Episódios
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Don't Quit Before the Magic Happens: Megan's Inspiring Story
Megan Farrell Nelson's narrative intertwines personal and professional growth, illustrating the intricacies of navigating the real estate landscape while overcoming significant life challenges. Starting her journey in Scranton, Pennsylvania, Megan was initially on the path to becoming an educator. However, her life took a turn when she moved to North Carolina for a teaching job but quickly realized the limitations of her salary. Following her partner’s suggestion, she pursued a real estate license, which opened doors to a new career that she had not initially considered. As she transitioned into this field, her enthusiasm was met with skepticism, but her teaching background allowed her to connect deeply with clients, helping them through one of the most significant financial decisions of their lives.
The discussion also delves into the challenges of being a young agent in a field often dominated by more experienced professionals. Megan recounts her first year, where her optimism faced harsh realities, including a lack of support from some peers. Yet, through her determination and willingness to engage with the community, she began to carve out her niche. One of the notable strategies she employed was active participation in local events and causes, which not only helped her establish credibility but also fostered meaningful connections that became instrumental for her business.
An essential part of Megan's journey involves her encounter with trauma and its aftermath. After being assaulted at a conference, she faced a difficult road to recovery, grappling with the stigma and victim-blaming that followed her disclosure. Her candid discussion about this experience sheds light on the importance of mental health and seeking support in times of crisis. Her journey of healing led her to develop new priorities, focusing on joy and balance in her life and work. Now, as a successful real estate agent and a mother, Megan embodies resilience and the belief that even the darkest moments can lead to profound personal growth and a renewed sense of purpose.
Takeaways:
Megan emphasized the importance of getting a real estate license to connect with people and build relationships. She shared her journey from teaching kindergarten to becoming a successful real estate agent in Florida. Megan highlighted the challenges of being the youngest agent in a competitive real estate environment. Her experience in education helped her understand how to explain complex real estate processes to clients. Megan's traumatic experience led her to prioritize self-care and mental health in her life and career. She encourages new agents to embrace video as a powerful tool for building trust and relationships.
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Weathering Change: Julie Lawrence's Transition from News to Real Estate
Julie Lawrence, a former meteorologist turned real estate agent, shares her unique journey in the real estate world on the Real Estate Sessions podcast. With nearly four years of experience at Berkshire Hathaway Home Services in Tampa Bay, Julie emphasizes the rewarding nature of helping clients transition to their new homes, particularly those escaping colder climates. She discusses her background growing up in the suburbs of Chicago and her decision to move to Florida for college, which ultimately led her to a career in real estate. The episode delves into the challenges and successes she has encountered in her new profession, highlighting the importance of perseverance and building a support network within the industry. Julie also touches on her passion for animal rescue, specifically her involvement with bulldogs, revealing the personal side of her life beyond real estate.
Julie Lawrence, a dynamic real estate agent with Berkshire Hathaway Home Services in Tampa Bay, shares her unique journey from meteorology to real estate in a captivating conversation with host Bill Risser. With nearly four years in real estate, Julie reflects on how her background in weather reporting has equipped her with the skills to navigate the unpredictable nature of the housing market. She emphasizes the importance of helping clients transition, whether they are moving from cold climates to sunny Florida or selling their homes under challenging circumstances. Julie’s insightful anecdotes reveal her passion for client relationships and the satisfaction she derives from witnessing their dreams come to fruition in their new homes.
Through their discussion, Julie also opens up about the challenges new agents face in a competitive market. She advises aspiring realtors to give themselves time to build their careers, stressing that success often takes longer than anticipated and requires hard work and perseverance. Her experiences highlight the significance of mentorship within the industry, as she credits her supportive team at Berkshire Hathaway for fostering a collaborative environment where agents can learn from one another. Julie’s story serves as an inspiring reminder that dedication and a willingness to learn can lead to fruitful careers in real estate.
The episode also touches on Julie’s personal life and her involvement in animal rescue, specifically her work with the Florida English Bulldog Rescue. She shares heartwarming stories about adopting her dog, Freddie, and the impact of animal advocacy on her life. By weaving together her professional and personal narratives, Julie illustrates how her passions intersect, making her a well-rounded and relatable figure in the real estate community. This episode not only showcases her journey but also emphasizes the broader themes of resilience, community, and the joy of helping others realize their dreams, making it a must-listen for anyone interested in real estate or personal growth.
Takeaways:
Julie Lawrence shares how her background in meteorology prepared her for a career in real estate. Moving from the suburbs of Chicago to Miami sparked Julie's desire to escape the cold. Her husband encouraged her to explore real estate, leading her to a fulfilling new career. Julie emphasizes the importance of persistence in real estate, as success takes time and effort. She highlights the emotional satisfaction of helping clients find their dream homes after moving to Florida. Julie discusses the challenges of selling homes in light of recent flooding and weather events.https://www.flbulldogrescue.com/
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Lauren Toppins, founder and broker of Cherrywood Real Estate, emphasizes the importance of advocating for oneself in the competitive real estate industry. With a unique background as an attorney, Lauren shares her journey from law to real estate, highlighting how her legal expertise informs her approach to helping agents thrive. The conversation explores her commitment to fostering a family-friendly culture in her company, where education and support are paramount. With 62 agents and a focus on both residential and commercial real estate, Lauren is dedicated to providing comprehensive training and resources to empower her team. As she looks to the future, her goal is to expand Cherrywood while maintaining the core values that define her business and its community impact.
Bill Risser engages with Lauren Toppins about her unique transition from attorney to real estate broker. Toppins reflects on her early aspirations of becoming a U.S. Marshal or an attorney, and how her legal background has shaped her approach to real estate. She explains how her experience working in commercial real estate during her time at Paycom ignited her passion for the residential side. Toppins reveals the importance of mentorship and community in her business philosophy, advocating for a culture of support and collaboration among agents. As she discusses Cherrywood Real Estate's growth and the various services they offer, including property management and remodeling, it becomes clear that Toppins is driven by a desire to empower her agents and foster a sense of belonging within her company. The conversation also touches on the current challenges in the real estate market, including changes brought about by recent lawsuits, and how Toppins is helping her team navigate this evolving landscape with confidence.
Takeaways:
Lauren Toppins emphasizes the importance of advocating for oneself in the real estate industry. She believes that creating value for clients leads to long-term success and business growth. The culture at Cherrywood Real Estate focuses on family-friendly policies and professional development. Lauren's journey from attorney to real estate broker showcases the significance of adaptability. Education and training are critical components of Cherrywood's approach to developing agents. The podcast highlights the value of collaboration and sharing knowledge among industry peers.Facebook
Instagram
LinkedIn
Cherrywood Real Estate
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Building a Bullseye: The Art of Cultivating Your Key Connections
Sean Carpenter emphasizes the importance of building relationships and maintaining meaningful connections in the real estate industry. He introduces the concept of a "bullseye," which represents the 20 key individuals in one's life who are invested in their success, advocating for a focused, personal approach to networking. Throughout the conversation, Sean shares insights from his extensive speaking engagements across the country, illustrating how his presentations revolve around practical strategies for nurturing these vital relationships. The episode also touches on the evolving landscape of college football, particularly the impact of new teams joining the SEC and the excitement of the upcoming playoffs. With a mix of humor and personal anecdotes, Sean and host Bill Risser delve into the intricacies of real estate, sports, and the importance of maintaining a genuine connection with clients and colleagues alike.
A dynamic conversation unfolds as Sean Carpenter discusses his busy schedule of speaking engagements and the importance of staying engaged with the real estate community. He reflects on his travels across the country, attending conferences and conventions that allow him to connect with industry professionals and share his knowledge. Throughout the dialogue, Carpenter underlines the significance of adapting his presentations to suit different audiences, always focusing on practical advice that can be implemented immediately. He shares anecdotes from his sessions, including inspiring moments where attendees express their appreciation for the simplicity yet effectiveness of his teachings. This engagement with his audience not only enriches his experiences but also reinforces his commitment to helping others succeed in real estate, all while maintaining a light-hearted approach to the challenges faced by agents today.
Takeaways:
Sean emphasizes the importance of building strong relationships with a select group of people, which he refers to as his 'bullseye'. The bullseye concept involves identifying 20 people who genuinely care about your success, making it easier to connect with them regularly. In real estate, having a focused database helps agents effectively nurture their key relationships, which can lead to more business opportunities. Sean highlights that the success of a real estate agent is often dependent on consistent communication and maintaining visibility with their network. During his travels, Sean engages with diverse audiences, sharing insights on relationship building and effective communication strategies in real estate. The podcast discusses the impact of college football's changing landscape, particularly the influence of NIL deals and the transfer portal on the sport's future.Links referenced in this episode:
seancarpenter.comcarpscorner.net
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Jackie Semero Tate emphasizes the crucial role of relationships in the real estate industry, highlighting that agents are essentially small business owners. With over 20 years of experience, Jackie shares her journey from aspiring ballerina to successful realtor and coach. She discusses the importance of work-life balance, sharing her personal struggles and the transformative steps she took to prioritize her health and family while still thriving in her business. Jackie advocates for new agents to seek mentorship, arguing that guidance is essential for success in a challenging field. With insights on building authentic connections and fostering a service-oriented mindset, Jackie inspires agents to focus on the value they provide to their clients.
Jackie Semero Tate, a distinguished real estate agent and coach, discusses her extensive journey in the industry, highlighting the importance of relationships in real estate success. With a background as a ballet dancer, Jackie draws parallels between her artistic roots and her current career, emphasizing how the discipline and creativity she developed through dance have contributed to her achievements. She also reflects on her personal challenges, including overcoming health issues that arose from the demands of her career. This shift in perspective led her to prioritize work-life balance, demonstrating that a successful career in real estate requires not just hard work, but also self-care and boundary-setting.
Throughout the conversation, Jackie emphasizes that being a real estate agent is more than just a job; it’s a career where one must own their business and understand the significance of nurturing client relationships. She shares her belief that new agents should focus on the value they bring to their clients, rather than solely on commission checks. By developing a genuine interest in serving clients and meeting their needs, agents can cultivate lasting relationships that lead to success. Jackie’s insights serve as a reminder that in the fast-paced world of real estate, building connections is essential for growth and sustainability.
The episode further explores the challenges faced by real estate professionals, particularly during economic downturns. Jackie candidly shares her experience during the 2008 financial crisis, where she faced significant personal and financial hurdles. This experience taught her the importance of resilience and the necessity of having a strong 'why' to motivate oneself through difficult times. Jackie advocates for mentorship in the industry, arguing that pairing new agents with experienced mentors can provide invaluable guidance and support. By fostering a culture of collaboration and knowledge-sharing, agents can enhance their skills and navigate the complexities of the real estate market more effectively. Overall, Jackie’s story is one of perseverance, authenticity, and the power of relationships in transforming a career.
Takeaways:
Building strong relationships is essential for success as a real estate agent. New agents should prioritize mentorship and guidance from experienced professionals in the field. Work-life balance is crucial for sustaining a long-term career in real estate. Finding joy in helping clients achieve their dreams is the real reward of this profession. Establishing systems early in your career can help manage relationships effectively. Resilience is key; every agent will face challenges and must learn to adapt.
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Matthew Rathbun shares insights on the evolving landscape of real estate, emphasizing the importance of adapting to consumer needs and technological advancements. He highlights how aggregators like Zillow and homes.com have filled gaps that the real estate industry neglected, urging agents to embrace change rather than resist it. With nearly 25 years of experience, Rathbun discusses his unique background in emergency medicine and law enforcement, which shaped his empathetic approach to real estate. He stresses the value of authenticity in building relationships with clients and the necessity of balancing personal and professional lives. This episode is a deep dive into how agents can leverage AI and other tools to enhance their business while maintaining a personal touch in their interactions.
The conversation flows into the practical implications of AI in real estate, with Rathbun advocating for its integration as a tool rather than a replacement for personal interaction. He argues that while AI can streamline processes and improve efficiency, it cannot replicate the empathy and understanding that come from genuine human connection. Rathbun shares anecdotes from his career, illustrating how personal touches—like inviting children to participate in home-selling discussions—can differentiate agents in a crowded market. He underscores that the future of real estate hinges on agents’ ability to embrace change, not merely as a challenge but as an opportunity to innovate their service offerings. This perspective is particularly relevant as the industry faces legal challenges and public scrutiny, urging agents to rethink their strategies and adapt to an increasingly digital consumer landscape.
Takeaways:
Matthew Rathbun emphasizes the importance of understanding consumer needs in the real estate industry. He believes that agents must adapt to technological changes, especially with the rise of AI. Rathbun argues that being authentic and relatable is crucial for real estate agents' success. The podcast discusses how homes.com is becoming a strong competitor in the real estate market. He highlights the vital role of continuous education and training for agents in today's market. Rathbun explains that change can be viewed as an opportunity rather than a threat.Links referenced in this episode:
matthewrathbun.comhomes.comrealtor.comzillow.comnar.realtorrpr.realtorcanva.comhootsuite.comtodoist.comevernote.comapple.com
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Debbi DiMaggio's journey through real estate is one of passion, adaptability, and dedication to excellence. Originating from Piedmont, California, she has built a formidable career in real estate alongside her husband, Adam, and their son, Chase. One of the core philosophies that drives the DiMaggio Beta Group is the idea that luxury is about the service provided, not just the price point. This ethos permeates their business practices, ensuring every client, whether a CEO or a school teacher, receives the same VIP treatment. Debbi's commitment to relationships and service excellence has not only led her to success in real estate but has inspired her to mentor and coach others in the industry. Her approach underscores the importance of treating everyone—clients, colleagues, and service providers—with respect and integrity, fostering a network of trust and collaboration.
In her conversation with Bill Risser, Debbi shares insights into her background, her path to becoming a real estate agent, and how she overcame initial reluctance towards the industry. Despite growing up around real estate, she initially resisted following her father's footsteps. However, after exploring various career paths and realizing her desire for autonomy and meaningful work, she found her niche in real estate. Debbi's story is a testament to finding one's calling by aligning work with personal values and passions. Her success is also attributed to her involvement with the Corcoran Icon, a move that has expanded her reach and solidified her reputation in the luxury real estate market. Through her coaching and mentoring, Debbi emphasizes the significance of building authentic relationships and giving back to the community, a principle that has guided her throughout her career.
Takeaways:
Luxury is defined by the quality of service provided, not just by the price point. The East Bay area of Northern California, including Piedmont, offers diverse living experiences close to San Francisco. Debbi DiMaggio emphasizes the importance of treating everyone like a VIP, regardless of their job or status. Real estate is often not a first career choice, but it can align with personal passions and goals. Building strong relationships with colleagues and maintaining a supportive network are crucial for success in real estate. Debbi DiMaggio's journey into real estate was influenced by her desire to be her own boss and work in a field she was passionate about. The DiMaggio Beta Group treats every client with the same level of service, focusing on relationships and marketing. Debbi DiMaggio believes in positioning first-time buyers for success by deconstructing the real estate process and providing clear guidance. Community involvement and philanthropy are integral to Debbi's approach, allowing her to connect authentically with others.
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Jorge Guerra is a seasoned veteran in the real estate industry, having founded Real Estate Salesforce, a brokerage based in Coral Gables, South Florida, at the young age of 26. With nearly 25 years of experience under his belt, Guerra's perspective on real estate salesforce is shaped by his belief in simplicity, consistency, and relationship-building. He views technology as a tool that should be carefully evaluated and implemented by brokers, only if it significantly contributes to the industry. Despite acknowledging the importance of technology and embracing innovations like AI, Guerra emphasizes that the core of the real estate business lies in human interaction and providing value to clients. His experiences, including the collapse of the real estate market and the rise of the internet, have led him to see opportunities for young, tech-savvy individuals to enter the industry and leverage new technologies for greater exposure and success.
(00:01:36) Tech-Savvy Real Estate Brokerage Revolutionizing Industry
(00:03:49) Immigrant Journey: Sacrifices, Opportunities, and Resilience
(00:06:13) The Determination Fueled by Parental Sacrifice
(00:14:37) Embracing Innovation: Revolutionizing the Real Estate Industry
(00:17:46) Embracing Technology to Revolutionize Real Estate
(00:22:41) Industry Influence through Volunteering and Advocacy
(00:27:13) Embracing Technology and Building Client Relationships
(00:00:10) "It's simple. But they're consistent, you know, and they're focused on, on what their genre is." - Jorge Guerra
(00:07:35) "We're lucky to be here. We need to take advantage. And life is that." - Jorge Guerra
(00:08:19) "The Miami fast life, the drug dealing and the shootings aren't as prevalent as people might think. We are a police city, law abiding, multiculture melting pot that has changed every single decade to not look like the decade before how it was. It's been incredible, the growth and what we've seen here, to be honest with you." - Jorge Guerra
(00:15:06) "I felt that it was riddled with opportunity and it was for me for the taking." - Jorge Guerra
(00:20:19) "We want you to come out of that video saying, hey, I like it. Or, you know what? Thank you for saving me the time. I don't want to even see it. So whichever way you go, we want you to have that experience." - Jorge Guerra
(00:31:52) "Nothing I ever got came easy. It wasn't one, two, three or magic. It was a lot of suffering, a lot of mistakes, a lot of financial tuitions to get me to where I'm at today. But I never gave up. And I think that's the trick. And I never gave up because it was my passion, because I felt it in my heart and I believed in it." - Jorge Guerra
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I've known John Bjorlie for nearly 25 years. 4 years ago, john was diagnosed with terminal cancer. John has chosen to stop aggressive treatments, focusing instead on a "Die Happy Tour" to reconnect with friends and loved ones, embracing quality of life over the length of it. Despite his prognosis, John remains positive and content, surprising even his hospice doctor with his acceptance and joy in the face of mortality, determined to live fully and leave a legacy of kindness and compassion.
Time Stamped
(00:08:07) "John Bjorlie's Ear-Playing Musical Prodigy Journey"
(00:19:18) Marketing Expert Thrives in Telemarketing Sales
(00:20:44) Navigating Challenges to Shipping Supplies Success
(00:26:06) Die Happy Tour 2024: John's Cancer Journey
(00:27:53) Quality of Life in Prostate Cancer Treatment
(00:29:54) Proactive Management of Palliative Medical Care
(00:34:40) Supportive Friendship Amid Medical Challenges
(00:42:38) Generous Acts Creating Lasting Impact
(00:43:50) Impactful tipping: A legacy of generosity
John on Facebook
John on YouTube
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Stas Matias, a seasoned professional with nearly 14 years of experience, is the broker-owner of Erin Catron & Company Real Estate, a boutique brokerage in Punta Gorda, Florida. Having transitioned from a background in criminal justice, Stas emphasizes the importance of adaptability and continuous learning in building a successful real estate career. He advocates for new agents to invest in education through the GRI program and stresses the practical application of their acquired knowledge. Committed to community engagement and fostering win-win relationships, Stas believes giving back is essential for personal and professional growth, drawing parallels between his real estate practice and sustainable farming.
Key Takeaways
- Embracing change and adapting to new challenges is crucial in the real estate industry.
- Understanding the unique aspects of different geographical areas in Florida is important for real estate professionals.
- Specializing in catering to out-of-state buyers can lead to a successful real estate business.
- Giving back to the community and fostering relationships is valued in the real estate industry.
- Adapting to shifts in the real estate industry while prioritizing consumer protection is key for realtors.
- Continuing education, such as obtaining the GRI designation, is recommended for new real estate agents to enhance their expertise.
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Nick Krautter is the author of "The Golden Handoff," a highly recommended book in the real estate industry that focuses on facilitating smoother transitions between newer and retiring agents. In his work, Krautter addresses the critical issue of setting up agents for retirement, emphasizing the importance of connecting retiring agents with adopting agents before retirement to maintain strong client relationships. The second edition of his book introduces the concept of partial handoffs, a strategy that allows for gradual transitions, which Krautter learned about through his teaching experiences. Beyond his literary contributions, Nick is also a seasoned keynote speaker and avid golfer who aims to achieve a plus handicap, bringing a unique blend of passion and expertise to his multifaceted career.
(00:02:49) Dynamic Insights: Real Estate Keynote Performances
(00:06:52) Partial Handoffs in Real Estate Succession Strategy
(00:09:16) Enhancing Real Estate Client Relationships for Growth
(00:15:56) "The Golden Handoff: Valuable Agent Tools"
Episode 48 with Nick Krautter, April 2016
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Tiea Vincent, the Owner/Broker of Next Level Real Estate and Property Management, brings 21 years of experience to the real estate business and actively engages with Florida Realtors on advocacy efforts. Initially from a rural part of Tennessee, Tiea values work-life balance but is deeply committed to expanding her company's portfolio. Drawing on her extensive experience, Vincent highlights the complexities of managing rental properties and underscores the importance of balancing regulations with property owners' rights, all while navigating the practical challenges property managers face, such as maintenance issues and navigating HOA regulations.
(00:07:13) The Influence of External Events on Choices.
(00:13:27) Transitioning to Hawaiian Property Management Styles
(00:17:31) Exploitative Rent-to-Own Property Agreements
(00:18:20) Property Rights Debate: HOA Rental Restrictions
(00:23:15) High-Yield Real Estate through Pad Splitting
"When I drive home, I cross the Tennessee state line in Chattanooga, and it is like the world falls off my shoulders, and I just can breathe easy. The air seems cleaner. It's beautiful." - Tiea Vincent"
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Sammy DeStefano, seamlessly transitioned into the real estate business, building on his extensive experience in sales since the age of 19. His move was driven by the promising growth and myriad opportunities within the real estate sector, further inspired by his family's own relocation experiences and his professional background at a luxury car dealership. As a dedicated real estate agent with Russ Lyon Sotheby's International Realty for the past four and a half years, Sammy emphasizes the critical importance of being coachable and committed to continuous learning—attributes he credits for his success. Enthusiastic about the financial prospects and the flexibility to work remotely, Sammy envisions a bright future in real estate, with aspirations to expand his business and manage investment properties across multiple states.
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Joe Rand, an author and seasoned real estate expert, has significantly shaped modern practices in buyer agency with his profound insights and extensive experience. On The Real Estate Sessions podcast, where he has appeared over 20 times, Joe discusses the evolution of buyer agency, noting the industry's initial seller-centric focus and the major shifts in compensation dynamics that began in the late eighties. He emphasizes the critical importance of securing buyer agreements and adapting to the ever-changing landscape of real estate transactions. Rand advocates for agents to seek guidance from knowledgeable brokers rather than relying on random advice from social media, ensuring they are well-prepared to navigate the complexities of current buyer agency practices.
(00:03:38) Adapting Real Estate Agents in Changing Market
(00:05:46) Enhanced Communication and Representation in Real Estate
(00:09:03) Commission Evolution in Buyer Representation
(00:16:42) Compensation Protection for Buyer Agents in Real Estate
(00:23:01) Evolving Market Guidance for Real Estate Professionals
(00:26:23) Real Estate Adaptation Amidst Challenges
(00:28:31) Supporting Authors in Real Estate Literature
Links to Joe's books
How to be a Great Real Estate Agent
Disrupters, Discounters and Doubters
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Bill Risser's Real Estate Sessions podcast, which began in 2015, has grown remarkably over nine years, featuring nearly 400 episodes that delve into the stories of real estate professionals. Initially focused on how guests entered the real estate industry, the podcast has evolved to include in-depth interviews with established and emerging leaders. Bill Risser reflects on the history of the Real Estate Sessions podcast, which he has been hosting for nine years. He started the podcast to explore the stories and backgrounds of industry leaders and up-and-comers in the real estate world. Despite the challenges of producing the podcast, Bill Risser takes pride in his unique and evergreen content, highlighting the interesting backgrounds and advice shared by his guests over the years.
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Mary-Anne Gillespie's journey is a testament to resilience and determination, starting from her early days exploring open houses in Montreal with her mother, to becoming a standout figure in real estate. Initially flourishing in Ottawa's tech industry as the youngest vice president of sales at a software marketing company by age 22, she felt an unshakable sense of unfulfillment. This prompted her to pivot towards real estate, where her tenacity led her to approach the city's top agent to launch her new career. Reflecting on her path, Gillespie underscores the importance of seizing opportunities, pushing oneself to uncover true potential, and maintaining a work-life balance for sustained success in the demanding real estate sector.
(00:02:11) Ottawa's Diverse Charm and Vibrant Culture
(00:10:45) From Homelessness to Vice President: A Success Story
(00:13:11) From Corporate to Real Estate Success
(00:14:56) "Thriving in Keller Williams Coaching Role"
(00:18:27) Investing in Critical Business Systems for Success
(00:23:05) Empowering Resilience for Success in Real Estate
(00:29:19) Strategic Time Management for Entrepreneurial Success
(00:37:18) Weight Loss and Athletic Achievements in Ironman
(00:43:28) Transformative Power of Coaching for Personal Excellence
Contact
Instagram - @redapple_coaching
Website - RedAppleCoaching.ca
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Dionne Malush, co-owner of Realty One Group, Gold Standard in Pittsburgh, brings nearly 25 years of invaluable experience to the real estate industry. Initially uninterested in owning a real estate company, Malush was captivated by the innovative branding and marketing strategies of Realty One Group, particularly its disruptor model offering a 100% commission plan. She emphasizes the cyclical nature of real estate and the challenges agents face during market downturns, advocating for a shift in mindset and the importance of building a strong sphere of influence to maintain consistent success. Malush also highlights the significance of tracking business metrics meticulously and surrounding oneself with a supportive community to overcome obstacles and achieve long-term goals in the real estate industry.
(00:08:51) Visual Approach Propels Real Estate Success
(00:16:14) Mindset Shifts: Thriving in Real Estate Industry
(00:18:55) Navigating Financial Realities of Brokerage Ownership
(00:26:04) Building Relationships through Podcast Networking
00:00:00 - Real Estate Challenges
Real estate professionals often face challenges related to financial concerns and mindset shifts during market downturns. The industry's roller coaster nature can lead agents to struggle with paying bills and overcoming obstacles. Addressing limiting beliefs and fostering a shift in mindset can reignite passion and drive for success. Seeking expert counsel and being prepared for challenges are also emphasized in navigating the real estate industry.
00:02:15 - Pittsburgh City Perception
Dionne addresses the misconception of Pittsburgh being a dirty, industrial city by highlighting its beauty, such as the stunning view from downtown and the abundance of bridges. She also mentions the sense of community around sports teams, like the Steelers and Penguins, reflecting the city's grit and toughness. Additionally, the unique feature of Mount Washington offering a breathtaking view of the three rivers coming together emphasizes the city's charm and recreational opportunities. Despite considering a move south, Dionne's love for Pittsburgh and its unique features showcases the city's allure beyond its industrial past.
00:08:51 - Transition from Graphic Design to Real Estate
Dionne Malush transitioned from owning a graphic design business to becoming a successful real estate agent. A partnership gone bad in her graphic design business prompted her to diversify her career. Combining her skills in graphic design with real estate, she entered the Pittsburgh market with a unique approach, creating visually appealing house listings that set her apart from traditional agents. This unconventional strategy paid off, as she quickly found success in real estate, surpassing the income she had made in her 17th year of graphic design in just her second year in the real estate industry. Ultimately, she made real estate her full-time focus, while still incorporating her love for graphic design into her daily work.
00:16:14 - Limiting Beliefs in Real Estate
Dionne Malush discusses the cyclical nature of the real estate industry and the common limiting beliefs agents face during downturns, emphasizing the importance of shifting mindset to overcome challenges and achieve success. Real estate agents often struggle with limiting beliefs during market downturns, questioning their ability to succeed and worrying about financial stability. The industry can be a roller coaster ride, requiring a mindset shift to overcome obstacles and thrive. By offering support, mentorship, and resources like her weekly mastermind group and self-discipline camp, Malush helps agents break free from limiting beliefs and achieve their goals in real estate. Ultimately, she emphasizes the importance of mindset, perseverance, and seeking expert counsel to navigate the challenges of running a brokerage and succeeding in
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Michael LaFido, a seasoned professional with nearly 25 years of experience in the real estate business, has significantly impacted the luxury real estate market. With his competitive spirit honed from a background in college football, LaFido has become a leading specialist and author in the field. His book, "Secrets of Top Luxury Agents," released in May 2024, quickly became a bestseller, with 26 top Luxury Agents sharing their secrets to success. The book also offers over 200 tips for homeowners and over 110 for buyers from 26 top agents across more than 13 brokerages. LaFido highlights the book's value to agents, buyers, and sellers, emphasizing its extensive industry insights while championing diversity and inclusion through his active involvement in numerous real estate organizations.
Link to Michael's first interview - Episode 253 September 1, 2020
Get your free copy at FreeLuxuryBook.com (only pay shipping/handling)
(00:01:16) Building Trust and Value through Collaboration
(00:05:19) Luxury Real Estate Insights from Top Agents
(00:10:27) Luxury Real Estate Marketing Techniques
(00:17:23) Client-Centric Approach in Real Estate Industry
(00:20:12) "Strategies for Securing Luxury Real Estate Clients"
Title: Unveiling the Secrets of Luxury Real Estate Strategies
Luxury real estate is a whole different ball game compared to the regular housing market. It's all about trust, networking, and marketing to the right clientele. So, what better way to navigate this high-end world than by delving into the book 'Secrets of Top Luxury Agents' by Michael LaFido?
Why is trust, network, and marketing important in dealing with high-end clients?
Trust is the foundation of any successful relationship, especially when dealing with high-net-worth individuals in the luxury real estate market. Building trust with clients requires transparency, honesty, and integrity. Networking is equally crucial, as it allows you to connect with other professionals in the industry and gain access to exclusive listings and potential buyers. Marketing plays a significant role in showcasing luxury properties in the best light to attract the right clientele.
How can real estate professionals benefit from reading 'Secrets of Top Luxury Agents'?
Reading 'Secrets of Top Luxury Agents' provides real estate professionals with valuable insights and strategies to excel in the luxury market. From understanding the mindset of affluent clients to leveraging social media and technology for effective marketing, this book offers practical tips and actionable advice to help professionals elevate their game and achieve success in the competitive luxury real estate industry.
Who is Michael LaFido and what insights does he offer in the book?
Michael LaFido is a top-producing real estate agent and luxury marketing expert with over 20 years of experience in the industry. In 'Secrets of Top Luxury Agents,' LaFido shares his wealth of knowledge and expertise, including how to establish credibility with high-end clients, negotiate effectively, and create a memorable brand that sets you apart in the luxury market. With his proven strategies and insider tips, readers can learn from the best in the business and take their real estate career to the next level.
Conclusion:
In the world of luxury real estate, trust, networking, and marketing are essential components for success. By exploring the strategies and insights offered in 'Secrets of Top Luxury Agents' by Michael LaFido, real estate professionals can gain a competitive edge and thrive in the high-end market....
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Today, our guest spoke nationally about marketing for luxury properties and even created a luxury designation offered to interested realtors. Michael LaFido, a real estate consultant and top-producing realtor for the past twenty years, is joining us. Michael shares his insights into the high-end luxury market and how it has been crucial to his success.
In this episode, join Michael and me as we discuss some of the secrets to getting into the luxury market and how Michael’s background shaped his business decisions today. We also dive into Michael’s luxury designation and some major myths about the luxury market!
Top Takeaways:
Michael LaFido’s Advice for New Agents“You hang out with nine top producers; you are bound to be the tenth. Who’s in your inner circle, who are you learning from?”“Who are you surrounding yourself with? What are you listening to? If you want to be a top producing agent, if you want to earn X amount of dollars, you have got to observe them. ““I tell real estate agents, grow your knowledge, and your confidence will grow. Grow your knowledge by listening to Bill’s podcast, by listening to our podcast (Luxury Listing Specials), by reading books. You can be a student of the game.” – Michael LaFido [22:19]
“My tagline in my consulting business and my home-selling business, it’s not the market; it’s the marketing. I believe that the agent’s job is to position the home more effectively so more buyers can visually see themselves moving in and buying the home.” – Michael LaFido [23:42]
Episode Highlights:
[00:14] Intro
[00:30] Meet Michael LaFido – The Luxury Real Estate Marketer
[01:11] Born and Raised in the Chicago Area
[01:49] Michael Jordan and the Cubs
[03:46] Playing High School Sports
[04:21] Playing College Football at Northern Michigan University
[06:21] Different Mindset on Football Today
[09:05] Becoming a Health and Physical Education Teacher
[12:08] How Michael Got into Real Estate
[14:27] Michael’s Love of Inspiring and Educating Others
[15:28] Driving Force in Getting into the Luxury Market
[18:06] Luxury Designation
[21:03] 5 Myths About the Luxury Market
[23:42] The Importance of Positioning a Home
[26:23] COVID-19’s Impact on the Luxury Market
[28:31] Michael’s Advice for New Agents
[29:26] Connect with Michael
[30:12] Closing Thoughts
[30:33] Outro
Find | Bill Risser
On Twitter
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Find | Michael LaFido
On Luxury Listing Specialist
On Luxury Listing Podcast
On Website
On Facebook
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The Real Estate Sessions podcast, hosted by Bill Risser, offers a treasure trove of almost 400 episodes that delve into the journeys and strategies of prominent figures and rising stars in the real estate industry. Celebrated for its diverse voices and valuable insights, the podcast has become a go-to resource for those looking to understand the intricacies of the real estate world. Bill Risser, who recently transitioned to an internal role at Fidelity National Financial, brings a wealth of experience and a passion for real estate technology, supporting sales teams across multiple states. With a background of over 20 years in the industry, Bill enjoys the dynamic nature of his podcast, mixing interviews with monologue episodes where he shares his personal insights. He acknowledges the contributions of industry experts like Sean Carpenter, Anthony Malafronte, Sue Benson, Jeff Chalmers, Tiffany McQuaid, and Chelsea Pietz, encouraging his audience to follow them for further valuable content. Bill remains committed to providing helpful information to his listeners.
Links to My Recommended Follows
Carps Corner
Sean on Facebook
Tiffany McQuaid on Instagram
Tiffany's book, The Inth Degree
Anthony Malafronte on Instagram
My Tampa Agent
Sue Pinky Benson on Instagram
Upcoming Events with Sue
Jeff Chalmers on Facebook
Jeff Chalmers on Instagram
Chelsea Peitz on Instagram
Chelsea's coaching site
Vanessa LeVesque Instagram
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