Episódios
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In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & provide examples of how they impact your abilities and success as an entrepreneur.
Link to the original speech: https://fs.blog/great-talks/psychology-human-misjudgment/
Link to Poor Charlie’s Almanack: https://www.amazon.com/Poor-Charlies-Almanack-Charles-Expanded/dp/1578645018
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting.
V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to
Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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Today I share my experiences with imposter syndrome and some techniques I use to cope with it.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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Let’s face it…most meetings suck.
Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done?
Alex Lieberman has 7 important lessons to keep your meetings under control. By incorporating these lessons, you’ll know when a meeting is needed or not (Hint: most of the time, it’s not).
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a multibillion dollar people platform.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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Alex does a Founder's Journal variety show, covering some of his favorite topics from the week:
- Building one company vs. many
- The power of channel partnerships
- Pet psychics exist?
- AI audio business idea
- Great product thinking
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex talks about raising a preseed round for Distro & some takeaways from the process thus far.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex talks about his startup heroes and why they've changed over time.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in practice.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex shares his thoughts on quitting your business & how he thought about it while building Morning Brew.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex takes you through his 7 tips for pitching early stage investors on a preseed round.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex talks about why agencies are underrated especially in the age of AI. He shares why agencies are considered unsexy (relative to software businesses) & why that's about to change.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Morning Brew) and what motivates him today.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex walks you through his process for building an employee influencer program.
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business.
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Show Notes:
(0:00) A note from our sponsor
(4:26) Intro to seedstrapping
(6:20) Why seedstrapping is in vogue
(9:15) Founder take on seedstrapping
(12:40) VCs views on seedstrapping
(14:00) My take on seedstrapping
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Show links:
• HackerNews on seedstrapping: https://news.ycombinator.com/item?id=36508471
• VC on seedstrapping: https://x.com/nikunj/status/1908155930690359437
• Josh Payne Linkedin post: https://www.linkedin.com/posts/jnpayne_when-i-started-my-first-company-in-2011-activity-7292920969323503617-JJKk?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAuMh6ABe5yrIF2I6gDHnZ3Fpixhetg9Rfg
• Zapier CEO interview: https://www.youtube.com/watch?v=CZ36aQDjcC4&t=906s&pp=ygUSd2FkZSBmb3N0ZXIgemFwaWVy0gcJCYQJAYcqIYzv
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have.
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Show Notes:
(0:00) A note from our sponsor
(2:28) Welcome back to Founder’s Journal
(4:00) What is Codex?
(4:20) Two truths in prompting
(6:05) Elevator pitch
(8:50) Biggest investor questions
(13:05) Conclusion
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• distro - https://youdistro.com/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it.
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Show Notes:
(0:00) A note from our sponsor
(2:28) Welcome back to Founder’s Journal
(3:33) Why we procrastinate
(5:23) Cognitive biases
(6:28) Hyperbolic discounting
(7:21) Temptation bundling
(8:40) Social commitments
(10:00) Conclusion
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Episode Links:
• Cognitive Biases: https://foundersjournalpod.morningbrew.com/13-dangerous-psychological-biases/
• Pomodoro Method: https://foundersjournalpod.morningbrew.com/my-favorite-productivity-method/
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex walks through limiting beliefs he’s faced from childhood through entrepreneurship as well as his process for healthily navigating them.
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Show Notes:
(0:00) A note from our sponsor
(2:28) Welcome back to Founder’s Journal
(2:57) Exploring Limiting Beliefs
(3:48) High School Limiting Beliefs
(5:01) Morning Brew Limiting Beliefs
(8:07) Post-Exit Limiting Beliefs
(9:13) Understanding and Addressing Limiting Beliefs
(16:14) Conclusion
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
—
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time.
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Show Notes:
(0:00) A note from our sponsor
(2:28) Welcome back to Founder’s Journal
(4:09) General thoughts on offsites
(4:48) Well run vs. unproductive offsite
(5:29) Key leadership roles
(7:25) Sticking to the program
(8:50) Item 1: Check-in
(9:30) Item 2: Previous quarter review
(10:35) Item 3: Review V/TO
(12:01) Item 4: Go through EOS tools
(12:28) EOS Tool 1: Organizational check-up
(13:16) EOS Tool 2: Accountability chart
(13:55) EOS Tool 3: People analyzer
(16:10): Item 5: Setting next quarter rocks
(16:50): Item 6: Identify, discuss, solve
(18:58): Item 7: Next steps
(19:18): Item 8: Conclusion
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Episode Links:
• Visionary vs integrator: https://www.eosworldwide.com/blog/95591-traction-thoughts-integrators-visionaries
• Rocks: https://www.eosworldwide.com/blog/managing-quarterly-rocks
• Scorecard: https://www.eosworldwide.com/blog/measured-managed#:~:text=The%20Scorecard%20provides%205%E2%80%9315,track%20to%20hit%20its%20goals.
• V/TO: hhttps://www.eosworldwide.com/vto-ty
• Organizational Check-up: https://organizationalcheckup.com/oc/quiz.php?ucode=anonymous
• Accountability chart: https://www.eosworldwide.com/blog/accountability-chart-or-organizational-chart
• People Analyzer: https://www.youtube.com/watch?v=1MSVMM6bwCw
• GWC: https://www.eosworldwide.com/blog/difference-between-capacity-and-get-it
• Making rocks SMART: https://www.eosworldwide.com/blog/tips-writing-smart-rocks
• IDS: https://www.eosworldwide.com/implementer-posts/an-eos-implementers-guide-on-how-to-ids-identify-discuss-and-solve
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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