Episódios

  • It can be terrifying to reinvent yourself and then need to tell other people -- whether it be your work or your coworkers, your significant other, or your family members -- that you are trying to do something different or you want to go in a different direction.

    Those moments are real and they happen to all of us. And today's guest, Anita Rombough, will help you walk through these one by one. As a gentle yet bold change agent, Anita helps fellow big-hearted dreamers discover and align with their soul or “sole” purpose to achieve their version of Soulful Success, the sweet spot where personal fulfillment meets impact and financial prosperity.
    If you recognize this ache that so many people are feeling towards wanting more, but not necessarily more stuff, not necessarily more money, but more life, more joy, more connection and more love – this episode is for you.

    Anita says she’s done a lot of things – her current career is a reinvention. Her love language is soulful success. So many of us have kind of chased that path of “should”, have gone through the motions of what we think the definition of success should look like.

    “We're putting all this emphasis on the external part, right, like what we call ourselves at work,” says Anita. “We judge each other based on that, you know, our paychecks, what kind of flashy things we have, all those kinds of labels and accolades. … But I also, more importantly, want to feel fulfilled and impactful.”

    Anita says this is what she unlocks for people, but to do that, she needed to go through it herself. She has three psychology degrees, and she was an occupational therapist. But she wanted more. She went back to school and got her MBA then worked in the corporate world for 10 years.

    “I couldn't help but think, is this it?” She realized the one piece she hadn’t integrated yet was her spiritual and intuitive background.

    “My background is Indian. I come from this rich ancestry of yoga and meditation and, you know, all this, this beautiful goodness that I embodied on a daily basis, but not for the external world to see.”

    She says there's also those expectations and pressures from your own heart. Especially as women, we get trained at a very young age not to listen to that soft voice, because it usually tends to make other people uncomfortable.

    To take a stand for the softest voice in the room can be really challenging. It's a skill like any other that we have to practice and learn how to lean into.

    Entrepreneurship, reinvention, pivoting, whatever life choices you make, if they're different, it's not for the faint of heart. But it is so liberating when you can march to the beat of your own drum and just and find your own path.
    Anita says it’s key to listen to your energy, which is like your gas tank. You always want to keep it on high. It's about elevating your vibration, tuning into your emotions, your energy. That is the clue that you're heading in the right direction.


    Mentioned in this episode:

    The Surrender Experiment by Michael Singer: https://amzn.to/3UGjQD3
    What Happened to You by Oprah Winfrey and Bruce Perry: https://amzn.to/4a7rL0y


    Connect with Anita Rombough: https://www.anitarombough.com/

    Free gift: Quick Dopamine Hits and Spiritual Lifts: https://anitarombough.lpages.co/dopaminehits/


    Other GoG episodes you might want to check out:

    Carve Your Career Path and Make More Money
    https://sarahwalton.com/women-career-path/
    Overcome Societal Expectations of ‘You’re Not Enough’
    https://sarahwalton.com/societal-expectations-for-women/


    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #ReinventYourself #MindsetTransformation #PersonalGrowth #GlowUpTips #IdentityShifting #ChangeYourLife #Reinvention #AskExpert #IntuitiveBusinessCoach #WomenInBusiness

  • When Adriana found out we were talking about The Abundance Academy and why I created it, she asked to share her experience. I knew she got results, but I was blown away by this conversation.

    Adriana Keefe is a human design expert and motivational speaker who guides women in defining and embodying who they really are to bring magic back into their life (and she’s been on the podcast before!)

    Adriana graduated from The Abundance Academy in the summer of 2023. She found more confidence through not only the guidance and lessons, but in the reminders that she had a lot of the answers already.

    “I walked away with this insane confidence in my ability, not just as a coach, not just as an expert, but in my healing gifts and what I bring to other people in the spaces that I hold. Which, of course, was a game changer for my business because I believed more in what I was selling,” Adriana says.

    Since graduating, Adriana says her business has blown up. She’s surpassed her income goal and expects to double her income this year. She’s hired another person.

    “Although I don't always know the how of where I'm going, I have this really deep connection to my business that I didn't have before, which makes it easier to just talk to people about it, like on the streets and in the gym,” says Adriana. “So I share more. Obviously, that makes my business more profitable. It makes it grow.”

    Adriana believes in divine timing. While working with Sarah at the Abundance Academy, her husband lost his job and was unemployed for nine months. This sent Adriana spiraling financially because her business wasn't yet able to sustain a family of five.

    Adriana brought everything going on in her life to the Abundance Academy – from one-on-one calls with Sarah, to using Voxer to send message updates and discussions with the group. And a lot was happening: Their nanny was diagnosed with breast cancer, and Adriana made the decision to share her story of childhood abuse.

    “If I didn't have any support, it would have been totally different for me last year.”

    Adriana just finished her second round of her program Revive the Sacral. She credits the program and Sarah in helping her to have the confidence she needed to launch it. Her program is very trauma informed and she would ask herself, “Who am I to teach this to these people?”

    “And something you said to me, I repeat to people all the time, you said, ‘what you went through and healed through can't be read in a book.’ And that changed everything to me.”

    Adriana says she’s always struggled with putting people on a pedestal. She says she had to move through the discomfort to receive the attention of a coach like Sarah.

    “I think when we put people on a pedestal, especially coaches and mentors and anyone like that, we lose the opportunity to learn so much more for from them and to actually evolve and transform with them.”

    There is no work any person does on this planet lifts them up out of humanity. We all wake up and stub our toes and mess things up and do things wrong, or send an email that wasn't spell checked. And I think that shared humanity is actually what makes the program work so well.

    If you're ready to enhance your relationship with money, check out the Abundance Academy: https://sarahwalton.typeform.com/to/X8lEWujM.

    You'll hear directly from Sarah personally.

    Connect with Adriana Keefe: https://www.AdrianaKeefe.com
    Other GoG episodes you might want to check out:

    Marketing Not Working? Human Design Could Help
    https://sarahwalton.com/human-design-adriana/

    How I Created a $1 Million Business Idea
    https://sarahwalton.com/how-to-create-one-million-dollar-business-idea/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #AbundanceAcademy #SuccessStories #MindsetReset #PersonalGrowth #MindsetMatters
    #AskExpert #IntuitiveBusinessCoach #SalesCoach #Abundance #WomenInBusiness

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  • You can look up the steps online to make seven figures in a business. You’ll probably get a good strategy. But that’s only 20% of what will make you successful. The other 80% is where the magic happens.

    This is not a gimmick. After being a coach for more than 16 years, there is a common thread among all the extraordinary human beings I’ve had the privilege and honor to work with – and that’s actually believing something is possible.

    When we're up against a world where it looks like everybody's trying to sell something, everybody's being a little slimy, we start to question what's actually real, what's actually authentic, and what actually can happen. So I’m going to pull back the curtain on how I came up with my million-dollar idea.

    There are several avenues to create a business that can sustain you completely. I’m going to let you inside how I work with my students in the Abundance Academy.

    Now, if you’ve never heard of the Abundance Academy, it’s my signature program to answer how I could help more people faster.

    If you were asking that question, you might say you would write a book. Or start recording videos. You might create an online course or become a keynote speaker. All of these are valid options for hitting seven figures.

    The 20% strategy is necessary for success. But the magic happens when you start breaking down what is holding you back. We all have those niggling doubts. Can I really do it? Is it really for me? Can I really make it happen?

    The magic 80% is your mindset. Because as you start to implement the 20% strategy, your mindset, your experiences, your childhood, things that didn’t land how you wanted to will have you quit.

    You’ll start to chase the shiny objects. You’ll redo your website, your about page, your services page. Those shiny object activities are happening because you are bumping up against the edges of where you’ve been before and it starts to get uncomfortable.

    And we were not meant to go through massive expansion periods in our lives by ourselves.

    That is another way that I knew I was onto $1 million idea when we came up with the Abundance Academy. Not only were people getting held back by what they thought was real, they didn't have anywhere to go.

    One of the best pieces of advice I've ever heard: when you really want to create something amazing, you want to be in rooms with people who've already accomplished what you want to accomplish, or who are up to accomplishing the same thing.

    They didn't have a coach by their side; they were alone trying to figure this out. But there is so much that we can see in others that we cannot see in ourselves.

    So when you're looking to create $1 million idea or how to even generate something at that level for you, maybe you need to start by saying, what's a $3,000 idea that I can execute this month? What's a $5,000 idea I can execute this month? From there, I want you to move to $10,000. From there, I want you to move to $50,000 and start expanding on what you think is possible.

    If you're ready to enhance your relationship with money, check out the Abundance Academy: https://sarahwalton.typeform.com/to/X8lEWujM.

    You'll hear directly from Sarah personally.

    Other GoG episodes you might want to check out:

    5 Tips to Create an Environment for Abundance
    https://sarahwalton.com/abundant-environment/

    How to Increase Revenue In Your Business, Quickly
    https://sarahwalton.com/increase-your-business-revenue/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #MillionDollarBusiness #BuildingABusiness #BusinessGrowth #BusinessBooks
    #BusinessStrategy #AskExpert #AbundanceAcademy #SalesCoach #IntuitiveBusinessCoach

  • Money is a terrible master. It will drive you into the ground if it’s running your life. But it’s also an amazing servant if you tell it where to go and you understand funds.

    If you are just dipping your toes into the world of money and you feel intimidated or it feels like it's this hard, weird, complicated thing, I want you to understand first and foremost, that is by design. But honestly, managing your money well isn't really that complicated.

    I consider it my job to put more money in the hands of more women, I like to deconstruct the scary and make it super simple.

    In today's episode, I want to share with you the top five books I really think can make a massive difference in your financial journey, and also in helping you create a new relationship to money.

    Book 1: The Psychology of Money

    The Psychology of Money by Morgan Housel talks about very specific stocks that you can purchase or decide to invest in through Vanguard. (I am not an affiliate of Vanguard, but everybody that works with me knows I am a huge fan and I am actually invested in my own funds inside of Vanguard).

    He really breaks down exactly where their money is, how they've decided to divide it up inside of retirement and before they retired. And it's that simple breakdown that makes this book so valuable.

    The other thing I think you're really going to love about this book is the first opening chapter. It talks about how nobody on this earth decides one day to wake up and mess themselves up financially.

    So if you've been beating yourself up for where you are financially or judging others, think of family members, spouses, your children, anybody and the way that they're using money, it's probably either a fear they haven't dealt with or something they just don't know.

    Book 2: Quit Like a Millionaire

    There are two authors for Quit Like a Millionaire, and they are actually romantic partners, and it's so great to watch their journey. It's Kristy Shen and Bryce Leung now, their journey together, you guys, they started their investment journey right before one of the biggest stock market crashes we've all ever experienced. And I so appreciate her honesty about this journey.

    These two beautiful humans are part of the fire generation. If you don't know what that means, it stands for Financially Independent Retire Early the fire generation. So what they do is they share how they were able to retire well, in their 30s. And this is not like some crazy scheme.

    What I appreciate about this book is the practical approach. These are two regular human beings who have figured out exactly how to invest in the market in a healthy, consistent, sustainable way and the sustainable piece, I think, is the most important.

    This is one book I recommend you get an actual hard copy of in your world, because she goes into great detail about IRS rules and how you can pull out your money without creating taxable events. All legally.

    Listen in for the rest of my money book recommendations. Let’s get to it!

    Books Mentioned:

    The Psychology of Money by Morgan Housel Amazon: https://amzn.to/4ecUNi1
    Quit Like A Millionaire by Kristy Shen and Bryce Leung Amazon: https://amzn.to/4cNps45
    The Soul of Money by Lynne Twist Amazon: https://amzn.to/3TgwDem
    Profit First by Mike Michalowicz Amazon: https://amzn.to/3Mw09sJ
    Unshakable by Tony Robbins: https://amzn.to/4g9PSjy
    The Bogleheads’ Guide to Investing Amazon: https://amzn.to/3X9ilNL
    #FinancialFreedom #MoneyMasteryBooks #SmartInvesting
    #MoneyWisdom #FinancialSuccess #MoneyMindsetBooks #WealthBuilding
    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

  • I want to address the $3.6 million care gap in the United States. Yeah, you heard that right. The care gap deals with who in the family is providing the most care for other members of the family, community and extended family – and you guessed it, the care gap tends to fall on women.

    Obviously, things are changing – and we hope they continue to change. But there is a human in a family who tends to pull back their career and care for other members of the family – this can be aging parents, Aunt Myrtle, children or people in the community. There is a level of care given that causes that human to pull back on their career and making money.

    The person who does that in a family, on average, in the United States, is worth $180,000 a year. That’s shopping. That’s food planning and cooking. That’s cleaning. That’s driving.

    If there isn't a family member doing it, you're paying someone else. As women, this affects our ability to have more financial power.

    I think as we talk about this, one of the things that we can do is ask ourselves why we don't value the care gap work as much as we value revenue generating work? For some reason, we pretend like it doesn't matter as much.

    There are varying theories about that, from this is really hard work. I don't want to do it, which means it doesn't matter. The other theory is that it's invisible work.

    It's the invisible, unpaid work that makes the world work. It is making lunches. It's making sure programs are met. It's making sure deadlines are met. It's making sure people are a doctor's appointments.

    My son went to college this year, and before he left there were a couple weekends where he watched me around the house. I love to clean. I love to patch drywall. I love to take care of my home. It's one of my big passions. And he was watching me do this, and he looked around and he asked, “Wait a minute, how often do you do this?” I said, once every two weeks.

    There's a mental load to having life work properly. I asked him, do you know if the dog's been fed? No.
    Do you know if the cat's been fed? No.
    Are they up on their vaccinations? I don't know.
    Do you have a doctor's appointment coming up? I think so.
    Do you know when it is? No.

    I went through all the things. And I didn't do that to scare him. But I want you to recognize if this happens to be you in your home, I want you to recognize the mental load that exists nonstop for you. Just feel that. Because somebody has to do it.

    So if you are finding yourself feeling like you're always behind the eight ball, or you're like, what is wrong with me? Why can't I do all the things I know I need to do?

    How many things are you actually doing? We don’t talk about or acknowledge that. We minimize it. We don’t pay attention to it and then we assume there’s something wrong with us when we can’t handle all of it.

    I want you to keep track of what you're doing. Keep track of the time that it costs you. We have to be honest about the time that it costs us to run our lives, but also how much time there is and the reason we do what we do. Once we start to talk about something, we start to create solutions.

    Mentioned in this episode: The Nordic Theory of Everything: https://amzn.to/4e3fiNM

    How Much Is a Mother Really Worth? https://www.salary.com/articles/mother-salary/

    Other GoG episodes you might want to check out:

    Wealth is the Luxury of Choice Not a Number with Kaitlyn Carlson
    https://sarahwalton.com/wealth-business/

    Overcome Societal Expectations of ‘You’re Not Enough’ With Wellness Coach Ali Sempek
    https://sarahwalton.com/societal-expectations-for-women/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #CloseTheCareGap #SAHM #FinancialFreedom #BeYourOwnBoss #AskExpert #IntuitiveBusinessCoach #SalesCoach #Abundance

  • If you have been struggling with how to increase revenue, I want to teach you how you can increase revenue in your business without extra hustle or driving yourself crazy.

    If you've been in business for a while, most of us coaches will come along and tell you to increase your prices. Sometimes that’s the right answer; sometimes it’s not.

    So, let’s talk about what you can actually do to increase revenue without increasing your prices:

    Look at your expenses

    There is so much money flying out of business accounts and personal accounts. Ask yourself, Where are you spending money on subscriptions, and where are you spending money on software?

    You can also look at things you’re spending on that aren’t necessary. Here’s an example: When I had a new client sign up for a new program, we would send huge, expensive packages all the way around the world. We loved them. But it was so much money going out.

    Instead, for people who don't live inside the United States, we decided to send them gift cards to their favorite local store so they could pick out things themselves. It ended up really decreasing our expenses, and it actually increased the joy in most of our customers.

    Where are your customers and clients failing

    Deconstruct where your customers and clients are failing. An example from one of my recent clients was to deal with late cancellations and late shows to her one-on-one sessions. This did two things: One, it did end up increasing her revenue, and two people started showing up on time, which actually benefits everybody.

    The other thing is a late cancellation fee. If someone has decided at the last minute not to rehire you for a subscription or to renew their contract with you, but they said they would and changed their mind. Similarly, you can put a fee into your contract. If they're signing the contract for six months and for some reason they choose to leave early, that's fine. But here's a cancellation fee of 50% to 100%. Make sure it is very clear in all of your documentation.

    Remember as the business owner, you have the discretion whether or not to charge that fee.

    Work you’ve already done.

    Most of the time, just talking about what you have for sale will end up increasing sales. It may not increase sales for the one specific thing you were offering, but people remember you, and they may come back and purchase something else.

    Has there been a marketing campaign that didn't work as well as you wanted? Go back and tweak it, and try it again. The benefit is that it won’t take you weeks or months to put together.

    Also, reach out to past clients. How are they? What's been happening in their business? Ask them for referrals if they're not ready to work with you again right now, or if they're not looking to buy something new from you right this minute. They may know somebody who is.

    Listen in for the final tip!

    Mentioned in this episode: Save your spot in The Abundance Academy: https://sarahwalton.typeform.com/to/X8lEWujM

    What’s Causing the Results You Have Right Now?: https://sarahwalton.com/causing-results/

    Other GoG episodes you might want to check out:

    Test That Marketing Tactic to Accelerate Your Business: https://sarahwalton.com/test-marketing/
    3 Easy Tips for Your Sales Conversations: https://sarahwalton.com/sales-conversations/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #IncreaseRevenue #SmallBusinessTips #EntrepreneurSuccess #MakeMoreMoney
    #RevenueManagement #BusinessOwner #GrowYourBusiness #AskExpert

  • Limiting beliefs are everywhere, and they can sound very subtle. They can sound like, I'm too old to do that. I should have done that by noon, and now it's 2 p.m. I can't make that much money. That’s a big one and today's guest goes deep, as she shares her own personal story about how much money she didn't think she could really make.

    Molly Claire is a Master Coach Instructor and founder of Holistic Master Coach Training inside The Masterful Coach Collective.
    She helps coaches develop superior coaching skills so they can guarantee results for their clients, while designing a simple, profitable business model.
    Molly says she was born with entrepreneur blood. As a kid, if she wanted something, she had to figure out how to earn the money. In adulthood, she was a stay-at-home mom, but was always looking for the thing -- the thing that is going to allow her to use her gifts and help er feel alive and help others, and also have that balance in her life.

    Molly found coaching at a crisis point in her life. She had three kids, and had just been diagnosed with chronic fatigue syndrome. She was depressed, her marriage was struggling, and she couldn’t be the person she wanted to be. Molly did a coaching session and it blew her mind.

    “I remember thinking, ‘Oh my gosh, this is really something.’ And number one, wow, there's more possibility in my life. And number two, this is something I want to do. I want to help other people have this experience,” says Molly.

    Molly says we all have limits because we have perceptions of the world. We have these ways that we see what's possible and what's not. We could all think today about what things you believe that you are limited in, just in small ways. Then ask yourself, is this really true?

    One of her own past beliefs centered on money. At the time, she was launching her business and going through a divorce. With three children, she wanted to provide well, but she was terrified of finances.

    Her own coach asked her, “well, why don’t you just make as much money as your husband does?”

    The question was absurd to Molly. Her answer, a limiting belief, said to her, “well I can’t because I’m a woman.”

    “I didn't want to claim it. And yet there it was, clear as day that I had a belief that as a woman, I could not make as much money as a man,” says Molly.

    She started collecting evidence that her belief was a lie. She found women who made more money than her husband -- meaning her goal to make $250,000 was possible.

    As you’re collecting evidence, it’s important that we pay attention to who we're listening to and what we're giving credence to. The narrative starts to become part of your normalized conversation.

    “As women, when we are building a business and we believe that our business and our personal life are in conflict with each other, it lends itself to us always feeling spread thin, overwhelmed, guilty,” says Molly. “I should be here. I should be there. It's not useful. What I believe is that your personal life and your business are two parts of a bigger picture, which is your ultimate way of existing and living in the world.”

    Free gift: Visit the Pop up podcast https://myperfectbiz.com/

    Connect with guest Molly Claire: https://mollyclaire.com/

    Other GoG episodes you might want to check out:

    How to Let Go of the Bully In Your Brain: [add link]

    You Deserve the Money: https://sarahwalton.com/bookkeeping-for-women/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #HowToOvercomeLimitingBeliefs #HowToIdentifyYourLimitingBeliefs #Money
    #PositiveThinking #SelfImprovement #MindsetShift #LimitingBelief #AskExpert #SalesCoach #BusinessCoach

  • Are you mean to yourself? It seems like a strange question to ask. I’m so stupid! Ugh, I can’t believe I did that! You know what I’m talking about. Those moments where we attack with negative self-talk.

    Today’s guest, Allison Guibault, helps women release self-doubt and deal with what she calls high functioning anxiety. She has made it her job on planet Earth as both a therapist and a coach, to help women let go of doubt, shame and limiting beliefs so they can reconnect to their confidence, reclaim their empowerment and realign with their intuition and highest power.
    Allison was stuck in a corporate job that she was successful at but didn’t really like. She was burnt out and exhausted. One day, she snapped and said she rushed to her therapist’s office.

    “I spent the next few years really trying to rework my entire life, and it was really hard,” says Allison. “There wasn't a lot of messaging out there that I was connecting to about, you know, things you talk about like abundance, mindset, the ability to change your mind.”

    But she did it. And she hopes her work coaching helps other women shorten the learning curve in seeing there’s another way to work hard, keep all their core qualities and find fulfilment in life.

    The truth is, we’re really impressionable. Allison thinks back to all the messaging we receive as girls, as simple as, “Don’t speak up in class, you’re going to come off as bossy,” which taught us to quiet ourselves. Whereas a boy in class doing the same thing might hear that he’s a leader.

    Overtime, we start to collect all of these stories about what life is supposed to look like. Allison says it’s important to ask yourself where this thought came from?

    “Shifting our thoughts from something that's really negative to something positive -- and it doesn't even have to be positive,” says Allison. “We can land on neutral. Like I'm just not going to bully myself today.”

    It does come down to science. The more you think something, the easier it is to access that thought and the more you start to apply it.

    It could be as simple as saying, “I’m allowed to have needs.” This will chemically shift your brain, and you’ll become more likely to believe that.

    Allison likes to offer a 30-day challenge. When you’re brushing your teeth, practice saying something – literally anything – that isn’t negative.

    “I get a lot of resistance,” says Allison. “Like someone who's not used to saying nice things to themselves. Even neutral things to themselves. They're in that mind chatter that's really negative. This is going to feel weird and uncomfortable.”

    Healing is powerful. Personal growth is incredible. Change is transformative. But you can’t get to any of those steps without some discomfort. Some fear. Healing usually means letting things go – whether it’s old patterns or a relationship, which can be really difficult for people.

    “To take those steps, we need to resecure our safety. We need to feel supported because we don't usually do that work like blindly and alone.”

    Sign up for Allison’s newsletter: https://www.anotefromyourtherapist.com/innercircle
    Connect with Allison : https://www.instagram.com/anotefromyourtherapist/

    Other GoG episodes you might want to check out:

    Overcome Societal Expectations of ‘You’re Not Enough’
    https://sarahwalton.com/societal-expectations-for-women/

    What to Do When ‘You Can’t Do Anything Right!’
    https://sarahwalton.com/negative-thoughts/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #NegativeSelfTalk #PowerOfThoughts #OvercomingDoubts #PersonalGrowth
    #MentalHealth #AskExpert #SalesCoach #BusinessCoach #SelfWorth

  • We are talking all things marketing -- now, if your hair just stood up on end … or you're thinking you already know everything there is about marketing … or you can chat GPT your way through, I want you to hang on to your hats and glasses and listen to today's conversation.

    Alicia Branham, the marketing powerhouse with a story beyond business savvy. Her journey reflects adaptability and determination, traits cultivated during her formative years when her parents uprooted her to Uruguay.
    Navigating the challenges of a new language and culture, Alicia not only embraced the unfamiliar but thrived in it. This early experience laid the foundation for her ability to connect with diverse audiences and approach marketing from a truly global perspective.

    And the reason it is so important to invest in marketing, it is SO LOUD now. We must be able to stand out so that the people who are looking for us and need our help are going to be able to find us.

    Alicia helps brands crush their visual presence with her background in design and marketing.

    When she started, she ran an in-house marketing department for a large valve manufacturer. It was the sort of behind the scenes – or your wall – reason that people have clean water in their faucets and can bathe their babies. She learned what it entails to buy an American-made product and the pressures put on people requesting her services to help them succeed.

    She works with a lot of second- and third-generation businesses to freshen up or rebrand their services to help them gain recognition in their industry.

    “At some point, you have to care about how you look and represent yourself to the world, even if you are a small business,” says Alicia. “It's no different than walking out of the house and running a brush through your hair and putting on some clean clothes.”

    Alicia says the one thing she wished more business owners did is to create a marketing plan for themselves – no matter what product or service they provide. How are you going to attract any new business and grow if you don't invest in your business's marketing plan?

    “Wouldn't you want someone that maybe specializes in your industry to bring you some new insights and some new data … and help your business really stand out? A lot of people think that they have to do it alone,” says Alicia. “You don’t.”

    She points to using contractors, who can help fill a need. One of the first people Alicia hired was a bookkeeper.

    Alicia says a mistake she made in her business was not getting her monthly numbers. Alicia says her life changed when she started looking at her numbers. It also makes you a stronger business owner, even if you're a solopreneur, it gives you all the tools and the information that you need to make educated decisions.

    If you’re looking to start investing in marketing, the first step is to really understand your end user, your client or your customer and the spaces they occupy.

    “What's your message? What are you trying to get across? Who are you trying to attract? And then start building a conversation around your clients ... providing value in the form of either blog posts or articles,” says Alicia.

    “Marketing and just everything in general is just is changed so much, but you shouldn't be afraid of it.”

    Connect with Alicia Branham: https://www.aliciabranham.com and https://www.getbran.com
    Other GoG episodes you might want to check out:

    Test That Marketing Tactic to Accelerate Your Business
    https://sarahwalton.com/test-marketing/

    Marketing Not Working? Human Design Could Help
    https://sarahwalton.com/human-design-adriana/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #MarketingStrategies #MarketingExpert #MarketingManagement #MarketingConsultant
    #BusinessMarketing #AskExpert #SalesCoach #WomenInBusiness

  • If you really feel in your heart, “I can't wait till my kids grow up,”-- what you mean to say is how, do I solve for the and? How do I solve for joy with my children and the thing that fuels me so that I can be available for the joy with my children moments?

    Tiffany Sauder is a wife, mom, entrepreneur, CEO, board member, investor, podcast host and keynote speaker. She founded the marketing agency, Element Three, 18 years ago and ever since she and her husband have been building their companies and their family on the exact same timeline. That means four kids, three businesses and two careers, all building towards one abundant life.

    We are going to talk about what happens inside a household when a woman is truly ambitious. Be sure to listen to the full recording to get her tips about implicit expectations vs explicit agreements and how she found herself “marrying” the same man twice!

    Tiffany says entrepreneurship is just this massive process of discovering yourself – your real motivations, your real, a real understanding of your talents and gifts. She says she loves the pressure the business environment affords her.

    “You talk about putting more money in the hands of women. I feel like my job is to, like, show that you can do this,” says Tiffany. She would often hear an exhausted “I feel so out of balance.”

    Tiffany recognized there were seasons in her life where she slept four or five hours a night, but no part of her felt tired. And she started to realize that balance wasn’t connected to time.

    Her definition of balance is the intersection of your priorities and your values, and being “out of balance is when we begin to behave in ways that are not aligned with our priorities. For example,
    let's say, health is a priority, but you’re having trouble eating foods that are real. You're not making time for movement. You're not making time for personal reflection. You begin to say, “I am so out of balance.”

    But what if you said to yourself more specifically, “I am not honoring in my choices, my priorities.”

    “When I'm just like ‘I'm so out of balance’ that feels like I'm a reactive victim to this concept that other people are sort of putting on me instead of saying if I fell out of balance, it probably means I am violating a priority, or I'm pursuing a priority at the expense of a value,” says Tiffany.

    She says it doesn't mean the choice to choose this priority was bad. It means that you’re doing it to a degree that is violating what you really care about. In that sense, balance isn’t about time or having more of it.

    “I think what you want is to say, I want to be doing things that are moving towards the things I care about. The adventures I want to have. The stuff I want to create value around,” says Tiffany.

    “The causes I want to serve, the people I want to have adventures with, and I want to do those in a way that are aligned with who I am as a human being, which is our values.”

    The waitlist is open at the https://LifeOfAndAcademy.com for Tiffany’s four-week course to help two-career families get on top of the life of and, and begin living in a way that feels free and abundant and present.

    Mentioned in this episode: The Nordic Theory of Everything : https://amzn.to/4av6MFs

    Connect with Tiffany Sauder: https://www.tiffanysauder.com

    Other GoG episodes you might want to check out:

    How to Deal With Mom Guilt and Balance
    https://sarahwalton.com/albiona/

    How do I Find Work-Life Balance?
    https://sarahwalton.com/find-work-life-balance/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #LifeBalanceManagement #MomsInBusiness #WorkLifeBalance #ProductivityTips
    #Success #LifeBalance #MomEntrepreneurs #AskExpert #BusinessCoach

  • Have you ever been stuck in a job you hate? Have you been nervous that there's only one possible path for you to take to use your college degree, and that everything else is off limits? Keep your head down. Put in your dues. Everyone raising their hands? Me too.

    Today’s guest, Lata Hamilton, is on a mission to help other millennial women carve their own paths for a change in career, leadership and life, and find the confidence and authenticity to truly earn their worth.

    Lata was born in India and lived in an orphanage before her Australian parents adopted her. It was the 80s and the orphanage was filled with girls – girls Lata says weren’t valued.

    “I always grew up knowing that I was adopted (…) it's really made me realize just what a big impact that actually was,” says Lata. “It doesn't matter where you start, it's where you're going and the lives that you change along the way that really matters. And so, for me, that's what I'm always looking to do. It's almost like living up to my full potential.”

    She watched her father, the breadwinner, work at one company getting promotion after promotion and raise after raise. She says on an unconscious level, she thought that was the path to success.

    Lata went to university and pursued a creative industry – media and communications. When she received her salary offer for her first job in advertising, she realized she could have skipped university and stocked supermarket shelves for the same pay.

    “I went into the corporate space because at some level I was like, ‘well, corporate is the way that you go in order to get a bigger salary,’ ” says Lata. “But that's not what happened because I'm not my dad. I'm not a 50-year-old white man.”

    In the first years of her corporate career Lata says she felt stuck and stifled as she came up against people saying “you’ve got to do your time.” She wasn’t getting promotions. She did graduate training for leadership and was offered an entry-level role. It was frustrating.

    She did some coaching and moved to a new company that boosted her pay by $20,000 and it was there that she found change management, which had the variety, flexibility and challenge that she wanted.

    “We're not going to work for fun,” says Lata. “Otherwise, it would be a hobby, or it would be volunteering. We actually want to go to be compensated.”

    Lata loves to share her salary and salary progressions openly because she wants to inspire people about what’s possible. As women, we often don't want to talk about money. But often, that means we don't understand what is possible out there for us.

    For Lata, change management was a career path presented to her only once she was in the corporate world. She says if you’re looking to make a change, have the courage to talk to people around you. She suggests that it doesn’t have to be your leader or manager at work; it can be a neutral third party like a colleague or someone outside the company.

    “There are so many ways of doing things, and often we just don't have that information, or we're not aware,” says Lata.

    Get Lata's free "Underpaid and Overlooked Coaching Action Guide" with her 5-step formula to change careers with confidence and earn your worth: https://www.latahamilton.com/worthit

    Connect with Lata Hamilton : https://www.linkedin.com/in/latahamilton

    Other GoG episodes you might want to check out:

    Let Your Ambition Fly: https://sarahwalton.com/ambition/

    Why Zigzagging Your Path Means More Success : https://sarahwalton.com/susan/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #CareerPath #MakeMoreMoney #CareerChange #IncreaseSalary #FeelingLostInYourCareer #CareerSuccess #AskExpert #SalesCoach #BusinessCoach #WomenInBusiness

  • Do you know how much money you should be saving from your business? Do you know how to create wealth from your business? These are the tougher questions that can enhance your work especially if you're starting to get a handle on your business numbers.

    This episode will have you think about all the different ways you can start building wealth for your business and have your money work harder for you.

    Kaitlyn Carlson is the Founder & CEO of Theory Planning Partners, a boutique wealth creation firm for the top female entrepreneurs in the United States.
    Kaitlyn saw her uncle lose his restaurant. She saw her grandfather have to sell his home. She saw the financial stress in her family and felt responsible as the oldest child to learn and create a better future. She graduated with a major in psychology and took her first job in asset management.

    “How do they create wealth?” asked Kaitlyn of her clients. “It became very clear to me that in order to create wealth, you need to know the rules of the game, and you need to know how to play the game.”

    When people start their business, Kaitlyn says the one thing she wishes business owners do is calculate their financial freedom number.

    “Context leads to intention,” says Kaitlyn. “When I was working with average Americans that were getting ready for retirement, the majority of them were not prepared for retirement, and it was because they didn't have this information earlier in time.”

    She says the wealth creation journey is like ascending and descending a mountain. A lot of business owners will put one foot in front of the other without having any idea of where they are.

    For emergency funds, Kaitlyn recommends three months’ worth of expenses in cash. Personal emergency funds are similar, anywhere from three to six months of living expenses in a cash reserve.

    “Wealth is not a specific number; wealth is the luxury of choice.”

    Kaitlyn says it’s ok not to force yourself to love the numbers. If you don’t love doing the bookkeeping, then become successful enough to hire a bookkeeper and delegate.

    “Business owners that really start to rise above are the ones that are great delegate and recognize this is always going to be a weakness for me,” says Kaitlyn. “That's where I've really seen the breakaway between, you know, the five figure and then the multi six, seven and eight figure is they're a fantastic delegators.”

    To start building wealth, you need to secure the recurring profitability of your business. A mistake entrepreneurs might make is when their business has eclipsed their former salary and can cover their living expenses, they’ll enter a period of lifestyle creep. They’re making more money than they’ve ever made before and they’ll just go out and start spending it – neglecting the financial freedom number that needs to be funded.

    “So we really try to catch people when they get to that point of, okay, now my business is doing really well. I'm starting to make more money than it costs to live my lifestyle. This is where I need to stop and assess what my plan is, what my intention is,” says Kaitlyn.

    Quit Like A Millionaire: https://amzn.to/490Ny9G
    Plan for Profit: https://sarahwalton.com/freedom/

    Connect with Kaitlyn Carlson : https://theoryplanning.com/

    Other GoG episodes you might want to check out:

    Are You Protecting Your Assets? https://sarahwalton.com/protecting-your-assets/

    Debt Doesn’t Have to Be a Dirty Word https://sarahwalton.com/debt-for-business/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #WealthManagement #WealthBuilder #FinancialFreedom #HowMuchToRetire
    #PersonalFinance #Investing #AskExpert #BusinessCoach #SalesCoach

  • Photos are the gateways to our stories. They are the gateway to learning more about our ancestors and where we come from – even if you have a broken family or past; photos can help you heal and understand your stories from a different perspective.

    Haleh Shoa is the Founder and CEO of Picturli, a photo organization, curation, archiving, and design studio that helps families, individuals, and businesses transform their photo mess into one sortable digital library.
    Haleh firmly believes that our family histories and personal memories are some of the most valuable treasures we can have and that preserving and sharing them is essential for future generations.
    Today's episode is going to inspire you to listen to the nudges and look at what makes you happy, because you really can start a business based on anything.

    Haleh was working as the Director of Operations for Jaguar/Land Rover and was flying around the globe. She loved it. But it made her wonder if she could do it for herself. She started working with a life coach, who asked her what she loved doing the most.

    They dug deep, and Haleh realized she loved photo books and creating gallery wall art. Haleh started her business in 2016 and was questioning herself – was she doing the right thing?

    Her passion for photo organizing stems from her family’s history of being uprooted by the Iranian Revolution in 1979. While they were unable to bring most of their belongings to the U.S., they did manage to bring all of their photo albums and memorabilia.
    Now, the only memories that remain from Haleh’s childhood are through her family photos and the stories shared with her through the collection she has preserved.
    “I would take my photos into work and start scanning them,” says Haleh. “Because of the revolution, I have family in four continents. … And it really would get my cousins calling going, ‘Where did you get these photos? We've never seen them.’”
    Haleh says anytime you start a business, you have to go with the energy of its growth and changes. Haleh’s first client had a house full of 45,000 photos that needed to be organized and archived.
    While she knew she wanted to do photobooks, this client needed the organization and archival aspect first. She listened and led with service.
    “It's so incredible to learn someone's story and for them to be able to not now have access to it,” says Haleh.

    The first step is to gather all the items – photos, albums, scrapbooks, films and videos, and then to have a goal. That’s where curation comes in.

    “We learn about their family birthdays, passings, weddings. And we do a family chart,” she says. Once everything is organized, her team digitizes, renames, and redates all the files.

    Haleh still works on the creative side, designing curated photo books. One of her recent projects involved creating a book that a client used to propose to his girlfriend.

    “We're not just the scanning agency. We make sure that we understand your story, and we apply that to your assets.”

    To contact Haleh Shoa at Picturli or to download the 7-step guide to archiving and downloading your photos, visit https://www.picturelifecurated.com

    Other GoG episodes you might want to check out:

    Does Your Story Matter? (More Than You Know) with Catherine Nikkel
    https://sarahwalton.com/your-story-matters/

    How to Make Money as an Artist with Miriam Schulman
    https://sarahwalton.com/make-money-as-an-artist/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #PhotoArchiving #PhotoSorting #FamilyMemories #OrganizeYourPhotos #FamilyPhotos #PhotoBookDesign #AskExpert #BusinessCoach #IntuitiveBusinessCoach

  • Have you ever felt that you just don't look right? That You’re not enough. You should take up less room. Be quieter. Most women really tend to feel this is when it comes to food and weight. Today's guest helps women heal from all of the societal expectations thrown at us.

    Ali Sempek is an Internationally Certified Wellness Coach and Founder/CEO of her own women’s empowerment company, Ask Coach Ali. After a decade of disordered eating, she’s changing the narrative of what healthy looks like by helping women transform their relationships with food and who they see in the mirror.

    Ali says we live in an action-based society. Do this and get something in return. You do this diet and you'll get this fat loss. You do these things in a relationship and you'll get married. What happens when you do and do and do and do, and you never get the result that you want, or one that's not long lasting?

    “If you're not getting what you want, you've got to go all the way back and say, how am I thinking? What is my mindset around this,” says Ali. “Whether it's about limiting beliefs or it's about how I'm showing up in the world or what I think we've been even capable of.”

    Ali asks her clients to look at who taught them, or what experience taught them. Your thoughts impact your feelings, your feeling impact your actions, you actions impact your results.

    We have become a society that is starting to be more open to mental health, to therapists, to psychologists, to that realm. But there is no one that's in the middle. There's no one that says, “Yes, you might have a lot of areas we need to work on, but you can also love yourself in the interim.”

    You're allowed to have the “and” not just the “either or.” Ali says as a coach, she looks at right now to find the reason you're not getting what you want. She recognizes as a wellness coach the reason is probably painful, restrictive or punishing in some contexts.

    “I'm going to say something that might be a little triggering to some people. I find it hilarious that as women, we outsource our intuition to men,” says Ali. “We're outsourcing to men who are trying to help with our hormones, with our relationship to our bodies, our relationship to food. And I just want to shake everybody and go, but they're not a woman. They haven't had the same experiences that you are having.”

    We are constantly being told as women what we should be, what we shouldn't be, how we should eat, how we should act, how we should talk. Society is constantly telling us what's wrong with us. And then offering, saying, “here, but buy this and we will help you fix it.”

    It teach us that it's our fault, that we are the broken ones, that we need to be fixed. And the only way to be fixed is to buy into the system. But why would it ever want to heal you, Ali asks.

    “Investing in yourself is the only knowledge and tool and resource that no one can ever take away from you,” says Ali. We can’t avoid the pressure that is thrown at us. We can't avoid the truth of those conversations and the impact that it's had on each of us.

    “I always say curiosity over judgment, always,” says Ali. “You cannot feel curious and judgmental at the same time. Rather than judging yourself, why did I do that? … Get curious about who you are and where that's coming from because that's going to give you a lot more feedback for the future rather than continually keep you stuck.”

    Connect with Ali Sempek: https://www.askcoachali.com

    Mentioned: You Are a Goddess by Sophie Bashford: https://amzn.to/3SdDaWy

    Other GoG episodes you might want to check out:

    What’s Causing The Results You Have Right Now? https://sarahwalton.com/causing-results/

    Demand What You Need https://sarahwalton.com/demand/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #DefyingExpectations #SocietalPressure #HealthCoach #FoodCoaching #wellness #SocietyExpectations #SelfConfidence #AskExpert #BusinessCoach #IntuitiveBusinessCoach

  • Content warning, this episode includes references to sex trafficking and abuse.

    Megan Camille is a psychic and intuitive business consultant who's built seven- and six-figure businesses from scratch, relying on her intuition and inner guidance.
    As a mother with no college education, Megan really understands firsthand the challenges that come with starting a business from the ground up while raising children. She firmly believes that business is 80% energetics and 20% strategy. Her clients have gone on to leave their corporate careers and create successful multiple six figure businesses, add additional streams of income, and enjoy their first million dollars.

    Megan loves her work; it has provided a beautiful, full, luxurious life for her and her family. She has five kids and is happily married. But the need to generate her money came after she was sex trafficked as a teenager and spent four years as a prostitute in Vegas and L.A.

    When she tried to apply for jobs, she was unemployable. She had a record of having been trafficked. In the adult industry, the punishment falls onto the women and not necessarily those who are abusing or exploiting them.

    “I had to learn how to do it a different way,” says Megan. “I started using, you know, my own intuition. And that has really guided me through my entire life.”

    “And I don't mean this in an airy-fairy kind of way,” says Megan. “This is where the grit comes in. Oftentimes, it's much more difficult to listen to your intuition than it is to listen to your husband, or to listen to your mother, or to listen to the outside world.”

    Megan says it was during her teen years that she really learned the difference between the nervous system, human chatter, emotions, desire, and intuition.

    “My human desire wanted to be with this person who was dangerous, abusive, hurtful, exploitive. … But my intuition was always “go home, go home, go back to your mom,’” says Megan. “My intuition was always there, but the humanness wanted instant gratification.”

    Megan says that experience plays out in business where you want to feel safe – be it seeking approval or thinking you can’t invest in yourself.

    If you’re feeling scared about deviating from the plan or what feels safe and secure, Megan suggests getting comfortable with the worst-case scenario.

    Most entrepreneurs and business owners wait for confidence before they take big action. It’s the big action that brings in great results – and confidence comes from those results.

    “Your entry point is in courage. Courage is what you need, not confidence. Confidence comes after courage,” says Megan. “So sometimes it's about just doing it.”

    Megan suggests developing a process to move through the feeling of being afraid and spinning your wheels. That’s where the worst-case scenario comes in.

    “Most people are actually more committed to the mediocrity than they are to this big vision. I will actually keep this 40 to 50 hours a week, not spending much time with my family, feeling a little burnt out because at least I know I'm not ‘failing by society’. And worst-case scenario says what does failing actually mean to you?” asks Megan.

    Connect with Megan : https://www.megancamille.com
    Other GoG episodes you might want to check out:

    Top Strengths of the Highly Sensitive Entrepreneur
    https://sarahwalton.com/highly-sensitive-person/

    What it Takes to Go From 6 to 7 Figures with Sigrun
    https://sarahwalton.com/scaling-seven-figure-business

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #IntuitionTraining #InnerGuidance #IntuitionBasedGuidance #intuition #ActivateIntuition
    #IntuitionDevelopment #AskExpert #IntuitiveBusinessCoach #WomenInBusiness #ScaleYourBusiness

  • If you own an online business and you don't think seven figures is realistic -- you are going to love this episode. Our guest, Sigrun, is Europe's number-one online business mentor.

    What I love about Sigrun is her honesty, her accessibility, and how much she's willing to share all the mistakes and all the internal mindset pieces. You know when you think, "I am too dumb to do this. I can't do this." She had them, too.

    Sigrun Gudjonsdottir is an award-winning business coach, bestselling author, international speaker, and host of the Sigrun Show podcast (I've been a guest!).

    Sigrun had what she thought was her dream job as CEO of an IT company, but changes with that board led to Sigrun taking leave and traveling.

    She found herself in Switzerland starting from scratch to build her reputation and career. Sigrun developed repetitive strain injury and took time off to heal. After seven months, she knew it was time to start her own business.

    "What the woman was doing, you know, not discrediting her in any way, but joining this course it was a wake-up call. Like, okay, I can do this," says Sigrun. "I realized that my problem, my alchemist journey of not figuring out what I want, was a very common problem."

    From there, she came up with the idea of a Passion-athon – a free boot camp where you find your true passion and the right business idea in seven days. She gave herself a week to promote it and built the modules based on the exercises she had done to find her passion.

    Looking back, Sigrun says it was silly to offer something for free with no next steps or offers. She did get amazing testimonials, though.

    "I was obviously not clear on what I was doing. I was all over the place and even and I need to say this to anyone who is having like doubts if they've got what it takes," says Sigrun. "I had ten years' experience as CEO and I had an MBA from top like we're talking about a top ten business school in the world, and I had no clue what I was doing."

    Sigrun had ambition to replace her previous income. She worked to double her business every year from $72,000 to $164,000 and then $340,000.

    She attributes her jump in year three to her husband losing his job. Suddenly, she was the family breadwinner. She set a goal to make a million dollars. By August, she'd only made a third.

    "I wrote down all my progress and everything I could sell, even next year, because I was running retreats at the time," says Sigrun. "I saw it was theoretically possible."

    Sigrun dove in. She launched her podcast in August 2018, did her first live event in September, sold out her Masterminds for the following year, and sold out her group coaching program.

    "I started to make a habit of writing down, okay, this is what I need to make still and can I still do it? And every time I convinced myself," says Sigrun. "It was all about convincing myself that it's still possible."

    Sign up to get a copy of Sigrun's latest book, Kickstart Your Online Business - Create an Online Course and Start to Make Sales: https://www.sigrun.com/gameongirlfriendpodcast

    Connect with Sigrun Gudjonsdottir: https://www.sigrun.com/

    Other GoG episodes you might want to check out:

    3 Lessons I Learned From My 8-figure Coach: https://youtu.be/zYDGzcb0u9I

    The One Thing You Need to Scale Your Business: https://sarahwalton.com/tina/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #ScaleYourBusiness #CEOEntrepreneur #7Figures #BusinessGrowthStrategy #BusinessGrowthTips #6Figures #Millionaire #AskExpert #BusinessCoach #WomenInBusiness

  • Law contracts done right are a small business owner's best friend. They will protect your personal assets. They will protect potential clients from stealing your work and not hiring you, which happens more often than you think.

    Sharon L. Tasmin is a seasoned business and technology attorney with over 30 years of experience in law and over 10 years as a businesswoman. Having spent 15 years at HoganLovells, one of the world's largest law firms, and serving as in-house counsel at MedImmune, Sharon founded HTBiz Law to offer clients the best of both worlds—a boutique law firm experience with the expertise of a global firm.

    Contracts don't have to be scary. Your clients and customers sign things all the time. They sign contracts daily but may not think of them as contracts.

    "If somebody refuses to do business with you because you want them to sign a contract that protects you and still gives your client or customer what they need run because that's the potential client that will not pay," says Sharon.

    They will likely leave bad reviews. They will likely have unreasonable expectations.

    The contract protects both of you. The single greatest disagreement between service providers, consultants, business owners, and their customers is when there isn't a clear understanding of what you are going to do, for how much money, and in what time, versus what they were going to get in, what time, and for how much. The simplest way to solve that problem is to put it all in writing and sign.

    Sharon says not all money is good money, and not all clients are good clients for you.

    "The hardest decision a new business owner will make when they are new and desperate for money is 'I must take every bit of work that comes in the door,' and that is 100% the wrong thing," says Sharon. "If you are so desperate or foresee that you will be so desperate that you will not be able to say no, you're not ready to start your business as your full-time job yet."

    "The first thing you need to do is file an LLC and it will be the best one to 300 hundred dollars you will ever spend. If you can't afford that, for sure you should not be starting a business."

    This creates a distinction in the eyes of the law between you as a business and you as a person. Without it, if you make a mistake and get sued, all your personal assets are at risk -- your house, your car, your savings.

    Next, do the inventory. Think of everything you've created, and then make sure that you're taking that into account in the rates you charge. Do you add $25 an hour? Is it a flat fee?

    "If you take the project that absorbs 40 hours a week of your time, it isn't just that it may not be the right client and you may be getting paid less for this project, it's you're losing the opportunity cost of something else," says Sharon.

    Get "Securing Your Brilliance: A Hands-On Workbook for Copyright & IP Protection" to help you identify and protect your valuable digital and intellectual property assets: https://www.htbizlaw.com/workbook
    It usually is $19.95, but with the promo code "GAMEON" it will be only $9.95.

    Connect with Sharon: https://www.htbizlaw.com
    LinkedIn: https://www.linkedin.com/in/sharontasman/
    Other GoG episodes you might want to check out:

    Business Cash Flow: How to Pay Yourself (and the IRS) Consistently
    https://sarahwalton.com/business-cashflow/

    How to Manage Your Money Before Divorce
    https://sarahwalton.com/financial-planning-for-divorce/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #AssetProtection #ProtectAssets #LawsuitProtection #Law #WomenEntrepreneursSuccessStories #WomenEntrepreneurs
    #WomenInBusiness #WomenEmpowerment #BusinessCoach #SalesCoach

  • If you are running an online business today you know how painful it can be to try out a new marketing tactic and have it bomb. Maybe you tried to launch a webinar, or that email campaign just didn’t work. What if it didn’t actual fail? There’s a good chance you’re receiving extraordinary data that could turn your business around.

    Today’s guest is Market Your Genius author Nikki Nash, who approaches the testing of marketing with her M.A.A.D Scientist Framework.
    Nikki has always been the person that followed their gut with what decision to make – and her journey to marketing started when she got really frustrated with where her career was going. She started out as a journalist, working in magazines and ended up in advertising.

    She went to get her MBA and landed a job at Intel where she ran digital content and social marketing for North America. She set her sights on becoming CMO.

    At the same time, her aunt was diagnosed with ovarian cancer. Nikki’s grandmother had died of it, and her mother had tested positive for the BRCA 2 gene. Nikki and her sister tested negative but Nikki knew she wanted to make a change.

    She quit her job and became a consultant, teaching marketing and working for a startup.

    “What I learned at startups is nobody knows what the heck they're doing, and they're really just testing and figuring stuff out, she says.

    Nikki says most people overcomplicate their business and that ends up slowing it down. She says when she started, she didn’t have a website – she had a Google Doc with some information, but she still had money and clients coming in. Here are her five essential pieces, listen in for more:

    Power of singularity
    Identify one buyer
    Customer journey or marketing game plan
    Sales process
    Test and validate the plan

    Nikki developed the M.A.A.D Scientist Framework when she was teaching marketing as a side hustle. She was trying to explain to people how to collect data from their marketing.

    What tends to happen is people will jump from marketing tactic to tactic.

    “People get so hung up on minute tactics that they don't actually sit back and think, my ideal buyer. I'm trying to get them to buy this specific offering. What is the best way to find them, connect with them, build a relationship with them, and invite them to buy from me?” says Nikki.

    The point is to do it again. This is the basis of test marketing. Experiment in cycles with your hypothesis of how you’re going to reach your buyer and pitch to them. Setting up the experiment cycle takes the pressure off. For example, if you know you will launch a program eight times in a year, you have more room to reach your target and do the tweaks to help you reach your sales goal.

    The best part of running a business is you get to choose. You can do an incremental increase in your income if you feel like you're going to have a bigger impact. You can say no. You can choose to travel or be location independent. You can choose to have flexibility for your family or yourself. You choose what to do with the money.

    Connect with Nikki on Instagram (https://instagram.com/nikkinashofficial) for a free blueprint to help grow your business.

    Other GoG episodes you might want to check out:

    Marketing Not Working? Human Design Could Help: https://sarahwalton.com/human-design-adriana/

    Storytelling, Sharing With Clients and Taylor Swift: https://sarahwalton.com/sharing-your-story/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #TestMarketing #BusinessGrowth #MarketingPlan #MarketingTips #MarketResearch
    #MarketingStrategy #LeadGeneration #WomenInBusiness #AskExpert #SalesCoach

  • Does it freak you out to even think about possibly going into debt? If so, you're definitely not alone. Our thoughts tend to jump to the total due and not the monthly payment or the possibility of short-term use. Today's guest talks about how you can start to switch your money mindset around the debt you may already have.

    Danielle Hendon is the founder and owner of 4 Corners CFO. She's an accountant that helps business owners understand both debt and their money mindset and then obviously how to grow and expand.

    If you love running your business, but you're not always so sure about the financial piece, today's episode is going to help you relax and give you great ideas.

    Danielle says her origin story goes back to being a music major in college. Her English professor had the class write about the future of their career and she realized the future of a music major was not going to support her financial habits.

    But she had friends in accounting and decided to try it out. She loved the auditing side of accounting, and loved everything about it until she started a family. A newborn and 80-hour work weeks did not mesh.

    “Yeah, we want to be there for our family. We want to have the flexibility, but we are still really smart women that can do an amazing job,” she says.

    Danielle wants to start by normalizing how she thinks a lot of us view debt. The narrative behind debt has a really negative connotation. It's built around the unintentional and habitual use of debt, rather than being built around the intentional and purposeful use of debt.

    “I want people to switch the narrative to understand that that negative connotation comes with the unintentionality. It has nothing to do with the debt itself. Debt is just a tool that can be used in good or bad ways,” says Danielle.

    That intentional debt could be the thing that launches your business. You cannot start a business without money. It's going to take time to get clients in the door. It's going to take time to get marketing up to speed. That is not a bad thing when it's intentional and it's planned for, and you know how much you're going to need to launch and be successful.

    If you’re risk averse, you might start small and show yourself the facts. Run the numbers. Take the emotion out of it and deal with pure data. Then let yourself add a little emotion back in to motivate you to knock those payments out even quicker.

    When it comes to growing their business, Danielle says hiring that first employee is always a good investment.

    The fear usually comes from the ability to make payroll, which she says comes back to the importance of having a budget and a plan. She suggests a line of credit is a good way to counter that fear, as it will take three months to get an employee up to speed.

    “I will say 90% of the time hiring an employee is almost always the right decision when they are a revenue generating employee,” says Danielle. “Usually, your first hire is somebody to help do the doing. […] And then you free up space to grow, because if you are the only one doing the doing in your business, you cap out real quick.”

    Listeners are invited to connect with Danielle by visiting the following link: https://4cornerscfo.com/gameongirlfriend
    Other GoG episodes you might want to check out:

    Master the Art of Hiring: https://sarahwalton.com/how-to-hire/

    You Deserve the Money: https://sarahwalton.com/bookkeeping-for-women/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #DebtManagement #GoodDebtBadDebt #FinancialEducation #DebtFreeCommunity #WomenInBusiness #AskExpert #SalesCoach #MoneyMindset #MoneyManagement

  • Catherine Nikkel is a ghost writer extraordinaire and a woman on a mission to help you know and understand that your story matters. If you have been thinking about whether or not you should tell your story, or if it's time for you to write that book -- Catherine gets her clients from idea to first draft in 120 days.
    She believes everyone has a story to tell. Drawing upon her extensive 15-year background as a former social worker, she empowers people to use their voice to make an impact—within themselves, their relationships, and their communities.
    “There's a quote I always refer to and I still can't find who wrote it […], ‘Our story could be the key to unlock someone else's prison.’ And I just feel that. Don't be selfish with our stories because it could really change someone's life,” she says.

    Her goal is to get people out of their head. Some might think they aren’t a good writer; others might be caught up in the vulnerability.

    “When we’re sharing our stories, we’re putting ourselves out there to be critiqued, to be judged, to be shamed. But on the flip side, we're also there to be celebrated,” says Catherine.

    She says it’s exciting and humbling to be a guide for people who are gearing up to share moments they might not have shared with anyone else or vocalized before.

    When working with people who have been through a traumatic event, the first thing Catherine does is talk about the vision. That means looking at what the author hopes to get out of the story and who they picture reading it. What impact is the author looking to make?

    “When we think about the pieces of our story we want to tell, especially in the world of memoirs, it doesn't need to be a whole chronological ‘here's my whole life story,’” she says. “It's what are those inspiring and impactful moments in a slice of your life that are going to lead to that main North Star? Because before we do anything together, we need to know what that is.”

    Writing can be a cathartic and healing journey, but that doesn’t mean you have to share everything. Catherine says some people might write the book and then decide not to publish, and that’s okay because the goal was to write the book.

    “Sometimes we're still healing, and it's really tough to publish and put yourself out there where your end result, for whatever that means, may not be the same in five years. So their main goal is let's just get the book and then decide the rest from there.”

    Having someone who can get you on the right path – even if it’s just working on an outline – the accountability piece is key. Constructive feedback coupled with helping an author meet their deadlines can be the difference between someone saying they want to write a book; and actually writing it.

    It can also be helpful to have someone help pull out the story because authors can be so close they might miss details the reader needs to know.

    “If you can take some of your story and just inspire someone else, you know, again, those cliches, those that trauma to triumph, people are so inspired by that and people deserve to hear your story,” says Catherine.

    Catherine is sharing a book outline called the Write Track on her website: https://www.catherinenikkel.com.

    Other GoG episodes you might want to check out:

    Storytelling, Sharing With Clients and Taylor Swift
    https://sarahwalton.com/sharing-your-story/

    The 5 Stages of Healing
    https://sarahwalton.com/stages-of-healing/

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #BusinessStorytelling #StoryTellingTips #WritingTips #AuthorStruggles
    #WriteaBook #GrowYourBusiness #BookCoach #WomenInBusiness #EntrepreneurLife #AskExpert