Episódios
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What if 89% of your business results had nothing to do with your strategy—but everything to do with your state?
In this powerful solo episode, I break down why nervous system regulation is the hidden edge most entrepreneurs overlook—and how it’s secretly running your life, your business, and your results. You’ll learn why burnout, indecision, and self-sabotage stem from dysregulation, not laziness… and how to build daily rituals and emergency resets that give you the clarity and power to perform.
If you’re pushing through and still not getting the outcomes you want—this is the episode that shows you why, and more importantly, what to do about it.
What You’ll Learn in This Episode
Why 89% of decisions made in a dysregulated state failThe difference between proactive and reactive regulationHow to recognize the hidden signs of nervous system burnoutWhy your business is only as strong as your emotional engineHow to train your state like a muscle to unlock your peakMy personal mistakes that cost me clients, clarity, and peaceA simple challenge to help you pause, reset, and choose better
Key Takeaways
✔️Strategy without regulation = sabotage.
✔️You can’t build sustainability from a dysregulated state.
✔️Rest is not a reward—it’s a requirement.
✔️Proactive regulation is your peak performance ritual.
✔️Reactive regulation is your recovery safety net.
✔️Your nervous system dictates your perception, your decisions, and your outcomes.
✔️The clearest step forward always starts from a calm state.
Timestamps
[00:00] – Why strategy fails without state
[02:00] – You can’t build sustainable success from dysregulation
[05:00] – Burnout, launches, team freakouts—all signs of nervous system redlining
[07:00] – Defining dysregulation (and how to notice it early)
[09:00] – Proactive vs. reactive regulation: what’s the difference?
[13:00] – Rituals, rest, rhythm: the 3 Rs of self-regulation
[16:00] – Real stories: how dysregulation cost me 6-figures and clients
[20:00] – The hidden red flags that aren’t strategy problems
[24:00] – The calm state that creates better results
[26:00] – Your nervous system is your most overlooked business asset
[28:00] – Faith, stillness, and the power of obedience
Your Challenge This Week
Ask yourself: “What is one moment this week where I paused before I reacted?”Build in one proactive regulation ritual (breathing, walking, stillness).Prepare a reactive reset plan (like the SOS model) for your most common triggers.DM me “SOS” on Instagram @itsgeorgebryant and I’ll send you the full toolkit + resource to help you reset under pressure.Save your spot for the next live event: www.mindofgeorge.com/event
Ready to build with clarity? Apply for The Alliance
Scale your business without sacrificing your peace. Apply for 1:1 coaching and let’s build your success with clarity, simplicity, and sustainability. -
What if the ceiling that’s keeping you stuck isn’t above you—but below your feet?
In this episode, George is joined by author, speaker, and leadership coach Erica Rooney to dive deep into the idea of “sticky floors”—the internal limiting beliefs and toxic behaviors that quietly hold us back. You’ll learn how to identify them, unstick yourself, and smash through any ceiling standing in your way.
If you’re tired of playing small, struggling with imposter syndrome, perfectionism, or burnout, this is your roadmap to reclaiming your power—one SNAP at a time.
What “sticky floors” are and how they keep you stuckHow to use Erica’s SNAP method to reclaim power and momentumThe real causes of burnout, self-doubt, and hesitationThe difference between internal vs. external barriersWhy your first thought doesn’t have to be your last thoughtHow to pivot out of limiting beliefs and into aligned action
What You’ll Learn in This Episode
Stop and take noteName the sticky floorAsk and answer the deep questionsPivot with intention
Key Takeaways
✔️Sticky floors are the toxic patterns and limiting beliefs (like perfectionism, fear, burnout, and imposter syndrome) that prevent you from taking action.
✔️You can’t break glass ceilings if you’re standing on sticky floors.
✔️The SNAP Method offers a simple but powerful framework:✔️A successful pivot often starts by moving from negative to neutral, not negative to positive.
✔️External success means nothing if you’re misaligned internally.
✔️Your first thought doesn’t have to be your last thought—you have the power to reframe it.
Timestamps
[00:00] – Welcome + introduction to sticky floors
[02:45] – What “sticky floors” really are and where the idea came from
[07:00] – Real-life examples of sticky floors and limiting beliefs
[08:45] – How burnout, wine, and productivity became Erica’s wake-up call
[11:55] – Breaking down the SNAP method step-by-step
[17:00] – Toxic behaviors that silently sabotage growth
[20:30] – Erica’s personal story with overworking and wine
[25:00] – Using SNAP in high-pressure or habitual moments
[30:00] – Life by design: how Erica balances work, parenting, and purpose
[36:00] – Breaking perfectionism, bucket audits, and seasonality
[42:00] – Goals, sticky floors, and the courage to act
[47:30] – Real talk on imposter syndrome and growth resistance
[54:00] – Thoughts aren’t facts—how to reclaim your narrative
[58:00] – Final words of wisdom + where to find Erica
Your Challenge This Week
Write it down. Name it.Then walk yourself through the SNAP Method: Stop, Name, Ask/Answer, and Pivot.
Identify one sticky floor in your life right now—maybe it’s hesitation, overthinking, perfectionism, or burnout.
On InstagramErica Rooney’s Podcast: Glass Ceilings and Sticky FloorsHer Book: Glass Ceilings & Sticky Floors – available on Amazon and AudibleOn LinkedInJoin Her Collective – a digital networking and coaching space for women ready to lead authentically: ericaandersonrooney.com
Connect with Erica
Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection
Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here
Live Events – Get in the room where long-term success is built: mindofgeorge.com/event -
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Most entrepreneurs are drowning in strategies, hacks, and shiny new tools—chasing “more” in hopes of reaching the next level. But what if the secret to real, sustainable growth isn’t more… But deeper?
In this episode of The Mind of George Show, I dive into one of the most important mindset shifts in business: mastery comes from the same reps at different depths. You’ll learn why success isn’t about what’s next—it’s about going deeper with what already works, and why simplicity is your most powerful lever for long-term success.
This is part of a keynote series I gave to some of the world’s highest-performing poker players—but it’s just as relevant if you’re an entrepreneur, leader, or high-achiever navigating burnout, plateaus, or growth that still doesn’t feel like enough.
Why chasing new strategies sabotages long-term growthThe “shiny object” trap and how to avoid itHow to uncover the reps that actually move the needleWhy complexity is killing your business progressA simple reflection practice to find where you’ve driftedThe link between simplicity, peace, and peak performance
What You’ll Learn in This Episode
Key Takeaways
✔️Mastery doesn’t come from novelty—it comes from depth.
✔️Success is simple—because it can be scheduled.
✔️Complexity is often just disguised avoidance.
✔️Simplicity creates clarity. Clarity creates results.
✔️You’re not behind—you’re just stuck in the shallow end of your own genius.
✔️Find the reps that work. Do them better. That’s the game.
Timestamps
[00:00] – Welcome + the truth behind growth and the 80/20 rule
[02:30] – More ≠ better: the biggest lie in business
[06:00] – Fitness vs. business: why fundamentals never fail
[09:00] – George’s real-world examples of abandoning basics
[13:00] – Why success is boring—but predictable
[15:00] – Reflection questions to find your real needle-movers
[17:00] – Simplicity = freedom (in business and in life)
[18:30] – You’re not behind—you’re just shallow where you need depth
[19:30] – Tease for next episode: nervous system regulation & sabotage
Your Challenge This WeekAsk yourself:
What’s one thing I know works—but I’ve stopped doing?Where am I overcomplicating because I’m avoiding simplicity?What reps am I avoiding that I know lead to results?Then: Write them down. Protect them. Go deeper. That’s your path forward.
Want to build consistency and scale without burnout?
Join The Alliance – the space for high-integrity entrepreneurs who grow through simplicity and depth.Get on the list for George’s next event: www.mindofgeorge.com/event
DM George on IG with your favorite insight: @itsgeorgebryant
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What if you could build real wealth—without sacrificing your time, your energy, or your peace?
In this game-changing episode of The Mind of George Show, I sit down with Chris Miles, founder of Money Ripples and cash flow strategist for entrepreneurs and high-performers who want to achieve financial freedom fast—without grinding themselves into the ground.
Chris shares the real reason most people never build wealth (even if they make good money), how to escape the “accumulation trap,” and why financial freedom has less to do with income and more to do with control.
This episode is packed with truth bombs, mindset shifts, and practical steps to help you stop working for money—and make your money start working for you.
The biggest myth about financial freedom (and what it actually means)Why the “accumulation model” is broken—and what to do insteadHow to create cash flow from your current assetsHow to get out of the financial hamster wheelThe difference between passive income and leveraged incomeHow to design a life of freedom before you hit your “number”
What You’ll Learn in This Episode
Key Takeaways
✔️Financial freedom isn’t about saving more—it’s about creating better cash flow.
✔️Most people don’t realize they’re playing the wrong money game.
✔️You don’t need to retire—you need your income to be passive.
✔️If you don’t control your time, you don’t control your life.
✔️Invest in things you understand, that cash flow now, and are in your control.
✔️You don’t need a million dollars—you need a different strategy.
Timestamps
[00:00] – The “retire early” trap and why most advice is flawed
[03:30] – Chris’s backstory: financial planner to financially free
[08:00] – The accumulation model vs. the cash flow model
[12:00] – What financial freedom really means
[17:00] – The problem with focusing on net worth
[21:00] – Where to look for leverage and passive income
[25:00] – How Chris hit $10k/month in passive income
[29:00] – What keeps people financially stuck (even if they earn well)
[34:00] – Common mistakes high performers make with money
[40:00] – Simple steps to start building freedom today
[45:00] – Why freedom is a mindset before it’s a number
[50:00] – Final thoughts + the biggest wealth reframe
Audit your current income streams: how many are passive vs. active?Ask yourself: “Do I want freedom—or am I just chasing more money?”DM @itsgeorgebryant and @chriscmiles with your biggest takeaway from the episode—we want to hear what hit home.
Your Challenge This WeekResources Mentioned
Learn more about Chris’s work and coaching at moneyripples.comDownload free cash flow tools and get access to his trainingListen to Chris’s podcast: “Money Ripples”Instagram: @chriscmilesJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection
Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here
Live Events – Get in the room where long-term success is built: mindofgeorge.com/event
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What if your biggest problem isn’t the situation itself—but the story you’re telling yourself about it?
In this powerful solo episode, I reveal the single mindset shift that transformed how I run my life and business: understanding that your lens is your leverage. I break down how the way you see a problem determines whether it becomes a breakdown… or a breakthrough.
Whether you’re launching a product, navigating tough client calls, or just stuck in a negative spiral, this episode will give you the framework and clarity to change your perspective and change your results.
What You’ll Learn in This Episode
The difference between breakdown and breakthrough (and how to shift between them)The 4-part perspective framework to regain clarity and controlWhy your business results reflect your mental lensesHow to apply this mindset shift to launches, team issues, and tough decisionsWhy future-casting and coaching accelerate your perspective trainingHow to pause reactive spirals and turn them into strategic moves
Key Takeaways
✔️The problem is rarely the problem—it’s how you see it.
✔️Event → Lens → Response → Result is the formula for personal power.
✔️Disempowering stories lead to disempowering actions—and poor outcomes.
✔️You can’t control what happens, but you can control your lens.
✔️Changing your lens changes your inputs—and that changes your identity.
✔️Perspective is the gateway to progress. Choose it wisely.
Timestamps
[00:00] – The power of perspective: welcome to part two of the mindset series
[03:00] – Perspective as the difference between your prison and your power
[05:00] – Flopped launches, lost clients, failed products—how to reframe them
[07:00] – The 4-part framework: Event → Lens → Response → Result
[10:00] – George’s personal story: the spiral that lost him two clients
[13:00] – How events are neutral until we assign meaning
[15:00] – From hotel events to intimate Airbnbs—when perspective drives pivots
[17:00] – How to identify your current lens and shift into clarity
[19:00] – The power of coaching and modeling new perspectives
[21:00] – Poker players and high performers: reframing “bad hands”
[23:00] – Recap: shift your lens → choose your response → create new results
Use the Event → Lens → Response → Result framework with one challenge in your business this week.Ask: “What lens am I wearing right now?” and “What else could be true?”DM me @itsgeorgebryant with your favorite reframe or perspective shift. Let’s build better reactions—and better results—together.
Your Challenge This WeekJoin The Alliance – Where high-integrity entrepreneurs sharpen their mindset and messaging
Apply for 1:1 Coaching – Create clarity, consistency, and long-term results with support
Live Events – Find your next breakthrough moment in the room: mindofgeorge.com/event
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In today’s episode of The Mind of George Show, I’m joined by the brilliant Karina Baldwin, a performance psychologist, extreme sports enthusiast, and coach to high-achieving women who want to calm the fudge down and lead from true embodiment.
This conversation is a masterclass on how to regulate your nervous system, build better mental habits, and stay grounded while running your business like the professional athlete you are.
Karina brings Olympic-level insight and real-life stories (including glacier summits and surfing retreats) to help you rewire your thoughts, shift your identity, and reclaim your power… without burning out or breaking down.
What You’ll Learn in This Episode
Why entrepreneurship is a professional sport — and how to train like an athleteHow Karina’s surfing metaphor can help you master your mindsetThe science of rewiring your brain for high performance (and how fun speeds it up)Why staying “calm” isn’t soft — it’s how high performers dominateHow to detach your identity from your business without losing your driveThe one test to check if your business identity is healthy (and what to do if it’s not)
Key Takeaways
✔️ You don’t control every thought that enters your brain — but you choose which ones to ride.
✔️ Your thoughts are like waves. The more skilled you get, the better you are at choosing the right ones to surf.
✔️ Slowing down isn't a weakness — it’s a high-performance strategy.
✔️ Identity cannot come from business. You must build it first to lead your business well.
✔️ It only takes 15 reps to rewire a neural pathway — if you’re having fun doing it.
✔️ You’re not stuck. You’re just surfing the wrong wave.
Timestamps
[00:00] – Meet Karina: Marine trainer, adventure lover, nervous system queen
[04:00] – Surfing analogy: The secret to thought mastery
[10:00] – Choosing which thoughts to ride
[12:00] – Real client example: Breaking the “I can’t have balance” belief
[18:00] – Reticular Activating System: What you focus on, grows
[23:00] – Science says: fun rewires your brain faster than grind
[27:00] – Identity building through results
[32:00] – Summit mentality: There’s always another peak
[38:00] – Calm the Fudge Down: Why stress is destroying your performance
[42:00] – Nervous system 101: It’s a light switch, not a dial
[46:00] – State shifts: Cold plunges, screaming, and sloth-walking
[51:00] – Slowing down is your power move
[56:00] – Who are you outside your business?
[01:01:00] – How to be a peak performer without being a burnout machine
[01:05:00] – The Ames Scale and assessing business identity
Take the AIMs (Athletic Identity Measurement Scale) test — but replace “athlete” with “entrepreneur.”Are you wrapping too much of your worth in your work?Identify one way to reconnect with who you are outside your business.Then go ride the right wave.
Your Challenge This WeekResources Mentioned in the Episode
Connect with Karina on:
Instagram: @trueadventurecoListen to her podcast: The True Adventure PodcastThe AIMs test: Original Study – AIMS ScaleWant George's SOS model? DM “SOS” on Instagram @itsgeorgebryant
Loved this episode? Let Karina know what landed for you! Drop her a DM or tag her in your IG stories.
Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection
Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here
Live Events – Get in the room where long-term success is built: mindofgeorge.com/event
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What if you’re not actually stuck? What if your business or life isn’t broken—but is perfectly aligned with the inputs you’ve been feeding it?
In this raw, reflective episode, George shares one of the most powerful mindset shifts he teaches high-performing entrepreneurs, athletes, and creatives: you don’t need a new strategy—you need to audit your inputs. Inspired by a recent keynote for professional poker players, George breaks down how your actions shape your identity and determine your results—every single time.
This episode is your wake-up call, but also your permission slip: to pause, reflect, and realize that the power to change your life and business starts with what you do today.
What You’ll Learn in This Episode
Why your “stuck” phase is actually an ROI on past behaviorsThe Inputs → Identity → Outputs frameworkHow to identify what you’re unconsciously reinforcing every dayHow to take radical ownership without shame or guiltWhy retraining yourself is the key to transformationA powerful journaling prompt to realign your results
Key Takeaways
✔️You’re not stuck—you’re operating based on previous inputs.
✔️Your actions are who you are. Your words are who you want to be.
✔️You’re not broken. You’re trained—and that means you can retrain.
✔️Chaos creates a chaotic identity. Calm inputs create clarity.
✔️Results aren’t random. They’re earned—and that’s good news.
✔️Looking in the mirror isn’t about blame—it’s about power.
Timestamps
[00:00] – You’re not stuck, you’re just trained for this
[05:00] – The yoga quote that sparked this episode
[07:00] – Inputs shape your identity and your results
[09:00] – How chaos as an input reinforces firefighting behavior
[12:00] – George’s story of burnout, relapse, and rebuilding
[16:00] – How auditing inputs helped him lose weight, rebuild business, restore peace
[19:00] – The ROI of your habits: personal, professional, emotional
[22:00] – How to conduct a 30/60/90 day input audit
[26:00] – Examples from George’s own life and failures
[30:00] – Poker players, reps, and reps: the real work is off the table
[33:00] – Your inputs are the daily bricks of your future results
[35:00] – Final invitation: own your inputs, and you own your future
Set aside time and write out the inputs you’ve consistently chosen or allowed in the last 30, 60, and 90 days.Pick one area (business, relationships, health, creativity) and identify what small input shift you’ll make starting today.Share your biggest aha moment from this episode on Instagram and tag @itsgeorgebryant. George will personally respond to as many as he can!
Your Challenge This WeekJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs
Apply for 1:1 Coaching – Ready to build with integrity and clarity? Apply here
Live Events – Get in the room where real growth happens: mindofgeorge.com/event
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Too many entrepreneurs are trying to market from a place of fear, confusion, and performance. But messaging only works when it’s rooted in identity.
In this powerful conversation, George sits down with Maya Elious, personal branding strategist and founder of Built to Impact, to explore how faith, clarity, and confidence fuel sustainable business growth. Together they dismantle the myth of fearlessness, unpack the dangers of performative success, and outline what it really takes to build a business aligned with your values, voice, and vision.
If you’ve been feeling misaligned, stuck, or unclear in your messaging—this is the reset you’ve been waiting for.
What You’ll Learn in This Episode
Why your messaging falls flat when you don’t know your identityHow to get clear on your values and use them to lead your businessWhy fearlessness is a myth—and what courage actually looks likeHow faith and stewardship unlock abundance and alignmentThe difference between performative success and lasting impactWhat it means to truly live the message you’re trying to market
Key Takeaways
✔️Fearlessness isn’t required—courage is.
✔️Your brand’s power lies in your clarity, not your charisma.
✔️Impact is measured by transformation, not transactions.
✔️If you can’t define your values, you can’t live them—or lead through them.
✔️Success without stewardship will collapse under pressure.
✔️The clearer you are on your calling, the easier it is to say no to distractions.
Timestamps
[00:00] – The power of identity in business
[03:45] – Why privilege should be a motivator, not a weight
[08:10] – How to lead from your values (and define them clearly)
[12:00] – From MySpace to multi-million-dollar messaging
[17:00] – Why people-pleasing robs you of your power
[21:00] – Breaking the myth of fearlessness
[25:00] – The connection between prayer, stewardship, and results
[30:00] – Clarifying your message by clarifying your mission
[36:00] – Messaging, money, and measuring impact
[42:00] – Burnout, distraction, and coming home to yourself
[47:00] – Maya’s future vision—and how she’s choosing peace over pressure
Write down your top 5 values and journal how each one shows up (or doesn’t) in your business right now.Choose one way to align your message or offer with your values this week.DM @mayaelious and @itsgeorgebryant with your biggest breakthrough—we want to hear from you!
Your Challenge This WeekResources Mentioned in the episode
Get Maya’s Messaging Guide – mayaelious.comCalling in "The One": 7 Weeks to Attract the Love of Your Life - Katherine Woodward ThomasConnect with Maya Elious
Instagram: @mayaeliousWebsite: www.mayaelious.comPodcast: “Work Hard, Live Soft”Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection
Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here
Live Events – Get in the room where long-term success is built: mindofgeorge.com/event
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Most businesses are trying to sell with sales pages, pitch decks, and feature lists—while the most powerful sales tool is sitting right in front of them: their customers’ stories.
In the fifth and final episode of the Stories That Stick series, I break down the art and science of customer stories—how to capture authentic transformations from your clients, how to structure them for maximum impact, and how to use them to sell without selling.
If you want to build a business that earns trust and converts consistently, it’s time to step back and let your results—and your clients—do the talking.
Why customer stories convert better than traditional marketingThe 3-part framework to craft compelling, relatable storiesThe difference between testimonials and transformation storiesHow to extract emotional and practical shifts from your clientsWhere and how to use customer stories across your businessReal examples of client stories that inspire and convert
What You’ll Learn in This Episode
Key Takeaways
✔️Customer stories are more powerful than your best pitch.
✔️People don’t buy because of logic—they buy because of emotional resonance.
✔️Relatable beats impressive—choose simplicity over inflated results.
✔️The story arc = Normal → Explosion → New Normal.
✔️Ask the right questions to uncover the emotional and practical before/after.
✔️Client voices are your strongest proof. Use them. Everywhere.
Timestamps
[00:00] – Why customer stories outperform sales pitches
[02:00] – Overview: the final episode in the 5-part storytelling series
[05:00] – What a customer story is (and what it’s not)
[07:00] – Why small, relatable stories build more trust than big wins
[09:00] – The mindset shift: letting others be the hero of your brand
[11:00] – The 3-part story arc: Normal → Explosion → New Normal
[13:00] – What questions to ask to get emotional and practical depth
[16:00] – Where to use customer stories across your business
[18:00] – Real example of a client transformation (Sarah’s story)
[22:00] – Final reminders: document, share, and use your storiesYour Challenge This Week
Choose one past client you’ve helped (big or small).Use the 3-part story arc to write their story: Normal → Explosion → New Normal.Share it somewhere—email, DM, podcast, story, or sales page.Tag me on Instagram @itsgeorgebryant so I can read and celebrate your work!This is the fifth and final episode in the 5-part podcast series on entrepreneurial storytelling, based on Stories That Stick by Kindra Hall.
Listen to the full series to master storytelling that connects and converts:
Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story: Sell the Transformation, Not the ThingEp. 595 The Founder Story: Turn Your Why Into ConnectionEp. 597 The Purpose Story: Inspire Alignment and LoyaltyClick here to access the workbook!
Join The Alliance – My Relationship Beats Algorithms™ community for high-integrity entrepreneurs.
Apply for 1:1 Coaching – Scale your business with storytelling, simplicity, and soul
Live Events – Get in the room where your next breakthrough happens: mindofgeorge.com/event
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What if chasing wealth was actually costing you your health—and slowing your business growth?
In today’s episode of The Mind of George Show, George reconnects with Mauro Stara, CEO of Six Pack CEO, to reveal the critical connection between peak performance, biological health, and entrepreneurial success.
Mauro shares why entrepreneurs can’t afford to delay their health journey, how to optimize core pillars like sleep and recovery, and why mastering your biology is your ultimate business advantage.
If you’re ready to stop grinding and start thriving, this episode is your blueprint.
How delaying your health journey is costing you business growthThe four foundational pillars for achieving peak performanceWhy mastering your recovery is more powerful than working harderHow your biology is either your biggest asset—or your biggest liabilitySimple, actionable shifts to optimize your energy, focus, and health starting today
What You’ll Learn in This Episode
Key Takeaways
✔️Prioritize Health Early: Waiting for financial success before focusing on health actually slow down business success.
✔️The Four Pillars: Recovery (sleep and stress management), nutrition, resistance training, and daily activity are the foundation of sustainable high performance.
✔️Optimize Recovery, Not Just Effort: You don’t need to work less—you need to recover better.
✔️Focus on Simplicity, Not Biohacks: Master the basics like consistent sleep, sunlight exposure, movement, and nutrition before diving into complex optimization tools.
✔️Track with Data: Blood work is critical to tailoring your optimization journey—don’t just copy influencers or random online advice.
Timestamps
[00:00] The trap of “I’ll prioritize my health when I hit my goals”
[02:00] Why biology dictates business success
[04:00] Meet Mauro Stara and the Six Pack CEO philosophy
[06:00] Sequencing priorities: how health impacts wealth
[10:00] Investing in your biology for accelerated growth
[18:00] The Four Pillars of Peak Performance
[22:00] Burnout: under-recovery vs. overwork
[28:00] How deep sleep and REM impact your hormones and recovery
[33:00] How eating timing affects blood sugar and sleep quality
[38:00] Why simple habits beat fancy biohacks every time
[45:00] Common mistakes in chasing peak performance
[52:00] How to use blood work to guide your optimization
[57:00] The mindset shift: there is no “finish line” for your health
Choose Your Next Steps:
Audit your core pillars: sleep, nutrition, training, and activity. Pick ONE area where you can make a simple improvement this week—and commit to it for the next 7 days.Bonus: DM George or Mauro and share what pillar you’re committing to upgrade!
Connect with Mauro Stara:
Instagram: @maurostaraofficial
Website: sixpackceo.comJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection
Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here
Live Events – Get in the room where long-term success is built: mindofgeorge.com/event
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91% of consumers today make buying decisions based on a brand’s purpose—not just its products. Yet most entrepreneurs are still stuck pitching features, funnels, and stats.
In today’s episode, I dive deep into the Purpose Story, the third foundational story from Stories That Stick by Kindra Hall. You’ll discover how your deeper mission—not your marketing tactics—is the real engine for sustainable growth, trust, and community.
If you want to build a brand that people believe in, not just buy from, this episode will show you how to craft a Purpose Story that rallies your audience, inspires loyalty, and helps you create a movement—not just a business.
Why people crave meaning, not marketing—and how to give it to themHow to craft a Purpose Story that builds community and loyaltyThe three-part story arc to make your mission stick (Normal → Explosion → New Normal)Prompts to help you find the moment your mission was bornHow to embed your Purpose Story across your business: hiring, marketing, sales, and leadershipReal-world examples of micro and macro Purpose Stories in action
What You’ll Learn in This Episode
Key Takeaways
✔️People don’t follow products—they follow purpose.
✔️Movements are built by sharing stories, not selling offers.
✔️Your Purpose Story is the mirror where your audience sees their values reflected.
✔️Alignment isn’t a buzzword—it’s a business strategy.
✔️Purpose-driven brands create loyalty that transcends features, prices, or competitors.
✔️Your mission deserves to be shared—and to invite others to stand alongside it.
Timestamps
[00:00] – Why most brands are focusing on the wrong thing
[02:00] – Welcome to Part 4 of the Stories That Stick series
[05:00] – What is a Purpose Story, and why does it matter?
[07:00] – How Purpose Stories create emotional alignment
[10:00] – The three-part storytelling framework for your Purpose Story
[12:00] – Prompts to uncover your mission-defining moment
[14:00] – How to make your Purpose Story relatable and real
[18:00] – Tips to avoid “sanitizing” your story—keep it raw and resonant
[21:00] – Where to use your Purpose Story across your brand
[24:00] – Real-world example of crafting a Purpose Story
[27:00] – Final invitation: Write and share your Purpose Story this week
Take 30 minutes and journal: What broke your heart? What woke you up?Craft a rough draft of your Purpose Story (normal → explosion → new normal)Share it somewhere—email, social media, a team meeting, or a video post.Tag me on Instagram @itsgeorgebryant so I can celebrate your movement with you!
Choose Your Next Steps:This is the fourth episode in a special 5-part podcast series on mastering storytelling for entrepreneurs, based on Stories That Stick by Kindra Hall.
Download your free companion workbook to reflect, take action, and make the most out of this series.
Click here to access the workbook!
Make sure to listen to the other episodes in the series too (linked below) to complete your storytelling blueprint!
Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story – Sell the Transformation, Not the ThingEp. 595 The Founder Story – Turn Your Why Into ConnectionJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who lead with heart
Apply for 1:1 Coaching – Scale your business with simplicity, alignment, and purpose
Live Events – Get in the room where movements are born: mindofgeorge.com/event
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Have you ever felt like big success is just a series of small wins stacked over time? Most people overestimate what they can do in a day—and underestimate what they can achieve in a year.
In this episode, Ryan Carey shares the real, unfiltered story of how he turned consistent daily actions into a thriving business — and how you can too. Whether you’re just starting or looking to scale, his journey will reignite your belief in steady growth over flashy shortcuts.
Together, we dive into how consistency, relationship-building, and trusting the long game helped Ryan scale a thriving, purpose-driven business without burning out.
If you’re feeling frustrated by slow growth or tempted by flashy shortcuts, this episode will reconnect you to the real game of entrepreneurship: playing for legacy, not likes.
How small, daily wins compound into massive business growthWhy patience is a superpower most entrepreneurs overlookHow to prioritize authentic relationships over marketing gimmicksThe emotional challenges of slow seasons—and how to navigate themMindset shifts that helped Ryan scale sustainably and intentionallyHow to stay grounded and focused during periods of uncertainty
What You’ll Learn in This Episode
Key Takeaways
✔️Consistency compounds faster than you think—if you stay patient.
✔️Your business grows at the speed of the relationships you build.
✔️Success is hidden in the quiet seasons, not just the highlight reels.
✔️You don’t need massive wins—you need daily micro-commitments.
✔️Trust the long game. If you master the process, the results will chase you.
✔️Sustainability > speed when building something that lasts.
Timestamps
[00:00] – Why slow growth often beats fast success
[03:50] – Ryan’s backstory: building momentum one day at a time
[08:10] – The real compounding effect of small daily wins
[14:30] – How authentic relationships accelerated Ryan’s business
[20:00] – Managing mindset during the “quiet seasons”
[26:40] – The patience paradox: staying committed when results are invisible
[31:50] – How Ryan stays focused and consistent today
[37:00] – Final advice: How to reframe what success really means
Identify one small action you can commit to daily (even when no one’s watching)Reach out to someone in your network and nurture an authentic relationship—no agendaReflect: Am I optimizing for flash… or for legacy?Share your biggest breakthrough from this episode with me on Instagram: @itsgeorgebryant
Choose Your Next Steps:
InstagramWebsiteBetterOn
Connect with Ryan Carey
Loved Ryan’s insights? Be sure to connect with him and let him know your biggest takeaway from the episode!
Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connectionApply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here
Live Events – Get in the room where long-term success is built: mindofgeorge.com/event
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88% of consumers say authenticity is a key factor when choosing the brands they support—but most entrepreneurs still hide behind logos, credentials, and sales tactics.
In today’s episode, I dive into the Founder Story, the second storytelling pillar from Stories That Stick by Kindra Hall. I break down why your origin story is your greatest marketing asset, how to craft it with authenticity, and where to use it to build deep, lasting trust with your audience.
If you’ve ever wondered how to differentiate yourself in a crowded market—or felt awkward talking about yourself—this episode will show you why your “why” is the bridge between your brand and your audience’s loyalty.
Why people follow leaders, not logos—and how your story builds trustThe three-part storytelling framework for crafting your Founder StoryThe biggest myths that hold entrepreneurs back from sharing their storyHow to make your Founder Story relatable (even if you think it’s “not dramatic enough”)Where and when to use your story to deepen connection and loyaltyReal-world examples to inspire you to share yours
What You’ll Learn in This Episode
Key Takeaways
✔️Your audience isn’t buying what you sell—they’re buying why you care.
✔️Authenticity beats perfection every time.
✔️Your story doesn’t have to be dramatic. It just needs to be real.
✔️Sharing your why closes the trust gap faster than any marketing tactic.
✔️Your story should live everywhere: sales calls, about pages, podcasts, DMs, launches.
✔️The story that moves the world isn’t your resume—it’s your heart.
✔️The biggest risk isn’t telling your story wrong—it’s not telling it at all.
Timestamps
[00:00] – Why logos and credentials don’t build trust—your story does
[02:00] – Welcome to Part 3 of the Stories That Stick series
[05:00] – What is a Founder Story and why it matters
[07:00] – Common myths about sharing your story (and why they’re false)
[10:00] – The 3-part storytelling arc: Normal → Explosion → New Normal
[12:00] – Prompts to uncover your most powerful founder story moments
[14:00] – Example of a Founder Story you can model
[18:00] – Where and how to use your story across your brand
[20:00] – Your invitation: share your story authentically this week
Block 15 minutes of distraction-free time.Reflect on the moments that shaped your why (using the prompts in the episode).Craft a rough version of your Founder Story—messy is okay.Share it publicly—Instagram, podcast, email, DM, wherever feels right.Tag me on Instagram @itsgeorgebryant so I can read and celebrate it with you!
Choose Your Next Steps:This is the third episode in a special 5-part podcast series on mastering storytelling for entrepreneurs, based on the framework from Stories That Stick by Kindra Hall.
Download your free companion workbook to reflect, take action, and make the most out of this series.
Click here to access the workbook!
Make sure to listen to the other episodes in the series too (linked below) to complete your storytelling blueprint!
Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story – Sell the Transformation, Not the ThingJoin The Alliance – The Relationship Beats Algorithms™ community for heart-centered entrepreneurs
Apply for 1:1 Coaching – Build your brand with alignment, authenticity, and storytelling mastery
Live Events – Get in the room where everything changes: mindofgeorge.com/event
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What if your performance didn’t start with your next marketing plan—but with your next meal, night of sleep, or 30-minute walk?
In this powerhouse episode, George is joined by health strategist and performance coach Chris DiVecchio to explore what it really means to become a business athlete—and why the other 23 hours of your day matter more than the one you spend working out.
They dive deep into the mental fitness, biological optimization, and self-care rituals that high-performing entrepreneurs use to build stamina, increase clarity, and create long-term success without sacrificing their health in the process. Whether you’re burnt out or just ready for the next level, this conversation will redefine how you fuel your business from the inside out.
Why your health is your greatest business assetHow to train like a business athlete without spending hours in the gymChris’s 5x2 Method: a daily reset based on the five sensesWhy most “excuses” are really mindset gaps—and how to close themHow sleep, stress management, and rituals directly impact your focus and revenueThe surprising difference between pressure and purpose when chasing goalsHow to turn reactive chaos into proactive clarity
What You’ll Learn in This Episode
Key Takeaways
✔️Most entrepreneurs sacrifice their health for wealth—and end up with neither.
✔️The other 23 hours of your day are where real transformation happens.
✔️Fitness teaches self-love, time management, discipline, and emotional resilience.
✔️Small, consistent rituals (like the 5x2 Method) create massive mental clarity.
✔️Excuses are just opportunities waiting for better awareness and strategy.
✔️When you operate like a business athlete, every part of your life levels up.
Timestamps
[00:00] – What is a business athlete—and why does it matter for entrepreneurs?
[06:00] – Discipline, self-awareness, and making better decisions on the fly
[10:00] – Building resilience through mental fitness, not just physical strength
[14:00] – Why self-love is the foundation of sustainable success
[20:00] – Crisis as a catalyst: health wake-up calls and redefining priorities
[24:00] – The power of bloodwork and chasing high-level stakes
[29:00] – Chris’s backstory: mortality moments that changed everything
[36:00] – Rethinking excuses: choosing the way in instead of the way out
[42:00] – How your rituals become your results (plus KT tape as a wake-up hack!)
[46:00] – Micro-decisions, long-term results: how the 5x2 Method rewires your day
[50:00] – Sensory resets: smell, touch, music, taste, light, and presence
[56:00] – The ripple effect of self-care on family, kids, and leadership
[01:00:00] – Final reflections: what are you doing with the time you’re given?
Choose ONE small habit to improve this week: sleep, food, movement, or ritualTry Chris’s 5x2 Method: pick one sense to activate in the morning and nightAsk yourself: “What is my real WHY for getting healthy?”DM @itsgeorgebryant or @chrisdiveccio with your favorite takeaway or how you’re choosing yourself today
Choose Your Next Steps:
Connect with Chris DiVecchio – chrisdivecchio.com or email him directly at [email protected]Join The Alliance – Relationship Beats Algorithms™ community for entrepreneurs who lead with alignment
Apply 1:1 Coaching – Ready to scale while putting your health and vision first? Apply here
Live Events – Step into the room that changes your business and your life: mindofgeorge.com/event
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Most entrepreneurs are taught to sell features and benefits—but what if that’s exactly why your message is getting lost in the noise?
In today’s episode, I dive deep into the Value Story, the first of four essential stories from Stories That Stick by Kindra Hall. I unpack why people don’t buy your product—they buy the transformation it creates, and how to craft stories that move people emotionally and make them take action.
If you’re tired of tweaking your sales pages, trying to find the perfect hook, or wondering why your marketing isn’t converting the way it should—this episode will shift everything.
This is your blueprint for building real emotional connection that sells, scales, and serves.
Why emotional stories outperform logic and features every timeThe three-part framework for every effective story: Normal → Explosion → New NormalHow to find and craft a compelling Value Story for your businessWhere and how to use your Value Story for maximum impactWhy emotion—not metrics—drives buying decisionsReal-world examples of Value Stories that move hearts (and open wallets)
What You’ll Learn in This Episode
Key Takeaways
✔️Data makes people think. Stories make people act.
✔️Transformation sells. Not features. Not benefits. Transformation.
✔️Your Value Story is the bridge between what you offer and what your audience truly craves.
✔️People are moved by emotions like hope, fear, and relief—not by numbers and facts.
✔️A good Value Story follows this arc: Normal → Explosion → New Normal.
✔️Crafting your story isn’t about being perfect—it’s about being real.
✔️Marketing moves minds. Storytelling moves hearts.
Timestamps
[00:00] – Why focusing on features is killing your marketing
[02:00] – People don’t buy your bridge—they buy the island it leads to
[05:00] – Emotional decision-making and the downfall of data-only marketing
[07:00] – The simple 3-part story structure: normal, explosion, new normal
[10:00] – How to find the right story: emotion > metrics
[12:00] – Where to use your Value Story: launches, sales calls, emails, DMs, social media
[14:00] – Craft your first Value Story this week: rough draft > perfection
[16:00] – Example of a Value Story you can model (Rachel’s transformation)
[19:00] – Real-life event testimonial: how stories change connection
[21:00] – Your weekly challenge: create and share one Value Story
Find one transformation you helped create (big or small).Map it using the 3-part structure: Normal → Explosion → New Normal.Focus on feelings, not stats.Share it publicly—in a post, a story, a podcast, a DM, or a call.Tag me on Instagram @itsgeorgebryant so I can celebrate you!
Choose Your Next Steps:This is the second episode in a special 5-part podcast series all about mastering storytelling, based on the book Stories That Stick by Kindra Hall.
Download your free companion workbook to reflect, take action, and make the most out of this series.
Click here to access the workbook!
Stay tuned—I’ll be linking all the episodes together as each one is released so you can build your complete storytelling blueprint!
Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellJoin The Alliance – Relationship Beats Algorithms™ community for heart-centered entrepreneurs
Apply for 1:1 Coaching – Scale your business with connection, clarity, and simplicity
Live Events – Join the room that will transform your business forever: mindofgeorge.com/event
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89% of entrepreneurs report feeling stuck in “mental overdrive”—even when they try to rest. But what if the problem isn’t just stress—it’s how you’re starting your day?
In this powerful and eye-opening episode, George sits down with Dr. Romie Mushtaq, board-certified neurologist, Chief Wellness Officer of Great Wolf Resorts, and bestselling author of The Busy Brain Cure. Together, they explore how brain chemistry—not productivity hacks—is the real key to healing a busy brain, boosting energy, and staying focused.
Dr. Romie shares the neuroscience behind your first 30 minutes of the day, how to recognize if you’re in a high or low dopamine state when you wake up, and the exact steps you can take to reset your brain chemistry—before the chaos kicks in.
Plus, they dive into empathetic leadership, hope science, and why emotional intelligence is the real superpower in business today.
What You’ll Learn in This Episode
Why your first 30 minutes of the day rewires your brain—for better or worseHow to identify if you’re starting the day in low dopamine or high dopamineThe specific rituals that boost your brain chemistry naturally (no caffeine needed!)The hidden cost of force-based productivity culture—and how to escape itThe ABCD model of empathetic leadership you can use in life and businessHow hope science is the new foundation for leadership, culture, and personal fulfillment
Key Takeaways
✔️Your brain isn’t broken—it’s busy. And it can be rewired.
✔️Caffeine first thing in the morning spikes cortisol and sabotages your brain.
✔️Hydration, music, light exposure, movement, and gratitude are powerful brain boosters.
✔️Empathetic listening (not logic dumping) is the leadership skill of the future.
✔️Hope isn’t optional—it’s a strategic advantage in leadership and business.
✔️Your rituals create your results. Your energy sets the standard for everything you lead.
Timestamps
[00:00] – 89% of entrepreneurs: stuck in mental overdrive
[02:00] – Welcome back Dr. Romie: bestselling author + wellness leader
[06:00] – Busy Brain basics: why your brain feels stuck
[10:00] – High dopamine vs. low dopamine: how you’re starting your day
[14:00] – Ideal morning rituals to rewire your brain chemistry
[20:00] – The dangers of caffeine in the first 30 minutes
[26:00] – How hydration, light, and movement reset your brain
[32:00] – Why your environment dictates your success (set it up!)
[36:00] – How to practice empathetic listening (ABCD model)
[42:00] – Why hope—not hustle—is the future of leadership
[51:00] – Modeling hope and being a hope-holder for others
[58:00] – Final reflections: setting your brain—and your world—up to win
Audit your first 30 minutes tomorrow morning: no phone, no caffeine.Pick two positive rituals (movement, gratitude, hydration, music, prayer).Reflect on your dopamine state: are you crashing or sprinting?Practice empathetic listening with one person this week—just listen and hold space.DM @itsgeorgebryant or Dr. Romie with your biggest breakthrough!
Choose Your Next Steps:
Resources MentionedWant even deeper insights into busy brain, burnout, and brain health?
Listen to Dr. Romie’s first appearance on The Mind of George Show: Listen to Managing the Burnout, Anxiety, & Depression Created By Your “Busy Brain”Grab Dr. Romie’s Book: The Busy Brain Cure – Learn more here
Join The Alliance – The Relationship Beats Algorithms™ community for purpose-driven entrepreneursApply 1:1 Coaching – Scale with clarity, simplicity, and connection
Live Events – Step into the room where everything changes: mindofgeorge.com/event
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89% of consumers say storytelling creates lasting brand loyalty—but most entrepreneurs are still stuck perfecting their sales pages and funnels instead of crafting stories that stick.
In this solo episode, I kick off a brand new five-part series based on the incredible book Stories That Stick by Kindra Hall. I break down why stories beat data every time, the brain science behind storytelling, and introduce you to the four essential types of stories every entrepreneur must master to rise above the noise, build trust, and move people to action.
If you’re tired of struggling for attention online and want to build deep, lasting connections with your audience—this series is your blueprint.
Why data gives people something to think about—but stories give them something to act onThe science behind why storytelling taps into emotion, memory, and trustThe basic structure every powerful story must follow (normal → explosion → new normal)The four types of stories that every business needs: Value, Founder, Purpose, and Customer StoriesHow storytelling is the key to thriving in today’s noisy, transactional marketWhy your next breakthrough won’t come from tweaking—it will come from telling
What You’ll Learn in This Episode
Key Takeaways
✔️Stories are 22x more memorable than facts alone.
✔️Connection—not attention—is the new currency of marketing.
✔️Good marketing doesn’t sell a product—it tells a story that invites transformation.
✔️Your founder story humanizes your brand and builds trust faster than any ad.
✔️Customer stories act as referrals, not marketing—they show real, relatable proof.
✔️The era of transactional marketing is over—the age of storytelling is here.
✔️You don’t need to be a perfect writer—you just need to be a real storyteller.
Timestamps
[00:00] – Why stories outperform sales pages and funnels
[02:00] – The noisy online world and the death of transactional marketing
[05:00] – Data vs. Story: Why facts alone won’t move people
[07:00] – The three-part structure every story must follow (normal, explosion, new normal)
[10:00] – Quick examples: Lion King, entrepreneurship, and everyday stories
[12:00] – The four essential stories businesses need to master
[14:00] – Overview of the Value Story: Selling through transformation
[16:00] – Overview of the Founder Story: Humanizing your brand
[18:00] – Overview of the Purpose Story: Inspiring movement through mission
[20:00] – Overview of the Customer Story: Building social proof and referrals
[23:00] – Why stories need emotion, texture, and authenticity—not perfection
[25:00] – Action plan: Find, craft, and tell your first story this week
[27:00] – Final thoughts: Stories are who we are—and what makes businesses unforgettable
This is the first episode of a 5-part podcast series dedicated to mastering storytelling for entrepreneurs, based on the powerful framework from Stories That Stick by Kindra Hall.Each upcoming episode will break down one story type in depth—with examples, prompts, and templates you can use immediately!
Download your free companion workbook to reflect, take action, and make the most out of this series.
Click here to access the workbook!
Pick one of the four story types (Value, Founder, Purpose, or Customer)Draft a rough version of your story—keep it real, not perfectShare your story somewhere—Instagram, podcast, email, DM, wherever feels rightDM me your story or biggest takeaway at @itsgeorgebryant
Choose Your Next Steps:Join The Alliance – My Relationship Beats Algorithms™ community for entrepreneurs who want to scale with trust and connection
Apply for 1:1 Coaching – Ready to build a business rooted in integrity, story, and strategy? Apply hereLive Events – Get in the room that will change your life: mindofgeorge.com/event
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75% of entrepreneurs feel burned out—but only 2% take intentional rest longer than a week.
What if your “lack of productivity” isn’t a personal failure, but a signal from your body that something is broken… and not in you?
In this soul-deep episode, George is joined by former therapist turned holistic business coach Maegan Megginson, who specializes in helping entrepreneurs navigate burnout by reconnecting to their intuition, their original vision, and their nervous system. Together, they dismantle the toxic conditioning around productivity, explain the hidden costs of hustle, and challenge you to radically rethink what success looks like.
If you’re tired, stuck, or quietly wondering “Is this really worth it?”—this is your invitation to a new way of being.
What You’ll Learn in This Episode
Why burnout isn’t a personal problem—it’s a system problemHow stress, burnout, and depression show up in the body (and what to do about it)The difference between hyper- and hypo-arousal in burnoutHow patriarchy and capitalism condition us to extract from ourselvesWhy sabbaticals aren’t luxuries—they’re necessitiesHow to reconnect to the original vision that sparked your businessWhy small business owners have the power to rewrite broken systems
Key Takeaways
✔️Your body is the wisest business coach you’ll ever have—listen to it.
✔️Burnout is not a failure—it’s a message.
✔️Defensiveness and curiosity can’t exist at the same time. Choose curiosity.
✔️What you originally wanted when you started your business still matters.
✔️If you’re constantly exhausted, it’s time to stop tweaking and start resting.
✔️The quality of the fruit depends on how you tend the garden—not just how you plant it.
✔️You have agency, sovereignty, and choice—use it to reclaim your peace.
Timestamps
[00:00] – What if scaling is more about resting than working harder?
[03:00] – Meet Maegan: recovering therapist and burnout mentor
[06:00] – Defining burnout (and how it differs from stress and depression)
[10:00] – The hyper vs. hypo burnout spectrum
[13:00] – How capitalism and patriarchy condition our approach to work
[17:00] – Why burnout is systemic—not a personal failure
[21:00] – Deconstructing “the playground” metaphor for entrepreneurship
[27:00] – How we extract from ourselves without realizing it
[33:00] – The illusion of constant growth and productivity
[37:00] – How to spot internalized patriarchy and perfectionism
[42:00] – Why we must bring awareness to the systems we operate in
[46:00] – Rediscovering the original vision for your life and business
[52:00] – Why purpose without alignment leads to collapse
[58:00] – How sabbaticals help you hear the whispers of your soul
[01:06:00] – 3-part sabbatical process: Prepare, Rest, Integrate
[01:14:00] – Final message: stop asking what to do—start asking how to be
Carve out 30 minutes to reflect on why you started your businessAsk yourself: What was I really craving when I stepped into entrepreneurship?Write down one part of your original vision you’ve abandoned—and commit to bringing it backDM George @itsgeorgebryant with your reflections, or subscribe to Maegan’s newsletter for more
Choose Your Next Steps:Connect with Maegan Megginson
Website: deeplyrested.comNewsletter: deeplyrested.com/newsletterPodcast: Deeply Rested PodcastNo Instagram—on purposeJoin The Alliance – Relationship Beats Algorithms™ community for aligned entrepreneurs
1:1 Coaching – Scale with clarity, simplicity, and peace
Live Events – Find the room that shifts everything: mindofgeorge.com/event -
83% of entrepreneurs consider giving up during chaotic or uncertain seasons—but what if your current breakdown is actually your breakthrough?
In this deeply personal solo episode, I read you a love letter I wrote for the entrepreneur who feels buried, uncertain, or on the verge of walking away. If you’ve ever felt like the warehouse of your life or business is overflowing with mess, confusion, or pain—this message is for you.
This isn’t just about business. It’s about identity, resilience, and choosing to believe that the pain is the path, not the end. Whether you’re in it now or you’ve been through it before, save this episode and come back to it when you need a reminder: you are not alone.
Why chaos doesn’t mean collapse—it often signals your next levelThe two roads you can take when life and business feel overwhelmingHow to see the warehouse (your mess) as your training groundWhy surrendering isn’t weakness—it’s the starting point of strengthThe role of faith and alignment in surviving uncertaintyA raw, spoken letter to help you reconnect with your power
What You’ll Learn in This Episode
Key Takeaways
✔️This isn’t your ending—it’s your refining.
✔️You’re not being buried. You’re being planted.
✔️You’ve made it through storms before. That’s proof you can again.
✔️There are two paths: avoidance or alignment. Choose wisely.
✔️You don’t have to do this alone. But you do have to choose to keep going.
✔️Radical responsibility and surrender are not opposites—they’re allies.
✔️Your mess has meaning—if you’re willing to meet it.
Timestamps
[00:00] – Why I wrote this letter: the conversations and pain that inspired it
[02:00] – The warehouse metaphor: how we feel when chaos hits
[04:00] – Why this isn’t the end—just the beginning
[06:00] – The two paths: shrink and numb or rise and grow
[08:00] – Biblical truth and the invitation to align with your calling
[10:00] – What happens when you stop avoiding the mess and start embracing it
[12:00] – The spiritual and emotional work of choosing yourself
[14:00] – Final encouragement: you were made for this
[15:00] – My challenge to you: share, reconnect, and rise
Reflect on the “warehouse” you’re currently standing in.Choose to take one small step toward cleaning, simplifying, or healing.DM me@itsgeorgebryant —let me know you’re walking this path with me.
Choose Your Next Steps:Join The Alliance – My Relationship Beats Algorithms community for aligned entrepreneurs
1:1 Coaching – Build your business with integrity and clarity, not chaos
Live Events – Join the room that will change your life: mindofgeorge.com/event
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What if the thing that changes your life starts with a pizza box?
In this inspiring and down-to-earth episode, I sit down with Mark McNally, founder of Filters Direct USA, DJ-turned-entrepreneur, and a true example of what it means to build with integrity. Mark shares his story of moving from Ireland to the U.S. with only $500, working his way up from an HVAC laborer to buying the company—and then launching his own direct-to-consumer air filter business from scratch (literally, with a pizza box prototype).
We talk about the heart behind mission-driven entrepreneurship, how to lead values-first teams, and why your environment (and the air you breathe) could be the most overlooked factor in your health and success.
What You’ll Learn in This Episode
How Mark turned a cardboard pizza box into a physical product and a booming businessWhy values—not capital—create sustainable business growthHow your home air quality affects your energy, focus, and overall healthWhy every business owner needs to think about their environmentThe surprising mindset shifts that helped Mark scale without losing himselfHow to build a team that solves problems instead of creating themWhy vision, impact, and execution matter more than having all the answers
Key Takeaways
✔️You don’t need a perfect plan—you need to keep moving forward.
✔️A good team solves problems before they reach your desk.
✔️Integrity is doing what’s right when no one’s watching—including in HVAC.
✔️Stop overlooking your air quality—it affects everything from mood to focus.
✔️You’re not being buried—you’re being planted.
✔️Success is built on work ethic, humility, and vision—not hype.
✔️Change your filter. Change your air. Change your life.
Timestamps
[00:00] – Welcome: What if your environment is blocking your next breakthrough?
[03:00] – Meet Mark: From Ireland to Florida with $500 and a suitcase
[06:00] – Starting with nothing—and landing a job in HVAC
[09:00] – Working his way up to co-owning the company
[10:00] – How COVID inspired a new idea: Filters Direct USA
[13:00] – From pizza box prototype to reusable product
[16:00] – The mindset behind Mark’s success: curiosity, vision, and resilience
[21:00] – How to build team culture with integrity and clarity
[24:00] – How to get your time back and scale responsibly
[26:00] – Why every entrepreneur needs to check their environment
[30:00] – The impact of indoor air quality on your health
[38:00] – Environmental design + wellness: what you can do now
[43:00] – Tidy Oceans: how Filters Direct gives back with every purchase
[47:00] – Vision, values, and vertical integration: what’s next for Mark
[52:00] – The 3 life lessons Mark would give his younger self
[57:00] – Final thoughts: business, purpose, and living the legacy
Check the air filters in your home—right now.Reflect on how your environment is supporting or sabotaging your health.Ask: What’s one area in your life or business I can clean up, simplify, or improve this week?DM me @itsgeorgebryant or Mark @markmcnally and tell us what you’re shifting!
Choose Your Next Steps:Connect with Mark McNally & Filters Direct USA
Website: filtersdirectusa.comInstagram: @filtersdirectusaTikTok: @filtersdirectusaUse code: IRISH50 for 50% off your first order
Join The Alliance – My Relationship Beats Algorithms™ community1:1 Coaching – Build your business with clarity, simplicity, and impact
Live Events – Get in the room: mindofgeorge.com/event
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