Episódios
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You don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.
It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too. And from a coach who doesn't accidentally or intentionally shame them for this.
And don’t worry, your clients don’t have to be rich for you to be handsomely paid. You just need a strategy that works for your situation, not a one-size-fits all one.
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We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair.But when you look at the businesses of those you admire, there is one thing it is helpful to compare.
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Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.
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The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth.
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You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price.Here are the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing.
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🍓 Marketing Plans for Launches & Leveling Up
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Know you should be working on your marketing, but can’t seem to make yourself? Here’s what could be the culprit, and what to do about it.
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Hold up, there is a fun (& lucrative) side to LinkedIn!
But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.
In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches, creatives, & small business rebels can master personality-packed LinkedIn posting to draw in organic leads. And no, you don’t have to post any memes or inspirational quotes.
5 Day LinkedIn Challenge🍓”The 5-Day LinkedIn Challenge is designed exclusively for coaches and online service providers like you! This isn’t just to teach you — it’s to truly give you the strategies and concepts so you can apply them immediately. You’re walking away from the challenge with the framework to TRULY elevate your LinkedIn strategy to monetize your online presence. Because at the end of the day, you are my people if you’re not afraid to say you want to make a shit ton of money in your business. If you’re over the Facebook and Instagram hype and are ready to level up, join us for the 5-Day LinkedIn Challenge today.” - Mollie
Follow Mollie🍓LinkedIn
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In this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business.
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A blank page. Name something scarier for a heart-centered entrepreneur! At the start of writing a sales page, an email campaign, a carousel- this is where many get caught up in their heads and ghost on their marketing before they even write a single word.
But copywriting is also an incredible opportunity to forge a powerful connection with other humans. Create common ground, build trust, and warm up an audience to become (happily) paying customers.
Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair.
Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.
Boost that open rate!🍓Snag Melissa’s 10 Subject Line Formulas for Attention-Grabbing Emails
Follow Melissa🍓MEOMarketingGroup.com 🍓@meomarketinggroup on Instagram & LinkedIn
Work With Me as Your Marketing Confidence Cheerleader🍓Book a complimentary ✨Marketing Audit✨ for some quick wins
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Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”
Make 2025 the year your website finally starts pulling in sales while you sleep!🍓The Website Bundle- 11% off
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Dear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work,
I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival.
Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz here’s what that would mean for the world.
Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉 Annual membership is 25% off + December 2024 FREE if you check out by Dec. 2, 2024. (The equivalent of 4+ months free access!)🍓 Work with me 1:1!
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Slow your roll, babe. You’re skipping some steps before you can even KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how.
Work With Me as Your Marketing Confidence Cheerleader🍓Enroll in Business Boundaries Course- it’s $9.99 if you register by Monday, Oct. 21, 2024 then it’s $19.99 until cart closes on Tuesday, Oct. 29, 2024.
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When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.
Work With Me as Your Marketing Confidence Cheerleader🍓Enroll in Business Boundaries Course- it’s free if you register by Monday, Oct. 14th, 2024 then it’s baddie-on-a-budget pricing until cart closes on Tuesday, Oct. 29, 2024.
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Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients finally stop underpricing.
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My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.
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Appealing to everyone at once is a skill exactly 0 people have mastered.
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
So, we have to trust that narrowing it down is the right move.
That’s why getting specific about what you want to offer to whom requires a lot of courage, confidence, and trust. Which is one of the main things savvy entrepreneurs seek support with when they work with me as their Marketing Confidence Cheerleader.
And when asked the right questions, many folks surprise themselves with the realization that they have a lot more clarity on their ideal customer than they thought they did. And that gives them a whole lot of tailored, specific, powerful messaging for their marketing. Because they know exactly who to picture they’re talking to when crafting their marketing.
Squad 🎉 member Monique The Money Coach generously allowed me to demo what Marketing Confidence Cheerleading is like by recording our session for the podcast. As you’ll hear, narrowing it down is often a springboard for creativity.
Work With Me as Your Marketing Confidence Cheerleader🍓 Seize one of the last spots to work with me 1:1 in 2024!
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Email MeWork With Monique🍓Speed up hitting those financial milestones with Monique’s gentle, nonjudgmental 1:1 coaching
Follow Monique🍓moniquethemoneycoach.com🍓@moniquethemoneycoach on Instagram
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The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.
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What if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.
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July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.
I’m gonna publicly take inventory.
A) To help it sink in for myself that: dang, I did that.B) To light the path for those coming after.C) To help you steer clear of some of the obstacles that I smacked right into.Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉🍓 1:1 Support
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Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.
Work With Me as Your Marketing Confidence Cheerleader🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July🍓 Register for a *free* Breathwork & Marketing Confidence Cheerleading Session on July 19th- in collaboration with Mica Winegarden, The Burnout Fairy 🧚
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