Episódios
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Hold up, there is a fun (& lucrative) side to LinkedIn!
But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.
In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches, creatives, & small business rebels can master personality-packed LinkedIn posting to draw in organic leads. And no, you don’t have to post any memes or inspirational quotes.
5 Day LinkedIn Challenge🍓”The 5-Day LinkedIn Challenge is designed exclusively for coaches and online service providers like you! This isn’t just to teach you — it’s to truly give you the strategies and concepts so you can apply them immediately. You’re walking away from the challenge with the framework to TRULY elevate your LinkedIn strategy to monetize your online presence. Because at the end of the day, you are my people if you’re not afraid to say you want to make a shit ton of money in your business. If you’re over the Facebook and Instagram hype and are ready to level up, join us for the 5-Day LinkedIn Challenge today.” - Mollie
Follow Mollie🍓LinkedIn
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In this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business.
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A blank page. Name something scarier for a heart-centered entrepreneur! At the start of writing a sales page, an email campaign, a carousel- this is where many get caught up in their heads and ghost on their marketing before they even write a single word.
But copywriting is also an incredible opportunity to forge a powerful connection with other humans. Create common ground, build trust, and warm up an audience to become (happily) paying customers.
Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair.
Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.
Boost that open rate!🍓Snag Melissa’s 10 Subject Line Formulas for Attention-Grabbing Emails
Follow Melissa🍓MEOMarketingGroup.com 🍓@meomarketinggroup on Instagram & LinkedIn
Work With Me as Your Marketing Confidence Cheerleader🍓Book a complimentary ✨Marketing Audit✨ for some quick wins
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Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”
Make 2025 the year your website finally starts pulling in sales while you sleep!🍓The Website Bundle- 11% off
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Dear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work,
I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival.
Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz here’s what that would mean for the world.
Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉 Annual membership is 25% off + December 2024 FREE if you check out by Dec. 2, 2024. (The equivalent of 4+ months free access!)🍓 Work with me 1:1!
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Slow your roll, babe. You’re skipping some steps before you can even KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how.
Work With Me as Your Marketing Confidence Cheerleader🍓Enroll in Business Boundaries Course- it’s $9.99 if you register by Monday, Oct. 21, 2024 then it’s $19.99 until cart closes on Tuesday, Oct. 29, 2024.
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When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.
Work With Me as Your Marketing Confidence Cheerleader🍓Enroll in Business Boundaries Course- it’s free if you register by Monday, Oct. 14th, 2024 then it’s baddie-on-a-budget pricing until cart closes on Tuesday, Oct. 29, 2024.
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Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients finally stop underpricing.
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My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.
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Appealing to everyone at once is a skill exactly 0 people have mastered.
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
So, we have to trust that narrowing it down is the right move.
That’s why getting specific about what you want to offer to whom requires a lot of courage, confidence, and trust. Which is one of the main things savvy entrepreneurs seek support with when they work with me as their Marketing Confidence Cheerleader.
And when asked the right questions, many folks surprise themselves with the realization that they have a lot more clarity on their ideal customer than they thought they did. And that gives them a whole lot of tailored, specific, powerful messaging for their marketing. Because they know exactly who to picture they’re talking to when crafting their marketing.
Squad 🎉 member Monique The Money Coach generously allowed me to demo what Marketing Confidence Cheerleading is like by recording our session for the podcast. As you’ll hear, narrowing it down is often a springboard for creativity.
Work With Me as Your Marketing Confidence Cheerleader🍓 Seize one of the last spots to work with me 1:1 in 2024!
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Email MeWork With Monique🍓Speed up hitting those financial milestones with Monique’s gentle, nonjudgmental 1:1 coaching
Follow Monique🍓moniquethemoneycoach.com🍓@moniquethemoneycoach on Instagram
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The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.
Work With Me as Your Marketing Confidence Cheerleader🍓 Seize one of the last spots to work with me 1:1 in 2024!
🍓 Join The Squad 🎉
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What if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.
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July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.
I’m gonna publicly take inventory.
A) To help it sink in for myself that: dang, I did that.B) To light the path for those coming after.C) To help you steer clear of some of the obstacles that I smacked right into.Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉🍓 1:1 Support
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Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.
Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July🍓 Register for a *free* Breathwork & Marketing Confidence Cheerleading Session on July 19th- in collaboration with Mica Winegarden, The Burnout Fairy 🧚
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The tale of how a black sheep screw-up found(ed) her Squad 🎉 & built the business of her dreams.
Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July
🍓 1:1 Support
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What if this marketing anxiety… isn’t yours?
A lot of us can easily point to a place in our lineage where it was *very* unsafe to be seen as successful, wealthy, or powerful- especially those of us who were purposefully, historically marginalized, oppressed, and disempowered.
And if we’re on the witchy end of things, we don’t have to peer very far back into history to see the horrific things that were done to those who were suspected of witchcraft.
Our bodies carry the memories of when owning our power was dangerous. When being seen was dangerous. When refusing to conform was risky AF.
Fast forward to today when you’ve opened a business and need to sell your stuff to pay your bills and fund the happy, fulfilling life you want. You know you have to tell people about your offers in order for them to buy them… and your system is thrown into turmoil. Marketing is how you’ll achieve financial safety- but marketing makes your body react like it’s in imminent danger. Woof, it is hard to sell from that energy.
But don’t despair witches & folks with generational trauma around money: you get to bring your body on board with a new definition of safety: you get to trust yourself to handle whatever comes your way with grace. Which means, you can allow yourself to be seen- really seen- on purpose, and still be safe.
I’m so grateful to Squad 🎉 member Faelan Shiva for hopping on the pod to discuss her own journey with marketing with the witch wound and how finding supportive community in The Squad utterly changed the game for her.
We discuss:
🍎 How to figure out your aligned clients when you could help everybody
🍎 Finding your special sauce
🍎 Marketing 1:1s
🍎 Crafting a free masterclass as a lead magnet
🍎 How to differentiate from spiritually abusive practitioners
Enjoy!
Register for The Squad 🎉 Open House🍓RSVP for Squad Cheerleading on June 28, 2024
Work With Faelan🍓Register for the free masterclass: The Love Language of Your Venus Sign on July 2
🍓Living The Sacred Wheel Mentorship
🍓1:1 Astrology Reading
Follow Faelan🍓roseofvenus.com🍓@FaelanShiva on Instagram
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Can you emotionally handle going viral? So many want to go viral, so few are ready.
I’ve got the perfect guest to give you the inside scoop on what it’s like to go viral many, many times over. Friend of the show and returning guest Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.
We discuss:
🌳 The emotional experience of going viral 🌳 Why slow growth can be a blessing🌳 How to handle trolls🌳 How to tell the difference between haters hating & valid criticism🌳 Social media boundaries🌳 Why followers ≠ dollars🌳 Why looking into which content “converts” isn’t as meaningful when your typical buyer journey is a slow burn lurk
Alyssa is a Codependency & Relationship Coach, host of the wildly popular Codependency Alchemy: The Podcast, and author of my favorite book of poetry: Healing The Mother Wound With Mother Earth. Enjoy the episode!
Work With Alyssa🍓Get 10% off Codependency Alchemy: The Membership
Follow Alyssa🍓Substack🍓Listen to Codependency Alchemy: The Podcast wherever you enjoy your podcasts🍓@alyssaaazander on TikTok, Instagram, & YouTube
Come to The Squad 🎉 Open House!🍓Register for free
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It’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why.
Come to The Squad 🎉 Open House!🍓Register for free
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If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself.I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.
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“If you want to light all your money shit on fire, start a business.” Truer words, right? 😅
It turns out, there is often a lot of grief involved in getting your nervous system ready to welcome in a ton of money from your work… Especially if you inhabit an identity that has typically been paid a lot less than your white male colleagues for the same work.
And there is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had to light.
Money Coach Selomé Samuel and I get into the crying-on-the-floor moments that are an often necessary part of the healing process in our relationships with money.
If you struggle with pricing, saying no to pro bono work, or live in fear of being referred to as “expensive” you do not want to miss this episode.
Work With Selomé🍓 FREE Masterclass: Transform Your Money Beliefs
Follow Selomé🍓 netpositivecoaching.co🍓 @netpositivemoney on Instagram
Work With Me as Your Marketing Confidence Cheerleader🍓 1:1 Support🍓 Join The Squad
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox🍓 Join my newsletter
Follow Me🍓 Follow me on YouTube: @marketingconfidencecheerleader🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader
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