Episódios
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In this episode, we visit Bain & Company's London Office to speak with Bahige El-Rayes, Partner specialized in Operations. In this conversation, you'll hear his take on the current state of the Consumer Goods industry and how Supply Chain can play a role to help companies win in the future.
In this conversation you'll hear about:
Bahige's take-aways from the Procurement Leaders Converence Post-COVID FMCG: are the winners now losers? Main challenges for Consumer Goods companies to find growth How companies can leverage Supply Chain for growth and the right KPIs and metrics to measure this What type of leader a modern Supply Chain needs Sustainability and circular supply chains: what's happening there?More:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Daniel is joined by Sri and PVSB from our sister podcast The CPG Guys to go over the main highlights of this year's Shoptalk Europe!
More:
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Rob Chatwin is currently CEO at The Eden Project, a remarkable visitor attraction based in Cornwall. Before this, he had a remarkable career in Consumer Goods. In this conversation, we go over some of the high stakes Mergers and Acquisitions he participated in, like integrating Avon or The Body Shop into Natura.
Tune into this podcast to learn about:
His unique life background starting in his native Brazil Career path in Consumer Goods Natura and their track in Mergers and Acquisition Synergetic and non-synergetic acquisitions: why both can work M&A in Consumer Goods right now His current role at The Eden ProjectMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
The whole FMCG Guys team is in Barcelona for Shoptalk this week, so we'll be taking a short break. Back on Saturday!
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In this episode, we are joined by Sr. Director of Professional Services Ben Robins live from Stackline's EMEA Ecommerce Summit in Shoreditch, London. In an omnichannel world where FMCG brands are struggling to engage, attract and loyalize consumers, in this conversation you'll hear how this AI-Enabled Retail Intelligence and Activation Platform is supporting over 7,000 in navigating this journey.
Watch on YouTube: https://youtu.be/7T-40jLOhDQ
Topics covered:
Key Challenges FMCG Brands have when approaching commerce Why the Digital Shelf has become crucial for brands How to effectively engage with AI Key trends in Consumer Goods commerce Data: how to manage it to later get effective outcomes The Loyalty issue: why so few consumers remain repeat purchase and what to do about it Mapping consumer engagement points Approaching cyber holidays such as Prime Day, Singles Day or Black FridayMore:
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Christophe Mahaut heads up supply chain at one of the most exciting sports brands right now: Brooks Running. Currently the leader in the performance running category in North America, the Berkshire Hathway owned, Seattle Based company, has really ramped up in the last decade to become a global player. This growth wouldn’t be possible without a solid operational backbone, which is already preparing for the next growth stage.
Tune into this podcast to learn how Christophe is preparing to reach more consumers and shares his thoughts on:
His career beginnings and how he ended up in supply chain Transitioning from Fast Moving Consumer Goods to Sports Apparel The runner at the center as the key reason behind Brooks’ last successful years Supply Chain Complexity: what are the key pillars of the function How global challenges will affect trade routes What Supply Chain Leaders need to do to have a “seat at the table” and occupy a central function in a company’s strategyMore:
Prior Brooks Running Episode with Matthew Dodge: https://www.fmcgguys.com/matthew-dodge-brooks-running/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Russell Close is Carlsberg’s Global eCommerce Director. In this unique role, he overlooks the Danish Brewer's Digital Strategy across Global Markets, from Europe to Asia. Having worked in Online for many years at the likes of Coty, he comes to the show to explain the uniqueness and what attracted him to the category, the current status of it and the key routes of growth.
Christina and Daniel really enjoyed this conversation, which covered:
Russ' current role and career path prior What he learnt setting up eCommerce in Beauty Taking a role in a much less digitally advanced category five years ago The key pillars for growth Driving eGrocery across markets Looking at eCommerce as a full-funnel proposition Emerging Marketing ChannelsMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
With 66% of FMCG's growth coming from Digital Platforms, it's obviously a no-brainer to invest in this channel. But with all the layers of complexity that have been added in the last few years, where do you start? Our two guests today, Gemma Spence, Chief Digital Commerce Officer at VML and Anja Spielmann, Global Brand Experience Director at Mars, join the show to show us the different levers brands can pull to win on the famous Digital Shelf in 2024.
In this conversation, you'll learn about how to turn up online through:
The evolution of the Digital Shelf in the last years Lower funnel vs. Upper funnel Key Metrics when measuring online performance How FMCGs are reorganizing internally as a consequence of the evolution AI's potential role in making companies more agile and fast The Kitchen: Mars' cross-agency collaboration platformMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Our guest is Steph Lilley, General Manager for Reckitt’s Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a prominence of P&L roles.
Tune into this conversation to hear about:
Steph’s first leadership experience The learning curve when taking an international assignment in Russia The leadership style she’s developed in time Balancing being genuine with “getting results” Her experience being a woman in commercial roles Approaching diversity, equity and inclusion Leveraging Reckitt’s popular brands for societal changeMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
How can companies come up with new, relevant innovations without proper quality insights? Our guests Joris de Bruyne (CEO at EyeSee) and Joanna Dumont (VP Insights with experience at Danone and Colgate) join us to explain how today’s technologies can give better, more complete and accurate answers to the classic questions when it comes to understanding the consumer.
Get ready for a deep dive into the fascinating world of consumer insights through:
Answering questions: the primary role of insights and market reasearch across time Eyesee's unique mix-method research approach - the synergy of behavioral methods and surveys for more actionable insights Linking consumer insights to new product launches How insights leaders are getting together (Insights Lighthouse) to have a stronger voice in the industry Agency x FMCG Brands relationship: how to get the most out of it The power of Insights to debunk myths and pre-conceived thoughtsMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi’s, Maddy Booker-Price is now the Head of eCommerce at Urban Outfitters. She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through:
The role of an omni-channel Director in 2024 Working with cross-functional peers The importance of listening to the consumer Her vision of what an online store has to be Leaderships lessons learnt along the wayMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ The CPG Guys (US "Sister Podcast"): https://www.cpgguys.com/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
The consumer journey in today’s connected world is more complex and blurry then ever. In this episode, we bring you two experts from PriceSpider, the world’s leading commerce platform: Rae Guimond, Director GTM Strategy and Brett Banner, SVP Strategy. With them, we’ll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands.
Coinciding with the publishing of their Strategies for Grocery Brands to Thrive Amid Economic Uncertainty, North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about:
Take-aways from their recent consumer survey Top priorities and pain points for FMCG companies in 2024 What the shopper journey looks like nowadays and how FMCG companies can break through the noise and engage with them How can FMCG break down internal silos for a common effort in a connected commerce world Tips for consumer goods brands to stay relevant in a connected commerce worldMore:
Listen to Brett & Rae on The CPG Guys: https://www.cpgguys.com/pricespider/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce.
He joins Efrain and Daniel to speak about:
His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce Digital Commerce as a full-funnel proposition that drives the whole business forward Deploying Global know-how and capability into local markets Anticipating Shoptalk Europe (June 3-5) in BarcelonaMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Eva Gallocchio is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian illycaffè. She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US.
In this podcast, Efrain and Daniel speak with Eva about:
The changing Consumer and how Retail’s adapted How to be consistent at every touchpoint Differences between working in Fashion and FMCG Illycaffe’s footprint across out-of-home, Retail and DTC Leadership lessons from working abroad Exciting innovations coming at IllycaffeeMore:
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Our guest is Peter Vasilyev, Business Development Director Europe at Ailet, an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale.
Tune into this conversation to learn about:
How Image Recognition Technology can obtain store data with 95% accuracy Different KPIs that the technology supplies to FMCG companies Types of data that come from analyzing shelfs at scale How to implement the solution within a company What sets Ailet apart from other solutions in the marketMore:
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Julie Laurens' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre. She joins Christina and Daniel to speak about her journey, lessons learnt and why every future CEO will need digital experience.
Enjoy this conversation, in which you'll hear about:
Taking control of your personal and professional life regardless of your academic choice Acting as an entrepreneur in a big corporate Why eCommerce should a key building block for anyone that wants to lead a Consumer Goods organization How she leads and inspires teams and acts as a catalyst for change being genuineMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada.
Watch on YouTube: https://youtu.be/KmInwjw_8EM
Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/
In this conversation you'll hear about:
ABS Media Collective's Leadership and Retail Media journey A cookieless world: activating safe 1st party data and how to measure Approaching Retail Media as a Full-Funnel value propostion: partnering with Pinterest Uses of Artificial Intelligence Developing of in-store capabilities and how Europe is ahead of the US How measurement will be a competitive advantage and data as backbone for Retail Media growthMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World.
Jump on the show & you'll learn about:
A career that went from FMCG to Agency and back! Starting firstmovr and what this movement is all about Challenges for Brands in today's eCommerce How to drive incrementality by taking a full-funnel approach Influencing in-store from an omni perspective Measurement: how can brands quantify the impact on their business How should brands think about growth from a total category management perspectiveMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company.
Watch on YouTube: https://youtu.be/DmlnMkKwtYI
He joined Daniel live at the Retail Media Summit in Toronto to speak about:
Keurig Dr. Pepper’s portfolio of brands and category His own journey from managing the physical to the Digital shelf Media’s power across the funnel and tying online with in-store Advice to other FMCG brandsMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he’s creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels.
Tune in to learn about:
The objectives he sets when approaching a Digital Business His 3 key business pillars: dot com, developing marketplaces and in-store digitalization Career background at the likes of lastminute.com and Mango Building Omni capabilities like using stores as operational hubs The importance of consistency His contact with new technologiesMore:
Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian - Mostrar mais