Episódios

  • When was the last time your organization redesigned work, not just reorganized jobs? Ravin Jesuthasan, bestselling author and global leader for transformation services at Mercer, explains why work redesign is the missing foundation for successful transformation. Drawing from his books "Work Without Jobs" and "The Skills-Powered Organization," Ravin shares how deconstructing work into its core tasks and redeploying them efficiently led to extraordinary results—like an oil company cutting performance variance from 35% to 2.3% without layoffs.

    Discover why "fixed, flex, and flow" models are replacing traditional jobs, how resistance to change plummets when employees help redesign their own work, and why transformations should never be "one and done."

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    Connect with:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠⁠⁠⁠⁠⁠

    CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Chair of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠⁠⁠⁠⁠⁠

    [email protected]

    ----

    00.00 - Introduction 01:30 - Why work redesign is pivotal to organizational transformation03:45 - The three steps of work redesign: deconstruction, redeployment, reconstruction05:20 - How job architecture fits into the work redesign approach07:10 - Signs that outdated work structures are blocking transformation efforts09:15 - Why tech-forward approaches fail compared to work-backwards perspectives11:30 - Case study: How an oil company transformed operations without layoffs14:45 - The critical role of leadership in connecting work redesign to transformation goals16:20 - How work redesign reduces resistance to change19:40 - Moving from employment to employability: upskilling, reskilling, and outskilling22:15 - The three models of work: fixed, flexible, and flow24:30 - How internal talent marketplaces and "flow to work" models dramatically increase productivity27:15 - Building leadership buy-in for flexible work allocation29:35 - Final thoughts: Transformation is never "one and done"

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  • Why do technical experts often make poor change leaders? Roger Guerrero, Head of Enterprise Strategy Execution at Merck, challenges how organizations select and develop leaders in transformation environments. Drawing from his experience overseeing Merck's corporate strategy implementation, Roger explains why change leadership shouldn't be confined to specialized teams but embedded as a core expectation for all managers. He argues that companies over-index on technical expertise while undervaluing the ability to inspire and lead through change—creating what he calls a "silent killer" in organizations.

    Whether you're struggling with resistant middle managers or disconnected executives, Roger offers practical strategies for identifying and developing genuine change leadership beyond technical competence.

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    Connect with:

    ⁠⁠⁠⁠⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠⁠⁠⁠⁠

    CEO of ⁠⁠⁠⁠⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠⁠⁠⁠⁠

    Chair of the ⁠⁠⁠⁠⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠⁠⁠⁠⁠

    [email protected]

    ----

    00.00 - Introduction 01:30 - Why change management shouldn't be limited to specialized teams03:45 - How technical industries often select leaders for technical expertise, not leadership ability05:20 - Why change leadership competencies should be core criteria in promotions07:10 - The problem with the "individual contributor to leader" career path09:15 - Creating dual career tracks for technical experts vs. leadership roles11:30 - How to identify people with natural change leadership abilities14:45 - Addressing the "this isn't my job" mindset in middle managers16:20 - Red flags that indicate poor change leadership potential19:40 - The evolving profile of effective senior leaders—from engineers to MBAs to motivators22:15 - Strategies for working around resistant leaders you can't replace24:30 - Handling resistance at the C-suite level27:15 - The importance of communication style in successful change initiatives29:35 - Why transparency and empathy are critical for change leadership

    ----

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  • Restructuring without destroying morale? It's possible!

    Connie Klimko, Transformation Lead at Siemens Energy, takes us inside their successful flattening of a hierarchical organization that eliminated management layers while keeping talent.

    She reveals their strategy for reframing career paths beyond traditional "boxes" on org charts, empowering experts, and rebuilding trust between newly combined teams. From transparent job postings to innovative team-bonding tactics like role-swapping, Connie shares practical approaches to making restructuring work. Plus, she explains why even successful restructures can take years to fully settle in and how to maintain employee resilience through constant change. A must-listen for any transformation leader facing reorganization.

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    Connect with:

    ⁠⁠⁠⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠⁠⁠⁠

    CEO of ⁠⁠⁠⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠⁠⁠⁠

    Chair of the ⁠⁠⁠⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠⁠⁠⁠

    [email protected]

    ----

    00.00 - Introduction 01:30 - Context behind Siemens Energy's restructuring03:45 - The initial employee reaction to flattening the organizational hierarchy05:20 - What happened to managers who lost their "boxes" in the restructuring07:10 - The expert career path as an alternative to management advancement09:15 - Building trust between newly combined teams during restructuring12:30 - Role-swapping and shadowing to build empathy between merged teams14:45 - The importance of storytelling and reframing in transformation16:20 - Practical advice for those currently managing a restructuring19:40 - The ADKAR approach and why management often moves too quickly22:15 - Communication strategies: why managers need to know first24:30 - Managing morale through values consistency during constant change26:50 - Using leadership essentials to guide teams through transformation28:15 - Final thoughts on making restructuring successful

    ----

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  • Ever wonder why perfectly logical transformation plans meet fierce resistance? Travis Hahler, change management expert and neuroscience researcher, reveals how our brains are hardwired to fight change through two fundamental mechanisms: energy conservation and protection.

    For transformation leaders, this shifts the entire approach from trying to design "lovable" changes to creating environments where adoption can thrive despite neurological barriers.

    Travis explains why your most vocal critics might be your greatest allies, why resistance isn't a reflection of your leadership, and offers practical strategies for accelerating adoption. A game-changing perspective for change leaders tired of taking resistance personally and ready to leverage neuroscience for better results.

    ----

    Connect with:

    ⁠⁠⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠⁠⁠

    CEO of ⁠⁠⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠⁠⁠

    Chair of the ⁠⁠⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠⁠⁠

    [email protected]

    ----

    00.00 - Introduction 01:30 - What actually happens in our brains when faced with change03:45 - Why resistance is universal: the brain's energy efficiency and protection mechanisms05:20 - Comparing work stress to our primitive fight-or-flight response07:10 - The change curve and why most leaders plan for the wrong phase09:15 - Why jumping straight to execution never works in change initiatives12:30 - How vulnerability and honesty build trust when leading through uncertainty14:45 - Why most leaders take resistance personally (and why they shouldn't)16:20 - Creating environments for adoption rather than trying to design "lovable" changes19:40 - Why quarterly processes might take years, not weeks, to fully adopt22:15 - How leaders confuse resistance to change with rejection of their leadership24:30 - Breaking the productivity loop: getting past denial faster27:15 - Why conscious resistors are often your most valuable allies29:35 - The difference between vocal "rebels" and silent "saboteurs"32:10 - Three immediate actions for leaders: vulnerability, empathy, and addressing loss

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  • When does a company need its first-ever Chief Technology Officer? Shankar Kalyana takes us behind the scenes of becoming Stantec's first CTO while simultaneously leading their digital transformation and AI initiatives.

    With refreshing honesty, he shares how he balanced technical expertise with transformation leadership, shaped a role that didn't previously exist, and executed a strategic 100-day plan that started with deep listening. Shankar explains why the traditional CIO/CTO division is disappearing, offers practical advice for those stepping into newly-created technology leadership roles, and predicts where these executive positions are heading as AI transforms business. A fascinating look at technology leadership when "digital" appears countless times in your company's strategic plan!

    ----

    Connect with:

    ⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠

    CEO of ⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠

    Chair of the ⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠

    [email protected]

    ----

    00.00 - Introduction01:30 - Why Stantec created their first CTO role03:45 - Combining technology leadership with transformation responsibilities05:15 - AI transformation as a core mandate from day one07:10 - How to shape your role when you're the first person in the position09:30 - Shankar's 100-day plan: Listen, build a SWOT analysis, formalize a vision12:15 - Deconstructing and reconstructing understanding of digital transformation14:40 - Common misconceptions about CTO responsibilities17:20 - The evolution of technology leadership roles over the past 20 years19:52 - How to divide responsibilities across multiple technology leadership roles22:10 - Bringing transformation, digital and technology under one leader24:30 - The future of technology leadership: fusion of roles vs. specialization27:15 - The importance of personal leadership qualities in transformation roles

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  • Ever get asked for proof that your transformation is working?

    While the rest of the business obsesses over dashboards and metrics, transformation leaders are often left with... vibes?

    Stacey Taylor, Vice President of Implementation & Change at Visa, has cracked the code on measuring the "unmeasurable" in change initiatives. She shares their practical three-pillar framework connecting individual performance to organizational outcomes, using real examples from Agile and Gen AI rollouts. She reveals creative approaches for gathering meaningful data without survey fatigue and why measuring productivity requires looking at speed, effort, and quality together.

    You’ll particularly love her game-changing "snack strategy" for keeping impatient executives satisfied while the real results cook!

    This episode is a must-listen for transformation leaders tired of relying on gut feeling to track progress.

    ----

    Connect with:

    ⁠⁠⁠Nellie Wartoft⁠⁠⁠

    CEO of ⁠⁠⁠Tigerhall⁠⁠⁠

    Chair of the ⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠

    [email protected]

    ----

    00.00 - Introduction01:30 - The challenge of measuring change05:15 - Why change initiatives lack measurement compared to other business functions08:42 - The three pillars of Visa's change measurement framework11:00 - Using an Agile transformation example to illustrate measurement approach13:45 - Collecting data through systems vs. surveys16:10 - Strategies to combat survey fatigue and increase participation19:52 - What metrics matter most to C-suite executives21:38 - Using pilot teams to demonstrate early wins24:15 - Measuring productivity through speed, effort, and quality26:00 - Applying the framework to Visa's Gen AI transformation28:48 - Measuring business impact through productivity uplift and realized savings32:10 - Tracking individual performance via adoption velocity and proficiency34:45 - Evaluating program effectiveness and managing resistance37:35 - A/B testing methodology with Microsoft to quantify time savings41:00 - Final thoughts: Every transformation should be measured, but not all in ROI

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  • Are your stakeholders making or breaking your transformation efforts?

    Hardeep Kaur, Director of Business Transformation at Merck, shares her three-stage approach to stakeholder management that has driven successful change across her 25-year pharmaceutical industry career.

    Discover how to map stakeholders on an influence/impact matrix, create tailored engagement plans, and maintain alignment throughout the change journey. Hardeep reveals the telltale signs of stakeholder disengagement (like canceled meetings) and shares tactical advice for turning fence-sitters into advocates by deliberately showcasing early wins.

    Beyond techniques, Hardeep explains why focusing relentlessly on people—not just process and technology—is crucial for transformation success, and how to reframe office politics as "corporate intelligence" to better navigate complex organizational dynamics.

    Whether you're struggling with resistant stakeholders or trying to maintain momentum during shifting priorities, this episode offers immediately applicable strategies to improve your stakeholder management approach and increase your transformation success rate.

    ----

    Connect with:

    ⁠⁠Nellie Wartoft⁠⁠

    CEO of ⁠⁠Tigerhall⁠⁠

    Chair of the ⁠⁠Executive Council for Leading Change (ECLC)⁠⁠

    [email protected]

    ----

    00:00 - Introduction: Why stakeholder management consumes so much of a change leader's time01:10 - "Stakeholders can make or break your project" - The importance of effective management01:45 - The three stages of stakeholder assessment and management02:20 - Using the influence/impact matrix to prioritize stakeholder engagement03:30 - Tailoring your approach: When to involve stakeholders vs. simply informing them04:35 - Understanding stakeholder preferences to create effective engagement plans06:20 - Managing stakeholders with conflicting interests or changing priorities08:15 - When to stop change initiatives that no longer have stakeholder support10:10 - Strategies for turning fence-sitting stakeholders into advocates11:50 - How often to update your stakeholder map throughout the change journey13:25 - The unique cross-organizational thinking required in change management15:15 - Warning signs of stakeholder disengagement and how to address them16:50 - Key questions to ask in stakeholder meetings to focus on people, not just process18:35 - The three-legged stool of transformation: People, process, and technology20:05 - How to measure and quantify the people aspect of transformation21:30 - Finding the balance between AI and human elements in change management24:20 - Preparation strategies for effective stakeholder meetings26:35 - Reframing office politics as "corporate intelligence" to navigate relationships28:30 - Top three takeaways for more effective stakeholder management

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  • You may well be familiar with the stat that 70% of organizational changes fail. But what if you could build an internal "special forces" team that turns that statistic on its head?

    In this week's episode, Connie Klimko, Transformation Lead at Siemens Energy, explains how she's created a two-tiered system of change champions that has demonstrably improved productivity, profitability, and customer satisfaction during major transformations.

    Connie shares the nuts and bolts of their "Transformation Accelerator" program - from their intensive 3-day bootcamps where participants learn about psychological safety, reframing, and immunity to change, to how they deploy these change experts across the organization in response to specific business challenges.

    Whether you're a change leader looking to build better internal capabilities or a business executive tired of failed transformation initiatives, this episode provides a practical blueprint for creating a network that turns cultural roadblocks into business opportunities.

    00:00 - Introduction: The need for effective change champion networks01:05 - Why every company needs a change champion network02:20 - When to deploy change champions: Impact assessment and scale03:04 - The origins of the Transformation Accelerator network at Siemens Energy04:15 - The two-tiered system: Change Ambassadors vs. Transformation Accelerators06:08 - How business leaders request and work with Transformation Accelerators07:30 - The tiered progression system for Transformation Accelerators (TA in training to Master TA)09:10 - Key differences between Change Ambassadors and Transformation Accelerators10:20 - Inside the intensive 3-day bootcamp: What TAs learn11:25 - The power of addressing "immunity to change" in transformation13:05 - How content was developed based on business needs and research14:10 - The importance of psychological safety in innovation and change15:30 - Building the business case: How Siemens Energy secured leadership buy-in17:15 - Demonstrating ROI through improved business metrics18:40 - Selection criteria: How participants are chosen for the program20:35 - The 10% time commitment and how it actually saves time21:45 - How being a Transformation Accelerator changes day-to-day work23:50 - Lessons learned and continuous improvement of the program24:55 - Advice for change leaders looking to start their own program

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    Connect with:

    ⁠Nellie Wartoft⁠

    CEO of ⁠Tigerhall⁠

    Chair of the ⁠Executive Council for Leading Change (ECLC)⁠

    [email protected]

    ----

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  • If marketing is dating, change management is like a marriage that constantly needs some spice. In this conversation, Nellie speaks with Stacey Taylor, VP of Implementation and Change at Visa, about the glaringly obvious overlaps between marketing principles and successful organizational change. “Everyone says change is hard, but nobody says marketing is hard,” - despite both disciplines aiming to shift human behavior.

    Discover Stacey's ACT framework (Audience, Connect, Tune) that applies marketing mindsets to transformation challenges, learn why segmenting employees like customers leads to dramatically better results, and explore how "influencer marketing" tactics could drive adoption rates up by 70%.

    Whether you're leading a change initiative or curious about more effective approaches to transformation, this podcast reveals why the best change leaders think like marketers.

    00:00 - Introduction: Why marketing skills transfer to change leadership

    01:40 - The three not-so-obvious overlapping skillsets between marketing and change management

    02:35 - Building loyalty and commitment: Rewarding people for sticking with transformation

    03:47 - Channel marketing in change: Getting the right message to the right people

    05:33 - Why people think change management is hard but don't say marketing is hard

    07:10 - The dating (marketing) vs. marriage (change management) analogy

    08:15 - The ACT framework explained: Audience, Connect, Tune

    09:10 - Audience: Making it your job to constantly understand employee sentiment

    11:17 - Connect: Building trust through transparency and consistent communication

    12:24 - Tune: Listening and adapting to feedback throughout the transformation

    13:28 - Where to find useful audience data in organizations with limited HR insights

    15:36 - How AI can enhance audience understanding for change leaders

    16:42 - Applying influencer marketing principles to change management

    18:23 - Why transparency about limitations builds more trust than highlighting only benefits

    20:30 - Case study: How a telecom company increased field performance by 70% using audience segmentation

    23:44 - Case study: How Diversified's CEO led transformation through empathy and transparency

    26:16 - Marketing approaches change leaders should avoid: Demand generation and gimmicky campaigns

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    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    ----

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  • "If you're not leading change, what are you leading?"

    In this week’s episode, Aric Wood, Tigerhall's Chief Strategy Officer, challenges us to move beyond change management to embrace change leadership as a C-suite imperative.

    With the average employee now facing 17-18 significant changes annually (compared to just 1-2 a decade ago), organizations that delegate transformation to siloed teams are setting themselves up for failure. The data is clear: when CEOs lead from the front, transformations are three times more likely to succeed.

    Aric shares why most transformations fail, how the rise of Chief Transformation Officers is reshaping leadership dynamics, and why renovating your house is the perfect metaphor for organizational change. He offers practical advice for both C-suite executives looking to make change a competitive advantage and change leaders struggling to secure greater executive involvement.

    Whether you're navigating AI-driven disruption or implementing a new strategy, this conversation provides a blueprint for turning change leadership into your organization's secret weapon.

    00:00 - Introduction: Moving beyond change management to change leadership

    00:55 - Why change leadership capability will be a critical competitive differentiator

    02:15 - The exponential increase in change impact: from 1-2 changes annually to 17-18

    03:30 - How AI is accelerating the pace of change beyond Moore's Law

    05:00 - Why 70% of change initiatives fail despite significant investment

    06:10 - The renovation metaphor: Why change requires executive presence and involvement

    09:05 - The data behind CEO-led transformation: 3x more likely to achieve objectives

    10:35 - The rise of Chief Transformation Officers: A positive trend or delegation?

    12:20 - Defining the CEO's role in transformation vs. the Chief Transformation Officer

    14:15 - Why CEOs often underestimate their influence in driving change

    15:30 - The business case for C-suite involvement: Risk reduction and opportunity creation

    17:10 - How visible leadership creates a "snowball effect" of change adoption

    18:35 - Making change leadership a competitive advantage in an accelerating world

    19:25 - Advice for change leaders struggling with disengaged executives

    21:05 - Three key recommendations for C-suite executives leading transformation

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    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    ----

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  • Here's a stat that might make you spit out your coffee: 80% of AI projects launched last year failed to deliver on their promises. Yikes!

    In this conversation that's refreshingly no nonsense, Nellie chats with Shankar Kalyana, CTO at Stantec, about why so many change leaders are struggling with AI implementation and what the successful 20% are doing differently.

    Shankar cuts through the AI hype with practical wisdom from someone who's actually made this stuff work. He shares why your team might be resistant to that shiny new Copilot license (and what to do about it), which parts of Microsoft Copilot actually deliver value versus where it falls flat (Excel, we're looking at you), and why sometimes the best approach is to "chatbot the heck out of it" and learn as you go.

    ----

    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    ----

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  • We've all heard that phrase "work smarter, not harder." But has anyone actually told you what that means in practice? For those of us leading change and transformation, the gap between working ourselves to the bone and actually creating impact can feel frustratingly wide.

    This week, Nellie speaks to Chris Hirst, former Global CEO of Havas Creative, and author of ‘No Bullshit Change’, ‘No Bullshit Leadership’, and the upcoming ‘Indispensable: The No Bullshit Guide to Career Success’. Chris reveals a startling reality: most change leaders deliver 80% of their actual value in just 20% of their time. The rest? It's what he calls "fluff and filler" that's eating our productivity alive.

    Chris tackles a provocative idea – that identifying and focusing on the vital 20% doesn't require special talent, just deliberate practice and clear priorities. You'll learn practical approaches to reclaim your calendar (including his Monday morning 10% rule), run meetings that actually accomplish something, create presentations that engage rather than bore, and communicate in ways that drive action.

    Whether you're leading organizational change and transformation or building your own career, these straightforward techniques for leadership, clarity, and execution will help you stop wasting time and become truly indispensable.

    ----

    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    Find Chris’ upcoming book here.
    https://www.amazon.co.uk/Indispensable-Seven-Ways-Thrive-Workplace/dp/1529051754

    ----

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  • Whenever change initiatives are being presented within senior leadership meetings, many times leaders nod enthusiastically, but privately harbor doubts about changes. After all, a comfortable lie is often easier than an uncomfortable truth, but this is why change initiatives often derail despite executive sponsorship.

    Join Barbara Roos (Director of Change Centre of Excellence at Intel Corporation) and Nellie Wartoft as Barbara reveals her secret weapon to combat this problem: a workshop that surfaces leadership misalignment without pointing fingers.

    ----

    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    ----

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  • Nellie Wartoft and Aric Wood tackle a critical question: Why do we treat marketing with precision and personalization, but neglect these strategies in change communications? Discover how personalization, multi-channel engagement, and innovative technologies can revolutionize change campaigns in organizations.

    ----

    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    ----

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  • Change is constant. But how do you turn it into action? Too often, leaders overcomplicate the process, losing engagement along the way. Join Greg and Nellie Wartoft as they break down how to get teams unstuck, the eight essential coaching questions that move people from idea to execution, and why real leadership means telling someone when they have spinach in their teeth.

    ----

    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    ----

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  • Change is ever-present, but how do leaders navigate when the change itself keeps changing? Join Nellie Wartoft and Farrar Frazee as they dive into the turbulent world of change management. Discover the personal and organizational strategies to handle continuous change, how to maintain credibility and trust, and why transparency and self-care are crucial for change leaders.

    ----

    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    ----

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  • Driving change in a large organization is like driving down a slippery road. You shouldn’t break (or brake) the news of a change all at once; instead, success comes from breaking the news gradually to different levels of your organization, allowing each level to intellectually and emotionally process the transformation before they face questions from their team.

    Join Barbara Roos (Director, Program, Acquisition & Change CoE - Intel Sales and Marketing Group, Intel) and Nellie Wartoft as they unpack the art and science of gradual change communications, exploring how corporate culture, targeted messaging, and strategic timing work together to create lasting organizational transformations.

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    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

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    Key Topics & Timestamps

    Avoiding Common Change Management Pitfalls (1:20 - 3:57)

    Understanding organizational cultureMoving beyond "ivory tower" decision-makingWhy single communications fail

    The Waterfall Communication Approach (5:51 - 8:24)

    Leadership alignment strategiesTiming considerations for different organizational levelsProcessing time for leadership teams

    Managing Time-Sensitive Changes (9:05 - 12:02)

    Fast-follow communication strategiesHandling confidential changesBalancing speed with effectiveness

    Communication Strategy Best Practices (14:46 - 17:34)

    Choosing effective message sendersImplementing dual voice strategyCreating feedback channels

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    Everything You Need Is By Your Side by Vlad Gluschenko |

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  • After a weekend of TikTok and Netflix, why do we expect employees to pay attention to emails and SharePoints? The bar for engaging content is high, and if you want to engage your workforce, you shouldn’t miss this episode with Aric Wood (CSO, Tigerhall). Join Aric and Nellie Wartoft as they discuss how to think like a marketer to activate change at scale, how to build strong two-way feedback loops, and create organization-wide movement around change.

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    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    ----

    Key Topics & Timestamps:

    [00:01:30] Introduction and Background

    How Nellie and Aric connected through Aric’s book “Strategy Activation Playbook”

    Aric’s transition to becoming Chief Strategy Officer at Tigerhall

    [00:05:00] The Problem with Email-Based Change Communication

    Discussion of email overload in organizations

    Example of a bank sending 800,000 emails daily for change initiatives

    Research showing email communication can actually make transformations less effective

    [00:07:30] Marketing Approach to Change

    Importance of treating change like a marketing campaign

    Need for two-way communication instead of broadcast approaches

    Why modern engagement methods matter in the workplace

    [00:16:00] ROI and Success Metrics

    McKinsey research on engagement levels needed for successful transformation

    2% typical initial engagement

    7% minimum for positive returns

    30% needed for high success rate

    Need for 24+ different activation touchpoints for 78% success rate

    [00:22:30] Making the Business Case

    How to communicate value to CFOs

    Understanding the activation curve

    Importance of both qualitative and quantitative metrics

    [00:29:10] Practical Implementation

    Example of UPS’s culture change approach using “meeting in a box”

    Importance of team-level implementation

    Making commitments public and visible

    [00:31:50] Technology’s Role in Personalization Three key data layers for personalization:

    Static Data (40%)

    Tenure, seniority, geography

    Basic organizational context

    Transformation Metadata (20%)

    Stage of transformation

    Individual progress

    Workflow timing

    Response Data (40%)

    Sentiment analysis

    Individual drivers

    Engagement levels

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  • “Everyone knows how to communicate.” So, then why do so many change initiatives fail? Is it due to poor communication or are other factors at play? Join Andreina Martinez (SVP Business Transformation Leader, IPG) and Nellie Wartoft as they discuss the key roles that soft skills and middle management play in successful transformations.

    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    Breathe by RYGO | https://soundcloud.com/francesco-rigolon

    Everything You Need Is By Your Side by Vlad Gluschenko |

    Music promoted by https://www.free-stock-music.com

    Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

    https://creativecommons.org/licenses/by/3.0/deed.en_US

    Hosted on Acast. See ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠acast.com/privacy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more information.

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  • The water is nice and warm… but is it getting too hot? In Chris Hirst’s experience (as the former CEO of Havas), businesses do realize when they are frogs in boiling water but they often act too late to keep their organization safe. Join Chris Hirst and Nellie Wartoft as they discuss identifying what’s actually under your control as a leader and breaking old patterns by making new mistakes instead of old ones.

    Connect with:

    Nellie Wartoft

    CEO of Tigerhall

    Chair of the Executive Council for Leading Change (ECLC)

    [email protected]

    Breathe by RYGO | https://soundcloud.com/francesco-rigolon

    Everything You Need Is By Your Side by Vlad Gluschenko |

    Music promoted by https://www.free-stock-music.com

    Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

    https://creativecommons.org/licenses/by/3.0/deed.en_US

    Hosted on Acast. See ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠acast.com/privacy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more information.

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://soundcloud.com/vgl9⁠