Episódios
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In this episode of the Holistic Interior Design Podcast, host Jenna Gaidusek shares her journey into the world of interior design, her embrace of technology and AI, and the importance of community among designers. She discusses her experiences with e-design, the impact of AI on the industry, and the tools and resources available for designers. Jenna also emphasizes the significance of mindfulness and grounding practices in her life and work, providing insights into how designers can enhance their creativity and productivity.
About Jenna:
Founder of AI for Interior Designers ™
Jenna is a visionary entrepreneur who has been at the forefront of revolutionizing visual communication within the interior design industry. With her online interior design firm established in 2016, Jenna embarked on a groundbreaking journey that has transformed the way interior designers connect with their clients.
Driven by an unwavering passion for education and community-building, Jenna brought the latest tech and community together through the eDesign Tribe, eDesign Platform (Rendering), eDesign U, until it was acquired by Mydoma Studio in 2022 and Jenna transitioned into the director of community and education position at Mydoma.
With a deep understanding of the power of artificial intelligence (AI), Jenna has now set her sights on enlightening the interior design community about the countless advantages and opportunities presented by AI for Interior Designers. As both a practicing interior designer and self-proclaimed "design nerd," she combines her hands-on experience with a genuine enthusiasm for cutting-edge technology to unlock the untapped potential of AI within design firms.
Jenna has always been a trailblazer, leading the way in leveraging tech innovations to elevate the interior design industry. Her unique perspective and teaching methods are deeply relatable, making her an influential figure within the design community. As an advocate for embracing AI, Jenna's mission is to empower interior designers with futuristic tools and knowledge, propelling them towards unprecedented success.
Through her unwavering commitment to progress and forward-thinking momentum in the design industry, Jenna continues to inspire interior designers to embrace the transformative power of AI. With her guidance, interior design firms are poised to revolutionize their processes, enabling them to exceed client expectations and thrive in the ever-evolving world of design.
Connect with Jenna: aiforinteriordesigners.com
Connect with Rachel Larraine Crawford:
Website / Email: [email protected]
Instagram
https://southcoastdesigngroup.com
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In this engaging conversation, the hosts discuss the formation of the Design Coach Collective, highlighting the journey of Tamara Romeo into the world of interior design and coaching. They explore themes of community building, personal growth, and the importance of collaboration among designers. Tamara shares her unique path from advertising to design, emphasizing the significance of marketing and branding in attracting clients. The conversation also touches on the importance of having a supportive team and the value of mentorship in achieving business success.
Want to see if the Ready Set Launch Retreat is for you? Book a meeting here
Tamara's Interior Design Business: https://southcoastdesigngroup.com
Check out the Ready, Set, Launch! Retreat and coaching program at: DesignCoachCollective.com
Connect with Rachel Larraine Crawford:
Website / Email: [email protected]
Instagram
https://southcoastdesigngroup.com
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In this episode of the Holistic Interior Design Podcast, I’ll be diving into a topic close to my heart: the five signs that you’re ready to start your own interior design business. If you’ve been dreaming of taking that leap but aren’t quite sure if the timing is right, this episode is for you. I’ll guide you through the key signals that it’s time to turn your passion into a thriving business, from recognizing the experience you already have to giving yourself permission to finally prioritize your creativity. We’ll also explore the desire for more flexibility in your life and how investing in yourself is the ultimate act of self-love and empowerment.
As we wrap up, I’ll be sharing an exciting invitation to my Ready, Set, Launch retreat, an immersive experience designed to give aspiring designers the tools, support, and confidence they need to launch their own businesses. If you’ve been waiting for a sign to step into your dream career, consider this episode—and the retreat—your personal invitation to make it happen.
Want to see if the Ready Set Launch Retreat is for you? Book a meeting here
Check out the Ready, Set, Launch! Retreat and coaching program at: DesignCoachCollective.com
Connect with Rachel Larraine Crawford:
Website / Email: [email protected]
Instagram
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In this episode of the Holistic Interior Design Podcast, Rachel Crawford shares her personal journey of becoming an interior designer, detailing her struggles, triumphs, and the integration of spirituality into her design practice. She discusses her early life, the challenges she faced, and how she found her voice through theater. Rachel also highlights her career transitions, the founding of her own business, and the creation of the Design Coach Collective, a mentorship program for aspiring interior designers. The episode emphasizes the importance of holistic design and the healing power of spaces.
00:00 Introduction to Holistic Interior Design
01:53 Rachel's Journey Begins
04:20 Family Background and Early Life
08:32 Finding My Voice Through Theater
10:52 Transitioning into Interior Design
12:44 Early Career Experiences
17:17 Starting My Own Business
19:37 Navigating Challenges and Collaborations
24:53 Spiritual Awakening and Integration
27:12 Creating the Design Coven
32:24 Launching Design Coach Collective
37:37 Final Thoughts and Future Plans
Want to see if the Ready Set Launch Retreat is for you? Book a meeting here
Check out the Ready, Set, Launch! Retreat and coaching program at: DesignCoachCollective.com
Connect with Rachel Larraine Crawford:
Website / Email: [email protected]
Instagram
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In this episode, the host shares updates and changes happening with Design Coven, a community for holistic interior designers. They discuss the Design Coven community, the podcast, and upcoming events. They introduce Design Coach Collective, a new offering that focuses on coaching and teaching interior design practices. The host, along with two other designers, will provide coaching packages to help designers launch and grow their businesses. They also announce a launch party and a retreat called Ready Set Launch, which aims to help designers start or revamp their businesses.
Design Coven is a community for holistic interior designers to share, connect, and grow.Design Coach Collective is a new offering that provides coaching and teaching for interior designers.The launch party and retreat, Ready Set Launch, aim to help designers start or revamp their businesses.The retreat covers topics such as branding, marketing, project management, and sustainable design practices.Check out the Ready, Set, Launch! Retreat and coaching program at: DesignCoachCollective.com
Connect with Rachel Larraine Crawford:
Website / Email: [email protected]
Instagram
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In this solo episode, Rachel discusses the transition to a four-day work week and the reasons behind it. The focus is on prioritizing health, well-being, and creativity. The episode explores the benefits of the new work week, such as promoting rest, personal activities, and mental and physical health. The shift aligns with the firm's holistic values and fosters creativity and innovation. The host also shares the process and planning involved in implementing the four-day work week, including client communication and internal logistics. The episode concludes with the host discussing their personal activities on Fridays and inviting listeners to share their experiences with a four-day work week.
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Rachel provides an update on her interior design business and shares her plans for the future. She discusses her exploration of human design and how it has influenced her approach as a business owner. Rachel also mentions the changes she is making to Design Coven, including offering one-on-one mentorship. She introduces her new interns and talks about her intention to be more selective with clients and revamp her services. Rachel concludes by mentioning her collaboration with Fisher Paykel for a sustainable dinner series.
Connect with Rachel Larraine:
Website / Email: [email protected]
Instagram
Interior Design Services / One on One Mentorship
Interior Design Resources
Houzz (Affiliate Link)
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Welcome to Episode 163 of the Holistic Interior Design Podcast!
In this episode, we're diving into the world of social media content planning with a focus on theming out your week. If you've ever struggled with what to post or felt overwhelmed by the idea of keeping your social media fresh and engaging, this episode is for you. We'll be sharing five distinct themes to help you organize your content and maintain consistency throughout the week.
Connect with Rachel Larraine:
Website
Instagram
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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Episode 162: The Proposal Blueprint: Crafting Interior Design Proposals for Easy Client Approval
Welcome to Episode 162 of our podcast! In this special group coaching session, we delve into "The Proposal Blueprint: Crafting Interior Design Proposals for Easy Client Approval."
In this episode, we cover:
Structuring Your Proposal: Learn the key components that make up a compelling and professional proposal. We'll walk you through the must-have sections that will make your proposals stand out.Whether you're a seasoned designer looking to refine your proposal process or a newcomer eager to learn the ropes, this episode is packed with actionable insights to help you secure more projects and build stronger client relationships.
Join our next monthly podcast party here. Recording on June 18, 2024 10am PDT
If you’re interested in further mentorship, we also offer one-on-one consultations tailored to your specific needs and goals, you can book a session here with Rachel.
Connect with Rachel Larraine:
Instagram
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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Florals add so much to any room, especially when used intentionally to reflect the themes and branding of a space. To really take your designs to the next level, you can partner with a floral designer to help you translate your big vision as a designer into a work of living art!
Michael O’Neil of Designs by Nourish explains why and how designers can enhance their spaces with floral design, walking us through his own process of working with interior designers. He also shares with us his inspiring journey to creating a business he loves and how he hopes to partner with more designers in the future.
Whether you’re designing a space for a business or a home, this episode will inspire you to explore the role that florals can play. (And you’ll definitely want to consider incorporating them into photoshoots of your designs, too!)
Michael will be leading an in-person Floral Alchemy workshop with the Design Coven on May 17. Grab your ticket here.
About Michael
Michael is a firm believer that there are no true “new beginnings.” Life is a journey where we are continually learning, evolving, growing and accumulating experiences in pursuit of a life that we think is meaningful and that we love living.
Michael has come to believe this because he opened a floral design studio, nourish, in 2023 that is the culmination of many seemingly unrelated experiences. The truth is everything Michael has experienced in the past could have led him to a thousand different points, but he consciously evolved into a floral designer because he loves design, he loves flowers and nature, and he loves telling stories, and all of those things are part of his collective experience.
Michael’s professional background is in product design and brand management—building products and communicating their unique attributes to customers. Over the years, he has studied Interior Space Planning, Ornamental Horticulture, Landscape Design and Floral Design. All very distinct disciplines that share common building blocks — a defined design process, principles and elements of design, color theory.
He launched nourish with the idea that florals intentionally designed to communicate the unique attributes of a carefully curated space could be an untapped resource for interior designers and businesses looking to make a strong visual impact with clients and guests. Florals do not need to be avoided or thrown in as an afterthought. They can be an integral layer in the design process to maintain a fresh and ever evolving presence in the space.
Featured in this episode
Featured Tarot deck: Cosmo Tarot
Connect with Michael and Designs by Nourish
Website
Instagram
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to...
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In this episode, we're gearing up for an exciting month ahead in the Design Coven community! Join us as we highlight a variety of virtual and in-person events scheduled for May. From workshops to networking opportunities, there's something for everyone to enjoy. Tune in to discover how you can get involved and elevate your design journey with our vibrant community.
May 7, 2024, 10-11am PDT
The Proposal Blueprint Workshop / Group Coaching / Podcast EpisodeVirtual EventPro Members included Link to joinMay 13, 5-6pm PDT
Mystic Circle- The Language of Symbols: Using Tarot for Intuitive Decision-MakingVirtual EventPro Members includedLink to joinMay 15, 5:30-7:30pm
ASID Chapter MeetingIn-person at Bedrosians in Vista, CAAll Members Welcome - Link to joinMay 17, 11am-1:30pm
Floral Alchemy Workshop - Bud vase making floral arrangement with lunchIn-person at Native Coastal Appliance in Solana Beach, CAPro Members discount (code in Pro Calendar)Link to get ticketsMay 29, 9-11am PDT
Cosmic Currents: Embracing Jupiter in Gemini With astrologer Giulia MartelloVirtual EventProMembers includedLink to joinMay 30, 5:30-8pm
ASID Emerging Professionals Council Meeting - Client Engagement & Working SessionsIn-person at Marmol Export San Diego, CALink to get ticketsAre you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 20+ years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
Connect with Rachel Larraine
Website
Instagram
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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Many artists and designers struggle with how to do what they love and make a living at it. For those of you who want to start your own businesses, this month’s Artist Spotlight with Interdisciplinary Artist & Designer Parker Heath will inspire you to get going today! Parker shares the fascinating story of how he discovered his passion for art and how he built his business in a relatively short amount of time. His secret? Just jumping in, building a solid foundation for himself, and going with the flow!
Parker and I also talk about his current work, collaborations, and process in working with interior designers. For those of you looking to collaborate more with local artists and include truly unique pieces in your designs, you’ll enjoy hearing about Parker’s work and the inspiring story behind the artist.
About Parker
Parker Heath is a San Diego based interdisciplinary artist creating work in a variety of media such as painting, ceramics, textiles, and home accessories.
Parker received his Studio Arts BFA in 2022 from San Diego State University. The width of his multi-media work symbiotically allows him to discover and examine how the roles of functionality, materiality, and conformity co-exist with art in contemporary life.
Amongst these different practices, Parker has developed his signature artistic approach of which his final pieces embody modern aesthetics while invoking a bohemian, primitive style.
Aside from Parker’s work as an artist and small business owner, he is also a professional Freestyle BMX rider, Model, & Actor.
Featured in this episode
Featured Tarot deck: Cosmo Tarot
Connect with Parker
Website
PAR KER made Instagram
Parker’s Personal Instagram
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
Connect with Rachel Larraine
Website
Instagram
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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In this episode, we’re diving into the world of vacation and short-term rental design with interior designer Paula Oblen. Once Paula discovered her passion for this niche, she was hooked. She shares the unique story behind her career and business, why she loves examining the convergence between hotel and home, and the importance of identity and branding in this space. She also gives us a preview of what’s ahead for her business as she continues to innovate and explore what she loves.
Paula’s journey as a designer and business owner is a great example of what we can accomplish once we discover our niche or unique offering within the world of interior design. And she also reminds us that we have the power to make things happen for ourselves and our business—so tune in if you’re ready to get inspired and take your own business to the next level!
About Paula
A midwest native turned California gal, Paula is a natural-born creative with an intense passion for curating experiential and immersive interior spaces. An entrepreneur at heart and armed with more than 20 years of experience starting and owning multiple interior design business ventures, she is honored to have built an impressive list of clients that includes celebrity artists, musicians and interior designers, as well as private and commercial real estate investors, property management companies and restaurateurs. In late 2021, Paula teamed with Celebrity Designer and Netflix’s Queer Eye Designer Bobby Berk, where together they reimagined and transformed a 1950’s Spanish-style home named Casa Tierra—now a world class airbnb destination featured in Modernism Week 2022.
Inspired by the hotel to home movement, Hotelements was born from curating objects and elements that communicate Paula’s branded design work—Informing the property’s identity through personalization of a curated and immersive building revenue stream.
Featured in this episode
Featured Tarot deck: Cosmo Tarot
Connect with Paula
Website
Instagram
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
Connect with Rachel Larraine
Website
Instagram
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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I’m excited to welcome our first doctor to the Holistic Interior Design Podcast, Dr. Natasha of Tulsi Wellness Center. Dr. Natasha practices Holistic Health, and as Holistic Interior Designers, it’s important for us to make our overall health and wellness a priority, while also considering how our designs contribute to the holistic health of our clients.
Dr. Natasha shares her journey to practicing Holistic Health, her personal connection to Holistic Interior Design, and how we can take better care of ourselves as designers and creatives. Dr. Natasha offers great, simple tips that will help us in all areas of our lives, not just business.
About Dr. Natasha MacLeay
Dr. MacLeay is sincerely dedicated to transforming the lives of women. She helps optimize gut health, hormones and skin naturally. Dr. MacLeay uncovers the “why” of your health concern and provides the necessary treatment to make your health an asset to your life. She pioneers in establishing a targeted approach towards the bi-directional relationship between the bellies and brains, an often-overlooked area of treatment.
Dr. MacLeay utilizes advanced technology and functional medicine testing such as gut microbiome, micronutrient, food sensitivity, neurotransmitter, and genetic testing to get answers for targeted treatment. As a Naturopathic Doctor her approach is a balance of traditional and modern medicine. Treatment often includes nutrition counseling, botanical medicine, homoeopathic medicine, hydrotherapy, and physical medicine.
Specialties:
- Cognitive & Mental Health (Brain fog, anxiety, depression, ADHD)
- Gastrointestinal Health (IBS, IBD, SIBO, GERD, food sensitivity, dysbiosis and more)
- Endocrinology (thyroid disorders, stress hormones, autoimmune disease)
- Regenerative Medicine (PRP/Exosome therapy for hair and face)
Featured in this episode
Featured Tarot deck: Cosmo Tarot
Connect with Dr. Natasha & Tulsi
Tulsi Website
Tulsi Instagram
Dr. Natasha's Instagram
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
Connect with Rachel Larraine
Website
Instagram
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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I’m kicking off April with a preview of all the exciting Design Coven events coming up this month, for both Free and Pro Members. And as I am in the process of hiring a paid intern for my design business, Tiger Veil, I’m giving you a behind-the-scenes look at my hiring process. If you’re in the process of building a staff or just thinking about hiring in the future, my hope is that this helps you find the right team members who will elevate your business to the next level.
And if you’re thinking of applying for my paid internship, this episode will also give you a behind-the-scenes of what I’m looking for and what I’m planning to do with this role!
Read to apply for the internship? You can apply here:
https://forms.gle/3YEFsNS3FmPJAY2eA
Looking for advice or guidance on your interior design business? You can book a 1 Hr Business Coaching Session here:
https://calendly.com/rachellarraine/idcoaching250
*Please note a date change for one of our Design Coven events: Our group workshop will be held on April 25th at 9 AM PT, and not April 26th as stated in the recording. Be sure to check the Design Coven portal for updates on all events and follow us on Instagram (@thedesigncoven).
If you haven’t joined the Design Coven yet, you can join us today for free at designcoven.com/join.
Featured in this Episode
Featured deck: Cosmo Tarot
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
Connect with Rachel Larraine:
Website
Instagram
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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I’m excited to welcome two Design Coven members, Cassie and Angelica, to the podcast to share the story behind their holistic interior design business. Cassie and Angelica met in the Design Coven and discovered they had a unique connection, which led to them building a business together. They talk about how they work and fit so well together, how the Design Coven has helped them in the process of building their business, and how important it is to have a network built upon meaningful, personal connections.
I hope their story will inspire you to start your design business and to build the same type of meaningful connections they have within the Design Coven! If you haven’t joined us yet and want this level of support and inspiration, you can join our community at the Free or Pro tier at designcoven.com/join.
About Liminal Home
Angelica Corrigan (she/her) and Cassie Pinner-Capachione (they/she) are the visionary founders of Liminal Home, a San Diego-based luxury interior design firm dedicated to prioritizing holistic health and artful living in both residential and hospitality spaces. With Angelica's foundation in installation art, enriched by a curanderismo lineage and 15 years of experience in the interior design industry, and Cassie's expertise as an energy worker, herbalist, and founder of a boutique apothecary and healing studio, they collaborate to create spaces that inspire transformation.
Driven by their shared commitment to mindfulness and beauty, Angelica and Cassie merge the realms of art and medicine in their approach to interior design. They strive to transcend conventional limits, crafting spaces that elevate the vibration of each environment, resonating through their clients and reaching into local and global communities.
Featured in this episode
Featured Tarot deck: Cosmo Tarot
Connect with Liminal Home
Website: https://www.liminalhomeinteriordesign.com/
Instagram: https://www.instagram.com/liminalhome_/
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
Connect with Rachel Larraine
Website
Instagram
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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This week I’m sharing an update on where I’m at with this podcast and my business, and I’m introducing my NEW podcast, The Holistic Hospitality Design Podcast. I outline seven reasons why I decided to start this new project, and I’m hoping it inspires you to find a targeted way to connect with your ideal clients. With us entering the second quarter of the year, now is a good time to assess where we are all headed and what we really want to create or call into our lives and businesses.
Featured in this Episode
Featured deck: Modern Witch Tarot Deck
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
Connect with Rachel Larraine:
Website
Instagram
Patreon
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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As AI becomes more and more popular, I want to address when interior designers should avoid working with it.
I believe that AI can have many great uses, and I’ve talked about that in previous episodes, but when it comes to your design images—especially the ones in your portfolio—I think it does more harm than good. In this episode, I cover three specific reasons to not use AI images.
Featured in this Episode
Featured deck: The Nomad Tarot
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
Connect with Rachel Larraine:
Website
Instagram
Patreon
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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We have a lot of great events coming up this March in the Design Coven, and in this episode, I’m giving you a preview of each of them. This month, we are embracing the energy of Pisces season by diving deeper into our dreams, exploring how they can empower us in life and business.
For our Design Coven virtual events this month, we begin on March 11 with a New Moon Intention Setting event, available to all Free and Pro Members. On the same day, our Pro Members gather virtually for our Mystic Circle to talk all about Pisces season and our dreams. We end the month with our group coaching event for Pro Members on March 29th, where we’ll tap into our dream clients.
If you’re looking to connect in person in San Diego, we’ll be gathering at the ASID San Diego Chapter event on March 20th to discuss how to collaborate with contractors. I’m also in the midst of planning another in person event to give you a tour of one of my newest projects at Bivouac Ciderworks Adventure Lodge. Stay tuned for more details on that event!
To join us for any of these events and to get more details, visit designcoven.com/join.
Featured in this Episode
Featured deck: The Nomad Tarot
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
Connect with Rachel Larraine:
Website
Instagram
Patreon
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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This week we’re diving into the writing and messaging on your website with Masha Koyen, a copywriter who works specifically with interior designers. She walks us through the 7 most common mistakes she sees interior designers make on their websites and tells us how we can correct them.
Masha also gives us a preview of what she’ll be covering in her workshop for Design Coven Pro Members on February 28. In support of our theme for the month, heart-centered design, Masha’s workshop is focused on how interior designers can build an emotional connection with their audience through the writing on their websites.
If you aren’t yet a Design Coven Pro Member and would like to join us live (or watch the recording of the workshop later), visit designcoven.com/join to sign up.
About Masha
Masha Koyen is a seasoned messaging strategist and copywriter with over 14 years of corporate marketing experience to the table. She's worked with big guns like Deloitte, KPMG, Open Text, and Pearson before launching her own boutique copywriting agency, Content Vertical.
Today, Masha specializes in messaging strategy and website copywriting for the interior design industry. Her secret sauce? A data-driven approach using her signature REVEAL framework. She dives deep into the audience's psyche, creating engaging narratives that resonate with their core needs and desires.
With Masha, you're not just getting words on a page - you're getting a strategic narrative that captures attention and doesn't let go. Expect engaging web copy that not only tells a story, but inspires action.
Featured in this episode
Featured Tarot deck: The Nomad Tarot
Connect with Masha
Website
Instagram
Are you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships of your own. Learn more.
Connect with Rachel Larraine
Website
Instagram
Interior Design Services
Interior Design Resources
Houzz (Affiliate Link)
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