Episódios
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Ever wondered how to grow your podcast audience through LinkedIn? That's revealed in this episode. We also look at practical strategies to avoid being penalised by the platform's algorithms like clever link insertions, tagging, and photo post techniques. Plus, the power of polling and crafting compelling content. Finally, Danielle shares her wisdom for staying productive and avoiding burnout while raising a family.
Danielle Fitzpatrick Clark is an international best-selling author, speaker and CEO of Influence Builder. She works with influencers and mission-based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business. Her clients reach multiple 7 and 8-figure business income levels, quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those they serve.
Quotes from this episode:
"LinkedIn, when it comes to conferences and events, is hands down my favourite platform".
"The reason (your target audience) is not seeing your posts is because the people that are liking it and are commenting on it aren't the right people."
-Danielle Fitzpatrick Clark
Danielle's website:
https://influencebuilder.com/
Minds of the Mighty podcast
On Apple
On Spotify
Connect with Danielle:
Email: [email protected]
LinkedIn: danielle-fitzpatrick-clark
FB: Influencer Builder
IG: @dfccoaching
LinkedIn Sales Accelerator Bootcamp: https://entrepreneurcity.kartra.com/page/gsd1384
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get -
Ready to revolutionise your LinkedIn approach and demystify the platform's algorithms? LinkedIn strategist and disruptor Danielle Fitzpatrick Clark continues to guide us through the maze of profile optimisation, unveiling strategies that turn your profile into a target audience-attracting magnet. She also shares advice on engagement tactics, how to use hashtags, and the Creator Mode to give your profile an algorithmic boost. Plus, how much does video really matter on LinkedIn?
Danielle is an international best-selling author, speaker and CEO of Influence Builder. She works with influencers and mission-based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business. Her clients reach multiple 7 and 8-figure business income levels, quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those they serve.
Quotes from this episode:
"LinkedIn is looking for quality posting based on what you do."
"Storytelling is doing well because we have so much AI going right now. It's getting to the point where you can tell if something's very generic."
Danielle's website:
https://influencebuilder.com/
Connect with Danielle:
Email: [email protected]
LinkedIn: danielle-fitzpatrick-clark
FB: Influencer Builder
IG: @dfccoachingDanielle's LinkedIn Sales Accelerator Bootcamp: https://entrepreneurcity.kartra.com/page/gsd1384
Link to a special offer: LinkedIn Sales Accelerator Bootcamp: https://entrepreneurcity.kartra.com/page/gsd1384
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
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Get $20 Amazon gift card.
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Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
Estão a faltar episódios?
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Can your LinkedIn profile serve you in much more powerful ways than just a virtual resume? What if you could turn it into a website or funnel? In this conversation with Danielle Fitzpatrick-Clark, a digital marketing maven and dream client attraction specialist, we unravel the key to transforming LinkedIn profiles into irresistible lead magnets. Danielle shares her disruptive strategies, offering clear, actionable steps on making your profile an engaging experience for your target audience.
Taking the concept of buyer personas, Danielle focuses on how event planners can leverage this tool to their advantage. Enlightening us on the motivations behind different types of buyers, she offers tips on using DISC personality assessments and apps to generate successful leads.
Danielle is an international best-selling author, speaker and CEO of Influence Builder. She works with influencers and mission-based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business. Her clients reach multiple 7 and 8-figure business income levels, quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those they serve.
Quotes from this episode:
"I don't believe that we should be building a LinkedIn profile as a resume. In fact, I think that's the worst thing that you can do."
"I can pretty much look at a profile and know exactly the personality that I'm looking at."
Danielle's website:
https://influencebuilder.com/
Connect with Danielle:
Email: [email protected]
LinkedIn: danielle-fitzpatrick-clark
FB: Influencer Builder
IG: @dfccoachingDanielle's LinkedIn Sales Accelerator Bootcamp: https://entrepreneurcity.kartra.com/page/gsd1384
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there.
Kraig Kleeman is a successful combo of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events. He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.
Quotes from this episode:
"It is very, very possible to over-brand".
"There's just something to be said for having an insatiable curiosity, being willing to make your life committed to understanding the power of external perspectives".
-Kraig Kleeman
**To get your free vinyl, email [email protected] and let him know you heard him on this podcast.
Kraigs's website:
https://kraigkleemanlive.com/
Connect with Kraig:
Twitter: kraigkleemantv
LinkedIn: kraigkleeman
FB: kraig.kleeman
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
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Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
There's a fascinating connection between the arts and your events that can hold a transformative power. Imagine blending music, theatre, improv comedy, and dynamic choreography—turning ordinary corporate meetings into riveting, memorable experiences. This not only almost guarantees a memorable event, it also fortifies retention and amplifies learning.
But this recipe for success is also often overlooked because of many companies' traditional focus on analytics over creative flair. Yet, as we'll discover, a sprinkle of Hollywood magic can elevate events, ensuring your event's message leaves an indelible mark on its audience.
Kraig Kleeman presents an unlikely but successful mix of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events. He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.
Quotes from this episode:
"Events still benefit tremendously from the integration of the performing arts. It can happen in a whole number of ways and customisation is key."
"There's always something that will happen on the stage that was unplanned and spontaneous, but was the result of just the creativity, the forethought, maybe prior experiences that will just come out of that performer."
-Kraig Kleeman
Kraigs's website:
kraigkleemanlive.com
Kraig's books:
A Winning Brand: How to Build a Powerful, Personal Brand in Today's Modern, Digital WorldThe Must React System: User's Guide to Prospecting C-Suite Executives
Connect with Kraig:
Twitter: kraigkleemantv
LinkedIn: kraigkleeman
FB: kraig.kleeman
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
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Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are ba -
Sometimes we can stick to safe formulas while the rest of the world forges ahead with innovative ways for our events. Event producer Nathan Cassar believes this is what's happened to Sydney's Vivid Festival and other events that have not yielded the desired results for attendance, scoring wins for creativity or building community. But all is not lost, with plenty of inspiration around to correct our course, including lessons we can learn from Pokemon Go.
Based in Sydney, Australia, Nathan's rich experience has included being a Cruise Director for Princess Cruises, emceeing wedding receptions and leading major awards evening galas. His own awards have included Best Wedding MC by the Wedding Industry Awards (Western Sydney) 2023 & 2022 and Most Entertaining MC (NSW) - Lux-Life Global Excellence Awards 2022.
Quotes from this episode:
"(I would love to see) the ability to be more bold rather than this wide, wide funnel to try to bring as many people in as possible to take away as much money as you can (through things like) a $22 chips on a stick."
"Ask us what we're really capable of because we're already masters of being able to manipulate language and people."
Nathan's website:
www.nathancassar.com.au
Connect with Nathan:
Email: [email protected]
LinkedIn: nathan-cassar-master-of-ceremonies-sydney
FB: @nathancassar.mc
IG: @nathancassar_mcNathan's image credit: Puzzleman Productions
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
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Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
Could your next emcee be the ultimate secret weapon to unlocking the untapped potential of your events? Imagine a captivating force that goes beyond mere introductions and announcements, delving deep into the layer of genuine connections and unforgettable moments from the moment your attendees walk through your event door. It's a game-changer that transforms ordinary events into extraordinary experiences.
Nathan Cassar challenges us to expect more from our emcees by peeling back the curtain on the cruise industry, revealing its commitment to a great guest experience and also its secret, quirky world - ever heard of a noodle black market on a ship?
Based in Sydney, Australia, Nathan's rich experience has included being a Cruise Director for Princess Cruises, emceeing wedding receptions and leading major awards evening galas. His own awards have included Best Wedding MC by the Wedding Industry Awards (Western Sydney) 2023 & 2022 and Most Entertaining MC (NSW) - Lux-Life Global Excellence Awards 2022.
Quotes from this episode:
"It's about showing people that guest connection is number one, and it's something that I see being lost in so many opportunities throughout the year".
"What really makes people's memories come to life in relation to a past event in their life is something that allowed them to feel really connected to the experience."
-Nathan Cassar
Nathan's website:
www.nathancassar.com.au
Connect with Nathan:
Email: [email protected]
LinkedIn: nathan-cassar-master-of-ceremonies-sydney
FB: @nathancassar.mc
IG: @nathancassar_mcNathan's image credit: Puzzleman Productions
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
Don't let the next conference you organise be just another forgettable event. Here are six ways you can create more engagement at your future events, with a focus on networking and professional development, at zero or minimal extra cost. This includes extended sessions, creative afternoon breaks, personalisation and the use of "passports".
Mark Herschberg is a versatile professional who is a prominent CTO within the artificial intelligence and cybersecurity sectors. In addition to his fractional CTO work, Mark teaches professional development at MIT, is frequently invited to speak at conferences and events. He is the award-winning author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app, where content creators can repurpose highlights of their published works.
Quotes from this episode:
"Networking at conferences for most works about as well as a middle school dance."
"(Providing) headshots... every time they looked at their LinkedIn, they'll think it was your conference that gave this to me."
-Mark Herschberg
Mark's website and book:
The Career Toolkit: Essential Skills for Success That No One Taught You
Connect with Mark Herschberg:
LinkedIn: www.linkedin.com/in/hershey
Twitter: @CareerToolkitBk
FB: @TheCareerToolkitBook
IG: @thecareertoolkit
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
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Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
From the dark web to lecture halls at MIT, we look at some over-arching global trends that are challenging the way we work and conference. So how has the world changed and how do conference planners need to adapt their programs and run sheets? Also how can we leverage content beyond conference days and can technology can be seen as a friend rather than foe?
Mark Herschberg is a versatile professional who has established himself as a prominent CTO within the artificial intelligence and cybersecurity sectors. In addition to his fractional CTO work, Mark teaches professional development at MIT, is frequently invited to speak at conferences and events. He is the award-winning author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app, where content creators can repurpose highlights of their published works.
Quotes from this episode:
"The cost of filtering (information) is also becoming effectively zero."
"Conferences cannot just be about knowledge transfer. They need to be people-oriented, focusing on engaging with others and creating meaningful connections."
-Mark Herschberg
Mark's website and book:
The Career Toolkit: Essential Skills for Success That No One Taught You
Connect with Mark Herschberg:
LinkedIn: www.linkedin.com/in/hershey
Twitter: @CareerToolkitBk
FB: @TheCareerToolkitBook
IG: @thecareertoolkit
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
The community of disabled travellers is enormous, yet largely overlooked as a tourism market. That may change once hospitality vendors realise that this market tends to spend up to three times more than the average tourist, even if they're booking budget accommodation. We explore this untapped market, bust some myths about what disabled tourists expect from hospitality providers, and applaud destinations and vendors who do this well, all through the life experiences and observations of disability travel advocate Yasmine Gray.
Yasmine Gray is a passionate globe-trotter living with progressive multiple sclerosis. She graciously opens up the dialog about the real challenges she's faced as a disabled traveller and how these experiences led to her founding GetAboutAble - a movement aimed at transforming the tourism industry into a more inclusive space.
Quotes from this episode:
"Most people who think about accessible tourism think about ramps, and wide doorways and measurements, but that's the compliance piece - inclusive travel is understanding people and asking what can I do to make your visit better?"
"Look at us as one in five travellers. Across the entire spectrum, it's 20% of the market most businesses are completely missing because they don't even think about it, much less work to cater to it."
-Yasmine Gray
Connect with Yasmine Gray
Website: www.getaboutable.com
Email: [email protected]
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
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Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
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Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
Ever feel like your tech is running you instead of the other way around? You're not alone. In this exploration of our digital lives, Dr Kristy Goodwin continues to look at the surprising ways our tech habits can affect our biology and productivity. We also discuss the fascinating world of chronotypes (your internal clock that says when you're naturally most alert), and handling "tech-xpectations" at work.
Dr. Kirsty Goodwin is a digital wellbeing advocate and neuro-productivity speaker who has shaped discussions on managing digital expectations in professional settings. An award-winning researcher, she is on a mission to promote employee wellbeing and bolster workplace productivity in an always-on digital world. Her ability to balance deep research with actionable solutions has seen her work with an impressively long list of clients including Apple, Qantas, Foxtel and several of Australia's leading banks. Her new book is Dear Digital, We need to talk: A guilt-free guide to taming your tech habits and thriving in a distracted world.
Quotes from this episode:
"Information has become so cheap... we feel like we have info-besity".
"Microsoft data tells us that we're seeing a third productivity hump in the day. We used to see one around 10 or 11am (and around) 3.30, 4.30pm. We're now seeing one between 10 and 11pm."
-Dr Kristy Goodwin
Connect with Dr Kristy Goodwin:
Website: drkristygoodwin.com
IG: @drkristy
FB: drkristygoodwin
LI: dr-kristy-goodwin
Dr Kristy's new book:
Dear Digital, We need to talk: A guilt-free guide to taming your tech habits and thriving in a distracted world.
Free shipping for Australian listeners only. Use code: FSDD
Get Dr Kristy's Five Essential Digital Productivity Hacks for free, and other resources:
https://drkristygoodwin.com/podcastresources_corporate/
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
Imagine holding your breath every time you checked your inbox. Sounds crazy, right? But this is what science says you're doing every time you log in, without even realising it! Email apnea is one of the reasons why people believe a digital detox holiday will bring back balance to their lives, but it doesn't work. In this episode, Dr. Kristy Goodwin explores the fascinating relationship between our digital habits, biology, and mental health. She also reveals the lesser-known psychological effects of frequent video calls and offers insights on managing the cognitive load associated with our digital lives.
Dr. Kirsty Goodwin is a digital wellbeing advocate and neuro-productivity speaker who has shaped discussions on managing digital expectations in professional settings. An award-winning researcher, she is on a mission to promote employee wellbeing and bolster workplace productivity in an always-on digital world. Her ability to balance deep research with actionable solutions has seen her work with an impressively long list of clients including Apple, Qantas, Foxtel and several of Australia's leading banks. Her new book is Dear Digital, We need to talk: A guilt-free guide to taming your tech habits and thriving in a distracted world.
Quotes from this episode:
"Our tech habits are impacting us in subtle but powerful ways."
"Tech has created what I call the urgency fallacy. It's this idea that everything feels urgent and important, and the reality is that, yes, sometimes you do need to respond to DMs or respond to emails, but not everything has to be done now."
-Dr Kristy Goodwin
Connect with Dr Kristy Goodwin:
Website: drkristygoodwin.com
IG: @drkristy
FB: drkristygoodwin
LI: dr-kristy-goodwin
Dr Kristy's new book:
Dear Digital, We need to talk: A guilt-free guide to taming your tech habits and thriving in a distracted world.
Free shipping for Australian listeners only. Use code: FSDD
Get Dr Kristy's Five Essential Digital Productivity Hacks for free, and other resources:
https://drkristygoodwin.com/podcastresources_corporate/
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
If hybrid work arrangements are not working at your office, perhaps it's time to change the model. In fact, there are five levels of remote work to choose from. They range from team connectivity in the office to true modern flexibility in a hybrid environment. Melissa also shares tips on overcoming overwhelm and achieving work-life integration.
Workplace dynamics strategist Melissa Marsden shares little known secrets about the relationship between workplace design and productivity. With over 20 years' experience, she's developed a unique methodology that combines interior design, business strategies, and intentional branding to bring out the best in teams. Founder of workplace design service COMUNiTI, her new book is The Next Workplace.
Quotes from this episode:
"In Nirvana, basically there is no office. Everyone chooses where they work, how they work, and everything is a hundred percent remote".
" I don't think work-life balance is realistic. I've redetermined it as work-life integration, and it's just about trying to find what is gonna work for me, and it changes by season".
-Melissa Marsden
Connect with Melissa:
Website and book The Next Workplace: https://www.melissamarsden.com.au/
Podcast: Work Life By Design
FB: Melissa Marsden
LI: Melissa Marsden
More resources from Melissa:
- 5 steps to dissolving overwhelm
- Chaos to Calm – 5 day Challenge
- Optimise your Home for Work
- Live a Life by Design – Program
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.
Here are the links I promised;
5 steps to dissolving overwhelmChaos to Calm – 5 day ChallengeOptimise your Home for WorkLive a Life by Design – Program -
Business tourism and event designers are all about creating awesome experiences. So why does it suck when we have to go back to the office? We've been sold some myths - like open office plans are always better for collaboration or that aesthetic design has no bearing on performance. But look a little deeper and you'll find some untapped productivity potential, sometimes by just moving where you sit or who you're sitting next to!
Workplace dynamics strategist Melissa Marsden shares little known secrets about the relationship between workplace design and productivity. With over 20 years' experience, she's developed a unique methodology that combines interior design, business strategies, and intentional branding to bring out the best in teams. Founder of workplace design service COMUNiTI, her new book is The Next Workplace.
Quotes from this episode:
"The environment we live and work in plays such a big impact on our experience of life and how we show up."
"Really thinking about the makeup and alignment of your teams and where they sit on the floor plan makes a huge difference to the performance of those people."
-Melissa Marsden
Connect with Melissa:
Website and book The Next Workplace: https://www.melissamarsden.com.au/
Podcast: Work Life By Design
FB: Melissa Marsden
LI: Melissa Marsden
More resources from Melissa:
- 5 steps to dissolving overwhelm
- Chaos to Calm – 5 day Challenge
- Optimise your Home for Work
- Live a Life by Design – Program
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
In the mad world of event planning, long hours and demanding project management timelines are part of the deal. That's why it's important to think about the life you want from the get go and be intentional about creating it. The good news is, there are tools to help you get there.
Ashley N Cline is an experienced digital marketing consultant who specialises in helping event planners boost their conversions through the power of automation. As Vice President at Ice Cream Social and Executive Vice President of Client Strategy at TicketSocket, Ashley has helped many clients in the events and entertainment space build their strategic marketing plans and optimise tactics that drive increased performance.
Quotes from this episode:
"Freedom can be however you see it and sometimes the definition changes for me."
"I would say the biggest shift for me that has allowed me to free up a lot of time is scaling my team."
-Ashley N Cline
Connect with Ashley:
Email: [email protected]
Website: www.ticketsocket.com
Ashley's book recommendation:
The Desire Map by Danielle LaPorte
Ashley's favourite tools and resources:
Project Management: Asana
Team communication: Slack
CRM: Active Campaign
SMS: Attentive
Free marketing training: Digital Marketer
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
Consumer behaviour has shifted, so your digital marketing strategy will not work if you're still using tactics from last year. But what should you change and how should you re-prioritise your marketing budget? This is a deep dive on acquiring leads, abandoned cart marketing and the three essential pieces that are driving the most effective digital marketing strategies right now.
Ashley N Cline is an experienced digital marketing consultant who specialises in helping event planners boost their conversions through the power of automation. As Vice President at Ice Cream Social and Executive Vice President of Client Strategy at TicketSocket, Ashley has helped many clients in the events and entertainment space build their strategic marketing plans and optimise tactics that drive increased performance.
Quotes from this episode:
"Marketing has gotten so smart over the years where you can now market to people and make it feel like a one to one experience. Like the message they're getting was written just for them. And that really helps in conversions."
"You either implement them or you're left behind. So you'd better catch up and get these strategies in place."
-Ashley N Cline
Connect with Ashley:
Email: [email protected]
Website: www.ticketsocket.com
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
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Between the scramble of our borders re-opening and a looming economic crisis, there's still much to navigate in the workplace. Here are some strategies for employers in smaller tourism and event companies that wonder how they can compete with bigger giants for their dream talent and approach the fluctuations in staffing needs. We also look at the Millennial workforce and what's coming after their generation.
Gill Harvey is a talent attraction and retention expert, specialising in the hospitality and event management industry. With over 30 years of experience under her belt, Gill has worked with airlines, restaurants, hotels, and event agencies, helping them find creative solutions to staffing challenges. Her passion for people and her ability to find the light switches that can transform a company's staffing situation make her insights a invaluable resource for the industry especially in the current challenging climate.Quotes from this episode:
"When I started at Virgin Atlantic...they paid the lowest in the whole of the airline industry. The offices were the crummiest offices you could ever imagine and yet they got the best people and those people would give everything to that airline."
"We have to accept now there are five different generations in this workforce."
-Gill Harvey
Connect with Gill:
Website: gillharvey.coach
Facebook: Gill Harvey Coaching
LinkedIn: Gill Harvey
Gill's free resources:
-How to Attract, Manage and Retain Productive Employees in the Modern World Ebook: Click here.
-Fill Your Vacancies in 4 Weeks or Less Ebook: Click here.
-Free 1 hour strategy session with "no sales and no bull" (limited spots): Click here.
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
You may know that offering the highest salary does not guarantee you'll attract the best candidates to your company. But did you know you can dial in your recruitment process with such accuracy, you'll get it right the first time, saving you and your team the financial and emotional cost of finding your dream staff, even in an ultra-competitive market?
Gill Harvey is a talent attraction and retention expert, specialising in the hospitality and event management industry. With over 30 years of experience under her belt, Gill has worked with airlines, restaurants, hotels, and event agencies, helping them find creative solutions to staffing challenges. Her passion for people and her ability to find the light switches that can transform a company's staffing situation make her insights a invaluable resource for the industry especially in the current challenging climate.Quotes from this episode:
"There is something that everyone can do about this and it might not solve all of your problems overnight, but I'm seeing such big differences from companies that are willing to look at things differently and change things up a little bit."
"The cost is enormous now, depending on what the salary is and which surveys you believe in, UK pounds, we're talking about £4000 for the average person to replace."
-Gill Harvey
Connect with Gill:
Website: gillharvey.coach
Facebook: Gill Harvey Coaching
LinkedIn: Gill Harvey
Gill's free resources:
-How to Attract, Manage and Retain Productive Employees in the Modern World Ebook: Click here.
-Fill Your Vacancies in 4 Weeks or Less Ebook: Click here.
-Free 1 hour strategy session with "no sales and no bull" (limited spots): Click here.
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources. -
Em and Fuzz, two Top Gun pilots, reveal the secrets of their 98% mission success rate and show us how to channel our inner Maverick to break barriers, stay focused and reach our goals. They believe while their cockpits and our corporate offices may look worlds apart, the pressures we put ourselves under are often the same.
Em (whose call sign is Squat) and Fuzz have broken barriers and soared to great heights in their careers as fighter pilots. Em became Australia's first female Top Gun pilot and has since dedicated her life to understanding the psychology of performance. Fuzz is an experienced pilot from the US who has mastered the F-22 Raptor and has taught fighter fundamentals to countless others. Together, they bring their unique perspectives and expertise to the corporate world, aiming to help teams achieve flawless execution through the fighter pilot mindset.
Quotes from this episode:
" The fighter pilot mindset on how we achieve flawless execution (is) the ability to get up every day and minimise the interference, avoid distraction and task saturation, and just focusing on what is your mission , going through deliberate plan, brief execute, debrief, and keep on getting better every day". - Em
"First thing we do is get the heart rate up. We don't want this to be your standard conference keynote". - Fuzz
Connect with Afterburner:
www.afterburner.com.au
Afterburner Team Building
Leona Watson - Client Relations Manager
+61 (0)412 190 252
[email protected]Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool. -
Capturing and retaining attention has become one of the biggest challenges for event planners. The attention economy is the key to understanding how to break through the noise and create events that truly resonate with your audience. This is a timely reminder that we now live in a world where every second is a battle for people's focus, including our own, as Adelaine opines with inspiration from this Green Room selection.
Morris Misel is a business futurist, founder and lead strategist at Eye on the Future. He’s also Australia’s first and only futurist in the Einstein 100 Genius (G100) alumni and an Adjunct Industry Fellow with Griffith University, heading a research division specialising in disability and resilience.
This is a Green Room episode, which takes the best content from our archive of interviews and presents them in trendy bite sizes.
Connect with Adelaine:
Email: [email protected]
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
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Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
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Adelaine's game-changing podcast production AI tool. - Mostrar mais
