Episódios
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This week, Roger sits down with Laura Di Franco, a holistic physical therapist turned accomplished author and publisher. They discuss Laura's journey from a traditional physical therapy background to her current role as the publisher and author of over 80 books. In this conversation, Laura shares insights from her book Networking for Healers, offering valuable and practical networking tips that resonate beyond the healing community. She emphasizes the importance of viewing networking as a way to help others build their businesses, rather than simply as a tool for selling one’s services.
Laura also delves into holistic health practices, explaining how her comprehensive approach to physical therapy considers the whole person—mind, body, soul, and spirit. She highlights the significance of sleep, nutrition, and emotional well-being, advocating for a deeper connection with oneself to enhance overall health. Additionally, she reflects on her martial arts journey, illustrating how disciplines like Taekwondo can foster mental resilience and promote a holistic approach to life.
Topics Include:
Laura's Unique Healing Journey
The Importance of Holistic Practices
The Power of Networking for Healers
Empowering Kids Through Books & Reading
The Impact of Martial Arts on Laura's Life
Laura’s Book Recommendation:
Joy is My Justice: Reclaim What Is Yours
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
Connect with Laura:
Website
Books
Facebook
LinkedIn
Instagram
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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In this episode, Roger’s monthly monologue emphasizes the importance of differentiating your business by offering "unreasonable hospitality." This concept involves going above and beyond the basic expectations of good service, fair pricing, and high-quality products, which are considered table stakes in today's market. Key strategies include ensuring your mission and vision are clear and consistent across your team, sending personalized handwritten thank-you cards, and making follow-up calls to customers without asking for anything in return. The goal is to become uncommon by adopting practices that your competition will find difficult to replicate. By implementing these techniques, businesses can create memorable experiences that set them apart in the marketplace, making customers feel genuinely appreciated and valued beyond transactional relationships. This foundation leads to higher customer loyalty and word-of-mouth referrals, which can significantly reduce customer acquisition costs while boosting long-term profitability.
Additionally, Roger discusses the importance of consistency in recognition and service, both for customers and employees. Creating a culture where outstanding service and hospitality are the norm ensures that the brand promise is continually delivered. This culture of excellence requires committed leadership that models these behaviors. When employees see that the company genuinely cares about both its customers and its team, they're more likely to embrace the mission and perform at higher levels. As a result, businesses not only thrive but can also charge premium prices for their superior service, all while fostering a dedicated and motivated workforce that takes pride in their work.
Topics Include:
Defining Unreasonable Hospitality The Power of a Clear Mission and Vision The Importance of Going Beyond Expectations Why Recognizing Great Service is Vital Creating a Culture of ExcellenceRoger’s Book: An Insider's Guide to Business Secrets from an Entrepreneur's Journey.
Let's Get Social: Connect with Roger and ThriveMore Brands
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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In this compelling & moving episode, Roger sits down with Danny Farrar, CEO of Soldierfit, for an in-depth conversation about trauma, leadership, & overcoming adversity after military service. Danny shares his experiences as a first responder at the Pentagon during the 9/11 attacks, as well as his subsequent deployment to Iraq. He also opens up about his personal struggles, including struggling with his weight, coping with trauma, & facing the challenges of transitioning back to civilian life. Danny's raw and authentic storytelling highlights the highs and lows many veterans face, offering a powerful perspective on resilience & growth.
The episode also explores Danny's entrepreneurial journey, including the founding of Soldierfit & its unique approach to fitness. Danny further discusses Platoon 22, the nonprofit organization he established to help reduce & someday eradicate veteran suicides. Through candid conversations about fatherhood, divorce, & living up to personal values, this episode provides valuable insights into overcoming adversity & finding purpose. Danny’s story is a testament to the power of perseverance & the importance of supporting our veterans.
Topics Include:
The Impact of 9/11 & Volunteering for Iraq Danny's Military Background & Personal Struggles Reflections on Divorce & Personal Growth Overcoming Adversity & Finding Purpose The Mission & Vision of SoldierfitDanny’s Book Recommendations:
How to Win Friends & Influence People
The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance
Connect with Danny:
Soldierfit
Platoon 22
LinkedIn
Instagram
Facebook
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem® Light Sauna is an innovative health & wellness franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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This week, Roger interviews Rick Jordan, a leading voice in cybersecurity and the CEO of ReachOut, a world-class cybersecurity and IT firm. Rick, who is also a prominent public speaker, podcaster, and White House consultant, delves into his multifaceted career, personal tribulations, and the transformative power of curiosity. The conversation explores Rick's upbringing, the impact of his father's passing, and his unique approach to balancing work and personal life. Rick shares valuable insights into the importance of nurturing curiosity, both in professional settings and at home. He also reflects on the significant trauma he experienced as a teenager, how it shaped his drive in business, and the importance of breaking family cycles of hardship. Rick emphasizes that maintaining open-mindedness and curiosity can lead to personal and professional success, while also fostering unity among people.
The discussion also touches on the evolving landscape of education and the value of practical experience versus formal degrees, particularly in the tech and cybersecurity industries. Rick explains how ReachOut uniquely addresses cybersecurity challenges and reflects on the impact of remote work on cybersecurity measures. He shares his perspective on the future of cyber warfare and the vulnerabilities within modern society's infrastructure. The episode further explores the challenges and responsibilities of being a public company CEO, including managing public scrutiny and the importance of transparent communication with stakeholders. Rick's journey offers valuable lessons in resilience, leadership, and navigating the ever-changing world of cybersecurity.
Topics Include:
Rick's Multifaceted Career and Achievements A Personal Journey Through Trauma Predictions on The Future of Cyber Warfare The Impact of Remote Work on Cybersecurity Challenges of Being a Public Company CEOConnect with Rick & ReachOut:
Website
Podcast
Instagram
LinkedIn
Linktree
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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This week, Roger sits down with Earle Birney, a meditation and yoga instructor with an extraordinary life story. Earle shares his journey, from dropping out of college and traveling the world to an unexpected, life-changing 22-month stay in a New Zealand prison. During this time, he discovered Buddhism and developed a deep commitment to meditation and yoga. With this newfound passion, upon returning to Canada, Earle played a pivotal role in establishing multiple retreats and centers, dedicating his life to teaching these practices. This episode explores Earle's transformation from a seeker of freedom to a teacher of inner peace and spirituality.
The conversation delves into the practical application of spiritual teachings in everyday life, especially within the fast-paced American culture. Earle discusses the importance of ethical living, mindfulness, and understanding the nature of reality as core principles that stabilize the mind and promote true happiness. Roger and Earle also explore the influence of perception on our experiences, the role of generosity in cultivating a sense of abundance, and the power of stepping back from daily distractions to focus on mental and spiritual health. This episode offers a refreshing departure from typical business-focused discussions, providing valuable insights into achieving mental and spiritual well-being.
Topics Include:
Earle's Journey from College to Prison Exploring Perception and Frames of Reference The Role of Generosity in Perception The Science Behind Positive Focus The Power of Presence and EngagementEarle’s Book Recommendation:
Progressive Stages of Meditation on Emptiness
Connect with Earle:
Yoga Studies Institute
Instagram
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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In this episode, Roger returns to the solo seat to share his insights on the importance of adopting a sales mindset across all roles within an organization. Drawing from Chapter 7 of his book, An Insider's Guide to Business, Roger explores common fears and misconceptions about sales, emphasizing the need for every employee to understand their influence on customer interactions. He also explains how shifting the culture to one where everyone views themselves as part of the sales team can help organizations better serve their customers and remain competitive in today’s market.
Roger also highlights the importance of continuous training and development to enhance sales skills. He discusses how the simple act of asking, "Would it help you if…?" can significantly improve how employees communicate with customers. This mindset, he posits, isn't about manipulation but about persuasively conveying value and helping customers bridge the gap between their current state and the improved one your product or service can facilitate.
Topics Include:
Overcoming Limiting Beliefs About Sales The True Cost of Customer Acquisition Creating Raving Fans Through Every Interaction The Necessity of Continuous Learning & Training Effective Role-Playing TechniquesRoger’s Book: An Insider's Guide to Business Secrets from an Entrepreneur's Journey.
Let's Get Social: Connect with Roger and ThriveMore Brands
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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This week, Roger welcomes Herb Cogliano, a renowned international executive business coach. Herb, who is a certified Scaling Up coach and an experienced CEO, explains the critical elements for scaling a business: people, strategy, execution, and cash. Drawing from his firsthand experience with the Scaling Up platform, he breaks down complex business concepts into easy-to-understand terms, offering valuable insights for navigating different growth stages. Herb also shares his journey—from working in a family business to running his own successful enterprises and eventually becoming a business coach. This episode provides a clear strategy for making scaling decisions, establishing effective meeting rhythms, and managing cash to sustain and leverage growth opportunities.
Understanding the Scaling Up Process The Importance of Valuation and Profit Insights on Hiring the Right People Effective Interview Structures The Role of Assessments in Hiring
Herb and Roger delve into the modern labor market, discussing challenges and solutions for recruiting and retaining top talent aligned with company values. They also explore the importance of structured interviews and assessments in building high-performing teams. Herb underscores the necessity of maintaining cash reserves, not just for operational stability but also for seizing growth opportunities. The episode concludes with a personal note on Herb's training for an Ironman triathlon and his focus on continuous personal and professional development. Listeners are encouraged to visit Herb's website, Aspire Growth Advisors, to access valuable resources and assessments to measure their business's scaling readiness and leadership impact.
Topics Include:
Herb’s Book Recommendation:Slow Productivity: The Lost Art of Accomplishment Without Burnout
Connect with Herb:
Website
LinkedIn
Free Tools
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon -
This week, Roger engages in a compelling conversation with Clint Pulver, an Emmy Award-winning filmmaker and actor, leadership keynote speaker, and bestselling author of I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave. Clint shares his transformative journey from a troubled 10-year-old to a professional drummer, as well as a speaker and the founder of The Center for Employee Retention. His “Undercover Millennial” research has revolutionized how over 300 organizations approach employee engagement. In this conversation, Clint's passion for mentorship shines through as he discusses the five C's of effective leadership: Confidence, Credibility, Competence, Candor, and Care. The episode also explores Clint's diverse experiences, including his time as a pro drummer, his appearance on America’s Got Talent, and his inspiring short film, Be a Mr. Jensen.
In this inspiring chat, Clint reveals how a single conversation with a teacher changed the trajectory of his life, leading him to embrace his true calling. He also discusses his subsequent endeavors in music, his eventual shift to public speaking, and the profound lessons he’s learned along the way. The discussion emphasizes the impact that effective leadership and mentorship can have on employee retention and satisfaction. Additionally, Clint shares personal anecdotes, offering insights into his philosophy on living a fulfilling life driven by passion, purpose, and provision. This episode is a treasure trove of wisdom for anyone interested in personal development, leadership, and creating meaningful connections in the workplace.
Exploring The Undercover Millennial Program The Impact of One Great Conversation Clint’s Experience on America’s Got Talent An Unexpected Emmy Journey and Win Clint’s Five C's of Mentorship
Topics Include:
Clint’s Book Recommendation:
A Million Miles in a Thousand Years: How I Learned to Live a Better StoryConnect with Clint:
Website
LinkedIn
Instagram
YouTube
Book
Let's Get Social: Connect with Roger and ThriveMore BrandsCheck Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon -
In this episode, Roger interviews Dan Caron, co-founder of Runway Sports Nutrition (RNWY). Dan shares his inspiring journey from being broke and heartbroken to co-founding an innovative sports nutrition brand. He talks about moving to Chicago, starting his career at LA Fitness, and then joining Equinox, where he met Kurt, the CEO of Vital Proteins. Dan got invaluable lessons at Vital, from failing fast to effective marketing strategies– like giving away products.
Dan explains how the idea for RNWY came about and their focus on creating holistic and clean products for athletes, emphasizing combined benefits. The discussion covers the company's distribution and marketing strategies, including field activations and a strong DTC presence. Dan also shares personal insights, including book recommendations that have inspired him, and his thoughts on the future of the nutritional supplement industry. The episode wraps up with details on how to connect with Dan and learn more about Runway Sports Nutrition.
Topics Include:
Dan's Unique Business Journey Marketing and Exposure Tactics The Inch Wide Mile Deep Mentality Distribution Strategies and Challenges The Future of the Nutritional Supplement IndustryDan’s Book Recommendations:
Think and Grow Rich
Steve Jobs
Old Path, White Clouds: Walking in the Footsteps of the Buddha
Connect with Dan:
RNWY
RNWY Instagram
Dan’s Instagram
Use Code Thrive15 to save 15%
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon -
In this episode, Roger emphasizes the critical importance of taking action rather than simply planning and deciding. He highlights key insights from Chapter 10 of his book, 'An Insider's Guide to Business,' where he contrasts the theoretical knowledge often emphasized in business school with the dynamic, unpredictable nature of real-world business. Roger shares his personal journey from corporate America to entrepreneurship, illustrating the necessity of courage and decisive action.
Using relatable analogies like the frog on a log and the burning of boats by Cortés, he underscores that success requires full commitment and the willingness to take risks. The episode also advises on overcoming fear, finding mentors, and continually investing in oneself to navigate the complexities of business life effectively. Concluding with quotes from Abraham Lincoln and 'The Shawshank Redemption', the podcast inspires listeners to stop waiting and start building their destiny.
Topics Include:
The Importance of Courage & Taking Action What They Don’t Teach In Business School Burning Your Boats: A Lesson from History Overcoming Fear & Finding Mentors Finding and Forging Your Own DestinyRoger’s Book: An Insider's Guide to Business Secrets from an Entrepreneur's Journey.
Let's Get Social: Connect with Roger and ThriveMore Brands
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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Roger Martin sits down with Michael Beecher, president of EscapeWire Solutions, about the essential topic of cybersecurity for businesses. Michael delves into the prevalent cybersecurity threats such as email phishing and ransomware, stressing how these threats can cripple companies and even disrupt entire economies. He also shares his own journey into the IT and cybersecurity fields, highlighting the steps businesses need to take to protect their sensitive data. They discuss the importance of conducting risk assessments and utilizing frameworks like the Center for Internet Security (CIS) and the National Institute of Standards and Technology (NIST) to enhance cybersecurity efforts.
The conversation touches on the potential of AI and machine learning in both bolstering cybersecurity defenses and equipping attackers with new tools. Michael provides practical advice for small to mid-sized businesses, emphasizing the need for vigilance and proactive measures in an increasingly interconnected world. Roger and Michael explore the broader implications of cybersecurity on international politics and economic stability, underscoring the critical role of IT in maintaining the flow of information and resources. Michael’s insights offer valuable guidance for businesses aiming to safeguard their operations and ensure long-term growth.
Topics Include:
Michael's Journey Into IT and Cybersecurity Common Cybersecurity Threats for Small Businesses Real-World Cyber Attack Examples AI and Machine Learning in Cybersecurity The Importance of Risk Assessment
Michael’s Book Recommendation:
Traction: Get a Grip on Your Business
Connect with Michael & Resources:
Website
LinkedIn
Center for Internet Security
National Institute of Standards and Technology
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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In this episode, Roger sits down with Dr. J.J. Peterson, the head of StoryBrand to discuss the vital elements of storytelling in marketing and branding. J.J. elaborates on how the StoryBrand framework can help businesses clarify their message, making it so compelling that customers are naturally drawn to their products or services. They delve into the seven essential elements of a great story, such as defining the character's desire, outlining the problem, and positioning the brand as a guide. J.J. also provides insights into narrative transportation and the importance of memorization in marketing, offering listeners actionable tips to improve their messaging strategies.
Whether you're a small business owner or part of a large organization, this episode is packed with valuable information on how to use storytelling to enhance your marketing efforts and drive business growth. Tune in to learn how to avoid common pitfalls like being too vague or clever and discover why empathy and clarity are paramount in creating effective marketing campaigns. Don’t miss J.J.'s expert advice on making your customer the hero of the story and positioning your company as the guide who helps them succeed.
Topics Include:
The Power of Clear Messaging The Seven Elements of a Great Story Tips on Creating a Brand Script Effective Copywriting Tips The Future of Marketing
J.J.’s Book Recommendations:
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Connect with J.J.:StoryBrand
Book
LinkedIn
Instagram
Free Online Brand Script Tool
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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In this episode, Roger sits down with fitness and nutrition expert Stephen Campolo to discuss effective weight loss strategies and the mindset needed for long-term success. Stephen shares his personal journey from being 100 pounds overweight as a child to becoming a fitness coach and bodybuilder. The conversation covers the pros and cons of various diets, including Keto and the Mediterranean diet, and the importance of sustainability in fitness. He provides insights into overcoming food addiction, building a healthy relationship with food, and the role of rest and recovery in a well-designed exercise regimen.
Stephen also discusses the impact of medications like Ozempic for weight loss and the significance of investing in yourself and learning from experts. Highlights include Stephen’s early struggles with weight, his transformative New Year's resolution, and his challenges in building muscle and overcoming loose skin. He recounts his journey from passion to profession, eventually founding a successful fitness business. The episode features practical tips for embarking on a weight loss journey, debunking common myths, and setting realistic expectations including tips from Stephen’s book 77 Laws of Six-Pack Abs. His authentic and caring approach provides valuable insights for anyone looking to improve their health and fitness.
Stephen’s Incredible Fitness Transformation Building Muscle and Overcoming Challenges The Business of Fitness In 2024 Debunking Weight Loss Myths The Real Problems with Extreme Diets
Topics Include:
Stephen’s Book Recommendations:
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
Connect with Stephen:
Book
LinkedIn
Instagram
YouTube
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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In this episode, Roger enjoyed interviewing Jenn Drummond, a mother of seven and a world record holder who has climbed the second-highest peaks on all seven continents, plus the iconic Mount Everest. Jenn shares insights from her incredible journey, discussing the transformative experience following a near-fatal car accident in 2018. This event reshaped her outlook on life, prompting her to pursue goals of profound significance.
Living a Life of True Significance Embracing Tests of Endurance The Challenges of the Seven Second Summits Embracing Life After Tragedy Empowering Others Through Climbing
Jenn draws parallels between her adventurous endeavors and strategies for achieving success and resilience in life, as outlined in her incredible book 'Break Proof: Seven Strategies to Build Resilience and Achieve Your Life Goals.' Additionally, Jenn explains the unique challenges of climbing the second-highest peaks and the life lessons she has gained from these treacherous and demanding climbs. Her narrative is about personal victories and inspiring others to reach their true potential with courage and confidence. From confronting fears to choosing people over peaks, Jenn's stories emphasize the importance of love, community, and living authentically.
Topics Include:
Connect with Jenn:
Website
Book
Instagram
LinkedIn
Text Everest to 33777 to join Jenn’s Network
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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In this incredibly compelling episode, Mike Calise shares his extensive expertise in the electric vehicle (EV) industry and its evolving infrastructure. As a former CEO with deep roots in the EV sector, Mike discusses his early involvement with Tesla and the significant advancements in EV charging technology. He sheds light on the industry's growth from a capitalist perspective, highlighting investment opportunities and market trends shaping clean transportation's future. The conversation transitions from the technical nuances and challenges of EV adoption to Mike's passion project—a documentary on electric motorcycle racing titled 'Chasing Electric'.
The Evolution of Electric Vehicles The Future of EV Charging Infrastructure Debunking Myths About EVs and Clean Energy The Dawn of Electric Motorcycle Racing Investment Philosophies & Disruptive Innovations
Listeners will gain insights into EV Technology's current state and future potential, the importance of rapid charging infrastructure, and the environmental impacts of both conventional and electric energy sources. The episode also covers Mike's investment philosophies, emphasizing the identification of disruptive innovations and their long-term benefits. Towards the end, Mike's visionary thoughts on immortality through technological advancements offer a thought-provoking perspective on the future. This episode is a treasure trove of knowledge for anyone interested in the dynamic intersection of technology, investment, and sustainable innovation.
Topics Include:
Mike’s Book and Resources Recommendations:The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Crunchbase
Connect with Mike:
LinkedIn
Instagram
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon -
This week Roger sits down with Dave Reggina, a motivational figure who champions the 'No Snooze' philosophy. Dave is best known for his popular No Snooze podcast, which is streamed across 75 countries and followed by over 40,000 people on Instagram. In this chat, Dave emphasizes the importance of starting each day by attacking your goals and dreams. The conversation takes a deep dive into men's health and mental wellness, personal struggles, and the significance of community support.
Unpacking The No Snooze Philosophy The Power of Routine and Habit Stacking The Challenges and Joys of Single Parenting Men's Mental Health and Seeking Help Advice On Combating Negative Thoughts
Dave shares his journey from facing health issues like Crohn's disease and dealing with family adversities to becoming a prominent leader and deputy commissioner in New York. He also highlights the benefits of a disciplined morning routine, personal fitness, and consistent actions. The discussion offers insights into leadership, overcoming negative thoughts, and the value of intentional parenting. The episode provides a blend of personal anecdotes, practical advice, and motivational insights aimed at helping listeners improve their personal and professional performance.
Topics Include:
Dave’s Book Recommendations:Every Man’s Bible: A Study Bible for Men
Connect with Dave:
Podcast
Instagram
LinkedIn
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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In this episode, Roger welcomes Terry L. Fossum, a bestselling author, survival reality show winner, and accomplished businessman who shares his powerful three-step framework for setting and achieving goals. Terry's method, which is outlined in his book The Oxcart Technique, emphasizes both the carrot and the stick—using failure scenarios to fuel action. He discusses his background, from humble beginnings and military service to his reality show victory and success in direct sales. Terry also touches on addiction recovery and continually inspires others to conquer their struggles using his unique approach to goal setting.
Terry's Background and Early Struggles The Science Behind Goal Setting Exploring the Fear of Failure Unpacking Terry’s Oxcart Technique Terry’s Reality TV Adventure
Terry unpacks compelling stories from his life, including his profound transformation after a low point, his time in the Amazon jungle, and his victorious experience on a survival reality show. He highlights how The Oxcart Technique is not limited to business goals but is also effective in personal domains like marriage and addiction recovery. Listeners are encouraged to actively apply the Oxcart Technique and internalize the importance of effort, perseverance, and emotional engagement in their journey toward success.
Topics Include:
Terry’s Book Recommendations:
The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics
Connect with Terry:
Website
Book
LinkedIn
Coaching Program
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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This week Roger is flying solo to unpack key principles of loyalty and the importance of formalizing business relationships upfront. Pulling from just some of the lessons in his book, An Insider's Guide to Business: Secrets from an Entrepreneur's Journey, Roger illustrates how loyalty serves as a key competitive advantage. Roger highlights 'relationship capital,' emphasizing long-term, authentic relationships with vendors, employees, and partners.
Roger shares the true value of relationship loyalty in day-to-day business. He points out the vital importance of formalizing agreements in writing and how this process helps to avoid misunderstandings and miscommunications. Listeners are encouraged to balance relationship-building with clear documentation to ensure business success. This short but sweet solo episode contains several simple tips that might end up making all the difference when you need to cash in some metaphorical relationship chips in the high-stakes poker game of business!
Topics Include:
The Quick Fix World and Its Pitfalls The Significance of Building Relationship Capital The Importance of Authenticity in Relationships Balancing Loyalty with Written Agreements Why Paper Remembers What People ForgetRoger’s Book: An Insider's Guide to Business Secrets from an Entrepreneur's Journey.
Let's Get Social: Connect with Roger and ThriveMore Brands
Visit Us: ThriveMore Brands WebsiteCheck Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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In this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of High Energy Marketing, and CEO of Ajax Union, about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation evyAI, to streamline LinkedIn interactions and convert them into profitable business opportunities. He emphasizes the importance of acquiring customers over building a traditional website when starting and scaling a business. Joe also offers detailed explanations on creating effective marketing funnels, distinguishing between lead-in products and lead magnets, and the value of a targeted email list.
Joe breaks down the funnel process, from attracting a broad audience with educational content to converting the most qualified leads through personalized interactions. Joe's insights underline the significance of a well-strategized marketing plan incorporating modern AI-driven tools for maximum efficiency. Additionally, Joe shares his journey from web design to becoming a digital marketing strategist and highlights the influence of his background in rabbinical studies on his business integrity and relationship-building approach. Roger and Joe discuss his future vision for digital marketing, foreseeing a move towards more personalized and niche networks driven by advancements in AI technology.
The Importance of Integrity in Business Does Your Business Really Need a Website? Creating a Successful Marketing Funnel Is Email Marketing Really Dead? Streamlining Your LinkedIn Interactions with AI
Topics Include:
Joe’s Book Recommendations:Getting Things Done: The Art of Stress-Free Productivity
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The Untethered Soul: The Journey Beyond Yourself
Connect with JoeWebsite
Books
Podcast
LinkedIn
Instagram
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:
Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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In this episode, Roger sits down with Victoria Pelletier, a seasoned corporate executive, board director, public speaker, and bestselling author of Influence Unleashed. The discussion begins with answering the essential question: Is personal branding narcissism or a necessity in today's business world? Victoria delves into her rapid career progression, sharing how she became a COO at 24 and a CEO at 41. Her journey highlights resilience, starting from working at a young age to climbing corporate ladders while leveraging confidence and authentic leadership. Victoria emphasizes the importance of personal branding, providing a four-step process to develop and grow one's brand, focusing on subject matter expertise, personal passion, unique value proposition, and legacy.
Forging a Lasting Legacy Through Branding Victoria's Personal Story of Resilience Understanding Whole Human Leadership Unpacking the No Excuses Mindset Sound Advice For Young Professionals
In addition, Victoria talks about the no-excuses mindset, whole human leadership, and the significance of leading with transparency and empathy. Sharing personal stories of overcoming trauma and adversity, Victoria underlines how these experiences fuel her professional drive and leadership style. The episode concludes with practical advice for young professionals and entrepreneurs on fast-tracking their careers by embracing Lifelong learning, resilience, and effective personal branding. Take advantage of this deep dive into actionable strategies for professional and personal growth. Tune in to learn how to build a personal brand that can lead to greater business success and personal fulfillment.
Topics Include:Victoria’s Book Recommendation:
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Connect with Victoria:Website
Book
LinkedIn
Instagram
Let's Get Social: Connect with Roger and ThriveMore Brands
Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
Visit Us: ThriveMore Brands Website
Check Out Our Sponsors:Rockbox Fitness:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!
beem:
beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!
Produced By: Social Chameleon
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