formula Recap:
Flowers: Wholesale cost × 3 (or more depending on your market/expenses).Hard Goods: Double your cost (i.e., $7 vase → $14).Labor: Add 25–35% of the subtotal (or more depending on setup complexity).Delivery/Setup/Tear Down: Charge based on time, staff, venue logistics, and stress level (yes, that matters!).💡 Resources Mentioned:
✅ Free Pricing Guide: http://thefloralhustle.com/pricing💪 Floral CEO Mastermind: http://thefloralhustle.com/mastermind -
In this episode of The Floral Hustle, Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationships that grow your floral business. From connecting with planners to adding value for fellow vendors, she breaks down exactly how to build vendor relationships that actually lead to real bookings.
If you’ve ever felt awkward about networking or unsure how to approach vendor relationships, Jen walks you through simple, genuine ways to show up and serve others in your industry. You’ll hear how years of thoughtful touchpoints turned into high-paying referrals, why vendor trust is a referral goldmine, and how to make yourself memorable in any room.
What You’ll Learn:
🌸 Why networking isn't just for extroverts—and how to start
🌸 How Jen built a relationship over 3 years that led to 2 big bookings in one month
🌸 Ways to make yourself memorable with vendors and planners
🌸 How adding value (even in small ways) builds trust and connection
🌸 The real ROI of investing in relationships—even before they pay off
🌸 Why your network can become your biggest marketing assetKey Quotes:
💬 “I wish we did more networking in our industry—because the referrals that come from true relationships are game changers.”
💬 “You never know when a connection you've nurtured will turn into a major opportunity. Sometimes it just takes time.”Resources Mentioned:
🔗 The Floral CEO Mastermind – Join Jen’s community of floral business owners
🔗 Follow Jen on Instagram – Let’s connect and keep the conversation going!Subscribe & Review:
Loved this episode? Make sure to follow, rate, and leave a review. Your support helps the podcast reach more flower friends just like you! -
Episode Summary:
In this empowering episode, Jen dives into the power of unapologetic confidence and how it’s been the driving force behind building her dream life and thriving floral business. If you’ve ever found yourself playing small, over-apologizing, or waiting for “someday” to feel confident, this episode is your wake-up call. Jen walks you through why confidence isn’t optional, how to build it without being cocky, and the exact mindset shifts that changed everything for her—and can for you too.What You’ll Learn:
🌸 Why confidence is a non-negotiable in business (and life)
🌸 The difference between confidence and cockiness
🌸 How to stop shrinking yourself to make others comfortable
🌸 The 3-step framework for building unshakable confidence
🌸 How micro-wins lead to major momentum
🌸 Why “thank you for your patience” is better than apologizing
🌸 Real-life moments where confidence defused client stress and built trust
🌸 Why mindset—not mechanics—is the key to real growthKey Quote:
"Confidence isn’t cocky—it’s clarity. It’s knowing you deserve your dream life and showing up for it, fully and unapologetically."Power Prompts for Listeners:
💥 What are you unapologetically confident about today?
💥 What affirmation can you record and listen to daily to rewire your mindset?Mentioned in This Episode:
Floral CEO Mastermind – the support, accountability, and strategy you need to level upJen’s go-to affirmations for stepping into confidenceEncouragement to DM Jen on Instagram and share your confidence declaration! @thefloralhustle -
In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle, Jen opens up about her journey as a mother and business owner—from traumatic birth stories and parenting a child with autism, to managing chaos while building a multiple six-figure floral business. She shares unfiltered truths, emotional milestones, and the essential mindset shifts that helped her stop surviving and start thriving. If you’re a mom who feels like you’re doing it all and still falling short, this episode will leave you feeling seen, supported, and inspired.
What You’ll Learn:
Jen’s raw story of motherhood, entrepreneurship, and everything in betweenHow to stop building your business on “leftovers”The power of believing you deserve more—even while raising kidsWhy perfection isn’t the goal (and never was)The importance of asking for help—at home and in businessHow to have hard conversations with partners to get the support you needWhy your kids can be part of your business story—not a reason to hideThe value of celebrating wins, even the small (or hard-fought) onesWhy giving yourself grace is not weakness—it’s strategyJen’s mantra: “Everything is figureoutable”Key Quote:
"You can't build a business on an empty cup—and your family needs you to be full."Links & Resources:
Join the Floral CEO MastermindListen to Jen’s past episodes on outsourcing and [creating space as a mom CEO]Follow Jen on Instagram: @thefloralhustlePerfect For:
Florists, creative entrepreneurs, and any mom who’s ever wondered how to do it all—or realized she doesn’t have to. -
In this empowering episode of The Floral Hustle, Jen revisits the power of outsourcing—not just as a business strategy, but as a lifeline for florists who are juggling weddings, kids, content, and chaos. From freelancers and social media help to bucket-washing and childcare, she breaks down real-life examples of how outsourcing key tasks can help you protect your energy, scale your business, and love your life more. If you're running on fumes and trying to do it all yourself, this episode is your permission slip to finally let go and grow.
What You’ll Learn:
Why even 7-figure business owners don’t fully outsource their voiceHow to delegate social media without losing your brand voiceThe truth about freelancers vs. employees (and how to hire smart)Jen’s go-to tips for finding trusted teardown teams and bucket-washersThe surprising ways outsourcing has helped her be a better momThe mindset shift needed to release control and still feel alignedWhy outsourcing creates space—and why space creates successHow part-time childcare helped Jen build a multiple six-figure businessKey Takeaway:
You can’t scale your business on an empty tank. Smart outsourcing creates the space you need to step into your CEO role—without sacrificing your creativity, family, or sanity.Links & Resources:
Apply for the Floral CEO MastermindFollow Jen on Instagram: @thefloralhustleTools mentioned: Planoly, Fiverr, Upwork, QuickBooksRelated episodes: [How to Hire Freelancers for Your Floral Business], [Outsourcing as a CEO Florist] -
In this episode of The Floral Hustle, Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it’s all about pricing transparency. Jen breaks down how this simple shift—openly sharing pricing and offering easy, a la carte-style ordering—has made Poppy so appealing, and why florists should stop resisting this strategy. If you're tired of getting ghosted, want to book more budget-friendly weddings, or are simply ready to simplify your process, this episode is packed with actionable insights.
What You’ll Learn:
Why pricing transparency is a floral industry game changerHow Poppy’s business model mimics a la carte flower programsThe dangers of working for companies that undervalue local floristsHow to structure your own a la carte flower offeringsJen’s tips on building base recipes and “starting at” pricingWhy you don’t need to custom-quote every bouquetHow Jen generated $36K+ from her a la carte weddings with minimal effortSteps to make your floral business easier and more profitableLinks & Resources:
Poppy Flowers WebsiteListen to Jen’s past episodes on a la carte flowersWant help building your a la carte program? DM Jen on Instagram @thefloralhustleApply for the Floral CEO MastermindFollow Jen:
Website: http://www.thefloralhustle.comInstagram: @thefloralhustle -
00:00 Introduction and Revenue Insights
01:40 Custom Funeral Arrangements
04:30 Creative Proposal Planning
05:55 Silk Flowers and Designer's Choice
11:04 A La Carte Flowers and Final Thoughts -
This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tangible change.
If you're feeling stuck, discouraged, or unsure of how to move toward your goals, this episode will give you a powerful reminder: you don't have to stay where you are. You can build the life you dream of—and it starts today.
🌟 What You’ll Learn:
What true manifesting really means (it's not just "wishing")Why support systems (partners, coaches, communities) matter so muchHow to spot and overcome limiting beliefs around money, success, and worthinessWhy small daily actions create your “ripple” toward the life you wantHow to know if you’re out of alignment—and how to course-correctA heartfelt reminder that your dreams are not “too big” or “too much”Real talk on why a supportive environment accelerates your growth🌸 Key Mindset Shift:
Your dream life doesn't just appear — you build it, piece by piece, by changing your thoughts, your expectations, and your surroundings.💬 Favorite Quote from Jen:
"Success becomes inevitable when you surround yourself with people who are in the pursuit of something bigger."✨ Want to Grow With Support?
If you're ready to dream bigger, build smarter, and finally have the community you deserve, join the Floral CEO Mastermind!
👉 http://thefloralhustle.com/mastermind -
This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you’ve ever wondered how to prioritize when everything feels urgent, this is the episode for you.
Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success when perfection isn’t possible. Whether you’re a full-time florist, a side hustler, or a parent balancing it all, this is your permission slip to rest, refocus, and crush your goals one step at a time.
🌟 What You’ll Learn:
How to prioritize your time for maximum impactJen’s real-life “hierarchy of tasks” to avoid overwhelmThe importance of rest—and why it is productiveHow to create mental wins with systems like TrelloTips for batching your time and using “theme days”How to shift your mindset from perfection to progressWhy you must take care of yourself firstA behind-the-scenes peek at Jen’s own week (it’s A LOT!)🧠 Mindset Reminder:
Even if your to-do list isn’t done, you are doing enough. Your success doesn’t have to look like anyone else’s—especially not what you see on Instagram.🌸 Want More Support?
Join Jen’s Floral CEO Mastermind—a high-touch, life-giving space for florists who want to grow, feel supported, and actually love their business.
👉 http://thefloralhustle.com/mastermind
or DM Jen @thefloralhustle on Instagram to learn more! -
In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.
She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emotion and experience behind the design—not just the flowers—helps close the deal.
🌟 What You'll Learn:
Why selling the story behind an installation is essentialHow to craft head-turning concepts that clients say YES toWhat words to use when describing your designs to sound elevated and polishedHow Jen uses Pinterest/Instagram as an “idea factory” for creativityThe power of being an "idea house" for clients (and how it helps you stand out)The importance of matching your proposal visuals to the price pointReal examples from Jen’s recent workshop on cultural wedding designs📅 Save the Date:
Jen’s next Floral Rockstar Retreat is happening August 17–19 at her new Minnesota farm! Get ready for two immersive days of creative floral design, business elevation, and, yes, chickens.📲 Connect & Learn More:
➡️ Follow Jen on Instagram @thefloralhustle -
In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence.
If you've ever needed a reminder that your dreams are possible and that you’re more powerful than you think, this one’s for you.
🧠 Topics & Lessons Covered:
🌱 The power of patience: “If it’s not a heck yes, it’s a heck no.”
🏡 Manifesting the dream: Closing on the farm and seeing years of vision come true
🧭 Your dream isn’t selfish—it can create ripples of impact
🪞 You are a mirror to your children, your clients, and your community
💬 Why you must ask clarifying questions in your business
🚫 The importance of standing up for yourself when boundaries are crossed
🌸 How comparison (hello, fraudy feelings) can be flipped into gratitude and perspective
🔍 Why being curious and asking questions can lead to unexpected blessings
💖 You don’t need to impact thousands to make a difference🌟 Notable Quotes:
“Your dream can make a difference. It doesn’t have to be big—just real.”
“You are a mirror. And what you model, others reflect.”
“Sometimes the lesson isn’t in the success—it’s in how you recover from a misstep.”🎧 Why You Should Listen:
This episode is full of real talk and raw lessons from behind the scenes of a successful florist and coach. Whether you're chasing a big dream, struggling with client boundaries, or just trying to stay confident in a sea of comparison, Jen’s insights will hit home and lift you up.📌 Action Step:
Take one dream, no matter how big or small, and start talking about it like it’s inevitable. Start showing up for it like it’s already on its way.🛠️ Resources Mentioned:
🌸 The Floral Hustle Coaching Page
🌻 Upcoming Floral Rockstar Retreat on the Farm – stay tuned for details!
📩 thefloralhustle.com📲 Stay Connected:
Instagram → @thefloralhustle
Website → www.thefloralhustle.com
Subscribe, Rate & Review — Your reviews help the show grow! -
Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn’t as full as you’d hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one.
Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing.
🧰 In This Minisode, You’ll Learn:
✔️ Why feeling stressed about bookings is normal—but panic is not the answer
✔️ How to audit and adjust your website, IG, and follow-up systems for better conversions
✔️ Creative visibility tactics (like date availability graphics & story engagement)
✔️ How to reconnect with old leads that might still book
✔️ A mindset shift from “I’m behind” to “I’m pivoting”
✔️ Networking and mini gift ideas that win over planners and venues
✔️ Limited-time promos to fill your slower months fast
✔️ Why “no one’s coming to save you”—and why that’s actually empowering💬 Floral Hustle Takeaways:
✨ Strategy books weddings, not stress
✨ Consistent, intentional action leads to results
✨ Show up, get seen, and ask for the booking
✨ “You are not behind—you’re just at a pivot point.”🔥 Action Challenge:
Pick ONE idea from today’s episode and implement it today—whether it’s emailing a planner, posting your availability, or revisiting old leads.🎁 Bonus Freebie:
📥 Grab the FREE Social Media Guide for Florists
http://thefloralhustle.com/social💡 Related Episodes:
🎧 Handling Difficult Pricing Conversations
🎧 Base Recipe Pricing 101
🎧 How to Book More Weddings with Instagram📲 Stay Connected:
Instagram → @thefloralhustle
Website → www.thefloralhustle.com
Subscribe & Leave a Review — It helps other florists find the pod! -
The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams.
You’ll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your boundaries and your sanity.
🧰 In This Episode, Jen Covers:
✔️ How to reframe pricing convos so clients feel supported (not blindsided)
✔️ A step-by-step script to handle unrealistic expectations with kindness
✔️ How to use phrases like “value-based blooms” to educate without overwhelming
✔️ The power of setting pricing anchors early using your brochure
✔️ When to ask: “Is your floral vision or your budget more important?”
✔️ How to channel creative thinking with airy design, pin frogs, and substitutions
✔️ Why your energy during the consult can make or break the sale
✔️ How to avoid fueling fear about tariffs—and instead build trust with humor + honesty🌼 Flower Hustle Wisdom:
🌸 Join the Floral CEO Mastermind: thefloralhustle.com/mastermind
✨ “You’re not here to be an asshole. You’re here to educate.”
✨ “Don’t say cheap—say value-based.”
✨ “Choose peace. Choose to be a solution provider.”
✨ “Enthusiasm and excitement can overcome pricing objections.”💬 Connect with Jen:
📸 Instagram: @thefloralhustle
💻 Website: www.thefloralhustle.com
🎙️ Subscribe & Leave a Review to help more florists grow their dream biz! -
Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it’s unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing 😳).
If you’ve been spiraling over what's out of your control, this episode gives you the mindset tools and strategies to take your power back. Jen offers simple, actionable tips that can help you reset, reframe, and regroup—so you can run your business from a place of grounded confidence and not chronic anxiety.
🧘♀️ What You'll Learn in This Episode:
Why Jen claps her hands and says “I don’t do overwhelm” (and how it actually helps)How to pattern-interrupt spiraling thoughts and shift back into problem-solving modePractical ideas to reset—like detoxing your inbox, muting draining accounts, and having hard convosWhy everything is “figureoutable” (thanks, Marie Forleo!)The power of feedback loops and how to give/receive feedback in business with graceHow to tell when your support system is fueling vs. draining youThe connection between energy and success—and why Jen believes your vibe predicts your outcome🛠️ Resources & Tools Mentioned:
Marie Forleo’s "Everything is Figureoutable" philosophyJen’s mantra: “I don’t do overwhelm.” (Feel free to borrow it!)The Floral CEO Mastermind – A space to get support, find your people, and take confident action in your business. -
In this week’s episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.
Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what’s really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow.
📌 In This Episode, You’ll Learn:
Why Instagram is a long game (and why that’s okay)How to stop letting imposter syndrome run your social media strategyWhat content pillars are and how to use themHow to build trust and likability with potential clientsThe difference between consuming and creating on InstagramTactical ways to book weddings directly through IGHow to use tags, stories, and DMs to build vendor relationshipsWhy strategic engagement is key—and how to do it in just 10 minutes a dayJen’s personal Instagram rituals that actually move the needle💡 Free Resource:
Need help getting your Instagram strategy in shape? Download Jen’s FREE social media guide:
👉 http://thefloralhustle.com/social🔥 Quote of the Week:
"Are you adding value—or just taking? Instagram is full of taking. Be the florist who gives."📲 Let’s Connect:
Follow Jen on Instagram @thefloralhustle
DM Jen your biggest Instagram win or struggle—she loves to cheer you on! -
Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!
From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m breaking down exactly how I made it happen (without losing my mind). If you’ve ever had a last-minute event come in hot, this episode is packed with tips to streamline your process and keep your cool.
What You’ll Learn:
✔️ My go-to process for tackling last-minute large-scale floral events
✔️ How to quickly create a design plan based on mood boards and walk-throughs
✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!)
✔️ Tools & platforms I used to pull it off (like Komet and Holex)
✔️ Why labor planning is just as important as flower ordering
✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep!Timestamps:
[00:00] The call that kicked off a 40K event with no florist, no plan, and no time
[01:00] Mood boards, walk-throughs, and design concepts in 24 hours
[02:30] Sourcing vases and building centerpiece tiers
[04:00] Getting budget approval + setting expectations
[05:15] How I used Holex and Komet to source thousands of stems
[07:00] Securing labor and building a time-based staffing plan
[08:30] Ordering orchids from Thailand & navigating snowstorm chaos
[10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off!Resources & Links:
🌿 Want Support for Big Events Like This? Join the Floral CEO Mastermind: thefloralhustle.com/mastermind
📩 Got questions or last-minute event stress? DM me anytime on Instagram: @thefloralhustleRelated Episodes:
🎧 Easy-Peasy Pricing: Base Recipe Breakdown for Bouquets
🎧 From Dumpster Fire to CEO Mode – How to Reset When Life Gets Crazy
🎧 Becoming the Go-To Florist for Vendors, Venues, and MoreLet’s Connect!
📸 Instagram: @thefloralhustle
💻 Website: www.thefloralhustle.com
🎙️ Enjoying the Podcast? Subscribe & leave a review—it helps more florists find us!Takeaway:
Last-minute events don’t have to be overwhelming. With the right systems, tools, and mindset, you can pull off big things—beautifully and profitably. You've got this! - Mostrar mais
