Episódios
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“You can’t need to be liked if you’re in a leadership position, and I’d say the same if you’re in a speaking position, cause you will say things that people don’t agree with, and that’s okay.”
As a speaker, very few things matter more than establishing your credibility and expertise. This week, communication expert Jenni Field joins us to talk about how to build your credibility and become a leader that people will follow. Jenni is a firm believer in the importance of establishing your expertise and building your credibility, and she's here with some practical tips on how to make that happen.
Jenni found a void in the industry she knows best and figured out how to fill it. During this episode, she'll detail the expertise, research, and likability needed to make you genuinely needed for gigs. Jenni talks about how audiences can sense you care or not and how to work with your viewers so that your effort can be seen on stage.
Jenni has been through hard moments of her own, like in the end of 2022 when her business was failing, and she no longer loved what she was doing. She will share some lessons she learned from the heavy moments, including how she pulled herself out of that rut and pushed herself into a better space mentally and financially. Jenni took the time to know herself and what works for her, and she'll talk about how you can do that for yourself as well.
You’ll learn:
How to channel your passion effectivelyThe most important steps to build your speaking careerWhat likability means for youWhy finding your purpose is keyHow to grow by trying new thingsAnd so much more!“People won’t ask you to speak unless you’ve got something to say.”
Episode Resources:
Jenni's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“When you have an idea, you should capture that idea and put it somewhere, because you’re basically training your brain that ideas are important and I value them.”
Finding your own brand of creativity and being unique can feel like a struggle in the beginning stages of your career. This week, Kyle Scheele joins us to share some tips on that topic drawn from his own journey of using his crazy ideas to stand out.
Kyle started his career early in life when he landed a t-shirt line through Urban Outfitters across the USA and Canada. Over the course of his speaking career, Kyle has gone viral on TikTok multiple times, spoken to both youth audiences and corporate events, and over time switched paths from primarily speaking in the education space to working with larger corporate events. He believes his approachability, understandable advice, and genuine entertainment have taken him to the next level, and he's here to tell you how to develop those things for yourself.
However, at every stage of his career (like most speakers), Kyle has had his doubts about the risks he took. During this episode, Kyle talks about how he overcame those fears by knowing and believing that he had talking points that worked. Trial and error can be difficult to embrace, but it's a key part of learning how to grow as a world-renowned speaker. This is a great episode with a lot of practical lessons for speakers — both new and veteran alike.
You’ll learn:
How to find where your story intersects with the marketWhy you need to question assumptionsThe importance of honest feedbackWhy you should lean on the content in your speech that worksHow to act on your ideasAnd much, much more!“To be human is to be creative.”
Episode Resources:
Kyle's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“People get excited about different. How can you be explained & summed up in one sentence? How can you be the only in your industry?”
Finding what makes you unique in this industry is no easy journey, but our guest this week knows all too well why being different is your greatest asset. Jesse Cole is the proud owner of the Savannah Bananas, an exhibition baseball team that ESPN called "the greatest show in sports."
Jesse is best known for his iconic yellow suit and the fun he brings across the world with the Bananas, but beyond that, he's a well known and highly sought after speaker. Jesse is here to share how he found success in his life and career simply by being his genuine self — and how you can do the same.
Jesse also talks about how to approach branding, marketing, and promoting yourself — and why sometimes you just have to put yourself out there. You might fail, but the only way to succeed is just to keep swinging for the fences. This is a fascinating episode with tons of solid advice for speakers at every stage of their career — don't miss this one!
You’ll learn:
How to appreciate & embrace what makes you distinctWhy empathy should be one of your biggest toolsThe value of genuine entertainmentWhy trial and error is beneficial to your brandHow small bets start everythingAnd so much more!“If I can share, and hopefully inspire people, that gives me a ton of energy”
Episode Resources:
Jesse's WebsiteJesse's InstagramJesse's LinkedInGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“One of the easiest ways to demonstrate your value in the sales conversation is to not try to sell yourself, it’s to show them you understand the puzzle they’re trying to solve. If you can show somebody that you understand their puzzle, they'll trust you with a solution."
One of the most challenging things that all speakers face — at all stages of their speaking career — is overcoming fear of rejection. If you're a new speaker, you might be surprised that even veteran speakers still struggle with things like confidence and beating imposter syndrome. Constantly having to pitch yourself and establish your value is never easy, no matter how many times you do it.
So, how do you overcome all of that and feel confident in who you are, the value you bring, and the fee you charge? This week's guest has some great advice on that. Phil M. Jones is a world-class speaker (and friend of the podcast) who teaches people how to know Exactly What To Say in all areas of life. This week, Phil is breaking down how to build your confidence and master tough conversations without feeling personally rejected or passed over.
Phil also talks about why you need to vet potential gigs just as much as they vet you as a potential speaker — after all, speaking is a two-sided business. From start to finish, this episode is a masterclass in learning how to embrace uncertainty and maintain your confidence as you navigate hard conversations and negotiations. No matter where you are in your speaking journey, you're going to want to hear this.
You’ll learn:
Why you should thoughtfully pick your gigsThe difference between arrogance and convictionHow to overcome self doubtHow to cater your talks to each businessWhat 4 things event planners find the most valuableWhy it's a good thing to lose gigsAnd much, much more!“You have to work like your life depends on the money, and play like you don’t need it.”
Episode Resources:
Phil's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“I might not be world class ever, ever, but I’m definitely gonna be way better than I was on my own, and without the reps.”
Josh Shipp has had a brilliant career providing knowledge to thousands of people. Today, he joins us to talk about the hard work of making it as a speaker, how to find your strengths, and what you should know at the start of your journey.
Josh has frequently worked in the education space with parents, teachers, and students. In fact, he even founded a company dedicated to this training called Youth Speaker University. Josh is here to talk about how to break into this space and why what you do matters on and off stage.
Josh also has some great insights to share about drawing inspiration, the great thing about individualism, and learning from your failures. Thoughtfully targeting your niche and your goals is something you have to learn, and Josh is here to walk you through it.
You’ll learn:
The common denominator of successful speakersWhy endurance & self reflection mattersHow there are negatives and positives with innovationWhat you can learn from criticismHow to identify your main topic to speak aboutAnd so much more!“You can learn a ton from those 3 out of 4 that don’t book you.”
Episode Resources:
Topyouthspeakers.comJosh's LinkedinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“That type of belief is what carries you through when everybody else is dropping like flies. When you know for a fact this is what you’re made for, then there’s nothing else you can do.”
The journey to professional speaking is not always a simple one, and our guest this week knows this all too well. Ken Hartley spent over 20 years serving as a worship pastor (and also worked as a magician!) on the way to becoming a full-time professional speaker. This week, Ken is here to break down how he found his new career in speaking and made the leap of faith that led to this point.
With a background in ministry, music, and magic, Ken was no stranger to the stage. However, making the switch to speaking wasn't an easy one. He found himself struggling with the commitment both financially and personally to take the leap, but was encouraged and supported by many family members. In fact, his mom gave him the money to get the training, and 19 months later, he got a gig paying the same amount as the kind gift he was given.
It can be difficult to overcome self-doubt, and fear, but Ken will discuss how he worked through those moments, and learned to trust himself and his talent. Plus, his participation in The Speaker Lab as a student shaped the way he works in the business for the better. Each opportunity or gig has led him to new spin offs, and he is the perfect person to learn why showing up for yourself and committing can help you grow for the better.
You’ll learn:
The secret to taking risksWhere to find the right resources for youHow to overcome imposter syndromeWhy you should consider The Speaker Lab for trainingHow to build momentum in your businessAnd so much more!“The only way to get good on stage is to be on stage.”
Episode Resources:
Ken's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“I think of the definition of a creator as someone who sets out to make original work, to educate, inspire, or entertain other people.”
There are plenty of simple ways to grow as a speaker, but becoming a creator is one of the easiest ways to expand your speaking business and book more paid gigs!
The term "creator" is used frequently (and sometimes negatively), but here's the reality: if you're a speaker, you are already creating content. The next step is to learn how to use and repurpose that content across multiple platforms and channels to grow your audience and build your brand.
This week, we're chatting with someone who has helped millions of people create and share their content — Nathan Barry. Nathan is the creator of Kit (formerly known as ConvertKit), the world's largest email-first operating system for creators.
Nathan is here to talk about how to build an audience through creating compelling and engaging content, as well as some practical tips on how to grow, automate, and segment your email list. Ultimately, building a content-driven speaking business can be a huge win for you and your speaking career, and Nathan is breaking down exactly how to do that.
You’ll learn:
The difference (and value) of automation & segmentation.How owning an email audience can help land gigsWhy building an email list can only benefit youHow to cater your content to each individualWhy you still need to create an impressive demo videoWhy your interests matter to your audienceAnd so much more!“Don’t try to do everything.”
Episode Resources:
Nathan's WebsiteKit's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“It’s very important that the message bearer who’s up there selling that idea cares very, very deeply about it, and they would give it just as much energy if there were 5 people in the room, as if there were 5,000 people in the room.”
Running your own business is extremely challenging, but doing what you love can make it a bit easier. This week, Jack Galloway joined us on the show to talk about the importance of concentrating on what you care about. Jack got his start working with Dave Ramsey for over 22 years, where he received a behind-the-scenes look into how to build a team from the ground up.
Throughout his time at Ramsey Solutions, Jack learned countless lessons about running a business, including the significance of criticism, why simplicity matters, the wisdom that comes with repetition, and much, much more!
Jack has a ton of wisdom and advice to share, and I know you'll get a lot out of this episode.
You’ll learn:
The importance of listening to your audience’s needsWhy practice makes perfectHow to be successful as a “solo-preneur”To surround yourself with good workers and friendsWhat can make or break a small businessAnd much more!"Focus on keeping the main thing, the main thing”
Episode Resources:
Jack's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“Don’t conform to your environment. Everyone else does it, but you need to take that path, that uniqueness that is you, because there is no one like you.”
As a former circus clown (yes, an actual circus clown), Dustin Portillo knows a thing or two about showtime. And now as a professional speaker, Dustin has taken that mindset and applied it to delivering value for audiences everywhere.
This week, Dustin is here to share the lessons he learned from his wide-ranging career and give you some practical tips on things like mastering stage presence, keeping audiences engaged, and what it takes to leave a corporate job to become a full time speaker.
We'll spend time walking through his 5 important principles and why determining what's important to you, really matters. Dustin also talks about some of the most scary moments you can have in the industry and how they can propel you to bigger & better things.
You’ll learn:
The importance of knowing your audienceWhy your value is more than a job titleHow to always have a "showtime mindset"How being relatable can help you excel as a speakerHow to embrace the value of growth And much more!"Don’t knock on a wall expecting a door to open”
Episode Resources:
Dustin's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“You just have to trust that it will work out if you do the right thing. Surround yourself with great people.”
There’s no easy days when you’re an entrepreneur, but figuring out how you can divide and conquer for your business is really important. This week, Jay Papasan joins us to talk about how delegation is a powerful tool that frees you up to do what only you can do best.
Jay walks through what it looks like to have a core focus and motivation for your speaking business and how that can help you take your speaking career to the next level. There are a ton of practical tips in this episode on a wide range of topics, including how to juggle all of the responsibilities of running a business, how to grow personally and professionally, how to consistently deliver value for your audience, and so much more.
You’ll learn:
The important difference between your personal brand and your business brandHow to do what you enjoy so you can be at your bestWhat growing your speaking business can look like realisticallyWhen to start leaning on other people to help grow your businessHow delivering consistent value will keep the work comingAnd much more!“We want to be thought-leaders”
Episode Resources:
Jay Papasan's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"You have to think of it from a relational standpoint, first and foremost, before anything else. And just understand, sometimes things happen, but I never want a client to be upset about paying me. I always want them to pay me and think, man, we got way more than we paid."
We talk a lot about the benefits of being a professional speaker, but there are always challenges in any business! This week, Jake Thompson is back on the show to talk about what to do when things don't go the way you planned.
Jake is breaking down how to handle things like travel issues, contract disputes, event delays, organizers who won't commit, and more — all pulled from his personal experiences in his speaking business over the past few years.
If you want to be a successful speaker in the long run, don't miss this episode!
You'll learn:
Why you should never miss a gig, no matter whatHow to put yourself in the top category of speakersHow to get event organizers off the fenceWhat to do when your event gets rescheduledHow to handle contract issues and disputesAnd much, much more!"When you're amazing on stage and amazing offstage, it puts you in a completely different bracket."
Episode Resources:
Jake Thompson's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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One of the coolest parts of TSL is watching our coaches work 1:1 with students and helping them find the clarity and confidence they need to take their speaking businesses to the next level. And today, you’re going to get to see that process in action.
We're back with another live coaching episode with Erick Rheam! This week, Erick is helping two TSL students, Josie Ann Lee and Kenny Barnwell, work through real problems they're facing in their speaking businesses.
Josie Ann is trying to introduce a new idea through her talk to event organizers — but she's not sure how to sell an idea no one is familiar with. Kenny has established himself as the expert in his niche, and now he's ready to take things to the next level by scaling his business through workshops.
During this episode, you'll learn:
How to get initial traction in your businessHow to refine your message through real world feedbackWhy you just have to get started without waiting for perfectionThe value of establishing yourself as the primary expert in your nicheHow workshops can accelerate your speaking incomeThe most important things to know when adding a workshop to your businessAnd much, much more!Episode Resources:
Josie Ann Lee's WebsiteKenny Barnwell's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"Every time we make a decision, it is the conclusion of a story that we have built in our minds unconsciously about why that decision does or doesn't make sense."
One of the most rewarding parts of being a professional speaker is the feeling of making a difference — the idea that the message you have to share can create real change with your audience. But how do you actually make that happen?
Tamsen Webster knows a thing or two about creating an effective message. As the Idea Strategist one of only nine legacy-level TEDx events in the world who has worked for organizations like Harvard Medical School, Fidelity Investments, and Klaviyo, Tamsen has decades of experience in helping speakers develop their message.
This week, Tamsen is here to break down how aligning your message with the audience's existing beliefs and desires is the most effective way to create lasting change. If you're ready to make an impact from the stage, this is an episode you can't afford to miss!
You'll learn:
How to simplify complex ideasWhy storytelling is so powerfulHow to build the "compact case" for your messageThe 7 principles of creating lasting changeHow to harness the "curiosity curve" in your talkHow to turn your basic idea into a finished speech And much, much more!"Lots of people like to quote Maya Angelou — 'They're going to remember how you made them feel.' But wouldn't it be even better if they also remembered what you said in addition to what you made them feel?"
Episode Resources:
The Compact CaseSay What They Can't Unhear BookEpisode 132 with TamsenEpisode 358 with TamsenGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"I think often we confuse strategy with activity, and we can get stuck in this kind of flywheel of just like, well, I feel busy, I look busy. I did a lot of things today, but what did I actually accomplish?"
If you really want to build a successful speaking business, you have to follow the right processes — and be consistent in doing the little things well. Everyone wants to book more paid speaking gigs, but what are the simple, practical things that most speakers miss?
Dan Irvin knows a thing or two about building processes to scale your speaking business — in just a few years, he's gone from a full time corporate job to 60 paid gigs in 2023. This week, he's sitting down with Grant to share 7 strategies you can use right now in your speaking business to get more gigs.
No matter where you are as a speaker or how many gigs you've booked, you'll get something out of this episode to help you move to the next level.
"Find what can you do each and every day consistently, even if it's just one tiny little step that you can do every day versus these massive kind of leaps that I think people oftentimes want to create."
Looking for the highlights?
02:29 How to build long term relationships in the speaking industry08:35 Why having a strategy is more important than being busy 10:39 How to overcome the challenges of building a speaking business11:38 Why consistent lead generation and follow up is the key to success23:33 How to level up your communication with event organizers27:39 Why your audience (and clients) are craving more from you32:26 The power of referrals in building a speaking business36:05 Why you should give yourself grace in the processEpisode Resources:
Dan Irvin's WebsiteDan Irvin's New BookGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"You can get rid of that limiting belief that you have to have a talk fully ready before you sell it."
One of the hardest things for new and aspiring speakers is putting together a compelling talk. It's hard to move forward until you feel like everything is perfect — but what if you could sell your talk before it even exists?
Your best marketing is a great talk — but you don't necessarily need to have that talk fully developed before you pitch it to event organizers.
This week, Erick Rheam is back to break down the four main reasons developing your talk first can actually be problematic, along with advice on how to test the market, why prospecting is a superpower for successful speakers, and much, much more!
If you're feeling stuck or you're not sure how to get things rolling as a new or aspiring speaker, this is the episode for you.
"When you're on the phone with an event planner and you're discussing what their needs are, if you're too rigid and you have this talk already developed, and you've got too much time invested in it and too much energy, it's harder to adjust and a little demotivating if you spent all this time building something that the event planner doesn't exactly want."
Looking for the highlights?
02:58 Four reasons why speakers shouldn't finalize talks before selling them03:54 How to adapt your presentation to meet the event planner's needs.07:00 How to draft a rough idea and adapt it based on feedback10:10 Why you should be flexible with your topic and develop assets around it later13:29 Why it's easier to pivot when you're already in the game18:47 Why you don't need a dramatic story to speak25:51 Why consistent daily prospecting beats sporadic efforts28:05 Why success in speaking requires aligning passion with demand33:01 How deadlines will force preparation and commitmentSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"Two things have to be true: one, you have to offer enough value so that they're paying attention. And two, you've got to communicate that value in a believable way, either through a third party or somebody they trust or you directly."
It might be cliché, but it's still true: speaking is a relationships business. If you want to be a successful speaker, you have to invest in building relationships every single day — with event planners, with industry leaders, and with other speakers.
This week, Grant is sitting down with Mo Bunnell to talk about how to overcome some of the most common obstacles that speakers face in making connections — being "too busy," fearing rejection, and more.
Mo recently wrote a book called Give to Grow about how to invest in relationships to build your business and your career, and he has a lot of practical advice that will help you get out of your comfort zone and start building relationships like a pro.
If you're struggling to get traction in your speaking business and you're looking for a spark to get things going, this might be the episode you need to hear!
"I'll be really bold on this. If somebody is thinking 'I'm too busy to do the next piece of work,' that is a massive excuse and you just need to flush it."
Looking for the highlights?
03:53 How to fall in love with the process of building relationships07:08 How limiting beliefs can block speakers from achieving success10:20 Why many speakers struggle with promoting themselves15:23 How to maximize face time with key decision-makers20:40 Ways to balance service with getting gigs in conversations25:06 How to understand client needs and stated vs. unstated problems33:01 Why you should reach out quarterly to maintain important relationshipsEpisode Resources:
Mo's WebsiteGive to Grow BookGive to Grow LiveGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This week, we’re giving you a behind-the-scenes look at what coaching can do for speakers.
Erick Rheam is hosting live coaching sessions this week! These sessions feature TSL students and real problems that speakers face in their businesses.
This episode features Molly Kennedy and Theresa Skaar. Molly focuses on shifting her demographics and finding new income sources, while Theresa focuses on overcoming impostor syndrome and selling herself with confidence.
A few of their quotes that you might relate to:
“I just turned 50 this summer, and I feel like, personally, I'm kind of evolving and growing. I feel like my reach can expand beyond education, although I love teachers. Again, it's kind of an easy space for me, but I also feel like I want to challenge myself to have a broader reach as well." - Molly Kennedy
"I don't know if it feels audacious if it feels like so many people position themselves as an expert. And I'm like, you know, I don't know." - Theresa Skaar
Want to skim the session?
04:56 Why Molly loves what she does currently08:09 Where she would like to transition into12:52 Erick’s ideas on getting into a new market 15:18 Molly’s final steps to make the shift 18:51 Where Theresa feels like she’s lacking confidence 22:27 How Theresa wishes people felt about aging25:11 What Theresa hopes to accomplish with her work 28:03 Erick advice on how to build confidence and show up as a proEpisode Resources:
Connect with Molly on LinkedInFollow Molly on InstagramVisit Molly's WebsiteConnect with Theresa on LinkedInFollow Theresa on InstagramVisit Theresa's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“The key to any industry is not focusing or trying to sell to 98% of your market. You're only trying to sell to that very top percentage of people."
If you're a speaker looking to scale your business and add new streams of revenue, you might want to consider launching a high ticket offer. This week, Grant sat down with Bryan Harris to chat about the value a high-ticket offering can bring to your business, how to get started, and some tips on developing these offerings in your own business.
Thinking about what’s next for your business? A high-ticket offering just might be for you!
“Our mission is to make it almost impossible to fail at getting customers."
In this episode, they also cover:
00:00 What do Bryan and his team do?04:41 Why should people consider a high-ticket offering?08:22 How do you think about finding your target market for this offering?09:27 What can your business look like in practice?13:33 How does support vary in you business and other places in your life?19:11 What can you do to ensure your clients get what they need?21:47 How do you continue to create value for your high-ticket offerings?24:17 What does it look like to sell to your target market?27:56 Book a free strategy session with Bryan's team31:10 How can you leverage this as a speaker?Episode Resources:
Growth Tools WebsiteConnect with Bryan on LinkedInFollow Growth Tools on YoutubeFollow Bryan on TwitterFree Strategy Session with Growth Tools TeamExplore List SwapGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"If you've got a working keynote that has structure that you've been honing for a while, you probably have the bones of a book." - Liz Morrow
"If you are someone who is highly entrepreneurial and you feel like you really value having a lot of creative control over the end product and you don't mind doing the hard, you know, kind of manual work of putting all of those systems in place and really championing your book yourself, then self publishing could be a great choice for you." - Ariel Curry
This week, Liz Morrow and Ariel Curry joined Grant to talk about the process of book writing for speakers. If you've ever thought about writing a book, this is the episode for you! Liz and Ariel have been at it as writers and editors for years, so they bring first-hand knowledge to the conversation about the process of writing and selling a book.
In this episode, Grant, Liz, and Ariel cover:
05:31 What’s involved in building a platform to sell a book? 08:34 Pros and cons of self-publishing vs traditional publishing.12:53 How do you find angles to sell a lot of books? 14:19 Why are speakers positioned uniquely to write great books? 18:59 How does the book mapping process make a difference when it’s time to write? 20:42 What is the structure you recommend to writing a nonfiction book? 24:30 How do you use the book map to align your content as you write? 29:31 Are there ways to use AI to make the book-writing process easier? 32:41 Why should someone write a book? 35:14 Final advice for people still on the fence about writing a book."And these are people who have multimillion dollar businesses. They have 4 million Instagram followers. They've got multiple six figures of email subscribers. I mean, these are people who think would have all the justification in the world that they have something worth sharing, and they still worry, am I good enough?" - Liz Morrow
"The quality of the idea matters because people want something that is surprising. People want something that is new, and it's really hard to define." - Ariel Curry
Episode Resources:
Buy Liz and Ariel's Book - Hungry AuthorsFollow Hungry Authors on FacebookFollow Hungry Authors on InstagramGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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“I'm really passionate about solving the same problem that they're passionate about solving. I have a unique ability that I'm willing to share."
How do you write your own story and become the speaker you've dreamed about being?
This week, Brittany Richmond and Jake White are answering that question and talking about when to scale your business, how to find your niche, and so much more.
“If you want to accelerate faster, then you need quality time with the people that buy what you offer. I need to partner with the perfect match, learn their language, how they're funded, what problems they have, whenever they book us, what are the hurdles they have to go through? And however it can make it so easy for them to bring us in, that's part of my learning curve."
During this episode, you'll hear about:
00:00 Jake’s background and the road to speaking06:00 Jake’s story of founding Vive18 08:54 How Jake met his co-founder12:53 What it means to create your own story14:08 The power in living your message 18:05 Why you have to invest in your own career 20:32 How to find your people in your industry 24:34 Tips to accelerate your business and learning from the get-go 28:16 How to create value for your customers 32:55 What it looks like to support your decision-makers“If you build the community, then your people are going to continue using you because you are the hub and where to go."
Episode Resources:
Connect with Jake on LinkedInCheck out Vive18's WebsiteFollow Vive18 on InstagramSubscribe to Vive18 on YoutubeConnect with Vive18 on FacebookFollow Vive18 on TikTokGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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